Graz is UNESCO City of Design The City of Graz and the Creative
Transcrição
Graz is UNESCO City of Design The City of Graz and the Creative
UNESCO City of Design _I Graz is UNESCO City of Design _II The City of Graz and the Creative Industries Styria in International Networks _III Being a City of Design Means: The Information Campaign _IV Statements from the Realms of Politics, Business & the Creative Economy _I Graz is UNESCO City of Design www.cis.at Graz is UNESCO City of Design UNESCO City of Design Table of Contents Page 02 Graz is UNESCO City of Design Page 04 Guide to a Lived City of Design Page 04 A Successful Pair: Creativity & Economy Page 05 New Ways off the Beaten Track Page 06 CIS Laid the Cornerstone Page 06 Title without Funds Page 07 Indirect Profitability and Next Steps Page 07 Rethinking the “User Interface” of the City Page 08 City of Design Board 01 Graz is UNESCO City of Design! It’s official now: Graz is the first Austrian City of Design! On 16. 03. 2011 the DirectorGeneral of UNESCO in Paris, Ms Irina Bokova, officially announced the inclusion of Graz into the international network of creative cities. www.cis.at www.graz-cityofdesign.at The driving forces of the application and all those who have opened the way towards the City of design status since 2007 – the Provincial Government of Styria, the City of Graz and the Creative Industries Styria (CIS) – are more than happy now. “With the designation of City of Design, Graz is now at eye level with other Cities of Design such as Berlin, Shanghai, Kobe or Buenos Aires“, Mag. Siegfried Nagl, Mayor of the City of Graz, is glad to remark. By founding the CIS in 2007 Dr. Christian Buchmann, Member of the Provincial Government responsible for Economic Affairs, laid the cornerstone for the city’s application for the status of a UNESCO City of Design. “Graz has enormous creative potential. Creating public awareness for this is the task of the CIS. In the greater area of Graz the share of the creative economy amounts to fourteen percent of the total added value after all. I am happy that the year-long commitment on the part of CIS is crowned with this title now. Yet this title is not the end but only the beginning of a challenging mission”, Buchmann is happy to state. Within the frame of the new economic strategy the creative economy as a cross-sectional area is of special importance. “What we aim for is creating new jobs through by implementing creative ideas”, says Provincial Government Member Buchmann. As a UNESCO City of Design Graz will continue on the path the city has already chosen. “In this respect this path must be seen as a creative process involving all participants where design must be incorporated into the everyday life of the city across all departments and disciplines. Thus the city can develop its individual face through design”, Deputy Mayor Lisa Rücker emphasizes. The inclusion into the UNESCO list of Cities of Design is not limited in time, so Graz is permanently a City of Design. “Thus the design process must be organized for the long term”, CIS CEO Mag. Eberhard Schrempf explains. “Design as we understand it is a lived attitude and the expression of an urban and sustainable culture that regards the intelligent figuration of living space as a central value.” 02 UNESCO City of Design All spheres of life will benefit from the City of Design status, from the user interface of the city and the self-conception of the Grazers right through to the economy – such as, for example, tourism, trade and gastronomy. Eventually, the process should result in making the “Made in Styria” brand a successful brand for the whole of Austria. In the past three and a half years the CIS have managed the application and positioned the creative economy with manifold projects over the years. There is for example - the Design Month, when Graz is the hub of the local and international design world for one month, - the designforum Steiermark, a modern presentation space for designers and design-relevant projects in the Kunsthaus Graz, - the Designers in Residence project, which brings together designers and entrepreneurs, - the Architecture Export aiming at making Styrian architecture better known on the international level or - Erlebniswelt Wirtschaft (Adventure World Economy) with already 15 companies on board which open their doors to the interested public so that it can experience innovation. 03 UNESCO City of Design Guide to a Lived City of Design “We are very happy about this distinction and about being able to contribute to the creation of an open climate for innovation and experimentation. Applying for the status of a City of Design was the right decision. Because creativity is a vital resource, which we are going to mine now”, Mag. Siegfried Nagl, Mayor of Graz, explains. A city’s size doesn’t matter, says Nagl. What counts is the creative potential, which is available in Graz now. “Now we have to create framework conditions for the way design can be lived out across all departments and tasks and among the population,“ Nagl adds. Design is more than just styling. First and foremost, design is no result but a creative process which must be developed bottom-up. To make Graz a City of Design – with founding the Creative Industries Styria (CIS) Graz already decided to take this step in 2007 and anchored the subject of “design” in the city’s agenda. The UNESCO title of a City of Design is no distinction for already accomplished things, on the contrary: Now the real work is about to begin because City of Design is regarded as a task for the future. “For me as an entrepreneur being a City of Design means actively contributing my share.” KoR Hans Roth, CEO Saubermacher Dienstleistungs AG A Successful Pair: Creativity & Economy Dr. Christian Buchmann, Member of the Provincial Government responsible for Economic Affairs and Innovation, Culture and European Affairs, is one of the driving forces behind the project of City of Design. “Over the past few years the creative economy has been built up as a field of excellence in Styria and as a cross-sectional area it has been established as one of the most significant core themes of the Economic Agenda 2020, Environmental Technology, Life Sciences and Mobility”, says Buchmann. With their work the CIS have contributed a lot: With projects such as the Design Month, the designforum Steiermark, the Designers in Residence project or the lead project of the department, Erlebniswelt Wirtschaft (Adventure World Economy), with already 15 companies involved and further 20 in the pipeline. 04 UNESCO City of Design In the greater area of Graz the creative economy generates 1.5 billion euros of gross added value per year, which corresponds to a share of 14 percent of the total added value. The creative economy in Styria offers jobs for about 40,000 people – with upward tendency. “With the City of Design status this potential is moving to the foreground and getting the attention of crafts, commerce, industry and service providers”, Buchmann adds. „Being a City of Design means leaving the usual.” DI (FH) Julia Klinger, graphic designer, von K New Ways off the Beaten Track „Creative“ derives from Latin „creare“, which means something like make, produce, manufacture but also select something new. “Being a City of design expresses a lived attitude and a high degree of awareness for creative processes across all areas of the city’s activities. Creativity needs an environment which is open for creative solutions and new approaches off the beaten track. We, as those with political responsibility, enjoy being involved in this with our decisions”, Deputy Mayor Lisa Rücker emphasizes. Now, as a UNESCO City of Design, we must make good use of the momentum we have gained in recent years and translate it into long-term projects and measures. So, starting from the design city Graz a value chain is created which extends all over Austria: “Made in Styria“ not only becomes a brand of quality that upgrades the business locations of Graz and Styria but, in addition to this, the region is to become the reference for innovation that sets the standard nationwide and defines the framework conditions for international competition. “Being a City of Design means being a bustling hot spot.” Karin Wintscher-Zinganel, fashion designer, assembly Fashion and Designfestival 05 UNESCO City of Design CIS Laid the Cornerstone Since 2007, the Creative Industries Styria (CIS) have been continuously working on the project of City of Design and have already established a large number of international contacts. Moreover, the CIS managed the application. “Now it is a matter of integrating and anchoring design as something self-evident in everyday life, CIS CEO Mag. Eberhard Schrempf explains. Then he adds: “In Central Europe people more often than not equate design with styling.Yet design is no result but a process and styling is only part of it. Now this design process has to be carried on in Graz despite the possible risk of failure. Only in this manner we can successfully create something new.” Over the past three and a half years the CIS have already accomplished a lot. Projects such as the Design Month, the designforum Steiermark, the Designers in Residence project and, most recently, Erlebniswelt Wirtschaft (Adventure World Economy) have been launched. With the support programme Einfalls!Reich of Steirische Wirtschaftsförderung SFG (the Styrian business development agency) the Provincial Government of Styria made a significant contribution to developing and promoting the creative economy scene. “Being a City of Design also means leaving things undesigned once in a while.” Daniel Bauer, creative director, ShotShotShot Title without Funds As opposed to the title of a “Capital of Culture” the UNESCO distinction means one thing first and foremost: The UNESCO does not contribute any funds and, unlike “Capital of Culture”, the status is not limited to one year. Thus Graz is and will remain a City of Design. This entails establishing design as a holistic creative process of developing products and services for the society and as an interface between art and technology, and not carrying out as many attractive projects as possible within a given timeframe. The challenge is to incorporate design into the everyday life of the city and live it across all departments and disciplines. 06 UNESCO City of Design Indirect Profitability and Next Steps Apart from the newly won international appeal, Graz as a City Design will benefit in many respects and across all business sectors and areas. Tourism, trade and gastronomy will experience a boost, the quality of life will further improve and the growing creative economy will get the opportunity to market local products on a national and international level. The existing network and the new contacts to other Cities of Design help further develop and at the same time further extend what is already in place on the local and regional level with the help of international partners. “Being a City of Design means seeing architecture, urban development and design as fundamental necessity rather than luxury.” DI Ernst Giselbrecht, architect Rethinking the “User Interface” of the City All parties involved agree that the “user interface” of the city must be reviewed, too. This not only means taking responsibility for the way we deal with public space. Altogether, it is about the appearance and the question how the city – from public space and the city’s Internet presentation to the shop windows – shall present itself. To make this visible and perceptible, all parties involved have to work together. Moreover, the already initiated process of raising public awareness is to be continued, so that Graz as a City of Design is not only instilled in the minds of the Grazers but in their hearts too. „Being a City of Design means that our efforts are acknowledged from the outside too.“ Dr. Michael Pachleitner, CEO Michael Pachleitner Group 07 UNESCO City of Design City of Design Board The City of Design Board is a consultative board of experts with the task of developing and managing projects. After the UNESCO completed the evaluation phase, it has been extended and now acts as a strategic development center that makes sure that for the application and beyond the content is conceived and developed that enables the positioning of Graz as a “UNESCO City of Design” in a national and international context. The Board recommends projects to be realized to the City of Graz and cultivates the brand of “City of Design”. Thus the Members of the Board are both internal and external ambassadors of Graz as a “UNESCO City of Design”. “Being a City of Design means making design visible.“ Alexander Kada, designer, Kadadesign As opposed to the title of a “Capital of Culture” the UNESCO distinction means one thing first and foremost: The UNESCO does not contribute any funds and, unlike “Capital of Culture”, the status is not limited to one year. Graz is and will remain a City of Design. This entails establishing design as a holistic creative process of developing products and services for the society and as an interface between art and technology, and not carrying out as many attractive projects as possible within a given timeframe. The challenge is to incorporate design into the everyday life of the city and live it across all departments and disciplines. Being a City of Design means ... ... quality of life ... thinking in colourful ways ... living life to the fullest ... having one’s finger on the pulse of time ... showing more. DI Marion Wicher, architect, yes architecture 08 UNESCO City of Design Members of the City of Design Board: DI Dr. Wolfdieter Dreibholz, architect | Chairman of ASVK Mike Fuisz, Designer | CEO, moodley brand identity Dr. Josef Gründler, Head of Degree Programme Media and Interaction Design FH Joanneum Mag. Dieter Hardt-Stremayr, CEO | Graz Tourismus & Stadtmarketing GmbH Ed Hauswirth, artist | Theater im Bahnhof DI Gerhard Heufler, industrial designer | Head of Degree Programme Industrial Design FH Joanneum DI Martin Krammer, architect / KMDCC – Krammer Design Creative Communications Mag. Katharina Kocher-Lichem, Provincial Government of Styria | Economy, Europe and Culture Heimo Lercher, Agentur I-Punkt | WKO section chairman Andrea Pavlovec-Meixner, local councillor, Graz | Green Party Mag. Eberhard Schrempf, Chairman of the Board | CEO, Creative Industries Styria GmbH Dr. Hans Schullin, designer, Schullin & Söhne /GTV Dr. Peter Stepantschitz, Mayor’s Office of the City of Graz| Head of Office Dr. Karl Stocker, exhibition & museum designer | Head of Degree Programme Exhibition & Museum Design FH Joanneum DI Mag. Bertram Werle, Head of Department / Building Directorate of the City of Graz DI Marion Wicher, architect, yes architecture / Chamber of Architects 09 _II Networks www.cis.at Graz is UNESCO City of Design Networks In recent years the Creative Industries Styria and the City of Graz have done some strategic networking to put both Graz and Styria on the map as up-to-date design and creative economy locations. The result of this international networking effort is the membership in three important creative networks, the UNESCO Creative Cities or City of Design Network, the European Creative Business Network (ECBN) and the Global Design Cities (GDC). UNESCO City of Design Network: Since 2004, the UNESCO has tied an international network of creative cities. Meanwhile, the Cities of Design Network comprises 10 cities. Moreover, there are 18 cities from other creative disciplines (literature, music, film, gastronomy, crafts & folk art and media arts) which are also members of the global Creative Cities Network. 1 2 3 4 5 Berlin (Germany) Buenos Aires (Argentina) Kobe (Japan) Montreal (Canada) Nagoya (Japan) 6 7 8 9 10 Shenzhen (China) Seoul (South Korea) Shanghai (China) St. Etienne (France) Graz (Austria) 1 9 4 10 7 8 5 3 6 2 01 UNESCO City of Design European Creative Business Network (ECBN) The ECBN organizes a sustainable network of cities and organisations for the principal purpose of creating an easily accessible, effective and attractive market for creative and cultural entrepreneurs. What takes center stage is mutual exchange on the entrepreneur level. The Creative Industries Styria are among the founding members of this network. The following institutions are among its founding members: Creativity Zentrum, Bilbao (Spain) South West Screen (Great Britain) City of Vicenza (Italy) Tudor – National Government Org. (Luxembourg) Creative Industries Styria, Graz (Austria) Swedish Creative Industries Incubator Programme (Sweden) City of Rotterdam (Netherlands) ECCE – European Centre for Creative Economy, Dortmund (Germany) AIM – Amsterdam Innovation Motor (Netherlands) Global Design Cities (GDC) GDC Summit (Global Design Cities Summit) is a consultative forum which is made up of municipalities, entrepreneurs, academics, designers and citizens of cities around the world that have undertaken the task of discussing the development of contemporary cities by means of design and urban design policies and exchanging experiences. Amsterdam (Netherlands) Ankara (Turkey) Bangkok (Thailand) Beijing (China) Buenos Aires (Argentina) Cape Town (South Africa) Eindhoven (Netherlands) Florianopolis (Brazil) Graz (Austria) Guandong (China) Guangzhou (China) Hamburg (Germany) Hangzhou (China) Helsinki (Finland) Hong Kong (China) Istanbul (Turkey) Jakarta (Indonesia) Jundiai (Brazil) Kobe (Japan) Lisbon (Portugal) Manazuru (Japan) Montreal (Canada) Nagoya (Japan) Nairobi (Kenya) Qingdao (China) Rotterdam (Netherlands) Seoul (South Korea) Shenzhen (China) Taipei (Taiwan) Turin (Italy) Yangzhou (China) Yanji (China) 02 _III Campaign www.cis.at Graz is UNESCO City of Design Campaign “Being a City of Design means ...” Design is a holistic process of creation which affects our entire social environment. This deeper meaning of the term was one of the starting points for developing the campaign at hand. Design is not superficial and does not only follow aesthetical criteria but design must be understood as a long-term process. The campaign “Being a City of Design means ...“, which was conceived on this assumption, communicates all these complex aspects, and in a simple and easy-to-understand manner at that. The campaign wants to throw a light on things, inform and inspire people and fill them with enthusiasm. What is special about it – and this sets it apart from classic campaigns – is the active involvement of players who deal themselves with the notion of design in a constructive manner. No matter if they are individuals and companies that work themselves in the creative economy or individuals and companies that are receptive to this topic and expect positive effects from dealing with design. Thus the Graz designers become design ambassadors. The same goes for the local businesses, first and foremost those from the fields of trade and commerce and gastronomy and tourism. Graz City Hall 01 UNESCO City of Design Nikolaiplatz 5 Schloßberg 02 UNESCO City of Design Hotel Weitzer Graz Opera House 03 UNESCO City of Design Hotel Daniel FH Joanneum – University of Applied Sciences 04 UNESCO City of Design MP09 Holding Graz 05 UNESCO City of Design Giga Sport Bridges 06 UNESCO City of Design Bubbles in shops in the city www.graz-cityofdesign.at City of Design zu sein heißt ... Design als Qualitätsmerkmal zu definieren. Gerhard Heufler, Studiengangsleiter Industrial Design, FH Joanneum www.graz-cityofdesign.at City of Design zu sein heißt ... Umweltschützer der Augen und Ohren, der Bilder und der Sprache zu sein. Mike Fuisz, Designer, moodley brand identity 07 UNESCO City of Design Table tents Shopping bags Beer coasters City of Design zu sein heißt ... ... intelligent zu überraschen. Mike Fuisz, Designer, moodley brand identity Front Back www.graz-cityofdesign.at www.graz-cityofdesign.at ... mit guter Form zu leben. ... die Stadt zu entwurschteln. Hans Schullin, Designer, Schullin & Söhne Franz Lammer, Grafik-Designer, onomato Gestaltungsgesellschaft www.graz-cityofdesign.at ... brodelnder Brennpunkt zu sein. Karin Wintscher-Zinganel, Modedesignerin, Pell Mell Back variations 08 UNESCO City of Design Balloons Graz UNESCO Graz UNESCO City of Design City of Design www.graz-cityofdesign.at www.graz-cityofdesign.at Information folder Graz City of UNESCO Design City of Design Graz UNESCO City of Design 200 km 04 03 www.graz-cityofdesign.at Graz City of UNESCO Design City of Design 20 16 14 29 19 23 22 17 24 06 21 26 13 32 09 30 07 15 10 01 12 11 02 31 18 27 28 08 05 25 www.graz-cityofdesign.at 01. Was ist eine UNESCO „City of Design“? „City of Design“ ist kein klassischer „Titel“ auf Zeit. Das heißt: „City of Design“ ist man nicht für einen Monat oder für ein Jahr, sondern für immer. Eine „City of Design“ ist Member im UNESCO-Netzwerk der kreativen Städte – das verlangt ein klares Bekenntnis zu Kreativität und Innovation. Für Graz bedeutet das, dass Design in allen Lebensbereichen sicht- und spürbar werden soll. 02. Was umfasst Design eigentlich alles? Design ist ein weit gefasster Begriff, der nicht allein auf Behübschung ausgerichtet ist. Design – in einem modernen Sinn verstanden – bedeutet schlicht und einfach, den Lebensraum so zu gestalten, dass die Umwelt und der Alltag für die Menschen einfacher und lebenswerter werden. Somit wird Design zu einem ganzheitlichen Gestaltungsprozess, der viele Aspekte einschließt, von der Entwicklung neuer Produkte und Dienstleistungen bis zur bewussten Gestaltung der Stadt selbst. 03. Was ist das Netzwerk der kreativen Städte der UNESCO? Die UNESCO baut seit 2004 ein weltweites Netzwerk kreativer Städte auf, die besondere Leistungen auf dem Gebiet der Kreativwirtschaft erbringen. In insgesamt sieben Kategorien (Literatur, Film, Musik, Volkskunst, Design, Medienkunst und Gastronomie) können sich Städte um die Aufnahme in das „Creative Cities Network“ bewerben. Das Netzwerk soll die Entwicklung der lokalen Kreativwirtschaft unterstützen, die internationale Vermarktung von kulturellen Produkten und Leistungen begünstigen, neue Arbeitsplätze schaffen und die gesellschaftliche und wirtschaftliche Entwicklung fördern. 1 Landeszeughaus 1 Landeszeughaus 1 Landeszeughaus 1 Landeszeughaus 1 Landeszeughaus 1 Landeszeughaus 1 Landeszeughaus 1 Landeszeughaus 1 Landeszeughaus 1 Landeszeughaus 01. Was ist eine UNESCO „City of Design“? „City of Design“ ist kein klassischer „Titel“ auf Zeit. Das heißt: „City of Design“ ist man nicht für einen Monat oder für ein Jahr, sondern für immer. Eine „City of Design“ ist Member im UNESCO-Netzwerk der kreativen Städte – das verlangt ein klares Bekenntnis zu Kreativität und Innovation. Für Graz bedeutet das, dass Design in allen Lebensbereichen sicht- und spürbar werden soll. 02. Was umfasst Design eigentlich alles? Design ist ein weit gefasster Begriff, der nicht allein auf Behübschung ausgerichtet ist. Design – in einem modernen Sinn verstanden – bedeutet schlicht und einfach, den Lebensraum so zu gestalten, dass die Umwelt und der Alltag für die Menschen einfacher und lebenswerter werden. Somit wird Design zu einem ganzheitlichen Gestaltungsprozess, der viele Aspekte einschließt, von der Entwicklung neuer Produkte und Dienstleistungen bis zur bewussten Gestaltung der Stadt selbst. 03. Was ist das Netzwerk der kreativen Städte der UNESCO? Die UNESCO baut seit 2004 ein weltweites Netzwerk kreativer Städte auf, die besondere Leistungen auf dem Gebiet der Kreativwirtschaft erbringen. In insgesamt sieben Kategorien (Literatur, Film, Musik, Volkskunst, Design, Medienkunst und Gastronomie) können sich Städte um die Aufnahme in das „Creative Cities Network“ bewerben. Das Netzwerk soll die Entwicklung der lokalen Kreativwirtschaft unterstützen, die internationale Vermarktung von kulturellen Produkten und Leistungen begünstigen, neue Arbeitsplätze schaffen und die gesellschaftliche und wirtschaftliche Entwicklung fördern. 09 UNESCO City of Design Pad and pencils Graz UNESCO City of Design Static foils – shop labeling 10 _IV Testimonials & Statements www.cis.at Graz is UNESCO City of Design Testimonials & Statements Already during the application phase great emphasis was placed on actively involving the entire creative scene in the application process. Strong solidarity within the scene and commitment for the common cause extend across all economic sectors and creative disciplines, which can be clearly understood when referring to the large number of statements on the subject provided by creative people in the frame of the campaign. Testimonials from the Realms of Politics, Business & Industry Armin Egger, Chairman Messe Congress Graz “A UNESCO City of Design is in the spotlight of international perception. For the business location Graz and its supra-regional significance this is an invaluable advantage.” Detlev Eisel-Eiselsberg, City Councillor “The City of Design status will entail noticeable advantages for families and young people in Graz. Design – understood as responsible treatment of the living environment of young and old – will have a positive effect in all areas of life.” Dr. Manfred Gaulhofer, CEO Gaulhofer Fenster und Türen “Good design is like good art – it needn’t be explained and is still thrilling. ‘Art’ of the one or other kind not only enriches our private lives but business too.” Mag. (FH) Sonja Grabner, City Councillor “Design amazes the visitors of our city. Design is like an anthill. Something great is built and creates jobs. Design is in the mind. By means of design the city of knowledge and creativity becomes a business and education location.” Univ.-Prof. Dr. Alfred Gutschelhofer, Rector of the University of Graz “As a city of students Graz has been firmly established for many years. As a City of Design the city becomes more attractive particularly for young people in training, as the degree of international networking will further increase.” Mag. Dieter Hardt-Stremayr, CEO Graz Tourismus und Stadtmarketing GmbH , Member of City of Design Board “We hope to feel the positive effects of being a City of Design in tourism, too. Graz is a brand which improves its image through this and becomes even more interesting as a travel destination.” 01 UNESCO City of Design Ing. Josef Herk, President of WKO Styria “Design and creative economy are economic factors that gain significance. The Styrian economy can only profit from this, as numerous innovative ideas and impulses for the business location Styria are to be expected from the networking of creative economy and traditional economy.” Karl-Heinz Herper, City Councillor “Design is no modern invention but an attitude which has been lived throughout many centuries and can be paraphrased with one sentence: ‘What is well-designed is used, and what is used is useful.’” Johann Hofer, Chairman of the Section Tourism and Leisure Industry of WKO Styria “Being a City of Design is of course a big opportunity for tourism in Graz and in Styria. The local businesses will know how to benefit from this opportunity and profit on a long-term basis.” Elke Kahr, City Councillor “I’m not interested in Graz suddenly having designer apartments. It is rather about becoming aware of the idea that design also comprises standards for the people’s basic needs.” Dr. Burghard Kaltenbeck, CEO Steirische Wirtschaftsförderung SFG “If Graz becomes a City of Design, this sets free additional economic momentum. To make use of this, it is of vital importance to link up the creative scene and economy and to promote this collaboration. Because only its actual implementation creates new quality of life.” Mag. Andrea Keimel, Head of the Department for Economical and Tourism Development of the City of Graz “Business and design belong together because design is an economic factor which will become even more important in the future. Now, Graz can play out a real trump card in the international competition of business locations.” Dr. Thomas Krautzer, CEO IV Steiermark “Design and industry are linked in a special manner. The industry recognized the significance of design already very early. Industrial Design is a matter of course for us. Now it is important that other spheres of life recognize the significance of design!” Heimo Lercher, CEO i-Punkt advertising agency, Chairman of the professional group Advertising & Market Communication at WKO Styria , Member of City of Design Board “A distinction is always nice. But now we have to take care what we make of it. Now is the time when the real work begins – for all the people living in the city. Design is nothing you have. Design is something you live.” 02 UNESCO City of Design Mag. Heimo Maieritsch, City Management Graz „Design stimulates! In the case of Graz this goes for an entire city, which has already much to offer as UNESCO World Cultural Heritage and now, as a City of Design, has numerous new possibilities to present itself on the international level.” Mag. Heinzpeter Mandl, member of the board of Leder & Schuh AG “It is commonly known that beautiful things attract us. But beauty alone is not enough – they must be functional too. If both is provided, design is successful.” Mag.a Andrea Pavlovec Meixner, local councillor, the Greens, Member of City of Design Board “Being a City of Design is a great challenge. Being a City of Design is successful if design can be experienced by all Grazers and is implemented in a socially balanced and ecologically sound way. The creative economy in Graz has already worked following a broad design approach and therefore has all the right credentials for positioning Graz as a socially and ecologically one-of-a-kind city.” Mag. Karl Pansy, CEO ACstyria “The automotive sector is one of the prime disciplines of design, which also illustrates very well how design works: For it isn’t all about nice looks alone, it is also about functionality.” o. Univ.-Prof. DI Dr. Karl P. Pfeiffer, Rector and Scientific Director of FH Joanneum – University of Applied Sciences “The alumni of FH Joanneum – University of Applied Sciences in the field of design are among the best in the world. Now as a City of Design we will further extend this main area so that Graz remains an important impulse generator for the economy.” Dr. Stephan Pilz, Chairman of the Industrial Section of WKO Styria “A strong industry is always closely linked to design. At the industrial location Graz this link is particularly pronounced. Due to first-rate education and excellent businesses Graz is about to become a top brand of the international design scene.” Univ.-Prof. Mag. Dr. Wolf Rauch, Dean of the Faculty of Social and Economic Sciences at the University of Graz “A business and education location such as Graz is well advised to think about up-to-date ways of positioning and profiling itself. In this context design is an excellent approach which provides important impulses for business, teaching and research.” 03 UNESCO City of Design Dr. Friedrich Santner, CEO Anton Paar GmbH “Exceptional products are the most important competitive advantage. Design makes an important contribution when it comes to making products exceptional and must be consistently reflected right from the initial idea.” Wolfgang Sauer, Chairman of the Trade Section of WKO Styria “This distinction of Graz opens up many possibilities for trade. Our businesses are creative enough to become aware of these possibilities and apply them accordingly.” Mag. Dr. Martina Schröck, City Councillor “Design is a social issue because design makes the social coexistence of people easier. This is a task Graz as a City of Design will particularly deal with.” ao. Univ.-Prof. MMag. Dr. Georg Schulz, Rector of the University of the Arts Graz “As a form of artistic expression design is indispensable – art and design move people and have a positive influence on our society.” Univ.-Prof. Dr. Josef Smolle, Rector of Medical University of Graz “Human and medical technology produce design at the highest level and with one single objective: to make the people’s life healthier. Design is no pretty surface but the conscious examination of the status quo with the aim of further improving it. “ Mag. Thomas Spann, Director of WKO Styria “When a city like Graz, which is an attractive location for businesses of all sectors, is ennobled with the title City of Design, this adds considerable value to its economy and society.” Mag. DI Bertram Werle, Head of the Building Directorate of the City of Graz, Member of City of Design Board “For me and my team making the urban living space of Graz both functional and attractive has always been a matter of continued concern. Architecture and design are playing a more important role in this respect. The title of City of Design emphasizes this importance and brings new partners who work for this common goal. And this is what I am very happy about!” Dr. Reinhard Willfort, CEO Innovation Service Network “Design delivers function, design creates values, design creates desire. Thus design is an essential basis of innovation. And innovation is something every company needs today, no matter if it is large or small!” 04 UNESCO City of Design Statements “Being a City of Design means ...” Daniel Bauer, creative director, ShotShotShot Being a City of Design also means leaving things undesigned once in a while. Tomislav Bobinec, graphic designer, luff up Being a City of Design means being more than a temporary fashion. Georg Dinstl, designer, Permanent-Unit Being a City of Design means working together. Favela Gold, musician Being a City of Design means reconciling a clear brain and a passionate heart in an urban manner. Herms Fritz, designer Being a City of Design means colouring the creative forces brightly so that the people see them. Mike Fuisz, designer, moodley brand identity, Member of City of Design Board Being a City of Design means surprising people in intelligent ways. DI Ernst Giselbrecht, architect Being a City of Design means seeing architecture, urban development and design as fundamental necessity rather than luxury. Dr. Josef Gründler, Head of Degree Programme Media and Interaction Design FH Joanneum, Member of City of Design Board Being a City of Design means showing the will to create things. Prof. Gerhard Heufler, Head of Degree Programme Industrial Design FH Joanneum, Meber of City of Design Board Being a City of Design means defining design as a quality feature. Lena Hoschek, fashion designer Being a City of Design means avoiding to subordinate young wild creative people to both everyday life and politics. Alexander Kada, designer, Kadadesign Being a City of Design means making design visible. Veronica Kaup-Hasler, Director, steirischer herbst Being a City of Design means not confounding appearances with reality. 05 UNESCO City of Design DI (FH) Julia Klinger, graphic designer, von K Being a City of Design means leaving the usual. Harry Kouba, CEO, BETA Young Creative Lab Being a City of Design means making people aware of the fact how many creative minds who received training in Graz have launched successful careers all over the world! Martin Krammer, architect, KMDCC – Krammer Design Creative Communications, Member of City of Design Board Being a City of Design means thinking about the city in new ways. DI (FH) Franz Lammer, graphic designer, onomato gestaltungsgesellschaft Being a City of Design means ridding the city’of its couldn’t-care-less attitude! Thomas Maitz, furniture designer, perludi GmbH Being a City of Design means taking up a challenge. Dr. Michael Pachleitner, CEO and company owner, Michael Pachleitner Group Being a City of Design means that our efforts are acknowledged from the outside, too. DI Markus Pernthaler, architect, Pernthaler Architects Being a City of Design means showing attitude and living it. Wolfgang Pichler, designer, VITEO OUTDOORS Being a City of Design means implementing sustainable design in all fundamental considerations of the city. Joachim Reitbauer, CEO Holzcluster Steiermark GmbH Being a City of Design means living creativity in the city. Chris Riebenbauer, musician & consultant, RBBR Music Management Being a City of Design means placing Graz on the international pedestal of the creative economy and sustainably stimulating the location with the synergy effects resulting from this. KoR Hans Roth, Chairman, Saubermacher Dienstleistungs AG For me as an entrepreneur being a City of Design means actively contributing my share. Hans Schullin, designer, Schullin & Söhne, Member of City of Design Board Being a City of Design means living with good form. 06 UNESCO City of Design Dr. Karl Stocker, Head of Degree Programme Information Design FH Joanneum, Member of City of Design Board Being a City of Design entails that art, culture and design mutually dynamize one another. Mag. (FH) Hannes Walter, designer, Fluid Forms Being a City of Design means permanently questioning ideas and actions. Mario Weiss, TRIGON Entwicklungsberatung Being a City of Design means thinking and acting with development processes in mind. Florian Weitzer, Weitzer Hotels Being a City of Design means implementing visions. DI Marion Wicher, architect, yes architecture, Member of City of Design Board Being a City of Design means, ... ... quality of life ... thinking in colourful ways ...living life to the fullest ... having one’s finger on the pulse of time. ... showing more. Karin Wintscher-Zinganel, fashion designer, Pell Mell Being a City of Design means being a bustling hot spot. 07 UNESCO City of Design Contact doppelpunkt PR- und Kommunikationsberatung GmbH Contact person: Thomas Zenz T: +43 (0) 0676 62 62 678 Email: [email protected] Creative Industries Styria T: +43 (0) 0316 89 05 98 10 Email: [email protected]