Target areas, products, and prices 2016 Exposure – digital

Transcrição

Edition: August 2015
Update (prices, location, etc.):
see website
Pocket Planner
Target areas, products, and prices 2016
Exposure – digital and analog
The key launches at a glance
NEW
Shopping ePanel Portfolio broadened, new products:
Shopping center Pilatusmarkt Kriens, Rheinpark
St. Margrethen, Centre Manor Marin, and Belair Centre in
Yverdon-les-Bains (pages 98, 129)
NEW
Startower F400LT additions Over 20 Startower F400LT
units Switzerland-wide now, of which 13 in the city of Zürich
(page 102 et seq.)
NEW
Rail Rollingstar F200LR Genève Cornavin relaunched, nationwide coverage of top railway stations assured again (page 66)
NEW
Rail Rollingstar F12LR Product line in Zürich extended
with new sites at the Zürich Oerlikon railway station (page 75)
NEW
Rail eBoard Digital Rail assets extended by 7 additional
railway stations: Genève Aéroport, Fribourg, Brig, Chur,
Olten, Biel/Bienne, Aarau, and ShopVille Zürich (pages 94, 126)
NEW
Rail Beamer New Rail Beamer assets at the Bern and
Zürich HB Löwenstrasse railway stations (pages 96, 128)
NEW
Rail ePanel Broader product line at Zürich main station
and ShopVille (pages 97, 128)
NEW
Double Impact Combination of poster advertising and
display advertising on mobile devices (page 133)
NEW
Prices/Terms Digital campaigns and analog products benefit
from GCD and early booking discounts (page 143 et seq.)
Contents
7
8
9
12
14
Out of Home Media
Appealing communication spaces
Mobility: facts and figures
Advertising market
Media research
19
20
22
46
50
The target areas in Switzerland
Overview
Greater urban areas
Urban centers
Tourism regions
53
54
58
60
102
112
120
Poster products
Overview
Formats (analog)
Network profiles (analog and digital)
Poster networks by WEMF/BFS areas (analog and digital)
Shopping centers by WEMF/BFS areas
Parking facilities by WEMF/BFS areas
125
126
133
134
135
136
138
139
Digital and other products
Digital
Double Impact – Out of Home & Mobile Targeting
APG|SGA Airport
APG|SGA Mega Poster
APG|SGA Mountain
APG|SGA Rail
APG|SGA Traffic
143
144
146
152
154
156
Pricing
The APG|SGA pricing system based on SPR+
Prices
Discounts for analog and digital poster products
Services
Posting calendar
161
162
163
164
165
166
169
170
Information, services and tools
APG|SGA websites
APG|SGA PosterFinder
APG|SGA PosterDirect and APG|SGA InterMediaMap
Interaction
Poster production
Production of digital media
Addresses and contact information
Ongoing expansion of our services
A special thank-you is due to our advertising customers and agency
partners which for the second time in a row have elected us best
media provider1. This award motivates us to keep inspiring and
surprising the market with a broad palette of analog and digital Out
of Home advertising products and exceptional service concepts.
After all, satisfied customers and innovations are our driving force.
This year, we are extending our broad portfolio of products mainly
in the digital domain:
– In addition to the existing Shopping ePanels at 12 shopping
centers, we are continuously broadening our range of digital
assets and now have a presence in the Pilatusmarkt Kriens
shopping center, at the Center Rheinpark St. Margrethen, the
Centre Manor Marin, and at the Belair Centre in Yverdonles-Bains.
– Railway stations are ideal venues for delivering your messages
to the growing community of commuters and to travel affinity
target groups. With our digital advertising products, we are
now present at seven further SBB stations and in the ShopVille
Zürich. Rail eBoards are perfectly coordinated with the SBB’s
new train departure display concept, so they assure that your
advertising message gets excellent exposure. Overall, we can
offer you 45 Rail eBoards, 68 Rail ePanels, and 12 Rail Beamers
at 20 railway stations throughout Switzerland. We are continually
broadening our range of digital assets to give you homogeneous
nationwide coverage.
– In the past years, we have steadily refined our organization and
processes. Accordingly, we are harmonizing our discounts for
digital products along streets, in railway stations, at shopping
centers, and in the Hallenstadion in Zürich. Starting in 2016,
these site categories are eligible for a digital graduated campaign
discount (GCD) in addition to the annual volume discount. In
combined campaigns with analog and digital products, the digital
GCD will increase by another 10 percent.
4
– For local or regional advertising messages, you can now book
your poster sites online – easily, quickly, and around the clock.
With our “posterdirect.ch” planning and booking tool, you have
access to over 60,000 panels. Advertise with posters to reach
your customers at less cost and with greater impact than other
media.
For all other launches, products, prices, and information, rely on
this Pocket Planner or visit our website. You can also find us on
Facebook and YouTube2, of course.
Our staff members are eager to provide comprehensive, personalized, and competent advice concerning the analog and digital products available from APG|SGA across all segments of the national,
regional, and local markets. We look forward to serving you.
Daniel Strobel
Head of Advertising Market
1
Media Trend Award, Media Provider Category,
advertising market survey 2015, Media Research Group
2
Follow us on facebook.com/apgsga or
youtube.com/APGSGAOutofHomeMedia
5
As the term implies, Out of Home begins where people leave
the privacy of their homes and enter the public spaces accessible to everyone. This is where a wide variety of mobility
flows intersect our everyday environment. Media installed
along these flows can be precisely and flexibly planned with
respect to geography, timing, and intensity, making it possible to reach differentiated target groups. They are ideal for
clearance sales, boosting recognition, and building image.
Messages presented in public spaces generate tremendous
leverage because of their high acceptance and unavoidability:
whether along streets, in railway stations, shopping centers,
and airports, in public transport vehicles, or in the mountains.
8
9
12
14
Advertising market
Media research
Out of Home Media
Out of Home Media
Streets and squares
Be it motorized or on foot, with a
private vehicle or by public transportation, mobility “happens” mostly on
streets. Extensive infrastructure provides the vital
connections that the population needs to sustain
its growing occupational and leisure mobility.
APG|SGA assumes considerable responsibility
in planning, designing, and implementing the
urban landscape. Thanks to the strength of the
poster and the integration of new formats, you
benefit from this attractive Out of Home advertising environment.
Public transport
Public transportation systems make a
crucial contribution to the quality of life
in public spaces. The population benefits from their safety, punctuality, dependability,
and ecological soundness. As a public service,
mass transit guarantees mobility for everyone
and is used by target groups such as apprentices,
students, and teachers that are otherwise difficult to reach. Their long-standing commitment
as well as strong affiliations and alliances have
made APG|SGA Traffic – specialized in mass transit communication – the leading partner in this
domain. You can choose from a vast spectrum of
attractive advertising modes inside and outside
public transport vehicles.
Railway stations
Railway stations are technically and
architecturally sophisticated, highfrequency venues, from the stations
with integrated shops to smaller stations that
link city centers with suburban and rural regions.
The user community is multifaceted and includes
day commuters, weekend and vacation travelers
with national and international destinations, and
the regular or occasional passers-by who belong
to the local population. Analog and digital
APG|SGA communication and advertising assets
are intrinsic elements that co-define these places
of encounter. With railway station advertising,
you can reach attractive, contemporary, and
trend-conscious target groups.
Mountains
Winter exhilaration on skis or snowboards, and enjoyable hikes in the
summer: pristine natural surroundings
magically attract people in search of relaxation
and recreation. To preserve this environment,
APG|SGA Mountain specialists focus their
activities on sharing existing infrastructure.
Synergy-tapping and often customized advertising formats give you the unique opportunity
to present your message in a positive context
and to reach highly diverse and very affluent
target groups.
POI/POS
Airports
Shopping centers, other points of
sale (POS) and points of interest (POI),
parking garages, convention centers
and exhibition complexes are spaces that
generate particularly strong appeal. They are
characterized by a special mobility behavior and
are interesting from the point of view of communication because of their privileged locations
and extended catchment areas. As a full-service
Out of Home provider, APG|SGA covers every
facet of this market. Tap into the mobility of your
target groups from the doorstep to the point of
interest: to promote the clearance sale of your
products and services as well as for effective
brand communication.
8
For international metropolitan centers,
airports are hubs, links, and gateways
for business and leisure travelers.
Standard and customized formats harmonized
with a master concept: APG|SGA Airport products allow you to showcase your brand in the
context of major travel flows and deliver lasting
impressions to a discerning audience.
Mobility in Switzerland
Resident population
No. of working persons
Of which occupational commuters
Ø way to work commuter (one-way)
Number of passengers conveyed by bus,
tram/trolley bus
Number of passengers conveyed by rail
Passenger kilometers per day
2000
2013
Change
in 1,000
in 1,000
in %
minutes
7,204
4,116
81
23
8,140
4,837
90
30
+ 13%
+ 18%
+ 30%
in millions
in millions
in millions
1,112
303
283
1,489
477
331
+ 34%
+ 57%
+ 17%
Sources:
− Swiss Federal Statistical Office, www.bfs.admin.ch
− LITRA, Information service for public transportation,
www.litra.ch
Daily mobility per person
by transport mode 1
in km
Daily distance
in %
in min.
Total
Car driver
Car passenger
Train
On foot
Bus/tram/postal coach
Bicycle
Other 3
36.7
17.3
6.6
7.1
2.0
1.5
0.8
1.4
100
47
18
19
6
4
2
4
83.4
24.4
8.9
6.4
31.4
5.1
3.8
3.4
1
2
3
En route time 2
in %
100
29
11
8
38
6
5
3
Averaged over all weekdays and all respondents
(Basis = 62,868 persons 6 and older)
En route time: Duration of trip from start time
at the point of departure until arrival at the destination,
without waiting and transfer times
Motor bike, motorcycle, tour bus, aircraft, taxi,
truck, ship, resort lift
Source: Swiss Federal Statistical Office,
Microcensus 2010 on traffic behavior, publ. May 2012,
www.statistik.admin.ch
Advertising only works if it gets exposure.
So invest your advertising budget where the
consumers are. In this respect, Out of Home
Media offer excellent opportunities for quickly
and seamlessly delivering your message,
backed by the guarantee that you can reach your
constantly growing target groups without
restrictions.
9
Out of Home Media
Daily en route time by transport mode
Replies in % of persons interviewed
(Basis = 62,868 persons)
3
Other
14 Public transport
40 Motorized traffic
43 On foot/Bicycle
About 35 minutes or 43% of daily en route
time are correlated with slow traffic on foot
or by bicycle.
Number of passengers conveyed by
mass transit
Tram, trolleybus and bus, per year in millions
Source: Swiss Federal Statistical Office
www.bfs.admin.ch (December 2014)
Kilometers per person per day
2013
2012
2010
2011
2005
2000
1994
10
36.7
35.2
35.0
31.3
1,489
1,457
1,408
2010
2005
2000
1,374
1,175
1,112
Source: Swiss Federal Statistical Office
www.bfs.admin.ch (December 2014)
2013
477
2012
458
2011
461
2010
446
2005
2000
1995
364
303
279
Zürich HB
Bern
Luzern
Genève Cornavin
Lausanne
Basel
Winterthur
Zürich Stadelhofen
St. Gallen
Aarau
Biel
Zug
Fribourg
Neuchâtel
Chur
Zürich Enge
Brig
Frauenfeld
1
Station visitors
437,000
260,000
157,000
151,000
140,000
135,000
112,000
80,000
77,000
67,000
63,000
62,000
39,000
32,000
27,000
27,000
16,000
14,000
Monday–Friday
Source: SBB, 2014
Mobility in Switzerland is on the rise, and people
see our poster sites more and more frequently.
Not only in their spare time, but also en route to
work. The working population in particular consists
of active consumers that for many businesses
constitute key target groups. These people
commute on a daily basis and can be regularly and
efficiently reached at railway stations in large
numbers.
11
Out of Home Media
Daily railway station
frequencies1
Number of passengers conveyed by rail
SBB and public transport entities,
per year in millions
Advertising market
Out of Home: high market share
in percent, not including direct advertising
Source: Foundation for Advertising Statistics Switzerland,
May 29, 2015
6.6
Other
3.9
Radio
11.0 Out of Home
18.7 Online
20.0 TV
39.8 Print
The impact of different advertising media
Share in % of persons interviewed
(Basis = 507 persons)
Source: Demoscope Research and Marketing AG,
Adligenswil/Luzern, commissioned by APG|SGA Traffic, 2007
Posters
67
TV
61
Public transit
60
Newspapers
58
Brochures
44
Magazines
42
Cinema
Radio
Internet
12
33
23
23
Advertising annoying/very annoying
Share of Top 2 mentions, in % of respondents
(basis = 500 people)
Question: “Do you find the advertising in the
below-mentioned media very appealing, appealing,
a bit appealing or unappealing?”
(scale from 4 = very appealing to 1 = unappealing)
Question: “Do you find the advertising in the
below-mentioned media annoying in general,
i.e. is it irritating or hindering while using the media?”
(scale from 4 = very annoying to 1 = annoying)
Source: INNOFACT AG, Zürich, 2013
Posters
74
Railway stations
62
Cinema
62
Public transit
61
Sport events
59
Newspapers
58
Entertainment magazines
Information magazines
52
TV
48
Internet
43
Radio
Direct Mail
56
42
35
TV
71
Internet
60
Radio
Direct Mail
Out of Home Media
Sympathy of advertising vehicles
Share of Top 2 mentions, in % of respondents
(basis = 500 people)
49
46
Cinema
27
Information magazines
20
Entertainment magazines
17
Newspapers
15
Sport events
11
Public transit
11
Railway stations
10
Posters
10
Most consumers want to be esteemed and
appreciated. This is an essential advertising objective.
Out of Home Media are widely accepted by the
public and can attain both goals.
13
Media research
Poster media research
Research of poster effectiveness
Swiss Poster Research Plus SPR+
− Provider-neutral fundamental poster research
based on GPS-aided mobility analyses
− SPR+ Expert coarse and fine planning tool with
campaign evaluation support
Advertising impact of poster campaigns
Average values, share in % of persons interviewed
www.spr-plus.ch
Recall
Order license/Registration
This is where to apply for your license for the
SPR+ Expert poster planning tool or register to
use the Studio Basic tool free of charge:
http://lizenzen.spr-plus.ch
Basis: 1 085 campaigns tested (2002–2014)
Source: APG|SGA Poster Performance Index PPI,
Status December 31, 2014
45
Brand recognition
Appeal
65
64
All results at:
www.apgsga.ch/best-practice
Out of Home Media at the point of sale
(Basis = 1 003 persons)
All
15 – 30 years
31 – 45 years
46 – 55 years
Simplifies purchase decision
59
58
56
63
Inspires additional visits to shopping
center vendors
53
51
52
53
Inspires brand product purchases
45
46
41
46
Stimulates the desire to try out
new products
45
45
40
44
All results at:
www.apgsga.ch/pos
14
Source: Posters generate the highest ROI. Study of the effect of
advertising on sales, BrandScience Hamburg (Germany), 2010
Posters
2.10
Print
TV
1.90
1.30
– Posters deliver the greatest leverage for
increasing sales and among all classic media
generate the greatest return on investment
(ROI). On average, EUR 1 spent on advertising
produces EUR 2.10 in sales revenue for the
customer.
− The sales effect of posters is five times their
average share in the media mix.
− Within the scope of mixed campaigns, posters
also sustainably improve the ROI of the other
media.
Out of Home Media
Return on Investment of classic media
Averaged, in euro
Publications
− NEW Best of Out of Home Media
Performance: case studies
− Best Practice: Poster Performance Index
2000–2013, Posters have a lasting impact,
APG|SGA 2014
− Best Practice: Echinaforce Poster Campaign,
Out of Home Targeting generates sales,
APG|SGA 2013
− Case study “Uncle Ben’s Heiss auf Reis”:
How posters boost sales, APG|SGA 2011
− Posters generate the highest ROI.
Study of the effect of advertising on sales,
BrandScience Hamburg (Germany), 2010
− Ali Kebap: a rags-to-riches story, building
brand awareness, APG|SGA 2010
− Case study Affichage: Switzerland votes
for a new capital. Impact of the poster,
eBoard, mobile telephony, and Internet
communication mix, APG|SGA 2007
− The Angie Becker Case, building brand
awareness, APG|SGA 1999
www.apgsga.ch/best-practice
It may be very challenging to find the right media
mix. In times of tight marketing budgets and
ongoing changes in media consumption habits,
there is a growing need for certainty and
dependability. With respect to their proven
advertising impact, Out of Home Media are one
hundred percent reliable.
15
Media research
Transit advertising
Public transit advertising is seen by everyone
Source: Representative survey blue eyes marketing, Luzern,
commissioned by APG|SGA Traffic and BLS (online poll of
4,003 persons), 2012
85% of passengers regularly notice adverising in/on buses, trams, trains
4
11
35
Correct
Occasionally
Incorrect
Don’t know
50
72% of the target group have a steady income
2
12
(Self-)employed
Pupil/student
Retired
Homemaker
14
72
87% of passengers like public transit advertising
6
7
Correct
Occasionally
Incorrect
Don’t know
50
37
All results at:
www.traffic.ch/de/studien/forschung
16
Out of Home Media
Out of Home in the mountains
Advertising in the mountains works better
Source: Isopublic representative surveys, commissioned
by APG|SGA Mountain, 520 persons interviewed face to face
in Lenzerheide/Grächen and 400 persons online in
German-speaking Switzerland, February 2013
“I feel very good today.”
Top ratings 8, 9, 10 (0 = bad, 10 = very good)
90
47
“I feel very relaxed and receptive to
advertising today.”
Total Lenzerheide/Grächen
(Face to Face in the mountains)
Total online target group
(persons at home)
83
47
All results at:
www.apgsga.ch/mountain
When they use public transportation and during
their leisure time, people are receptive to
advertising. This is the reason behind the impact
of Out of Home Media. Particularly in relaxed,
leisurely settings, consumers are open to
advertising messages. Embedded in a breathtaking
mountain landscape, this form of advertising
firmly anchors itself in people’s minds and hearts.
17
The target areas in Switzerland
20
22
46
50
Overview
Greater urban areas
Urban centers
Tourism regions
Target areas
We operate with the regional structures defined by WEMF AG
für Werbemedienforschung. The geographical extents and
population figures of the various target areas are based on
official data obtained from the Federal Office of Statistics (BFS).
Overview
Greater urban areas
Nearly three-fourths of the Swiss population live
in greater urban areas. Such areas, also called
conurbations, are geographically connected
regions that consist of several communities. They
are defined by the BFS. Switzerland is composed
of 50 conurbations. Each one has a core zone
(a core community or a core city). The remainder
of the Swiss population categorized as urban by
the BFS lives in 5 isolated cities that each have
over 10,000 inhabitants.
Urban centers
Due to population growth and mobility
phenomena, most Swiss cities have evolved
beyond their political boundaries in the
course of time. This circumstance is factored
in by our City products. For us, a city
encompasses both the core city and the
geographically adjacent conurbation communities that together constitute an entity
from the urban, traffic, economic, and
cultural points of view.
Current data
The calculation of our media performance figures is based on the updated
information published by the Swiss Federal
Statistical Office (BFS, status: 31.12.2011).
Regional structures WEMF 1994
20
Tourism regions
Our tourism structures are based on the conventional definitions of the tourism industry and
embrace several communities within a given
region. Due to the particularly high percentage
of tourist frequencies, the OTS ratings attributed
to non-locals are several orders of magnitude
higher than the OTS ratings that apply to the
local population.
Target areas
Greater urban areas
Economic regions
Conurbations1
WEMF
WEMF
1
2
3
4
5
6
Suisse romande
Alpen und Voralpen
Westmittelland
Ostmittelland
Svizzera italiana
Liechtenstein (FL)
Economic areas
WEMF
11
12
13
14
15
16
Genève
Vaud
Neuchâtel
Jura
Fribourg
Bas-Valais
21
22
23
24
25
26
27
28
29
Luzern , Obwalden, Nidwalden
Berner Oberland
Oberwallis
Zug
Uri, Schwyz
St. Gallen,
Appenzell Innerrhoden/Ausserrhoden
Glarus
Bündner Unterland
Bündner Oberland
31
32
33
34
Basel
Solothurn
Berner Seeland
Berner Mittelland
41
42
43
44
Aargau
Schaffhausen
Zürich
Thurgau
51
Ticino
61
Liechtenstein (FL)
22
Population
total
Population
15+
530
342
93
34
47
79
19
27
107
39
37
62
16
A6621
A5586
A5890
A5938
A6421
A6458
A6711
A2125
A2196
A6153
A6248
A6266
S6136
Genève
Lausanne
Vevey-Montreux
Yverdon
La Chaux-de-Fonds
Neuchâtel
Delémont
Bulle
Fribourg
Monthey-Aigle
Sierre
Sion
Martigny
728
162
394
100
920
314
790
881
276
699
505
077
345
444
288
78
28
40
67
16
22
89
33
32
52
13
295
007
650
561
321
053
619
991
300
058
399
260
872
A1061
A1509
A0581
A0942
A6002
A1711
A1372
A3203
A3231
A3425
A3336
A1344
S1301
A3271
A3901
S3851
A3787
Luzern
211 822
Stans
30 802
Interlaken
22 758
Thun
95 659
Brig-Visp
34 960
Zug
110 722
Schwyz
26 068
St. Gallen
151 359
Heerbrugg-Altstätten 54 490
Wil SG
71 029
Rapperswil-Jona
45 146
Lachen
38 252
Einsiedeln
14 438
Buchs SG
22 950
Chur
70 535
Davos
11 131
St. Moritz
14 966
182
26
19
82
30
93
22
129
45
59
38
32
12
19
60
9
13
965
434
759
791
347
668
105
966
819
649
357
372
140
458
586
721
149
A2701
A2546
A2581
A2601
S0329
A0371
S0306
A0351
A0404
Basel
Grenchen
Olten-Zofingen
Solothurn
Langenthal
Biel/Bienne
Lyss
Bern
Burgdorf
432
22
95
66
13
79
11
306
24
769
086
869
565
038
723
948
513
830
1
By economic region
and economic area,
incl. isolated cities
A = Conurbation
S = Isolated city
500
25
111
77
15
92
13
353
28
562
397
878
057
091
947
929
559
818
Population
15+
A4001
A4021
A4201
A4082
A2939
A0121
A0230
A0261
A4401
A4436
A4566
A4671
Aarau
Baden-Brugg
Lenzburg
Wohlen AG
Schaffhausen
Wetzikon-Pfäffikon
Winterthur
Zürich
1
Arbon-Rorschach
Romanshorn-Amriswil
Frauenfeld
Kreuzlingen
89
118
30
23
67
52
143
203
59
26
29
29
333
76 398
824 101 585
184
25 596
212
19 566
153
57 912
400
44 310
441 121 507
998 1 028 213
748
51 142
830
22 875
638
25 267
326
25 291
A5002
A5113
A5192
A5250
Bellinzona
Locarno
Lugano
Chiasso-Mendrisio
50
61
135
49
805
478
541
479
43
53
116
42
Target areas
Population
total
WEMF
210
410
543
868
Total conurbations
5 855 906 4 995 706
Total Switzerland, incl. FL
7 991 137 6 790 721
WEMF/BFS structures
42
Conurbation
Schaffhausen
Basel
32
14
Grenchen
Zürich
Lyss
33
Bern
Luzern
Rapperswil-Jona
Lachen
24
Schwyz
21
34
Arbon-Rorschach
St. Gallen
26
Zug
Burgdorf
Romanshorn-Amriswil
Wil SG
WetzikonPfäffikon
Wohlen
Langenthal
La Chaux-de-Fonds
13
Olten-Zofingen
43
Lenzburg
Kreuzlingen
44
Winterthur
Solothurn
Biel-Bienne
Neuchâtel
Baden-Brugg
Aarau
Delémont
Frauenfeld
41
31
Heerbrugg-Altstätten
Buchs
Einsiedeln
27
Stans
61
28
Chur
Fribourg
Yverdon
25
Thun
Davos
15
12
29
Interlaken
Bulle
22
Lausanne
St. Moritz
11
Vevey-Montreux
Brig-Visp
Genève
Monthey-Aigle
Sion
Sierre
23
Martigny
16
51
Locarno
Bellinzona
Lugano
ChiassoMendrisio
23
Greater urban areas
WEMF
Conurbation
BFS
Ct 1 Town
A6621
6621 GE
6601 GE
6602 GE
5701 VD
5702 VD
6604 GE
6605 GE
5703 VD
6606 GE
6607 GE
5705 VD
5706 VD
6608 GE
6609 GE
6610 GE
6611 GE
5707 VD
5708 VD
6612 GE
6613 GE
5709 VD
6614 GE
5710 VD
6615 GE
6616 GE
6617 GE
5711 VD
6618 GE
5712 VD
6619 GE
5713 VD
5714 VD
5715 VD
5855 VD
5716 VD
5717 VD
5718 VD
6622 GE
5719 VD
5720 VD
5721 VD
5722 VD
6624 GE
6625 GE
6626 GE
5726 VD
6627 GE
24
Population
total
Population
15+
Genève
530 728
Genève
188 234
Aïre-la-Ville
1 144
Anières
2 258
Arnex-sur-Nyon
187
Arzier-Le Muids
2 348
Avusy
1 427
Bardonnex
2 191
Bassins
1 211
Bellevue
3 136
Bernex
9 594
Bogis-Bossey
912
Borex
893
Carouge GE
20 004
Cartigny
886
Céligny
649
Chancy
1 134
Chavannes-de-Bogis
1 080
Chavannes-des-Bois
761
Chêne-Bougeries
10 337
Chêne-Bourg
8 057
Chéserex
1 238
Choulex
1 066
Coinsins
399
Collex-Bossy
1 678
Collonge-Bellerive
7 528
Cologny
4 939
Commugny
2 715
Confignon
4 293
Coppet
3 097
Corsier GE
1 862
Crans-près-Céligny
2 074
Crassier
1 120
Duillier
1 080
Dully
571
Eysins
1 342
Founex
3 286
Genolier
1 858
Genthod
2 723
Gingins
1 226
Givrins
949
Gland
11 748
Grens
365
Gy
485
Hermance
946
Jussy
1 158
La Rippe
1 032
Laconnex
614
444 295
162 896
887
1 830
150
1 902
1 145
1 834
934
2 504
7 940
719
722
16 877
714
524
887
889
573
8 781
6 743
1 022
872
327
1 328
6 092
4 175
2 154
3 420
2 515
1 533
1 649
838
850
454
1 049
2 595
1 484
2 194
985
772
9 500
283
380
758
948
833
516
Available standard poster formats
F200 F200L F200LR F12
F12L
F12LR
F24
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
1
Ct = Canton
Conurbation
Town
6628
6623
5731
6629
6630
5723
5724
6631
6632
6633
5725
6634
6635
6636
5727
6638
5728
6639
5729
6640
5730
6641
6642
6643
6644
6645
5732
Lancy
Le Grand-Saconnex
Le Vaud
Meinier
Meyrin
Mies
Nyon
Onex
Perly-Certoux
Plan-les-Ouates
Prangins
Pregny-Chambésy
Presinge
Puplinge
St-Cergue
Satigny
Signy-Avenex
Soral
Tannay
Thônex
Trélex
Troinex
Vandoeuvres
Vernier
Versoix
Veyrier
Vich
GE
GE
VD
GE
GE
VD
VD
GE
GE
GE
VD
GE
GE
GE
VD
GE
VD
GE
VD
GE
VD
GE
GE
GE
GE
GE
VD
A5586
5586 VD
5621 VD
5511 VD
5422 VD
5581 VD
5513 VD
5514 VD
5613 VD
5473 VD
5622 VD
5515 VD
5623 VD
5624 VD
5625 VD
5782 VD
5627 VD
5582 VD
5628 VD
5477 VD
Population
total
28
11
1
1
21
1
19
17
2
10
3
3
Population
15+
723
759
258
889
729
880
101
637
948
196
881
544
615
050
118
764
447
731
545
478
439
249
664
237
942
289
780
23 762
9 457
974
1 556
18 222
1 498
15 990
14 742
2 417
7 948
3 169
2 930
520
1 717
1 827
2 956
370
594
1 237
11 284
1 117
1 827
2 159
27 527
10 441
8 437
640
Lausanne
342 162
Lausanne
129 383
Aclens
499
Assens
1 006
Aubonne
2 978
Belmont-sur-Lausanne 3 444
Bioley-Orjulaz
440
Bottens
1 168
Bourg-en-Lavaux
4 994
Boussens
902
Bremblens
487
Bretigny-sur-Morrens
758
Buchillon
640
Bussigny
8 079
Bussy-Chardonney
382
Carrouge VD
932
Chavannes-près-Renens 6 968
Cheseaux-sur-Lausanne 3 946
Chigny
318
Cossonay
3 404
288 007
110 612
414
815
2 457
2 766
351
972
4 228
729
381
607
531
6 757
287
741
5 661
3 254
263
2 753
2
2
3
1
13
1
2
2
33
12
10
F200 F200L F200LR F12
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
F12L
F12LR
F24
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
25
Target areas
WEMF
BFS
Ct
Greater urban areas
WEMF
Conurbation
BFS
Ct 1 Town
5583
5516
5480
5631
5632
5518
5633
5634
5635
5584
5521
5636
5523
5585
5587
5638
5639
5640
5606
5489
5791
5792
5642
5527
5588
5495
5496
5643
5589
5590
5591
5592
5645
5535
5646
5648
5611
5799
5501
5649
5651
5652
5503
5653
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
VD
A5890
5890 VD
5886 VD
2321 FR
26
Population
total
Crissier
7
Cugy VD
2
Daillens
Denens
Denges
1
Echallens
5
Echandens
2
Echichens
2
Ecublens VD
11
Epalinges
8
Etagnières
Etoy
2
Froideville
1
Jouxtens-Mézery
1
Le Mont-sur-Lausanne 6
Lonay
2
Lully VD
Lussy-sur-Morges
Lutry
9
Mex VD
Mézières VD
1
Montpreveyres
Morges
14
Morrens VD
1
Paudex
1
Penthalaz
2
Penthaz
1
Préverenges
5
Prilly
11
Pully
17
Renens VD
20
Romanel-sur-Lausanne 3
Romanel-sur-Morges
St-Barthélemy VD
St-Prex
5
St-Sulpice VD
3
Savigny
3
Servion
1
Sullens
Tolochenaz
1
Villars-Ste-Croix
Villars-sous-Yens
Vufflens-la-Ville
1
Vufflens-le-Château
Vevey-Montreux
Vevey
Montreux
Attalens
Population
15+
288
246
884
678
542
316
225
483
280
626
955
852
896
336
228
460
784
596
396
660
109
526
896
010
418
974
629
016
626
336
176
298
473
783
239
274
368
775
855
727
675
565
166
789
5 976
1 862
708
563
1 258
4 308
1 898
1 997
9 527
7 146
776
2 268
1 522
1 109
5 171
2 014
613
488
8 022
553
919
407
12 766
849
1 229
2 499
1 331
4 174
9 835
14 823
16 920
2 769
397
633
4 293
2 780
2 812
1 450
711
1 423
576
456
959
638
93 394
18 364
25 199
3 006
78 650
15 403
21 993
2 375
F200 F200L F200LR F12
F12L
P
P
P
F24
F4
P
P
P
P
P
P
P
P
P
P
F12LR
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
Conurbation
Town
5881
2323
5882
2325
5883
5884
5885
5889
5408
2333
5412
5888
5891
5414
Blonay
Bossonnens
Chardonne
Châtel-St-Denis
Corseaux
Corsier-sur-Vevey
Jongny
La Tour-de-Peilz
Noville
Remaufens
Rennaz
St-Légier-La Chiésaz
Veytaux
Villeneuve VD
VD
FR
VD
FR
VD
VD
VD
VD
VD
FR
VD
VD
VD
VD
Population
total
900
372
751
943
145
300
455
807
720
936
708
4 979
817
4 992
4 813
1 074
2 368
4 834
1 850
2 790
1 219
9 148
595
735
578
3 995
728
4 152
Yverdon
34 100
Yverdon-les-Bains
27 961
Chamblon
552
Cheseaux-Noréaz
646
Grandson
3 105
Montagny-près-Yverdon 694
Treycovagnes
476
Valeyres-sous-Montagny 666
28 561
23 433
473
525
2 603
567
405
555
A6421
La Chaux-de-Fonds 47 920
6421 NE La Chaux-de-Fonds
37 843
6436 NE Le Locle
10 077
40 321
31 829
8 492
A6458
6458 NE
6402 NE
6404 NE
6407 NE
6451 NE
6408 NE
6454 NE
6461 NE
6416 NE
6412 NE
6413 NE
6459 NE
Neuchâtel
79 314
Neuchâtel
33 412
Bevaix
3 836
Boudry
4 952
Corcelles-Cormondrèche 4 657
Cornaux
1 569
Cortaillod
4 576
Hauterive
2 570
La Tène
4 839
Milvignes
8 887
Peseux
5 700
Rochefort
1 059
St-Blaise
3 257
67 053
28 662
3 185
4 170
3 825
1 304
3 835
2 210
4 021
7 452
4 789
885
2 715
A6711
6711 JU
6708 JU
6709 JU
6712 JU
6721 JU
6724 JU
Delémont
Delémont
Courrendlin
Courroux
Develier
Rossemaison
Soyhières
16 619
9 936
2 162
2 487
1 134
475
425
A5938
5938 VD
5904 VD
5909 VD
5561 VD
5922 VD
5931 VD
5933 VD
5
1
2
5
2
3
1
10
Population
15+
19 790
11 676
2 613
3 066
1 360
585
490
F200 F200L F200LR F12
F12L
F12LR
F24
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
27
Target areas
WEMF
BFS
Ct
Greater urban areas
WEMF
Conurbation
BFS
Ct 1 Town
Population
total
Population
15+
A2125
2125 FR
2131 FR
2145 FR
2140 FR
2143 FR
2148 FR
2160 FR
Bulle
Bulle
Echarlens
Le Pâquier FR
Marsens
Morlon
Riaz
Vuadens
27 881
19 592
734
1 086
1 653
590
2 181
2 045
22 991
16 382
578
871
1 267
467
1 802
1 624
A2196
2196 FR
2171 FR
2174 FR
2175 FR
2183 FR
2184 FR
2186 FR
2254 FR
2293 FR
2189 FR
2192 FR
2194 FR
2294 FR
2197 FR
2198 FR
2200 FR
2233 FR
2234 FR
2235 FR
2220 FR
2206 FR
2208 FR
2272 FR
2211 FR
2222 FR
2225 FR
2306 FR
2307 FR
2230 FR
2228 FR
Fribourg
107 276
Fribourg
35 680
Arconciel
770
Avry
1 770
Belfaux
2 789
Corminboeuf
2 142
Corpataux-Magnedens 1 193
Cottens FR
1 350
Courtepin
3 379
Düdingen
7 383
Ependes FR
1 071
Farvagny
2 114
Ferpieloz
264
Giffers
1 410
Givisiez
3 031
Granges-Paccot
2 729
Grolley
1 776
Hauterive FR
2 226
La Brillaz
1 752
La Sonnaz
1 015
Le Mouret
2 990
Marly
7 653
Matran
1 546
Misery-Courtion
1 559
Neyruz FR
2 208
Rossens FR
1 248
Senèdes
128
Tafers
3 022
Tentlingen
1 234
Villarsel-sur-Marly
82
Villars-sur-Glâne
11 762
89 300
30 600
617
1 440
2 257
1 762
930
1 023
2 681
6 319
873
1 701
223
1 179
2 522
2 243
1 444
1 760
1 364
797
2 442
6 430
1 269
1 260
1 734
1 003
106
2 559
1 049
70
9 643
A6153
6153 VS
5401 VD
6152 VS
6215 VS
6156 VS
Monthey-Aigle
Monthey
Aigle
Collombey-Muraz
Massongex
Troistorrents
33 058
14 051
8 008
6 086
1 371
3 542
28
39 699
16 628
9 599
7 564
1 659
4 249
F200 F200L F200LR F12
P
P
F12L
F12LR
F24
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
WEMF
BFS
Ct
Conurbation
Town
Population
total
Population
15+
A6248
6248 VS
6232 VS
6234 VS
6235 VS
6238 VS
6241 VS
6242 VS
6243 VS
6244 VS
6249 VS
6250 VS
Sierre
Sierre
Chalais
Chermignon
Chippis
Grône
Miège
Mollens VS
Montana
Randogne
Venthône
Veyras
37 505
15 752
3 147
2 987
1 644
2 253
1 295
939
2 372
4 201
1 188
1 727
32 399
13 511
2 671
2 604
1 386
1 912
1 029
792
2 101
3 913
1 032
1 448
A6266
6266 VS
6261 VS
6021 VS
6023 VS
6263 VS
6081 VS
6246 VS
6265 VS
6025 VS
6089 VS
Sion
Sion
Arbaz
Ardon
Conthey
Grimisuat
Les Agettes
St-Léonard
Savièse
Vétroz
Vex
62 077
31 676
1 090
2 772
7 848
2 868
338
2 137
6 760
4 973
1 615
52 260
26 949
947
2 253
6 565
2 343
291
1 783
5 700
4 058
1 371
16 345
16 345
13 872
13 872
P
P
211 822
78 093
5 447
6 009
1 448
12 461
28 481
1 113
5 404
368
13 607
26 474
12 238
6 697
4 598
7 195
2 189
182 965
69 072
4 512
4 943
1 225
10 661
24 291
947
4 799
300
11 692
22 834
10 398
5 809
3 760
5 924
1 798
P
P
P
P
P
P
S6136
Martigny
6136 VS Martigny
A1061
1061 LU
1051 LU
1052 LU
1053 LU
1054 LU
1024 LU
1055 LU
1507 NW
1057 LU
1058 LU
1059 LU
1331 SZ
1063 LU
1065 LU
1040 LU
1067 LU
Luzern
Luzern
Adligenswil
Buchrain
Dierikon
Ebikon
Emmen
Gisikon
Hergiswil NW
Honau
Horw
Kriens
Küssnacht SZ
Meggen
Root
Rothenburg
Udligenswil
F200 F200L F200LR F12
P
F12LR
F24
F4
P
P
P
P
P
P
P
P
P
Target areas
P
F12L
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
29
Greater urban areas
WEMF
Conurbation
BFS
Ct 1 Town
Population
total
Population
15+
A1509
1509 NW
1501 NW
1502 NW
1505 NW
1506 NW
1508 NW
1510 NW
Stans
Stans
Beckenried
Buochs
Ennetbürgen
Ennetmoos
Oberdorf NW
Stansstad
30 802
8 064
3 335
5 359
4 397
2 116
3 080
4 451
26 434
6 890
2 819
4 573
3 842
1 765
2 557
3 988
A0581
0581 BE
0572 BE
0577 BE
0587 BE
0590 BE
0593 BE
0594 BE
Interlaken
22 758
Interlaken
5 468
Bönigen
2 446
Gsteigwiler
420
Matten b. Interlaken
3 757
Ringgenberg BE
2 627
Unterseen
5 505
Wilderswil
2 535
19 759
4 833
2 089
357
3 281
2 230
4 806
2 163
A0942
0942 BE
0928 BE
0929 BE
0934 BE
0883 BE
0768 BE
0939 BE
0941 BE
0944 BE
0885 BE
Thun
95 659
Thun
42 764
Heimberg
6 461
Hilterfingen
3 984
Oberhofen a. Thunersee 2 368
Seftigen
2 137
Spiez
12 417
Steffisburg
15 401
Thierachern
2 285
Uetendorf
5 944
Uttigen
1 898
82 791
37 261
5 541
3 473
2 072
1 824
10 787
13 283
1 871
5 114
1 565
A6002
6002 VS
6297 VS
6281 VS
6173 VS
6004 VS
6286 VS
6007 VS
6008 VS
6010 VS
6299 VS
Brig-Visp
Brig-Glis
Visp
Baltschieder
Bitsch
Eggerberg
Lalden
Naters
Ried-Brig
Termen
Zeneggen
34 960
12 511
7 191
1 248
859
343
654
9 079
1 936
863
276
30 347
11 004
6 225
1 018
739
306
571
7 923
1 597
733
231
A1711
1711 ZG
1701 ZG
1702 ZG
1703 ZG
1705 ZG
Zug
Zug
Baar
Cham
Hünenberg
Neuheim
110 722
26 901
22 125
14 976
8 795
1 969
93 668
23 394
18 682
12 638
7 222
1 630
30
F200 F200L F200LR F12
P
P
P
P
P
P
P
P
P
P
F12L
F12LR
F24
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
Conurbation
Town
1706
1707
1708
1709
1710
Oberägeri
Risch
Steinhausen
Unterägeri
Walchwil
ZG
ZG
ZG
ZG
ZG
Population
total
5
9
9
8
3
592
586
070
121
587
Population
15+
4
8
7
6
3
612
033
647
779
031
A1372
1372 SZ
1364 SZ
1373 SZ
Schwyz
Schwyz
Ingenbohl
Steinen
26 068
14 331
8 480
3 257
22 105
12 163
7 287
2 655
A3203
3203 SG
3441 SG
3402 SG
3442 SG
3443 SG
3001 AR
3214 SG
3023 AR
3024 AR
3007 AR
3204 SG
St. Gallen
St. Gallen
Andwil SG
Flawil
Gaiserwald
Gossau SG
Herisau
Mörschwil
Speicher
Teufen AR
Waldstatt
Wittenbach
151 359
73 505
1 865
10 045
8 049
17 983
15 174
3 518
4 133
5 867
1 789
9 431
129 966
64 042
1 479
8 356
6 729
15 304
13 092
2 912
3 511
5 087
1 450
8 004
A3231
3231 SG
3251 SG
3232 SG
3233 SG
3234 SG
3252 SG
3253 SG
3255 SG
3236 SG
3238 SG
Heerbrugg-Altstätten 54 490
Au SG
7 083
Altstätten
10 985
Balgach
4 494
Berneck
3 686
Diepoldsau
5 853
Eichberg
1 481
Marbach SG
2 057
Rebstein
4 337
St. Margrethen
5 667
Widnau
8 847
45 819
6 047
9 252
3 812
3 137
4 792
1 209
1 670
3 670
4 848
7 382
A3425
3427 SG
4724 TG
4746 TG
3424 SG
3407 SG
4751 TG
4761 TG
3408 SG
4786 TG
3426 SG
Wil SG
Wil SG
Eschlikon
Münchwilen TG
Oberbüren
Oberuzwil
Rickenbach TG
Sirnach
Uzwil
Wilen TG
Zuzwil SG
59 649
19 471
3 320
4 049
3 387
4 947
2 218
6 069
10 644
1 709
3 835
71 029
22 823
3 948
4 894
4 134
5 923
2 576
7 226
12 722
2 140
4 643
F200 F200L F200LR F12
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
F24
F4
P
P
P
P
P
P
P
P
F12LR
P
P
P
P
P
P
P
P
F12L
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
31
Target areas
WEMF
BFS
Ct
Greater urban areas
WEMF
Conurbation
BFS
Ct 1 Town
Population
total
Population
15+
A3336
3340 SG
0113 ZH
0118 ZH
Rapperswil-Jona
Rapperswil-Jona
Dürnten
Rüti ZH
45 146
26 273
7 054
11 819
38 357
22 436
5 841
10 080
A1344
1344 SZ
1341 SZ
1342 SZ
1345 SZ
1346 SZ
1347 SZ
1349 SZ
Lachen
Lachen
Altendorf
Galgenen
Reichenburg
Schübelbach
Tuggen
Wangen SZ
38 252
7 873
6 189
4 759
3 230
8 514
3 014
4 673
32 372
6 756
5 225
3 944
2 733
7 156
2 558
4 000
S1301
Einsiedeln
1301 SZ Einsiedeln
14 438
14 438
12 140
12 140
A3271
3271 SG
3273 SG
3275 SG
Buchs SG
Buchs SG
Grabs
Sevelen
22 950
11 418
6 871
4 661
19 458
9 819
5 711
3 928
A3901
3901 GR
3721 GR
3722 GR
3731 GR
3941 GR
3955 GR
3954 GR
3723 GR
3733 GR
3945 GR
3734 GR
3946 GR
3947 GR
Chur
Chur
Bonaduz
Domat/Ems
Felsberg
Haldenstein
Landquart
Malans
Rhäzüns
Tamins
Trimmis
Trin
Untervaz
Zizers
70 535
33 984
2 820
7 392
2 318
1 007
8 424
2 224
1 338
1 214
3 047
1 222
2 353
3 192
60 586
29 856
2 366
6 152
1 918
816
7 235
1 853
1 094
1 060
2 572
1 035
1 918
2 711
A3787
3787 GR
3781 GR
3782 GR
3785 GR
3784 GR
3786 GR
3789 GR
3790 GR
St. Moritz
14 966
St. Moritz
5 206
Bever
660
Celerina/Schlarigna
1 514
La Punt-Chamues-ch
748
Pontresina
2 008
Samedan
3 019
Sils im Engadin/Segl
805
Silvaplana
1 006
13 149
4 655
589
1 300
664
1 723
2 614
696
908
S3851
Davos
3851 GR Davos
32
11 131
11 131
9 721
9 721
F200 F200L F200LR F12
P
P
P
P
P
F12L
F24
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
F12LR
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
Conurbation
Town
A2701
2701 BS
2761 BL
2762 BL
2881 BL
2763 BL
2822 BL
2471 SO
2702 BS
2764 BL
2765 BL
2766 BL
2781 BL
2842 BL
2767 BL
2613 SO
2782 BL
2823 BL
2472 SO
2845 BL
2473 SO
2785 BL
2768 BL
2824 BL
2825 BL
2846 BL
2474 SO
2826 BL
2786 BL
2618 SO
2475 SO
2476 SO
2886 BL
2849 BL
4252 AG
2887 BL
2787 BL
2828 BL
2829 BL
2830 BL
4253 AG
4254 AG
4255 AG
2769 BL
2770 BL
2789 BL
2891 BL
2478 SO
2892 BL
Basel
Basel
Aesch BL
Allschwil
Arboldswil
Arlesheim
Augst
Bättwil
Bettingen
Biel-Benken
Binningen
Birsfelden
Blauen
Böckten
Bottmingen
Breitenbach
Brislach
Bubendorf
Büren SO
Diepflingen
Dornach
Duggingen
Ettingen
Frenkendorf
Füllinsdorf
Gelterkinden
Gempen
Giebenach
Grellingen
Himmelried
Hochwald
Hofstetten-Flüh
Hölstein
Itingen
Kaiseraugst
Lampenberg
Laufen
Lausen
Liestal
Lupsingen
Magden
Möhlin
Mumpf
Münchenstein
Muttenz
Nenzlingen
Niederdorf
Nuglar-St. Pantaleon
Oberdorf BL
Population
total
Population
15+
500 562
164 516
10 246
19 716
533
9 008
843
1 200
1 140
3 132
14 782
10 300
693
792
6 080
3 553
1 608
4 405
966
583
6 301
1 456
4 855
6 214
4 336
5 767
841
972
1 756
933
1 245
3 054
2 352
1 986
5 283
510
5 284
4 824
13 609
1 354
3 654
10 191
1 259
11 739
17 309
446
1 758
1 458
2 331
432 769
144 612
8 750
17 153
444
7 689
772
984
993
2 571
12 866
9 129
603
663
5 251
3 001
1 331
3 766
799
484
5 382
1 220
4 173
5 300
3 754
4 947
694
834
1 507
809
1 045
2 572
1 966
1 683
4 478
431
4 523
4 156
11 613
1 124
3 043
8 497
1 062
10 121
15 001
358
1 489
1 244
1 970
F200 F200L F200LR F12
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
F12L
F12LR
F24
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
33
Target areas
WEMF
BFS
Ct
Greater urban areas
WEMF
Conurbation
BFS
Ct 1 Town
2771
2856
2772
2831
2832
2773
4258
2703
2479
2791
2860
2774
2833
2861
4260
2862
2863
2775
2864
2792
4261
2481
4263
2834
2869
2793
BL
BL
BL
BL
BL
BL
AG
BS
SO
BL
BL
BL
BL
BL
AG
BL
BL
BL
BL
BL
AG
SO
AG
BL
BL
BL
Oberwil BL
Ormalingen
Pfeffingen
Pratteln
Ramlinsburg
Reinach BL
Rheinfelden
Riehen
Rodersdorf
Röschenz
Rünenberg
Schönenbuch
Seltisberg
Sissach
Stein AG
Tecknau
Tenniken
Therwil
Thürnen
Wahlen
Wallbach
Witterswil
Zeiningen
Ziefen
Zunzgen
Zwingen
A2546
2546 SO
2543 SO
0387 BE
Grenchen
Grenchen
Bettlach
Lengnau BE
A2581
2581 SO
4289 AG
4271 AG
2571 SO
4274 AG
2572 SO
2573 SO
2401 SO
2578 SO
2579 SO
2402 SO
2580 SO
2493 SO
2404 SO
2405 SO
Olten-Zofingen
Olten
Zofingen
Aarburg
Boningen
Brittnau
Däniken
Dulliken
Egerkingen
Gunzgen
Hägendorf
Härkingen
Kappel SO
Lostorf
Neuendorf
Niederbuchsiten
34
Population
total
10
1
2
15
Population
15+
545
958
176
190
688
643
034
599
291
831
766
446
262
245
906
828
877
754
376
323
853
381
200
570
483
164
9 005
1 689
1 875
13 046
582
16 220
10 378
17 783
1 113
1 538
644
1 214
1 084
5 326
2 523
693
757
8 247
1 186
1 126
1 559
1 172
1 854
1 296
2 154
1 848
25 397
15 992
4 801
4 604
22 086
13 915
4 162
4 009
111 878
17 076
10 897
7 065
710
3 675
2 756
4 692
3 153
1 641
4 648
1 351
3 010
3 840
1 921
958
95 869
15 022
9 474
5 929
596
3 084
2 385
4 056
2 680
1 419
3 935
1 161
2 571
3 238
1 585
803
18
12
20
1
1
1
1
6
2
9
1
1
1
1
2
1
2
2
F200 F200L F200LR F12
F12L
F12LR
F24
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
Conurbation
Town
2406
2497
4280
2582
4282
2584
4285
2500
2586
2501
Oberbuchsiten
Obergösgen
Oftringen
Rickenbach SO
Rothrist
Starrkirch-Wil
Strengelbach
Trimbach
Wangen b. Olten
Winznau
SO
SO
AG
SO
AG
SO
AG
SO
SO
SO
A2601
2601 SO
2541 SO
2542 SO
2513 SO
2517 SO
2544 SO
2519 SO
2520 SO
2523 SO
2548 SO
2525 SO
2550 SO
2526 SO
2551 SO
2527 SO
2553 SO
2528 SO
2529 SO
2530 SO
2554 SO
2555 SO
2532 SO
0556 BE
2534 SO
Population
total
Population
15+
1 916
2 118
12 572
891
8 010
1 605
4 570
6 268
4 803
1 732
1 593
1 834
10 692
791
6 800
1 338
3 856
5 391
4 140
1 496
Solothurn
77 057
Solothurn
16 301
Balm b. Günsberg
191
Bellach
5 196
Biberist
7 996
Derendingen
6 016
Feldbrunnen-St. Niklaus 930
Gerlafingen
4 842
Halten
837
Horriwil
808
Hubersdorf
727
Kriegstetten
1 233
Langendorf
3 688
Lohn-Ammannsegg
2 598
Lommiswil
1 432
Luterbach
3 339
Oberdorf SO
1 648
Obergerlafingen
1 128
Oekingen
761
Recherswil
1 722
Riedholz
2 148
Rüttenen
1 469
Subingen
2 936
Zielebach
328
Zuchwil
8 783
66 565
14 425
168
4 521
6 892
5 161
829
4 049
715
684
605
1 073
3 195
2 250
1 227
2 855
1 385
974
617
1 478
1 808
1 285
2 506
290
7 573
P
P
P
P
P
P
P
P
P
P
P
P
S0329
Langenthal
0329 BE Langenthal
15 091
15 091
13 038
13 038
A0371
0371 BE
0731 BE
0732 BE
0733 BE
0372 BE
0739 BE
0742 BE
92 947
51 635
1 729
1 528
4 232
2 445
3 898
886
79 723
44 492
1 512
1 254
3 600
2 015
3 292
761
Biel / Bienne
Biel / Bienne
Aegerten
Bellmund
Brügg
Evilard
Ipsach
Mörigen
F200 F200L F200LR F12
F12LR
F24
P
P
P
P
P
P
P
P
P
P
P
P
P
F12L
P
P
P
P
P
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
35
Target areas
WEMF
BFS
Ct
Greater urban areas
WEMF
Conurbation
BFS
Ct 1 Town
0743
0744
0392
0745
0746
0449
0747
0748
0749
0750
0755
BE
BE
BE
BE
BE
BE
BE
BE
BE
BE
BE
Nidau
Orpund
Pieterlen
Port
Safnern
Sauge
Scheuren
Schwadernau
Studen BE
Sutz-Lattrigen
Worben
36
6
2
3
3
1
Population
15+
810
628
688
243
873
791
444
649
2 833
1 352
2 283
890
267
142
842
574
686
366
540
2 420
1 127
1 943
13 929
13 929
11 948
11 948
Bern
353 559
Bern
125 681
Allmendingen
519
Bäriswil
1 021
Belp
10 974
Bolligen
6 035
Bösingen
3 308
Bremgarten b. Bern
4 224
Diemerswil
195
Frauenkappelen
1 246
Grosshöchstetten
3 233
Ittigen
10 961
Jegenstorf
5 415
Kaufdorf
1 029
Kehrsatz
4 079
Kirchlindach
2 822
Köniz
38 936
Konolfingen
4 792
Laupen
2 775
Mattstetten
582
Meikirch
2 372
Moosseedorf
3 610
Münchenbuchsee
9 780
Münsingen
11 355
Muri b. Bern
12 686
Neuenegg
4 885
Ostermundigen
15 702
Rubigen
2 862
Schmitten FR
3 901
Schüpfen
3 518
Stettlen
2 890
Toffen
2 444
Urtenen-Schönbühl
5 741
306 513
110 880
444
881
9 375
5 196
2 835
3 579
151
1 086
2 767
9 480
4 579
846
3 450
2 471
33 471
4 131
2 388
509
2 096
3 073
8 304
9 703
11 070
4 193
13 672
2 432
3 239
3 009
2 483
2 110
4 932
S0306
Lyss
0306 BE Lyss
A0351
0351 BE
0630 BE
0403 BE
0861 BE
0352 BE
2295 FR
0353 BE
0536 BE
0663 BE
0608 BE
0362 BE
0540 BE
0869 BE
0870 BE
0354 BE
0355 BE
0612 BE
0667 BE
0543 BE
0307 BE
0544 BE
0546 BE
0616 BE
0356 BE
0670 BE
0363 BE
0623 BE
2305 FR
0311 BE
0358 BE
0884 BE
0551 BE
Population
total
F200 F200L F200LR F12
5
2
3
2
1
P
F12L
F12LR
P
P
P
P
P
P
F24
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
Conurbation
Town
0359
0632
0360
0627
2309
0361
Vechigen
Wichtrach
Wohlen b. Bern
Worb
Wünnewil-Flamatt
Zollikofen
BE
BE
BE
BE
FR
BE
Population
total
4
4
8
11
5
9
691
017
897
266
319
796
Population
15+
3
3
7
9
4
8
981
376
719
695
474
433
A0404
0404 BE
0401 BE
0412 BE
0415 BE
0418 BE
0420 BE
Burgdorf
28 818
Burgdorf
15 584
Aefligen
1 042
Kirchberg BE
5 602
Lyssach
1 424
Oberburg
2 931
Rüdtligen-Alchenflüh 2 235
24 830
13 452
911
4 812
1 247
2 497
1 911
A4001
4001 AG
4002 AG
4003 AG
2574 SO
400 AG
2503 SO
4006 AG
2576 SO
4007 AG
4008 AG
4009 AG
2495 SO
4010 AG
4144 AG
2583 SO
4012 AG
4013 AG
Aarau
89 333
Aarau
19 840
Biberstein
1 447
Buchs AG
7 218
Eppenberg-Wöschnau
306
Erlinsbach AG
3 686
Erlinsbach SO
3 216
Gränichen
6 891
Gretzenbach
2 420
Hirschthal
1 478
Küttigen
5 769
Muhen
3 654
Niedergösgen
3 739
Oberentfelden
7 588
Schöftland
3 808
Schönenwerd
4 798
Suhr
9 627
Unterentfelden
3 848
76 398
17 351
1 271
6 125
277
3 136
2 715
5 868
2 052
1 229
4 914
3 106
3 227
6 421
3 291
4 135
8 055
3 225
A4021
4021 AG
4095 AG
4024 AG
4092 AG
4093 AG
4026 AG
4027 AG
4028 AG
4029 AG
4100 AG
4104 AG
4033 AG
4107 AG
Baden-Brugg
Baden
Brugg
Birmenstorf AG
Birr
Birrhard
Ennetbaden
Fislisbach
Freienwil
Gebenstorf
Hausen AG
Lupfig
Mellingen
Mülligen
118 824
18 189
10 540
2 645
4 164
634
3 094
5 367
930
4 659
3 000
2 134
4 621
960
101 585
15 797
9 124
2 220
3 407
547
2 695
4 528
752
4 009
2 582
1 801
3 918
821
F200 F200L F200LR F12
P
P
P
P
P
P
P
P
P
P
P
F12L
F12LR
F24
F4
P
P
P
P
P
Target areas
WEMF
BFS
Ct
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
37
Greater urban areas
WEMF
Conurbation
BFS
Ct 1 Town
4035
4037
4038
4111
4042
4044
4045
4123
4047
550
924
278
451
893
855
986
738
212
Population
15+
Niederrohrdorf
Oberrohrdorf
Obersiggenthal
Riniken
Turgi
Untersiggenthal
Wettingen
Windisch
Würenlingen
3
3
8
1
2
6
19
6
4
A4201
4201 AG
4200 AG
4203 AG
4204 AG
4206 AG
4207 AG
4210 AG
Lenzburg
Lenzburg
Hunzenschwil
Möriken-Wildegg
Niederlenz
Rupperswil
Schafisheim
Staufen
30 184
8 532
3 259
4 119
4 239
4 587
2 852
2 596
25 596
7 370
2 791
3 472
3 525
3 855
2 391
2 192
A4082
4082 AG
4080 AG
4240 AG
Wohlen AG
Wohlen AG
Villmergen
Waltenschwil
23 212
14 547
6 112
2 553
19 566
12 322
5 167
2 077
A2939
2939 SH
2932 SH
2914 SH
0025 ZH
2915 SH
0027 ZH
0029 ZH
0034 ZH
2917 SH
2903 SH
2937 SH
2919 SH
2920 SH
Schaffhausen
67 153
Schaffhausen
35 121
Beringen
3 827
Büttenhardt
367
Dachsen
1 956
Dörflingen
893
Feuerthalen
3 474
Flurlingen
1 429
Laufen-Uhwiesen
1 530
Lohn SH
703
Löhningen
1 363
Neuhausen a. Rheinfall 10 283
Stetten SH
1 209
Thayngen
4 998
57 912
30 573
3 275
306
1 598
787
2 955
1 200
1 272
593
1 118
8 938
985
4 312
A0121
0121 ZH
0177 ZH
0111 ZH
0117 ZH
0173 ZH
Wetzikon-Pfäffikon ZH
Wetzikon ZH
Pfäffikon
Bäretswil
Hinwil
Hittnau
44 310
19 226
9 194
4 055
8 968
2 867
38
AG
AG
AG
AG
AG
AG
AG
AG
AG
Population
total
52 400
22 669
10 824
4 878
10 559
3 470
3
3
7
1
2
5
17
5
3
007
421
072
243
436
707
353
628
517
F200 F200L F200LR F12
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
F12L
F12LR
F24
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
Conurbation
Town
Population
total
Population
15+
A0230
0230 ZH
0215 ZH
0216 ZH
0219 ZH
0031 ZH
0221 ZH
0223 ZH
0224 ZH
0225 ZH
0227 ZH
0298 ZH
0231 ZH
Winterthur
Winterthur
Dättlikon
Dinhard
Elsau
Henggart
Hettlingen
Neftenbach
Pfungen
Rickenbach ZH
Seuzach
Wiesendangen
Zell ZH
143 441
103 075
747
1 421
3 364
2 242
2 999
5 312
3 310
2 539
7 071
5 924
5 437
121 507
87 828
603
1 172
2 867
1 787
2 401
4 397
2 756
2 076
6 096
4 949
4 575
A0261
0261 ZH
0131 ZH
0241 ZH
0001 ZH
0002 ZH
4061 AG
0051 ZH
0052 ZH
4022 AG
4023 AG
4062 AG
0242 ZH
0003 ZH
0082 ZH
4063 AG
0213 ZH
0112 ZH
0083 ZH
0053 ZH
0084 ZH
0085 ZH
0086 ZH
0243 ZH
0054 ZH
0191 ZH
0192 ZH
4066 AG
0055 ZH
4049 AG
0056 ZH
0151 ZH
0193 ZH
0172 ZH
Zürich
1 203 998 1 028 213
Zürich
376 990
329 132
Adliswil
17 518
14 997
Aesch b. Birmensdorf 1 088
915
Aeugst a. Albis
1 910
1 610
Affoltern a. Albis
11 160
9 487
Arni AG
1 793
1 495
Bachenbülach
3 995
3 338
Bassersdorf
11 170
9 316
Bellikon
1 592
1 357
Bergdietikon
2 370
2 059
Berikon
4 530
3 812
Birmensdorf ZH
5 927
5 018
Bonstetten
5 173
4 228
Boppelsen
1 291
1 043
Bremgarten AG
7 549
6 380
Brütten
1 938
1 675
Bubikon
6 776
5 608
Buchs ZH
5 695
4 754
Bülach
17 503
14 874
Dällikon
3 652
3 060
Dänikon
1 913
1 588
Dielsdorf
5 770
4 895
Dietikon
24 183
20 464
Dietlikon
7 105
6 001
Dübendorf
25 074
21 287
Egg
8 221
6 972
Eggenwil
886
769
Eglisau
4 501
3 724
Ehrendingen
4 237
3 533
Embrach
8 925
7 450
Erlenbach ZH
5 265
4 383
Fällanden
8 071
6 742
Fehraltorf
5 896
4 951
F200 F200L F200LR F12
F12L
F12LR
F24
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
Target areas
WEMF
BFS
Ct
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
39
Greater urban areas
WEMF
Conurbation
BFS
Ct 1 Town
1321
4067
1322
0057
0244
0058
0115
0194
0116
0005
0152
0059
0153
0133
0060
0061
0087
0174
4084
4071
4308
0135
4030
0062
0007
0154
0175
0136
0176
0063
0155
0195
0156
0009
0196
0088
4034
0089
0090
0091
0064
0245
0092
4073
0137
0093
4074
0010
40
SZ
AG
SZ
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
AG
AG
AG
ZH
AG
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
AG
ZH
ZH
ZH
ZH
ZH
ZH
AG
ZH
ZH
AG
ZH
Feusisberg
Fischbach-Göslikon
Freienbach
Freienstein-Teufen
Geroldswil
Glattfelden
Gossau ZH
Greifensee
Grüningen
Hedingen
Herrliberg
Hochfelden
Hombrechtikon
Horgen
Höri
Hüntwangen
Hüttikon
Illnau-Effretikon
Islisberg
Jonen
Kaiserstuhl
Kilchberg ZH
Killwangen
Kloten
Knonau
Küsnacht ZH
Kyburg
Langnau a. Albis
Lindau
Lufingen
Männedorf
Maur
Meilen
Mettmenstetten
Mönchaltorf
Neerach
Neuenhof
Niederglatt
Niederhasli
Niederweningen
Nürensdorf
Oberengstringen
Oberglatt
Oberlunkhofen
Oberrieden
Oberweningen
Oberwil-Lieli
Obfelden
Population
total
4
1
15
2
4
4
9
5
3
3
6
2
8
19
2
15
1
7
1
18
1
13
7
5
1
10
9
12
4
3
3
8
4
8
2
5
6
5
1
4
1
2
4
810
406
730
279
704
474
665
126
188
469
130
010
096
095
450
959
666
965
535
889
400
570
816
210
894
524
427
218
079
828
441
556
705
377
442
020
207
554
613
758
234
393
981
943
971
739
138
761
Population
15+
4 141
1 168
13 607
1 922
4 061
3 745
8 084
4 316
2 678
2 881
5 142
1 651
6 769
16 154
2 085
808
593
13 558
422
1 533
358
6 438
1 529
15 707
1 566
11 542
348
6 106
4 196
1 467
8 623
8 042
10 791
3 639
2 920
2 641
6 990
3 837
7 193
2 236
4 502
5 522
4 917
1 626
4 284
1 454
1 789
3 928
F200 F200L F200LR F12
F12L
F12LR
F24
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
Conurbation
Town
0157
0246
0066
0094
0011
0067
0095
0096
4039
0138
0068
4238
4075
0097
0139
0178
0098
0247
0099
0197
0119
4040
0001
0158
0013
0101
0141
0159
0248
0249
4079
0250
0198
0199
0142
0069
0002
0070
0102
0251
0014
4081
0071
0072
1323
4048
0161
4083
0160
Oetwil a. See
Oetwil a.d. Limmat
Opfikon
Otelfingen
Ottenbach
Rafz
Regensberg
Regensdorf
Remetschwil
Richterswil
Rorbas
Rottenschwil
Rudolfstetten-F’berg
Rümlang
Rüschlikon
Russikon
Schleinikon
Schlieren
Schöfflisdorf
Schwerzenbach
Seegräben
Spreitenbach
Stadel
Stäfa
Stallikon
Steinmaur
Thalwil
Uetikon a. See
Uitikon
Unterengstringen
Unterlunkhofen
Urdorf
Uster
Volketswil
Wädenswil
Wallisellen
Wangen-Brüttisellen
Wasterkingen
Weiach
Weiningen ZH
Wettswil a. Albis
Widen
Wil ZH
Winkel
Wollerau
Würenlos
Zollikon
Zufikon
Zumikon
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
AG
ZH
ZH
AG
AG
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
AG
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
AG
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
ZH
AG
ZH
ZH
SZ
AG
ZH
AG
ZH
Population
total
4
2
15
2
2
4
16
2
12
2
4
6
5
4
16
1
4
1
10
1
13
3
3
17
5
3
3
1
9
32
17
20
14
7
1
4
4
3
1
3
7
5
12
4
5
506
333
995
616
459
061
498
849
039
583
479
790
288
935
392
130
722
739
355
529
293
782
980
886
275
233
286
845
944
359
284
259
577
604
870
075
582
547
029
262
594
536
297
909
010
764
103
255
148
Population
15+
3
2
13
2
2
3
775
046
634
162
061
391
401
14 173
1 684
10 572
2 073
652
3 625
5 946
4 611
3 487
611
14 202
1 152
3 852
1 086
8 968
1 664
11 816
2 775
2 783
14 763
4 810
3 345
2 919
1 079
7 872
27 505
14 622
17 727
12 118
6 336
464
902
3 590
3 798
3 075
1 114
3 378
6 063
4 775
10 373
3 621
4 336
F200 F200L F200LR F12
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
F12L
P
P
P
P
P
P
P
F12LR
F24
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
41
Target areas
WEMF
BFS
Ct
Greater urban areas
WEMF
Conurbation
BFS
Ct 1 Town
Population
total
Population
15+
A4401
4401 TG
3215 SG
3213 SG
4421 TG
3033 AR
3235 SG
4431 TG
3216 SG
3217 SG
3237 SG
3218 SG
Arbon-Rorschach
Arbon
Rorschach
Goldach
Horn
Lutzenberg
Rheineck
Roggwil TG
Rorschacherberg
Steinach
Thal
Tübach
59 748
13 768
8 840
9 144
2 595
1 270
3 303
2 950
6 965
3 342
6 302
1 269
51 142
11 878
7 623
7 868
2 237
1 097
2 833
2 346
6 057
2 837
5 331
1 035
A4436
4436 TG
4461 TG
4416 TG
4441 TG
4451 TG
Romanshorn-Amriswil 26 830
Romanshorn
10 129
Amriswil
12 422
Hefenhofen
1 193
Salmsach
1 324
Uttwil
1 762
22 875
8 763
10 525
1 007
1 126
1 454
A4566
4566 TG
4561 TG
4571 TG
Frauenfeld
Frauenfeld
Felben-Wellhausen
Gachnang
29 638
23 691
2 511
3 436
25 267
20 357
2 093
2 817
A4671
4671 TG
4643 TG
4651 TG
4691 TG
4696 TG
Kreuzlingen
Kreuzlingen
Bottighofen
Gottlieben
Münsterlingen
Tägerwilen
29 326
19 927
2 106
308
2 976
4 009
25 291
17 360
1 804
269
2 511
3 347
A5002
5002 TI
5001 TI
5003 TI
5004 TI
5282 TI
5005 TI
5006 TI
5007 TI
5008 TI
5010 TI
5013 TI
5014 TI
5015 TI
5017 TI
5019 TI
Bellinzona
Bellinzona
Arbedo-Castione
Cadenazzo
Camorino
Claro
Giubiasco
Gnosca
Gorduno
Gudo
Lumino
Monte Carasso
Pianezzo
Preonzo
Sant’Antonino
Sementina
50 805
17 544
4 380
2 401
2 697
2 638
8 364
705
677
770
1 362
2 725
579
588
2 264
3 111
43 210
15 179
3 771
1 998
2 241
2 159
7 121
564
583
656
1 130
2 264
497
499
1 910
2 638
42
F200 F200L F200LR F12
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
F12L
F12LR
F24
F4
P
P
P
P
P
P
P
Conurbation
Town
Population
total
Population
15+
A5113
5113 TI
5091 TI
5324 TI
5096 TI
5138 TI
5398 TI
5108 TI
5112 TI
5115 TI
5317 TI
5118 TI
5120 TI
5121 TI
5125 TI
5131 TI
5396 TI
Locarno
61 478
Locarno
15 303
Ascona
5 453
Avegno-Gordevio
1 426
Brione sopra Minusio
525
Cugnasco-Gerra
2 890
Gambarogno
4 950
Gordola
4 384
Lavertezzo
1 211
Losone
6 372
Maggia
2 464
Minusio
7 090
Muralto
2 797
Orselina
753
Ronco sopra Ascona
664
Tenero-Contra
2 659
Terre di Pedemonte
2 537
53 410
13 376
4 852
1 212
484
2 384
4 311
3 753
1 000
5 499
2 106
6 249
2 522
688
615
2 239
2 120
A5192
5192 TI
5141 TI
5237 TI
5143 TI
5148 TI
5149 TI
5151 TI
5154 TI
5161 TI
5162 TI
5167 TI
5226 TI
5171 TI
5236 TI
5176 TI
5178 TI
5180 TI
5181 TI
5186 TI
5187 TI
5189 TI
5193 TI
5194 TI
5195 TI
5196 TI
5197 TI
5198 TI
5199 TI
5203 TI
Lugano
Lugano
Agno
Alto Malcantone
Aranno
Bedano
Bedigliora
Bioggio
Bissone
Cademario
Cadempino
Canobbio
Capriasca
Caslano
Collina d’Oro
Comano
Croglio
Cureglia
Curio
Grancia
Gravesano
Lamone
Magliaso
Manno
Maroggia
Massagno
Melano
Melide
Mezzovico-Vira
Morcote
135 541
60 815
4 050
1 323
317
1 471
622
2 375
856
722
1 446
1 947
6 306
4 090
4 448
2 000
857
1 315
517
479
1 149
1 676
1 450
1 246
542
5 886
1 325
1 658
1 254
726
116 543
52 812
3 473
1 112
258
1 225
528
2 055
758
597
1 223
1 642
5 282
3 450
3 763
1 668
726
1 125
457
405
969
1 426
1 252
1 057
482
5 166
1 132
1 450
1 033
668
F200 F200L F200LR F12
P
P
P
P
P
P
P
P
F12L
F12LR
F24
P
P
P
P
P
P
P
P
P
P
F4
Target areas
WEMF
BFS
Ct
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
43
Greater urban areas
WEMF
Conurbation
BFS
Ct 1 Town
5205
5206
5207
5208
5210
5212
5213
5214
5216
5219
5221
5225
5227
5230
5231
5233
TI
TI
TI
TI
TI
TI
TI
TI
TI
TI
TI
TI
TI
TI
TI
TI
A5250
5250 TI
5254 TI
5242 TI
5269 TI
5160 TI
5249 TI
5251 TI
5257 TI
5260 TI
5263 TI
5266 TI
5268 TI
44
Muzzano
Neggio
Novaggio
Origlio
Paradiso
Ponte Capriasca
Ponte Tresa
Porza
Pura
Rovio
Savosa
Sorengo
Torricella-Taverne
Vernate
Vezia
Vico Morcote
Chiasso-Mendrisio
Chiasso
Mendrisio
Balerna
Breggia
Brusino Arsizio
Castel San Pietro
Coldrerio
Morbio Inferiore
Novazzano
Riva San Vitale
Stabio
Vacallo
Population
total
Population
15+
730
330
811
383
654
741
776
494
320
728
111
709
034
575
917
360
651
286
685
1 132
3 237
1 413
700
1 260
1 114
637
1 818
1 478
2 551
481
1 602
304
49 479
7 776
14 321
3 331
1 965
457
2 042
2 703
4 565
2 389
2 505
4 371
3 054
42 868
6 892
12 422
2 878
1 689
413
1 755
2 382
3 904
2 082
2 184
3 631
2 636
1
3
1
1
1
2
1
3
1
F200 F200L F200LR F12
F12L
F12LR
F24
F4
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
Target areas
Urban centers
Due to population growth and mobility
phenomena, most Swiss cities have evolved
beyond their political boundaries in the
course of time. This circumstance is factored
in by our City products. For us, a city
encompasses both the core city and the
geographically adjacent conurbation communities that together constitute an entity
from the urban, traffic, economic, and
cultural points of view.
WEMF/BFS structures
Conurbation
City
Schaffhausen
Frauenfeld
Basel
Baden
Winterthur
Aarau
St. Gallen
Uster
Zürich
Olten
Solothurn
La Chaux-de-Fonds
Biel-Bienne
Zug
Luzern
Bern
Neuchâtel
Chur
Fribourg
Thun
Yverdon-les-Bains
Lausanne
Vevey-Montreux
Genève
Sion
Locarno
Bellinzona
Lugano
46
Town/District
Population
total
Population
15+
6621
6608
6612
6613
6617
6628
6623
6630
6631
6640
6643
Total
A6621
City Genève
Genève
Carouge GE
Chêne-Bougeries
Chêne-Bourg
Cologny
Lancy
Le Grand-Saconnex
Meyrin
Onex
Thônex
Vernier
City Genève
Agglo Genève
5586
5587
5589
5590
5591
Total
A5586
City Lausanne
Lausanne
129 383 110 612
Le Mont-sur-Lausanne
6 228
5 171
Prilly
11 626
9 835
Pully
17 336 14 823
Renens VD
20 176 16 920
City Lausanne
184 749 157 361
Agglo Lausanne
342 162 288 007
188 234 162 896
20 004 16 877
10 337
8 781
8 057
6 743
4 939
4 175
28 723 23 762
11 759
9 457
21 729 18 222
17 637 14 742
13 478 11 284
33 237 27 527
358 134 304 466
530 728 444 295
WEMF
BFS
Town/District
Population
total
Population
15+
645800
640700
645400
641200
645900
Total
A6458
City Neuchâtel
Neuchâtel
33 412
Corcelles-Cormondrèche 4 657
Hauterive
2 570
Peseux
5 700
St-Blaise
3 257
City Neuchâtel
49 596
Agglo Neuchâtel
79 314
28 662
3 825
2 210
4 789
2 715
42 201
67 053
2196
2197
2198
2228
Total
A2196
City Fribourg
Fribourg
Givisiez
Granges-Paccot
Villars-sur-Glâne
City Fribourg
Agglo Fribourg
35 680
3 031
2 729
11 762
53 202
107 276
30 600
2 522
2 243
9 643
45 008
89 300
6266
6023
Total
A6266
City Sion
Sion
Conthey
City Sion
Agglo Sion
31 676
7 848
39 524
62 077
26 949
6 565
33 514
52 260
City Luzern
Luzern
Ebikon
Emmen
Horw
Kriens
City Luzern
Agglo Luzern
City Vevey
5890 Vevey
18 364
5886 Montreux
25 199
5889 La Tour-de-Peilz
10 807
5891 Veytaux
817
Total City Vevey
55 197
A5890 Agglo Vevey-Montreux 93 394
15 403
21 993
9 148
728
47 272
78 650
1061
1054
1024
1058
1059
Total
A1061
City Yverdon-les-Bains
Yverdon-les-Bains
27 961
Montagny-près-Yverdon
694
City Yverdon-les-Bains 28 655
Agglo Yverdon
34 100
23 433
567
24 000
28 561
0942
0939
Total
A0942
City Thun
Thun
Steffisburg
City Thun
Agglo Thun
City La Chaux-de-Fonds
642100 La Chaux-de-Fonds
37 843
Total City La Chaux-de-Fonds 37 843
A6421 Agglo La Chaux-de-Fonds 47 920
31 829
31 829
40 321
1711
1701
Total
A1711
City Zug
Zug
Baar-Inwil-Zentrum
City Zug
Agglo Zug
5938
5922
Total
A5938
78 093
69 072
12 461
10 661
28 481
24 291
13 607
11 692
26 474
22 834
159 116 138 550
211 822 182 965
42 764
15 401
58 165
95 659
37 261
13 283
50 544
82 791
26 901
22 125
49 026
110 722
23 394
18 682
42 076
93 668
47
Target areas
WEMF
BFS
Urban centers
WEMF
BFS
Town/District
3203
3442
3443
3204
Total
A3203
City St. Gallen
St. Gallen
Gaiserwald
Gossau SG
Wittenbach
City St. Gallen
Agglo St. Gallen
City Chur
3901 Chur
Total City Chur
A3901 Agglo Chur
2701
2762
2765
2766
2767
2769
2770
2773
2703
Total
A2701
City Basel
Basel
Allschwil
Binningen
Birsfelden
Bottmingen
Münchenstein
Muttenz
Reinach BL
Riehen
City Basel
Agglo Basel
Population
total
Population
15+
WEMF
BFS
Town/District
73 505
8 049
17 983
9 431
108 968
151 359
64 042
6 729
15 304
8 004
94 079
129 966
0351
0362
0355
0356
0363
Total
A0351
City Bern
Bern
Ittigen
Köniz-Nordost
Muri bei Bern
Ostermundigen
City Bern
Agglo Bern
33 984
33 984
70 535
29 856
29 856
60 586
4001
4003
4012
Total
A4001
City Aarau
Aarau
Buchs AG
Suhr
City Aarau
Agglo Aarau
4021
4026
4038
4045
Total
A4021
City Baden
Baden
Ennetbaden
Obersiggenthal
Wettingen
City Baden
Agglo Baden-Brugg
2939
0027
2937
Total
A2939
City Schaffhausen
Schaffhausen
Feuerthalen
Neuhausen a. Rheinfall
City Schaffhausen
Agglo Schaffhausen
0230
0219
Total
A0230
City Winterthur
Winterthur
Elsau
City Winterthur
Agglo Winterthur
0261
0131
0191
0135
0245
0066
0247
0069
0161
Total
A0261
City Zürich
Zürich
Adliswil
Dübendorf
Kilchberg ZH
Oberengstringen
Opfikon
Schlieren
Wallisellen
Zollikon
City Zürich
Agglo Zürich
164 516 144 612
19 716
17 153
14 782
12 866
10 300
9 129
6 080
5 251
11 739
10 121
17 309
15 001
18 643
16 220
20 599
17 783
283 684 248 136
500 562 432 769
City Olten
2581 Olten
17 076
2584 Starrkirch-Wil
1 605
2500 Trimbach
6 268
Total City Olten
24 949
A2581 Agglo Olten-Zofingen 111 878
City Solothurn
2601 Solothurn
2542 Bellach
2534 Zuchwil
Total City Solothurn
A2601 Agglo Solothurn
0371
0733
0743
Total
A0371
48
City Biel / Bienne
Biel/Bienne
Brügg
Nidau
City Biel / Bienne
Agglo Biel/Bienne
15 022
1 338
5 391
21 751
95 869
16 301
5 196
8 783
30 280
77 057
14 425
4 521
7 573
26 519
66 565
51 635
4 232
6 810
62 677
92 947
44 492
3 600
5 890
53 982
79 723
Population
total
Population
15+
125 681 110 880
10 961
9 480
38 936
33 471
12 686
11 070
15 702
13 672
203 966 178 573
353 559 306 513
19 840
7 218
9 627
36 685
89 333
17 351
6 125
8 055
31 531
76 398
18 189
3 094
8 278
19 986
49 547
118 824
15 797
2 695
7 072
17 353
42 917
101 585
35 121
3 474
10 283
48 878
67 153
30 573
2 955
8 938
42 466
57 912
103 075
3 364
106 439
143 441
87 828
2 867
90 695
121 507
376 990 329 132
17 518
14 997
25 074
21 287
7 570
6 438
6 393
5 522
15 995
13 634
16 739
14 202
14 075
12 118
12 103
10 373
492 457 427 703
1 203 998 1 028 213
Town/District
City Uster
0198 Uster
Total City Uster
A0261 Agglo Zürich
Population
total
Population
15+
32 577
27 505
32 577
27 505
1 203 998 1 028 213
City Frauenfeld
4566 Frauenfeld
Total City Frauenfeld
A4566 Agglo Frauenfeld
23 691
23 691
29 638
20 357
20 357
25 267
5002
5001
5005
Total
A5002
City Bellinzona
Bellinzona
Arbedo-Castione
Giubiasco
City Bellinzona
Agglo Bellinzona
17 544
4 380
8 364
30 288
50 805
15 179
3 771
7 121
26 071
43 210
5113
5091
5115
5118
5120
Total
A5113
City Locarno
Locarno
Ascona
Losone
Minusio
Muralto
City Locarno
Agglo Locarno
15 303
5 453
6 372
7 090
2 797
37 015
61 478
13 376
4 852
5 499
6 249
2 522
32 498
53 410
5192
5196
5210
5225
Total
A5192
City Lugano
Lugano
Massagno
Paradiso
Sorengo
City Lugano
Agglo Lugano
60 815
5 886
3 654
1 709
72 064
135 541
52 812
5 166
3 237
1 478
62 693
116 543
Total urban centers
Target areas
WEMF
BFS
2 751 346 2 374 153
49
Tourism regions
Our tourism structures are based on the conventional definitions of the tourism industry and
embrace several communities within a given
region. Due to the particularly high percentage
of tourist frequencies, the OTS ratings attributed
to non-locals are several orders of magnitude
higher than the OTS ratings that apply to the
local population.
16.6
16.1
16.3
15.2
16.5
16.3
15.5
Ostschweiz/Liechtenstein
15.1
15.3
12.3
19.1
13.4
11.1
11.4
Ticino
50
11.3
17.2
18.1
Engadin
19.2
13.5
Bas-Valais
18.2
17.9
Oberwallis
11.2
12.1
17.6
17.7
Bündnerland
13.3
11.5
17.4
14.2
14.5
11.6
17.5
15.6
Berner Oberland
14.3
17.1
17.8
14.4
14.1
12.2
17.3
14.7
14.6
Alpes Vaudoises
et Fribourgeoises
16.4
Innerschweiz
15.7
14.7
16.2
15.4
15.2
13.1
13.2
13.6
18.3
Bas-Valais (ZE 16)
Les 4 Vallées
Crans-Montana
Val d’Anniviers
Val d’Hérens
Portes du Soleil
Val d’Entremont/Trient
12.
12.1
12.2
12.3
Alpes Vaudoises et Fribourgeoises
(ZE 12, 15)
Alpes de la Riviera
Pays d’Enhaut
Gruyères/Schwarzsee
13.
13.1
13.2
13.3
13.4
13.5
13.6
Oberwallis (WG 23)
Zermatt
Saas Fee
Goms/Aletsch
Leukerbad/Lötschental
Augstbord/Turtmanntal
Simplon
14.
14.1
14.2
14.3
14.4
14.5
14.6
14.7
Berner Oberland (WG 22)
Adelboden/Kandersteg
Jungfrau
Gstaad
Hasliberg/Haslital
Lenk
Niedersimmental
Thuner-/Brienzersee
15.
15.1
15.2
15.3
15.4
15.5
15.6
15.7
Innerschweiz (WG 21, 25, 34)
Engelberg
Vierwaldstättersee
Entlebuch/Emmental
Stoos
Hoch-Ybrig
Gotthard
Brünig/Melchtal
16.
16.1
16.2
16.3
16.4
16.5
16.6
Ostschweiz (WG 26, 27, 28, 61)
Toggenburg/Alpstein
Glarnerland
Flumserberg
Pizol
Malbun
Appenzeller Vorderland
17.
17.1
17.2
17.3
17.4
17.5
17.6
17.7
17.8
17.9
Bündnerland (WG 28, 29)
Arosa/Schanfigg
Rheinwald
Weisse Arena
Surselva
Disentis
Prättigau
Lenzerheide
Heinzenberg
Julier/Albula
18.
18.1
18.2
18.3
Engadin (WG 29)
Oberengadin
Unterengadin
Val Poschiavo
19.
19.1
19.2
Ticino (WG 51)
Leventina/Lucomagno
Valle Màggia
Target areas
11.
11.1
11.2
11.3
11.4
11.5
11.6
Attain the highest peaks
For advertising options in alpine resorts
and at lift stations, please contact
APG|SGA Mountain:
51
Poster products
54
58
60
102
112
120
Overview
Formats (analog)
Poster networks by WEMF/BFS areas
(analog and digital)
Valid for weeks 01–52/2016
All data, products and prices
subject to change
Poster products
Our poster networks are the core assets of our product line:
they are self-contained, arbitrarily combinable modules in
various formats. We offer you about 70% of our portfolio as
freely available single panels – everywhere and at any time.
Overview
APG|SGA poster networks guarantee a high-yield
advertising presence in the heart of the Swiss
population centers.
1. APG|SGA poster networks
2. Individual panels
3. Full-year sites
4. Specials
5. Packages
6. Event-linked products
7. Billposting by POS/POI
8. Billposting by mobility target group
9. Billposting by communication goal
You can also access all network profiles online,
incl. availability in your envisaged campaign
schedule:
www.apgsga.ch/poster-networks
1. APG|SGA poster networks
Network profile
Page
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
60
61
62
63
64
66
67
68
69
70
71
72
74
75
76
78
80
82
84
86
88
90
92
94
96
97
98
100
101
54
Cities F200 Big28
Cities F200 Big9
Rail Kiosk F200 CH
Citystar F200L Big9
Rail Citystar F200L CH
Rail Rollingstar F200LR CH
Agglos F12 Big27
Agglos F12 Big9
Cities F12 Big28
Cities F12 Big9
Road Commuter F12 CH
Rail Commuter F12 CH
Rail Intercity F12 CH
City F200
Citystar F200L Big5 Prime
Citystar F200L
Agglo F12
City F12
ShoppingCenter Top10
Premium Branding
DoubleWide F24
NEW City ePanel
NEW Rail eBoard
NEW Rail Beamer
NEW Rail ePanel
NEW Shopping ePanel
NEW Mountain ePanel
NEW Mountain Screen
City series, Community and DoubleTall
networks
In our local networks with classic F4
world-format panels, you have three product
line choices.
– City series F4: Panel sites in pedestrian
zones, along major thoroughfares, and at
other highly frequented premium locations
in city centers
– Community F4: Panel sites uniformly
distributed within an entire community,
targeting all segments of the population
– DoubleTall F4: Network product with two
stacked F4 formats per site in the cities of
Basel, Lausanne, Geneva, and Zürich
(pages 103, 107 and 110). The site
characteristics are identical with those of
the F4 City series.
2. Individual panels
We can offer you about 70% of our portfolio as
freely available single panels – everywhere and
at any time.
www.posterdirect.ch
3. Full-year sites
Poster advertising exposure for a full year. Book
attractive sites with us.
www.posterdirect.ch
4. Specials
We regularly launch exciting new products,
attractive combos, and specials. Ask your
APG|SGA contact person or visit our website
to discover what’s new.
7. Billposting by POS/POI
Systematically configure poster campaigns to
target specific Points of Sale POS or Points of
Interest POI.
www.apgsga.ch/pos
www.apgsga.ch/specials
APG|SGA Out of Home Targeting
APG|SGA Out of Home Targeting allows you
to deliver your messages along key distribution
channels throughout Switzerland. A centralized
database with current site coordinates was set
up in cooperation with AFO Marketing.
www.apgsga.ch/poi
Poster products
5. Packages
High quality billposting with best conditions or
at very short notice:
– Profitline: Book 1,000 F12 and F200 glued
poster panels at favorable terms, as per
showing matrix, except the city of Geneva.
Street, railway station, and parking/POS sites.
– Carline: 1,300 F12 and F200 glued posters
frontal to traffic flow. Target area Switzerland
nationwide, all Big28 conurbations except
the city of Geneva.
– Expressline: With Expressline, your poster
campaign gets nationwide exposure within five
working days. Our rigorous logistics processes
let you go public with poster advertising on
short notice or even for ad-hoc communication.
www.apgsga.ch/packages
6. Event-linked products
Count on us for specific analog and digital
packages to cover trade shows, exhibitions,
and events such as the Geneva Motor Show,
the WEF, the Montreux Jazz Festival, and the
Locarno Film Festival.
www.apgsga.ch/poi
Booking launch
05.10.2015: booking window 2016–1
11.04.2016: booking window 2016–2
55
Overview
8. Billposting by mobility target group
Day in, day out, Swiss consumers are on the
move out of home in a variety of mobility flows.
There are classic patterns within this mobility
behavior that can be clustered in five main
mobility target groups. We offer customizable
high-reach, high-affinity billposting products that
are tailored to these groups:
City Shoppers
On the go outside the rush hour with
purchase intentions in and around railway stations, they are predominant
users of public transportation for leisure activities
and household shopping. They frequently read
magazines and are receptive to advertising. Lifestyle- and trend-oriented, brand- and fashionconscious, City Shoppers enjoy trying new products.
Leisure Timer
Persons in all age brackets who move in
a pleasure-focused, relaxed environment. They prefer lively, entertainmentand consumption-oriented leisure activities and
are generally in a relaxed, laid-back mood.
Professionals
Between 20 and 59 years old, with
families. They are very well educated
and have above-average incomes. Daily
users of public transportation, obtain information from newspapers and magazines. They use
other media such as TV and radio only occasionally. Leisure activities are diversified, going to the
movies is a favorite pastime.
56
Young Urbans
This target group is a young segment
of consumers who still live in the
homes of their parents. Still in the education phase of their lives, they are consumption-oriented despite low incomes. Young
Urbans use mainly public transportation and are
avid movie-goers. They have a high affinity with
digital media, especially smartphones, and rarely
watch TV. Various free tabloids are their sources
of mostly superficial information.
Night Owls
The consumption-oriented revelers
are on the move mainly at night from
Thursday to Saturday and live in cities
or conurbations. On weekends, they travel predominantly with public transportation and avoid
the rush hour. Night Owls seek excitement, want
to have a good time, and like to try out new
products. Their leisure activities are highly diversified, and the fun factor is the key priority.
9. Billposting by communication goal
The primary ambition of every communication
and media strategy is to efficiently and effectively attain the defined objectives. With Out of
Home advertising and its numerous options with
respect to geographical selectivity, format and
site choices, as well as creation and weighting in
the campaign mix, communication goals can be
achieved with an optimized price/performance
ratio:
Recognition
Sustainably boost your brand recognition ratings. Every day, 90% of all Swiss
consumers are on the go out of home
and become aware of the more than 150,000
advertising sites in our portfolio. This explains
the swift and enormous reach-building process
as well as the contact generation achieved with
our Out of Home solutions within a short period
of time.
Poster products
Clearance sales
Advertise at the POS/POI with posters
and generate the final stimulus prior to
the purchase decision. It’s proven: posters deliver the greatest leverage for increasing
sales and among all classic media generate the
greatest return on investment (ROI).
Image
With our high-impact premium
products, many of them exclusive, you
can secure a presence in an ideal, firstclass environment for systematic knowledgebuilding and positive image transfers. Whether
analog or digital, poster advertising offers a
nearly unlimited spectrum of deployment and
design options; it outperforms all other media
with respect to public acceptance and positive
perception.
Interaction
Add Shortcut, QR code or NFC, and
other interactive elements to transform
your poster campaign into a direct
information and sales channel on the Internet.
We are eager to support you with tools that
optimally embed interaction in your advertising
strategy and generate added value for you and
your customers.
57
Formats (analog)
World format
F4
Paper dimensions
89.5 x 128 cm
City format
F200
Paper dimensions
116.5 x 170 cm
F200L/LR
Paper dimensions
Visible surface
119 x 170 cm
116 x 166 cm
F200P
Tarpaulin
Visible surface
Startower
F400LT
125.5 x 179 cm
120 x 170 cm
Paper dimensions
Visible surface
123 x 340 cm
116 x 336 cm
Paper dimensions
268.5 x 128 cm
F12L/LR
Paper dimensions
Visible surface
268.5 x 128 cm
264 x 123.5 cm
F12P
Tarpaulin
Visible surface
Wide format
F12
Large format
F24
F24P
58
282 x 132 cm
278 x 130 cm
Paper dimensions
268.5 x 256 cm
Tarpaulin
Visible surface
288 x 271.2 cm
278 x 261.2 cm
FM
GRP
K
LP
M
ML
NA
OTS
P
R
L, LR,
LT
E
P
Poster products
CC
CPM
E
Abbreviations
Contact class
Cost per 1,000 OTS
Integrated network: requires
availability of a higher-order
product
Mix of formats
Gross Rating Points
(advertising pressure)
Combination of networks in
different target areas
Local brochure
Mix of standard and backlit
posters
Mix of backlit and Rollingstar
posters
Product category exclusion
Opportunities To See
(contact average)
Basis: 10’’-Spot, other prices/
products see page 146 et seq.
No discount
(5% agency commission)
Format suffixes
Backlit poster, Rollingstar:
Light source inside
(translucent printing: see page 166)
Illuminated poster:
Light source outside, frontal
Poster: Tarpaulin
59
01 Cities F200 Big28 > National
National product. Product covers the 28 most important Cities in Switzerland.
Street panels combined with approx. 10% rail station panels.
Format F200
Campaign duration
Posting
NA
7, 14, 21 days
Monday–Wednesday
Politics, alcohol, tobacco
Target area population
15+
2 174 403
Media data
Posting 7 days
Reach
Persons reached, 15+
OTS per person
Total aggregate contacts
GRP
Contact class 4
71%
1 499 500
15
23 463 100
1 065
Guaranteed performance
Reach, OTS and GRP disparities in cities
For details, see Profile 15
For network prices, see page 102 ff.
Conurbation
Schaffhausen
City
Frauenfeld
Basel
Baden-Wettingen
Winterthur
Aarau
St. Gallen
Uster
Zürich
Olten
Solothurn
La Chaux-de-Fonds
Biel-Bienne
Zug
Luzern
Bern
Neuchâtel
Chur
Fribourg
Thun
Yverdon-les-Bains
Lausanne
Vevey-Montreux
Genève
Sion
Locarno
Bellinzona
Lugano
60
National product. Product covers the 9 largest Cities in Switzerland.
7, 14, 21 days
Monday–Wednesday
15+
1 584 384
Media data
Posting 7 days
Reach
OTS per person
GRP
Contact class 4
74%
1 130 800
14
16 915 700
1 036
Poster products
Format F200
Campaign duration
Posting
NA
Conurbation
City
Basel
Winterthur
Zürich
St. Gallen
Biel-Bienne
Luzern
Bern
Lausanne
Genève
61
03 Rail Kiosk F200 CH > National
National product. Product covers 199 railway stations and 187 communities.
Distance from newsstand max.20 meters. Bookable only by language region.
Format F200
Campaign duration
Posting
NA
7, 14, 21 days
Monday–Wednesday
Alcohol, tobacco, churches and religions
Language region
Suisse romande
Deutschschweiz
Svizzera italiana
17
17
274 000
176
164
2 104 000
6
6
33 000
Number of railway stations
Number of communities
Total daily frequency
Daily frequencies available for SBB and BLS stations only
7-day showing, guaranteed performance
Schaffhausen
Kreuzlingen
Amriswil
Frauenfeld
Basel
Brugg
Baden
W'thur
Wil
Aarau
Zürich
Uster
Rapperswil
Solothurn
Zug
Grenchen
La Chaux-de-Fonds
Arbon
Rorschach
St. Gallen
Olten
Biel/Bienne
Romanshorn
Burgdorf
Luzern
Bern
Neuchâtel
Schwyz
Chur
Yverdonles-Bains
Davos
Fribourg
Thun
Interlaken
Lausanne
St. Moritz
Vevey
Montreux
Brig
Genève
Monthey
Sierre
Sion
Locarno
Martigny
Lugano
62
Chiasso
04 Citystar F200L Big9 > National
Street panels combined with approx. 10% rail station panels in central locations.
In modern backlit displays, mostly free-standing.
7, 14, 21 days
Monday–Wednesday
15+
1 584 384
Media data
Posting 7 days
Reach
OTS per person
GRP
Contact class 4
79%
1 209 500
17
21 538 100
1 343
Poster products
Format F200L
Campaign duration
Posting
NA
Conurbation
City
Basel
Winterthur
Zürich
St. Gallen
Biel-Bienne
Luzern
Bern
Lausanne
Genève
63
05 Rail Citystar F200L CH > National
National product. Product covers 55 railway stations (see table)
with a total daily frequency of 2 093,600 arriving and departing passengers.
Free-standing backlit posters in ticketing halls, main entrances,
platforms and shopping arcades.
Format F200L
Campaign duration
Posting
NA
7, 14, 21 days
Monday–Wednesday
Schaffhausen
Weinfelden
Basel SBB HB
Baden Bülach
Liestal
Aarau
Frauenfeld
Winterthur HB
Romanshorn
Effretikon
Flughafen
St. Gallen HB
Zürich HB
Uster
Stadelhofen
Küsnacht
Olten HB
Thalwil
Solothurn
Horgen
Zug
Biel/Bienne HB
Rapperswil
Luzern HB
Neuchâtel
Bern HB
Muri
Fribourg
Lausanne
Gümligen
Chur
Thun
Vevey
Montreux
Genève-Aé roport
Genève-Cornavin
Locarno
Bellinzona
Lugano
64
Genève Cornavin
Genève Aéroport
Lausanne
Dorigny M1
Vevey
Montreux
Neuchâtel
Fribourg
Luzern
Thun
Zug
St. Gallen
Pfäffikon SZ
Chur
Basel
Liestal
Olten HB
Solothurn
Biel/Bienne HB
Number of panels
4
2
4
1
1
1
4
3
4
2
3
4
1
2
5
1
2
2
3
Station
Number of panels
Bern
Muri
Aarau
Baden
Brugg
Schaffhausen
Wetzikon
Winterthur
Zürich
Zürich S-Bahn
Zürich Brunau
Zürich Enge
Zürich Hardbrücke
Zürich Stadelhofen
Zürich Stettbach
Zürich Tiefenbrunnen
Zürich Wiedikon
Affoltern am Albis
Bülach
8
1
2
2
1
2
1
6
9
11
1
1
1
2
1
1
1
1
1
Station
Dübendorf
Dietlikon
Effretikon
Horgen
Kloten
Kloten Flughafen
Meilen
Thalwil
Küsnacht
Uster
Regensdorf
Wallisellen
Romanshorn
Frauenfeld
Weinfelden
Bellinzona
Locarno
Total
Number of panels
1
1
1
1
1
3
1
1
1
2
1
2
1
1
1
2
2
125
Daily frequencies available for SBB stations only.
65
Poster products
Station
06 Rail Rollingstar F200LR CH > National
National product. Product covers 11 SBB stations as well as the M2 Lausanne
(see table) with a total daily frequency of 1,194,000 arriving and departing
passengers. Free-standing automatic scrolling units with backlit posters
in ticketing halls, main entrances, platforms and shopping arcades.
Max. 3 visuals per Rollingstar, synchronized scrolling.
Format F200LR
Campaign duration
Posting
NA
Station
7, 14, 21 days
Monday
Number of panels
Genève
Lausanne
M2 Lausanne
Luzern
St. Gallen
Basel
Bern
4
9
6
8
4
12
14
Station
Number of panels
Winterthur
Zürich HB
Zürich S-Bahnhof
Zürich Stadelhofen
4
16
15
2
Total
94
Conurbation
City
Basel
Winterthur
Zürich
Luzern
Bern
Lausanne
Genève
66
St. Gallen
07 Agglos F12 Big27 > National
National product. Product covers the 27 most important conurbations including core cities.
7, 14, 21 days
Monday–Wednesday
15+
3 834 378
Media data
Posting 7 days
Reach
OTS per person
GRP
Contact class 3
65%
2 430 600
10
26 507 100
650
Poster products
Format F12/F12L
Campaign duration
Posting
NA
Conurbation
Schaffhausen
City
Frauenfeld
Basel
Baden-Brugg
Aarau
Winterthur
St. Gallen
Zürich
Olten-Zofingen
Solothurn
Biel-Bienne
Zug
La Chaux-de-Fonds
Luzern
Neuchâtel
Bern
Chur
Yverdon
Fribourg
Thun
Lausanne
Vevey-Montreux
Genève
Sion
Locarno
Bellinzona
Lugano
67
08 Agglos F12 Big9 > National
National product. Product covers the 9 largest conurbations including core cities.
Format F12/F12L
Campaign duration
Posting
NA
7, 14, 21 days
Monday–Wednesday
15+
2 741 965
Media data
Posting 7 days
Reach
OTS per person
GRP
Contact class 3
65%
1 732 400
9
16 800 300
585
Reach, OTS and GRP disparities in cities.
Conurbation
City
Basel
Winterthur
Zürich
Biel-Bienne
Luzern
Bern
Lausanne
Genève
68
St. Gallen
National product. Product covers the 28 most important Cities in Switzerland.
7, 14, 21 days
Monday–Wednesday
15+
2 174 403
Media data
Posting 7 days
Reach
OTS per person
GRP
Contact class 3
66%
1 397 900
10
15 651 200
660
Poster products
Format F12/F12L
Campaign duration
Posting
NA
Reach, OTS and GRP disparities in cities.
Conurbation
Schaffhausen
City
Frauenfeld
Basel
Baden-Wettingen
Winterthur
Aarau
St. Gallen
Uster
Zürich
Olten
Solothurn
La Chaux-de-Fonds
Biel-Bienne
Zug
Luzern
Bern
Neuchâtel
Chur
Fribourg
Thun
Yverdon-les-Bains
Lausanne
Vevey-Montreux
Genève
Sion
Locarno
Bellinzona
Lugano
69
Format F12/F12L
Campaign duration
Posting
NA
7, 14, 21 days
Monday–Wednesday
15+
1 584 384
Media data
Posting 7 days
Reach
OTS per person
GRP
Contact class 3
67%
1 035 400
10
10 838 400
670
Conurbation
City
Basel
Winterthur
Zürich
Biel-Bienne
Luzern
Bern
Lausanne
Genève
70
St. Gallen
11 Road Commuter F12 CH > National/Regional
Product covers the 9 most important commuter regions in Switzerland.
From home to core city, along main access roads.
Outside traffic jam zones all panels facing/ angled to road traffic.
Format F12/F12L
Campaign duration
Posting
NA
7, 14, 21 days
Monday–Wednesday
Number
of panels
Reach
CC 3
Total aggregate
contacts
Road Commuter F12 CH
431
52%
14 312 700
Road
Road
Road
Road
Road
Road
Road
Road
Road
50
60
40
21
60
59
15
100
26
58%
78%
68%
47%
53%
51%
31%
39%
73%
2 294 300
2 593 400
1 219 600
586 600
2 085 600
1 488 700
198 900
2 880 500
965 400
Agglo F12
Commuter
Commuter
Commuter
Commuter
Commuter
Commuter
Commuter
Commuter
Commuter
F12 Genève
F12 Lausanne
F12 Luzern
F12 St. Gallen
F12 Basel
F12 Bern
F12 Winterthur
F12 Zürich
F12 Lugano
OTS
per person
GRP
Persons
reached
9
468
1 404 100
9
12
10
10
9
9
6
7
12
522
936
680
470
477
459
186
273
876
222
198
109
56
211
149
31
351
74
500
200
500
500
700
000
600
200
200
7-day showing, guaranteed performance.
Zürich
Basel
Winterthur
St. Gallen
Bern
Luzern
Lausanne
Genève
Lugano
71
Poster products
Media data
12 Rail Commuter F12 CH > National/Regional
National product. Product covers the railway stations of the
10 most important commuter regions in Switzerland.
Format F12/F12L
Campaign duration
Posting
NA
7, 14, 21 days
Monday–Wednesday
Media data
Number
of panels
Reach
CC 3
Total aggregate
contacts
OTS
per person
Rail Commuter F12 CH
425
27%
10 430 100
Rail
Rail
Rail
Rail
Rail
Rail
Rail
Rail
Rail
Rail
36
47
37
20
53
18
57
26
118
13
20%
26%
24%
24%
24%
24%
29%
27%
32%
18%
894
827
348
227
026
333
501
800
220
251
Commuter region
Commuter
Commuter
Commuter
Commuter
Commuter
Commuter
Commuter
Commuter
Commuter
Commuter
F12 Genève
F12 Lausanne
F12 Luzern
F12 St. Gallen
F12 Basel
F12 Biel/Bienne
F12 Bern
F12 Winterthur
F12 Zürich
F12 Lugano
1
1
1
3
300
300
000
800
100
400
100
300
300
900
GRP
Persons
reached
13
351
759 300
10
11
32
7
10
18
16
27
10
12
200
286
768
168
240
432
464
729
320
216
80
69
39
29
98
17
87
27
289
19
Zürich
Basel
Winterthur
St. Gallen
Biel
Bern
Luzern
Lausanne
Genève
Lugano
72
400
500
800
300
700
800
900
900
500
000
Poster products
13 Rail Intercity F12 CH > National
National product. Product covers 38 IC, EC, and express train stations
with a total daily frequency of 1,791,000 arriving and departing passengers.
At platform access zones and on the platforms, first-class coach stop zones.
Format F12
Campaign duration
Posting
NA
7, 14, 21 days
Monday–Wednesday
Daily frequencies available for SBB stations only.
Schaffhausen
Frauenfeld
Basel SBB
Delémont
Bülach
Aarau
Laufen
Olten
Winterthur
Kloten Flughafen
Lenzburg
Romanshorn
Weinfelden
Wil SG
Gossau
Zürich HB
St. Gallen
Moutier
Solothurn
Zug
Biel/Bienne
Luzern
Arth-Goldau
Neuchâtel
Sargans
Bern
Chur
Yverdon-les-Bains
Fribourg
Thun
Spiez
Interlaken Ost
Morges
Lausanne
Brig
Aéroport
Genève
Sion
Bellinzona
Lugano
74
Chiasso
Landquart
14 Rail Rollingstar F12LR CH > National
National product. Product covers 10 SBB stations (see table) with a total
daily frequency of 1,270,000 arriving and departing passengers.
Free-standing automatic scrolling units with backlit posters on platforms.
Max. 3 visuals per Rollingstar, synchronized scrolling.
Format F12LR
Campaign duration
Posting
NA
Number of panels
Genève Cornavin
Lausanne
Luzern
St. Gallen
Basel
Bern
Winterthur
Zürich
Stadelhofen
Oerlikon
Total
8
2
12
4
14
12
5
28
4
12
Poster products
Station
7, 14, 21 days
Monday
101
Conurbation
City
Basel
Winterthur
Zürich
St. Gallen
Luzern
Bern
Lausanne
Genève
75
15 City F200 > Local
Local product. Cities including Cities (where available).
Format F200
Campaign duration
Posting
NA
7, 14, 21 days
Monday–Wednesday
Conurbation
Schaffhausen
City
Frauenfeld
Basel
Baden-Wettingen
Winterthur
Aarau
St. Gallen
Uster
Zürich
Olten
Solothurn
La Chaux-de-Fonds
Biel-Bienne
Zug
Luzern
Bern
Neuchâtel
Chur
Fribourg
Thun
Yverdon-les-Bains
Lausanne
Vevey-Montreux
Genève
Sion
Locarno
Bellinzona
Lugano
76
Media data
Number
of panels
Reach
CC 4
Total aggregate
contacts
79
55
21
15
18
23
20
20
47
25
18
32
16
82
15
16
25
65
15
20
20
36
126
16
13
18
15
23
76%
84%
67%
75%
75%
69%
65%
56%
80%
57%
57%
77%
82%
71%
42%
50%
76%
73%
58%
60%
69%
63%
68%
–
51%
61%
52%
79%
3 226 500
2 035 500
476 100
316 300
513 500
601 400
525 300
250 400
1 602 900
453 500
298 400
811 900
333 000
2 367 700
117 400
172 500
667 700
1 844 100
237 800
361 600
499 600
639 800
3 644 700
–
129 400
221 000
178 200
843 400
Genève
Lausanne
Vevey-Montreux
Yverdon-les-Bains
La Chaux-de-Fonds
Neuchâtel
Fribourg
Sion
Luzern
Thun
Zug
St. Gallen
Chur
Basel
Olten
Solothurn
Biel/Bienne
Bern
Aarau
Baden-Wettingen
Schaffhausen
Winterthur
Zürich
Uster
Frauenfeld
Bellinzona
Locarno
Lugano
OTS
per person
15
16
16
20
22
21
18
15
15
17
14
14
14
13
13
13
17
13
14
15
18
12
12
–
13
15
13
18
GRP
1
1
1
1
1
1
1
1
1
1
1
1
1
140
344
072
500
650
449
170
840
200
969
798
078
148
923
546
650
292
949
812
900
242
756
816
–
663
915
676
422
Persons
reached
203
117
27
14
22
27
26
15
99
25
20
55
22
167
8
12
37
126
15
22
26
47
266
9
14
12
43
600
500
400
900
400
400
500
400
400
800
100
900
500
700
600
200
500
800
800
300
800
200
600
–
100
000
700
900
77
Poster products
City F200
16 Citystar F200L Big5 Prime > Local
Local product. Top Prime sites in the 5 largest Swiss cities.
Street and rail station panels in central locations.
In modern backlit displays, mostly free-standing.
Format F200L
Campaign duration
Posting
NA
7, 14, 21 days
Monday
Media data
Posting 7 days
Genève
Cities
Population 15+
Aggregate contacts
OTS per person
153 269
553 100
9
Lausanne
Basel
Bern
Zürich
106 858
1 531 700
18
145 980
566 000
8
114 268
960 000
25
320 324
2 920 800
14
Conurbation
City
Basel
Zürich
Bern
Lausanne
Genève
78
Addresses
Addresses
Addresses
Genève
Place des Charmilles 3
Place des Charmilles 7
Rue de Chantepoulet 11
Rue de la Servette 2
Rue de la Servette 2
Avenue Wendt 60
Basel
Aeschenplatz 1
Dorenbachviadukt
Dorenbachviadukt
Nauenstrasse 30
Nauenstrasse 41
St. Jakobs-Strasse 1
Steinentorstrasse 42
Thiersteinerallee 12
Zürich
Albisriederplatz 8
Bahnhofstrasse 62
Bahnhofstrasse 75
Bahnhofplatz 15
Bahnhofplatz 16a
Bellevueplatz 1
Bellevueplatz 7
Birmensdorferstrasse 74
Bürkliplatz 1
Bürkliplatz 4
Bürkliplatz 7
Central 1
Central 2
Goldbrunnenplatz 1
Hardstrasse 99
Heimplatz 1
Limmatplatz 1
Manessestrasse 205
Utoquai 6
Lausanne
Place Bel-Air 2
Rue Centrale 5
Place Chauderon 14
Pont Chauderon 8
Avenue Georgette 8
Place de l’Ours 1
Place de la Riponne 6
Place Saint-François 1
Place Saint-François 11
Place du Tunnel 5
Bern
Bahnhofplatz 10
Bahnhofplatz 10
Bahnhofplatz 10
Bahnhofplatz 10
Bahnhofplatz 10
Bahnhofplatz 10
Bahnhofplatz 10
Bahnhofplatz 10
Helvetiaplatz 3
Laupenstrasse 63
Poster products
Panel sites
79
17 Citystar F200L > Local
Local product. Conurbations, important Cities, and towns.
Street panels and approx. 10% rail station panels in central locations.
Integrated in modern illuminated displays, mostly freestanding.
Format F200L/F200LR
Campaign duration
Posting
NA
7, 14, 21 days
Monday–Wednesday
Politics* , alcohol, tobacco
Conurbation
Schaffhausen
City
Basel
Bülach
Baden
Winterthur
Aarau BruggWindisch
Wohlen
Olten
Solothurn
St. Gallen
Uster
Zürich
Zofingen
Rapperswil-Jona
Biel-Bienne
Zug
Luzern
Bern
Neuchâtel
Chur
Fribourg
Thun
Yverdon-les-Bains
Bulle
Morges
Lausanne
Vevey-Montreux
Brig-Visp
Genève
Sion
Locarno
Bellinzona
Lugano
80
Media data
Genève
Lausanne*
Morges
Vevey-Montreux
Yverdon-les-Bains
Neuchâtel
Bulle
Fribourg
Sion
Luzern
Thun
Agglo Brig-Visp
Zug
St. Gallen*
Chur
Basel
Olten
Solothurn
Biel/Bienne
Bern
Aarau
Baden-Wettingen
Brugg-Windisch
Schaffhausen
Winterthur
Zürich*
Uster
Bellinzona
Locarno
Lugano
1
Number
of panels
Reach
CC 4
Total aggregate
contacsts
69
50
10
20
16
19
6
22
20
44
23
17
20
28
16
80
16
15
19
51
13
15
9
16
35
120
11
15
15
19
80%
83%
–
69%
63%
74%
32%
76%
60%
85%
71%
56%
69%
75%
86%
83%
47%
52%
79%
67%
59%
66%
–
69%
73%
77%
–
68%
68%
88%
3 814 800
2 486 400
–
526 000
230 200
673 900
42 200
788 400
253 000
2 195 600
629 400
234 300
436 300
932 400
480 600
3 256 500
124 100
177 400
856 100
1 517 200
244 200
419 900
–
596 500
924 700
5 091 000
–
274 900
292 800
982 000
OTS
per person
17
20
–
18
17
22
10
25
15
20
19
15
17
16
19
15
12
13
20
12
14
16
–
21
16
16
–
17
17
19
GRP
Persons
reached
1 360
1 660
–
1 242
1 071
1 628
320
1 900
900
1 700
1 349
840
1 173
1 200
1 653
1 245
564
676
1 580
804
826
1 056
–
1 449
1 168
1 232
–
1 156
1 156
1 672
214 800
116 100
–
28 300
12 700
29 300
3 800
30 600
16 400
105 800
32 000
14 400
24 000
54 500
23 600
197 200
9 500
12 700
39 400
117 100
16 000
24 700
–
26 900
54 200
303 800
–
15 600
16 300
49 000
Waiting
zone 1
7
50
–
–
–
–
–
–
–
30
–
–
–
65
–
6
–
–
50
40
–
–
–
–
85
65
–
–
–
40
Percentage of panels in Big10 City waiting zones (shelters)
81
Poster products
Citystar F200L
18 Agglo F12 > Local
Local product. Conurbations including core cities.
Format F12/F12L
Campaign duration
Posting
NA
7, 14, 21 days
Monday–Wednesday
Conurbation
Schaffhausen
City
Frauenfeld
Basel
Baden-Brugg
Aarau
Winterthur
St. Gallen
Zürich
Olten-Zofingen
Solothurn
Biel-Bienne
Zug
La Chaux-de-Fonds
Luzern
Neuchâtel
Bern
Chur
Yverdon
Fribourg
Thun
Lausanne
Vevey-Montreux
Genève
Sion
Locarno
Bellinzona
Lugano
82
Media data
Number
of panels
Reach
CC 3
Total aggregate
contacts
80
53
23
13
20
25
22
17
37
23
23
33
20
82
22
18
25
58
18
21
20
39
155
14
17
16
30
68%
69%
66%
68%
63%
72%
68%
61%
72%
67%
61%
69%
73%
70%
60%
52%
71%
63%
61%
64%
70%
61%
57%
64%
59%
62%
81%
2 820 500
1 716 600
636 000
239 900
324 500
826 700
809 700
341 000
1 223 500
811 700
634 500
907 100
372 300
2 766 700
651 000
354 300
560 500
1 729 700
534 100
773 600
562 000
648 300
4 266 800
217 300
284 800
385 700
925 800
Genève
Lausanne
Vevey-Montreux
Yverdon-les-Bains
La Chaux-de-Fonds
Neuchâtel
Fribourg
Sion
Luzern
Thun
Zug
St. Gallen
Chur
Basel
Olten-Zofingen
Solothurn
Biel/Bienne
Bern
Aarau
Baden-Brugg
Schaffhausen
Winterthur
Zürich
Frauenfeld
Bellinzona
Locarno
Lugano
OTS
per person
10
9
14
14
13
17
15
12
10
15
13
10
9
9
12
11
10
9
12
13
15
9
7
15
12
12
11
GRP
1
1
1
1
680
621
924
952
819
224
020
732
720
005
793
690
657
630
720
572
710
567
732
832
050
567
399
960
708
744
891
Persons
reached
257
176
43
16
24
44
51
25
115
49
47
81
38
275
49
31
50
183
40
55
36
61
511
13
21
28
81
800
400
600
100
000
800
200
500
000
300
200
600
900
700
500
000
900
900
000
400
000
100
300
900
900
800
300
83
Poster products
Agglo F12
19 City F12 > Local
Local product. Cities including Cities (where available).
Format F12/F12L
Campaign duration
Posting
NA
7, 14, 21 days
Monday–Wednesday
Conurbation
Schaffhausen
City
Frauenfeld
Basel
Baden-Wettingen
Winterthur
Aarau
St. Gallen
Uster
Zürich
Olten
Solothurn
La Chaux-de-Fonds
Biel-Bienne
Zug
Luzern
Bern
Neuchâtel
Chur
Fribourg
Thun
Yverdon-les-Bains
Lausanne
Vevey-Montreux
Genève
Sion
Locarno
Bellinzona
Lugano
84
Media data
Number
of panels
Reach
CC 3
Total aggregate
contacts
60
36
18
12
16
17
18
14
31
19
17
27
14
59
16
13
17
40
11
16
16
33
102
–
13
13
15
17
69%
72%
59%
63%
58%
65%
62%
65%
72%
58%
65%
79%
81%
67%
48%
48%
59%
67%
55%
57%
68%
62%
61%
–
61%
60%
62%
79%
2 056 600
1 065 700
315 700
173 200
221 000
409 000
339 700
253 100
967 600
355 800
321 200
694 300
261 800
1 393 500
111 400
137 600
258 400
1 156 500
181 700
267 300
395 300
528 800
2 595 000
–
144 900
178 500
203 000
507 200
Genève
Lausanne
Vevey-Montreux
Yverdon-les-Bains
La Chaux-de-Fonds
Neuchâtel
Fribourg
Sion
Luzern
Thun
Zug
St. Gallen
Chur
Basel
Olten
Solothurn
Biel/Bienne
Bern
Aarau
Baden-Wettingen
Schaffhausen
Winterthur
Zürich
Uster
Frauenfeld
Bellinzona
Locarno
Lugano
OTS
per person
10
9
12
13
12
15
13
13
10
13
13
11
11
8
11
11
8
9
11
12
14
11
10
–
12
12
13
11
GRP
690
648
708
819
696
975
806
845
720
754
845
869
891
536
528
528
472
603
605
684
952
682
610
–
732
720
806
869
Persons
reached
185
102
24
12
17
25
25
17
89
26
22
57
22
158
9
11
29
116
15
21
26
46
239
10
13
15
44
100
100
400
700
400
800
200
800
000
100
700
400
200
200
700
900
300
500
000
300
300
300
700
–
900
700
100
100
85
Poster products
City F12
20 ShoppingCenter Top10 > Local
Local product. Exposure in the 10 most attractive shopping centers
with attractive poster panels inside the properties,
along access roads, at public transport stops, and in
pedestrian zones. Individually bookable.
Format F12/F12L/F200/F200L
Campaign duration
7, 14, 21 days
Posting
Street, railway station: Monday–Wednesday
Shopping center: Tuesday–Thursday
NA
Tenant competitive sectors, politics, alcohol, tobacco
Media data
Town
Shopping center
Number of
panels
Genève/Les-Avanchets
Luzern/Emmenbrücke
Pfäffikon SZ
Basel
Egerkingen
Bern
Bern/Schönbühl
Zürich
Zürich/Spreitenbach
Zürich/Wallisellen
CC Balexert
Emmen Center
Seedamm-Center
Stücki Shopping
EKZ Gäupark
EKZ Westside
EKZ Shoppyland
EKZ Sihlcity
EKZ Shoppi Tivoli
EKZ Glatt
22
18
11
11
10
14
15
18
19
25
1
Format
F12/F12L/F200/F200L
F12/F200/F200L
F12/F200/F200L
F12/F200
F12/F200/F200L
F12/F12L/F200/F200L
F12/F200/F200L
F12/F200/F200L
F12/F12L/F200
F12/F200/F200L
Source: GfK Switzerland AG, Hergiswil
Conurbation
Shopping center
Stücki Shopping
Basel
Egerkingen
EKZ Gäupark
EKZ Glatt
Zürich/Wallisellen
Shoppi Tivoli
Sihlcity
Zürich
Seedamm-Center
Pfäffikon SZ
EKZ Shoppyland
Bern/Schönbühl
EKZ Westside
Bern
CC Balexert
86
Emmen Center
Luzern/Emmenbrücke
Sales area
in 1000 m2
51
30
20
32
40
26
49
42
78
43
Annual sales
2014
in CHF m 1
443
239
236
134
211
212
329
360
417
619
87
Poster products
21 Premium Branding > Local
– Lausanne, place de la Gare: Full station square occupancy with premium street panels. In modern
backlit displays, mostly freestanding.
– Luzern, bay area: Full occupancy of the bay area from Pilatusstrasse to Alpenstrasse with premium
street panels. In modern backlit displays, mostly freestanding.
– Basel, Centralbahnplatz: Full occupancy of Centralbahnplatz with premium street panels.
– Bern, Bahnhofplatz: Full station square occupancy with premium street panels.
– Zürich, Bahnhofplatz: Occupancy of all outdoor panels at the station square tram shelter.
In modern backlit displays, wall-mounted.
– Zürich, main station: Occupancy of all terminus platform panels. In modern backlit displays,
all freestanding.
– Zürich, Waiting Zone: Occupancy of all interior panels of selected tram shelters at attractive
boarding and transfer locations.
Format F12L/F200/F200L
Campaign duration
7, 14, 21 days
Posting
Monday
NA
Conurbation
City
Basel
Zürich
Luzern
Bern
Lausanne
88
Media data
Town
Adress /Object
Number
of panels Format
Lausanne
Luzern
Basel
Bern
Zürich
Zürich
Zürich
Zürich
Place de la Gare 1
Bay area 1
Centralbahnplatz 1
Bahnhofplatz 1
Bahnhofplatz 2
Hauptbahnhof 1
Diverse 2
S-Bahnhof
28
19
10
37
32
14
50
8
1
2
F200L
F200L
F200
F200
F12L
F12L
F200L
F24
Population 15+
106
65
145
114
320
320
320
320
858
648
980
268
324
324
324
324
Total aggregate
contacts
OTS
per person
2 741 600
2 920 200
595 000
2 859 400
1 325 800
1 784 800
3 559 400
512 900
56
53
16
35
14
18
18
6
Networks bookable up to 8 weeks after booking launch
Network resolution x–12
Not eligible for discounts (GCD, AVD annual volume discount)
Poster products
89
22 DoubleWide F24 > Local
Local product. In the 3 largest German-speaking Swiss cities.
Twin sites along heavily frequented streets and at central locations.
Format F24
Campaign duration
Posting
NA
7, 14, 21 days
Tuesday–Thursday
Media data
Cities
Population 15+
OTS per person
Posting 7 days
Basel
Bern
145 980
114 268
553 300
666 100
9
11
Zürich
320 324
551 000
5
Conurbation
City
Basel
Zürich
Bern
90
Adresses
Adresses
Adresses
Adresses
Bern
Bollwerk 16
Grosse Schanze 3
Grosse Schanze 2
Murtenstrasse 96
Neue Murtenstrasse 1
Neubrückstrasse 2
Schermenweg 21
Schermenweg 26
Weissensteinstrasse 1a
Basel
Gellerstrasse 228
Grenzacherstrasse 231
Grenzacherstrasse 351
Hammerstrasse 34
Hochbergerstrasse 8
Schwarzwaldallee 303
St. Jakob-Strasse 220
St. Johanns-Vorstadt 67
Zürcherstrasse 177
Zürich
Bahnhofplatz 15
Dörflistrasse 76
Hardstrasse 9
Hardturmstrasse 323
Pfingstweidstrasse 1
Stadelhoferstrasse 10
Tunnelstrasse 3
Weinbergstrasse 4
Poster products
91
23 NEW City ePanel Winterthur > Local
Local product. In heavily frequented bus shelters as well as in railway station
access areas on modern Full-HD screens.
Format City ePanel
Campaign duration
Advertising medium
Format
Broadcast period
Broadcast per ePanel
Loop
Spot duration
Animation
NA
At least 1 day
Full-HD LCD-Screen 72“
9:16
05:30 to 00:30
1,140 / day, 7,980 / week
60 seconds
15 seconds fixed
Slight animation or still image
Politics, alcohol, tobacco, consumer credit
Conurbation
City
Winterthur
92
Media data
Adresses
Zürcherstrasse 46, stop Loki outbound
Seenerstrasse 148, stop Ohrbühl inbound
Seenerstrasse 135, stop Ohrbühl outbound
Stadthausstrasse 1, stop Stadthaus inbound
Lindstrasse 2, stop Stadthaus outbound
Technikumstrasse 9a, stop Technikum outbound
Lindstrasse 33, stop Spital outbound
Schaffhauserstrasse 121, stop Friedhof inbound
Bahnhofplatz 6
Bahnhofplatz 12
Total
Number of ePanels
1
1
1
1
1
1
1
1
1
1
10
Poster products
93
24 NEW Rail eBoard > Local
Local product. Product covers 19 train stations with a total daily frequency
of 1,523,000 arriving and departing passengers.
Format Rail eBoard
Campaign duration
Format
Broadcast period
Broadcast per eBoard
Loop
Spot duration
NA
FullScreen*
At least 1 day
16:9 (1280x720 pixel)
05:00 to 01:00
400 / day, 2,800 / week
180 seconds
10–135 seconds
Alcohol, tobacco
SplitScreen
At least 1 week
– (502x720 pixel)
05:00 to 01:00
1,400 / week
360 seconds
10 seconds
Alcohol, tobacco
FullScreen Night**
At least 1 day
16:9 (1280x720 pixel)
01:00 to 05:00
240 / day
60 seconds
10–60 seconds
Alcohol, tobacco
Conurbation
City
Basel
Winterthur
Aarau
Zürich
St. Gallen
Olten
Biel-Bienne
Zug
Luzern
Neuchâtel
Bern
Chur
Fribourg
Lausanne
Brig-Visp
Genève
94
Media data
Number of Big Boards
Genève Cornavin
Genève Aéroport
Lausanne
Neuchâtel
Fribourg
Luzern
Brig
Zug
St. Gallen
Chur
Basel SBB
3
1
1
1
1
2
1
1
2
Number of Boards
1
2
2
2
* Offer
1 day / 1 week Primetime Morning Shopping
05:00–09:00
09:00–16:00
05:00–01:00
Station
Number of Big Boards
Olten
Biel/Bienne
Bern
Aarau
Winterthur**
Zürich HB/ShopVille**
Zürich Stadelhofen**
Zürich Enge**
1
1
2
1
1
4
Total
Primetime Evening
16:00–20:00
23
Number of Boards
4
6
4
1
22
Evening
Night
20:00–01:00 01:00–05:00
** Available only Friday/Saturday and Saturday/Sunday as well as special holidays
95
Poster products
Station
25 NEW Rail Beamer > Local
Local product. Product covers 4 train stations with a total daily frequency
of 665,000 arriving and departing passengers.
Format Rail Beamer
Campaign duration
Advertising medium
Format
Broadcast period
Broadcast per Beamer**
Loop
Spot duration
NA
FullScreen
At least 1 day
Beamer 12m2
16:9 (1280x720 pixel)
05:00 to 01:00
300 / day, 2,100 / week
120 seconds
10–76 seconds
Alcohol, tobacco
SplitScreen
At least 1 week
–
– (502x720 pixel)
05:00 to 01:00
1,050 / week
240 seconds
9 seconds
Alcohol, tobacco
Media data
Station
Number of Beamers
Bern
Zürich HB Museumstrasse*
Zürich HB Löwenstrasse*
Zürich Flughafen, Kloten
2
4
4
2
* Available only Friday/Saturday and
Saturday/Sunday as well as special holidays
** Guaranteed broadcasts
Conurbation
City
Flughafen Bahnhof
Zürich HB
Bern
96
FullScreen Night*
At least 1 day
Beamer 12m2
16:9 (1280x720 pixel)
01:00 to 05:00
120 / day
60 seconds
10–60 seconds
Alcohol, tobacco
26 NEW Rail ePanel > Local
Local product. Product covers 8 railway stations (see table)
with a total daily frequency of 1,049,000 arriving and departing
passengers on modern Full-HD screens.
Format Rail ePanel
Campaign duration
Advertising medium
Format
Broadcast period
Loop
Spot duration
NA
At least 1 day
Full-HD LCD screen 82“
9:16
05:00 to 01:00
1,200 / day, 8,400 / week
60 seconds
10–60 seconds
Alcohol, tobacco
Station
Number of ePanels
Genève Cornavin
Lausanne
Lausanne Métro M2
Luzern
Basel SBB
Bern
6
5
6
6
7
6
Station
Number of ePanels
Zürich HB
Zürich Stadelhofen
30
2
Total
68
Conurbation
City
Basel
Zürich
Luzern
Bern
Lausanne
Genève
97
Poster products
Media data
27 NEW Shopping ePanel > Local
Local product. Product covers 16 shopping centers with a
total sales area of 309,000 m2.
Format Shopping ePanel
Campaign duration
Advertising medium
Format
Broadcast period
Allocation
Loop
Spot duration1
Spot duration2
Spot duration3
NA
At least 1 day*
9:16
During shop hours
Synchronous broadcast on all screens of shopping center
60 seconds
10–30 seconds
10–50 seconds
10–40 seconds
Politics, alcohol, tobacco, tenant competitive sectors,
churches and religions
Conurbation
City
Wynecenter Buchs
Shopping Arena St. Gallen
Rheinpark St. Margrethen
Gäupark Egerkingen
Ladedorf Langendorf
Sälipark Olten
Centre Brügg
Centre Manor Marin
Lyssbachpark Lyss
Pilatusmarkt Kriens
Shoppyland Schönbühl
City West Chur
Belair Centre Yverdon
Panorama-Center Thun
Quartz Centre Martigny
98
Oberland Thun Süd
Media data
Shopping Center
Other shopping centers
Number of ePanels
Sales area
in 1 000 m2
Zentrum Oberland, Thun Süd 1
Panorama-Center, Thun Süd 1
Sälipark, Olten 1
Gäupark, Egerkingen 1
Ladedorf, Langendorf 1
Centre Brügg, Brügg b. Biel 1
Lyssbachpark, Lyss 1
Shoppyland, Schönbühl 1
Wynecenter, Buchs 1
4
6
4
12
9
8
4
10
9
15
15
8
40
11
18
9
49
16
Total
66
181
Shopping Center
Number of ePanels
Sales area
in 1 000 m2
Belair Centre, Yverdon-les-Bains 2
Centre Manor, Marin 2
Quartz Center, Martigny 2
Pilatusmarkt, Kriens 1
Shopping Arena, St. Gallen 2
Rheinpark, St. Margrethen 3
City West, Chur 2
4
4
4
8
10
7
4
5
11
15
22
37
20
18
Total
41
128
Poster products
Migros Aare
* Saturday bookings combineable only with
another weekday
99
28 NEW Mountain ePanel > Local
Local product. In resort lifts, at top locations in waiting areas and
passage zones, in gondolas, restaurants, and hotels, depending
on destination on modern Full-HD screens.
Format Mountain ePanel
Campaign duration
Advertising medium
Format
Broadcast time
Loop
Spot duration
NA
At least 1 week
9:16
Seasonal
Approx. 3,660 / week
60 seconds
10–50 seconds
Competitors, tourism and resort lifts, automobiles
Media data
Region
Number of ePanels
St. Moritz
Corvatsch
Piz Nair
6
2
Region
Number of ePanels
Arosa/Lenzerheide
Arosa
Lenzerheide
3
3
* Automobiles excluded only in St. Moritz
Arosa/Lenzerheide
St. Moritz
100
29 NEW Mountain Screen > Local
Local product. In resort lifts, at top locations in base station entrance areas,
in gondolas, restaurants, and hotels, depending on destination.
Format Mountain Screen
Campaign duration Zermatt
1 year (from week 45)
Campaign duration Lenzerheide 1 month
Campaign duration Savognin
Season (summer weeks 19–44, winter weeks 45–18)
NA
Tourism, rail, public transport
Media data
Number of screens
Zermatt
Lodging
Mountain restaurants
4
13
Total
17
Region
Number of screens
Lenzerheide
Gondola lift
Mountain restaurants
Rothorn base station
Videowall Rothorn
base station
Total
35
9
7
Region
Number of screens
Savognin
Tigignas base station
1
Total
1
1
52
Vaz/Obervaz-Lenzerheide
Savognin
Zermatt
101
Poster products
Region
WEMF
Product
CH
Economic area Switzerland
Cities F200 Big28
Cities F200 Big9
Rail Kiosk F200 CH
Citystar F200L Big5 Prime
Citystar F200L Big9
Rail Citystar F200L CH
Agglos F12 Big27
Agglos F12 Big9
Cities F12 Big28
Cities F12 Big9
Road Commuter F12 Big9
Rail Commuter F12 Big10
Rail Intercity F12 CH
ShoppingCenter Top10
Rail eBoard CH
Rail eBoard Big9 Cities
Rail eBoard Big5 Cities
Rail ePanel CH
Shopping ePanel Migros Aare
1
2–4
5
Profile Format
1
2
3
16
4
5
6
7
8
9
10
11
12
13
14
20
24
24
24
26
27
F200
F200
F200
F200L
F200L
F200L
F200LR
F12
F12
F12
F12
F12
F12
F12
F12LR
diverse
eBoard
eBoard
eBoard
ePanel
ePanel
Note
Number
of panels
K
894
547
M, K 234
K
53
ML
496
125
94
M, K
924
M
562
M, K 690
M
405
M
431
M
425
M
132
101
FM, K 163
P
45
P
34
P
24
P
68
P
66
Price in CHF, gross, in CHF
7 days
14 days
272
187
53
62
255
52
47
269
178
220
146
133
132
50
49
50
102
82
56
77
22
100
300
750
089
650
550
121
700
350
800
800
050
050
750
358
361
490
736
830
115
407
439
304
81
113
421
83
76
442
293
367
244
221
221
84
79
82
204
165
113
154
44
600
600
450
028
050
900
121
450
650
000
950
850
150
950
826
152
980
472
660
230
814
607
421
109
163
586
115
105
615
408
513
343
310
310
119
110
113
307
248
170
231
67
CPM
in CHF
7 days
100
900
150
967
450
250
190
200
950
200
100
650
250
150
114
921
470
208
490
345
221
11.60
11.10
–
–
11.90
–
–
10.20
10.60
14.10
13.50
9.30
12.70
–
–
–
–
–
–
–
–
Région linguistique Suisse romande
Rail Kiosk F200 SR
3
F200
M
23
5 400
8 300
11 200
–
Sprachregion Deutsche Schweiz
Rail Kiosk F200 DS
3
F200
M
205
47 000
71 000
95 000
–
6
1 350
2 150
2 950
–
Regione linguistica Svizzera italiana
Rail Kiosk F200 SI
3
F200
Discounts see page 152–153
102
21 days
Product
11
Genève
A6621 Genève
City F200 Genève
Citystar F200L Genève Prime
Citystar F200L Genève
Rail Rollingstar F200LR Genève
Road Commuter F12 Genève
Rail Commuter F12 Genève
Agglo F12 Genève
City F12 Genève
Rail Rollingstar F12LR Genève
DoubleTall F4 Genève
Cityserie F4 Genève
Rail eBoard Genève
Rail ePanel Genève
ShoppingCenter
Balexert – Vernier
Rail eBoard Genève Airport
12
Profile Format
15
16
17
6
11
12
18
19
14
Note
Number
Price in CHF, gross
of panels 7 days
14 days
E
E
M, E
M
M
X
LP
LP
P
P
79
6
69
4
50
36
80
60
8
88
25
3
6
000
649
500
028
200
150
600
150
496
684
888
137
190
48
13
64
3
29
19
45
39
5
25
7
16
14
050
919
600
212
300
800
950
000
360
608
275
274
380
67
20
90
4
41
27
64
54
7
CPM
in CHF
7 days
24
26
F200
F200L
F200L
F200LR
F12
F12
F12
F12
F12LR
F4
F4
eBoard
ePanel
20
24
F12
eBoard
FM
P
22
1
6 820
2 134
10 714
4 268
14 585
6 402
–
–
15
16
F200
F200L
LP
55
10
19 800
11 583
32 700
21 087
45 600
30 591
9.70
7.60
21
17
6
11
12
18
19
14
F200L
F200L
F200LR
F12
F12
F12
F12
F12LR
F4
F4
F4
LP, R
28
50
15
60
47
53
36
2
98
21
22
29
27
6
21
14
17
13
160
150
415
400
550
500
950
910
6 664
1 428
1 496
51
45
9
36
29
29
23
1
11
2
2
926
350
945
400
650
000
600
449
221
405
519
74
63
13
51
44
40
33
1
24
26
26
17
F4
eBoard
ePanel
ePanel
F200L
LP
P
P
P
15
17
18
19
F200
F200L
F12
F12
LP
29
7
38
2
17
12
27
23
3
13
3
8
7
21 days
100
189
700
412
400
450
300
850
216
–
–
24 411
21 570
9.00
13.80
10.10
–
7.50
13.60
9.80
11.30
–
–
–
–
–
Vaud
A5586 Lausanne
City F200 Lausanne
Citystar F200L Lausanne Prime
Premium Branding F200L
Place de la Gare Lausanne
Citystar F200L Lausanne
Rail Rollingstar F200LR Lausanne
Road Commuter F12 Lausanne
Rail Commuter F12 Lausanne
Agglo F12 Lausanne
City F12 Lausanne
Rail Rollingstar F12LR Lausanne
DoubleTall F4 Lausanne
Cityserie F4 Lausanne 1
Cityserie F4 Lausanne 2
Cityserie F4
Place de la Gare Lausanne
Rail eBoard Lausanne
Rail ePanel Lausanne HB
Rail ePanel Lausanne M2
Citystar F200L Morges
A5890 Vevey-Montreux
City F200 Vevey-Montreux
Citystar F200L Vevey-Montreux
Agglo F12 Vevey-Montreux
City F12 Vevey-Montreux
E
E
M, E
M
M
X
LP
E, LP
E, LP
722
550
480
400
750
500
250
983
–
–
–
10.60
10.90
–
8.30
17.60
10.20
13.10
–
–
–
–
–
–
–
–
–
8
2
5
6
10
8
5
5
3
653
137
123
123
350
1
16
10
10
5
099
274
246
246
350
24
15
15
7
–
411
369
369
350
21
20
23
18
5
7
5
4
350
000
850
550
8
11
9
7
650
150
600
400
11
15
13
10
950 11.20
300 13.30
350 9.20
250 14.40
103
Poster products
WEMF
WEMF
Product
Profile Format
Community F4 Vevey
Community F4 Montreux
A5938 Yverdon
City F200 Yverdon-les-Bains
Citystar F200L Yverdon-les-Bains
Agglo F12 Yverdon
City F12 Yverdon-les-Bains
Community F4 Yverdon-les-Bains
Shopping ePanel
Belair Centre Yverdon-les-Bains
13
A6458 Neuchâtel
City F200 Neuchâtel
Citystar F200L Neuchâtel
Agglo F12 Neuchâtel
City F12 Neuchâtel
Community F4 Neuchâtel
Rail eBoard Neuchâtel
Shopping ePanel
Centre Manor Marin
A2196 Fribourg/Freiburg
City F200 Fribourg
Citystar F200L Fribourg
Agglo F12 Fribourg
City F12 Fribourg
Community F4 Fribourg
Rail eBoard Fribourg
17
16
15
17
18
19
F200
F200L
F12
F12
F4
15
16
13
12
13
27
ePanel
15
18
19
P
3
3
2
2
816
768
1 207
1 136
400
850
900
550
624
5
5
4
4
250
500
650
000
923
CPM
in CHF
7 days
–
–
–
–
100
150
400
450
–
10.70
16.70
12.10
14.70
–
–
7
7
6
5
4
1 076
2 152
3 228
F200
F12
F12
18
20
16
4 200
4 400
3 450
6 550
6 850
5 400
8 900 8.20
9 300 13.60
7 350 15.60
F4
30
1 440
2 130
24
F200
F200L
F12
F12
F4
eBoard
P
23
19
25
17
30
1
5
6
6
4
1
2
27
ePanel
P
4
1 388
2 776
4 164
17
F200L
6
1 400
2 000
2 600 33.20
15
17
18
19
24
F200
F200L
F12
F12
F4
eBoard
20
22
22
18
30
1
5
9
6
5
1
2
15
17
F200
F200L
20
20
3 950
5 150
15
17
18
19
900
900
700
700
440
134
9
11
11
7
2
4
500
150
000
850
130
268
–
–
13
15
15
11
100 9.80
400 10.20
300 8.10
000 11.50
–
–
6 402
–
–
P
750
050
200
200
440
134
9
15
10
8
2
4
500
000
350
750
130
268
13
20
14
12
250 10.90
950 11.50
500 7.70
300 15.30
–
–
6 402
–
Bas-Valais
A6266 Sion
City F200 Sion
Citystar F200L Sion
104
F4
F4
21 days
Fribourg
A2125 Bulle
Citystar F200L Bulle
16
Number
Price in CHF, gross
of panels 7 days
14 days
Neuchâtel
A6421 La Chaux-de-Fonds-Le Locle
City F200 La Chaux-de-Fonds
Agglo F12 La Chaux-de-Fonds
City F12 La Chaux-de-Fonds
Community F4
La Chaux-de-Fonds
15
Note
5 950
7 500
7 950 15.80
9 850 20.40
Product
Profile Format
Agglo F12 Sion
City F12 Sion
Community F4 Sion
18
19
F12
F12
F4
27
ePanel
S6136 Martigny
Quartz Centre Martigny
21
21 days
CPM
in CHF
7 days
17
14
31
3 900
3 450
1 488
6 150
5 600
2 201
8 400 11.40
7 750 13.60
–
–
4
1 388
2 776
4 164
–
47
15 400
24 900
34 400
9.60
23
20
3
12
13
12
10
5
2
8
6
42
33
5
20
21
20
18
9
4
16
12
61
46
6
28
30
28
25
12
15
F200
21
17
6
11
12
18
19
14
LP, R
24
26
F200L
F200L
F200LR
F12
F12
F12
F12
F12LR
F4
eBoard
ePanel
LP
P
P
19
44
8
40
37
37
31
12
15
2
6
20
F12
FM
18
5 331
8 751
12 176
–
27
ePanel
P
8
2 774
5 548
8 322
–
6
408
687
–
–
E
E
M, E
M
M
216
550
284
500
100
400
900
812
333
137
146
121
700
028
700
900
650
200
398
365
274
292
026 8.00
850 9.40
776
–
900 10.20
700 9.70
900 10.10
500 11.30
960
–
–
–
24 411
–
18 438
–
Berner Oberland
A0581 Interlaken
Cityserie F4 Interlaken
A0942 Thun
City F200 Thun
Citystar F200L Thun
Agglo F12 Thun
City F12 Thun
Community F4 Thun
Shopping ePanel
EKZ Oberland Thun
Shopping ePanel
Panorama-Center Thun
23
P
Number
Price in CHF, gross
of panels 7 days
14 days
Luzern, Obwalden, Nidwalden
A1061 Luzern
City F200 Luzern
Seebecken Luzern
Citystar F200L Luzern
Rail Rollingstar F200LR Luzern
Road Commuter F12 Luzern
Rail Commuter F12 Luzern
Agglo F12 Luzern
City F12 Luzern
Rail Rollingstar F12LR Luzern
Cityserie F4 Luzern
Rail eBoard Luzern
Rail ePanel Luzern
ShoppingCenter
Emmen Center – Emmen
Shopping ePanel
Pilatusmarkt Kriens
22
Note
F4
15
17
18
19
F200
F200L
F12
F12
F4
25
23
23
19
30
5
8
6
4
1
750
300
100
900
440
8
13
10
8
2
950
400
050
000
130
12
18
14
11
150 12.70
500 13.20
000 7.50
100 13.80
–
–
27
ePanel
P
4
1 867
3 734
5 601
–
27
ePanel
P
6
2 081
4 162
6 243
–
17
24
F200L
eBoard
P
17
1
4 000
2 134
5 650
4 268
7 300 17.10
6 402
–
105
Oberwallis
A6002 Brig-Visp
Citystar F200L Agglo Brig-Visp
Rail eBoard Brig
Poster products
WEMF
WEMF
24
Profile Format
Note
Zermatt
Mountain Screen Zermatt
29
Screen
LP
17
15
17
18
19
F200
F200L
F12
F12
F4
F4
eBoard
P
18
20
23
17
10
26
2
A3231 Heerbrugg-Altstätten
Shopping ePanel
EKZ Rheinpark St. Margrethen
28
Glarus
ShoppingCenter
Seedamm-Center – Pfäffikon SZ
–
–
–
24
4
7
6
5
1
1
4
800
100
050
150
000
248
816
7
11
10
8
1
1
9
800
400
000
800
765
846
632
10
15
13
12
800 16.10
700 16.30
950 9.50
450 16.00
–
–
–
–
14 448
–
15
17
F200
F200L
32
28
6
11
12
18
19
14
E
E
E
M
M
24
F200LR
F12
F12
F12
F12
F12LR
F4
eBoard
27
10 450
12 800
436
700
050
850
700
592
400
816
16 650
20 500
22 850 12.90
28 200 13.70
2
9
8
16
16
2
2
9
2
12
10
22
22
3
LP
P
4
21
20
33
27
4
14
2
1
5
5
9
9
1
1
4
100
300
000
050
200
440
471
632
768
–
900 9.70
950 22.20
250 10.90
700 14.00
280
–
–
–
14 448
–
ePanel
P
10
4 618
9 236
13 854
–
27
ePanel
P
7
2 427
4 854
7 281
–
20
F12
FM
11
3 252
5 375
7 496
–
15
17
18
19
F200
F200L
F12
F12
F4
eBoard
ePanel
P
P
16
16
20
14
30
3
4
4
5
4
3
1
2
1
6
8
7
5
2
4
2
Bündner Unterland
A3901 Chur
City F200 Chur
Citystar F200L Chur
Agglo F12 Chur
City F12 Chur
Community F4 Chur
Rail eBoard Chur
Shopping ePanel City West Chur
106
CPM
in CHF
7 days
St. Gallen, Appenzell Innerrhoden, Appenzell Ausserrhoden
A3203 St. Gallen
City F200 St. Gallen
Citystar F200L St. Gallen
Rail Rollingstar F200LR
St. Gallen
Road Commuter F12 St. Gallen
Rail Commuter F12 St. Gallen
Agglo F12 St. Gallen
City F12 St. Gallen
Rail Rollingstar F12LR St. Gallen
Cityserie F4 St. Gallen
Rail eBoard St. Gallen
Shopping ePanel
Arena St. Gallen
27
–
21 days
Zug
A1711 Zug
City F200 Zug
Citystar F200L Zug
Agglo F12 Zug
City F12 Zug
Cityserie F4 Zug
Community F4 Zug
Rail eBoard Zug
26
Number
Price in CHF, gross
of panels 7 days
14 days
Product
24
27
000
450
500
550
440
134
388
400
700
150
800
130
268
776
8
11
9
8
800
950
800
050
–
6 402
4 164
12.00
11.30
12.10
13.60
–
–
–
29
Product
Profile Format
Note
Arosa
Mountain ePanel Arosa
28
ePanel
P
28
CPM
in CHF
7 days
680
1 360
2 040
–
ePanel
6
1 554
3 108
4 662
–
28
ePanel
2
518
1 036
1 554
–
Vaz/Obervaz
Mountain ePanel Lenzerheide
Mountain Screen Lenzerheide
28
29
ePanel
Screen
LP
3
52
680
–
1 360
–
2 040
–
–
–
Savognin
Mountain Screen Savognin
29
Screen
LP
1
–
–
–
–
15
F200
82
26 900
43 650
60 400 11.40
21
16
17
6
F200
F200L
F200L
F200LR
F400LT
F400LT
F12
F12
F12
F12
F12LR
F24
F12
F4
F4
F4
F4
eBoard
ePanel
eBoard
10
8
80
12
9
3
60
53
82
59
14
18
11
50
64
32
24
2
7
1
7
9
40
6
10
3
19
15
26
20
5
16
3
2
8
4
3
8
7
14
16
66
10
17
5
32
24
44
33
8
29
5
3
15
7
5
16
14
20
24
91
13
24
8
45
33
62
47
11
42
7
Bündner Oberland
Basel
A2701 Basel
City F200 Basel
Premium Branding F200
Centralbahnplatz Basel
Citystar F200L Basel Prime
Citystar F200L Basel
Rail Rollingstar F200LR Basel
Startower F400LT Basel complete
Startower F400LT Basel
Road Commuter F12 Basel
Rail Commuter F12 Basel
Agglo F12 Basel
City F12 Basel
Rail Rollingstar F12LR Basel
DoubleWide F24 Basel
ShoppingCenter Stücki – Basel
Kultur F4 Basel
DoubleTall F4 Basel
Cityserie F4 Basel large
Cityserie F4 Basel small
Rail eBoard Basel
Rail ePanel Basel
Event eBoard
32
21 days
3
A3787 St. Moritz
Mountain ePanel
Corvatsch St. Moritz
Mountain ePanel
Piz Nair St. Moritz
31
Number
Price in CHF, gross
of panels 7 days
14 days
11
12
18
19
14
22
20
24
26
LP, R
LP
ML
E
LP
LP
E
M, E
M
M
FM
LP
LP
LP
P
P
LP
920
266
300
176
482
494
250
250
900
300
572
926
359
075
480
240
180
137
148
–
172
870
050
052
550
850
350
300
700
700
540
838
517
125
648
824
868
274
296
–
436
473
800
932
600
200
450
350
500
100
480
740
665
–
–
–
–
24 411
21 444
–
13.50
16.40
12.40
–
–
–
9.20
14.90
9.70
14.60
–
30.60
–
–
–
–
–
–
–
–
Solothurn
A2581 Olten-Zofingen
City F200 Olten
Citystar F200L Olten
15
17
F200
F200L
15
16
3 750
5 400
6 100
8 600
8 450 31.90
11 800 43.50
107
Poster products
WEMF
WEMF
Product
Profile Format
Agglo F12 Olten-Zofingen
City F12 Olten
Community F4 Olten
Rail eBoard Olten
Shopping ePanel Sälipark Olten
ShoppingCenter
Gäupark – Egerkingen
Shopping ePanel
Gäupark Egerkingen
18
19
A2601 Solothurn
City F200 Solothurn
Citystar F200L Solothurn
Agglo F12 Solothurn
City F12 Solothurn
Community F4 Solothurn
Shopping ePanel
EKZ Ladedorf Langendorf
33
24
27
F12
F12
F4
eBoard
ePanel
20
S0306 Lyss
Shopping ePanel
Lyssbachpark Lyss
CPM
in CHF
7 days
P
P
5 900
4 200
912
2 134
1 388
9
6
1
4
2
F12
FM
10
2 869
4 693
6 518
–
27
ePanel
P
12
4 200
8 400
12 600
–
15
17
18
19
F200
F200L
F12
F12
F4
16
15
18
13
14
3
4
4
3
5
6
6
5
27
ePanel
15
17
12
18
19
24
27
F200
F200L
F12
F12
F12
F4
eBoard
ePanel
27
ePanel
P
9
700
400
050
150
672
1 388
700
900
349
268
776
21 days
22
16
19
1
4
Murten
Cityserie F4 Murten
800
700
400
150
994
2 776
13 500 9.10
9 600 37.70
–
–
6 402
–
4 164
–
7
9
8
7
900
000
750
150
–
21.40
24.80
11.40
22.90
–
4 164
–
P
P
25
19
18
25
17
24
1
8
P
4
1 388
2 776
4 164
–
12
1 038
1 824
–
–
554
250
591
050
578
850
950
10.40
11.40
12.10
18.40
–
11.80
12.20
M, E
F4
8
9
5
7
5
1
4
2
200
650
500
100
150
368
816
774
13
15
8
11
8
2
9
5
000
900
800
400
300
184
632
548
17
22
12
15
11
800
150
100
700
450
–
14 448
8 322
12.30
11.30
16.50
12.70
19.90
–
–
–
Berner Mittelland
A0351 Bern
Premium Branding F200
Bahnhofplatz Bern
City F200 Bern
Citystar F200L Bern Prime
Citystar F200L Bern
Rail Rollingstar F200LR Bern
Road Commuter F12 Bern
Rail Commuter F12 Bern
108
Number
Price in CHF, gross
of panels 7 days
14 days
Berner Seeland
A0371 Biel/Bienne
City F200 Biel/Bienne
Citystar F200L Biel/Bienne
Rail Commuter F12 Biel/Bienne
Agglo F12 Biel/Bienne
City F12 Biel/Bienne
Cityserie F4 Biel/Bienne
Rail eBoard Biel/Bienne
Shopping ePanel Centre Brügg
34
Note
21
15
16
17
6
11
12
F200
F200
F200L
F200L
F200LR
F12
F12
LP, R
LP
ML
E
E
M, E
37
65
10
51
14
59
57
29
20
11
27
7
17
18
657
950
583
950
646
550
350
53
33
21
46
12
28
30
075
600
087
500
600
700
150
76
46
30
65
17
39
41
41
Note
Agglo F12 Bern
City F12 Bern
Rail Rollingstar F12LR Bern
DoubleWide F24 Bern
ShoppingCenter
Westside – Bern
Cityserie F4 Bern
Rail eBoard Bern
Rail Beamer Bern
Rail ePanel Bern
ShoppingCenter
Shoppyland – Schönbühl
Shopping ePanel
Shoppyland Schönbühl
18
19
14
22
F12
F12
F12LR
F24
M
M
58
40
12
18
18
14
4
18
600
750
652
932
30
24
7
34
700
700
066
008
42
34
9
49
20
24
25
26
F12
F4
eBoard
Beamer
ePanel
FM
LP
P
P
P
14
17
2
2
6
5
2
8
5
7
153
457
137
036
190
8
4
16
10
14
315
548
274
072
380
11 459
–
24 411
15 108
21 570
–
–
–
–
–
20
F12
FM
15
4 243
6 957
9 677
–
27
ePanel
P
10
4 200
8 400
12 600
–
15
17
18
19
P
15
13
18
11
28
1
4
4
4
3
1
2
6
7
7
5
1
4
8
10
10
8
24
F200
F200L
F12
F12
F4
eBoard
27
ePanel
P
9
15
17
18
19
F200
F200L
F12
F12
F4
F200L
20
15
21
16
19
9
5
6
6
4
15
17
18
19
F200
F200L
F12
F12
F4
20
16
20
16
22
5
5
5
4
1
15
17
F200
F200L
36
35
800 10.80
650 12.80
462
–
080 28.40
Aargau
A4021 Baden-Brugg
City F200 Baden-Wettingen
Citystar F200L Baden-Wettingen
Agglo F12 Baden-Brugg
City F12 Baden-Wettingen
Community F4 Baden
Citystar F200L Brugg-Windisch
17
000
700
700
350
311
134
3 121
400
500
200
600
912
2 850
450
600
700
800
943
268
6 242
900 16.80
500 19.20
700 8.80
250 18.40
–
–
6 402
–
9 363
8
10
10
7
1
4
850
950
450
800
349
500
12
15
14
11
8
9
8
7
1
000
450
350
150
562
11
13
11
10
–
300 14.90
400 15.50
700 8.00
000 17.20
–
–
6 150
–
Schaffhausen
A2939 Schaffhausen
City F200 Schaffhausen
Citystar F200L Schaffhausen
Agglo F12 Schaffhausen
City F12 Schaffhausen
Community F4 Schaffhausen
43
21 days
CPM
in CHF
7 days
Profile Format
A4001 Aarau
City F200 Aarau
Citystar F200L Aarau
Agglo F12 Aarau
City F12 Aarau
Community F4 Aarau
Rail eBoard Aarau
Shopping ePanel
Wynecenter Buchs
42
Number
Price in CHF, gross
of panels 7 days
14 days
Product
000
850
100
300
056
000 10.00
050 9.80
600 9.10
000 10.90
–
–
Zürich
A0230 Winterthur
City F200 Winterthur
Citystar F200L Winterthur
11 000
15 200
17 100
23 850
23 200 17.20
32 500 16.40
109
Poster products
WEMF
WEMF
Product
Winterthur
Road Commuter F12 Winterthur
Rail Commuter F12 Winterthur
Agglo F12 Winterthur
City F12 Winterthur
Rail Rollingstar F12LR Winterthur
Cityserie F4 Winterthur
City ePanel Winterthur
Rail eBoard Winterthur
Profile Format
Note
6
11
12
18
19
14
E
E
M, E
M
M
23
24
A0261 Zürich
City F200 Zürich
15
Citystar F200L Zürich Prime
16
waiting zone Zürich
21
Citystar F200L Zürich
17
Rail Rollingstar F200LR Zürich
6
Bahnhofshalle Zürich HB
6
DoubleWide F200LR Zürich
Startower F400LT Zürich complete
Startower F400LT Zürich large
Startower F400LT Zürich medium
HeadTrack Zürich HB
21
Bahnhofplatz Zürich
21
BlockOfFour F12L
Bahnhofplatz Zürich
Road Commuter F12 Zürich
11
Rail Commuter F12 Zürich
12
Agglo F12 Zürich
18
City F12 Zürich
19
Rail Rollingstar F12LR Zürich
14
Premium Branding F24 Zürich HB 21
DoubleWide F24 Zürich
22
ShoppingCenter Sihlcity – Zürich 20
DoubleTall F4 Zürich
Cityserie F4 Zürich
Rail eBoard Zürich HB/ShopVille 24
Rail eBoard Zürich-Stadelhofen 24
Rail eBoard Zürich-Enge
24
Rail Beamer Zürich HB
Museumstrasse
25
Rail Beamer Zürich HB
Löwenstrasse
25
Rail ePanel Zürich HB/ShopVille
large & medium
26
110
F200LR
F12
F12
F12
F12
F12LR
F4
ePanel
eBoard
Number
Price in CHF, gross
of panels 7 days
14 days
P
P
F200
F200L
LP
126
19
F200L
F200L
F200LR
LP, R 50
ML
120
E
29
43 164 74 942 106 682 12.10
63 550 104 600 145 650 12.50
17 652 28 984 40 320
–
F200LR
F200LR
F400LT
F400LT
F400LT
E
LP
LP
LP, E
LP, E
4
20
38
13
12
3
9
50
17
15
F12L
LP, R
14
18 499
33 905
49 296
–
F12L
LP, R
32
26 419
45 734
65 050
–
2
28
36
47
38
24
14
15
6
13
6
17
4
2
4
46
59
78
64
41
25
27
10
24
12
34
9
4
4
100
118
155
102
44
LP, R
8
16
FM
18
LP
90
LP
45
P
10
P
4
P
1
E
M, E
M
M
484
850
500
800
350
508
200
899
137
45 600
22 008
300
230
082
244
594
752
200
350
600
550
816
374
406
346
005
503
332
816
134
4
6
13
17
16
4
2
11
16
200
100
950
050
500
089
118
798
274
5
8
19
23
22
5
924
350
400
300
650
660
–
17 697
24 411
CPM
in CHF
7 days
4
15
26
39
33
5
12
10
5
F12L
F12
F12
F12
F12
F12LR
F24
F24
F12
F4
F4
eBoard
eBoard
eBoard
2
3
8
10
10
2
1
5
8
21 days
–
19.40
10.60
16.70
19.60
–
–
–
–
74 950 104 300 12.50
40 065 58 123 7.50
5
14
85
29
26
848
8 388
630 20 030
998 121 844
640 42 012
718 37 820
–
–
–
–
–
764
6 776
–
600 65 000 9.80
400 82 450 11.30
150 108 700 11.20
750 90 950 14.90
484 58 073
–
922 37 462
–
228 39 040 28.00
352 14 369
–
075
–
–
038
–
–
664 51 996
–
632 14 448
–
268
6 402
–
Beamer
P
4
8 539
17 078
25 617
–
Beamer
P
4
8 539
17 078
25 617
–
ePanel
K, P
30
36 210
72 420 108 630
–
Product
Profile Format
large
26
medium
26
Rail ePanel Zürich-Stadelhofen
26
Event ePanel Zürich Hallenstadion
Rail Beamer Zürich Airport
25
ShoppingCenter
Shoppi Tivoli – Spreitenbach
20
City F200 Uster
15
Citystar F200L Uster
17
City F12 Uster
19
Community F4 Uster
ShoppingCenter
Glattzentrum – Wallisellen
20
44
Note
Number
Price in CHF, gross
of panels 7 days
14 days
21 days
CPM
in CHF
7 days
ePanel
P
20
24 140
48 280
72 420
–
ePanel
ePanel
ePanel
Beamer
P
P
LP, P
P
10
2
4
2
12 070
2 985
–
3 175
24 140
5 970
–
6 350
36 210
8 955
–
9 525
–
–
–
–
F12
F200
F200L
F12
F4
FM
19
16
11
10
18
5
3
4
2
12
7
10
5
261
850
000
250
–
–
–
–
–
–
F12
FM
25
7 593
12 652
17 715
–
395
650
300
350
864
8
5
7
3
1
826
750
150
800
278
Thurgau
A4566 Frauenfeld
City F200 Frauenfeld
Agglo F12 Frauenfeld
City F12 Frauenfeld
Community F4 Frauenfeld
15
18
19
F200
F12
F12
F4
13
14
13
9
2 450
3 000
2 650
432
3 600
4 750
4 150
639
4 750 18.90
6 500 13.80
5 650 18.30
–
–
A5002 Bellinzona
City F200 Bellinzona
Citystar F200L Bellinzona
Agglo F12 Bellinzona
City F12 Bellinzona
15
17
18
19
F200
F200L
F12
F12
18
15
17
13
3
4
4
3
850
650
000
200
5
7
6
5
950
200
400
200
8
9
8
7
050
750
800
200
17.40
16.90
14.00
17.90
A5113 Locarno
City F200 Locarno
Citystar F200L Locarno
Agglo F12 Locarno
City F12 Locarno
15
17
18
19
F200
F200L
F12
F12
15
15
16
15
3
5
3
3
450
000
850
800
5
7
6
6
350
950
200
250
7
10
8
8
250
900
550
700
19.40
17.10
10.00
18.70
15
17
11
12
18
19
F200
F200L
F12
F12
F12
F12
F4
23
19
26
13
30
17
56
6
8
7
3
7
4
3
450
150
400
250
950
900
808
10
13
12
5
13
8
6
600
650
400
200
050
250
412
14
19
17
7
18
11
750 7.60
150 8.30
400 7.70
150 12.90
150 8.60
600 9.70
–
–
51
Ticino
A5192 Lugano
City F200 Lugano
Citystar F200L Lugano
Road Commuter F12 Lugano
Rail Commuter F12 Lugano
Agglo F12 Lugano
City F12 Lugano
Cityserie F4 Lugano
E
M, E
111
Poster products
WEMF
The lists below show all shopping centers arranged by WEMF target areas. For each location, you will find the key characteristics
such as property class, annual sales (if known) and recommended
allocation. For more detailed information (tenancy, situation
maps, etc.) please contact your APG|SGA advisor.
The most attractive shopping centers
Name
Town
EKZ Glatt
CC Balexert
ShopVille-Zürich HB 1
EKZ Shoppi Tivoli
EKZ Sihlcity
EKZ Shoppyland 1
Emmen Center
Seedamm-Center
Shopping Arena 1
Bahnhof SBB Bern 1
EKZ Westside
EKZ Gäupark 1
CC de La Praille
CC Saint-Antoine
Einkaufs-Allee Metalli
Bahnhof SBB Basel 1
EKZ Wynecenter 1
Centre Brügg 1
CC Manor
EKZ Pilatusmarkt 1
Stücki Shopping
Bahnhof SBB Luzern 1
Zentrum Oberland 1
SC Serfontana
CC Migros 1032 Romanel
EKZ St. Jakob-Park
EKZ Rheinpark 1
EKZ Pizolpark
EKZ Neumarkt
EKZ Neumarkt Altstetten
EKZ Panorama-Center 1
Centro Sant’Antonino
EKZ Rosenberg
EKZ Passage
CC Parc du Rhône
EKZ Sälipark 1
EKZ Ladedorf 1
Zürich/Wallisellen
Zürich
Zürich
Bern/Schönbühl
Luzern/Emmenbrücke
Pfäffikon SZ
St. Gallen
Bern
Bern
Egerkingen
Genève/Carouge
Vevey
Zug
Basel
Buchs AG
Biel/Brügg
Monthey
Luzern/Kriens
Basel
Luzern
Thun
Morbio Inferiore
Romanel-sur-Lausanne
Basel
St. Margrethen
Mels/Sargans
Brugg AG
Zürich
Thun
Sant’Antonino
Winterthur
Frauenfeld
Collombey-Muraz
Olten
Langendorf
1
ePanel available, see also Digital Products
Source: GfK Switzerland AG, Hergiswil (2015)
112
Annual sales
in CHF m
619
443
438
417
360
329
239
236
227
214
212
211
197
179
172
152
151
148
137
135
134
128
127
125
122
121
117
109
106
106
101
101
100
99
98
98
97
Digital
Shopping ePanel > page 129
Town/District
11
Genève
A6621 Genève
A6621
A6621
A6621
A6621
A6621
Collonge-Bellerive
Carouge
Le Grand-Saconnex
Nyon
Vernier
12
A5586
A5586
A5586
Vaud
Lausanne
Cossonay-Ville
Morges
Name
Property
class
CC Planète Charmilles
CC Eaux-Vives 2000
CC Les Cygnes
Gare CFF Genève Cornavin
CC Manor
CC de la Tourelle
CC Manor Vésenaz
CC de La Praille
Gare CFF Genève-Aéroport
CC Porte de Nyon
CC Balexert
CC ARCenter
A
A
A
A
A
B
B
A
B
A
A
B
Annual sales
2014
in CHF m
91
70
62
96
197
42
443
A
C
68
A5586
A5586
A5586
A5890
A5890
A5890
A5938
A5938
Gare CFF Lausanne SC
CC Les Chavannes
CC des Charpentiers /
Parking Centre Ville
Prilly
CC Prilly-Centre / Pré Bournoud
Pully
CC Pré-de-la-Tour
Romanel-sur-Lausanne CC Migros 1032 Romanel
Vevey
CC Saint-Antoine
Montreux
CC de la Paix
Rennaz
CC Riviera
Yverdon-les-Bains
Gare CFF Yverdon-les-Bains
Montagny-près-Yverdon CC En Chamard
B
B
B
A
A
B
B
B
B
47
44
13
A6458
A6458
A6458
Neuchâtel
Neuchâtel
Marin-Epagnier
Peseux
Gare CFF Neuchâtel
CC Manor
CC CAP 2000
A
A
B
38
68
14
Jura
A6711 Delémont
Gare CFF Delémont
B
11
15
Fribourg
A2196 Fribourg
A2196 Granges-Paccot
Gare CFF Fribourg
CC Agy
A
A
19
CC Manor
CC M Central
CC Parc du Rhône
CC Manor
CC Manor
Gare CFF Sion
CC Ritz
A
A
A
A
A
B
C
137
58
98
91
16
Bas-Valais
A6153 Monthey
A6153 Collombey-Muraz
A6248 Sierre
A6266 Sion
122
179
61
17
15
Sales area
1 000 m 2
Recommended
allocation
F12/F200
158
17
9
8
5
22
2
6
20
8
8
51
2
90
4
7
4
15
6
3
3
13
7
2
24
2
85
2
2
58
8
1
6
8
5
14
19
2
11
<1
15
6
5
5
12
4
3
5
6
3
16
2
11
3
19
15
2
2
<1
<1
5
5
12
>1
11
17
12
5
91
17
9
15
12
7
<1
2
37
6
3
6
3
3
5
3
113
Poster products
WEMF
WEMF
Town/District
A6266 Conthey
S6136 Martigny
Name
CC Forum des Alpes
CC Quartz
21
A1061 Luzern
Bahnhof SBB Luzern SC
EKZ Ruopigen Zentrum
EKZ Schweizerhof
EKZ Hirzenmatt
EKZ Schlossberg
Spar Supermarkt Neustadt
A1061 Emmen-Emmenbrücke
Emmen Center
EKZ Sonnenplatz
A1061 Kriens
EKZ Pilatusmarkt
EKZ Hofmatt
EKZ Schappe
A1509 Stans
EKZ Dorfpark / Bahnhofparking
Schenkon
EKZ Zellfeld
Willisau
EKZ Coop
22
Berner Oberland
A0581 Interlaken
A0942 Thun
A0942 Spiez
A0942 Steffisburg
A0942 Uetendorf
Saanen-Gstaad
23
Oberwallis
A6002 Brig-Glis
A6002 Visp
24
Zug
A1711 Zug
A1711 Baar
A1711 Cham
A1711 Steinhausen
Annual sales
2014
in CHF m
A
A
63
A
B
B
B
B
C
A
B
A
A
B
B
B
C
128
Recommended
allocation
F12/F200
4
4
91
6
5
3
1
>1
<1
30
6
22
4
6
2
3
1
72
8
4
3
3
3
1
18
2
10
6
5
6
1
2
54
5
15
15
>1
5
5
3
<1
3
1
48
3
8
6
14
4
2
3
2
4
2
22
>1
13
3
4
<1
20
8
3
2
2
5
43
218
52
17
2
4
>1
6
22
22
4
8
3
2
3
2
36
102
9
7
59
7
5
239
135
B
A
A
A
B
B
B
B
B
B
Bahnhof SBB Brig
EKZ Simplon Center
EKZ Migros-Markt
EKZ Migros-Markt Brückenweg
Bahnhof SBB/MGB Visp
A
A
B
B
C
11
47
Einkaufs-Allee Metalli
Bahnhof SBB Zug SC
Coop City Food
Zentrum Oberdorf
EKZ Neudorf
EKZ Zugerland
A
A
A
B
B
A
172
37
A
A
Sales area
1 000 m 2
13
15
EKZ Migros-Markt
Zentrum Oberland
Panorama-Center
Bahnhof SBB Thun
EKZ Aarezentrum
EKZ Manor
EKZ Terminus
EKZ Oberdorf Märit
Zentrum am Bahnhof
EKZ Migros-Markt Gstaad
26
St. Gallen, Appenzell Innerrhoden / Ausserrhoden
A3203 St. Gallen
EKZ Neumarkt
EKZ Webersbleiche
114
Property
class
127
101
16
13
A3203
A3203
A3231
A3231
A3425
Town/District
Name
Gaiserwald-Abtwil
Gossau SG
St. Margrethen
Widnau
Wil SG
Bahnhof SBB St. Gallen SC
EKZ Westcenter
Shopping Silberturm
EKZ Spisertor
EKZ Säntispark
EKZ Migros-Markt
EKZ Rheinpark
EKZ Rhydorf
EKZ Stadtmarkt
Bahnhof SBB Wil SG
EKZ Migros-Markt
EKZ Steinacker
EKZ Appenzell
A4401 Rorschach
Uzwil
Appenzell
Property
class
A
B
B
C
A
B
A
B
A
B
B
B
B
27
Glarus
A0261 Freienbach-Pfäffikon SZ Seedamm-Center
A3336 Rapperswil-Jona
EKZ Sonnenhof
EKZ Jona-Center
A
A
B
28/29 Bündner Unterland / Oberland
A3271 Buchs SG
EKZ Migros-Markt
A3901 Chur
EKZ City West
Bahnhof SBB/RhB Chur
Manor / Parking Stadtbaumgarten
EKZ Quader-Center
EKZ Gäuggeli
EKZ Calandapark
EKZ City-Shop
Solomarkt Manor
Coop Tittwiesen
A3901 Igis-Landquart
EKZ Shopping Mall
Mels
EKZ Pizolpark
EKZ Pizolcenter
Sargans
EKZ Manor
S3851 Davos-Platz
EKZ Silvretta
B
A
A
A
B
B
B
B
B
B
C
A
A
B
B
31
Basel
A2701 Basel
A2701
A2701
A2701
A2701
Aesch BL
Breitenbach
Dornach
Füllinsdorf
Bahnhof SBB Basel SC
Stücki Shopping
EKZ St. Jakob-Park
EKZ Gundelitor
EKZ Coop Südpark
EKZ Migros-Markt Efringerstrasse
EKZ Dorfzentrum
EKZ Wydehof
EKZ Migros
EKZ Schönthal
EKZ Denner
A
A
A
B
B
B
B
B
C
A
C
Annual sales
2014
in CHF m
35
78
117
39
8
236
80
76
28
109
58
152
134
121
Sales area
1 000 m 2
Recommended
allocation
F12/F200
2
13
9
1
19
4
20
3
7
<1
2
3
2
8
2
3
2
3
1
6
3
4
10
2
2
1
41
20
14
7
15
9
4
2
94
5
18
2
8
6
5
4
3
2
<1
2
15
15
6
2
63
2
7
20
4
4
1
1
4
3
2
1
5
3
3
3
82
8
32
21
3
2
1
3
4
<1
4
<1
66
20
10
11
6
3
1
4
3
1
2
1
115
Poster products
WEMF
WEMF
Town/District
A2701 Muttenz
A2701 Riehen
32
Solothurn
A2581 Olten
A2581
A2581
A2601
A2601
A4001
S0329
Zofingen
Egerkingen
Solothurn
Derendingen
Schönenwerd
Langenthal
Herzogenbuchsee
33
Berner Seeland
A0371 Biel/Bienne
A0371 Brügg bei Biel
A0371 Studen BE
S0306 Lyss
Murten
34
Berner Mittelland
A0351 Bern
Name
Property
class
EKZ Migros-Markt
EKZ Migros-Markt
B
B
Bahnhof SBB Olten-HB
EKZ Hammer 1+2
EKZ Migros-Markt
EKZ Gäupark
Bahnhof SBB/RBS Solothurn
EKZ Migros
EKZ Migros
EKZ Migros-Markt
EKZ Herzogenbuchsee
A
B
B
A
A
C
C
B
B
Bahnhof SBB Biel/Bienne
EKZ Manor
EKZ Migros-Markt Madretsch
Centre Brügg
VOI Migros Partner
EKZ Coop Wydenpark
EKZ Lyssbachpark
EKZ Migros-Markt
A
B
B
A
C
B
B
B
Bahnhof SBB Bern SC
EKZ Westside
Migros Hobby-Center Wankdorf
Denner Breitenrain
EKZ Gäbelbach
EKZ Kleefeld
A0351 Bolligen
EKZ Dorfmärit
A0351 Köniz
EKZ Migros Bläuacker
EKZ Chly-Wabere
VOI Migros Partner Hess-Strasse
A0351 Laupen
EKZ Poly Center
A0351 Moosseedorf-Schönbühl Shoppyland
A0351 Münsingen
EKZ Migros-Markt
A0351 Muri
EKZ Marktplatz Multengut
A0351 Ostermundigen
EKZ Migros-Markt
A0351 Wohlen BE-Hinterkappelen EKZ Chappelemärit
A0351 Wünnewil-Flamatt
EKZ Migros
A0404 Burgdorf
Migros Fachmarkt
Denner
A2196 Düdingen
EKZ Migros-Markt
Huttwil
EKZ Migros-Markt
116
A
A
B
C
C
C
B
B
B
C
B
A
B
B
B
B
C
C
C
B
B
Annual sales
2014
in CHF m
17
211
10
28
148
214
212
329
Sales area
1 000 m 2
Recommended
allocation
F12/F200
1
>1
3
1
62
>1
7
3
40
>1
>1
>1
3
5
54
18
4
2
8
16
2
1
2
1
45
>1
8
2
18
<1
4
9
2
33
20
2
2
2
1
2
3
1
119
7
26
4
1
1
<1
3
3
2
<1
6
49
3
4
3
<1
<1
>1
<1
2
>1
90
16
17
5
1
1
1
2
2
4
1
2
18
2
2
5
3
2
1
1
2
2
Town/District
41
A0261
A0261
A4001
Aargau
Bremgarten AG
Neuenhof
Aarau
A4001
A4001
A4001
A4001
A4021
Buchs AG
Gränichen
Schöftland
Unterentfelden
Baden
A4021 Brugg
A4021 Wettingen
A4082 Wohlen AG
Bad Zurzach
42
Schaffhausen
A2939 Schaffhausen
43
Zürich
A0230 Winterthur
A0230 Seuzach
A0261 Zürich 1
Zürich
Zürich
Zürich
Zürich
Zürich
2
3
7
9
10
Zürich 11
A0261
A0261
A0261
A0261
A0261
A0261
Affoltern am Albis
Bachenbülach
Berikon
Bülach
Dübendorf
Horgen
A0261 Kloten
A0261 Oberrieden
A0261 Regensdorf-Adlikon
Name
Property
class
Annual sales
2014
in CHF m
Plaza Shopping
EKZ Migros
Bahnhof SBB Aarau
Interdiscount XXL / City-Märt
Wynecenter
Dorfzentrum Linde
EKZ Dreistein
EKZ Migros-Markt
Bahnhof SBB Baden
EKZ Am Bahnhof
Coop City Food
EKZ Neumarkt
EKZ Center Passage
EKZ Coop
Denner
EKZ Migros-Markt
B
C
A
A
A
B
B
B
A
A
A
A
B
B
C
B
12
Bahnhof SBB Schaffhausen
A
14
EKZ Rosenberg
Bahnhof SBB Winterthur SC
EKZ Töss
EKZ Hasler Haus / Grüze
Migros, Seuzach
Shop Ville – Zürich HB SC
Bahnhof SBB Zürich-Stadelhofen
Bahnhof SBB Zürich-Enge
EKZ Sihlcity
EKZ Witikon
EKZ Neumarkt Altstetten
Zentrum Wipkingen
EKZ Coop Nordbrücke
EKZ Neumarkt Oerlikon
Center Eleven
Bahnhof SBB Zürich-Oerlikon
Zentrum Affoltern
Zentrum Oberdorf
Jumbo Bau- und Freizeitmarkt
EKZ Migros-Markt
EKZ Sonnenhof
Wohnland-Center
Zentrum Schinzenhof
EKZ Coop Leue-Huus
EKZ Kloten-Stadt
Zentrum Sparkasse-Huus
EKZ Grüt-Park
A
A
B
B
C
A
B
B
A
B
A
B
C
A
B
B
C
B
B
B
A
B
B
B
B
C
B
100
76
49
151
8
106
438
63
41
360
106
85
54
6
Sales area
1 000 m 2
Recommended
allocation
F12/F200
67
10
<1
3
3
16
3
>1
2
<1
3
4
11
5
2
<1
>1
67
2
1
20
1
6
2
1
2
14
5
2
3
2
4
1
1
<1
<1
12
12
349
14
3
4
>1
1
19
2
2
42
4
8
1
1
10
13
<1
1
4
4
2
6
17
5
1
2
<1
10
229
3
9
2
1
1
32
13
7
20
5
7
2
2
6
5
10
1
3
3
2
7
3
2
4
2
2
2
117
Poster products
WEMF
WEMF
Town/District
A0261 Schlieren
A0261 Spreitenbach
A0261 Stäfa
Uster
A0261 Volketswil
A0261 Wallisellen
A0261 Zumikon
A3336 Rüti ZH
44
Thurgau
A4401 Arbon
A4436 Romanshorn
A4566 Frauenfeld
A4671 Kreuzlingen
Weinfelden
51
Ticino
A5002 Bellinzona
A5002 Sant’Antonino
A5113 Locarno
A5113 Ascona
A5192 Lugano
A5192 Agno
A5192 Vezia
A5250 Morbio Inferiore
Name
Wagi Shopping
EKZ Shoppi Tivoli
EKZ Goethestrasse
Bahnhof SBB Uster
EKZ Volki-Land
EKZ Glatt
EKZ Dorfplatz
EKZ Migros-Markt
B
A
B
B
A
A
C
B
EKZ Novaseta
Zentrum Rosengarten
EKZ Hubzelg
EKZ Passage
EKZ Allmend Center
EKZ Thurgi-Park
EKZ Seepark
EKZ Rössli-Felsen
EKZ Bernerhaus
B
B
B
A
B
B
A
B
B
Stazione FFS Bellinzona
Centro Sant’Antonino
Centro Manor
Centro Coop Riazzino
CC La Rondine
Centro Manor Delta
Centro Coop – Autosilo Comunale
Centro Muraccio – Autosilo al Lago
Stazione FFS Lugano
Parco Commerciale Grancia 1 e 2
Centro Agno Mercato Migros
Centro Manor
SC Serfontana
B
A
B
B
B
B
B
C
A
A
A
B
A
Sources: GfK Switzerland AG, Hergiswil (2015)
118
Property
class
Annual sales
2014
in CHF m
417
30
180
619
99
49
4
101
10
64
125
Sales area
1 000 m 2
Recommended
allocation
F12/F200
9
78
6
>1
27
43
2
4
3
17
4
9
3
32
3
2
52
9
2
4
10
10
3
7
4
3
26
5
1
3
4
3
3
3
3
1
113
<1
21
5
7
3
5
>1
>1
<1
31
7
5
25
64
6
4
4
1
3
5
5
3
7
12
2
4
8
Poster products
The following lists show all CityParkings,
CasinoParkings, AirportParkings, and FairParkings,
subdivided by WEMF target areas. For each location, you will find the key characteristics such
as property class, frequencies1 and recommended
allocation. For situation maps and additional
information please contact your APG|SGA advisor.
1
Source: Information from
parking operators (2014)
120
Criteria for CityParkings
– City with population above 10,000 or
important suburb
– Parking situated downtown
– Shopping opportunities in the
immediate neighborhood
Town/District
11
Genève
A6621 Genève
Property
class
Name
Location
Car frequency
per year
in 1 000
Spaces Recommended
without longallocation
term tenants
F12/F200
851
475
70
116
190
–
2 324
550
242
904
587
41
11
3
3
2
2
1
1 911
1 081
–
180
165
135
–
350
–
–
5 435
1 171
910
846
300
325
97
1 132
285
369
38
13
6
2
6
4
1
1
2
3
1 205
463
352
309
81
1 280
420
350
370
140
20
7
5
4
4
City
95
95
240
240
1
1
A
B
C
City
City
City
1 032
561
380
91
962
570
102
290
6
2
2
2
21
A1061 Luzern
Parking Bahnhof P1 / P2 KKL
Parking Kantonalbank
Parking Kesselturm
Parking Bahnhof P3 Frohburg
City-Parking
Parking Altstadt
Parking Seehofpassage
Parking Brüelmoos
A
B
B
B
B
B
C
C
City
City
City
City
City
City
City
1 886
615
293
281
252
220
205
20
–
2 020
467
251
330
202
240
462
48
20
33
10
4
3
2
4
6
2
2
22
Berner Oberland
A0942 Thun
Parking
Parking
Parking
Parking
A
A
C
C
City
City
City
City
1 024
446
433
85
60
1 468
647
663
98
60
12
3
5
2
2
A6621 Nyon
12
Vaud
A5586 Lausanne
A5586 Lutry
A5890 Vevey
13
Neuchâtel
A6458 Neuchâtel
15
Fribourg
A2196 Fribourg
16
Bas-Valais
A6266 Sion
S6136 Martigny
Parking
Parking
Parking
Parking
Parking
Rive-Centre
du Seujet
Genève-Plage
Gare de Nyon
Bel-Air
A
A
B
B
C
City
City
Parking Riponne
Parking du Centre
Parking Port d’Ouchy
Parking Gare de Lausanne
Parking de Bellefontaine
Parking Alpha-Palmiers
Parking P+R Vennes
Parking de la Possession
Parking du Panorama
A
A
B
B
C
C
C
C
B
City
City
City
City
City
City
Parking
Parking
Parking
Parking
Place Pury
du Seyon
du Port
de la Gare
A
B
B
C
City
City
City
Parking de la route Neuve
C
Parking de la Planta
Parking de la Cible
Parking du Manoir
City Nord – Grabengut
City West – Aarestrasse
Burgzentrum
Freienhof
City
City
City
City
121
Poster products
WEMF
WEMF
Town/District
23
Oberwallis
A6002 Brig-Glis
Name
Property
class
Location
Car frequency
per year
in 1 000
Spaces Recommended
term tenants
F12/F200
Parking Altstadt / Weri
B
City
320
320
92
92
2
2
Parking Vorstadt
Parking Parkhotel
Parking Lorzensaal
B
C
C
City
City
City
84
–
25
59
231
91
64
76
7
3
2
2
26
St. Gallen, Appenzell Innerrhoden / Ausserrhoden
A3203 St. Gallen
Parking Oberer Graben
B City
Parking Raiffeisen-Zentrum
B City
Bahnhof-Parking Rathaus
C City
Parking Kreuzbleiche
C
A4401 Thal-Altenrhein Parking Business Airport
St. Gallen – Altenrhein
C
645
206
105
126
108
738
143
103
92
250
12
3
3
2
2
100
150
2
28/29 Bündner Unterland / Oberland
A3901 Chur
Parking Bahnhofplatz
Parking Lindenquai
Parking Steinbockstrasse
A3787 St. Moritz
Parking Quadrellas
Parking Serletta
443
172
–
–
178
93
1 243
200
152
23
276
592
11
3
1
1
3
3
1 378 2103 / 2833
411
298
219
300 / 960
164
709
164
298
139
100 / 170
133
171
90
72
58
155
34
3
3
7
4
3
7
5
2
24
Zug
A1711 Zug
A1711 Cham
31
Basel
A2701 Basel
B
C
C
A
B
City
City
City
City
City
Parking Airport Casino
Parking Badischer Bahnhof
Parking Muba
Parking Airport Hotel / Casino
Parking Claramatte
Parking Anfos
Parking Bahnhof / Post
Parking Stadttheater
A
B
B
A
B
B
C
C
City
City
City
City
Parking Neuhard
Parking Bieltor
Parking Baseltor
C
B
B
City
City
City
818
–
460
358
1 048
110
450
488
12
2
6
4
33
Berner Seeland
A0371 Biel/Bienne
Parking Bahnhof
Parking Altstadt
B
B
City
City
531
406
125
362
140
222
4
1
3
34
Berner Mittelland
A0351 Bern
Parking Metro
Parking Bahnhof
Parking Casino
Parking Rathaus
Parking City-West
Park + Ride Neufeld
A
A
A
B
B
B
City
City
City
City
City
2 195
633
604
330
237
218
173
2 740
425
700
481
502
430
202
37
7
7
10
4
6
3
32
Solothurn
A2581 Olten
A2601 Solothurn
122
Town/District
41
Aargau
A4001 Aarau
A4021 Baden
43
Zürich
A0230 Winterthur
A0261 Zürich 1
Zürich 2
Zürich 5
Zürich 8
Zürich 11
51
A5002
A5113
A5113
A5192
Ticino
Bellinzona
Locarno
Muralto
Lugano
A5192 Agno
A5192 Paradiso
A5250 Mendrisio
Name
Property
class
Location
Parking Kasino / City-Märt
Parking Bahnhof
Parking Tunnelgarage
Parking Gartenstrasse
A
A
B
C
City
City
City
Parking Bahnhof / Stadttor
Parking Teuchelweiher
Parking Urania
Parking Hohe Promenade
Parking Globus
Parking Talgarten
Park Hyatt
Parking Bleicherweg
Parking Hauptbahnhof
Parking Utoquai
Parking Zürichhorn
Parking Feldegg
Parking Messe Zürich
A
B
A
A
A
C
A
C
B
C
C
C
B
City
City
City
City
City
City
City
City
City
City
Autosilo Piazza del Sole
Parking Centro
Autosilo Locarno-Muralto
Autosilo Via Balestra
Autosilo Via Motta
Autosilo LAC
Lugano Airport
Autosilo Comunale Paradiso
Autosilo Comunale Mendrisio
A
B
C
A
A
A
C
C
C
City
City
City
City
City
City
City
City
Car frequency
per year
in 1 000
Spaces Recommended
term tenants
F12/F200
998
294
482
176
46
1 040
313
476
101
150
12
7
2
2
1
2 439
548
–
503
307
250
110
90
106
128
59
36
42
260
5 419
450
446
451
497
178
110
267
275
176
175
245
149
2 000
58
5
2
21
4
6
1
5
2
5
1
1
2
3
1 942
493
258
–
484
408
–
–
180
119
2 120
315
150
208
440
196
230
49
340
192
34
3
7
6
4
6
1
2
3
2
123
Poster products
WEMF
Digital & other products
Digitization and interaction will continue with APG|SGA,
providing fresh impetus over the next few years. Innovation
and new technologies will allow the Out of Home Media
sector to create new and fascinating communication opportunities for brands.
126
133
134
135
136
138
139
Digital
Double Impact – Out of Home &
Mobil Targeting
APG|SGA Airport
APG|SGA Mega Poster
APG|SGA Mountain
APG|SGA Rail
APG|SGA Traffic
subject to change
Digital | Other
APG|SGA and its segment brands APG|SGA Airport, APG|SGA
Mega Poster, APG|SGA Mountain, APG|SGA Rail and APG|SGA
Traffic offer a lot of specific solutions and special formats that
appeal directly to consumers in particular locations.
Digital
Rail eBoard
Prices in CHF, gross1
FullScreen 10’’ spot2
Showings every 3 minutes
No. of
eBoards
Number of showings
per eBoard and station
Full day
1 day
05:00–
01:00
Full day
1 week
05:00–
01:00
Primetime
morning
05:00–
09:00
Primetime
evening
16:00–
20:00
Evening
Night 3
09:00–
16:00
20:00–
01:00
01:00–
05:00
400
2 800
560
980
560
700
240
102 490
82 736
56 830
34 008
27 418
18 836
34 008
27 418
18 836
34 008
27 418
18 836
19 463
15 713
10 793
–
–
–
2 685
712
2 685
712
712
2 685
712
1 606
1 606
712
2 685
712
1 606
2 685
712
2 685
5 778
1 606
712
2 685
712
2 685
712
712
2 685
712
1 606
1 606
712
2 685
712
1 606
2 685
712
2 685
5 778
1 606
712
2 685
712
2 685
712
712
2 685
712
1 606
1 606
712
2 685
712
1 606
2 685
712
2 685
5 778
1 606
712
1 545
405
1 545
405
405
1 545
405
915
915
405
1 545
405
915
1 545
405
1 545
3 293
915
405
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
359
877
48
26
All railway stations
Stations Big9 cities 4
Stations Big5 cities 5
45
34
24
21 460
17 322
11 754
Genève Cornavin
Genève Aéroport
Lausanne
Neuchâtel
Fribourg
Luzern
Brig
Zug
St. Gallen
Chur
Basel SBB
Olten
Biel/Bienne
Bern
Aarau
Winterthur
Zürich HB/ShopVille
Zürich Stadelhofen
Zürich Enge
3
1
2
1
1
2
1
2
2
3
2
1
1
2
1
5
10
4
1
1 628
426
1 628
426
426
1 628
426
1 156
1 156
426
1 628
426
1 156
1 628
426
1 628
3 660
1 156
426
8
2
8
2
2
8
2
4
4
2
8
2
4
8
2
8
17
4
2
137
134
137
134
134
137
134
816
816
134
137
134
817
137
134
137
332
816
134
Shopping
Agency commission (AC)
5%
Special discount, less AC
ZEWO organizations and Swiss gov’t. ministries 50%
Special discount, with AC
Politics 25%
1
Basis: General terms and conditions APG|SGA,
Digital Out of Home
Permissible spot duration: 10–135 seconds
3
Booking of single locations not possible on Saturday
and Sunday, as well as Monday 28.03., Thursday 05.05.,
Monday 16.05. and Monday 01.08.
4
Genève Cornavin, Lausanne, Luzern, St. Gallen, Basel SBB,
Biel/Bienne, Bern, Winterthur, Zürich HB, Zürich Enge,
Zürich Stadelhofen
5
Genève Cornavin, Lausanne, Basel SBB, Bern, Zürich HB,
Zürich Enge, Zürich Stadelhofen
2
Network profile
Pages 94/95
Further information
Online calculator:
www.apgsga.ch/calculator
Location-Finder:
www.apgsga.ch/venues
eBoard production:
www.apgsga.ch/digital-production
126
Digital | Other
Digital
Rail ePanel
10’’ spot2
Showings every minute
No. of
ePanels
Number of showings per ePanel and station
All railway stations
68
Genève Cornavin
Lausanne
Lausanne Métro M2
Luzern
Basel SBB
Bern
Zürich HB/ShopVille Large & Medium
Zürich HB/ShopVille Large
Zürich HB/ShopVille Medium
Zürich Stadelhofen
6
5
6
6
7
6
30
20
10
2
1 day
05:00–01:00
1 week
05:00–01:00
1 200
8 400
15 424
77 115
1
1
1
1
1
1
7
4
2
438
025
025
229
430
438
242
828
414
597
7
5
5
6
7
7
36
24
12
2
190
123
123
146
148
190
210
140
070
985
Night3
01:00–05:00
240
–
–
–
–
–
–
–
1 032
688
344
86
5%
Politics 25%
Rail Beamer
10“ spot4
Showings every 2 minutes
No. of
beamers
Number of showings per Beamer and station
Bern
Zürich HB Museumstrasse
Zürich HB Löwenstrasse
Zürich Airport
2
4
4
2
5%
1 week
05:00–01:00
3005
2 100 5
120 5
1 008
1 708
1 708
635
5
8
8
3
–
363
363
–
036
539
539
175
Network profiles
Pages 96/97
Politics 25%
1
Basis: General terms and conditions APG|SGA,
Digital Out of Home
2
3
Booking of single locations not possible on Saturday
and Sunday, as well as Monday 28.03., Thursday 05.05.,
Monday 16.05. and Monday 01.08.
4
5
Guaranteed number of showings; further showings
dependent on train arrivals and departures
Further information
Online calculator:
www.apgsga.ch/calculator
Location-Finder:
www.apgsga.ch/venues
ePanel production:
www.apgsga.ch/digital-production
128
Night3
01:00–05:00
1 day
05:00–01:00
Shopping ePanel
Prices in CHF, gross
10’’ spot
Showings every minute
No. of
ePanels
Booking
Calender weeks 01–48
1 day
1 week
Calender weeks 49–52
1 day
1 week
All Migros Aare properties
66
5 602
22 407
6 720
Zentrum Oberland, Thun Süd
Panorama-Center, Thun Süd
Sälipark, Olten
Gäupark, Egerkingen
Ladedorf Langendorf
Centre Brügg, Brügg b. Biel
Lyssbachpark, Lyss
Shoppyland, Schönbühl
Wynecenter, Buchs
4
6
4
12
9
8
4
10
9
467
520
347
1 050
347
694
347
1 050
780
1 867
2 081
1388
4 200
1 388
2 774
1 388
4 200
3 121
560
624
416
1 260
416
832
416
1 260
936
2
2
1
5
1
3
1
5
3
240
497
665
040
665
328
665
040
745
4
3
3
3
3
3
4
3
3
230
900
690
540
660
990
050
930
720
Belair Centre, Yverdon-les-Bains
Centre Manor, Marin
Quartz Center, Martigny
Pilatusmarkt, Kriens
Shopping Arena, St. Gallen
Rheinpark, St. Margrethen
City West, Chur
4
4
4
8
10
7
4
269
347
347
694
1 155
607
347
1
1
1
2
4
2
1
323
416
416
832
1 386
728
416
1
1
1
3
5
2
1
292
665
665
328
542
913
665
3
3
3
3
3
3
3
750
660
570
630
660
660
660
076
388
388
774
618
427
388
26 885
Number
of showings
per week
34 710
Digital | Other
Allocation options
Saturday bookings possible only in combination with a weekday.
Day bookings in CW 49–52 can only be submitted 6 weeks or
fewer before start of showing
Annual prices on demand
5%
Politics 25% (where permitted)
Network profile
Pages 98/99
129
Digital
City ePanel
15’’ spot City ePanel 72 inches
No. of ePanels
Booking
1 day
1 week
Winterthur
10
1 180
5 899
5%
Event eBoard
FullScreen 30’’ spot 1 week1
No. of eBoards
Turm Basel St. Jakob
1
1 week
Sun–Thu 06:00–23:00, Fri–Sat 06:00–24:00
2 178
Event ePanel Hallenstadion Zürich
Event ePanel 82 and 70 inches
No. of ePanels
It’s all in the hall 10’’ 1
ZSC Lions Attack season 2015/2016 10’’ 2
Entertainment 10’’ 3
Annual General Meetings 60’’
Event one week 10’’
Event one day 10’’
Event several days, per day 10’’
4
4
4
4
4
4
4
47
29
29
5
7
2
2
Prices
Prices for multiple 10’’ units on demand
Discount
10% on “It’s all in the hall”, “ZSC Lions Attack”, and
“Entertainment” packages for APG|SGA contract customers
who already occupy panels or billboards at the Hallenstadion,
subject to unchanged posting frequencies at this event venue
5%
1
All events, excluding General
Meetings
All qualification rounds,
including playoffs
3
All events in the Hallenstadion,
excluding ZSC games
2
Network profile
City ePanel > pages 92/93
130
000
500
500
000
000
800
100
Mountain ePanel
Prices in CHF, gross 10’’ spot
Mountain ePanel 70 inches
No. of
ePanels
Calender weeks
2016/2017
Arosa
1 week
Lenzerheide
1 week
Both regions
season
Both regions
1 week
Annual booking
Summer
Winter
Winter Peak
3/3
3/3
3/3
3/3
CW 45–44
CW 19–44
CW 45–18
CW 51–01, 04 –09
–
680
1 030
2 360
–
680
1 030
2 360
45 225
9 750
40 500
–
Prices in CHF, gross 10’’ spot
Mountain ePanel 70 inches
No. of
ePanels
Calender weeks
2016/2017
St. MoritzCorvatsch
1 week
St. MoritzPiz Nair
1 week
Both regions
season
Annual booking
Summer
Winter
Winter Peak
6/2
6/2
6/2
6/2
CW 45–44
CW 19–44
CW 45–18
CW 51–01, 04 –09
–
1 554
2 376
5 424
–
518
792
1 808
69 232
14 904
61 700
–
–
2 072
3 168
7 232
–
1 360
2 060
4 720
Both regions
1 week
Prices
The price of spots longer than 10” can be increased on a
per-second basis.
The official terms and conditions of APG|SGA Mountain
shall apply.
Discount
− Bookings of 2−3 weeks: 10%
− Bookings of 4 weeks and more: 15%
− Discounts are non-cumulative.
5%
Spot
7 days
Vekehrsbetriebe Luzern vbl
10 seconds
2 430
15 seconds
3 645
20 seconds 1
4 860
14 days
21 days
28 days
+7 days
4 860
7 290
9 720
7 290
10 935
14 580
9 720
14 580
19 440
2 430
3 645
4 860
Showings
18 showings per bus operating hour, no separate bookings
of bus lines or time windows, fractional seconds rounded up
or down
1
Longer showings on demand
Network profile
Mountain ePanel > page 100
131
Digital | Other
TrafficMediaScreen
Digital
TrafficMediaScreen
Spot
7 days
14 days
Auto AG Uri
10 seconds
15 seconds
20 seconds 1
500
750
1 000
1 000
1 500
2 000
21 days
1 500
2 250
3 000
28 days
2 000
3 000
4 000
+7 days
500
750
1 000
Showings
18 showings per bus operating hour, no separate bookings of bus
lines or time windows, fractional seconds rounded up or down
Combined discount
Combined discount of 30% in case of simultaneous booking with
Verkehrsbetriebe Luzern vbl
Spot
7 days
14 days
Busbetriebe Grenchen
und Umgebung BGU
10 seconds
15 seconds
20 seconds 1
300
450
600
600
900
1 200
21 days
900
1 350
1 800
28 days
1 200
1 800
2 400
+7 days
300
450
600
Showings
24 showings per bus operating hour, no separate bookings
of bus lines or time windows, fractional seconds rounded up
or down
Spot
7 days
14 days
Stadtbus Kreuzlingen
10 seconds
15 seconds
20 seconds 1
300
450
600
600
900
1 200
Showings
24 showings per bus operating hour, no separate bookings of bus
lines or time windows, fractional seconds rounded up or down
Prices/conditions
Exclusive of VAT, not including production costs, Basis: General terms
and conditions APG|SGA Traffic
Transports Publics Lausannois tl: prices on request
5%
1
Longer showings on demand
132
21 days
900
1 350
1 800
28 days
1 200
1 800
2 400
+7 days
300
450
600
Double Impact – Out of Home & Mobile Targeting
N
EW
– Co
ver
– Sele city
ct tar
get g
roup
If a smartphone user is in the vicinity of an
APG|SGA poster site, a banner from the same
advertiser is displayed on his device. Take
advantage of this efficient impact booster (more
channels = greater anchorage) which functions
on all commonly used smartphones and tablets.
Would you like to use your display advertising
more efficiently? A restriction by age and gender
is also possible.
«Double Impact» can also be used without a
link to our poster sites. We will be pleased to
work out the optimum city cover for your Out of
Home campaign.
Digital | Other
«Double Impact» instantly reinforces poster
advertising with display advertising on
mobile devices; intelligent, in real time and
tailored to the user.
Your message will be geolocalized for your target group via multiple channels, in real time1.
A situation that allows for great creative use.
1
APG|SGA has agreed an exclusive partnership with Jaduda
GmbH, a full-service provider for mobile marketing, who will
provide the necessary marketing technology for locationspecific mobile campaigns.
www.apgsga.ch/en/doubleimpact
133
APG|SGA Airport
Genève Aéroport
Around the airport
Format
Dimensions
Panel prices
Long term
F4L
89.5 x 128 cm
on request
268.5 x 128 cm
268.5 x 128 cm
116.5 x 170 cm
119 x 170 cm
9 m2
individual
individual
on
on
on
on
on
on
on
Short term
F12
F12L
F200
F200L
Rail eBoard
MegaPoster
PromotionZone
request
request
request
request
request
request
request
Lugano Airport
Within and around the airport
Format (long term)
Dimensions
F12L
F200L
F4L
Tarmac Branding
Window Branding
268.5 x 128 cm
119 x 170 cm
89.5 x 128 cm
approx. 30 m 2
116 x 101 cm
Panel prices
on
on
on
on
on
request
request
request
request
request
EuroAirport Basel Mulhouse Freiburg
Around the airport
Format (short term)
Dimensions
F12
F200
F200L
F24
F400LT
268.5 x 128 cm
116.5 x 170 cm
119 x 170 cm
268.5 x 256 cm
123 x 340 cm
Panel prices
on
on
on
on
on
request
request
request
request
request
Flughafen Zürich
Around the airport
Format (short term)
Dimensions
F12
F200L
Rail Beamer
268.5 x 128 cm
119 x 170 cm
12 m 2
Panel prices
on request
on request
on request
Panel prices
− Performance-rated prices based on the quality of the site
− Offers and prices on request
Campaign duration
− Long term: 1 to 3 years
− Short term: 7, 14, 21, 28 days, depending on format
134
APG|SGA Airport
For further information and current offers,
please consult:
www.apgsga.ch/airport
APG|SGA Mega Poster
Large formats
Format
Advertising plant
Dimensions
MegaPoster
MegaPoster Animation
MegaPoster 2D
MegaPoster 3D
MegaPoster Lenticular
Coverings
WideBoard
StairPoster
Self-promotion
SpecialSolutions
Emotional Branding
Tarpaulin
Tarpaulin
3D model
3D model
3D model
Tarpaulin
Tarpaulin
Tarpaulin
Tarpaulin
Tarpaulin
Tarpaulin
individual
individual
individual
individual
individual
individual
individual
individual
individual
individual
individual
Prices in CHF
on
on
on
on
on
on
on
on
on
on
on
request
request
request
request
request
request
request
request
request
request
request
Panel prices
− Performance-rated prices based on weighted frequency
counts, complemented with CPM data for intermedia and
intramedia comparisons
− Weighting factors: Viewing distance, obstacles, viewing
angle, distraction factors, complexity of traffic flows, object
size, lighting
Services
– Full service: Counsel, brainstorming, implementation including permissions if needed, production and installation
– Support for special executions: 2D, 3D, animation, lenticular
printing, promotion zones, etc.
Digital | Other
Sites
− Cities nationwide
− SBB railway stations
− Genève Palexpo, exhibition premises
− Access routes to tourism areas,
EuroAirport Basel-Mulhouse-Freiburg airport
Campaign duration
4 weeks, other durations on request
2016
Start of campaign
04.01.
01.02.
29.02.
28.03.
25.04.
23.05.
20.06.
18.07.
15.08.
12.09.
10.10.
07.11.
05.12.
Campaign weeks
01–04
05–08
09–12
13–16
17–20
21–24
25–28
29–32
33–36
37–40
41–44
45–48
49–52
Delivery
− MegaPoster: data delivery 14–21 days prior to posting, other
formats to be agreed
− Finished MegaPoster 7 days prior to posting
APG|SGA Mega Poster
please consult:
www.apgsga.ch/megaposter
135
APG|SGA Mountain
Resort lift
Format
Medium
Dimensions
Poster
BigPoster
MegaPoster
F24P
F12P
PanoramaBoard
Tarpaulin
Tarpaulin
Tarpaulin
Tarpaulin
Tarpaulin
PVC
PVC
PVC
PVC
Digital
< 7 m2
≥ 7 m2
≥ 12 m 2
278 x 261.2 cm
290 x 140 cm
250 x 40 cm
375 x 40 cm
100 x 50 cm
250 x 40 cm
70’’
Time-/InformationBoard
Skirack
Mountain ePanel
Ambient Media: Building Branding, Cablecar Branding,
Chairlift Branding, CrowdBarriers, EntryPortal Poster,
Infotainment Screen, Lounge Branding,
ProductReplica Oversized, Snowbed Branding,
Snowpark Promotion, Stair Branding
individual
Cube
individual
individual
300 x 300 cm
Prices in CHF
1 year
on request
on request
on request
from 5 400
from 1 900
from 2 900
from 3 400
from 1 400
from 1 900
see page 131
on request
on request
Panel prices
– Panels are priced on the basis of winter and summer
season frequencies weighted by resort lift class
– Production costs for tarpaulins and/or vinyls are charged and separately listed in the sales documentation
– Individual products and prices on request
Campaign
1 year: Weeks 45–44
Change of visual
– Possible on request in weeks 17–21: posting free of
charge, production costs are invoiced
– Change of visual outside these weeks: costs on request
Discount
Contract value in CHF, gross
100 000 – 179 999
180 000 – 249 999
250 000 – 349 999
350 000 – 449 999
> 450 000
Discount
5%
8%
15%
20%
25%
Digital
APG|SGA Mountain
please consult:
136
Digital | Other
APG|SGA Rail
Competence center for product development and integrated advertising solutions in Swiss railway
stations. Consulting and sale of special formats by APG|SGA Rail.
Analog and digital railway station billposting as well as MegaPoster and promotional panels by
APG|SGA, Allgemeine Plakatgesellschaft AG, and APG|SGA Mega Poster.
Railway-station special formats (min. 365 days)
Format
Medium
Dimensions
NeonSign
PermanentPoster
PermanentPosterL
Neon writing
Tarpaulin / film
Tarpaulin / film
individual
individual
individual
Prices in CHF
on request
on request
on request
Panel prices
– Panels are priced on the basis of frequencies
− Weighting factors: Viewing distance, obstacles,
viewing angle, distraction factors, complexity of
traffic flows, object size, lighting
− Production costs are charged and separately listed in
the sales documentation
− Individual products and prices on request
Campaign duration
Min. 365 days
Railway-station analog + digital poster advertising: APG|SGA,
Allgemeine Plakatgesellschaft AG
Offers > page 54 et seq.
Format
Paper
Backlit poster
Backlit poster
Rollingstar
Tarpaulin
City format F200
Wide format F12
Large format F24
Rail eBoard
Rail ePanel
Rail Beamer
x
x
x
x
x
x
x
x
x
x
x
x
Panel prices analog
Prices based on SPR+ performance data, target area
conurbation, universe resident population 15+
Campaign duration analog
7, 14, 21 days
Campaign duration digital
From 1 day
MegaPoster
All MegaPoster offers > page 135
APG|SGA Rail
please consult:
www.apgsga.ch/rail
138
Digital
Digital
Rail eBoard > page 126
Rail ePanel > page 128
Rail Beamer > page 128
APG|SGA Traffic
Hanging displays
Format
Prices in CHF, per panel, gross 1
7 days
14 days
21 days
28 days
+7 days
15.60
22.70
22.80
30.90
30.00
41.10
37.20
51.30
7.20
10.20
14.10
18.70
20.50
27.90
26.90
37.10
33.30
46.30
6.40
9.20
13.10
17.40
19.10
26.10
25.10
34.80
31.10
43.50
6.00
8.70
Service category 1
Hanging display
Hanging display with dispenser
Service category 2
Hanging display
Service category 3
Hanging display
Panel prices
– Price deviations at VBZ Zürich, and BVB Basel (all available
through APG|SGA Traffic)
– Dispenser refills: CHF 4.50 each
– Available only in series
ZEWO organizations
20% discount all year round, on showings of 2 weeks or more
Format
25 x 35 cm (visible surface 23 x 33 cm)
Posting
Every Monday, every week
Basis: General terms and
conditions APG|SGA Traffic,
not including production costs
Digital | Other
1
Digital
TrafficMediaScreen > pages 131/132
APG|SGA Traffic
Calculation tool for interior formats
www.apgsga.ch/traffic
Vehicle exteriors
Regarding public transit vehicle
exteriors (wraps), please consult:
139
APG|SGA Traffic
RailBoard, RailBoard Midi
Format
Prices in CHF, per panel, gross1
14 days
28 days
42 days
56 days
+14 days
Service category 1
RailBoard
RailBoard Midi
74.30
22.80
179.90
51.60
232.70
66.00
52.80
14.40
127.10
37.20
Format
RailBoard: Paper dimensions 65 x 31 cm, visible surface 63 x 29 cm
RailBoard Midi: Paper dimensions 25 x 35 cm, visible surface 23 x 33 cm
Available only in series
Posting
Every Monday, every week
Duration: at least 14 days
ZEWO organizations
20% discount all year round, on showings of 2 weeks or more
Backlit poster T2000 (Tram 2000, VBZ Zürich)
Format
Prices in CHF, gross 1
No. of panels
1 month
2 months
3 months
T2000 Large
T2000 Medium
T2000 Small
300
200
100
19 500
13 000
6 500
28 500
19 000
9 500
37 500
25 000
12 500
Format
Paper dimensions 76 x 36 cm, visible surface 74 x 34 cm,
backlit
Posting
Month: 4 oder 5 weeks, same price
Start: first Wednesday every month
2016
Posting dates
06.01.
03.02.
02.03.
06.04.
04.05.
01.06.
06.07.
03.08.
07.09.
05.10.
02.11.
07.12.
1
Campaign duration
4 weeks
4
5
4
4
5
4
5
5
4
5
4
140
Window decals
Format
Prices in CHF, per panel, gross 1
4 weeks
13 weeks
26 weeks
52 weeks
Service category 1
Service category 2
Service category 3
45.00
41.00
39.00
111.00
107.00
105.00
189.00
185.00
183.00
72.00
68.00
66.00
Panel prices
– Price deviations at VBZ Zürich, and BVB Basel
(all available through APG|SGA Traffic)
– Available only in series
ZEWO organizations
20% discount all year round, on showings
of 13 weeks or more
Format
50 x 25 cm
Billposting
Begins: Monday closest to the start of the month
2016
Posting dates
01.02.
29.02.
04.04.
02.05.
30.05.
04.07.
01.08.
29.08.
03.10.
31.10.
28.11.
Digital | Other
1
Campaign duration
4 weeks
5
4
4
5
4
4
5
4
4
5
141
Pricing
The quantities and costs of the offers presented here are
reference values and subject to change. Electricity costs of
backlit and illuminated posters are included in sales prices.
Our prices are calculated as follows:
Gross price
– Discount (GCD, last-minute, AVD/group discount)
= Net price
– AC
+ Services
= Net/net
+ VAT
= Amount invoiced
144
146
152
Prices | Terms
154
156
Prices
Discounts for analog and digital poster
products
Services
Posting calendar
subject to change
General terms and conditions:
www.apgsga.ch/gt
Poster contacts
SPR+ offers transparency – down to every single
poster site. That is why we use the individual
SPR+ contact rating of our street and railway
assets as the decisive factor in pricing. Poster
contact means number of passages, weighted by
the visibility factors:
– Passage angle
– Passage speed
– Time of day
– Clustering (number of panels per poster site)
Unlike outdoor settings where SRP+ measures
mobility with GPS, the performance of panels
in railway stations is calculated on the basis of
frequency flow models: in large stations, the
metrics are obtained with manual counts and
in smaller ones, they are based on official SBB
commuter data.
For practical reasons, we have established
contact categories based on six contact rating
brackets:
SPR+ contact categories
Weighted poster
contacts
per week 1
APG|SGA
price category
> 150 000
100 001–150 000
60 001–100 000
30 001– 60 000
15 001–30 000
< 15 000
Prime
1
2
3
4
5
1
Target area: conurbation
Universe: resident population 15+
Share of
panel
inventory
1%
3%
11%
27%
27%
30%
Additional factors in pricing
Apart from the SPR+ performance basis, the
price of each poster panel reflects three additional factors:
The geographical factor considers the demand
situation and distinguishes the 9 largest core
cities from all other target areas.
The format factor is based on the size of the
panel, distinguishing between the 2-squaremeter F200 large format, the 3-square-meter
F12 wide format, and the 7-square-meter F24
large format.
The attention factor reflects the quality of the
panel presentation; it distinguishes between
Rollingstar units, backlit/illuminated panels, and
standard panels.
Shopping centers, parking facilities
Individual SPR+ poster contact data is not yet
available for panels in shopping centers and
parking facilities. The panels installed at such
locations are rated one by one on the basis
of format, frequency, and site characteristics
and then graded by property class (prices see
page 149).
Free extra impact
The available SPR+ data is focused on mobility
within conurbations. Contacts generated by
long-distance commuters, transit and other
traffic have not yet been taken into account in
the performance metrics of the conurbation and
city networks. Until SPR+ also covers regional
and national mobility across all target areas,
such contacts offer you the benefit of additional
advertising exposure free of charge.
www.apgsga.ch/publikationen
www.spr-plus.ch
144
Prices | Terms
Mobility – measurable and calculable
The consumer’s contact with the poster takes place
in the viewing space, which has been individualized for each Swiss poster site on the basis of an
objective visibility rating. This is where the SPR+
poster contact is measured as the weighted
passage of a person. Weighting factors include
passage speed, passage angle, panel clustering
density, and the time of day. Measurements take
place with GPS technology: A representative group
of people are equipped with a mobility meter that
tracks their movements every second to one-meter
accuracy for a week and uploads the path data to
the SPR+ host computer. The path points of the
volunteers are linked with digital maps to yield an
exact plot of the mobility of the consumers in an
everyday setting. The responsibility for the implementation of the new fundamental study lies with
Swiss Poster Research Plus AG, an independent
company, with the assistance of a research advisory council.
Prices
Street, railway station F200
CHF, per panel, gross
F200
7 days 14 days 21 days
F200E
7 days
1
2
3
4
5
728 1 299 1 874
546
937 1 331
405
657 909
314
477 639
265
376 488
872 1 545 2 219
655 1 113 1 568
487
775 1 062
379
557
739
317
436
557
908 1 609 2 306
682 1 156 1 629
507
803 1 103
394
579
763
332
454
575
908 1 609
682 1 156
507
803
394
579
332
454
2 306
1 629
1 103
763
575
Prime
926 1 700 2 475
1 114 2 028 2 942
1 159 2 109 3 059
1 159 2 109
3 059
Price
category
14 days
21 days
F200L
7 days
14 days
21 days
F200LR
Genève
Zürich, Basel, Bern, Lausanne, Winterthur, St. Gallen, Luzern, Biel/Bienne
1
2
3
4
5
660 1 181 1 703
497
854 1 211
369
599 827
286
432 582
241
343 443
792 1 405 2 018
597 1 011 1 426
442
706
968
345
507
670
288
397
507
825 1 462 2 097
621 1 050 1 481
462
732 1 002
359
525
692
300
411
522
825 1 462
621 1 050
462
732
359
525
300
411
2 097
1 481
1 002
692
522
Prime
844 1 546 2 251
1 012 1 844 2 675
1 053 1 917 2 781
1 053 1 917
2 781
Other towns and communities
1
2
3
4
5
501
376
279
218
181
895 1 290
646 916
454 627
330 438
259 337
601 1 063 1 528
453
766 1 081
336
533
733
260
384
508
220
300
384
626 1 108 1 589
471
795 1 122
350
553
759
271
398
525
229
311
395
626 1 108
471
795
350
553
271
398
229
311
1 589
1 122
759
525
395
Prime
639 1 171 1 705
766 1 396 2 026
798 1 452 2 107
798 1 452
2 107
Panel prices
Street and railway station: Prices based on SPR+ performance
data, target area conurbation, universe resident population 15+
Digital
Rail ePanel > page 128
146
Street, railway station F12
F12
F12E
7 days
807 1 474 2 138
608 1 069 1 534
452
758 1 065
351
557 765
293
447 599
970 1 746 2 522
729 1 263 1 799
540
889 1 238
419
648
876
354
514
674
1 010 1 813 2 618
758 1 310 1 866
562
921 1 280
437
670
902
369
530
694
1 010 1 813
758 1 310
562
921
437
670
369
530
2 618
1 866
1 280
902
694
Prime 1 031 1 918 2 806
1 238 2 280 3 324
1 287 2 373 3 454
1 287 2 373
3 454
Price
category
14 days
21 days
F12L
7 days
14 days
21 days
F12LR
7 days
14 days
21 days
Genève
1
2
3
4
5
Zürich, Basel, Bern, Lausanne, Winterthur, St. Gallen, Luzern, Biel/Bienne
1
2
3
4
5
735 1 339 1 942
551
974 1 395
409
688 970
319
507 695
267
405 543
881 1 586 2 292
661 1 148 1 636
492
807 1 125
382
590
795
323
468
614
917 1 649 2 381
688 1 191 1 694
512
839 1 163
398
610
820
336
483
631
917 1 649
688 1 191
512
839
398
610
336
483
2 381
1 694
1 163
820
631
Prime
936 1 745 2 551
1 125 2 072 3 023
1 170 2 156 3 141
1 170 2 156
3 141
1
2
3
4
5
555 1 014 1 472
417
738 1 056
309
522 735
242
384 527
204
306 411
667 1 202 1 738
502
871 1 240
373
613
853
289
447
604
244
355
466
695 1 250 1 802
522
903 1 284
388
635
881
300
463
622
254
366
479
695 1 250
522
903
388
635
300
463
254
366
1 802
1 284
881
622
479
Prime
711 1 320 1 932
853 1 570 2 290
887 1 634 2 380
887 1 634
2 380
Prices | Terms
Panel prices
Digital
147
Prices
Startower F400LT
Large format F24
F400LT
7 days
14 days
21 days
Price
category
1
2
3
4
5
1 816
1 366
1 014
788
662
3
2
1
1
4
3
2
1
1
1
2
3
4
5
Prime
2 318
4 216
Price
category
Genève
F24
F24E
7 days
14 days
21 days
Genève
217
312
608
156
906
613
258
204
526
148
6 119
Zürich, Basel, Bern, Lausanne, Winterthur, St. Gallen,
Luzern, Biel/Bienne
922
102
464
050
823
1 453 2
1 093 1
810 1
631 1
529
671
948
387
025
824
3
2
1
1
1
889
805
962
419
119
Prime 1 856 3 474 5 094
1 745 3
1 309 2
974 1
756 1
637
163
296
622
186
946
4
3
2
1
1
582
281
269
620
258
2 227 4 126 6 027
Zürich, Basel, Bern, Lausanne, Winterthur, St. Gallen,
Luzern, Biel/Bienne
1
2
3
4
5
1 650
1 242
922
718
602
2
2
1
1
4
2
2
1
1
192
960
004
386
044
Prime
2 108
3 834
5 562
1
2
3
4
5
1 320 2 428 3 536
993 1 772 2 550
738 1 261 1 784
574
931 1 290
482
750 1 017
Prime 1 686 3 159 4 631
1 585 2
1 190 2
885 1
686 1
580
875
087
475
079
861
4
2
2
1
1
166
982
062
472
143
2 024 3 752 5 479
1
2
3
4
5
1 252
940
700
542
458
2 215
1 592
1 108
796
624
3
2
1
1
176
244
518
050
790
Prime
1 598
2 904
4 212
1
2
3
4
5
1 001 1 839 2 678
752 1 342 1 931
557
955 1 352
433
707 979
365
566 770
1 201 2 178 3 156
902 1 581 2 260
669 1 117 1 562
521
816 1 115
437
651
866
Prime 1 277 2 393 3 508
1 533 2 842 4 151
Panel prices
Digital
Rail Beamer > page 128
148
Shopping center, Parking 1
F4
Price category
7 days
14 days
1
2
3
4
5
6
7
8
9
10
–
73.00
58.00
53.00
50.00
48.00
42.50
45.50
38.00
52.00
–
109.50
86.50
78.50
70.00
71.00
63.50
65.00
53.50
77.50
Panel prices
– Impact rated prices by rental price category (RPC)
– Exceptions because of concession agreement provisions:
Zürich RPC 8 instead of RPC 1
Basel RPC 5 instead of RPC 2
Bern RPC 9 instead of RPC 3
Luzern RPC 10 instead of RPC 4
Town (Mobility F4)
–
Genève
Lausanne
Winterthur, St. Gallen, Biel/Bienne
Basel
Communities with 10,000–40,000 residents
All others
Zürich
Bern
Luzern
Location class
1
2
3
A
A B
A B C
279
218
181
1
2
3
A
A B
A B C
1
2
3
A
A B
A B C
1
2
3
A
A B
A B C
1 year
F200/F200E
454
330
259
627
438
337
8 500
5 500
4 300
553
398
311
759
525
395
10 000
6 600
5 200
522
384
306
735
527
411
9 500
6 400
5 100
635
463
366
881
622
479
12 000
7 700
6 100
F200L
350
271
229
F12/F12E
309
242
204
F12L
388
300
254
Panel prices
Individual panel value assessment based on frequency and
site characteristics, subdivided into property classes
1
City local F4
Price category
7 days
14 days
1
2
3
4
5
6
7
8
9
10
155.50
144.50
132.50
122.00
110.50
100.00
86.50
68.00
57.00
42.50
Applicable to all panels in
the proprietary shopping
center and parking facility
areas. For panels in street
and railway station areas,
rates are based on SPR+
performance data.
291.00
267.50
244.50
221.00
198.50
176.50
152.00
114.50
91.00
63.50
Prices | Terms
RPC
1
2
3
4
5
6
7
8
9
10
Price
category
Panel prices
Individual panel valuation based on site quality
Products
Individual depending on town/community
Digital
Shopping ePanel > page 129
149
Prices
Sports center
Price
category
F12/F200
7 days
14 days
21 days
1 year
F12L/F200L
7 days
14 days
21 days
1 year
1
2
3
4
346
291
203
159
869
709
435
309
9
7
4
3
409
331
–
–
1 059
821
–
–
11 370
8 830
–
–
607
500
320
236
Panel prices
150
340
615
670
350
736
576
–
–
F4
14 days
229
171
118
75
Camping, aquatic center, tennis
Price
category
Property
class
Season 1
F200
F12
1
2
3
4
A
A B
A B C
A B C
1 563
1 260
1 018
–
1 563
1 260
1 018
807
Panel prices
Individual panel valuation based on frequency,
graded by property classes
Frequencies
Subdivision of camping sites based on number of
overnight stays per season:
A = 50 000 +
B = 20 000 +
C = 20 000 –
Subdivision of aquatic centers based on
visitor frequency per season:
A = 150 000 +
B = 50 000 +
C = 50 000 –
Subdivision of tennis centers based on size:
B = large
C = medium
Trade show, exhibition, port of call
Panel prices
Individual panel valuation based on site quality, offers and
prices
on request
F4
963
766
525
267
Wide format / City format
Tourism community class (TCC)
F12P/F200L
F200P
1 year
1 year
1
2
3
6 900
5 500
4 300
5 500
4 200
3 100
Panel prices
– Davos, St. Moritz, Lenzerheide, Flims-Laax, Klosters, Gstaad:
variable posting possible > street, railway station rates
– All other resorts: rental duration 1 year
– Production costs for tarpaulins are charged and separately
listed in the sales documentation
TCC
1
2
3
Town
Davos, Grindelwald, St. Moritz, Zermatt
Arosa, Engelberg, Flims-Laax, Gstaad, Lenzerheide,
Verbier
Adelboden, Crans-Montana, Klosters, Leukerbad,
Leysin, Nendaz, Pontresina, Saas-Fee, Villars
World format
Price category
1
2
3
4
CHF, per F4, gross
14 days
229.00
171.00
118.00
59.00
Panel prices
Products
Individual depending on town/community
Indoor pools:
duration of season 1 year
Prices | Terms
1
Tourism area
Digital
Event ePanel > page 130
151
Discounts for analog and digital products
Order right – save money:
Benefit from our discounts.
Various order types make it possible for you
to optimize your purchase with regard to
both quality and price. The different types of
discounts cannot be cumulated.
Graduated campaign discount (GCD) and
agency commission (AC)
The GCD is granted for homogeneous productrelated campaigns with durations of no more
than 8 weeks.
GCD analog/AC Street, railway station,
shopping center, tourism area1
Contract value
in CHF, gross
GCD
in %
Advertising
budget
in CHF, net
AC
in %
2 000 000
1 200 000
800 000
460 000
250 000
46
42
39
28
18
1 080
696
488
331
205
5
5
5
5
5
000
000
000
200
000
Total cost
in CHF
net/net
1 026
661
463
314
194
000
200
600
640
750
NEW GCD digital/AC Street, railway
station, shopping center, event
Contract value
in CHF, gross
GCD
in %
Advertising
budget
in CHF, net
AC
in %
150 000
100 000
50 000
23
18
13
115 500
82 000
43 500
5
5
5
Total cost
in CHF
net/net
109 725
77 900
41 325
NEW GCD digital plus/AC Street, railway
station, shopping center, event
Contract value
in CHF, gross
GCD
in %
Advertising
budget
in CHF, net
AC
in %
Total cost
in CHF
net/net
150 000
100 000
50 000
33
28
23
100 500
72 000
38 500
5
5
5
95 475
68 400
36 575
The GCD digital plus (+10% on digital products)
markdown is granted if a campaign reaches a
GCD analog level plus a GCD digital level.
1
152
Except Premium Branding and F4
Last-minute discount
Selected individual, analog addresses, from the list
of available panels, 20% discount, max. 5 weeks
before start of posting.
Annual volume discount
(AVD/group discount)
You can benefit from an annual volume or group
discount. The amount is calculated on the basis
of your total net payments to APG|SGA in the
prior year for analog standard F200, F12, F400,
F24, and F4 formats plus the digital products
City ePanel, Rail eBoard, Rail Beamer, Rail ePanel,
Shopping ePanel, Event eBoard and Event ePanel.
You can also conclude an agreement based on
the expected current-year budget. The discount is
granted for all short-term orders 1, and cannot be
cumulated with other discounts. The recipients
are either individual customers (1 invoice address)
or groups (several invoice addresses).
Advertising budget
in CHF, net
1
000 000
500 000
400 000
100 000
825 000
550 000
275 000
100 000
10 000
AC in %
35
30
25
22.5
20
17.5
15
12.5
10
5
5
5
5
5
5
5
5
5
Special offers
Please check our website for special offers and
promotions:
www.apgsga.ch/specials
Political billposting
Flat 25% political discount and 5% agency commission (not combinable with other discounts).
Exceptions: Premium Branding and F4.
Federal Agencies
No discounts on Premium Branding networks.
ZEWO discount
Non-profit institutions/organizations with ZEWO
label are granted a discount of 50% (including
agency commission) on all bookings. Exceptions:
Premium Branding, special offers, F4 products,
long-term orders/contracts, locally coordinated
products.
Except Premium Branding, F4,
trade shows and exhibitions,
annual contracts, seasonal
bookings, and long-term orders
Prices | Terms
5
3
1
1
AVD in %
Carline and Profitline
Exposure quality at top terms – our budget line.
Product description: page 55.
153
Services
Services
Offer
APG|SGA PosterDirect
Vacancy list
APG|SGA InterMediaMap
Interaction
Cost
Online tool for single-panel bookings
For registered users: current network availabilities
Visualization of poster campaigns with Google Maps
SmartLink: Poster image recognition and landing-page link
SmartAd: Modular landing page, reporting, support
Double Impact
Campaign viewing
Posting manifest
Photo documentation,
Poster
Photo documentation,
Digital
NFC (Near Field Communication)
QR code
Reinforces poster advertising with display advertising
on mobile devices
Smartphone App: find more than 60,000 panel sites,
query their performance and prices,
launch requests for bids and get OoH news
Guided customer tour with APG|SGA employees
Address list of the sites of all billpostings
Photos of poster campaign in the Big5 Cities
Photos of poster campaign elsewhere
Poster campaigns in excess of CHF 250,000 net
Photos of campaigns in the Big5 Cities
Campaigns out of Big5 Cities
Campaigns in excess of CHF 45,000 net, Big5 Cities
Strategy and concept
Market and target group analyses based on briefing
Refund of costs for bookings in excess of CHF 50,000
SPR+ Expert
Master planning, calculation of media performance
for all formats, except F4: Reach by contact class, OTS,
contact total, GRP, CPM, etc.
SPR+ special surveys
Provider-neutral precision planning and analysis
of poster campaigns, with customer’s power of attorney
APG|SGA Poster
Posttests national poster campaigns 1
Performance Index PPI opinion poll: Recall, brand recognition, and appeal
Special executions
Service fee plus billable hours and charges
(approval by authorities)
Expressline
Service surcharge
Delayed poster delivery To be negotiated
Administrative
Subsequent calculation changes to sales documentation
surcharge
at customer’s request
1
Program: see www.apgsga.ch/ppi
154
Free
Free
Included
CHF 100 per campaign
(visuals incl.)
CHF 4,900 per
campaign (visuals incl.)
On request
On request
as of CHF 4,000
Free
Included
Included
CHF 25 per photo
Billable hours
Included
CHF 25 per photo
not possible
Included,
on demande
CHF 220 per hour
Flat rate CHF 200
per campaign
Included
Flat rate CHF 200
per campaign
Included
Flat rate CHF 4,500
Included
CHF 2,000
Service fee included
22 500 CHF
Billable hours
Flat rate CHF 30
per amendment
Additional billposting services
Offer
CHF, per panel, net
F200 F200L F200LR
Change of visual within schedule
Change of visual outside of schedule 1
Add-ons/snipes within schedule
Add-ons/snipes outside of schedule
Underlay sheets
40
160
20
140
40
40
160
–
–
–
40
–
–
–
–
F12
60
180
20
140
60
F12L F12LR F400LT
60
180
–
–
–
F24
F4
120
240
20
140
120
20
140
20
140
20
60
–
–
–
–
80
180
–
–
–
From 4 panels
F4
F2003
F123
230
310
390
470
550
320
400
480
560
640
430
530
630
730
830
Temporary advertising plant
Term of lease
CHF, per panel, net 2
1–3 panels
F4
F200 3
1
2
3
4
5
300
400
500
600
700
week
weeks
weeks
weeks
weeks
400
500
600
700
800
F12 3
520
640
760
880
1 000
1
Prices | Terms
On request, depending on capacities,
same prices as for subsequent posting of
delayed-delivery posters
2
Full service: Billposting, delivery, and pickup
(no agency commission)
3
The following surcharges apply to F200 and
F12 formats posted more than 25 km away
from an APG|SGA delivery center:
Per km from the APG|SGA delivery center:
CHF 2.00
Per man-hour worked per employee:
CHF 120.00
155
Posting calendar
Street, railway station
F200/F200L/LR, F12/F12L/LR, F400LT
7, 14 or 21 days
all weeks
Monday–Wednesday
Week
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Start
F1
F1
04.01.16
11.01.16
18.01.16
25.01.16
01.02.16
08.02.16
15.02.16
22.02.16
29.02.16
07.03.16
14.03.16
21.03.16
28.03.16
04.04.16
11.04.16
18.04.16
25.04.16
02.05.16
09.05.16
16.05.16
23.05.16
30.05.16
06.06.16
13.06.16
20.06.16
27.06.16
Week
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
Large format
F24
7, 14 or 21 days
all weeks
Tuesday–Thursday
Start
F1
F1
04.07.16
11.07.16
18.07.16
25.07.16
01.08.16
08.08.16
15.08.16
22.08.16
29.08.16
05.09.16
12.09.16
19.09.16
26.09.16
03.10.16
10.10.16
17.10.16
24.10.16
31.10.16
07.11.16
14.11.16
21.11.16
28.11.16
05.12.16
12.12.16
19.12.16
26.12.16
Week
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Start
05.01.16
12.01.16
19.01.16
26.01.16
02.02.16
09.02.16
16.02.16
23.02.16
01.03.16
08.03.16
15.03.16
22.03.16
29.03.16
05.04.16
12.04.16
19.04.16
26.04.16
03.05.16
10.05.16
17.05.16
24.05.16
31.05.16
07.06.16
14.06.16
21.06.16
28.06.16
Week
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
Start
05.07.16
12.07.16
19.07.16
26.07.16
02.08.16
09.08.16
16.08.16
23.08.16
30.08.16
06.09.16
13.09.16
20.09.16
27.09.16
04.10.16
11.10.16
18.10.16
25.10.16
01.11.16
08.11.16
15.11.16
22.11.16
29.11.16
06.12.16
13.12.16
20.12.16
27.12.16
F1 = Holiday: Posting on subsequent day
Posting
To assure the full 7-, 14-, or 21-day posting
durations, all panels are periodically managed –
always on the same weekday at about the same
time (so-called paced posting). In the 28 largest
cities, all standard and backlit posters (F12, F12L,
F12LR, F200, F200L, F200LR and F400LT formats) are posted on Mondays. According to the
same paced principle, posting takes place in the
remaining conurbation communities on Tuesdays
156
and Wednesdays. This procedure guarantees
strong and optimized advertising impact.
F4 posters are processed Tuesdays through
Fridays, F24 posters Tuesdays through Thursdays.
Panels in shopping centers and parking facilities
are managed Tuesdays through Thursdays. All
these operations are handled according to the
paced posting principle.
Shopping center, parking
F200/F200L, F12/F12L
7, 14 or 21 days
all weeks
Tuesday–Thursday
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Start
05.01.16
12.01.16
19.01.16
26.01.16
02.02.16
09.02.16
16.02.16
23.02.16
01.03.16
08.03.16
15.03.16
22.03.16
29.03.16
05.04.16
12.04.16
19.04.16
26.04.16
03.05.16
10.05.16
17.05.16
24.05.16
31.05.16
07.06.16
14.06.16
21.06.16
28.06.16
Week
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
Start
05.07.16
12.07.16
19.07.16
26.07.16
02.08.16
09.08.16
16.08.16
23.08.16
30.08.16
06.09.16
13.09.16
20.09.16
27.09.16
04.10.16
11.10.16
18.10.16
25.10.16
01.11.16
08.11.16
15.11.16
22.11.16
29.11.16
06.12.16
13.12.16
20.12.16
27.12.16
Week
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Start
F1
F1
04.01.16
11.01.16
18.01.16
25.01.16
01.02.16
08.02.16
15.02.16
22.02.16
29.02.16
07.03.16
14.03.16
21.03.16
28.03.16
04.04.16
11.04.16
18.04.16
25.04.16
02.05.16
09.05.16
16.05.16
23.05.16
30.05.16
06.06.16
13.06.16
20.06.16
27.06.16
Week
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
Start
F1
F1
04.07.16
11.07.16
18.07.16
25.07.16
01.08.16
08.08.16
15.08.16
22.08.16
29.08.16
05.09.16
12.09.16
19.09.16
26.09.16
03.10.16
10.10.16
17.10.16
24.10.16
31.10.16
07.11.16
14.11.16
21.11.16
28.11.16
05.12.16
12.12.16
19.12.16
26.12.16
To note
Prices | Terms
Week
Tourism area
F200/F200L, F12/F12L
7, 14 or 21 days
all weeks
Monday–Wednesday
Booking launch
05.10.2015: booking window 2016–1
11.04.2016: booking window 2016–2
Delivery
Posters and all other advertising media
must be submitted at least 10 work days
before posting starts.
Delivery address: Page 171
157
Posting calendar
Seasonal posting
F200/F200L, F12/F12L
Date 1
Site category
Week
Tourism area 2
Resort lift 2
45–44
45–44
45–18
19– 44
18– 43
39 –12
13–38
15–44
Camping
Aquatic center 3
Tennis 2
Port of call
07.11.16–05.11.17
07.11.16–05.11.17
07.11.16–07.05.17
11.05.16–08.11.16
04.05.16–01.11.16
26.09.16–26.03.17
27.03.17–24.09.17
11.04.16–06.11.16
Trade shows 2016
Key events
No. of visitors 4
Muba, Basel 5
Salon international de l’auto
et accessoires, Genève
LUGA, Luzern
Salon international du livre de la
presse et du multimédia, Genève
Comptoir Suisse, Lausanne
Züspa, Zürich
Foire du Valais, Martigny
Olma, St. Gallen
Basler Herbstwarenmesse, Basel
Les Automnales, Genève
162 234
15.04.–24.04.
682 000
115 000
03.03.–13.03.
29.04.–08.05.
1
Actual start date of posting
depends on opening date of
the respective facility.
2
Available from 11.04.2016
3
Indoor pools: Season equals
364 days (04.05.2016–02.05.2017)
4
Source: Trade show organizers
(figures for 2014/2015)
5
Incl. ECO.CH, and Basler
Ferienmesse
158
95
125
97
220
375
70
145
000
000
000
145
000
000
000
Date
27.04.–01.05.
10.9.–19.09.
30.09.–09.10.
30.09.–09.10.
13.10.–23.10.
October/November
11.11.–20.11.
159
Prices | Terms
Information, services and tools
We offer you a whole range of tools that can be used on any
computer without any additional software installation and
with just a click of the mouse. This makes it easier for you to
plan and organize your poster campaign.
165
166
169
170
APG|SGA websites
APG|SGA PosterDirect and
Interaction
Poster production
Info | Service | Tools
162
163
164
APG|SGA websites
Get there with a few clicks. Everything you want
to know about Out of Home advertising can be
found at the following addresses:
– Facts and figures
– Media research news
– Products and technical data
– Planning resources
– Search programs
– Downloadable publications
and much more
APG|SGA
Digital and analog poster advertising along
streets, on squares, in railway stations, at points
of sale, and points of interest:
www.apgsga.ch
Advertising around the airport:
Fixed and temporary MegaPoster panels:
Advertising and communication systems
in the mountains:
Product development and sale of special formats
in railway stations:
www.apgsga.ch/rail
Exterior and interior ad space in public
transportation vehicles:
162
Under the innovate! label APG|SGA systematically captures, develops and presents the
innovative strength of the Out of Home medium
and that of its own products and services. An
innovation team was established and an online
platform created which uses specific cases to
show APG|SGA’s market partners just how much
can be achieved with Out of Home advertising
in terms of planning, creativity, production, and
advertising media technology.
www.apgsga.ch/innovate
With APG|SGA’s popular smartphone app, you
can conveniently access information about your
want-to-have poster site no matter where you
are. You can find any poster panel by entering a
search term (city, street) or on the basis of your
geographical position if you have GPS services
activated. The app gives you access to more
than 60,000 panels all across Switzerland. For
each located poster site, you will receive detailed
information such as the panel number, format,
community, address, SPR+ contact category,
price, and a picture of the panel.
You can save the site as a favorite, place it in the
basket for a quote, or recommend it via e-mail
or Facebook.
163
Furthermore, both the iPhone and Android versions of the app provide you with Out of Home
Media news. The app can be downloaded free
of charge in the App Store or from Google Play.
APG|SGA PosterDirect and APG|SGA InterMediaMap
www.posterdirect.ch
Plan and book your poster campaign online:
− define region and format
– book the poster campaign
– place the order
No login is required to access information
about prices and panel locations with 7-, 14-, 21-day
campaign durations as well as annual sites.
APG|SGA InterMediaMap visualizes your poster
campaign online. The tool is based on Google
Maps and provides you with all relevant information about available or booked sites, including
photos.
164
Interaction
Out of Home advertising and digital added
utility
Interactive options create optimized interconnectivity of mobility, analog Out of Home advertising and added digital usability. Your poster
campaign becomes an interactive experience
with the Shortcut app, the QR code, or NFC tag.
The smartphone app recognizes posters,
MegaPosters, hanging displays and further Out
of Home advertising formats. This gives the
smartphone user access to valuable complementary information and services.
Shortcut
Advertise interactively with the Shortcut app
Shortcut transforms your poster campaign into
an interactive experience. The application recognizes posters, MegaPosters, hanging displays,
and a number of other Out of Home advertising
formats.
SmartLink
The SmartLink product incorporates poster visual
identification and automatic interfaces with
social media. It can also activate a landing-page
link and thus establish a direct connection to
your website.
NFC
Near Field Communication (NFC) is an international transmission standard for wireless data
exchange over a distance of a few centimeters.
When a smartphone is held near an NFC tag,
this automatically opens a site defined by the
customer. This innovative technology pairs Out
of Home campaigns with smartphones in an
ideal way. We are eager to acquaint you with
the new possibilities that let you reach your
target group across several channels without
media disruptions.
www.apgsga.ch/services
QR code
A QR (Quick Response) code is a two-dimensional barcode which displays information with
black and white pixels. The software needed
to read this code is available free of charge for
nearly any smartphone equipped with a camera
(examples: iPhone, Google Android, Blackberry,
Symbian). QR codes are used to establish links
which connect offline media (paper and others)
with websites in the Internet. The user merely
needs to scan the code to gain smartphone
access to the website specified by the customer.
Double Impact – Out of Home &
Mobile Targeting
Page 133
165
SmartAd
The SmartAd upgrade delivers three customizable modules: sweepstakes, coupons, and
storefinders. Our deliverables include in-depth
counsel, a modular landing page, and sophisticated reporting.
Poster production
Paper quality
Wet poster
F4 / F12 / F200 / F24
Blueback/Chantegris paper
bright, white
110–120 g/m 2
One side coated
Grain-long
Backlit poster
F12L / LR, F200L / LR Whiteback backlit poster paper
Back side white
Translucent printing 135–150 g/m 2
Both sides coated
Blueback/Chantegris wet poster:
water resistance
The wet poster is folded, soaked in water, and
then glued to a panel. The paper used for such
posters must be able to absorb water in order to
become supple for posting and bond with the
adhesive. Hydrophobic paper is not suitable.
Due to wet expansion, wet posters must be
supplied grain-long trimmed. The adhesive
surface should be rough. For full-surface, dark
visuals, uncoated paper is preferable. This prevents breaking in the fold. Suitable special paper
qualities are offered by several manufacturers.
In the event of uncertainties regarding
the suitability of a particular paper grade,
APG|SGA Logistics will conduct billposting
tests on request.
Whiteback backlit poster:
back side white or translucent printing
The backlit poster is suspended inside a special
lightbox and illuminated from behind with electric light that shines through the paper. Unlike
the wet poster, the paper should absorb as little
humidity as possible. For optimal transparence,
ask expressly for special Whiteback backlit poster
paper.
166
Translucent posters ensure that your visual is
equally illuminated during the day (light from
front) and at night (backlit). The difference
between a backlit and a wet poster is similar
to the difference between a photo slide and a
printed photo. To achieve a transparent slide
effect, the following rules should be observed:
– Ask expressly for backlit poster paper
– Single-part production, translucent printing
method
– Avoid solid-tone areas, black bars, overprints
– No subsequent overprints or add-ons and
snipes
– No recycled or colored paper
– No screen printing on back surface
APG|SGA backlit box
An APG|SGA backlit box is made up of five parts:
the housing with rear and side panels, a light
source with two to six neon tubes, depending
on the model, a translucent glass screen for the
uniform distribution of the transluminating light
onto the surface of the poster, a suspension
device for securing the poster above the translucent glass, and a non-reflective protective glass
to cover the outside of the poster.
Translucent printing
Translucent printing is a method to achieve
optimal color balance in backlit posters:
– Double-sided printing (offset and screen
printing with translucent colors)
– On special paper for backlit posters
– Front side: 4 color
– Back side: 3 colors, without black
– Color balancing in lightbox
Caution
For quality reasons – optimized effect
without dark overlap stripes – Wide
format F12L backlit posters must be produced and delivered as single-part posters.
One-part printing of F12L posters is not
possible with the offset process.
Printing methods
There are three methods suitable for poster
printing:
– Offset printing (medium to large runs)
– Screen printing (medium runs)
– Digital printing (smaller to medium runs)
For all three methods, the data is supplied in
digital form.
Inks
The following rules should be observed with
regard to printing inks:
– The water resistance of the inks is crucial for
preventing the posters from breaking when
folded and for assuring that the inks do not
bleed during the wet posting process or when
exposed to rain.
– Avoid large-area solids, ultra-fine screens, or
heavier paper, because the glue will not bond
properly in such cases.
– Do not use lacquer because this causes the
posters to stick together or crack when folded
and adversely affects soaking.
Data guidelines
City format F200
Digital printing
245 x 350 mm
Visibility field
239 x 342 mm
120 dpi in 1:1 format
Offset printing
245 x 350 mm
Visibility field
239 x 342 mm
355 dpi resolution
Final screen 34
Startower F400LT
Digital printing
Wide format F12
Digital printing
470 x 224 mm
Visibility field
462 x 216 mm
Offset printing
470 x 224 mm
Visibility field
462 x 216 mm
355 dpi resolution
Final screen 34
Large format F24
Traffic safety
Roadside advertising that compromises traffic
safety, especially if it contains traffic signs or
directional symbols, is unlawful as well.
Add-ons and snipes on wet posters
For add-ons and snipes, you have to use the
same paper quality and machine direction (grainlong) and printing technology as for posters.
Self-adhesive films do not adhere to wet posters
and are therefore not suitable.
Digital printing
470 x 448 mm
Offset printing
470 x 448 mm
355 dpi resolution
Final screen 24
World format F4
Digital printing
245 x 350 mm
Offset printing
245 x 350 mm
355 dpi resolution
Final screen 34
Caution: Backlit posters cannot be modified
with add-ons or snipes.
167
Printing in foreign countries
If you have your posters printed abroad,
please note that fundamentally different rules
may apply, for instance as regards dry-gluing
processes, paper qualities, fiber direction,
overlapping, etc.
Poster production
Screen (in offset and screen printing)
As a rule, the poster will be printed in the offset
process with a 24 to 34 screen. Depending on
the poster size, the data must be prepared in the
correct format with a resolution of 355 dpi. The
screening will be determined by the respective
printer depending on the printing process.
Computer-to-plate/Computer-to-screen
In digital printing, the data is processed directly
ex computer. In offset printing, it is transferred
to the plates, in screen printing to the screen
fabric.
Printing grain-long paper for wet posters
As in most printed matter, the paper fiber direction is important in poster printing. In the wet
gluing process, the paper absorbs considerable
amounts of water, and the width of a poster
part can expand by as much as 4 cm. It is essential to use only paper cut grain-long to assure
that it will expand in width – according to the
panel dimensions.
Caution: Do not place important elements in
the periphery.
Quality assurance
To help customers optimize the efficiency
of their advertising and to promote the
image of outdoor advertising in the
public and among supervisory authorities,
APG|SGA spares no effort to uphold the
quality of Out of Home Media. Therefore,
we will also take the liberty of contacting
printing houses in the event of noncompliance with the guidelines set forth in
this publication and draw their attention
to deficiencies that we identify. In the
event of repetitive errors, we also reserve
the right to express our disapproval in
writing and to directly notify customers of
violations of quality standards. Moreover,
we may invoice costs incurred for extra
work, reposting, and other types of corrective interventions that may be necessary.
168
Delivery note and label
Please document all deliveries with a detailed
delivery note that provides the most important
order data:
– Number of campaign (always notify printing
house)
– Customer
– Designation of visual
– Language
– Poster format
– Quantity
Label the poster rolls at the face end so they
can be identified in the high-bay warehouse.
Sample delivery note and label templates can be
downloaded here:
www.apgsga.ch/poster-production
Advertising media
Still
The still is a single JPG-format image in the RGB
color space; it is displayed without animation.
Animated spot
The animated spot is displayed in full size on the
screen. For this reason, no cropping is needed in
the production phase. The display is audio-free.
Slightly animated spot
Due to their site characteristics, City ePanels
must comply with certain design criteria that
allow only slightly animated spots.
Delivery of digital advertising media
Please indicate the client’s name, the campaign
number, and the visual’s designation each time
you submit digital advertising media. We will
respond with a confirmation of receipt and technical suitability of the digital advertising medium.
Upload digital media for ePanels, eBoards, and
eBeamers quickly and easily:
Information
Production notes
http://www.apgsga.ch/digital-production
169
www.apgsga.ch/delivery-digital
www.apgsga.ch
APG|SGA
Giesshübelstrasse 4
Postfach 1501, 8027 Zürich
T +41 58 220 70 00
F +41 58 220 70 97
[email protected]
APG|SGA
Mühlemattstrasse 50
Postfach, 5001 Aarau
T +41 58 220 71 00
F +41 58 220 71 99
[email protected]
APG|SGA
Hardstrasse 43
Postfach, 4002 Basel
T +41 58 220 73 00
F +41 58 220 73 99
[email protected]
APG|SGA
Bahnhöheweg 82
Postfach 513, 3018 Bern
T +41 58 220 71 00
F +41 58 220 71 99
[email protected]
APG|SGA
Neuengasse 48
2502 Biel
T +41 58 220 71 00
F +41 58 220 71 99
[email protected]
APG|SGA
Bahnhofstrasse 9
3900 Brig
T +41 58 220 73 80
F +41 58 229 74 96
[email protected]
APG|SGA
Ringstrasse 35b
Postfach 35, 7004 Chur
T +41 58 220 76 20
F +41 58 220 76 96
[email protected]
APG|SGA
Société Générale d’Affichage SA
45, rue des Tunnels
2000 Neuchâtel
T +41 58 220 71 30
F +41 58 220 71 95
[email protected]
APG|SGA
Cité des Jardins 13A
1700 Fribourg
T +41 58 220 71 40
F +41 58 220 74 93
[email protected]
APG|SGA
40, chemin St-Hubert
1950 Sion
T +41 58 220 74 10
F +41 58 220 74 96
[email protected]
APG|SGA
23, chemin d’Entre-Bois
Case postale 1395,
1001 Lausanne
T +41 58 220 74 00
F +41 58 220 74 99
[email protected]
APG|SGA
Helvetiastrasse 47
Postfach 383, 9006 St. Gallen
T +41 58 220 76 06
F +41 58 220 70 99
[email protected]
APG|SGA
Società Generale d’Affissioni SA
Via Bagutti 10
Casella postale 4348,
6904 Lugano
T +41 58 220 75 00
F +41 58 220 75 99
[email protected]
APG|SGA
Obergrundstrasse 98
6005 Luzern
T +41 58 220 71 00
F +41 58 220 71 99
[email protected]
APG|SGA
25, rue Cardinal-Journet
Case postale 100, 1217 Meyrin 2
T +41 58 220 72 00
F +41 58 220 72 99
[email protected]
APG|SGA Airport
T +41 58 220 70 00
F +41 58 220 70 97
[email protected]
APG|SGA Mega Poster
Paron AG
8045 Zürich
T +41 44 387 53 00
F +41 44 387 53 01
[email protected]
APG|SGA Mountain
T +41 58 220 70 00
F +41 44 220 70 95
[email protected]
www.apgsga.ch/rail
APG|SGA Rail
T +41 58 220 79 30
F +41 44 220 70 97
[email protected]
APG|SGA Traffic AG
Mühlemattstrasse 50
Postfach 2222, 5001 Aarau
T +41 62 834 10 60
F +41 62 834 10 78
[email protected]
APG|SGA Traffic AG
Bahnhöheweg 82
Postfach 529, 3018 Bern
T +41 31 990 90 80
F +41 31 990 90 85
[email protected]
APG|SGA Traffic SA
23, chemin d’Entre-Bois
Case postale 36, 1001 Lausanne
T +41 21 644 24 44
F +41 21 644 24 45
[email protected]
Delivery of posters
Delivery of digital media
APG|SGA
Logistikcenter
Hertistrasse 1, 8304 Wallisellen
T +41 58 220 70 11
F +41 58 220 73 91
[email protected]
www.apgsga.ch/delivery-digital
[email protected]
T +41 58 220 70 00
APG|SGA Traffic SA
Via Bagutti 10
Case postale 4348, 6904 Lugano
T +41 91 910 69 57
F +41 58 220 75 99
[email protected]
APG|SGA Traffic AG
Obergrundstrasse 98
6005 Luzern
T +41 41 317 00 00
F +41 58 220 73 95
[email protected]
APG|SGA Traffic SA
45, rue des Tunnels
2000 Neuchâtel
T +41 32 724 24 32
F +41 21 644 24 45
[email protected]
APG|SGA Traffic AG
Schlachthofstrasse 1
Postfach 312, 8406 Winterthur
T +41 52 208 93 62
F +41 52 208 93 64
[email protected]
APG|SGA Traffic AG
T +41 44 283 12 41
F +41 58 220 70 93
[email protected]
Printed in Switzerland
August 2015
All rights reserved
PERFORMA NCE
neutral
Printed Matter
No. 01-15-564999 – www.myclimate.org
© myclimate – The Climate Protection Partnership

Target areas, products, and prices 2016 Exposure – digital

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