IN Objektprofil_englisch__240216
Transcrição
IN Objektprofil_englisch__240216
IN – THE PREMIUM WEEKLY Publication frequency : Cover price: Weekly, Thursday. € 1.90 Target group: Young style-conscious, on trend women up to 39 Concept: IN gets right up close to Germany’s big names. IN knows the stars; it reveals how they love, laugh and live – how they party, battle through crises, and how they sometimes shed bitter tears. Over the years, IN has built up an extensive network of contacts, becoming a title that A-list stars truly trust. As a result, the magazine enjoys an outstanding reputation for exclusive scoops, interviews and high-end photo shoots. When celebrities have a story to tell, IN is their first port of call. It pulls back the curtains on the elite celeb world. But IN doesn’t stop at reporting on German stars; it showcases the Hollywood heroes, too. What’s more, IN is always up-to-the-minute with the latest fashion developments – with style and beauty contributions that focus on the most illustrious trend-setters. Readers discover the stars’ favourite looks, and IN provides the insider knowledge on how to recreate them. . Size: 215 x 285 mm Paid circulation: Single-copy sales and subscriptions: 87,165 (IVW IV/15) 77% Readership (MA 16-I): Total: Women: 690,000 660,000 = 97% Rate fot 1/1 advertisement, 2016: b/w or 4c 16,140,- € Cost-effectiveness: Cost per thousand (paid circul. Only): Cost per thousand (total) € 185.17 € 23.46 HALL OF FAME 17% discount for customers who also book ads in OK! IN - 97% Prozent der Leser sind Frauen Total % 100 IN % 100 Geschlecht Männer Frauen 49 51 4 97 HH-Führende 57 63 Merkmal Gesamt ZG-Index: Total = 100 7 189 110 Basis Frauen Alter 14-19 Jahre 20-29 Jahre 30-39 Jahre 40-49 Jahre 50 Jahre + ø 49,3 Jahre 7 13 13 17 50 32,8 Jahre 20 31 19 13 17 18-39 Jahre 29 60 Bildung Volksschule Mittlere Reife Abitur/Studium 40 34 26 29 44 27 Berufstätigkeit in Ausbildung/Studium Berufstätig 11 50 33 54 ledig 24 53 HH-Nettoeinkommen bis 1.000 Euro 1.000-2.000 Euro 2.000-3.000 Euro 3.000 Euro und mehr 7 29 30 33 4 18 29 49 313 237 Reichweite= 710.000 Personen Frauenanteil = 97% 141 75 34 208 72 131 103 289 108 222 52 63 95 148 Quelle: MA 2016-I