i Milk Green Green Cape Town Blue Istanbul Interior Copenhagen

Transcrição

Flower Power
Nelson Blue
Chromium Oxide Green
Copenhagen Blue
Miami Milk
Cape Town Blue
Bamboo
Trendsetter Blue
Welcome Green
The Green Queen
Grandma Green
Fleur Paint - Art and Design
Lucy in the Sky
Istanbul Interior
Vanity Blue
Fleur is a brand of: COLORIFICIO CENTRALE S.p.A.
Via Industria, 12/14/16 - 25030 Torbole Casaglia (BS) - ITALY
www.fleurpaint.com
Manufacturer’s representative in the U.S.A.:
Foremost European Paints Inc.
Cod. 90041
Art and Design
Art exhibition “Atelier Home Decor”, in collaboration with the Academy of Fine Arts of Brera (Milan) - 2011
“When we started developing
Fleur, our aim was to create
a paint easily usable on any
material, with a good coverage
and brushability.
As things progressed in the
search for these characteristics
we found an old recipe that
implied the use of a high
amount of very fine pigments and
a mix of minerals (especially
silicates) chosen for their
feature to refract light and
give the painted surface a
vibrant mattness.
The result was extraordinary.
The more and more industrialized
production that had
characterized the paint industry
in the past few decades had us
focus on mere technicality,
almost forgetting the value of a
beautiful finish.
When I talk to our clients and
I feel their enthusiasm for this
product I recognize the
same passion that we put in
its development and I think this
is the greatest satisfaction.”
“I bought Fleur for the first time when a colleague
recommended me to try it.
A customer had grown tired of an old dresser and
wanted to renovate it, so I was looking for a paint
with a good coverage, for large surfaces.
Since that day I have used Fleur for almost any work.
I like it because it’s really versatile and I can
use it on any material: I painted furniture, lamps,
canvases and recently my bike as well.”
“I like Fleur because it has an up-to-date color
range and it’s never ordinary. In the past I
used other paint lines but I could hardly find the
colors I had in mind and I often ended up adapting
my initial idea to the available materials.
In Fleur color range you can find colors matching
inspirations from the world of fashion and design.
I often realize that the creative
process gets reversed and the colors
themselves stimulate my imagination.
Sometimes I find myself with a jar in my hand
wondering: what can I do with this color?”
Fleur Contest “Art and Design” - 2015
“How many color brands can be found in a
fine art store?
Dozens.
There are brands that win the customer’s
trust by virtue of the company’s long
tradition; others, which have recently
built their reputation thanks to some
special feature.
Some brands are prefered to others
because of their professional image,
in other cases it is the price that
determines the customer’s choice.
Fleur goes beyond the traditional
approaches of marketing:
the artist loves it because it
contains ingredients which have
been carefully selected. It gets
appreciation from anyone who paints
bigger surfaces because of its ease of
use. And everybody likes it in the end
for its great aesthetic qualities and
refined color range.
I believe that those who buy Fleur, buy
it primarily because they feel attracted
by the beauty of the colors.
Then they just keep on buying it because
of the pleasure to use a product of
genuine quality.”
“Have you noticed that anything painted
with Fleur turns into something
beautiful?
I think the key is the fact it contains
minerals, which makes it different from
traditional acrylic colors. The minerals
contained in the product capture the
light and they diffuse it on the surface
before refracting it.
The extraordinary mattness, that the
painted object gets gives it a new
dimensionality where light and shadow
are emphasised and the color reaches a
unique vibrancy and incredible depth.”
MINERAL
CONTENT
The recipe of Fleur comes from a long
experience in restoration and decoration.
Its excellent coverage and versatility
of use on any material has made of Fleur
the first choice of artists, professional
decorators and designers.
But maybe it is the extraordinarily matt
finish and the vibrancy of its colors what
makes Fleur unique.
We are often asked to compare the mattness of Fleur with other paints.
Any Fleur color has maximum a 2% sheen - a standard in itself very
difficult to get to - but what’s relevant is the fact it is impossible to
get such a matt finish with an acrylic paint not affecting the vibrancy of
colors.
The difference lies in the minerals contained in Fleur. In fact, we use
a selection of silicates and other fine minerals, which refract and
diffuse light on the painted surface. If you look at an object painted
with Fleur, you don’t see a flat, “synthetic” mattness but rather
diffused light. You have the visual sensation of sinking into color, and
the final effect is very natural.
When you catch this essential aesthetic difference, it’s hard to go back
to other colors.
PIGMENTS
The chromatic vibrancy of
Fleur colors is achieved using high
amounts of extremely fine pigments
with superior quality.
These pigments give to the colors
an extraordinary depth.
You get the impression the object
itself is made of color.
Cape Town Blue
Hamptons Blue
French Mood
Lucy in the Sky
Nelson Blue
Copenhagen Blue
Trendsetter Blue
All about Grey
Lavender Blue
Sunrise Flirt
New York Loft
Purple Rain
Sunday Morning
Smoky
CHALKY LOOK
Extremely matt color with mineral
content suitable for all surfaces.
Water based.
TECHNICAL FEATURES
Mineral content: matt, chalk like finish.
High content of pigments: vibrant colors.
Excellent adhesion: no need to prime on
most surfaces.
Great brushability: quick application.
Eco-friendly: low VOC and recyclable
packaging.
Titanium White
fl.oz Chalky Look Eggshell
4.4 12001
11 12301
25.4 13413
84.5 13124
-
Chalk White
4.4 12050
11 12350
25.4
84.5
-
Cream Love
4.4 12051
11
25.4 13402 13205
84.5 13013
Eggshell
4.4 12014 12060
11 12314
25.4
84.5
-
Taupe Sophistication
4.4 12028 12062
11 12328
25.4
13206
84.5 13014
James Taupe
4.4 12013 12063
11 12313
13207
25.4
84.5 13126
Sugar
4.4 12010
11 12310
25.4
84.5
-
Magnolia
4.4 12052
11
25.4
84.5
-
Grey White
4.4 12053
11
25.4
84.5
-
Dove Grey
4.4 12054
11
25.4 13403
84.5 13017
-
Greige
4.4 12055 12061
11
25.4
13209
84.5
-
Mr Grey
4.4 12011
11 12311
25.4
84.5
Powder Rose
4.4 12016
11
25.4
84.5
-
Milady Rose
4.4 12057
11
25.4 13404
84.5 13024
-
Chocolate Blush
4.4 12113
11
25.4
84.5
-
Indian Elephant
4.4 12103 12064
11 12403
25.4 13405 13210
84.5 13025
-
Chocolate Wish
4.4 12056 12066
11
25.4 13406 13223
84.5
-
Burnt Umber
4.4 12009
11
25.4
84.5
Pink Rococò
4.4 12080
11
25.4
13216
84.5
-
Pretty Ballerina
4.4 12081
11
25.4
84.5
-
Babydoll Silk
4.4 12112
11 12412
25.4
84.5
-
Elegant Rose
4.4 12017
11 12317
25.4
84.5
-
Porto Red
4.4 12101
11
25.4
84.5
-
English Maroon
4.4 12020
11
25.4
84.5
American Beauty
4.4 12018 12067
11
25.4
13220
84.5
-
Crazy Horse
4.4 12111
11
25.4
84.5
-
Primary Magenta
4.4 12003
11
25.4 13417
84.5
-
Tomato Red
4.4 12029
11
25.4
84.5
-
Cherry Lips
4.4 12021 12071
11 12321
25.4
13227
84.5
-
Red Oxide
4.4 12008
11
25.4
84.5
4.4 fl. oz = 130 ml / 11 fl. oz = 330 ml / 25.4 fl. oz = 0,75 L / 84.5 fl. oz = 2,5 L
Love in Portofino
4.4 12084
11
25.4
13224
84.5 13134
-
Primary Yellow
4.4 12004
11
25.4 13415
84.5
-
Yellow Ochre
4.4 12007
11
25.4
84.5
-
Tropical Sunset
4.4 12085
11
25.4
13225
84.5
-
Grand Canyon
4.4 12022
11
25.4
84.5
-
Rusty
4.4 12106
11
25.4
84.5
Banana Cream
4.4 12015
11 12315
25.4
84.5
-
Vanilla Ice
4.4 12030
11
25.4
84.5
-
Flower Power
4.4 12087
11
25.4
13221
84.5
-
Bamboo
4.4 12024 12070
11 12324
25.4
13213
84.5 13145
-
Miami Milk
4.4 12086
11
25.4 13407
84.5 13146
-
Welcome Green
4.4 12105
11
25.4
84.5
-
Grandma Green
4.4 12023
11 12353
25.4
84.5
-
Malaysia Blue
4.4 12102
11 12352
25.4
84.5
-
Chromium Oxide Green Istanbul Interior
4.4 12006
11
25.4
84.5
-
The Green Queen
4.4 12090
11
25.4 13411
84.5
4.4 12059
11
25.4 13409
84.5
-
Vanity Blue
4.4 12089
11
13215
25.4
84.5
Cape Town Blue
Hamptons Blue
All about Grey
4.4 12058
11 12351
25.4 13408 13217
84.5 13155
-
4.4 12088
11
25.4
84.5 13022
-
4.4 12092
11
25.4
13208
84.5 13147
-
Lucy in the Sky
4.4 12025
11
25.4
84.5
-
Copenhagen Blue
4.4 12026
11 12326
25.4
84.5
-
Primary Cyan
4.4 12005
11
25.4 13416
84.5
-
Nelson Blue
4.4 12027
11
25.4
84.5
-
Trendsetter Blue
4.4 12091
11 12354
25.4 13412
84.5
French Mood
4.4 12031 12068
11 12331
13214
25.4
84.5
-
Sunrise Flirt
4.4 12082
11
25.4
84.5
-
Sunday Morning
4.4 12083
11
25.4
84.5
-
New York Loft
4.4 12093
11
25.4
84.5
-
Smoky
4.4 12012 12065
11
25.4 13410 13211
84.5
-
Black
4.4 12002
11 12302
25.4 13414
84.5 13125
-
Lavender Blue
4.4 12104 12069
11 12404
25.4
13219
84.5
-
Purple Rain
4.4 12019
11
25.4
84.5
EGGSHELL
Slightly satined paint with a heavy duty
finish, suitable for all surfaces.
Water based.
Eggshell finish: slightly satined
(20% sheen)
Excellent adhesion: no need to prime on
most surfaces.
HEAVY DUTY FINISH: no top coat needed.
Great brushability: quick application.
Eco-friendly: low VOC and recyclable
packaging.
Taupe Sophistication
4.4 12028 12062
11 12328
25.4
13206
84.5 13014
-
Greige
4.4 12055 12061
11
25.4
13209
84.5
-
James Taupe
4.4 12013 12063
11 12313
25.4
13207
84.5 13126
-
Indian Elephant
4.4 12103 12064
11 12403
25.4 13405 13210
84.5 13025
-
Chocolate Wish
4.4 12056 12066
11
25.4 13406 13223
84.5
-
Smoky
4.4 12012 12065
11
25.4 13410 13211
84.5
-
French Mood
4.4 12031 12068
11 12331
25.4
13214
84.5
-
Lavender Blue
4.4 12104 12069
11 12404
25.4
13219
84.5
-
Bamboo
4.4 12024 12070
11 12324
25.4
13213
84.5 13145
-
Cherry Lips
4.4 12021 12071
11 12321
13227
25.4
84.5
-
Aston Silver
fl.oz
4.4
11
25.4
12501
12801
13242
Champagne
fl.oz
4.4
11
25.4
12502
12802
13241
Lingotto
fl.oz
4.4
11
25.4
12503
12803
13240
Metallic
Metallic paint with a
high content of metallic
pigments, suitable for all
surfaces.
Water based.
Fleur Contest “Art and Design” - 2015
“I like Fleur because
it’s really versatile
and I can use it on any
material: I painted
furniture, lamps,
canvases and recently
Wood Primer
my bike as well.”
fl.oz
4.4
11
25.4
12601
12651
13102
Universal Primer
fl.oz
4.4
11
25.4
12602
12652
13101
Primer
Wood Primer:
Acrylic Primer for porous
surfaces, such as: wood, plaster,
terracotta, ...
White colour.
Let it dry 2-4 hours before
overcoating.
Water based.
Universal Primer:
Acrylic Primer for glossy or
non-porouse surfaces, such as:
MDF, melamine, varnished wood,
most metals, glass, plastic, ...
White colour.
Let it dry 24 hours before
overcoating.
Water based.
Glossy
fl.oz
4.4
11
25.4
12604
12654
13003
Satined
fl.oz
4.4
11
25.4
12605
12655
13004
Matt
fl.oz
4.4
11
25.4
12606
12656
13006
Varnish
Clear protective
varnish made with pure
acrylic resins.
Heavy duty, fast drying,
non yellowing finish.
Suitable on wood and any
painted surface.
Let it dry 2-4 hours
before overcoating.
Water based.
Brushes
High quality synthetic hair.
Lanced-shaped hair point: very soft tip
for an even finish.
No hair loss.
Easy clean.
Hand made in Italy
Rollers
Extra soft microfibre rollers for an
extremely smooth finish.
Fast, easy coverage
14003
0.6”x1.2”
14020
Round-shaped
n.14
1”
14012
0.6”x1.6”
14021
Round-shaped
n. 18
1.4”
14004
0.6”x2”
14022
Semi-oval
n. 1.5
2”x0.8”
14013
0.6”x2.35”
14023
Semi-oval
n. 2
2.2”x1.2”
14001
1.2”x2.75“
14006
Roller
3.9”x ø0.6”
14008
Roller
20”x ø1,85”
14006
Roller handle
3.9”x ø0.6”
14009
Roller handle
20”x ø1,85”
ENVIRONMENT
Nowadays we are witnessing a new awareness of
the environmental issues among the younger
generations. This has focused our attention
on waste and has led to new trends, both in
fashion and design, such as the “upcycling”,
or the transformation of disused objects and
waste materials into unique and original
artworks. It is a new form of functional art
that finds application in everyday life.
The new perspective given by “upcycling”
- which is basically the opposite of
“recycling” - has given birth to a new
“mantra” among artists and designers:
RECYCLING, REINVENTING, REUSING.
In harmony and in support of a more
sustainable attitude, we wanted to meet
the demand of a paint suitable on various
materials.
Moreover, we have adopted production methods
which would make it as environmentally
friendly as possible.
Hence the choice of a packaging made of glass
and cardboard which is 100% recyclable and
the reduction of VOC emissions to values
much lower than the legal minimum set by the
institutions.
First Happening “Creative Furniture”, dedicated to upcycling - 2014
Flower Power
UPCYCLING:
The term “upcycling” was
coined to express an
alternative to “recycling”,
Bamboo
which often indicates
the “downcycling” of
objects made of plastic,
wood, paper, which are
further processed in
order to obtain new raw
materials, usually of lower
quality.
Upcycling indicates instead
the transformation of old
materials and disused
objects into new objects
of higher value, both from
a qualitative, economic
and environmental point of
view.
The Green Queen
COMPANY
In 1946 Luigi and Adele
Dallamano founded in
Brescia the company
Colorificio Centrale
S.p.A. specialized on
production and sale of
paints for decoration and
restoration.
Since from the very
beginning the company
has given great value to
research and innovation
and committed to the
development of high
quality products.
Today it is still a
family business managed
by the third generation
which has consolidated
the company’s market
position and has achieved
international recognition
thanks to the attention
paid to the changes in
the world of color and
decoration.
Photography:
Elena Pagnoni
Enrico Mondello
Special thanks to all artists
and designers that are choosing
Fleur for their works
Printed in September 2015
Fleur is a brand of: COLORIFICIO CENTRALE S.p.A.
Via Industria, 12/14/16 - 25030 Torbole Casaglia (BS) - ITALY
www.fleurpaint.com
Manufacturer’s representative in the U.S.A.:
Foremost European Paints Inc.
Cod. 90041
Flower Power
Nelson Blue
Chromium Oxide Green
Copenhagen Blue
Miami Milk
Cape Town Blue
Bamboo
Trendsetter Blue
Welcome Green
The Green Queen
Grandma Green
Fleur Paint - Art and Design
Lucy in the Sky
Istanbul Interior
Vanity Blue

i Milk Green Green Cape Town Blue Istanbul Interior Copenhagen

Transcrição

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