PRESS RELEASE The Global SABRE Award for one of the best

PRESS RELEASE
The Global SABRE Award for one of the best campaigns
worldwide goes to HERING SCHUPPENER
The Holmes Report honours Kobold robotic vacuum cleaner blogger
communication
Düsseldorf, 02 October 2013 – Yet more success for HERING SCHUPPENER:
The Holmes Report declared the blogger communication for the Kobold VR100
robotic vacuum cleaner from Vorwerk to be one of the world’s 50 best public
relations campaigns of the past year. Out of more than 4,000 applications for
the global SABRE Awards this year only those with the highest marks from the
jury were selected for this honour. Marlies Peine, Senior Director at HERING
SCHUPPENER Unternehmensberatung für Kommunikation GmbH, developed
the communication concept together with Benjamin Pauwels: “The strategic
integration of bloggers is becoming increasingly important for classic
communication. Target groups view bloggers as highly credible and their
technical expertise makes them important opinion leaders. We are delighted to
receive this fantastic accolade. It proves that our communication approach has
been successful.”
Fourth Holmes Award in a row
This victory is the latest in a series of Holmes Group awards won by the
agency. In May it won the “Best of the Best” Gold SABRE Award 2013 in the
“Technology: Hardware” category. Previously it had received two Silver SABRE
Awards in 2012 for a campaign commissioned by the Portuguese Cork
Association.
The Kobold VR100 blogger communication, designed by the project team in the
Düsseldorf office of HERING SCHUPPENER, achieved 1.5 billion internet hits
within a few months. Paul Holmes, Editor-in-Chief and Publisher of The Holmes
Report and Chairman of the jury, commented on the 50 best entries: “These
campaigns were outstanding, both in their categories, within their regions and in
view of the enormous number of applications submitted in our SABRE Awards
competitions all over the world.” The coveted SABRE Awards of the Holmes
Group attract more applications for PR campaigns in key areas of
communication than any other competition in the world.
Contact
Marlies Peine
HERING SCHUPPENER
Unternehmensberatung für Kommunikation GmbH
Kreuzstraße 60
40210 Düsseldorf
Tel: +49 211 430 79 38
E-mail: [email protected]
About HERING SCHUPPENER
HERING SCHUPPENER is Germany’s leading communications consultancy. With
more than 160 consultants and offices in Düsseldorf, Frankfurt, Hamburg, Berlin and
Brussels, HERING SCHUPPENER specialises in strategic communication solutions for
companies in mission-critical situations such as M&A transactions, IPOs, strategy
consultation for communication, restructuring and change processes as well as crisis
management. Moreover, HERING SCHUPPENER advises its clients on a
continuous basis in all major areas of corporate communications, especially in
strategic brand communication, long-term press and investor relations activities, in
management and controlling of international communications activities as well as
corporate affairs.
Unternehmensberatung für Kommunikation GmbH
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