Launch of second phase of Latin NCAP
Transcrição
Launch of second phase of Latin NCAP
Latin NCAP Launch of second phase Brazil, Argentina and Mexico Results Latin NCAP 2011 1 Index 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Overview Brazil Results Argentina Results Mexico Results Event Journalists presents at the event 1:1 Interviews Clippings Brazil Clippings Argentina Clippings Mexico Next Steps Latin NCAP 2011 2 Launch of second phase of Latin NCAP - Overview The report is result of the strategy adopted by BursonMarsteller to leverage the knowledge about Latin NCAP initiatives in Latin America, specially Brazil, Mexico and Argentina. B-M worked in the launch of the second phase of the program, with the objective of inform the consumers about the importance of safety. Were selected the following editorial strategies to work with the press: automobile, behavior, consumer goods, business, children, women and international correspondents. Latin NCAP 2011 3 Launch of second phase of Latin NCAP – Brazil Results 57 Articles published so far 19 Journalists presents at the event 24 Number of Interviews 9 Latin NCAP 2011 1:1 Interviews 4 Launch of second phase of Latin NCAP – Argentina Results 15 Articles published so far Latin NCAP 2011 5 Launch of second phase of Latin NCAP – Mexico Results 30 Articles published so far 1 Number of interview Latin NCAP 2011 6 Launch of second phase of Latin NCAP - Event Launch of second phase of Latin NCAP was held in São Paulo on November, 24st, for clients, partners, government and media with the presence of the president of Fundación Gonzalo Rodríguez. The event was attended by 19 top journalists throughout the day, from several sections: economy, business and automobile. Latin NCAP 2011 7 Launch of second phase of Latin NCAP - Event Journalists present at the event - 19 Alessandro Reis – Agora São Paulo Raquel Sander – Agência RadioWeb Guilherme Greghi – Auto + Gregório Russo – Automotive News Brasil Nicolas Tavares – Car And Driver Hector Vieira – Carro Hoje Leonardo Faria – Carsale Bóris Feldman – Estado de Minas Júlia Wiltgen – Exame.com Felipe Nóbrega – Folha de S. Paulo Rafael Miotto – G1 Jair Oliveira – Ig Carros Latin NCAP 2011 8 Launch of second phase of Latin NCAP - Event Ricardo Ferraz – Jornal da Cultura Isadora – Quatro Rodas Kleber Wellington Werneck – RedeTv News Denis Freire de Almeira – R7.com Simone Queiroz – SBT Brasil Eugenio Augusto Brito – Uol Carros Renata Carvalho – Revista Auto Esporte Latin NCAP 2011 9 Launch of second phase of Latin NCAP - Event 1:1 Interview (During the event) Magazine Auto Esporte and David Ward Magazine Auto Esporte and Maria Fernanda Rodríguez Magazine Auto Esporte and Alejandro Furas Magazine Auto Esporte and María Inés Dolci Rede TV and María Fernanda Rodríguez SBT and María Inés Dolci Tv Cultura and María Inés Dolci Folha de S. Paulo and María Inés Dolci Auto + and María Inés Dolci Latin NCAP 2011 10 Highlights - Brazil Latin NCAP 2011 11 Launch of second phase of Latin NCAP - Event Highlights 11/29 – Traps on wheels http://news.globalnews.com.ar/(S(ptotpwzio4qe34podu2btifm))/VerNoticia.aspx?n=13442114&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517&m=i Latin NCAP 2011 12 Launch of second phase of Latin NCAP - Event Highlights 11/30 – Traffic safety http://news.globalnews.com.ar/(S(ptotpwzio4qe34podu2btifm))/VerNoticia.aspx?n=13483497&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517&m=i Latin NCAP 2011 13 Launch of second phase of Latin NCAP - Event Highlights 11/30 – National insecurity http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13483463&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 14 Launch of second phase of Latin NCAP - Event Highlights 11/26 – Daily insecurity http://news.globalnews.com.ar/(S(2ivrrwl4sxcxqyvi3cxysfom))/VerNoticia.aspx?n=13421778&u=cb27f8d3-2a014e2a-b033-f2fe9550399e&c=7517&m=i Latin NCAP 2011 15 Launch of second phase of Latin NCAP - Event Highlights 11/27 – Car 1.0 has security level of 90 ‘s http://news.globalnews.com.ar/(S(2ivrrwl4sxcxqyvi3cxysfom))/VerNoticia.aspx?n=13421779&u=cb27f8d3-2a014e2a-b033-f2fe9550399e&c=7517&m=i Latin NCAP 2011 16 Launch of second phase of Latin NCAP - Event Highlights 11/25 – Bad safety in cars of Latin America http://news.globalnews.com.ar/(S(2ivrrwl4sxcxqyvi3cxysfom))/VerNoticia.aspx?n=13325099&u=cb27f8d3-2a014e2a-b033-f2fe9550399e&c=7517&m=i Latin NCAP 2011 17 Launch of second phase of Latin NCAP - Event Highlights 11/24 – Brazilian cars didn’t work in Latin NCAP crash tests http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13685185&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517&m=i Latin NCAP 2011 18 Launch of second phase of Latin NCAP - Event Highlights 11/24 – Cars sold in Brazil didn’t work in crash tests http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13684468&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517&m=i Latin NCAP 2011 19 Launch of second phase of Latin NCAP - Event Highlights 11/24 – Popular cars disappoint in crash tests http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13687591&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517&m=i Latin NCAP 2011 20 Launch of second phase of Latin NCAP - Event Highlights 11/24 – Popular cars Celta, Classic, Uno and Ka are desapproved in crash tests http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13687591&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517&m=i Latin NCAP 2011 21 Launch of second phase of Latin NCAP - Event Highlights 11/24 – Safety of Brazilian cars is the same of na european 20 years ago http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13687339&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517&m=i Latin NCAP 2011 22 Launch of second phase of Latin NCAP - Event Highlights 11/24 – Brazilian cars didn’t work in Latin NCAP crash tests http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13746623&u=cb27f8d3-2a014e2a-b033-f2fe9550399e&c=7517&m=i Latin NCAP 2011 23 Other Clippings Latin NCAP 2011 24 Launch of second phase of Latin NCAP - Event • • A Tribuna Santos – 11/30/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13483501& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Car And Driver Brasil – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13687080 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Diário do Vale – 12/01/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13529936& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Expresso da Informação – 11/30/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13529934& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Estado de Minas – 11/30/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13483503& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 25 Launch of second phase of Latin NCAP - Event • • Estado de Minas – 12/03/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13645604& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Expresso MT – 11/27/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13392097& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Extra RJ – 11/25/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13336516& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Extra RJ – 11/30/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13483504& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Folha de S. Paulo – 11/25/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13336489& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 26 Launch of second phase of Latin NCAP - Event • • Folha de S. Paulo – 11/28/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13409785& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Jornal da Tarde – 12/02/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13553863 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Jornal do Comércio – 12/01/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13518123 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • O Globo – 11/23/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13222070 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • O Globo – 11/25/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13325097 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 27 Launch of second phase of Latin NCAP - Event • • Propaganda e Marketing - 11/28/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13776819& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517&m=i • • Pro Teste – 12/01/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13483498 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Pro Teste – 12/01/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13483499 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Alagoas Web – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13687123 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Carros & Cia – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13685420 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 28 Launch of second phase of Latin NCAP - Event • • Autos Segredos – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13685037 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Autozine – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13686567 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Carros Blogs – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13686451 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Dignow – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13686146 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Exame.com – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13684754 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 29 Launch of second phase of Latin NCAP - Event • • Folha.com – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13687457 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Icarros – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13684189 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Info Motor – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13687226 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Motor Dream – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13684945 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Notícias Automotivas – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13684627 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 30 Launch of second phase of Latin NCAP - Event • • Novidades Automotivas – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13685810 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Posto Figueira – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13686890 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Tecno Data – 11/22/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13683406 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Terra Brasil – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13684471 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Truck Brasil – 11/22/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13683985 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 31 Launch of second phase of Latin NCAP - Event • • V do Racing – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13686999 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Vrum – 11/24/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13686999 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Correio de Sergipe – 12/08/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13776941& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Correio do Povo – 12/08/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13776938& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Diário Catarinense – 12/11/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13855535& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 32 Launch of second phase of Latin NCAP - Event • • Diário Catarinense – 12/11/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13855537& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • O Dia – 11/29/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13746617& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • O Estado de S. Paulo – 11/27/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13747024& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • O Globo – 12/07/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13712901& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • O São Gonçalo – 12/06/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13713008& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 33 Highlights - Argentina Latin NCAP 2011 34 Launch of second phase of Latin NCAP - Event Highlights 11/25 – Low rating to cars of the region http://news.globalnews.com.ar/(S(3lck0k12ozyjgqopgjbbijcd))/VerNoticia.aspx?n=13510893&u=cb27f8d3-2a014e2a-b033-f2fe9550399e&c=7517&m=i Latin NCAP 2011 35 Other Clippings Latin NCAP 2011 36 Launch of second phase of Latin NCAP - Event • • Argentina Auto Blog – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13494954& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Autoplus Digital – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13267482& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Autoplus Digital – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13267484& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Cerocien – 12/02/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13549169& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Yahoo – Argentina – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13294998& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 37 Launch of second phase of Latin NCAP - Event • • El Comercial (Formosa) – 11/26/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13375762& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Infobae – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13210295& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Los Andes – 12/04/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13610407& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Mega Autos Digital – 11/25/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13333520& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Terra Argentina – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13308899& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 38 Launch of second phase of Latin NCAP - Event • • Terra Argentina – 11/25/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13333520& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Tiempo Motor – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13304238& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Los Andes – 12/08/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13738889& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Los Andes – 12/08/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13738973& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 39 Highlights - Mexico Latin NCAP 2011 40 Launch of second phase of Latin NCAP - Event Highlights 11/28 – Cars: Popularity X Security http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13428486&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 41 Launch of second phase of Latin NCAP - Event Highlights 11/23 – The online financial http://news.globalnews.com.ar/(S(3lck0k12ozyjgqopgjbbijcd))/VerNoticia.aspx?n=13495383&u=cb27f8d3-2a014e2a-b033-f2fe9550399e&c=7517&m=i Latin NCAP 2011 42 Other Clippings Latin NCAP 2011 43 Launch of second phase of Latin NCAP - Event • • Auto Cosmos – 11/28/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13420545 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Portal Automotriz – 11/28/2011 http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13421459 &u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • 889 Notícias – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13723125& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Arts and Cards – 11/25/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13751409& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Auto Plaza – 11/29/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13752556& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 44 Launch of second phase of Latin NCAP - Event • • CNN Expansion.com – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13722735& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Deportes Terra mx – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13754917& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Diario de Yucatán Online – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13754652& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • El Diario de Coahuila – 11/23/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13753692& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • El Informador – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13753948& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 45 Launch of second phase of Latin NCAP - Event • • El Informador – 11/26/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13751876& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Enfoque Radio – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13754538& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Hidalgo Online – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13754010& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • La Prensa Internet – 11/25/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13725899& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Notisistema – 11/23/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13753513& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 46 Launch of second phase of Latin NCAP - Event • • Publimetro – 11/25/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13726342& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Sentido Comum Automotriz – 11/26/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13751891& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Sintesis – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13755058& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Sipse.com – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13755383& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • t1msn.com – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13753823& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 47 Launch of second phase of Latin NCAP - Event • • Terra Mexico – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13754202& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Terra Mexico – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13754292& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Terra Mexico – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13751538& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Top Management – 11/28/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13751952& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Tribuna de San Luís – 11/25/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13726158& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 48 Launch of second phase of Latin NCAP - Event • • Vox Mexico – 11/24/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13723048& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Yahoo.com.mx – 11/23/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13753408& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 • • Yahoo.com.mx – 11/25/2011 http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13750375& u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517 Latin NCAP 2011 49 Next Steps Latin NCAP 2011 50 Strengthen the relationship with key journalists Sensitize different stakeholders (feminine, children, doctors) Press trip do Labs in Germany Engagement program – consumers Latin NCAP 2011 51 Latin NCAP 2011 52