Launch of second phase of Latin NCAP

Transcrição

Launch of second phase of Latin NCAP
Latin NCAP
Launch of second phase
Brazil, Argentina and Mexico Results
Latin NCAP 2011
1
Index
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2.
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10.
11.
Overview
Brazil Results
Argentina Results
Mexico Results
Event
Journalists presents at the event
1:1 Interviews
Clippings Brazil
Clippings Argentina
Clippings Mexico
Next Steps
Latin NCAP 2011
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Launch of second phase of Latin NCAP - Overview
The report is result of the strategy adopted by BursonMarsteller to leverage the knowledge about Latin NCAP
initiatives in Latin America, specially Brazil, Mexico and
Argentina.
B-M worked in the launch of the second phase of the program,
with the objective of inform the consumers about the
importance of safety.
Were selected the following editorial strategies to work with the
press: automobile, behavior, consumer goods, business,
children, women and international correspondents.
Latin NCAP 2011
3
Launch of second phase of Latin NCAP – Brazil
Results
57
Articles published so far
19
Journalists presents at the event
24
Number of Interviews
9
Latin NCAP 2011
1:1 Interviews
4
Launch of second phase of Latin NCAP – Argentina
Results
15
Articles published so far
Latin NCAP 2011
5
Launch of second phase of Latin NCAP – Mexico
Results
30
Articles published so far
1
Number of interview
Latin NCAP 2011
6
Launch of second phase of Latin NCAP - Event
Launch of second phase of Latin NCAP was
held in São Paulo on November, 24st, for
clients, partners, government and media
with the presence of the president of
Fundación Gonzalo Rodríguez.
The event was attended by 19 top
journalists throughout the day, from
several sections: economy, business
and automobile.
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Launch of second phase of Latin NCAP - Event
Journalists present at the event - 19
Alessandro Reis – Agora São Paulo
Raquel Sander – Agência RadioWeb
Guilherme Greghi – Auto +
Gregório Russo – Automotive News Brasil
Nicolas Tavares – Car And Driver
Hector Vieira – Carro Hoje
Leonardo Faria – Carsale
Bóris Feldman – Estado de Minas
Júlia Wiltgen – Exame.com
Felipe Nóbrega – Folha de S. Paulo
Rafael Miotto – G1
Jair Oliveira – Ig Carros
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Launch of second phase of Latin NCAP - Event
Ricardo Ferraz – Jornal da Cultura
Isadora – Quatro Rodas
Kleber Wellington Werneck – RedeTv News
Denis Freire de Almeira – R7.com
Simone Queiroz – SBT Brasil
Eugenio Augusto Brito – Uol Carros
Renata Carvalho – Revista Auto Esporte
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Launch of second phase of Latin NCAP - Event
1:1 Interview (During the event)
Magazine Auto Esporte and David Ward
Magazine Auto Esporte and Maria Fernanda Rodríguez
Magazine Auto Esporte and Alejandro Furas
Magazine Auto Esporte and María Inés Dolci
Rede TV and María Fernanda Rodríguez
SBT and María Inés Dolci
Tv Cultura and María Inés Dolci
Folha de S. Paulo and María Inés Dolci
Auto + and María Inés Dolci
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Highlights - Brazil
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Launch of second phase of Latin NCAP - Event
Highlights
11/29 – Traps on wheels
http://news.globalnews.com.ar/(S(ptotpwzio4qe34podu2btifm))/VerNoticia.aspx?n=13442114&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517&m=i
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Launch of second phase of Latin NCAP - Event
Highlights
11/30 – Traffic safety
http://news.globalnews.com.ar/(S(ptotpwzio4qe34podu2btifm))/VerNoticia.aspx?n=13483497&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517&m=i
Latin NCAP 2011
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Launch of second phase of Latin NCAP - Event
Highlights
11/30 – National insecurity
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13483463&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517
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Launch of second phase of Latin NCAP - Event
Highlights
11/26 – Daily insecurity
http://news.globalnews.com.ar/(S(2ivrrwl4sxcxqyvi3cxysfom))/VerNoticia.aspx?n=13421778&u=cb27f8d3-2a014e2a-b033-f2fe9550399e&c=7517&m=i
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Launch of second phase of Latin NCAP - Event
Highlights
11/27 – Car 1.0 has security level of 90 ‘s
http://news.globalnews.com.ar/(S(2ivrrwl4sxcxqyvi3cxysfom))/VerNoticia.aspx?n=13421779&u=cb27f8d3-2a014e2a-b033-f2fe9550399e&c=7517&m=i
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Launch of second phase of Latin NCAP - Event
Highlights
11/25 – Bad safety in cars of Latin America
http://news.globalnews.com.ar/(S(2ivrrwl4sxcxqyvi3cxysfom))/VerNoticia.aspx?n=13325099&u=cb27f8d3-2a014e2a-b033-f2fe9550399e&c=7517&m=i
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Launch of second phase of Latin NCAP - Event
Highlights
11/24 – Brazilian cars didn’t work in Latin NCAP crash tests
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13685185&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517&m=i
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Launch of second phase of Latin NCAP - Event
Highlights
11/24 – Cars sold in Brazil didn’t work in crash tests
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13684468&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517&m=i
Latin NCAP 2011
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Launch of second phase of Latin NCAP - Event
Highlights
11/24 – Popular cars disappoint in crash tests
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13687591&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517&m=i
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Launch of second phase of Latin NCAP - Event
Highlights
11/24 – Popular cars Celta, Classic, Uno and Ka are desapproved in crash tests
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13687591&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517&m=i
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Launch of second phase of Latin NCAP - Event
Highlights
11/24 – Safety of Brazilian cars is the same of na european 20 years ago
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13687339&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517&m=i
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Launch of second phase of Latin NCAP - Event
Highlights
11/24 – Brazilian cars didn’t work in Latin NCAP crash tests
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13746623&u=cb27f8d3-2a014e2a-b033-f2fe9550399e&c=7517&m=i
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Other Clippings
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Launch of second phase of Latin NCAP - Event
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A Tribuna Santos – 11/30/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13483501&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Car And Driver Brasil – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13687080
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Diário do Vale – 12/01/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13529936&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Expresso da Informação – 11/30/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13529934&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Estado de Minas – 11/30/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13483503&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Estado de Minas – 12/03/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13645604&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Expresso MT – 11/27/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13392097&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Extra RJ – 11/25/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13336516&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Extra RJ – 11/30/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13483504&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Folha de S. Paulo – 11/25/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13336489&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Folha de S. Paulo – 11/28/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13409785&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Jornal da Tarde – 12/02/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13553863
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Jornal do Comércio – 12/01/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13518123
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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O Globo – 11/23/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13222070
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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O Globo – 11/25/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13325097
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Propaganda e Marketing - 11/28/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13776819&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517&m=i
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Pro Teste – 12/01/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13483498
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Pro Teste – 12/01/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13483499
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Alagoas Web – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13687123
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Carros & Cia – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13685420
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Launch of second phase of Latin NCAP - Event
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Autos Segredos – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13685037
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Autozine – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13686567
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Carros Blogs – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13686451
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Dignow – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13686146
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Exame.com – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13684754
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Folha.com – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13687457
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Icarros – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13684189
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Info Motor – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13687226
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Motor Dream – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13684945
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Notícias Automotivas – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13684627
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Novidades Automotivas – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13685810
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Posto Figueira – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13686890
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Tecno Data – 11/22/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13683406
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Terra Brasil – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13684471
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Truck Brasil – 11/22/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13683985
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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V do Racing – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13686999
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Vrum – 11/24/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13686999
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Correio de Sergipe – 12/08/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13776941&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Correio do Povo – 12/08/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13776938&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Diário Catarinense – 12/11/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13855535&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Diário Catarinense – 12/11/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13855537&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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O Dia – 11/29/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13746617&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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O Estado de S. Paulo – 11/27/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13747024&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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O Globo – 12/07/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13712901&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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O São Gonçalo – 12/06/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13713008&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Highlights - Argentina
Latin NCAP 2011
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Launch of second phase of Latin NCAP - Event
Highlights
11/25 – Low rating to cars of the region
http://news.globalnews.com.ar/(S(3lck0k12ozyjgqopgjbbijcd))/VerNoticia.aspx?n=13510893&u=cb27f8d3-2a014e2a-b033-f2fe9550399e&c=7517&m=i
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Other Clippings
Latin NCAP 2011
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Launch of second phase of Latin NCAP - Event
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Argentina Auto Blog – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13494954&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Autoplus Digital – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13267482&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Autoplus Digital – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13267484&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Cerocien – 12/02/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13549169&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Yahoo – Argentina – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13294998&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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El Comercial (Formosa) – 11/26/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13375762&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Infobae – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13210295&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Los Andes – 12/04/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13610407&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Mega Autos Digital – 11/25/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13333520&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Terra Argentina – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13308899&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Launch of second phase of Latin NCAP - Event
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Terra Argentina – 11/25/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13333520&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Tiempo Motor – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13304238&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Los Andes – 12/08/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13738889&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Los Andes – 12/08/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13738973&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Highlights - Mexico
Latin NCAP 2011
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Launch of second phase of Latin NCAP - Event
Highlights
11/28 – Cars: Popularity X Security
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13428486&u=cb27f8d32a01-4e2a-b033-f2fe9550399e&c=7517
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Launch of second phase of Latin NCAP - Event
Highlights
11/23 – The online financial
http://news.globalnews.com.ar/(S(3lck0k12ozyjgqopgjbbijcd))/VerNoticia.aspx?n=13495383&u=cb27f8d3-2a014e2a-b033-f2fe9550399e&c=7517&m=i
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Other Clippings
Latin NCAP 2011
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Launch of second phase of Latin NCAP - Event
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Auto Cosmos – 11/28/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13420545
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Portal Automotriz – 11/28/2011
http://news.globalnews.com.ar/(S(ul3iyhvq5huvsdeoyjwqqx3s))/VerNoticia.aspx?n=13421459
&u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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889 Notícias – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13723125&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Arts and Cards – 11/25/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13751409&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Auto Plaza – 11/29/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13752556&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Launch of second phase of Latin NCAP - Event
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CNN Expansion.com – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13722735&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Deportes Terra mx – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13754917&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Diario de Yucatán Online – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13754652&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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El Diario de Coahuila – 11/23/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13753692&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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El Informador – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13753948&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Launch of second phase of Latin NCAP - Event
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El Informador – 11/26/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13751876&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Enfoque Radio – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13754538&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Hidalgo Online – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13754010&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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La Prensa Internet – 11/25/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13725899&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Notisistema – 11/23/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13753513&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Launch of second phase of Latin NCAP - Event
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Publimetro – 11/25/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13726342&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Sentido Comum Automotriz – 11/26/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13751891&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Sintesis – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13755058&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Sipse.com – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13755383&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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t1msn.com – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13753823&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Launch of second phase of Latin NCAP - Event
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Terra Mexico – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13754202&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Terra Mexico – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13754292&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Terra Mexico – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13751538&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Top Management – 11/28/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13751952&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Tribuna de San Luís – 11/25/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13726158&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Launch of second phase of Latin NCAP - Event
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Vox Mexico – 11/24/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13723048&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Yahoo.com.mx – 11/23/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13753408&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Yahoo.com.mx – 11/25/2011
http://news.globalnews.com.ar/(S(1zua3rjdczamtgpf4cyvtclg))/VerNoticia.aspx?n=13750375&
u=cb27f8d3-2a01-4e2a-b033-f2fe9550399e&c=7517
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Next Steps
Latin NCAP 2011
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Strengthen the relationship with key journalists
Sensitize different stakeholders (feminine, children,
doctors)
Press trip do Labs in Germany
Engagement program – consumers
Latin NCAP 2011
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Latin NCAP 2011
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