black book

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DESIGNER SPECIAL
FOR AN UPTOWN
N SCENE...
The shops In the city’s Jardins district, the well-heeled set get their
Clockwise, from
left: Alexandre
Herchcovitch
runway;
Adriana Barra
prints; Vivienne
Westwood Mary
Janes; a Lina Bo
Bardi-inspired
look from
Maria Bonita
ritzy retail fix on Rua Oscar Freire. Billed as the eighth most luxurious street in the world, this leafy avenue is home to international
labels as well as Brazil’s top designers, such as Maria Bonita, Huis
Clos, Osklen and Alexandre Herchcovitch. For shoes, go cheap ’n’
chic with a pair of plastic Vivienne Westwood Mary Janes from
Melissa (melissa.com.br) or flip-flops from Havaianas (havaianas.
com). On the side streets, you’ll find hidden gems like Surface to Air
(surfacetoair.com.br), which carries the best of Brazilian design
(Neon, Oestudio and Adriana Degreas). At Adriana Barra (adriana
barra.com.br), the on-site chef serves watermelon
coolers and fresh pão de queijo (cheese rolls) while
you browse through the quirky creative den. The
designer is known for her vivid boho prints, dresses
and decor. Smart drinks The Baretto Bar at the
understated Fasano (fasano.com.br) draws a discreet crowd attracted to its stylish Mad Men vibe
and live bossa nova. Culture moment The Lina Bo
Bardi-designed Art Museum of São Paulo (masp.art.br) is a muststop for fans of Brazilian architecture. The brutalist-style concreteand-glass box building is suspended in the air by four red pillars.
BLACK BOOK
Your guide to São Paulo’s hot spots
and fashionable addresses.
A look from
Ronaldo Fraga’s
Pina Bauschinspired
collection;
Farm, the
beachwear
den; graffitilined streets in
Vila Madalena
The shops Leave the elite Jardins—with its concrete skyscrapers and jet-set helicopter landing pads—and head to Vila Madalena, São Paulo’s bohemian neighbourhood. Ronaldo Fraga (ronaldofraga.com.br) is one of the first well-known
designers to move into an area famous for its quirky boutiques, decor shops and open markets. Farm (farmrio.com.
br) is the trendsetter hot spot with its flirty, “notice me”
beachwear. Antes de Paris (antesdeparis.com.br) has minimal, biomorphic designs for the intellectual fashionista,
and Maria Andrade (mariaandrade.com.br) offers a colourful counterpoint with its whimsical cotton handbags. Smart
drinks By day, get your chocolate fix at O Melhor Bolo De
Chocolate Do Mundo (omelhorbolodechocolatedomundo.
com). At night, Vila Madalena gets into its samba and bossa
nova groove at Grazie A Dio (grazieadio.com.br). The bobo
boteco Bar Filial (barfilial.com.br) is the de rigueur latenight destination for chopp (draft beer) and croquetes de
carne seca. Culture moment Graffiti is an artistic and poetic act—not
a form of vandalism—in São Paulo. The narrow, twisting alleyways of
Vila Madalena are street artists’ canvas of choice. N
EL LECANAD A.COM
NORBERT MAYER (BOOK); NOREEN FLANAGAN (FARM, GRAFFITI)
FOR A HIPSTER HAVEN...