Programa de Mestrado Pr

Universidade Nove de Julho - UNINOVE
PPGA – Programa de Pós-Graduação em Administração
MPAGE – Programa de Mestrado Profissional em Administração - Gestão do Esporte
Disciplina
Código da disciplina
Curso
Linhas de Pesquisa
Caracterização
Créditos/Carga
Comunicação, Consumo e Comportamento
ADEL28
(X) Mestrado ( ) Doutorado
Marketing Esportivo
Eletiva
2 créditos / 30 horas
Ementa
Teorias da Comunicação e Sociedade; Comunicação de Marketing; Efeitos da Comunicação;
Comunicação e Persuasão; Psicologia e Comportamento; Efeito ao Longo do Tempo; Nível PréAtencional e Recepção; Efeito Priming; Efeito Framing e Saliência; Distância Psicológica em
Propaganda; Efeitos Diretos e Ordem de Apresentação; Comparação em Propaganda; 3rd Person
Effect; Boca-a-boca (off-line e on-line).
Referências Bibliográficas
Referência básica:
1. Chae, B., G.; Hoegg, J. (2013). The future looks “Right”: Effects of the horizontal location
of advertising images on product attitude. Journal of consumer Research, 223-238.
2. Chong, Dennis; Druckman, James N. (2007). A Theory of Framing and Opinion
Formation in Competitive Elite Environments, Journal of Communication, 57, 99-118.
3. Chow, Cheris W. C.; Chung-Leung, Luk (2006). Effects of Comparative Advertising in
High-And Low-Cognitive Elaboration Conditions, Journal of Advertising; 35, (Summer)
2, 55-67.
4. Henningsen, Sina; Heuke, Rebecca; Clement, Michel. (2011). Determinants of
Advertising Effectiveness: The Development of an International Advertising Elasticity
Database and a Meta-Analysis, Journal of VHB German Academic Association for
Business Research, 4, 2, (December), 193-239.
5. Janiszewski, Chris; Noel, Hayden; Sawyer, Alan G. (2003), A Meta-analysis of The
Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition
and Consumer Memory, Journal of Consumer Research, 30 (June), 138-149.
6. Janiszewski, Chris. (1990). The Influence of Nonattended Material on the Processing of
Advertising Claims, Journal of Marketing Research, 27 (August), 3, 263-278.
7. Kim, K.; Hayes, J., L., Avant, A.; Reid, L., N. (2014). Trends in advertising research: A
longitudinal Analysis of Leading Advertising, Marketing and communication journals,
1980 to 2010. Journal of advertising, pages 296-316.
8. Northup, T.; Mulligan, N. (2013). Conceptual implicit memory in advertising research.
Applied cognitive Psychology, 127-136.
9. Pfeiffer, B. E., Deval, H., Kardes, F. R., Ewing, D. R., Han, X., & Cronley, M. L. (2014).
Effects of construal level on omission detection and multiattribute evaluation. Psychology
& Marketing, 31(11), 992-1007.
10. Sousa, Jorge Pedro. Teorias dos Efeitos da Comunicação Social. in Sousa, Jorge Pedro,
Elementos de Teoria e Pesquisa da Comunicação e dos Media. 2a edição revisada e
ampliada. Porto/PT, 2006.
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11. Stewart, David W.; Kamins Michael A. Marketing Communications, in Weitz, Barton;
Wensley, Robin. Handbook of Marketing, Sage, 2006, 282-309.
12. Trope, Y., Liberman, N., & Wakslak, C. (2007). Construal levels and psychological
distance: Effects on representation, prediction, evaluation, and behavior. Journal of
consumer psychology: the official journal of the Society for Consumer Psychology, 17(2),
83.
13. Vakratsas, Demetrios; Ambler, Tim. (1999). How advertising works: What do we really
know?, Journal of Marketing; 63, (January) 1; 26-43.
14. White, Katherine; MacDonnell, Rhiannon; Dahl, Darren W. (2011). It’s the Mind-Set
that Matters: the role of construal level and Message Framing in influencing consumer
efficacy and conservation Behaviors. Journal of Marketing Research. Vol. 48 (June
2011), pp. 472–485.
15. Zhang, Jie; Daugherty, Terry (2009). Third-Person Effect and Social Networking:
Implications for Online Marketing and Word-of-Mouth Communication, American
Journal of Business, 24, 2, 53-63.
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