SKIN CARE FACE CARE

FACE CARE
DISCLAIMER
The information set forth herein does include
proprietary and confidential information of Symrise
and must be treated in confidence and not be used
by the recipient hereof unless otherwise agreed to
in writing by Symrise.”
“
1847
Theron T. Pond, um farmacêutico norte-americano da cidade de Nova
York, aperfeiçoou em 1846 um extrato natural, na época, chamado
POND’S GOLDEN TREASURE.
Pond´s
EUA
Década de 1840
O PRIMEIRO
1860
O farmacêutico Joseph Simon criou o primeiro creme
cosmético a conter glicerina, um agente hidratante
natural derivado a partir de extratos de plantas
naturais.
Créme Simon
França
Década de 1860
CRÈME SIMON
1889
A jovem Helena Rubinstein no auge dos seus 18 criou na Austrália um creme
de tratamento facial, formulado à base de ervas, que se transformou em um
enorme sucesso e lhe abriu as portas para uma nova vida, inaugurando assim
seu império do setor de beleza e revolucionando os conceitos de tratamentos
tradicionais.*
Valaze
EUA
* HR foi a primeira a classificar a pele em quatro tipos – normal, seca, oleosa e mista
Década de 1880
HELENA RUBINSTEIN
1904
DIADERMINE
GUERLAIN
Italianos lançam a pomada para mãos
Diadermine, a marca é comprada por
franceses e hoje é uma das marcas
das indústria Henkel.
Diadermina
Itália
A Guerlain lança Secret de bonne femme,
um creme sem princípios ativos, mas
com textura de “chantily”, até hoje
usado na Europa
Secret de bonne femme
França
Década de 1900
1902
1911
O farmacêutico alemão Paul Beiersdorff utilizou uma nova
técnica – a emulsão água e óleo, e acrescentou na composição
de produtos de tratamento de pele Eurecin. Nascia o creme
Nívea e com ele o conceito de hidratação.
Creme Nívea
Alemanha
Década de 1910
NÍVEA
PAYOT
1921
1929
RUGOL
LEITE DE ROSAS
Payot estabeleceu-se em Paris. e cria seus “As rosas desabrocham com a luz do
A empresa sergipana LR lança
sol e a beleza das mulheres, com o
primeiros produtos purificadores - Raios
uma loção embelezadora para
Creme Rugol”. Esse era o selling line
de Ouro e creme No. 1 e No. 2. Cria
pele feminina: o leite de rosas,
do creme produzido pelos
também a ginástica facial, ritual de
um produto inovador, que servia
laboratórios Alvim e Freitas e
massagem para potencializar o efeito dos
para limpar e tonificar a pele,
prometia manter a pele do rosto
produtos
tratar espinhas, cravos e sardas e
clara.
até como desodorante e loção
pós-barba
Creme No. 2
França
Creme Rugol
Brasil
Leite de Rosas
Brasil
Década de 1920
1920
1939
Lançamento do Eight Hour Cream, um revolucionário creme facial.
fez enorme sucesso por mais de cinqüenta anos ganhando o
apelido de “Miracle Cream”, e foi re-lançado em 1989 .
Eight hour cream
EUA
Década de 1930
ELIZABETH ARDEN
ESTÉE LAUDER
Estée Lauder começa seu negócio
com quatro produtos inovadores
de cuidados da pele, que ela
vendeu em salões de beleza e
hotéis na região de Nova York.
Super-Rich All Purpose Cream
EUA
1947
PAYOT
Payot lança – La Patê Grise.
tratamento antibacteriano
que acelera a evolução
natural de pequenas
manchas
Patê Grisé
França
1948
NÍVEA
Lançamento do NIVEA VISAGE,
um creme líquido para o rosto,
acondicionado em um tubo
plástico
NÍvea Visage
EUA
Década de 1940
1940
1953
1954
HR
ROC
Estée Lauder, torna-se
milionária ao criar o creme
mais caro do mundo, o ReNutriv, até hoje um dos itens
mais vendidos da empresa.
Helena Rubinstein acrescentou um
elemento ativo biológico para
seus cremes, com o composto
GAM, que conservava os tecidos.
Fundada na França pelo
farmacêutico Jean Charles
Lissarrague, a ROC lança a
primeira linha de cosméticos
hipoalergênicos do mercado.
Re - Nutrive
EUA
Anti ageing
EUA
Instant Facial smoother
França
ESTÉE LAUDER
Década de 1950
1950
CLARINS
É criada a Clarins, empresa de cosméticos
à base óleo de plantas 100% naturais. Um
dos grandes sucessos iniciais da empresa
foi disponibilizar o primeiro tratamento
anti-olheiras, que tinha como objetivo
evitar a retenção de líquidos e hoje é
vendido na linha de bodycare.
Huile anti-eau
França
1956
HR
Surge o colágeno como
princípio ativo biológico.
Skin Life anti aging
EUA
1957
ELIZABETH ARDEN
O suporte científico na cosmética
se intensifica e é lançado o primeiro
creme hidratante a agir
profundamente na pele.
Visible Difference
EUA
Década de 1950
1954
1963
Nasce oficialmente a Mary Kay
O primeiro produto anunciado
era um kit básico para
tratamento da pele contendo
quatro produtos de cuidado
para a pele e uma base
Huile anti-eau
França
CLINIQUE
A marca nasceu com o
lançamento do mundialmente
conhecido Sistema Beleza em 3
tempos, um sistema diário de
limpeza com : sabonete facial,
esfoliação e hidratação.
Sabonete facial, loção tônica Clarifying
e emulsão hidratante Dramatically
Different Moisturizing
EUA
DIOR
Christian Dior uniu a moda e
a beleza ao lançar uma linha
de maquiagens e de
tratamento, a Hydra Dior
Hydra Dior
França
Década de 1960
MARY KAY
1968
1976
Nasce a marca com lançamentos de maquiagem, corpo e
rosto . O primeiro primer do mundo: Dr. Feelgood que
prepara a pele do rosto para receber a maquiagem.
Dr. Feelgood
EUA
Década de 1970
BENEFIT
1983
1986
NIVEA
LANCÔME
NATURA
È lançado um programa
completo de limpeza facial da
NIVEA.
Nivea Cleasing Milk
Bélgica
Surgem os produtos com
lipossomas, microcápsulas que
previnem o envelhecimento.
Niosôme
França
Lançamento de linha com um conceito
revolucionário : complexo de extratos
placentários e Pentaglycan.
O produto foi o primeiro a utilizar o
conceito de renovação celular no Brasil.
Natura Chronos
Brasil
Década de 1980
1982
1986
A marca suíça estarreceu o mundo com o lançamento do primeiro produto
da coleção Caviar, que se tornaria um verdadeiro clássico da indústria
cosmética. Esses produtos possuíam em sua fórmula um tratamento
micro-encapsulado, em forma de pequenas pérolas de caviar.
Skin Caviar Luxe Cream
Suiça
Década de 1980
LA PRAIRIE
ELIZABETH ARDEN
Lançamento do tratamento
anti-rugas em cápsulas
CERAMIDE. Desde seu
lançamento o tratamento já
vendeu mais de 500 milhões
de cápsulas no mundo
inteiro.
Ceramide
EUA
1992
AVON
Sua inovação mais importante foi a
introdução no mercado de massa do
AHA - alfa-hidroxi-ácido -, que, ao
tornar-se um sucesso comercial,
ajudou a criar a categoria de
produtos anti idade no mundo
Perfecting Complex
face and body
EUA
1993
NEUTROGENA
São lançados limpadores e
tonificadores faciais,
tornando a Neutrogena uma
completa linha para
tratamento da pele.
Linha Neutrogena Naturals
EUA
Década de 1990
1990
1994
Com um novo posicionamento, jovem e produtos para o
controle da acne a J&J lança a marca Clean & Clear
Clear&Clear kit
EUA
Década de 1990
CLEAN&CLEAR
1998
1999
HR
AVON
NATURA
Consegue-se, finalmente,
estabilizar a Vitamina C e nasce o
primeiro creme antienvelhecimento para amenizar,
ou mesmo reverter, os efeitos
perversos dos radicais livres
Avon lança mardco na inovação
com produto pioneiro na
introdução de novas tecnologias
por ter em sua composição a
molécula AVC10, a primeira
contra a flacidez do rosto e que
estimula a produção de
colágeno.
Natura Lança linha jovem
NATURA FACES, composta por
produtos de tratamento,
maquiagem e perfumaria.
Force C
EUA
Renew night force
EUA
Natura Faces
Brasil
Década de 1990
1995
2005
Lançamento do PREVAGE, um
revolucionário creme anti-rugas.: o
primeiro tratamento cosmético
elaborado com Idebenona, antioxidante
que modifica a reação química que faz
com que a pele apresente um aspecto
prematuramente envelhecido.
Prevage
EUA
NÍVEA
Nivea lança sua primeira
linha de tratamento
facial para o público
jovem
Nivea Visage Young
EUA
BOTICARIO
O Boticário VitActive
primeira linha de
cosméticos do Brasil com
nanotecnologia aplicada
Vitactive
Brasil
Década de 2000
ELIZABETH ARDEN
2006
2007
Inovação e pioneirismo: a utilização de ativos da
biodiversidade brasileira em produtos para rosto.
Natura Chronos
Brasil
Década de 2000
NATURA
GLOBAL SKINCARE MARKET
OVERVIEW
4- MEN CARE
5.8 % = 4 526.9 mn€
+6.49%
1- FACE CARE
68.9% = 53 846.8 mn€
+4.74%
3- SUN CARE
8.4% = 6 568.2 mn€
+6.02%
2- BODY CARE
14.6 % = 11 337 mn€
+4.21%
+5%
GROWTH
GLOBAL SKINCARE MARKET
WORLDWIDE – ALL CATEGORIES
+10%
5- HAND CARE
2.3% = 1 795.8 mn€
+5.63%
MARKET
SIZE
>10%<
>20%<
>30%<
-5%
Skincare Market 2011 : 78 026.4 mn€ (+4.9 %)
SOURCE: EUROMONITOR 2012 REPORT - 2011 DATA – Date Exported: 03/05/2012
Categories: Face, Body, Hand, Sun Care, Men Care (excluding razors)
Countries: Asia: Pacific & Australasia; Europe: Eastern Europe & Western Europe (excluding Turkey); North America; LATAM; Middle East and Africa (including Turkey)
+15%
5- MIDDLE EAST & AFRICA
3.35% = 2 611.3 mn€
+11.22%
4- LATAM
10.93% = 8 529.8 mn€
+9.70%
1- ASIA
42.41% = 33 091.3 mn€
+5.80%
+10%
+5%
GROWTH
GLOBAL SKIN CARE MARKET
BY REGION
1
5- EASTERN EUROPE
6.04% = 4 539.7 mn€
+4.49%
MARKET
SIZE
3- NORTH AMERICA
13.05% = 10 182 mn€
+3.99 %
>10%<
2- WESTERN EUROPE
25.36% = 19 072.3 mn€
+1.04%
>20%<
>30%<
-5%
WW Skincare Market 2011 : 78 026.4 mn€
SOURCE: EUROMONITOR 2012 REPORT - 2011 DATA – Date Exported: 03/05/2012
Categories: Face, Body, Hand, Sun Care, Men Care (excluding razors)
Countries: Asia: Pacific & Australasia; Europe: Eastern Europe & Western Europe (excluding Turkey); North America; LATAM; Middle East and Africa (including Turkey)
+15%
2-ANTI-AGERS
29.2% = 15 734.6 mn€
+6.8%
+10%
1- MOISTURIZERS
35.6% = 19 156.9 mn€
+4.4%
+5%
GROWTH
GLOBAL FACE CARE MARKET
WORLD WIDE SEGMENTS
1
6- FACE MASKS
4.2% = 2 273.9 mn€
+3.7%
6- CLEANSING WIPES
1.6% = 888.4 mn€
+1.5%
5- TONERS
9.4% = 5 075.1 mn€
+1.5%
8. ACNE
TREATMENTS
4.2% = 2 250.1 mn€
>10%<
+1.2%
3- CLEANSING
CREAMS, GELS, LIQUID,
BAR
15.8% = 8 488.0 mn€
+3.5%
>20%<
MARKET
SIZE
-5%
Global 2011 Face Care Market (including Men’s face care): 53 846 mn€
SOURCE: EUROMONITOR 2012 - Data 2011
>30%<
1
FACE CARE MARKET
BIG 5 = 33.2%
FACE CARE GLOBAL
TOP PLAYERS
2010-2011 Growth in % - 2011 Value in Mn€ - 2007-2009-2011 Market Share in %
1. L’OREAL
+1.8%
6242
2. SHISEIDO
+0%
3213
3. P&G
+0%
3196
4. ESTEE LAUDER +2%
2671
5. BEIERSDORF
+0%
2506
6. KAO
+0%
2091
7. UNILEVER
+27.6%
2000
8. J&J
-8.8%
1662
9. AVON
-9.7%
1527
10. KOSE
-4.2%
1255
6,0
6,0
5,6
5,85,9
5,7
5,0
4,95,2
4,7
4,9
4,9
3,9
3,94,0
3,7
2,6
3,1
3,4
3,2
2,8 3,5
3,7
2,32,4
2,2
TOP10 WW Facecare Market 2011 including Men’s Face Care
= 26 366 mn€ (= 48.9%)
11,6
11,4
11,0
2007
2009
2011
WW Facecare Market 2011 including Men’s Face Care :
53 846 mn€
SOURCE: EUROMONITOR 2012 - Data 2011
1
FACE CARE MARKET
FACE CARE GLOBAL
TOP 30 BRANDS
BIG 8 = 26.8%
2011 Market Share in %
OLAY
L’OREAL PARIS
SHISEIDO
NIVEA
AVON
CLINIQUE
ESTEE LAUDER
LANCÔME
ARTISTRY
MARY KAY
POND’S
KANEBO
KOSE
NEUTROGENA
GARNIER
DHC
VICHY
SK-II
CLARINS
YVES ROCHER
PROACTIV
AUPRES
BIORE
DIADERMINE
SOFINA
FANCL
BIOTHERM
CLEAN & CLEAR
LA ROCHE POSAY
FAIR & LOVELY
+0%
+16.7%
+0%
+0%
+0%
+0%
+0%
+0%
+14.3%
+0%
+0%
+0%
+9.1%
+0%
+0%
+0%
-16.7%
+0%
-5.6%
+0%
+5.6%
+0%
+4.8%
+4.5%
+0%
-9.7%
+0%
-2.3%
+2.4%
+0%
2,3
2,3
2,2
1,0
0,9
0,8
0,7
0,7
0,7
0,7
0,7
0,7
0,7
0,6
2,8
1,9
1,9
1,8
1,7
1,6
1,5
1,4
Others; 9,6
1,3
1,2
1,2
Kosé; 1,6
1,2
Avon; 2,8
J&J; 2,2
Unilever; 2,4
Kao; 3,1
Beiersdorf; 4,0
4,0
4,3
4,3
8 GLOBAL BRANDS
L'Oréal; 10,5
Shiseido; 5,1
P&G; 5,8
Estée Lauder;
4,6
Global
2010(including
Face CareMen’s
Market:
36,0
Bn€C53 846 mn€
Global 2011 Face Care
Market
Face
Care):
SOURCE: EUROMONITOR 2012 - Data 2011
4,6
BEAUTY CARE
BRAZIL
• BEAUTY CARE MARKET 2011 = 27.718 M€
20,0%
18,0%
Sun Care
+14,6%
942 M€
GROWTH 11X10
16,0%
14,0%
Fine Fragrance
+15,0%
5238 M€
Hand Care
+15,6%
176 M€
Body Care
+10,9%
1969 M€
12,0%
Baby Care
+10,5%
1109 M€
10,0%
8,0%
Deodorants
+9,4%
2947 M€
Facial Care
+9,2%
1828 M€
6,0%
4,0%
Hair Care
+8,1%
6444 M€
Soap
+8,0%
2258 M€
2,0%
0,0%
0%
5%
10%
15%
MARKET SIZE
Source: Euromonitor
20%
25%
30%
35%
SKIN CARE
BRAZIL
• SKIN CARE MARKET 2011 =
3.973,1 M€
20,0%
18,0%
Hand Care
+15,6%
176 M€
GROWTH 11X10
16,0%
14,0%
Body Care
+10,9%
1969 M€
12,0%
10,0%
Facial Care
+9,2%
1828 M€
8,0%
6,0%
4,0%
2,0%
0,0%
0%
10%
20%
MARKET SIZE
Source: Euromonitor
30%
40%
50%
60%
BEAUTY CARE
BRAZIL - PROJECTION
PROJECTION
CAGR 2011-14
6.444
6.816
5.960
7.192
7.577
Hair Care +5.6%
Fine Fragrance +12.2%
7.404
6.683
5.949
4.315
4.300
4.550
3.780
5.238
Deodorant +8.3%
4.556
3.008
2.742
2.290
1.743
382
698
1084
1485
1343
930
491
247
347
2005
2006
992
503
425
2007
Source: Euromonitor
3.133
1794
1.189
602
517
2008
3.276
1971
1.258
702
563
2009
2947
2693
1.674
1.003
822
1.828
1.109
942
3207
1.972
1.199
1.047
3461
2.137
1.283
1.152
3741
2.292
Soap +6.4%
Body Care +7.8%
Face Care +7.8%
1.373
1.254
Baby Care +7.4%
Sun Care +10%
Hand Care 10%
2010
2011
2012
2013
2014
FACE CARE
MARKET EVOLUTION
284.025
218.482
+30%
251.852
+1.1%
-11.3%
5,55
2010
2011
VALUE '000 EUR
Source: Kantar Panel | Developed by Symrise Brazil
2.148
2.125
2012
2010
1.941
-9.6%
6,61
6,49
2011
2012
VOLUME '000 Kg
AVG PRICE (EUR / 50g)
FACE CARE
SEGMENTS
% VOLUME
8,4
2,5
13,5
% VALUE
2,6
13,5
OTHER
30,1
17,3
37,6
0,9
7,2
15,8
TONERS
MOISTURIZERS
38,7
CLEANSERS
65,5
73,5
44,5
TREATMENTS
22,1
2010
2012
Source: Kantar Panel | Developed by Symrise Brazil
2010
2012
FACE CARE
PLAYERS
% VALUE
65,1
60,9
58,0
2010
2011
2012
20,222,222,3
4,2 4,2 3,0 1,9 2,4 2,3 1,8 1,8
1,2 1,0 0,6 0,4 0,6 0,4 0,4 0,6 0,5 0,3 0,3 0,7 0,3
0,8 2,0 3,1
AVON
NATURA
BOTICARIO
MARY KAY
BDF
LOREAL
RACCO
ABELHA
RAINHA
DAVENE
NAWTS LIFE
% VOLUME
78,1 78,0
73,7
2010
7,9 7,9 8,3
AVON
NATURA
2011
2012
3,4 4,1 3,1 0,5 1,4 2,3 1,3 1,6 1,4 0,5 0,9 0,6 0,7 1,0 0,6 1,1 0,6 0,5 0,4 0,7 0,4 0,4 0,8 0,3
BDF
Source: Kantar Panel | Developed by Symrise Brazil
BOTICARIO
MARY KAY
LOREAL
DAVENE
ABELHA
RAINHA
JOHNSON'S
RACCO
FACE CARE
BRANDS
% VALUE
44,3
41,9
39,6
2010
2011
2012
21,420,4
18,7
0,0
RENEW - AVON
CHRONOS NATURA
3,6
7,0 7,1
AVON CARE
3,9 4,1 4,8 4,0 3,9
AVON SOLUTION CLEAR SKIN AVON
0,3 0,3 1,4 0,5 1,1 1,1
FACE NATURA
NIVEA VISAGE
5,7 5,0
0,9 0,9 0,9 0,9 0,1 0,8 0,6
ACCOLADE AVON
NIVEA CREME LA ROCHE POSAY
- LOREAL
% VOLUME
31,4
2010
21,922,022,8
15,7
2011
2012
18,1
13,2 12,5
10,3
12,512,7
5,5 6,5 6,0
8,2
4,6 5,4
0,0
AVON CARE RENEW - AVON CLEAR SKIN AVON
Source: Kantar Panel | Developed by Symrise Brazil
CHRONOS NATURA
AVON
SOLUTION
3,5
0,4 0,9 1,9 1,9 1,9 1,8 0,6 1,2 0,9
6,0
0,7
ACCOLADE - FACE NATURA NIVEA CREME NIVEA VISAGE BASICS - AVON
AVON
FACE CARE
TOP VERSIONS - VALUE
Rank
2010
2011
2012
1
REVERSALIST - RENEW
REVERSALIST - RENEW
GENICS - RENEW
2
ULTIMATE REPARADOR FACIL - RENEW
ULTIMATE REPARADOR FACIL - RENEW
ULTIMATE REPARADOR FACIL - RENEW
3
RENEW CLINICAL - RENEW
POLITENSOR DE SOJA - CHRONOS
REVERSALIST - RENEW
4
POLITENSOR DE SOJA - CHRONOS
PLATINUM - RENEW
POLITENSOR DE SOJA - CHRONOS
5
REJUVENATE - RENEW
REJUVENATE - RENEW
PLATINUM - RENEW
6
CLINICAL LUMINOSITY PRO - RENEW
RENEW CLINICAL - RENEW
REJUVENATE - RENEW
7
BANISHING - AVON SOLUTION
PERFECT CLEANSER - RENEW
RENOVARE ACCOLADE - AVON CARE
8
PERFECT CLEANSER - RENEW
CHRONOS 45+ - CHRONOS
CHRONOS 45+ - CHRONOS
9
CLINICAL DERMA FULL - RENEW
CHRONOS 30+ - CHRONOS
RENEW CLINICAL - RENEW
10
CHRONOS 45+ - CHRONOS
CLINICAL LUMINOSITY PRO - RENEW
PERFECT CLEANSER - RENEW
11
ULTIMATE ELIXIR - RENEW
BANISHING - AVON SOLUTION
CHRONOS 30+ - CHRONOS
12
ANTIAGE - AVON SOLUTION
CHRONOS NOITE - CHRONOS
ACLARA - AVON CARE
13
ELASTINOL - CHRONOS
ACLARA - AVON CARE
CLINICAL DERMA FULL - RENEW
14
PASSIFLORA DERMOATIVO - CHRONOS
CHRONOS 60+ - CHRONOS
CLINICAL LUMINOSITY PRO - RENEW
15
CHRONOS 30+ - CHRONOS
CLINICAL DERMA FULL - RENEW
CHRONOS NOITE - CHRONOS
16
LOÇÃO TÔNICA - CHRONOS
ULTIMATE ELIXIR - RENEW
ULTIMATE 7S - RENEW
17
T.PHARMA - CHRONOS
T.PHARMA - CHRONOS
BANISHING - AVON SOLUTION
18
CLEAN - AVON SOLUTION
T.HYDRA - CHRONOS
CHRONOS 60+ - CHRONOS
19
ULTIMATE PARA OLHOS - RENEW
PASSIFLORA DERMOATIVO - CHRONOS
T.PHARMA - CHRONOS
20
T.HYDRA - CHRONOS
ULTIMATE LIMPEZA 2 EM 1 - RENEW
CHRONOS 70+ - CHRONOS
Source: Kantar Panel | Developed by Symrise Brazil
FACE CARE
TOP VERSIONS - VOLUME
Rank
2010
2011
2012
1
PERFECT CLEANSER - RENEW
ACLARA - AVON CARE
RENOVARE ACCOLADE - AVON CARE
2
REVERSALIST - RENEW
PERFECT CLEANSER - RENEW
ACLARA - AVON CARE
3
CLEAN - AVON SOLUTION
REVERSALIST - RENEW
PERFECT CLEANSER - RENEW
4
BANISHING - AVON SOLUTION
ULTIMATE REPARADOR FACIL - RENEW
REVERSALIST - RENEW
5
REJUVENATE - RENEW
VITA - AVON CARE
ULTIMATE REPARADOR FACIL - RENEW
6
ULTIMATE REPARADOR FACIL - RENEW
REJUVENATE - RENEW
REJUVENATE - RENEW
7
POLITENSOR DE SOJA - CHRONOS
POLITENSOR DE SOJA - CHRONOS
PLATINUM - RENEW
8
RENEW CLINICAL - RENEW
FRESH - AVON CARE
POLITENSOR DE SOJA - CHRONOS
9
CLINICAL LUMINOSITY PRO - RENEW
PEPINO E CHÁ VERDE - AVON CARE
GENICS - RENEW
10
ANTIAGE - AVON SOLUTION
PLATINUM - RENEW
FRESH - AVON CARE
11
LOÇÃO TÔNICA - CHRONOS
BANISHING - AVON SOLUTION
PEPINO E CHÁ VERDE - AVON CARE
12
HYDRA - AVON SOLUTION
ULTIMATE LIMPEZA 2 EM 1 - RENEW
ULTIMATE LIMPEZA 2 EM 1 - RENEW
13
ULTIMATE LIMPEZA 2 EM 1 - RENEW
CLEAN - AVON SOLUTION
CLEAN - AVON SOLUTION
14
ELASTINOL - CHRONOS
3 EM 1 - AVON CARE
BANISHING - AVON SOLUTION
15
CLINICAL DERMA FULL - RENEW
RENEW CLINICAL - RENEW
VITA - AVON CARE
16
CHRONOS 45+ - CHRONOS
CLASSICO - CREME DE AVEIA
3 EM 1 - AVON CARE
17
PASSIFLORA DERMOATIVO - CHRONOS
CLINICAL LUMINOSITY PRO - RENEW
RENEW CLINICAL - RENEW
18
CLASSICO - CREME DE AVEIA
LOÇÃO TÔNICA - CHRONOS
CHRONOS 45+ - CHRONOS
19
OUTRAS MARCAS - LOREAL PARIS
CHRONOS 30+ - CHRONOS
ULTIMATE 7S - RENEW
20
T.HYDRA - CHRONOS
ANTIAGE - AVON SOLUTION
CLINICAL DERMA FULL - RENEW
Source: Kantar Panel | Developed by Symrise Brazil
FACE CARE
2/ MARKET INSIGHTS & SEGMENTATION
SKIN CARE
MARKET SEGMENTATION
HEALTHY & NUTRITIVE
SCIENTIFIC CARE/SKIN
HIGH TECH
DERMO CARE
ESTABLISHED
ANTI-AGE
RISING
PRESCRIPTION
STRENGTH
SENSITIVE SKIN
ESTABLISHED
REPLUMP FROM
THE INSIDE
LIFT EFFECT / FIRMING
PROTECTION PLUS
DAILY UV
RISING
REFILL FROM
THE OUTSIDE
ENVIRONMENTAL
SKIN ELASTICITY
RESHAPING
MOISTURE PLUS / SKIN FORCE
HYGIENE-HEALTH
NOURISHING /
COMFORTING
REJUVENATING
GENE SCIENCE
RESTRUCTURING /
REPAIRING
SKIN GLOW
SUN KISSED TAN
ILLUMINATING /
HEALTHY GLOW
WHITENING
SKIN PURITY
ESTABLISHED
NATURAL BEAUTY
RISING
SKIN PURITY
ADUKLT CARE
BASIC MOISTURE
FRESH MOISTURE
LIGHT MOISTURE
SAFE NATURE
/ ORGANIC CARE
INGREDIENTS FOCUS
HYDRO-CARE
CLASSIC CARE
RISING
FUSION OF
NATURE & …
ESTABLISHED
SENSORIAL CARE
MOOD ENHANCER
SENSORIAL TOUCH
PROTECTIVE/ESSENTIAL
HERITAGE /
FRAGRANCE
HEDONISTIC
BEAUTY-SENSORIALITY
CELL SCIENCE
ANTI-FRAGILITY
SKIN CARE
FACE CARE
ESTABLISHED
RISING TODAY
SKIN PURITY: YOUNG ACNE
11
GARANCIA
(Garancia)
Sulfureuse Pâte du
Marabout
SKIN PURITY: ADULT CARE
ROGE
CAVAILLES (Bolton)
Sebactiv Mattifying
Cream
GARNIER
(L’Oréal)
Deep Clean Foam
FRESH MOISTURE: LIGHT MOISTURE
CLINIQUE (Estée
Lauder)
Basic 3 Temps
OPPORTUNITIES
CLARINS
(Clarins)
Daily Energizer GelCream
FRESH MOISTURE: HYDRO-CARE
NIVEA (Beiersdorf)
Aqua Sensation
Invigorating Moisturizing
Cream
DIADERMINE
(Henkel)
Essentials pH5 Day
Care
12
CADUALIE
Vinosource SOS
Thirst Quenching
Serum – Grape Water
VICHY(L’Oréal)
Aqualia Thermal
Moisturizing &
Soothing Day Care
> SUPER VITAMIN
BOOSTER
(SUPER FRUIT
INGREDIENTS FOR A
HEALTHY BOOST)
> INGREDIENTS
AROUND WATER
SUCH AS GLACIER
OR OTHER SPECIFIC
WATERS
> LONG-LASTING
MOISTURE
INGREDIENTS SUCH
AS Hydroviton®
Plus
BASIC MOISTURE: CLASSIC CARE
NIVEA (Beiersdorf)
Creme
The Timeless Nivea Blue
Box (Since 1911)
MIXA (L’Oréal)
Anti Dryness Cream
/Milk
Product Category
FACE CARE
BODY CARE
PROTECTIVE / ESSENTIAL
* Ingredients available @ Symrise
XX = Launch
YEAR year
XX LAUNCH
SKIN CARE
COMMUNICATIONS
"There is so much love in
this jar - there was never
space for parabens nor
preservatives"
"Without Water beauty
fades… Immerse yourself
into organic grape water:
unique, ultra-hydrating &
soothing – For fresh &
luminous skin"
"Sulphurous Paste of
Marabout"
Formula invented to
purify imperfect skins
PROTECTIVE / ESSENTIAL
* Ingredients available @ Symrise
XX = Launch year
SKIN CARE
FACE CARE
ESTABLISHED
RISING TODAY
DERMO CARE: SENSITIVE SKIN
PROTECTION PLUS: DAILY UV
SHISEIDO (Shiseido)
Benefiance
W Resist 24 Day Cream
OLAY (P&G)
Complete SPF15
SKIN FORCE: NOURISHING / COMFORTING
GARNIER (L’Oréal)
Soft Essentials
Day Care
DERMO CARE: PRESCRIPTION STRENGTH
OLAY (P&G)
Pro X Range
AVENE (Pierre Fabre)
Tolérance Extreme
Soothing day Care
OPPORTUNITIES
DHC (DHC)
Medicated Q Lotion
PROTECTION PLUS: ENVIRONMENTAL
> PURE DETOX, CALM
& PROTECT THE SKIN –
E.G. DETOX WITH
SymHelios® 1031,
SKIN SOOTHING WITH
SymRelief® 100,
SymCalmin® AND
SymSitive® 1609
CLINIQUE
(Estée Lauder)
Super Defense
SPF 25
SKIN FORCE: ANTI FRAGILITY / RESTRUCTURING
L’OREAL PARIS
(L’Oréal)
Age Re-Perfect
Pro Calcium Nutrition
Intense
ESTEE LAUDER
(Estée Lauder)
Re-Nutriv
Ultimate Lift AgeCorrecting Cream
SKIN FORCE: ETHNIC CARE
MIXA (L’Oréal)
Natural Radiance
day Care
CARE & HEALTH – SKIN CARING
* Ingredients available @ Symrise
XX = Launch
YEAR year
XX LAUNCH
SKIN CARE
COMMUNICATIONS
"Long-lasting hydration,
with a probiotic
formulation working like
a protection shield
against dryness"
“It is the complete anti-aging for my skin” Jane Fonda
"For nourished skin that does not loose its elasticity"
CARE & HEALTH – SKIN CARING
* Ingredients available @ Symrise
XX = Launch year
SKIN CARE
FACE CARE
ESTABLISHED
ANTI-AGE: REFILL FROM THE OUTSIDE
NIVEA (Beiersdorf)
Q10+ Day Care
+ HAND CARE
LIFT EFFECT: SKIN ELASTICITY
DIADERMINE
(Henkel)
Lift + Ultimate Elastibe
Day Care
RISING TODAY
OPPORTUNITIES
ANTI-AGE: REPLUMP FROM THE INSIDE
CLINIQUE (Estée
Lauder)
Repair wear
Deep Wrinkle Concentrate
ANTI-AGING
PRODUCTS
LIFT EFFECT: RESHAPING & BEYOND
OLAY (P&G)
Regenerist
Micro-Sculpting Serum
> A NEW
GENERATION OF
GARNIER
12
(L'Oréal)
Ultra Lift Serum +
Cream 2in1
OFFERS TO
RESTORE THE
SKIN STRUCTURE
AND
APPEARANCE,
REDENSIFY & FIRM
THE SKIN FROM
WITHIN – ‘REPULP’
YOUR SKIN!
HIGH TECH
XX LAUNCH YEAR
SKIN CARE
FACE CARE
ESTABLISHED
RISING TODAY
CELL SCIENCE: REJUVENATING
NIVEA
(Beiersdorf)
DNAge Day
Care
OPPORTUNITIES
CELL SCIENCE: GENE SCIENCE
YUE SAI
(L’Oréal)
Vital Essential
Skin Energizer
YVES SAINT
LAURENT
(L’Oréal)
Youth Liberator
L’OREAL PARIS
(L’Oréal)
Youth Code Luminize
12
12
SKIN GLOW: WHITENING
GARNIER SKIN
NATURALS (L’Oréal)
Light Overnight cream
POND’S (Unilever)
White Beauty
Daily Spot Lightening
Cream
SKIN GLOW: ILLUMINATING / HEALTHY GLOW
SKIN GLOW: INSTANT COMPLEXION ENHANCER
11
ANEW CLINICAL
(Avon)
Luminosity Pro
Brightening Serum
+ HAND CARE
ESTEE LAUDER
(ESTEE LAUDER)
Idealist
Even Skin tone
Illuminator
11
GARNIER
(L’Oréal)
BB Cream
EU
SKIN GLOW: GLOBAL ANTI-AGE SKIN PERFECTOR
11
POND’S (Unilever)
Gold Radiance
Day Cream
> NEW SCIENTIFIC
MOLECULES
EMPHASIZING
HIGH-TECH
EFFICACY
(GENE SCIENCE,
STEM CELLS ETC)
> ENHANCING
SKIN RADIANCE
HAS BECOME A
KEY TREND ALL
AROUND THE
WORLD – E.G.
SymWhite® 377
LANCÔME
(L’Oréal)
Visionnaire LR 2412
Advanced Skin Corrector
11
BIOTHERM
(L’Oréal)
Skin Vivo Uniformity
Texture & Tone Reversive
Moisturizer
HIGH TECH
XX = Launch
YEAR year
XX LAUNCH
SKIN CARE
COMMUNICATIONS
"Dear Cellulite, See you
later for a massage that
you are about to
remember…"
"Liberate skin's youthful
appearance – Inspired by
Glycobiology, our 1st skin
care with glycans tested
under independent control"
"2 in 1 Wrinkle Power –
Serum plus Moisturiser,
together at last – Penetrates
deep, instantly smoothes"
HIGH TECH
XX = Launch year
ANTI AGING
MARKET PRODUCTS
Banish dark spots and achieve your most even,
bright, and beautiful complexion. Perfect for all
skin types, this satiny complex offers remarkable
results, helping to correct dark spots, acne marks,
and scars. Naturally powerful Viniferine, olive
squalene, mint, caraway, and galbanum work
to counter stretch marks, scars, and damage
while bolstering collagen and elastin, for glowing
results.
ANTI AGING
MARKET PRODUCTS
The first advanced skin corrector with [LR 2412
4%].
The result: on the surface, wrinkles and pores are
visibly corrected, imperfections like signs of UV
damage and acne marks appear diminished.
ANTI AGING
MARKET PRODUCTS
The star of the Forever Youth Liberator range, the
Serum contains the highest concentration of
Glycanactif™ , specially formulated to help restore
your skin’s youthful beauty.
ANTI AGING
MARKET PRODUCTS
Potent serum gives every skin a second
chance against lines, wrinkles, sun damage.
In 4 weeks, see obvious reduction in lines,
wrinkles, improved texture. At 12 weeks, the
visible wrinkle-reducing power is remarkably
close to a dermatological laser procedure.
63%, to be exact. Different commitment,
different results. And yet impressive results
guaranteed.
ANTI AGING
MARKET PRODUCTS
Brings immediate improvement to sundamaged and prematurely aged skin.
Turns over top layers of dry skin to let underlayers of healthy skin bloom with EGF,
Epidermal Growth Factor, a naturally
occurring protein molecule whose discovery
was rewarded with a 1986 Nobel Prize.
Provides indispensable nourishment.
Heals post-operative, recently lasered, and
chemically healed skin up to 40% faster.
ANTI AGING
MARKET PRODUCTS
La Prairie Skin Caviar Luxe Cream. It
boasts an unprecedented concentration of
caviar extracts, alpha hydroxy acids, and
unique sea proteins.
ANTI AGING
MARKET PRODUCTS
Thanks to the brand’s revolutionary dual-stream delivery
system, the new concoction combines the anti-aging Retinol
and oxygen in a single vial, taking the anti-aging properties
already present in the Cellular Power Infusion up a notch.
Together they are said to “fortify the skin’s natural renewal
functions, enabling you to awaken to revitalized, smoother,
younger-looking skin.”
The 40ml sleek, silvery pump bottle is divided two separate
chambers: one containing smooth, white, microencapsulated
Retinol cream, and the other, a silken blue oxygen power gel.
Other key ingredients include Perlfuorodecalin, Swiss
Sno Algae, Tissue Guildance Matrix, Phyto Stem Cell
Extract and Skin Renewel Peptide.
ANTI AGING
MARKET PRODUCTS
Specific lipids have been added to the Sisleÿa
Global Anti-Age formula to provide hydratation and
nutrition:
Specific glycerides present in sunflower oil.
Phytosqualane derived from olive oil.
A glucolipid of plant origin (corn and coconut oil).
ANTI AGING
MARKET PRODUCTS
Biotherm Skin-Ergetic Nuit Overnight high-recovery
moisturizer consists of 5 tea and seed fractions
(chá, trigo-sarraceno, ruscus, soja e cranberry) .
It provides a fresh, fluid and sumptuous texture to
the users.
Biotherm Skin-Ergetic Nuit Overnight high-recovery
moisturizer is attached with ant-fatigue innovation
and it is a new formula with a purifying complex , it
helps to promote the elimination of impurities
generated by free radicals in skin surface and helps
to diminish visible signs of fatigue .
ANTI AGING
MARKET PRODUCTS
Skin Vivo Uniformity, a multi-purpose anti-ageing day
cream that helps to target five irregularities that can
affect skin's uniformity.
Skin Vivo Uniformity has been formulated with five
active ingredients combined with balanced UVA/UVB
protection to target:
1. Hyperpigmentation
2. Redness
3. Dull tone
4. Roughness
5. Loss of elasticity
ANTI AGING
MARKET PRODUCTS
Breakthrough GenActiv Technology™
helps stimulate skin's natural powers of
regeneration, boosting skin's own
capacity for recovery. Skin looks
smoother, more luminous and youthful.
Non greasy. Dermatologist tested.
ANTI AGING
MARKET PRODUCTS
This RoC® MULTI CORREXION™ moisturiser
provides a complete anti-ageing solution to
help your skin look its best. It contains
HEXINOL™ technology, proceeding from 7
years of research, which fights ageing at its
source* for a visibly more effective action**
against the main signs of ageing: wrinkles,
sagging, dryness, brown spots and dull
tone. Contains SPF 15.
ANTI AGING
MARKET PRODUCTS
4MSK, exclusive to Clé de Peau Beauté, a
superior brightening ingredient that inhibits
melanin activation.
Retinol ACE improves skin's ability to
counteract wrinkles.
ANTI AGING
MARKET PRODUCTS
Advanced TIME RESPONSE Complex™ The complex consists of a powerful, patented
compound of green tea stem cells, green tea
EGCG and green tea saponin. The
compound stimulates collagen production,
rebalances melanin regulation and revives
the skin's hydration process to reduce lines
and wrinkles, improve skin clarity and
increase skin radiance and firmness.
Shea Butter and Jojoba Oils - Rich in
antioxidants to work to fight free radicals,
repair the skin's protective barrier and prevent
excess moisture loss.
Centella Asiatica - Increases cellular
regeneration and turnover to improve skin
texture and radiance.
Magnolia - Suppresses the production of
melanin to help lighten surface discoloration
for a clear, more even complexion.
ANTI AGING
MARKET PRODUCTS
The ultra-concentrated formulas now include
Miyabenol C, a polyphenol molecule unique
to the vines of Yquem which targets the
skin cells' own DNA to correct all signs of
aging. .
ANTI AGING
MARKET PRODUCTS
The cream also reduces imperfections and
makes the skin appear more uniform, thanks to
an ultra-concentration of the exclusive
Guerlain Royal Jelly with its exceptional
repairing power. The skin's density is
restored, making for a plumped and healthylooking complexion that appears younger day
after day.
As with every Guerlain creation, the art of the
perfumer is felt. The Abeille Royale Intense
Restoring Lift Nourishing Day Cream in infused
with a sunny nectar of beeswax absolute
together with light and nourishing mimosa and
broom.
ANTI AGING
MARKET PRODUCTS
The sixth generation of this famous, dualphase formula reflects the most recent
advances in Clarins science — delivering
unrivaled anti-wrinkle and firming benefits.
Optimal concentration of anti-aging pIant
extracts — including Marula, London Rocket
and Centella Asiatica — supports skin’s 5
vital functions: hydration, nutrition,
oxygenation, protection and revitalization.
ANTI AGING
MARKET PRODUCTS
Breakthrough anti-aging treatment firms and
renews with Survixyl IS™ and Stimulen®. Works
deep beneath the skin’s surface to boost cellular
turnover and reinforce the actions of ExtraFirming Day. Helps prevent the appearance of
dark spots with Lotus Zymbiosome™. Features
appear younger-looking, smoother, more radiant
and defined upon waking.
SKIN CARE
FACE CARE
ESTABLISHED
RISING TODAY
NATURAL BEAUTY: SAFE NATURE / ORGANIC CARE
GARNIER (L’Oréal)
Bio Active
Moisturising Protecting Care
NICKEL BIO
Green Boost Range
NATURAL BEAUTY: FUSION OF NATURE & ….
YVES ROCHER
(Yves Rocher)
Elixir 7.9 Youth
Intensifier
DIADERMINE (Henkel)
Novagen Intense Age Repair
Day Care
NATURAL BEAUTY: INGREDIENT FOCUS
WELEDA (Weleda)
Pomegranate Regenerating
Range
SENSORIAL CARE: MOOD ENHANCER
LANCÔME (L’Oréal)
Hydra Zen
Soothing Anti-Stress
Moisturising Cream
11
OPPORTUNITIES
ASDA
De-stressing & Soothing
Body Butter
11
BIOTHERM
(L’Oréal)
Skin Ergetic
> NATURE REASSURES
THE CONSUMER &
SCIENCE SUPPORTS
THEIR DESIRE FOR
RESULTS – FOCUS ON
100% NATURAL
ACTIVES SUCH AS
SymFinity® 1298
> TCM INGREDIENTS
FOR ASIAN WISDOM
(GOJI, SOPHORA
FLOWER ETC)
> FAIR TRADE &
SUSTAINABLE,
TRACEABLE
INGREDIENTS: PAO
ROSA, ECHINACEA
ETC.
> NEURO-FUNCTIONAL
SCENT PROVIDES
MOOD ENHANCING
BENEFITS
Product Category
FACE CARE
BODY CARE
HEDONISTIC
XX LAUNCH YEAR
SKIN CARE
COMMUNICATIONS
"Double the anti aging
efficiency of your face care!"
Anti aging innovation 12 years of research
"If there is an expert for
timeless beauty, it is
Nature."
"The Best of nature in
service of Skin Biology 1st repairing daily
concentrate for signs of
fatigue – 99% ingredients
of natural origin"
HEDONISTIC
XX = Launch year
Young
Wash off!
Cleansing Gel
Fruity
Aqua Sensation
Invigorating
Cleansing Gel
Green
Aqua Sensation
Dry Skin
Green
Aqua Oxygen Power
Reviving
Sensation
Day Care
Day Care
Ozonic
Fruity
Bye-bye Spot! SOS
Stick
Gentle Waterproof Eye
Make-up Remover
Sensitive Balance
Day Care
Sensitive Balance
Night Care
Q10+
Night Care
Powdery
Summer Beauty
Day Care
Musky
Natural Beauty
Beautifying Moisturiser
Aqueous
Q10+
Summer Beauty
Musky
Vital
Nourishing Wash
Cream
Aldehydic
Q10+ Care
Green
Crème
Optimale 3
Spicy
Aqua Sensation
Eye Care
Natural Beauty
Beautifying Eye Care
Vital Care
Aldehydic
Q10+ Eye Care
Vital Cleansing
Aldehydic
Vital
Triple Action Day
Aldehydic
DNAge Eye Care
Expert Lift Eye Care
Triple Action Soja
Eye & Lip Treatment
Vital
Triple Action Night
Fruity
Pure & Natural
- Normal Skin
11
- Anti-Wrinkle Day / Night
11
Cream
- Dry & Sensitive Skin
- Normal Skin
Green
Expert Lift
Day + Toner
Musky
Pure & Natural
Cleansing Milk & Toner
Fruity
DNAge
Green
Expert Lift
Night Care
Woody
WOODY
FRUITY
FLORAL
CITRUS
SPICY
AQUEOUS
CHYPRE
WOODY
FLORAL
FRUITY
EDIBLE
FRUITY
CITRUS
EDIBLE
EDIBLE
WOODY
AMBERY
SPICY
FLORAL
AROMATIC
GREEN
FRUITY
WOODY
AMBERY
ORIENTAL
Invigorating
Vitamin Mask
Fruity
• Clear predominance of the the
Floral family:
- Floral Aqueous inflections for
the cleansing and pure claims
- Floral Green for the new pure
and natural range
- Floral fruity is more modern and
light interpretation of care
• The anti-ageing care =
represented by floral with classic
aldehydic notes and a more
sophisticated family, floriental.
• The fruity family represents a
more pampering and modern
care
Latest launches tend to be more
modern
Aqua Sensation
Cleansing Cream
Green
Young
Be Beautiful!
Tinted Moisturiser
Fruity
Pure Energy Silk Comfort
Day Care
Day Care
Citrus Red Fruit
Indulging
Honey Mask
Vanilla
Mattifying
Day Care
Watery
Young Care
Pure Effect
Fruity
FRAGRANCE FREE
POWDERY
WHITE FLOWER
GREEN
FRUITY
FLORIENTAL
EDIBLE
MUSKY
WOODY
ORANGE FLOWER
ROSE
WHITE FLOWER
SPICY
FLORAL
POWDERY
Soft
Calming Mask
Fruity
-Dry & Sensitive
-Normal & Combination
-Combination & Oil
-All Skin Types
-Cleanse & Care
Spicy
-Day & Sensitive
- Normal & Combination
- Cleanse & Care
Powdery
FACE CARE
ALDEHYDIC
GREEN
FRUITY
CITRUS
AQUEOUS
EDIBLE
FLORAL
FLORAL
TROPICAL FRUIT
PEACH / APRICOT
APPLE/PEAR
REDFRUIT / BERRY
GREEN
WATER FRUIT
CITRUS
FLORAL
FRUITY
HERBACEOUS
FLORAL
GREEN
MINT
WOODY
CHYPRE
FLORAL
GREEN
FRUITY
CITRUS
CITRUS
Refining
Intensive
Peel Off Mask
Moisture Mask
Aqueous
Green
Active Purifying Mask
Spicy
Nourishing Body Milk
Fruity
Radiantly Smooth
Body Scrub
Spicy
Good Bye Cellulite
10 Day Serum
Green
Soft Cream
Citrus
Smooth Body Milk
Spicy
Angel Star 10
Body Lotion
Water Fruit
Anti Age Treatment
Woody
DNAge Zone Action
Green
Beautiful Age
Rich Body Lotion
Fruity
Q10 Reshaping Cream
Musky
SOS Care Repair
Body Lotion
Fruity
Good Bye Cellulite
Green
Express Moisturizing
Gel Cream
Fruity
Q10+
Firming Body Lotion
Musky
Pure & Natural
Body lotion
Green
Sensitive
Green
• Fruity for Sun or Teens
products
• Citrus is less clear at
Nivea, more commonly
used for firming benefits.
WOODY
FRUITY
Floral,
the
• Mainly
reference family in skin care
>Floral
and
aldehydic
subfamilies for essential
care or sensitive benefit
> More modern fruity,
aqueous or green aspects
for last years launches
(Happy Time, Pure &
Natural, Hydro Gel…)
FLORAL
CITRUS
AQUEOUS
CHYPRE
SPICY
FLORAL
FRUITY
EDIBLE
WOODY
FRUITY
CITRUS
WOODY
AMBERY
SPICY
EDIBLE
EDIBLE
NIVEA follows the global
olfactive
trends
and
covers
all
feminine
olfactive families.
• Floriental mainly for antiageing benefits or intensive
care / skin rescue.
Happy Time
Powdery
Pure & Natural
Body Milk
Green
FLORAL
AROMATIC
GREEN
FRUITY
AMBERY
ORIENTAL
WOODY
POWDERY
WHITE FLOWER
GREEN
Intensive care
Green
My Silhouette
Green
Summer Beauty
Fair
Edible
FRUITY
EDIBLE
MUSKY
WOODY
POWDERY
ORANGE FLOWER
ROSE
WHITE FLOWER
SPICY
FLORAL
FLORIENTAL
Summer Beauty
Dark
Edible
BODY CARE
ALDEHYDIC
GREEN
FRUITY
CITRUS
AQUEOUS
EDIBLE
FLORAL
FLORAL
TROPICAL FRUIT
PEACH / APRICOT
APPLE/PEAR
REDFRUIT / BERRY
GREEN
WATER FRUIT
CITRUS
FLORAL
FRUITY
HERBACEOUS
FLORAL
GREEN
MINT
WOODY
CHYPRE
FLORAL
GREEN
FRUITY
CITRUS
CITRUS
Blue Box
Green
Ideal Balance
Pore Clarifying Toner
Floral
Hydra Fresh
Gel Cream
Moisturiser
Dry Skin
Fruity
Triple Active Day
Normal – Combination
& Dry- Sensitive
Green
Nutrissime
Dermo Genesis
Anti Dryness
Pore Minimising
Reactivating Smoother
Day Care
Green
Woody
Hydra Comfort
Cleansing Milk
Fruity
Dermo Genesis
Day Cream
Green
Youth Code
Rejuvenating AntiWrinkle Day
Cream
Citrus
Dermo Genesis
Night Cream
Green
Age Perfect
Double Active
Day Cream
Spicy
Go Clean 360°
Deep Cream Cleanser for
sensitive skin
Collagen Filler
Double Action Lip
Age Re-Perfect
Day Cream
Spicy
Collagen Micro Vibration Eye
Care System
Wrinkle De-Crease
Collagen Replumper
Day Cream
Ambery
Go Clean 360°
Deep Cream
Cleanser
Herbaceous
Revitalift
Anti-Wrinkle & Firming Day Cream
White Flower
Revitalift
Revitalift
Revitalift
Deep-Set Wrinkles Anti-Wrinkle Double Lifting
Restoring Day & Firming
Musky
Moisturiser Night Cream
Musky White Flower
Revitalift
Facial Cloth Mask
Musky
Age Re-Perfect
Intensive Re-Nourish
Day Cream
Spicy
Wrinkle De-Crease
Collagen Skin
Remodeller
Ambery
Age Re-Perfect
Radiance Restoring
Day Cream
Spicy
Wrinkle De-Crease
Collagen Filler
Ambery
Age Re-Perfect
Radiance Restoring
Concentrate
Spicy
• Floral = major family,
particularly for essential care +
anti-age prevention / early antiage
• Floriental = dedicated to
mature & very mature skin /
Sophistication & care
• Latest launches show a
clearer fragrance strategy (e.g
Dermo Genesis - Floral White
Flower Green)
WOODY
FRUITY
Youth Code
Rejuvenating Anti-Wrinkle Eye
Cream
FLORAL
CITRUS
AQUEOUS
CHYPRE
SPICY
FLORAL
FRUITY
EDIBLE
WOODY
FRUITY
CITRUS
EDIBLE
EDIBLE
WOODY
AMBERY
SPICY
FLORAL
AROMATIC
GREEN
FRUITY
AMBERY
ORIENTAL
WOODY
WHITE FLOWER
GREEN
POWDERY
Age Perfect
Eye Care
Age Re-Perfect
De-crinkling Eye and Lip Contours
Go Clean 360°
Deep Facial
Cleanser
Age Re-Perfect
Herbaceous
Night Cream
Spicy
Visible Results
Daily Skin
Perfecting
Moisturiser SPF
15
Fruity
FRAGRANCE FREE
Age Perfect
Night Care
Spicy
Youth Code
Rejuvenating Anti-Wrinkle Concentrate
Citrus
Revitalift
Anti-Wrinkle & Firming
Day Cream SPF 15
White Flower
Age Perfect
Day Care
Spicy
Dermo Genesis
Eye Contour Cream
Dermo Genesis
Serum
Green
Visible Radiance
Cleansing Milk
Fruity
FRUITY
EDIBLE
FLORIENTAL
Hydra Fresh
Cream
Moisturiser
Dry Skin
Fruity
MUSKY
WOODY
POWDERY
ORANGE FLOWER
ROSE
WHITE FLOWER
SPICY
FLORAL
ALDEHYDIC
GREEN
FRUITY
CITRUS
AQUEOUS
EDIBLE
FLORAL
FLORAL
TROPICAL FRUIT
PEACH / APRICOT
APPLE/PEAR
REDFRUIT / BERRY
GREEN
WATER FRUIT
CITRUS
FLORAL
FRUITY
HERBACEOUS
FLORAL
HappyDerm
Day Care
Musky
FACE CARE
GREEN
MINT
WOODY
CHYPRE
FLORAL
GREEN
FRUITY
CITRUS
CITRUS
Go Clean 360°
Deep Exfoliating
Scrub
Peach/Apricot
Ideal Balance
Cleansing
Milk
Floral
BODY CARE
Exfo Tonic
Floral
FLORAL
FRUITY
GREEN
MINT
CITRUS
Nutri-bronze Slim
Green
Nutri-bronze
Green
Subli-bronze
Woody
NutriSoft Normal Skin
Citrus
Perfect Slim Pro
Citrus
Age re-perfect
Spicy
Age re-perfect
corps
Spicy
Nutri Lift Dry
Fruity
Nutri Lift Normal
Fruity
Sculpt Up
Rose
Perfect Slim
Day & Night
Citrus
Perfect Slim
- Drainer
- Laser
Citrus
Perfect Slim
Lifting Pro
Citrus
Age Perfect
Fruity
CHYPRE
WOODY
EDIBLE
ORIENTAL
FLORIENTAL
NutriSoft Dry Skin
Citrus
WOODY
FLORAL
FRUITY
AQUEOUS
CITRUS
FLORAL
SPICY
FRUITY
EDIBLE
FRUITY
CITRUS
EDIBLE
AMBERY
WOODY
FLORAL
SPICY
AROMATIC
FRUITY
GREEN
AMBERY
POWDERY
WOODY
WHITE FLOWER
FRUITY
GREEN
MUSKY
EDIBLE
POWDERY
WOODY
ORANGE FLOWER
WHITE FLOWER
ROSE
FLORAL
SPICY
ALDEHYDIC
FRUITY
GREEN
AQUEOUS
CITRUS
EDIBLE
FLORAL
TROPICAL FRUIT
PEACH / APRICOT
REDFRUIT / BERRY
APPLE/PEAR
WATER FRUIT
GREEN
CITRUS
FLORAL
HERBACEOUS
FLORAL
CHYPRE
WOODY
FLORAL
FRUITY
GREEN
CITRUS
Stop
Brightening
Toner
Woody
Clean Detox
Exfoliating Wash
Musky
Clean Detox
Cleansing Wipes
Musky
Stop
Nutritionist
Multi Action Regenerating Daily Moisturiser
Day Cream
Normal to Combination Skin
Woody
Musky
Stop
Nutritionist
Multi Action
Night Cream Regenerating Daily Moisturiser
Sensitive & Dry Skin
Woody
Musky
Nutritionist
Omega New Skin
Musky
Fresh Essentials
Pure
Invigorating Toner Deep Clean Cream
Fruity
Aqueous
Soft Essentials Ultra Lift
Cleansing Wipes Anti Wrinkle
Musky Firming Day
Fruity
Fresh Essentials
Pure
Eye Make-Up Remover
3in1
Fruity Aqueous
Pure Active
Active Deep Cleansing
Mint
Ultra Lift
Anti Wrinkle
Firming Night
Fruity
Pure
Fresh Essentials Daily Purifying Pads
Aqueous
Hydrating Day Care
Fruity
Pure
Fresh Essentials Deep Cleansing Wipes
Aqueous
Cleansing Wipes
Fruity
Pure
Purifying Toner
Aqueous
BioActiv
Nourishing Protector Care
Dry Skin
Honeysuckle
BioActiv
Firming Anti-Wrinkle
Powdery
Pure A
•Deeply Efficient Night Gel
•Daily Treatment Moisturiser
•Exfo Brusher Wash
Aqueous
Ultra Lift
Eye Cream
Fruity
Pure
Self-Heating Sauna Mask
Aqueous
Orchidee Vitale
Day Cream
Watery
Ultra Lift
Intensive Anti Wrinkle
Firming Day Cream
Fruity
• Brand with the most consistent
fragrance strategy = 1 sub-range
/ 1 fragrance
• Floral = rather fresh,
contemporary approach, even for
mature skin
• Floriental = gentle care & antiage
• Oriental = rich skin food
• Citrus for vitamin-like, skin glow
& healthy nutrition concepts
FRAGRANCE FREE
CleanSensitive
Anti-Tightness Cleansing Milk
Ultra Lift
Deep Wrinkle A
Fruity
Ultra Lift
Anti Wrinkle
Firming Day
Cream SPF15
Fruity
Ultra Lift Pro
Lifting Anti Wrinkle
Roll-On
Fruity
Ultra Lift Pro
Re-Plumping
Day Cream
Fruity
CleanSensitive
Soothing Sensation Toner
CleanSensitive
Moisture Infuse Cleansing Water
CleanSensitive
Velvety Smooth Anti-Tightness
Cleansing Wipes
Nutritionist
Regenerating Eye Cream for
Bags & Dark Circles
Nutritionist
Eye Roll-on enriched with Caffeine
WOODY
FRUITY
FLORAL
CITRUS
AQUEOUS
CHYPRE
SPICY
FLORAL
FRUITY
EDIBLE
WOODY
FRUITY
CITRUS
EDIBLE
EDIBLE
WOODY
Total Comfort
Rich Mask
Spicy
AMBERY
SPICY
AROMATIC
GREEN
FLORAL
Total Comfort
Night Cream
Spicy
CleanSensitive
2in1 Make-up Dissolver Eyes & Face
Orchidee Vitale
Night Cream
Watery
Orchidee Vitale
3 Zones
Watery
Total Comfort
Day Cream
Spicy
Eye Make-up Remover
Optimum Tolerance *
Pure
SOS Anti Imperfection Pen
Aqueous
Pure
Purifying Peel Kit
Aqueous
FRUITY
AMBERY
ORIENTAL
WOODY
POWDERY
WHITE FLOWER
GREEN
FRUITY
EDIBLE
AROMATIC
WOODY
POWDERY
ROSE
WHITE FLOWER
SPICY
FLORAL
ORANGE FLOWER
FLORIENTAL
Soft Essentials
Replenishing day Care
Floral
Soft Essentials Ultra Lift
Caring Toner Pro-Retinol
Fruity
Musky
Pure
Long-lasting Anti-regrease Moisturising Care
Aqueous
Nutritionist
Eclat Jeunesse Day & Night
Fruity
Soft Essentials
Complete Cleansing Milk
Musky
Fresh Essentials
Pure
Complete Cleansing Milk Deep Clean Foam
Fruity
Aqueous
Nutritionist
Regenerating Radiance Mask
Musky
Nutritionist
Caffeine Face Roll-on
Musky
ALDEHYDIC
GREEN
Fresh Essentials
Pure
Cleansing Gel Wash Deep Pore Wash
Fruity
Aqueous
Nutritionist
Regenerating Daily Moisture SPF15
Musky
Nutritionist
Regenerating Night Cream
Musky
FRUITY
CITRUS
AQUEOUS
EDIBLE
FLORAL
FLORAL
TROPICAL FRUIT
PEACH / APRICOT
APPLE/PEAR
REDFRUIT / BERRY
GREEN
WATER FRUIT
CITRUS
FLORAL
FRUITY
HERBACEOUS
FLORAL
GREEN
MINT
WOODY
Clean Detox
Anti Dullness Foaming Gel
Musky
Stop
Peel Off Mask
Woody
FACE CARE
CHYPRE
FLORAL
GREEN
FRUITY
CITRUS
CITRUS
Stop
Skin Refining
Wash
Woody
BODY CARE
Massager roll-on
Anti Cellulite Green
Body Summer
Moisturising Lotion SunKissed Look
Citrus
Handcocoon
Intensive Nourishing
Concentrate
Edible
 For firming, all products are in
Citrus / Floral, expressing
efficiency through fresh effect.
 The sparkling/vibrant Fruity
family is dedicated to Summer
variants.
Firming Anti-Cellulite Milk
with Algae extr.
Green
HydraBlock/Body Urea
Dry Skin
Powdery
Concentrated Slimming Gel
Green
HydraBlock/Body Urea/HydraFix/HydraLock/BodySensitive
Normal Skin
Powdery
Gel Freezer 2in1
Anti-cellulite Anti-water
Green
Intensive 7 Days
Replenishing Lotion
Dry Skin
Intensive 7 Days
Hydrating Lotion
Normal Skin
Intensive 7 Days
Soothing Lotion
Sensitive Skin
Intensive 7 Days
Ultra Softening Lotion
Dry to Extra Dry Skin
(with Mango Oil)
(with Aloe Vera)
(with Honey)
(with Shea Butter)
Fruity
Fruity
Vanilla
Powdery
 Classical hydration/skin repair
products are in Floral, which
definitely reflects classical care;
whereas more nourishing
variants are Floriental, which is
richer olfactively speaking.
 The New Intensive 7 Days
range covers different families
as it offers different benefits for
different skin types.
Intensive 7 Days
Concentrated Cream-gel
Dry & Sensitive Skin
Intensive 7 Days
Smoothing Milk
Damaged & Chapped Skin
Intensive 7 Days
Nourishing Lotion
Dry, Rough Skin
(with Peach)
(with Olive Oil)
(with Cocoa Butter)
Green
Powdery
Chocolate
Intensive 7 Days
Concentrated Cream-gel
Normal Skin (with Grape)
Violet
WOODY
FRUITY
Bodycocoon
Nourishing Milk
Dry Skin
Edible
FLORAL
CITRUS
AQUEOUS
CHYPRE
SPICY
FLORAL
FRUITY
EDIBLE
WOODY
FRUITY
CITRUS
EDIBLE
EDIBLE
WOODY
AMBERY
SPICY
FLORAL
AROMATIC
GREEN
FRUITY
ORIENTAL
Body Repair
Soothing Creamy Milk
Powdery
Repairmains
Intense Restoring Hand
Cream
Powdery
Firming Anti-Cellulite Gel
with Algae extr.
Green
AMBERY
WOODY
POWDERY
WHITE FLOWER
GREEN
FRUITY
FLORIENTAL
EDIBLE
MUSKY
WOODY
POWDERY
ORANGE FLOWER
ROSE
WHITE FLOWER
SPICY
FLORAL
ALDEHYDIC
GREEN
FRUITY
CITRUS
AQUEOUS
EDIBLE
FLORAL
FLORAL
TROPICAL FRUIT
PEACH / APRICOT
APPLE/PEAR
REDFRUIT / BERRY
GREEN
WATER FRUIT
CITRUS
FLORAL
FRUITY
HERBACEOUS
FLORAL
GREEN
MINT
WOODY
CHYPRE
FLORAL
GREEN
FRUITY
CITRUS
CITRUS
Firming Scrub
Green
Garnier has a clear olfactive
identity: One
family/subfamily per range
or products or theme. In
other words, Garnier’s
olfactive ID is benefit-driven.
Warming Deep
Purifying Cleanser
(US) Green
Pore Gentle Cleansers
Refining Conditioning Milk
Mousse
(UK) Watery
Cleanser
(US) Floral
Gentle Cleansers (UK)
Refreshing Toner
Watery
Gentle Cleansers (UK)
Refreshing Face Wash
Watery
Gentle Cleansers (UK)
Wet Cleansing Wipes
Watery
Original Active
Hydrating
Beauty Fluid
Aldehydic
Original Active
Hydrating
Cream
Aldehydic
Night Of Olay
Firming Cream
Aldehydic
Touch Of Sun
Daily UV
Facial Moisturizer
Medium/Darker
Apple
Touch Of Sun
Everyday Sunshine
Apple
Touch Of Sun
Everynight Sunshine
Apple
• Classic Olay universe = Floral
Powdery Aldehydic
•Yet predominance of Fruity US specificity, particularly for
cleansing
• Floriental with strong fruity
aspects for Gradual Tan
FRAGRANCE FREE
Sensitive Moisture Therapy Lotion
Sensitive Moisture Therapy Cream
WOODY
FRUITY
FLORAL
CITRUS
AQUEOUS
CHYPRE
SPICY
FLORAL
FRUITY
EDIBLE
WOODY
FRUITY
CITRUS
EDIBLE
EDIBLE
WOODY
AMBERY
SPICY
FLORAL
AROMATIC
GREEN
FRUITY
AMBERY
ORIENTAL
WOODY
Daily Facials
Touch Of Sun
Lathering Cleansing Cloths
Daily UV
Normal to Dry Skin
Facial Moisturizer
Aldehydic
Lighter/Medium
Apple
POWDERY
WHITE FLOWER
GREEN
FRUITY
EDIBLE
MUSKY
WOODY
ORANGE FLOWER
ROSE
POWDERY
FLORIENTAL
Moisture Balancing
Foaming Face Wash
Powdery
WHITE FLOWER
SPICY
FLORAL
ALDEHYDIC
GREEN
FRUITY
CITRUS
AQUEOUS
EDIBLE
FLORAL
FLORAL
TROPICAL FRUIT
PEACH / APRICOT
APPLE/PEAR
REDFRUIT / BERRY
GREEN
WATER FRUIT
CITRUS
FLORAL
FRUITY
HERBACEOUS
FLORAL
GREEN
MINT
WOODY
CHYPRE
FLORAL
GREEN
FRUITY
CITRUS
CITRUS
ESSENTIAL & BEAUTY FACE CARE
Moisture Daily Facials Daily Facials
Replenishing Mousse Express Clarify Lathering
Cleanser All Skin Type
Cleanser
(US) Floral
Green
(UK) Floral
Age Defying
Intensive Nourishing
Night Cream
(US) Melon
Total Effects
Radiance
Enhancing
Cream Wash
(UK) Apple
Total Effects
Anti-Aging
Anti-Blemish
Daily Cleanser
(US) Musky
Total Effects
First Effects
Musky
Regenerist
Daily Regenerating
Cleanser
(UK) Apple
Anti-Wrinkle
Nature Fusion
Day Cream
(UK) Green
Complete Plus/Pro
Vital
Complete
Ultra Rich Night
All Day UV
Cream
Moisture Cream SPF15
Extra Dry Skin
Aldehydic
Powdery
FRAGRANCE FREE
Complete
MultiRadiance
UV Cream
(UK) Apple
Regenerist
UV Defense
Regenerating Lotion
Fruity
Anti-Wrinkle
Nature Fusion
Night Cream
(UK) Green
Complete
All Day UV Moisture Lotion Sensitive Skin
Complete
Daily UV Moisturizer SPF 30 Sensitive Skin
Total Effects
Touch of Sun
(US) Water Fruit
Total Effects Complete
Definity
Nourishing Cream Night Fortifying
Intense
Cream
Cleanser
Hydrating
(US) Fruity Aldehydic
Cream
Woody
Regenerist
Daily Regenerating
Serum
Fruity
Complete
All Day UV Moisture Cream Sensitive Skin
Total Effects
Daily Care(US)
Total Effects
Instant
Smoothing
Serum
Fruity
Age Defying
Definity
Anti-Wrinkle
Self Repair
Daily
Serum
SPF15 Lotion
Woody
Aldehydic
Age Defying
Definity
Protective Renewal
Night
Lotion
Restorative
(US) Aldehydic Sleep Cream
Woody
Definity
Deep Penetrating
Definity
Foaming Moisturizer
Correcting Protective Lotion SPF15
Woody
(US) Musky
Regenerist
Regenerist
Deep Hydration
Replenishing Cream
Regenerating Cream
(UK) Woody
Woody
Definity
Illuminating
Eye Treatment
Regenerist
Woody
Night Recovery
Moisturizing Treatment
Green
Regenerist
Touch of Sun
(US) Apple
Aqua Physics
Anti-ageing Day Cream
(UK) Watery
Total Effects
Plus SPF15 (US)
Definity
Deep Penetrating Foaming Moisturizer
Definity
Deep Penetrating Foaming UV Moisturizer
Total Effects
Plus Blemish Control
Watery
Regenerist
Deep Hydrating
Mousse Cleanser
(US) Green
Total Effects
Targeted Wrinkle Repair (US)
Definity
Color Recapture Anti-Aging UV Moisturizer
+ Sheer Illuminating
Regenerist
Eye Lifting Serum
Regenerist
Daily Regenerating Serum
Regenerist
Eye Derma-Pod
Anti-Aging Triple Response System
ProX
Range
WOODY
FRUITY
FLORAL
CITRUS
AQUEOUS
CHYPRE
SPICY
FLORAL
FRUITY
EDIBLE
WOODY
FRUITY
CITRUS
EDIBLE
EDIBLE
WOODY
AMBERY
SPICY
FLORAL
AROMATIC
GREEN
Regenerist
Perfecting Cream
(UK) Fruity
FRUITY
AMBERY
ORIENTAL
WOODY
POWDERY
WHITE FLOWER
GREEN
FRUITY
FLORIENTAL
EDIBLE
MUSKY
WOODY
POWDERY
ORANGE FLOWER
ROSE
WHITE FLOWER
SPICY
Complete Plus/Pro Vital
Complete
Ultra Rich Day Cream Complete
Multi-Radiance
Extra Dry Skin SPF15 All Day UV
Moisture Lotion
SPF15
Powdery
Aldehydic
Apple
Age Defying
Anti-Wrinkle
Classic Firming
Total Effects Age Defying
Day Cream Eye Transforming
Face Wash
Peach
Cream (UK) Green
Citrus
Regenerist
Micro-Sculpting
Cream
Green
FLORAL
ALDEHYDIC
GREEN
Anti-Wrinkle
Nutrients
Night Renewal
Cream
Green
Total Effects Age Defying
Daily Moisturizer Daily Renewal
Spicy
Cleanser
(US) Green
Total Effects
Night Firming Cream
Apple
• Wide anti-age offer with bright
fragrance spectrum, yet still
concentrated around 3 main
families: Floral, Floriental, Fruity
• Lack of clear fragrance strategy
• Products containing DHA, all
have the same fragrance
• Newest range Definity is the
only one with a dedicated
fragrance (Floriental Fruity
Woody)
FRUITY
CITRUS
Age Defying
Anti-Wrinkle
Replenishing
Night Cream
Apricot
AQUEOUS
EDIBLE
FLORAL
FLORAL
TROPICAL FRUIT
PEACH / APRICOT
APPLE/PEAR
REDFRUIT / BERRY
GREEN
WATER FRUIT
CITRUS
FLORAL
FRUITY
HERBACEOUS
FLORAL
GREEN
MINT
WOODY
CHYPRE
FLORAL
GREEN
FRUITY
CITRUS
CITRUS
ANTI-AGEING FACE CARE
Complete Anti-Wrinkle
Lathering
Nutrients
Cleanser Daily Lathering
Floral
Cleanser
Apple
BODY CARE
Body
Moisturiser
Musky
Firming Milk
Green
Firming
Serum
Green
Pro Age Body Lotion
Woody
Pro Age Body Cream Oil
Woody
Summer Glow
Normal
Citrus
Summer Glow
Dark
Citrus
Pro Age Rich Beauty Butter
Woody
Pro Age Nech & Chest Serum
Woody
Night
Aldehydic
Silk Glow
Lotion
Fruity
Supreme
Velvet Touch
Edible
 Most of products are Floral
> Yet with modernised fruity
aspects (Hydration, and
even Pro-Age range and
firming variants)
> Another modern direction
is to add a fresh effect,
either for natural moisture
(Go Fresh), or for efficient
firming (Perfect Curves)
 No richer fragrance for
richer concepts (nourishing
or anti-ageing products),
only for more sophistication
with feminine indulgence
(Silk Glow and Supreme
Velvet variants)
 In accordance with the
global market, Summer
variants are supported by
fruity notes.
WOODY
FRUITY
DOVE is rather classical
in terms of skin care.
FLORAL
CITRUS
AQUEOUS
CHYPRE
SPICY
FLORAL
FRUITY
EDIBLE
WOODY
FRUITY
CITRUS
EDIBLE
EDIBLE
WOODY
AMBERY
SPICY
FLORAL
AROMATIC
GREEN
FRUITY
AMBERY
ORIENTAL
WOODY
POWDERY
WHITE FLOWER
GREEN
Intensive
Nutrition
Aldehydic
Hydro Body
Citrus
Visible Effect
Fruity
FRUITY
EDIBLE
FLORIENTAL
Rich Cream
Aldehydic
Perfect Curves
Fruity
MUSKY
WOODY
POWDERY
ORANGE FLOWER
ROSE
WHITE FLOWER
SPICY
FLORAL
ALDEHYDIC
GREEN
FRUITY
CITRUS
AQUEOUS
EDIBLE
FLORAL
FLORAL
TROPICAL FRUIT
PEACH / APRICOT
APPLE/PEAR
REDFRUIT / BERRY
GREEN
WATER FRUIT
CITRUS
FLORAL
FRUITY
HERBACEOUS
FLORAL
GREEN
MINT
WOODY
CHYPRE
FLORAL
GREEN
FRUITY
CITRUS
CITRUS
Go Fresh Cool Moisture
Water fruit
OLFACTIVE CONCLUSION
> 2 MAJOR FRAGRANCE FAMILIES
FLORAL
• Still very up-to-date classic cosmetic heritage!
• ‘Fresh’ sub-families (CITRUS / GREEN / FRUITY) tend to better support products with focus on
‘performance’ & ‘lighter care’ (1st signs of ageing, …)
• ‘Sophisticated’ sub-families (Specific Flowers – ROSE, WHITE, ORANGE… - and POWDERY) do
enhance the richer, more caring appeal of products
FLORIENTAL
• Particularly popular with FRUITY sub-family, other interesting sub-families are = POWDERY & WOODY
(inspired by Allure)
• A more sophisticated interpretation of care, with a huge opportunity for anti-age concepts Targeting
rather mature to very mature skin
> 2 MINOR FRAGRANCE FAMILIES
CITRUS
• Often lighter olfactive illustration yet very caring with FLORAL sub-family being the most successful one
for skin care (more popular in EU than in US), especially for firming products
FRUITY
• US olfactive phenomenon (see Olay) / EU interpretation for figurative, nature-orientated concepts