Educação Básica - Mônica Ferreira

Kroton Day: Primary and Secondary
September 2011
KROT11
K12: Growth Opportunities in Public and Private Markets
Main Players in the K-12 Brazilian Learning System Market
790
491
Positivo
Pearson
460
334
265
Objetivo Abril Educação Kroton
120
64
50
30
Santillana
Saraiva
Etapa
Universitário
Source: Santander Research Report
K-12 Student Market
(2009 # of Students)
Average Students per School
Kroton Students / Market Share
Learning System Penetration

Public Schools
Private Schools
45,270,710 (86%)
7,309,742 (14%)
154
215
24,000 / 0.1%
5%
241,000 / 3.3%
30%
Significant growth potential driven by learning systems penetration rates
 Initial stage of product offering to public schools, as a result of changes in Government policies
Source: INEP /MEC
2
K-12
2
2
24
13
9
19
3
2
6
7
3
6
5
2
57
6
17
19
37
217
12
27
135
771
77
Primary and Secondary
Associated schools in Brazil
(+5 in Japan and 1 in Canada)
23
21
20
3
Primary and Secondary Education – Growth of Schools
and Student Growth
Associated Schools
589
2007
+2%
Students
+10%
+9%
602
2008
654
CAGR 07-11: 11.2%
+7%
720
+9%
771
+13%
183,900
2009
2010
2011
2007
Private Network
207,700
2008
+6%
+17%
265,000
226,600
24,000
281,552
18,630
10,000
216,600
241,000
262,922
2009
2010
2011
Public Network - Projecta
Total
 Growth in base of Associated Schools of 7%
 Growth in student base of 6%
 High level of renewals of Associated Schools: 93%
4
K-12 Portfolio
Educação Básica
Rede
Pitágoras
Rede
Católica
Rede Cristã
Projecta
Pitágoras
Colégios
INADE
5
Pitágoras
Pitágoras
Associated
Schools
Rede Sesi de
Educação
# Of Schools: 538
# Of Collections: 175,794
# Of Schools: 76
# Of Collections: 36,824
6
PAX Editora e Distribuidora Ltda
# Of Schools: 149
# Of Collections: 48,000
7
Rede Cristã de Educação
# Of Schools: 3
# Of Collections: 1,040
8
Products and Services Portfolio Structure
Didactic
Collection
(methodology)
Capacity
Program
Educational
Assessment
Program
(capacity)
(monitoring)
Pedagogical Project
9
Main Products and Services
Didactic Collection:
10
Main Products and Services
Educational Assessment Program:
11
Main Products and Services
Educational Portal:
12
Main Products and Services
Graduates & MBA:
Pós-Graduação
13
Main Products and Services
Capacity Program:

Includes all school community:
teachers, managers, administrative,
parents and students.

Inclass, Telepresencial and Distance
Learning Activities.
14
Main Products and Services
Student Programs:
15
Main Products and Services
Rede Pitágoras TV Channel:
16
Quality
Unparalleled Quality
Private
Public
ENEM Ranked Schools
Average IDEB Results
16%
Others
40%
1st
43%
4.5
2nd and
3rd
17%
Pre Kroton 2007
5.2
Post Kroton 2009
Source: VOX Populi, McKinsey and Company Data
Long Relationship and Loyalty with Clients
74% of outstanding contracts with longstanding relationships1
21%
100%
>10 years
Total
outstanding
contracts
30%
23%
26%
0-2years
3-5years
6-10years
93% client
retention /
renewal rate
over the past
3 years
Fonte: Dados Companhia, Nota (1) Considera somente escolas privadas Pitágoras
Strong Brand Awareness
Satisfaction of Schools
(Institution Share of Mind (from 0-100)
(Institution Share of Mind (from 0-100)
Unsatisfied
Neutral
1%
5%
75
60
Competitors
Pitágoras with brand
Very Satisfied
&Satisfied
94%
Source: Ibope, as of March 2010 (Survey with Rede Pitágoras Schools) –Public Oponion with Copernicus Brand research
17
Innovation
DesignMate:

Physics,Chemical, Mathematics and Biology learning tools
18
Innovation
eGuide:

Educational digital content for the teacher– completely interactive, with
photos, images, videos, links and informative and fun animations
19
Projecta
20
Projecta: products and services
Integrated Solution
Educational Management Program for
leaders
Focus on academic project and student
learning
Planning and execution of established
targets
Conceptual Model
Evaluation of Learning
Measure the academic performance of the
school and the system
Learning material for students and teachers
 Training program for professional
qualification of teacher
Nº of collections: 18,630
21
KROT11
Pitágoras Schools: current units
 Embraer, in São José dos Campos (SP) - 2002
 Mineração Taboca, in Pitinga (AM) - 1989
 Alcoa, in Juruti (PA) - 2010
 Vale, in Carajás (PA) - 1989
 Vale, in Ourilândia do Norte (PA) – 2008
 YamanaGold, in Teofilândia (BA) – 2004 (1989 with Vale)
Pitágoras Cidade Jardim
Pitágoras São Luis
23
INADE – Institute of Educational Evaluation and Development
Focus in Educational Excellence
24
INADE: educational evaluation
 Diagnosis of educational system
 Annual evaluation cycles
 Operations in public and private school
networks
 More than 420,000 students evaluated
until 2010
 More than 100,000 students expected to
be evaluated in 2011
25
INADE: added services and products
Learning environment
School bulletin
General report for the network
Academic modules by area of knowledge
Virtual Results System
Feedback for school groups
26