Brazil VC-ACTIVITIESREPORT0312 - California Tourism Industry Site

Activities Report Summary
Brazil
MARCH 2012
South Marketing
International
Market Overview
France wants 1.5 million Brazilians visitors per year by 2020
The Atout France held a series of workshops in Sao Paulo, Rio de Janeiro, Brasilia and Manaus , that consists
the Destination France 2012.
Given to the economic situation in which the country is now, France wants to increase the number of
Brazilian visitors. "Our goal is to have by 2020, 1.5 million Brazilians each year in France," said the director of
Atout France to America, Jean-Philippe Pérol.
The main theme of this edition of Destination France was celebrating 30 years of activity Atout France in
Brazil. "In 1982, 120,000 Brazilians went to France. Last year, the number reached 580 000 "compared Perol.
According to the director, the number of Brazilians in France between 2010 and 2011 grew 20%.
http://www.panrotas.com.br/noticia-turismo/destinos/franca-quer-15-milhao-de-brasileiros-por-ano-ate2020_76114.html?pesquisa=1
Source: Panrotas Online
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Period: March 5
Brazil passed France and now is the fourth market to USA
The US Travel Association has published during the ITB Berlin the final number of the USA tourism in 2011.
Brazil has broken two records: has surpassed France and is the fourth largest market to U.S. destinations and
has broken the barrier of 1.5 million tourists, with a total of 1.508.279.
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United Kingdom – 3.8 million
Japan – 3.2 million
Germany – 1.8 million
BRAZIL – 1.508 million
France – 1.504 million
http://www.panrotas.com.br/noticia-turismo/mercado/brasil-passa-franca-e-e-o-numero-4-paraeua_76207.html?pesquisa=1
Source: Panrotas Online
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Period: March 7
Miami has received 634 thousand Brazilian visitors in 2011.
During a dinner sponsored by American Airlines in Curitiba, the Director of the Greater Miami Convention &
Visitors Bureau in Brazil, Marina Barros, informed that the average spending of Brazilians in Miami is
US$5,000 and the city has received 14.23% more Brazilians in 2011, reaching 634,000 tourists, a total of 6.4
million visitors coming mainly from Canada, Argentina , Colombia, Venezuela, Germany, England and France.
http://www.panrotas.com.br/noticia-turismo/destinos/miami-recebe-634-mil-brasileiros-no-anopassado_76231.html?pesquisa=1
Source: Panrotas Online
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Period: March 8
Brazil has never been strategic, says CEO of Visit Britain
Britain is betting on the Brazilian market as never before and the proof is the presence of the CEO of Visit
Britain, Sandie Dawe in the country to the launch of the Great campaign with the presence of Prince Harry.
Focused in 14 cities worldwide - in Brazil, Sao Paulo and Rio de Janeiro -, it is the largest institutional
campaign in the history of Britain. Brazil is the only destination where the international campaign launch
receives the presence of the CEO of a major tourism promotion offices in the world.
"Brazil is an increasingly strategic market for the UK, not only by the good economic times but mainly by the
results of Brazilians traveling to Britain," Sandie said in an exclusive interview to Portal Panrotas. "Visit
Britain estimates show that the destination has grown no less than 51% in visitor numbers between 2010
and 2011, with 267 thousand Brazilians visiting the United Kingdom," celebrated the executive.
http://www.panrotas.com.br/noticia-turismo/eventos/brasil-nunca-foi-tao-estrategico-diz-ceo-do-visitbritain_76246.html?pesquisa=1
Source: Panrotas Online
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Period: March 8
On the week of Prince Harry visit in Rio de Janeiro, Great Britain has launched a campaign throughout the
city.
Pictures taken by Monica Cooper
Texas Tourism visited Brazil to promote the destination
Representatives of Texas Tourism came to Brazil on a mission to boost sales of the destination in the
Brazilian market. The participation of the group was consolidated at the 37th Meeting Commercial Braztoa.
The delegation was formed by the director of Texas Tourism, Brad Smyth, director of the Dallas CVB, Liliana
Rivera, director of the Fort Worth CVB, Estela Martinez, and Director of Sales and Marketing of the Texas Tax
Free Shopping, Carolyn Petty.
http://www.panrotas.com.br/noticia-turismo/destinos/turismo-do-texas-visita-o-brasil-para-divulgar-odestino_76458.html?pesquisa=1
Source: Panrotas Online
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Period: March 15
Las Vegas and New York promoted the MICE segment in Sao Paulo
Executives from 45 companies and attractions of both cities in the United States, with support from
American Airlines and the Interamerican organization - which represents the two destinations in Brazil –
invited tour operators and travel agents for a cocktail.
"The Mice segment is very important to Las Vegas and has been growing in recent years," said Rafael
Villanueva, the LVCVA. "In 2010 between 10% and 11% of visitors, American and foreign, were an action of
Mice; last year, that percentage rose to 12.5%," Villanueva celebrated.
New York also stressed the importance of the sector to the economy of the city. "The segment follows very
well and very strong in our city," said Fred Dixon, NYC & Company. "Remember that we are the city number
one for the Brazilians in the United States - in 2011 we received about 700,000 tourists from Brazil and many
of them, into shares of Mice."
In 2011, Brazilians spent nearly US$ 1.6 billion, and the forecast for this year is record-breaking.
Brazilians must spend US$ 2 billion in New York in 2012.
http://www.panrotas.com.br/noticia-turismo/eventos/las-vegas-e-ny-promovem-setor-mice-em-saopaulo_76621.html?pesquisa=1
Source: Panrotas Online
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Period: March 20
Central Europe intensified promotional activities in Brazil
Czech Republic, Hungary, Poland and Slovakia joint actions to present tour operators and travel agents
photos, videos and various information about the four Central European countries.
The initiative aims to increase the number of Brazilians in the region, which, according to Director of
Tourism of the Czech Republic, Petr Lutter, are a qualified tourist." "When we started the promotion of the
country in Brazil, in 2006, we sought not only to increase the number of visitors. We know that the Brazilian
tourist is one who spends more on our destination”.
http://www.panrotas.com.br/noticia-turismo/destinos/europa-central-intensifica-acoes-de-promocao-nobrasil_76648.html?pesquisa=1
Source: Panrotas Online
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Period: March 21
USA prepares a project to expedite the immigration of Brazilians
A U.S. diplomatic mission in Brazil presented at the American Chamber of Commerce (AmCham) a pilot
project to expedite the passage of Brazilians by U.S. immigration.
The initial phase involves the pilot group of 150 people and the action is part of the work of the U.S.
government to facilitate the travel of Brazilians to the destination.
Since last year, the United States has implemented a series of measures to improve and expedite the
issuance of visas to Brazilians.
The event was attended by Ambassador Thomas Shannon, the Attaché Customs and Border Protection
Jaime Ramsey and CEO of AmCham, Gabriel Rico.
http://www.panrotas.com.br/noticia-turismo/politica/eua-prepara-projeto-para-agilizar-imigracao-debrasileiros_76640.html?pesquisa=1
Source: Panrotas Online
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Period: March 21
Visit Florida assembled travel agents in Rio de Janeiro
After passing through Sao Paulo, Visit Florida gathered 104 travel agents in Rio de Janeiro.
Brazil is the first international market for Florida, followed by England and Canada. Last year Florida has
received 1.5 million Brazilians tourists, who left nearly US$2.2 billion at the destination.
"After Sao Paulo, Rio is our biggest market. We gathered 15 vendors to be more present with the trade and
publicize products, "said the representative of Visit Florida in Brazil, Marina Barros.
http://www.panrotas.com.br/noticia-turismo/eventos/visit-florida-reune-agentes-no-rio-vejafotos_76925.html?pesquisa=1
Source: Panrotas Online
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Period: March 29
Communications
This month 02 online and 03 printed articles have been published. The advertising value of them together is
US$254,691.14.
The full PR agency and Clipping Reports are loaded on Share.
Subject: Tourism in California
Hoje em Dia (Minas Gerais)
Type: newspaper
Public: general consumer
Periodicity: daily
Print Run: 45.000
http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=10366118.123757.348658
Hoje em Dia (Minas Gerais)
Type: newspaper
Public: general consumer
Periodicity: daily
Print Run: 45.000
http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=10478816.123757.348658
Subject: Disneyland
Revista BrasilTuris
Type: magazine
Public: consumers interested in travelling
Periodicity: monthly
Print Run: not informed
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10389130.123757.7221043
Tribuna de Santos (São Paulo)
Type: newspaper
Public: general consumer
Periodicity: daily
Print Run: 25.000
http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=10481344.123757.348658
Subject: Pet Friendly Tour
Trilhas e Aventuras
Type: website
Public: Travel
Periodicity: daily
Print Run: not informed
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10390360.123757.7221043
Diário do Turismo
Type: website
Public: Travel
Periodicity: daily
Print Run: not informed
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10406753.123757.7221043
Bog Junto
Type: Blog
Public: Travel
Periodicity: daily
Print Run: not informed
http://blogjunto.com/turistaprofissional/2012/03/07/roteiro-pet-friendly-de-4-dias-pelo-norte-dacalifornia/
Subject: California Video in Portuguese
Panrotas Online
Type: website
Public: Travel
Periodicity: daily
http://www.panrotas.com.br/noticia-turismo/destinos/visit-california-eua-cria-videos-emportugues_76048.html
Travel Trade
Preferred Hotels Group Roadshow
Attended the Preferred Hotels Group Roadshow from March 5 - 8.
Participating Hotels:
- Post Ranch Inn & Cavallo Point - Dan Priano (General Manager)
- Pebble Beach Resorts – Suzanne Shalaby (Travel Industry Sales Manager)
- Grand Del Mar – Heather Dieter (Director of Leisure Sales)
PHG Sales Team:
- Simone Mariote (Director, Global Sales – Latin America)
- Fernanda Carvalho (Manager, Global Sales – Latin America)
California Travel and Tourism Commission:
- Mônica Cooper (Product Manager)
Team Appointments
These were face to face appointments/sales calls and sales presentations with key customers within
business and leisure travel agencies including appointments at the offices.
SALES ROADSHOW CALENDAR
Day
March 5 – Monday
City
São Paulo
March 6 – Tuesday
São Paulo
March 7 – Wednesday
São Paulo
March 8 – Thursday
Rio de Janeiro
Activity
Meet at the hotel at 8am for Sales
Calls to TOP Virtuoso clients – 5 to 6
agencies throughout the day.
Sales Calls (about 4 clients) &
luncheon with 15 top clients.
Sales Calls TOP clients and depart to
Rio at night.
Sales Calls TOP clients + Luncheon
with 10 top clients.
TRAVEL AGENCIES LIST
Company
Alatur HRG
Ana Terra
Ana Terra
Atlanta Turismo
Atlanta Turismo
Atlanta Turismo
B360
B360
Bluetravel
Check Out Turismo
Classtour
Classtour
Classtour
CWT
ES Viagens
Grupo Alatur
GSP Turismo
Hedging Viagens
Hedging Viagens
Interpoint
Intertur Net
Intertur Net
Kontak Viagens e Turismo
Link Premium
Maringá Turismo
Maringá Turismo
Matueté
Matueté
Paragon
Portobello
Romy & Neute Viagens
Salvador Lembo
Selections
Summit Viagens e Turismo
Sundance Viagens e Turismo
Traveland
Teresa Perez Tours
Xtravel
Xtravel
Xtravel
Xtravel
T4F
TRAVEL AGENCIES – SÃO PAULO
Contact
Email
Márcia Miranda – manager
[email protected]
Ana Terra
[email protected]
Renata Levorin
[email protected]
Renata Salerno
[email protected]
Michelle Kloth
[email protected]
Arauá Thoma
[email protected]
Mariana Nino
[email protected]
Edson José
[email protected]
Pedro Henrique
[email protected]
Martha Pereira – owner
[email protected]
Daniele Oliveira
[email protected]
Sonia Leopoldo – manager
[email protected]
Mara Figueiredo
[email protected]
Giovana Jannuzelli – manager
[email protected]
Elaine Scanavacca – owner
[email protected]
Antônio Carlos Jr. – director
[email protected]
Camila Osterne
[email protected]
Michelle Osório
[email protected]
Lucas Beatriz
[email protected]
Frederico Levy – owner
[email protected]
Camila Santana de Araújo
[email protected]
Andrea Charrua
[email protected]
Leonor Alba
[email protected]
Ucha Veríssimo – owner
[email protected]
Ana Maria Fagundes
[email protected]
Vera Campacci - ETS
[email protected]
Anita Besson – owner
[email protected]
Vivian Laniado
[email protected]
João Lucio – manager
[email protected]
Bettina Berman
[email protected]
Romy Daher
[email protected]
Salvador Lembo – owner
[email protected]
Cristina Grossklauss
[email protected]
Sheila
[email protected]
Priscila Coura – owner
[email protected]
Fernando Yamanishi
[email protected]
Lara Renno – supplier relations
[email protected]
Maria Helena Berenguer
[email protected]
Sabine Roubiczek
[email protected]
Teresa Wachowiak
[email protected]
Ana Coltro – director
[email protected]
Eduardo Saboya – owner
[email protected]
Company
Contemplar Turismo
Curumim Eco Cultural Tours
CWT Meeting & Events
CWT Meeting & Events
CWT Meeting & Events
Elisabeth Mattos Viagens e Turismo
Elitravel
Formula Viagens e Turismo
Hall Mark Turismo
Hall Mark Turismo
Marsans Corporate
Multitravel
Paparico Viagens e Eventos
Paparico Viagens e Eventos
Quantomais
RBW Turismo
Rio Travel
Tamoyo y Turismo
TravelPlanners
Travelplace
TRAVEL AGENCIES – RIO DE JANEIRO
Contact
Vanelle Sá Pereira
Veridiana Lisboa
Rennan Tonini
Gabriel Moura Neves
Bianca Fonseca
Elisabeth Mattos
Marco Pessoa
Ana Cristina Villaça
Heloisa Macedo
Veridiana Lisboa
Ivete Santos
Anita Sasson
Carlos Alberto de Melo
Valéria de Azevedo Pereira
Maria Lucia Theóphilo
Ricardo Werwie
Luis Gustavo Menezes
Cecilia Paz
José Augusto Rios – director
Augusto Perret Simas
Email
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
Luncheon with Travel Agents at Templo da Carne in São Paulo
Luncheon with Travel Agents at Aprazível Restaurant in Rio de Janeiro
International Pow Wow 2012
We have sent a second communication by email encouraging all Pow Wow’ participants to register at the
Post Fams.
The participants registered are:
Antonio Luiz Accioly from Business Travel Magazine - Palm Springs
Silvio E. G. Cioffi from Folha de São Paulo newspaper - Central Coast
Cintia Gabriel from CI agency - San Francisco
Maria de Magdala Stoltenberg from Business Travel Magazine - Palm Springs
Monica Nobrega Florindo from O Estado de São Paulo newspaper - Central Coast
New Newsletter for the Trade
California Expert
The California Expert had 370 travel agents registered until March 31
51 travel agents had completed the training.
st
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California Day
MOBILITY ONLINE – São Paulo – March 13
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Visited Mobility Online for OTP Training
MOBILITY ONLINE
1 – Adriano Gomes
2 – Alane Oliveira
3 – Gabriel Ubiratan
4 – Julia Arana
5 – Juliana Schneider
6 – Larissa Reimberg
7 – Lorenza Moraes
8 – Marcelo Almeida
9 – Mayla Fietta
10 – Michelle Tonon - Manager
11 – Paula Caetano
12 – Rafael Casari
13 – Renata Correa
14 – Sandra Lima
15 – Talita Galeano
Mobility’s Training Center
Coffee Break
MAKTOUR – São Paulo – March 14
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Visited Maktour for OTP Training
MAKTOUR
1 – Alessandra Guillaumon
2 – Ana Motta
3 – Camila Correa
4 – Evandro Galhardo
5 – Ilza Fusaro
6 – Israel Santos
7 – Juliana de Souza
8 – Marie Taragonet
9 – Nara Rossati
10 – Roberta Medeiros
11 – Roobia Barquete
12 – Vânia Cruz
13 – Vinicius Rossi