Untitled - AnaFatia

Transcrição

Untitled - AnaFatia
Mother Mine & All Of Us
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Mother Mine & All Of Us is a furniture collection
inspired by human anatomy. It drifts from
the will to value the reflection of my own
identity, represented in the shape of a simple
fragment, the most wounded piece of my female
architecture. Place where all human beings are
engendered and formed. The idea started from
the need to materialize a “graffiti”, a hieroglyph,
a capricious arabesque that repeatedly fills the
blank pages of my notebooks. It is the trace of my
identity, the engravement of my youthful female
body in a x-ray plate.
That sketch reveals itself in the first pieces of
the collection, restrained and elegant, occupying
the space strongly. The mimesis of my hip lives
beyond myself and creates it's own space.
The collection was built through a
multidisciplinary net of agents from different
quadrants and markets. This way the collection
is also a means of promotion for the fine work
and innovation of the producers, makers and
partners of the portuguese industry that worked
alongside Ana Fatia to achieve excellence suitable
for international markets.
Story behind the
coleection.name
The title 'Mother Mine' was inspired by my
grandmother. She passed away 3 years ago at the
age of 100. Her life was full and wonderful and
she left behind a house with plenty of memories
that corroborate all that. This coincided with the time I was starting the
final work of my masters degree.
I saw my grandmother's house and her objects
as an opportunity for personal reflection and
research.
I realized the origin of all material and cultural
knowledge she left to her grandchildren. Her
objects were like timestamps, a mark of different
decades in her life and in our education.
My shared memories in that house gave birth to
a strong idea — to create a gift that I could give
her and that would convey my appreciation for
the education she gave me. I soon discovered that
all that was a reflection of my own identity.
I decided then that this should be represented
in a collection inspired by a part of my anatomy.
The female hip, an important structure in the
bearing of life was a parallel to my grandmother,
the central structure of my family.
The title came naturally, my grandmother was a
mother of mine and of all our family.
Mother Mine & All Of Us
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Bypassing all thought, in constant mutation
I assumed the primal sense of my original
transcendental inspiration, both as to matter, and
thought itself, - vestiges all, or clues, present or
future; integral parts all, assuredly eloquent, and
precise, of what they might say, could they only
have tongue of their own to speak for themselves
- thus allowing us to live, recall and retain, the
secret depths we all of us possess as living beings
with us. Objects that induce, perhaps even create,
sentiments: anguish, sadness, smiles, whith a
way of bringing to life things from our deepest
imaginings and most intimate feelings - and even
perhaps, to create them out of nothing…
Emotion; Passion; Lightness, Simplicity. Were
my "guide lines" to express this reflection on
my own identity, by way of simple fragments
of myself,wooded, but vital, from my structure
as a woman, - unique enclosures wherein are
formed and bred all human beings and thought.
Eliminate; observe; and observe a new, until, the
very mode of creation itself is attained, beyond
material things, and thought itself.
I n c ó m o d a
d e saltos altos
MM & AU.Colecction
Object name
'Incómoda de Saltos altos'
('Incommode in High Heels' — a word play in
portuguese, with the words 'incommode' and
'commode', a chest of drawers or chiffonier of
a decorative type popular in the 18th century)
Application of the object
Thought & Designed for an emerging market,
it is an object presence, their organic shape
makes the implementation of suggestion to
our everyday surrealist. Make a style, is a
downtown secrets within our human lives,
the only thing ha has not is merrily speech.
Places in the context of furniture is a decorative
object, thus interfering, in the lives of those who
decide inserted in your own life. it is extremely
personalized, striking and very strong, ends up
disgusting their own environment where it will
be inserted, and reflect much his own buyer.
Tecnical information
__Corian
__1200x500x350mm
__Furniture.Limited Series of 10
__Public selling price: 10.000 euros
(ten thousand euros)
__Delivery Time. 3/4 Weeks
__Colors in hand - white & black
__For delivery - 2/3 objects
Custom rodeos of customers of colors avaible
in the catalog of Dupont
MotherMine
MM & AU.Colecction
Object name
'Mother Mines' - Maria is my grandmother
she died with 100 aged. She is the extruded
eternal of my thoughts, and all our family.
The understanding of the when it is necessary
for an extruded stay alive. the basic principle
of all.
Application of the object
Thought & Designed for an emerging market,
it is an object presence, their organic shape
makes the implementation of suggestion to
our everyday surrealist. Make a style, is a
downtown secrets within our human lives,
the only thing ha has not is merrily speech.
Places in the context of furniture is a decorative
object, thus interfering, in the lives of those who
decide inserted in your own life. it is extremely
personalized, striking and very strong, ends up
disgusting their own environment where it will
be inserted, and reflect much his own buyer.
Tecnical information
__MDF. Laser Cutting
__1000x1300x400mm
__Furniture.Limited Series of 10
__Public selling price: 20.000 euros
(twenty thousand euros)
__Delivery Time. 3/4 Weeks
__For delivery - 1 objects
__For buy only for order
MM.DoSitz's
MM & AU.Colecction
Object name
'MM.DoSitz's' - is an accessible stool for
everyone. Its focous is purely the act of
sitting. "Sitz" means "to sit" in German
and "Do Sitz" means "Sit Here". That why
we decided to call it "Do Sitz's" enforcing its
purpose as an inevitable action.
Application of the object
Thought & Designed for an emerging market,
it is an object presence, their organic shape
makes the implementation of suggestion to
our everyday surrealist. Make a style, is a
downtown secrets within our human lives,
the only thing ha has not is merrily speech.
Places in the context of furniture is a decorative
object, thus interfering, in the lives of those who
decide inserted in your own life. it is extremely
personalized, striking and very strong, ends up
disgusting their own environment where it will
be inserted, and reflect much his own buyer.
Tecnical information
__Corian
__550x350x350mm
__Furniture. Industrial manufacturing
__Public selling price: 000 euros
__Delivery Time. 3/4 Weeks
__For delivery - 5 objects
__For buy only for order
MM.C.bag's
MM & AU.Colecction
Object name
'MM.Collection bag's' - is a lady's handbag.
Inspirated by human anatomy. Is the
begenning of all collection, because here we
can see the first draft, and as became objects
of our everday lives.
Application of the object
Thought & Designed for an emerging market,
it is an object presence, their organic shape
makes the implementation of suggestion to
our everyday surrealist. Make a style, is a
downtown secrets within our human lives,
the only thing ha has not is merrily speech.
Places in the context of furniture is a decorative
object, thus interfering, in the lives of those who
decide inserted in your own life. it is extremely
personalized, striking and very strong, ends up
disgusting their own environment where it will
be inserted, and reflect much his own buyer.
Tecnical information
__DuPont - Tyvek
__Material is 100% high - density polyethlene
__100% - recyclable - Industrial manufacturing
__Delivery Time. 3/4 Weeks
__For delivery - 200 objects
__For buy only for order
Mother Mine & All Of Us Collection
by Ana Fatia
After Graduated in 2009 in Industrial Design
by Escola Superior de Arte e Design at Caldas
da Rainha, Ana Fatia started her professional
career as a Designer in the same year as her
formation ends with the first edition of Action for
Age promoted by ExperimentaDesign and the
Gulbenkian Program for Human Development.
Simultaneously she has worked in ModoDesign,
an Industrial Design Studio in Lisbon. Since
2008 has researched about Social Design as a
social innovative tool, in which continues to
work. From industrial products to services, from
communication to typography, she uses her
creativity to explore all areas of design.
Curiosity is the strongest point to discovery.
Mother Mine & All Of Us is her first personale
collection, a limited edition produced in
partnership with the portuguese industry,
apresented for the firt time a Salone Satellite
during Milano Design 2012.
Mother Mine & All Of Us
"How to turn my life
upside down?"
How did it all start ?
My work was selected for Salone Satellite during
the Milano Design Week, which left me ecstatic
and worried at the same time. To guarantee my
presence at the event, I had to fulfill the required
payment of 1500 euros and only 3 weeks to do it.
Though I didn't had that amount available, I
though that money shouldn't be the problem but
a solution.
I then created the concept "anafatiaGO to
Milano" stating that my objective would be to
ask people for help funding the project and help
spread the word, shouting to the world the reason
behind my work concept. This came up to be
because I think creativity is an important factor
and it must be valued. I defend that imagination
shouldn't have to have limitations and shouldn't
be submissive to the existing means, because I
think the means can be created.
I needed 1000 friends, each one contributing
with 1€ in order to not be excluded from the
event. «Do you want to be my sponsor?» — the
project launched and people were shouting
«Fatia, Go! Go! Go!». The spread of the word,
that I wished so much, had started. The
campaign endured for 3 days on the main streets
of downtown Lisbon.
Four girls: me and three friends assisting me. A
logistics person and 3 photographers to register
the moment, were the other end of this perfect
venture.
We were sporting t-shirts with the saying:
«anafatia"gO" + 1€ = Salon Satellite».
Believing that this would always be possible, it
was out of the question to have any doubts about
it.The discourse was something like:
— Do you know Ana Fatia? A portuguese
designer selected to be among the 150 best
young designers in the world, at the Milano
Design Week?
I myself didn't receive cash in my hand, people
would put it in a big pink piggy bank baptized as
the 'Pink Floyd'.
Everyone could help support the cause with
more than one euro, but I always asked for
1€ only.
Each time 1€ was deposited in the piggybank, a
photo would be taken to make the new supporter
an official sponsor. Later, people could go to this
event Facebook page and press the 'like' button
on their photos.
In 3 days, we achieved our goal. First phase was
conquered.
Why did you decide to go crowdfunding and
what inspired you?
Inspiration is born from the will to believe
that people can achieve anything by sharing.
It is necessary to show the world that there are
several ways to achieve our goals. This is part of
'integrate' an 'educate'.
Believing in the power of creativity, and under
time-pressure, and didn't had no other way out. I
had to «fazer-me à vida», a portuguese expression
roughly translated as «getting it on with life»,
meaning «get it done»). So I didn't had much
choices but to prove that this method was an
effective means for self-production projects.
Mother Mine & All Of Us
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Rua do Fojo, 136
Armázem H, 2785-615
São Domingos de Rana
214 453 289 T. /
214 453 295 F.
[email protected]
Zona Industrial do Cartaxo
Lote 19 | Apartado 6
2071-909 Cartaxo
+351.243 700 480 T. /
+351.243 700 481 F.
[email protected]
Estrada dos Pinheiros
Marrazes 2415-566 Leiria
+351.244 850 300 T.
www.europac.pt
Av. Severiano Falção, 22 E,
2865-378 Pior Velho
+351.219 419 952 T. /
+351.219 400 184 F.
[email protected]
www.m-2.pt
Mother Mine & All Of Us
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Rua Professor Arlindo Varela
n 280 A, 2450-387
Valado dos Frades
+351.262 285 937 T. /
[email protected]
movingsyst.pt
Rua Professor Arlindo Varela
n 280 A, 2450-387
Valado dos Frades
+351.262 285 937 T. /
[email protected]
mmstudio.pt
[email protected]
ingrediente-x.com
vimeo.com/ingredientex
Rua das Olarias, nº51,
r/c C e D 1100-378 L
+351.213 715 500 T. /
+351.213 715 519 F.
[email protected]
minimaideia.com
Mother Mine & All Of Us
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Distribution
Seek to extend our product all over the
world, if you are interested in being part of
this big family Mother Mine. Collection,
designed by anafatia we appreciate your
contact for send us a email
__ [email protected] /
__ [email protected] /
__ +351.961662361 T.
__ [email protected] /
__ +351. 933258845 T.
Mother mine & All of Us
Incómoda, Made in Portugal
Designed by anafatia
Produced / Tampcor & J.Honório
Mother Mine, Made in Portugal
Designed by anafatia
Produced / anafatia with NSFLaser.
MM.DoSitz's, Made in Portugal
Designed by anafatia
Produced / Tampcor
MM.Collection Bag's, Made in Portugal
Designed by anafatia
Produced / M2 Artes Gráficas
Best Regard's
Mother Mine & All of Us
designed by anafatia
Produced / with the excellence of Tampcor
(portuguese representative of Dupont)
& Partners /
J.Honório ∙ Europac ∙ Origami-Produções
Esad_Cr / Escola Superior de Arte e Design
Caldas da Rainha
Photography /
by Miguel Vigon
Contributions from /
Hugo Vinagre ∙ André Horta ∙ Claúdio Nicolau
Filipe Feijão ∙ Avó Maria ∙ Avó Genoveva
Maria Helena da Costa M. Fatia
Arq. António Teixeira Guerra
Ricardo Cameira Santos ∙ Fernando Horta
Luis Rato ∙ Mário Silveira ∙ Marco Sousa
Álvaro Cosme ∙ Angela Barroso ∙ Tiago Garnel
Pedro Rodrigues ∙ Susana António
João Mateus ∙ MínimaIdeia
Thank you /
Special thanks to the people who contributed
essays for this project. I would also like to thanks
everbody who has contributed with their time or
their ideas.
Graphic materials / beautifully printed
by M2 Artes Gráficas.
© 2012 Ana Fatia