Mmf Brazil 2010_update2 - Global Events Calendar

LEADING INDUSTRY SPEAKERS INCLUDE....
Sponsored by:
Tomi Ahonen,
Author, Consultant, &
Motivational Speaker
Cristiane Higashi,
New Media Marketing
Manager, Gemalto
Simon Andrews,
Founder, addictive
Thomas Labarthe,
Vice President of
Mobile Advertising,
Alcatel-Lucent
Marcel Buainain,
Online Manager,
Citroën
Jeffrey Hayzlett,
Bestselling Author, Celebrity
CMO, Digital Thought
Leader & Cowboy
Presented by:
Register Now: Tel: +55 11 3017 6888
www.mobilemarketingforum.com
Maria López,
Media Director,
Unilever Brazil
Patrícia Maldonado
Journalist
Pablo Mlikota,
Senior Vice President,
Caribbean and Latin America,
Syniverse
Washington Olivetto
Creative Chairman Officer
WMcCann Worldgroup,
Latin America
Roberto Vazquez Ferrero,
Nielsen
Josh Weinrobe,
Director, Business Development,
Turner Latin America
Produced in partnership with:
“Overall feedback is that this was by far the best mobile event yet anywhere to-date!”
PRE-EVENT WORKSHOPS - 1st September, 2010
Introduction to Mobile Marketing Workshop (9.00am -12.00pm)
This intensive mobile marketing workshop will introduce many concepts around mobile marketing, including how mobile can be used to engage consumers and
businesses alike, introducing the landscape and ecosystem of players that help businesses practice mobile marketing. In addition, mobile advertising and related
awareness generating and consumer participation incentive tactics will be discussed, as will related mobile marketing practices like mobile enhanced cause
marketing, mobile giving, and more.
Carol Alvarez: F-biz Michael Becker: Managing Director, North America; Mobile Marketing Association
Marco Lopes: Managing Director, LATAM; Mobile Marketing Association Jeff Simmons: Director of Technology Programs; CTIA
Operator Session
(Invite only) (1.30pm - 3.30pm)
This invitation only session for Operators will feature a discussion with Turkcell, the leading communications and technology company in Turkey
that generated $100M from mobile marketing last year.The session will also feature a general introduction to mobile marketing internationally and
Alcatel-Lucent will discuss permission marketing.
Paul Berney: Managing Director, EMEA; Mobile Marketing Association Thomas Labarthe:Vice President of Mobile Advertising; Alcatel-Lucent
Ozan Saglam: Product & Services Management, Mobile Marketing Product Architect;Turkcell
Regional Insights
(Members Only) (4.00pm - 6.00pm)
What are the trends in MM worldwide? What can members in LATAM learn from these lessons? This session give you the opportunity to hear
from the MMA”s MDs who sit in unique international, neutral roles.
Michael Becker: Managing Director, North America; Mobile Marketing Association Paul Berney: Chief Marketing Officer and Managing Director, EMEA; Mobile
Marketing Association Marco Lopes: Managing Director, LATAM; Mobile Marketing Association
MMA Forum – 2nd September 2010
8:00 Registration Opens
14:30
9:00 Master of Ceremonies
Agencies and brands today tend to view mobile as just another fracture in the media
mix. The reality is much different.
Khamir Bhatia: Director, Strategic Projects; InMobi
Patricia Maldonado: Journalist
9:05 Welcome from the Mobile Marketing Association
Marco Lopes: Managing Director, LATAM; Mobile Marketing Association
9:15
KEYNOTE
Mobile - Past, Present & Future
The future of mobile is already here. Blending learnings from the past with current
innovations from around the world gives us an amazing opportunity. Mobile is ready
for prime time and we have the opportunity to reinvent how brands engage with
their customers.
Simon Andrews: Founder; addictive
9:45
KEYNOTE Dynamic Global Automotive Brand
A major brand in the automotive industry will discuss how mobile fits into their
overall marketing strategy in Latin America.
Marcel Buainain: Online Manager; Citroën
10:05
KEYNOTE
In this presentation, Jeff will share metrics and data surrounding what is working
in mobile marketing within Latin America. He will also share case studies.
Jeff Merkel: Director, Mobile; Google
10:25 Networking & Coffee Break
11:05
11:50
PANEL
Mobile Marketing is Happening Now
Hear case studies from Latin American and global mobile marketing campaigns.
Speakers will present a brief case study followed by a discussion and audience
question & answer. Sponsored By: Gemalto
Moderator: Fernanda Magalhães: Operation Director of Mobext Brazil,
Mobile Marketing division of Havas Digital; Mobext Brazil
Speakers: Jesper Rhode Andersen: Ericsson
Cristiane Higashi: New Media Marketing Manager; Gemalto
Reinaldo Acosta: Vice President Media; waumovil
Fabiano Destri: Ginga Mobile
14:50 Point of View - Video
Washington Olivetto: Creative Chairman Officer; WMcCann
14:55
15:35
12:30
KEYNOTE Mobile Messaging: From Evolution to
Pablo Mlikota: Senior Vice President, Caribbean and Latin America;
Syniverse Technologies
Jeff Simmons: Director of Technology Programs; CTIA
Revolution
12:55 Lunch & Networking Break
14:00
KEYNOTE Creating Magical Marketing Experiences using
the 7th Mass Medium
This presentation will include engagement marketing with a focus on the digital
divide, looking at what’s hot in Japan, Singapore and Scandinavia and the advanced
markets, with comparisons and contrasts to the emerging world markets.
Tomi Ahonen: Author; Mobile as 7th of the Mass Media
KEYNOTE
Terence Reis: Pontomobi
16:15 Taking TV Brands Mobile
Over the past five years Turner Latin America has built a broad portfolio of mobile
products that engage its audiences beyond the TV screen. Turner addresses the
challenges of tailoring mobile offerings for each of its brands while creating value for
a multitude of stakeholders, in a mobile industry that continues to evolve at a rapid pace.
Josh Weinrobe: Director of Business Development; Turner Latin America
16:35
PANEL
Winning Mobile Marketing Strategies How to Build a Successful Campaign
Proxxima magazine has just announced the Top 5 mobile marketing cases in Brasil elected
by brands, agencies and marketing professionals.
Moderator: Pyr Marcondes: Managing Director; Proxxima Magazine
Speakers: Fernanda Marcondes Pincherle: Gerente de Marketing;
Johnson & Johnson
16:55
12:10 Market Outlook and Mobile Perspectives in Latin America
Metrics, research and insights around mobile marketing in Latin America
Roberto Vazques: Nielsen
Mobile Advertising Now and Next
PANEL
What are the current opportunities and future scenarios of mobile advertising? This
panel will discuss points of view from agencies, content providers and advertisers to
get the best results for the advertising market in mobile internet applications, SMS
campaigns, sponsored content and other emerging platforms.
Moderator: Filipe Serrano: Editor, Link; O Estado de São Paulo Newspaper
Speakers: Marcelo Castelo: F-biz
Sandra Jimenez: Chief Marketing Officer; Abril
Guilherme Loureiro: Interactive Media Manager; TALENT
Rosana Moya: Vice President, Client Services; Sun/MRM Worldwide
Adilson Xavier: Chief Executive Officer: GIOVANNI+DRAFTFCB
15:55 Networking & Coffee Break
KEYNOTE
The Future of Permission Marketing: the
Customer Owns the Customer
Using permission-based marketing you can put the customer in the driver’s seat,
create relevance with scale and there’s a good chance your audience will listen to
you. Consumer market research findings will be shared.
Thomas Labarthe: Vice President of Mobile Advertising; Alcatel-Lucent
KEYNOTE Insights & Technology Make a Perfect
Marriage for Mobile Media
KEYNOTE How Unilever made mobile part of its core
marketing strategy - and how to replicate its experience
through the market.
Maria Luisa Askar (Malu) Lopez: Media Director, Unilever Brasil
17:20
KEYNOTE Give Your Business the Mirror Test - Is Your
Company Really Breathing?
Hailed a "Celebrity CMO" by Forbes Magazine, Hayzlett will talk about what he calls
“The Mirror Test,” a new way to look at your company’s marketing and sales strategy.
He has just lead one of the biggest iconic turnarounds of Kodak and is here to share
how you can do the same for your business.
Jeffrey Hayzlett: Bestselling Author, Celebrity CMO, Digital Thought Leader
17:50 Closing Remarks
Marco Lopes: Managing Director, LATAM; Mobile Marketing Association
Federico Pisani Massamormile: Chief Executive Officer; Hanzo & Global Chair
and Interim CEO; Mobile Marketing Association
18:00 Reception – Hotel Bar
Register Now: Tel: +55 11 3017 6888 www.mobilemarketingforum.com email: [email protected]