Institutional Presentation
Transcrição
Institutional Presentation
| Apresentação do Roadshow As of September 2015 October 2015 1 Disclaimer Statements regarding the Company’s future business perspectives and projections of operational and financial results are merely estimates and projections, and as such they are subject to different risks and uncertainties, including, but not limited to, market conditions, domestic and foreign performance in general and in the Company’s line of business. These risks and uncertainties cannot be controlled or sufficiently predicted by the Company management and may significantly affect its perspectives, estimates, and projections. Statements on future perspectives, estimates, and projections do not represent and should not be construed as a guarantee of performance. The operational information contained herein, as well as information not directly derived from the financial statements, have not been subject to a special review by the Company’s independent auditors and may involve premises and estimates adopted by the management. 2 | Company overview 1 .1 Platform of brands of reference Arezzo&Co is the leading Company in the footwear and accessories industry through its platform of Top of Mind brands 4 1 .2 Company overview Arezzo&Co is the reference in the Brazilian retail sector and has a unique positioning combining growth with high cash generation Leading company in the footwear and accessories industry with presence in all Brazilian states Controlling shareholders are reference in the sector 10.6 million pairs of shoes (1) 931 thousand handbags (1) 2,787 points of sale 12% market share (2) More than 43 years of experience in the sector Development of collections with efficient supply chain Asset light: high operational efficiency ~11,500 models created per year 91% outsourced production Lead time of 40 days ROIC of 19.8% in 3Q15 12 to 15 launches per year 2,124 employees Wide recognition Strong cash generation and high growth Net revenues CAGR: 25.5% (2007- 3Q15¹) Net Profit CAGR: 27.8% (2007- 3Q151) Increased operating leverage Notes: 1. LTM 3Q15. 2. Refers to the Brazilian women footwear market (source: Euromonitor, IBGE and Company estimates). Estimated for 2014. 5 1 .3 Successful track record of entrepreneurship The right changes at the right time accelerated the Company's development Foundation and structuring Industrial Era Retail Era Corporate Era Industry Reference 70’s 80’s 90’s 00’s 2011 – 2015 Founded in 1972 Focused on brand and product Consolidation of industrial business model located in Minas Gerais 1.5 mm pairs per year and 2,000 employees Focus on retail R&D and production outsourcing on Vale dos Sinos - RS Franchises expansion Specific brands for each segment Expansion of distribution channels Efficient supply chain Launch of new brands Opening of the first shoe factory Consolidate leadership position Opening of the flagship store at Oscar Freire + Merger First store Schutz launch Launch of the first design with national success Strategic Partnership (November 2007) Commercial operations centralized in São Paulo Fast Fashion concept Initial Public Offering (February 2011) 6 1 .4 Shareholder structure Shareholder structure1 Others 21.4% Birman family 52.2% Aberdeen HSBC 15.5% 5.2% Dynamo 5.1% Management² 0.6% Float 47.2% Notes: 1. Arezzo&Co capital stock is composed of 88,735,476 common shares, all nominative, book-entry shares with no par value. 2. Including Stock Option Plan – Arezzo&Co’s executives Shareholder structure as of October 2015. 7 1 .5 Culture & Management Principles of success at Arezzo&Co: 01 That which is not transparent should not be done. 02 Always be true, so that at some point you are not false in your job. Always be authentic. 03 Clearly negotiate your goals and responsibilities, and consider compliance as a requirement for continuity. 04 Do not uncover problems only. Blaming others will never be the solution. Take risks, propose solutions. In case of doubt, act! 05 Formalize everything, even in an informal way. 06 Always be flexible. Always be willing and ready for changes. 07 Goals met are, at least, the basis for the next goal. 08 United we stand! Divergences are constructive, conflicts are destructive. 09 A humble stance: the key to our success. 10 Enjoy. Like. Get involved. And always be happy! 2154 8 1 .6 Strong platform of brands Strong platform of brands, aimed at specific target markets, enables the Company to capture growth from different income segments 1972 1995 2008 2009 Brands profile Trendy New Easy to wear Eclectic Fashion Up to date Bold Provocative Pop Flat shoes Affordable Colorful Design Exclusivity Identity Seduction Women target market 16 - 60 years old 18 - 40 years old 12 - 60 years old 20 - 45 years old Distribution channel1 Foundation O F MB EX O F MB EX O F MB EX O MB EX 17 365 1,177 32 29 48 1,376 73 4 56 1,038 10 2 8 26 14% 73% 11% 1% 38% 15% 35% 12% 19% 42% 38% 1% 19% 3% 68% POS 1 % gross rev.2 Retail price point R$ 189.00/pair R$ 330.00/pair R$ 110.00/pair R$ 960.00/pair Sales Volume3 R$ 779.6 million R$ 544.0 million R$ 86.9 million R$ 22.1 million % Gross Revenues4 54.0 % 37.7% 6.4% 1.6% Notes: 1. Points of sales (3Q15); O = Owned Stores; F = Franchised Stores; MB = Multi-brand Stores; EX = Exports 2. % of each brand gross revenues (2014) does not include other revenues (not generated by any of the 4 brands) 3. Gross revenues in 3Q15 (LTM), including external market; does not include other revenues (not generated by any of the 4 brands) 4. % of Company’s total gross revenues in 3Q15 9 1 .7 Multiple distribution channels Flexible platform through different distribution channels with specific strategies, maximizing the Company's profitability Gross Revenues per Channel 469 franchises in more than 160 cities in Brazil About 1,233 cities and 2,262 multi-brands 51 owned stores of which 11 flagship stores Broad distribution in every Brazilian state Gross Revenue Breakdown – (R$ mm)¹ 46% 24% 22% 8% 100% 1162 320 347 1,443 660 Franchises Multi-brands Notes: 1. LTM 3Q15 2. Also includes other revenues in the domestic market Owned stores Exports² Total 10 | Business model 2 Unique business model in Brazil Customer focus: we are at the forefront of Brazilian women fashion and design 1 ABILITY TO INNOVATE R&D 2 3 4 5 SOLID MARKETING AND COMMUNICATION PROGRAM EFFICIENT SUPPLY CHAIN NATIONWIDE DISTRIBUTION STRATEGY SEASONED MANAGEMENT TEAM WITH PERFORMANCE BASED INCENTIVES Communication & Marketing Sourcing & Logistics Multi-channel Management BRANDS OF REFERENCE 12 2 .1 Ability to Innovate We produce 12 to 15 collections per year I. Research II. Development III. Sourcing IV. Delivery Creation: 11,500 SKUs / year Available for selection: 63% of SKUs created / year Stores: 52% of SKUs created / year Activities JAN FEV MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Creation Launch Orders Production Delivery Normal sale Discount sale Winter I Winter II Winter III Summer I Summer II Summer III Summer IV Arezzo&Co fulfills the various aspirations of women, delivering on average 5 new models at the stores per day, allowing for consistent desire-driven purchases 13 2 .2 Broad media plan Each brand has an integrated and expressive communication strategy, from the creation of campaigns to the point of sales Presence in electronic media and television +71 inserts in printed media in 134 pages in 2014 (48 million readers) Over 1350 exhibition in fashion editorials in 2014 +270 exhibition on Cable TV + 4 million impact Digital communication +2.2 million accesses to site/month Celebrity Endorsement Over 6 million followers/ fans: Facebook, Demi Moore Gisele Bündchen Blake Lively (+180k monthly access to Schutz’s Blog) Instagram and Twitter (all 4 Brands) Average navigation time: 8 minutes * Source: Indexsocial/ Agência Espalhe, 2013 Strong presence in printed media Arezzo is leader in interactions* Marketing Events CRM – VIP sales Seasonal showroom in Los Angeles near In-store events – PA the Red Carpet Season Stylists Fashion Advisors 14 2 .2 Communication & marketing program reflected in every aspect of the stores Stores constantly modified to incorporate the concept of each new collection, creating desire-driven purchases POS materials (catalogs, packaging, and others) Store layout & visual merchandising Flagship stores All visual communication at stores is monitored and updated simultaneously throughout Brazil 15 for each new collection 2 .2 Atmosphere of stores: differentiated concepts for each brand Niches and lighting Wall display Each theme is disposed in different niches Iguatemi Faria Lima - SP Closet Essentials Distinguished storefront Combos Prateleiras, Nichos e Estantes suspensas Visual merchandising: Window related to the brand’s “ZZ” symbol To increase in 50% the number of models exposed Products highlighted in the center of the stores Lights that highlighting the product A better distribution of the furniture offers more comfort for clients Vídeo Wall Jackets and accessories Campaigns and marketing actions Preeminence for products Differentiated products Accessories Storage Display of a large variety of products Inventory at the sales area: lower necessity of space for storage Sophisticated lighting Atmosphere of a jewelry store Private shop experience Focus on exclusivity, design and highly selected materials 16 2 .3 Large distribution network and scale of store chain Mono-brand store chain with high distribution network, reaching more than 160 cities and well-positioned among the retail companies Points of sale (3Q15) Size and average sales per mono-brand stores - 2013 Average size (m2) Brand 4 65 108 Net Revenue/m2 (R$ 000s) Total Stores1 37 2 449 21 2 760 1,575 9 277 1,012 6 407 251 12 207 365 franchises + 16 owned stores(i) + 1.177 multi-brand clients GDP³: 5% A&C¹: 4% (i) 6 discount outlet GDP³: 18% A&C¹: 17% 48 franchises + 29 owned stores(ii) + 1,376 multi-brand clients Points of sale – average size: new stores opened in 2011 and 2012 increased network average size 57 sq m 2010 85 sq m 2011 new stores (ii)2 discount outlet GDP³: 9% A&C¹: 7% 80 sq m 2012 new stores 55 sq m 52 sq m 2013 new stores 2014 new stores Source: IBGE, Companies’ Reports; number of stores according to latest data provided by the Companies Notes: 1. Considers only mono-brand stores of Arezzo&Co; 2. Net Revenue (assuming that sales taxes and deduction = 30% of gross revenues); 3. 2010 data; 4. Considers Arezzo + Schutz, except for outlets, handbags’ stores and Schutz franchise; 5. Domestic market only GDP³: 55% A&C¹: 57% 61 franchises 4 owned stores 1.060 multi-brand clients GDP³: 17% A&C¹: 15% 2 owned store + 7 multi-brand clients TOTAL 474 franchises + 51 owned stores + 2,262 multi-brand clients5 =2,787 points of sales 17 2 .4 Flexible production process… Production speed, flexibility and scalability to ensure Arezzo&Co’s expected growth based on asset light model Sourcing Model Gains of scale Owned factory with capacity to produce 1.1 million pairs annually and a strong relationship with Vale dos Sinos production cluster as the main outsourcing region Arezzo’s scale and structure gives flexibility to source a large number of SKU’s from various factories on a short time frame at competitive prices Certification and auditing of suppliers Joint purchases In-house certification and auditing ensure quality and punctuality (ISO 9001 certification in 2008) Coordination of material purchase jointly with shoe, handbag and accessories’ suppliers New Distribution Center Sourcing model – 91% of production outsourced 9% Arezzo&Co owned factory Others 91% Consolidation and improvement of distribution in national scale 1 2 3 4 Reception: 100,000 units/day Storage: 100,000 units/day Picking: 150,000 units/day Distribution: 200,000 units/day 18 2 .4 ... sold through owned stores… Capturing value from the network while developing retail know-how and brands’ visibility Greater brand awareness coupled with operational efficiencies Flagship Stores Clustering higher productivity stores in main areas (mainly SP and RJ) improving operational efficiency and profitability: Franchise Owned Annual Average Sales per Store 2014 R$3.0 mln R$5.9 mln Direct costumers interaction develops retail assets which are also reflected at franchised stores Flagship stores ensure greater visibility and reinforce brand image Arezzo – Iguatemi / SP Total sales area and # of owned stores (m2) Schutz – Oscar Freire/ SP 8,000 57 1,185 50 1,109 10 904 3,000 847 2,000 3,782 4,585 5,401 6,009 -10 5,295 -70 2010 Arezzo – Oscar Freire/ SP -30 -50 2,120 0 Anacapri – Eldorado/ SP 30 1,212 4,000 1,000 70 51 1,166 29 5,000 Schutz – Morumbi/ SP 54 45 7,000 6,000 55 2011 Standar stores 2012 2013 Flagship 2014 Set/15 # Owned stores 19 2 .4 … based on a retail oriented structure... Structure applied to retail in order to achieve better sales and margin results as well as to integrate and connect all monobrand stores’ back office Strong focus on franchise and owned store performance • All sales team (4,000+) get connected through national internet broadcast for three sales conventions per year, creating an aligned sales pitch and a great sense of motivation before each season • Large service program to assist franchisees on sales and profitability goals • Recurring training programs in products, fashion trends, sales techniques, store management, IT, among others • Strong visual merchandising, trade marketing and ambiance investments and training 20 2 .4 …with efficient management of the franchise network... Model allows rapid expansion with low invested capital by Arezzo&Co and high profitability to franchisees Successful Partnership: “Win – Win” Intense retail training Ongoing support: average of 6 stores/ consultant and average of 22 visits per store/ year Strong relationship with and ongoing support to franchisee IT integration with our franchises amounts to 100% As mono-brand stores, franchises reinforce branding in each city they are located Franchise Concentration per Operator (# of franchises by # of franchisees) 4 or more franchises 13% 3 franchises 42% 15% Best Franchise in Brazil (2005 and 2012) and in the industry for 7 years since 2004 1 franchise 30% 2 franchises Excellence in Franchising (ABF). Awarded 13 times | 12 years consecutively. Notes: 2014 data 1. 96% satisfaction of franchisees1 96% of the current franchisees indicated they would be interested in opening a franchise if they did not already have one 2. Annual sales of R$ 3,3 million + average initial investment of R$ 900 thousand + working capital of R$ 600 thousand 5-year contract and average payback of 40 months2 21 2 .4 ...and of the multi-brand stores Multi-brand stores widen the distribution network and the brands’ visibility, resulting in a strong retail footprint Multi-brand stores’ Gross Revenue¹ 3.9% 2,178 2,268 9% 294 3Q14 Multi-brand stores Notes: 1. Domestic market only 321 3Q15 Improved distribution and brand visibility Greater brand distribution network Presence in over 1,216 cities Rapid expansion at low investment and risk Main focus: share of wallet Owner’s loyalty Schutz Club – Relationship program that offers LTM Gross Revenue (R$ million) advantages to the 50 Top Multi-brand stores, such as # Stores better products display, training and awards to the best sales teams. Important sales channel for smaller cities Sales team optimization: internal team and commissioned sales representatives 22 2 .5 Seasoned and professional management team Alexandre Birman Internal Auditing Marco Coelho Independent business units Arezzo Schutz Anacapri Alexandre Birman Planning Commercial US Operations Supply Chain/ Sourcing Technology/ Logistics CFO People & Mgmt Silvia Machado Fabiola Guimarães Yumi Chibusa Milena Penteado Cassiano Lemos David Python Fernando Porto Cisso Klaus Kurt Richter Thiago Borges Open Highly qualified management team Name Title Alexandre Birman CEO Years of experience Years at Arezzo 13 5 Cisso Klaus Officer – Supply Chain/Sourcing 47 9 Kurt Ritchter Officer – CTO and Logistics Officer 32 11 41 30 16 1 David Python Officer – Commercial 10 4 Fernando Porto Officer – US Operations 14 3 Years of experience Years at Arezzo 18 18 Name Title Thiago Borges CFO and Investor Relations Officer 15 --- 15 8 10 5 15 5 Silvia Machado Alexandre Birman Fabiola Guimarães Schutz Yumi Chibusa Anacapri Milena Penteado Alexandre Birman Marco Coelho Officer – Internal Auditing Cassiano Lemos Officer – Collection Planning Stock option plan for key executives Performance based compensation package for all employees Independent business units leveraged on a single shared service structure: Industrial, Logistics, Financial and HR 23 2 .6 Corporate governance The Board is comprised of 10 members, of which 4 are independent, and has a very large engagement on the strategic planning of Arezzo&Co Board of Directors Name Title Anderson Birman Chairman of the Board José Bolonha Vice Chairman of the Board Welerson Cavalieri Member Juliana Rozenbaum Member José Murilo Carvalho Member Experience Founder and Chairman of the Board, with over 40 years of experience in the industry Founder and CEO of “Ethos Desenvolvimento Humano e Organizacional“; Board member of the Inter-American Economic and Social Council (UN, WHO Name Title Fabio Hering Independent member Rodrigo C. Galindo Independent member Partner at INDG/FALCONI Consultores de Resultados, where he works for more than 19 years. Previously, was an executive in big mining companies. Carolina Faria Over 13 years of experience as sell side equity research analyst, focused mainly in retail and consumer companies. Claudia Soares President of the Attorney’s Association of Minas Gerais, Board Member of the Brazilian Bar Association Guilherme A. Ferreira Member Independent Member Independent Member Experience CEO and board member of Cia. Hering, where he has been working for over 28 years. CEO of Kroton Educacional S/A, one of the biggest education companies in the world, with over 500 thousand students in colleges. Marketing consultant at True Brand & Business – Soul Brand Services from 2010 to 2012. Previously, worked as an executive at Ambev. Former CFO and IR Officer at Via Varejo S.A. and Executive Vice-President of Market Strategy at Companhia Brasileira de Distribuição – GPA. CEO of Bahema Participações, board member of Pão de Açúcar, Banco Signatura Lazard, Eternit, Tavex and Rio Bravo Investimentos Committees Risk, Audit and Finance Committee Welerson Cavalieri (Coordinator) Strategy Committee Juliana Rozenbaum (Coordinator) Members: Alexandre Birman (CEO), Anderson Birman (Chairman), Guilherme A. Ferreira, Edward Ruiz, Marco Antônio Coelho, Thiago Borges (CFO) e Fernando Caligaris (Board Secretary) Members: Alexandre Birman (CEO), Anderson Birman (Chairman) , Fabio Hering, Fernando Caligaris (Board Secretary) and Carolina Faria. People Committee José Bolonha (Coordinator) Members: Alexandre Birman (CEO), Anderson Birman (Chairman) Claudia Soares, Ligia Martins, Fernando Caligaris (Board Secretary) 24 | Value Drivers Update .1 Solid growth fundamentals 3 The Company has ongoing initiatives to unlock value to shareholders 1 DISTRIBUTION NETWORK AND SALES AREA EXPANSION Guidance at 30-40 stores openings in 2015 Net revenues CAGR 2007-3T15 LTM Strong Schutz’s sales encourages launch of webcommerce channel for other brands 25.5% Multibrand strategy brings strong distribution network 9.3% 11.9% 26.7% 963.0 18.8% 1,052.9 2 GTM Arezzo project enhancing sell-out performance 860.3 38.7% 12.3% New store layout for Arezzo and Anacapri increased sales per m² Repositioning of handbags in Schutz presented very positive results 678.9 571.5 89.4% 367.1 Internal benchmarking allowing for constant identification of 412.1 opportunities for improvement in store productivity 193.8 3 2007 STORE PRODUCTIVITY 2008 2009 2010 2011 2012 2013 2014 PROFITABILITY Continuous focus on diluting operating expenses 4 PROCESS EFFICIENCY Constant analysis towards improvements in logistics and distribution 26 3 .1 2014/2015 Expansion Plan Since IPO for 3 consecutive years, stores opening guidance was achieved; 2015 expansion guidance at 30-40 new stores with 5% growth in sales area 546 # Owned stores 5 # Franchises # Pass-throughs 516 -5 49 30 58 stores opened in 2014 In 2015, the Company will increase its pace of openings with 54 a range of 30-40 planned stores 458 55 -1 59 Due to multichannel strategy, in +6% 497 2015 the Company plans to +13% 462 convert 5 owned stores into franchises 403 2013 2014 2015 27 3 .1 Web commerce: Entry into the channel Client profile and fit to online media boosted Schutz entry into the online channel + SEGMENT SCHUTZ CUSTOMER Ecommerce growth in Brazil, R$ billion 2011 2012 34,6 28,8 14,8 3,9 7,3 22,5 9,8 12% 1º Fashion & Accessories 19% 1º Appliances 15% 1º Appliances 2º Informatics 12% 2º Fashion & Accessories 12% 2º Health care 18% 3º Electronics 8% 3º Health and care 12% 3º Appliances 10% 4º Health care 7% 4º Informatics 9% 4º Books and magazines 9% 5º Informatics 7% 2014 2013 2012 2011 2010 2009 2008 2007 5º Fashion & Accessories 7% 5º Home and decoration 8% 2006 2005 2,8 5,3 18,7 2013 Internet penetration is still very low in Brazil 78% 70% 66% 60% 59% 57% 41% 46% Europe Asia High fit of the product to the relevant global players evidenced by ecommerce operating shoes 28 3 .1 Web commerce: Entry into the channel Client profile and fit to online media boosted Schutz entry into the online channel + SEGMENT Strength of Schutz in social media On-line customer profile 50.1% Women 18-24 20% SCHUTZ CUSTOMER > 1.7 MM likes per month on each network and 30,000 comments Men 25-34 30% 60-80 k new followers per month >35 +1.2M A/B 54% +1.6M C MOST COMMENTED -% revenue is on-line Benchmarks in mature markets 19% 5% 18% MOST LIKED 15% Source: EBIT, Morgan Stanley Research, Clipping, Ibope. 29 3 .1 Web commerce: Channel evolution Structuring of online channel and initial results confirm channel attractiveness and alignment 2011 2013 2012 R$ 1 million in 3 months of operation Dedicated operational management within Schutz Beginning in Sep/2011 with soft opening Internal focus on quality of online customer service Medium size store in physical network Proof of the thesis 2014 > 40 Reaches R$24 million revenue R$44 million in revenues Structuring of team and investment in on-line marketing Investment in new platform to improve shopping experience Prioritization of structuring of customer service and logistics Leading brand in fashion award on Instagram Unified management of on-line strategy Still low investment in on-line marketing Seal RA1000 in customer service Greater understanding of our customer/BI/analytics Great focus with "freshness" of products available Growth and profitability inspired structuring of the Omni project Go-live of the new platform hybris Sep/14 Elected the seventh best ecommerce in Brazil Start benchmarking with the best in the industry 24 10 11 Source: Ibope Ecommerce, Clipping 30 3 .2 GTM Arezzo Under GTM Arezzo the Company expects to increase the product accuracy at the stores with a new collection calendar and a shorter lead time Life cycle Supply model More fashion content; largest collections presented to the franchisees Showroom Collection from the sell out Fashion complement Fast fashion Continuables Fashion complement using information Capturing quick trends, not only from Arezzo’s stores, but also from market research Products automatically replaced in the Continuables stores with some season colors Open size run replacement Products also automatically replaced in Classic Classic the stores; only two colors. Full mark-up sell-through 31 3 .3 Store productivity increase Arezzo’s new architectural design highlights our products even more Window relate to the pattern used on our products’ soles, forming the brand’s “ZZ” symbol Next to the cashier, a dedicated shelf for appliances allows us to add units to the sale With new shelves and niches, we were able to increase in 50% the number of models exposed in the stores Products highlighted in the center of stores Suspended shelves around the entire store with lights that highlight the products A better distribution of the furniture offers more comfort for clients in the stores 32 3 .3 Evolution of architectural design and store model New architectural design means proper showcasing of the products and a superior purchasing experience for a low outlay Tower: on one side, individual flat shoes are displayed; on the other side, mirrors; and inside, an inventory with a pair in each size Enchanted Island: at the front of the store with the leading new launches intended to attract customers Combo: at the back of the store, special offers in order to increase UPT and provide women with practical and quick service Central Islands: to display the classical “must-have” Anacapri products 33 3 .4 Schutz Handbags Changes in strategy for Schutz brand handbags resulted in a strong growth in the product segment Key Results Handbags as a percentage of revenues¹ 14.0% 1 Executing product strategy 12.0% 10.0% 8.0% 6.0% 2 Structuring supply chain 4.0% 2.0% 0.0% 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 189 Volume (in thousands of handbags) 3 Executing marketing and communication strategy 121 76 20 12 2009 2010 25 2011 2012 2013 2014 NOTES: 1) Handbags as a percentage of Schutz revenues; 34 3 .4 Schutz Handbags Product line segmentation enables reaching different audiences in different channels, with the proper branding strategy and meeting clients’ desires R$350 - R$490* Exploring luxury goods code Adjusting product mix to different occasions of use Segmenting product mix by label and price range (Premium, Mainstream, Pop&Fun) Building mix by distribution channel Increasing quality and perceived value of the products Difference between lines Product technical standard CHANNEL Product strategy O/F MB ✔ R$490 - R$790* ✔ ✔ R$790 - R$1,100* ✔ Sourcing base Materials used Level of exposure of brand/logo V.M. in store and showroom HANDBAGS Depth of purchases in the grids Training of commercial teams Marketing and communication actions NOTE: O = OWNED STORES; F = FRANCHISES; MB =MULTIBRAND. * Suggested Retail Price. 35 3 .4 Schutz Handbags Focus on supply chain helped to increase perceived quality and desire for the product Supply chain strategy 1 Focus on minutious product development 2 Product mix optimization with a reduction in the number of SKUs 3 Local development of sourcing base 36 3 .4 Schutz Handbags Communication and marketing strategy consists in replicating the success reached in footwear based on the pillars product, desire and store Communication and marketing strategy Bloggers and celebrity endorsement Press and spontaneous media Strategy to create iconic models Impact Social media Exclusive windows 37 3 Key takeaways 1 Undisputable category leader 2 Significant growth potential 3 Brands of reference 4 Efficient and market oriented supply chain 5 Scalable platform with operating leverage 6 High return on invested capital 38 | Market Overview and | Sourcing and Industry Characteristics 4 .1 Social upward mobility driving internal consumption Income growth and job creation lead to rapid social upward mobility and increasing internal consumption Brazil experiences an accelerated process of social upward migration... (Millions of people) Class A/B 13 (8%) 22 (11%) 27 (14%) +14 mi (2003-14E) Class C 66 (38%) +49 mi 100 (52%) (2003-14E) 115 (59%) Class D/E 96 (55%) 70 (36%) 2003 54 (27%) 2011 2014E Classes A/B: monthly income above R$6,977 | Class C: monthly income between R$1,618 and R$6,977 | Class D: monthly income between R$1,013 and R$1,618 | Class E: monthly income below R$1,013 ...Resulting in a significant rise of consumer goods consumption, including Footwear and Apparel (Consumption growth as a result of the upward mobility in social classes; indexed 100 = class D/E) Out-of Home Food 1.0x Furniture 1.0x 4.2x Class 3.2x D/E 7.0x Class 5.6x C 9.4x Class 7.9x B Class A Apparel and Footwear 1.0x 3.7x 6.6x 9.2x Prescription/OTC drugs 1.0x 3.4x 5.3x 7.3x Hygiene and Personal Care 1.0x 3.4x 5.6x 7.6x Footwear and apparel have the largest growth potential Classes A/B: monthly income above R$4,808 | Class C: monthly income between R$1,115 and R$4,408 | Class D: monthly income between R$768 and R$1,115 | Class E: monthly income below R$768 Source: IBGE, FGV, LCA, Bain & Co., BCG, Roland Berger, IPC Maps 40 4 .2 Brazilian footwear market overview Arezzo&Co has a significant stake of the women footwear market and has consistently increased its market share Footwear consumption 2014 Arezzo&Co’s market share1 Men 15% 30% Children 10% Sports 11% 11% 12% 2013 2014E 9% 8% 15% 7% 4% 40% Women 2007 Social Class Classes D/E Class C 43% 2009 2010 2011 2012 Total footwear market (R$ bn) Class A 8% 2008 9% CAGR (03-14E): +10% 39% Class B 2014E Women footwear 16.8 Total footwear market 43.4 Source: IBOPE Inteligência (Pyxis), Satra, World Bank, ABICALÇADOS, IEMI, MTE, MDIC, / SECEX, IBGE Note: 1. Based on Euromonitor research and IBOPE Inteligência (Pyxis). Estimated Arezzo&Co market share considering women footwear market 41 4 .3 Brazilian handbags market overview Arezzo&Co also has a relevant position within the fast growing handbag market in Brazil Total handbags market (R$ bn) Share of handbags and shoes 50-60% CAGR (03-14E): +10.5% Women handbags 4.4 20% 2014E 17% 5.6 Total handbags Total addressable market (R$ bn) 14% 12% Brasil International benchmarks¹ Arezzo Schutz Arezzo&Co 20% Footwear 21.6¹ 80% Opportunity to consolidate handbag leading position Handbags Source: IBOPE Inteligência (Pyxis), Satra, World Bank, ABICALÇADOS, IEMI, MTE, MDIC, / SECEX, IBGE Note: 1) 2014E.. Note: 1) Handbags as a percentage of revenues of Coach and Michael Kors. 42 4 .4 Footwear Industry - Global Overview and competitive advantages Brazil is the third largest footwear producer, with production mostly destined to supply the domestic market. Competitive costs, flexibility on minimum production and short lead time are the pillars to serve the fast fashion market Pairs (millions) Production World share China 12,597 62.4% Índia 2,060 10.2% Brazil 900 4.4% Vietnam 760 3,8% Indonesia 658 3.3% Pakistan 292 1.4% Pairs (millions) Consumption World share China 3,279 15.2% USA 2,285 13.4% India 2,260 11.7% Brazil 787 4,5% Japan 690 4.0% Indonesia 532 3.6% Source: IEMI 2013, Footwear News, Company estimates ITALY Lead time: 70 days Minimum/model: 800 pairs Minimum/construction: 4,000 pairs Production cap. (pairs): 202 million Cost (FOB): USD 35/pair Cost (DDP): USD 49/pair BRAZIL Lead time: 40 days Minimum/model: 800 pairs Minimum/construction: 4,000 pairs Production cap. (pairs) 894 million Cost (w/o tax): USD 21/pair Cost (w/tax): USD 27/pair INDIA Lead time: 160 days Minimum/model: 5,000 pairs Minimum/construction: 20,000 pairs Production cap. (pairs): 2,060 million Cost (FOB): USD 15/pair Cost (DDP): USD 23/pair Note: Estimate based on Arezzo’s brand products costs DDP: delivered duty paid FOB: free on board CHINA (different clusters) Lead time: 120 to 150 days Minimum/model: 5,000 pairs Minimum/construction: 20,000 pairs Production cap. (pairs): 12,000 million Cost (FOB): USD 16-18/pair Cost (DDP): USD 42-45/pair VIETNAM Lead time: 120 to 150 days Minimum/model: 2,000 pairs Minimum/construction: 8,000 pairs Production cap. (pairs): 760million Cost (FOB): USD 18/pair Cost (DDP): USD 26/pair 43 4 .5 Footwear Industry - Global footwear offering Brazil is recognized by the quality and high specialization within different and complex categories of shoes. The industry has been qualitatively developed in order to add value to products and thus increase its competitive advantages over Asian suppliers Industry segmentation vs. value creation: Global Footwear Offering: the higher and more centralized the country is in the pyramid, the more focused it is in fashion, creation, design, luxury market , marketing and distribution management, with smaller production scale Global Brands B Manufacturer with own design and global brand C Manufacturer with own design and mostly local brand D Manufacturing operation E Equipment assembly Usually don’t produce; Creation + own brand management Design and product specification Mostly internationally outsourced Supply chain management Totally decide over marketing and commercialization Receive product and process specifications, as well as components and raw material Assembly activities only Source: BNDES, Company estimates + France Italy Spain Taiwan China Thailand Brazil Mexico Indonesia Vietnam India Value added A Other global suppliers 44 4 .6 Arezzo&Co sourcing: Brazilian competitive advantages Vale dos Sinos region offer strong competitive advantages, a combination of production capacity, production flexibility, skilled labor and strong structure to support incentives for innovation and strengthening of industry’s competitiveness Brazil is the world’s third largest footwear producer Vale dos Sinos: 26% of Brazilian footwear production The world’s largest cattle: 13% of the market BRAZIL RS: One third (R$ 1 billion) of Brazilian revenue in leather industry Vale dos Sinos: one of the world’s largest footwear manufacturing hubs Production (million pairs) 900 Jobs (thousands) 353 SOUTHERN REGION Production (million pairs) 372 190 Abundant skilled and specialized labor Jobs (thousands) Production flexibility: VALE DOS SINOS volume X variety X speed 1,700 companies and entities: components, footwear, machinery, tanneries, trade entities, research and teaching institutions Source: IEMI 2013 / ASSINTECAL / FAO / AICSUL. Production (million pairs) 234 Jobs (thousands) 120 45 4 .8 Arezzo&Co Sourcing Process and supply chain management Sourcing process and supply chain management focused on ensuring flexibility, speed and cost control in the creation of new products Arezzo&Co sourcing process: 1 2 3 4 5 6 7 Trends and style Design Technical Design Engineering Samples Showroom Logistics and distribution Raw material price negotiations Store Scheduling + Manufacturer negotiation Coordinated management of production chain associated with Investments in product engineering: specific know how Cost control Chemicals and textile Cost management efficiency Finished products Arezzo&Co Quality standard guarantee Raw materials Efficient lead time Flexibility Components Engineering folder Reuse from collection to collection: SKU 10% MODEL 35% CONSTRUCTION 70% 46 05 | Financial Highlights 5 .1 Operational and financial highlights Gross Revenue by channel – Domestic Market (R$ million) 5.4% 931.6 982.1 2.6 3.3 8.9% 257.2 14.6% 245.5 236.1 3.1% 365.5 214.3 354.5 5.9% 1.3 96.8 15.7% 87.3 75.4 180.9 0.2 102.5 -3.0% 3Q14 Franchise -0.2% 477.9 476.8 175.5 3Q15 Owned Stores 9M14 Multi-brand 9M15 Others¹ 10.4% -6.8% 7.5% -1.3% SSS Sell-out (owned stores + franchises) 8.0% -7.2% 6.1% -2.2% SSS Sell-in (franchises) -0.4% -8.1% 2.7% -6.2% SSS Sell-out (owned stores + web + franchises) In 3Q15, the highlight for the Owned Stores channel, presenting a growth of 15.7%, leveraged by the web commerce growth. 1) Others: Decreasing of 81.1% in 3Q15 and 20.4% in 9M15. 48 5 .2 Operational and financial highlights Key highlights In 2Q15, gross revenue was R$363.5 million, up by 11.0% against 1Q15. Sales area increased 8.5% in the LTM. In 2Q15 increased 8.8% growth in sales area over the last 12 months, excluding outlets. Number of Stores (R$ mln) and Total Area (m2- ‘000) Net Revenues (R$ mln) Area CAGR 07- 3Q15LTM: 15.6% 13.3% 700 18.2% CAGR 07-2014: 27.4% 600 29.0 24.5 9.3% 500 11.9% 26.7% 18.8% 89.4% 367.1 860.3 400 377 +52 +50 36.1 32.9 479 +46 525 51 52 56 53 38.7% 12.3% 963.0 1,052.9 429 9.7% 678.9 300 571.5 200 412.1 324 193.8 373 427 474 100 - 2007 2008 2009 2010 2011 2012 2013 2014 3Q12 Franchises 3Q13 3Q14 Owned Stores 3Q15 Area 49 5 .3 Operational and financial highlights Gross revenues (R$ million) EBITDA (R$ million) 8.7% 15.9% 1,067.6 982.4 50.8 6.5% 68.5% 14.4% 85.5 17.4% 15.8% -0.2% 121.0 120.8 9M14 9M15 55.7% 379.0 403.7 24.5 38.2 354.5 3.1% 3Q14 931.6 5.4% 982.1 Domestic Market 9M14 9M15 3Q14 External Market Gross Profit (R$ million) 329.9 124.9 3Q14 3Q15 Net Income (R$ million) 43.2% 10.8% 41.8% 5.9% 10.3% 4.2% 349.5 11.5% 11.3% 42.2% 6.5% 49.7 365.5 3Q15 42.2% -3.4% 51.4 86.2 82.7 7.4% 133.0 3Q15 9M14 9M15 33.6 36.1 3Q14 3Q15 9M14 9M15 5 .4 Operational and financial highlights Capex (R$ thousand) Cash Conversion Cycle (R$ thousand) Cash Conversion Cycle Inventory¹ Accounts Receivable² (-) Accounts Payable¹ 3Q14 3Q15 #days (R$'000) #days (R$'000) Change (in days) 119 73 100 54 310,918 115,835 281,055 85,972 116 67 106 56 344,997 121,038 325,702 101,743 -3 -6 5 2 Summary of investments 3Q14 Change. (%) 3Q15 Total capex 9M14 9M15 Change. (%) 12,325 Stores - expansion and refurbishing 1,347 4,680 -62.0% 36,497 20,763 -43.1% 1,158 -14.0% 7,063 3,197 -54.7% Corporate 8,877 3,241 -63.5% 24,991 14,820 -40.7% Other 2,101 281 -86.7% 4,443 2,746 -38.2% ¹ Days of COGS ² Days of Net Revenues Operational Indicators Operating Indicators # of pairs sold ('000) # of handbags sold ('000) # of em ployees # of stores* Cash Flow From Operating Activities (R$ thousand) 3Q14 3Q15 Growth or spread% 2,979 2,926 -1.8% 233 247 6.0% Other556 2.9% Decrease (increase) in current 2,065 assets / liabilities 2,065 2,124 479 525 3Q14 3Q15 Incom e before incom e tax and social contribution 51,815 53,545 1,730 Depreciation and am ortization 3,293 6,121 2,828 9M14 46 Trade 479 accounts receivables 52 51 -1 427 474 47 427 Change in other noncurrent and Outsourcing (as % of total production) 91.0% 91.0% 0.0 p.p SSS2 Sell-in (franchises) -0.4% -8.1% -7.7 p.p 8.0% -7.2% -15.2 p.p SSS Sell-out (ow ned stores + w eb + franchises) 10.4% -6.8% -17.2 p.p Franchises SSS2 Sell-out (ow ned stores + franchises) 2 Change in R$ Change in % Change in % 9M14 9M15 3.3% 121,845 122,806 961 0.8% 85.9% 9,599 18,026 8,427 87.8% 7,556 Inventories Owned Stores Change in R$ Operating Cash Flow 52 Suppliers current assets and liabilities 1,249 1,169 (9,957) (46,494) (45,337) (80) -6.4% (181) (17) (36,537) 366.9% (21,610) (74,957) (53,347) 164 (29,985) -90.6% 246.9% (50,216) (4,879) 10.8% (33,645) (63,630) 4,666 (5,839) (10,505) n/a (31,269) (25,442) 28,843 15,857 (12,986) -45.0% 51,113 31,428 (19,685) -38.5% 1,871 (6,296) (8,167) n/a (7,809) (17,313) (9,504) 121.7% (12,538) (9,733) 2,805 -22.4% (33,080) (23,861) 9,219 -27.9% 33,862 4,608 -86.4% 76,573 41,997 5,827 89.1% -18.6% 90.4% Paym ent of incom e tax and 2.7% social contribution 6.1% Net cash flow generated by operational activities (29,254) (34,576) -45.2% 7.5% 51 5 .5 Operational and financial highlights Indebtedness (R$ thousand) Cash position and Indebtedness Indebtedness totaled R$127.0 million in 3Q15 versus R$ 86.5 million in 3Q14 Cash Total debt Short term % total debt Long-term debt relevance stood at 22.5% in 3Q15 versus 29.2% in 3Q14 Indebtedness policy remained conservative, with low weighted-average cost of Company's total debt Long-term % total debt 3T14 2T15 3T15 175,856 176,311 193,486 86,473 98,387 126,928 61,249 67,946 98,422 70.8% 25,224 69.1% 30,441 77.5% 28,506 29.2% 30.9% 22.5% Net debt (89,383) (77,924) (66,558) - EBITDA LTM 164,586 162,820 161,091 -0.5x -0.5x -0.4x Net debt/EBITDA LTM 52 Appendix 53 A .1 Key financial indicators Growth or spread% Growth or spread% Key financial indicators 3Q14 3Q15 Net revenues 296,099 315,068 6.4% 763,272 836,760 9.6% (171,199) (182,053) 6.3% (433,403) (487,290) 12.4% 124,900 133,015 6.5% 329,869 349,470 5.9% 42.2% 42.2% 0.0 p.p. 43.2% 41.8% -1.4 p.p. (76,766) (89,438) 16.5% (218,471) (246,708) 12.9% % of net revenues 25.9% 28.4% 2.5 p.p 28.6% 29.5% 0.9 p.p Selling expenses (55,418) (63,818) 15.2% (153,243) (170,592) 11.3% Ow ned stores (22,074) (27,155) 23.0% (66,936) (75,221) 12.4% Selling, logistics and supply (33,344) (36,663) 10.0% (86,307) (95,371) 10.5% General and adm inistrative expenses(18,033) (20,808) 15.4% (53,012) (57,366) 8.2% Other operating revenues (expenses)2 (22) 1,309 n/a (2,617) (724) -72.3% (3,293) (6,121) 85.9% (9,599) (18,026) 87.8% 51,427 49,698 -3.4% 120,997 120,788 -0.2% 17.4% 15.8% -1.6 p.p. 15.9% 14.4% -1.5 p.p. Net incom e 33,601 36,082 7.4% 82,667 86,163 4.2% Net margin 11.3% 11.5% 0.2 p.p. 10.8% 10.3% -0.5 p.p. Working capital¹ - as % of revenues 29.7% 30.3% 0.6 p.p 29.7% 30.3% 0.6 p.p Invested capital² - as % of revenues 42.4% 44.4% 2.0 p.p. 42.4% 44.4% 2.0 p.p. COGS Gross profit Gross margin SG&A Depreciation and am ortization EBITDA EBITDA margin Total debt Net debt³ Net debt/EBITDA LTM 9M14 9M15 86,473 126,928 46.8% 86,473 126,928 46.8% (89,383) (66,558) -25.5% (89,383) (66,558) -25.5% -0.5x -0.4x n/a -0.5x -0.4x n/a Ajustes 1 1 Cresc. Sell-out Inflação Cresc. Esper. Apresentado Diferença 54 A .2 History – Franchises and Owned Stores History of Stores 3Q14 4Q14 1Q15 2Q15 3Q15 Sales area 1,3 - Total (m ²) 32,859 35,641 35,735 35,235 36,053 26,472 28,466 28,337 28,744 29,649 6,387 7,175 7,398 6,491 6,404 472 508 508 511 519 421 455 455 460 469 Arezzo 344 359 356 356 360 Schutz 43 46 46 48 48 Anacapri 34 50 53 56 61 51 53 53 51 50 Arezzo 17 19 19 17 16 Schutz 26 27 28 28 28 Alexandre Birman 2 2 2 2 2 Anacapri 6 5 4 4 4 Total num ber of international stores 7 8 6 6 6 # of franchises 6 7 5 5 5 # of ow ned stores 1 1 1 1 1 Sales area - franchises (m²) Sales area - Ow ned stores 2 (m²) Total num ber of dom estic stores # of franchises # of ow ned stores 1. Includes areas in square meters of international stores 2. Includes 8 outlet-type stores with a total area of 2,199 m² 3.Includes areas in square meters of stores expansion 55 A .4 Balance Sheet - IFRS Assets(R$ thousand) 3Q14 2Q15 3Q15 Liabilities 611,196 628,169 683,153 6,579 5,025 4,788 Financial Investments 169,277 171,286 Trade accounts receivables 281,055 Inventory (R$ thousand) 3Q14 2Q15 3Q15 Current liabilities 193,602 198,527 246,250 Loans and financing 61,249 67,946 98,422 188,698 Suppliers 85,972 85,886 101,743 291,327 325,702 Other liabilities 46,381 44,695 46,085 115,835 117,496 121,038 Non-current liabilities 32,420 37,499 36,059 Taxes recoverable 20,346 19,725 16,608 Loans and financing 25,224 30,441 28,506 Other credits 18,104 23,310 26,319 Related parties 879 1,107 1,420 Non-current assets 172,174 184,224 199,972 Other liabilities 6,317 5,951 6,133 Long-term receivables 15,937 16,967 31,696 557,348 576,367 600,816 30 71 90 0 0 13,807 220,086 260,197 261,247 Deferred income and social contribution 7,830 7,370 8,420 69,727 33,154 34,159 Other credits 8,077 9,526 9,379 208,174 250,120 250,120 Property, plant and equipment 73,524 74,982 77,227 Adjustments to equity valuation 0 -1,632 -5,831 Intangible assets 82,713 92,275 91,049 Profit 59,361 34,528 61,121 783,370 812,393 883,125 783,370 812,393 883,125 Current assets Cash and cash equivalents Financial Investments Trade accounts receivables Total Assets Equity Capital Capital reserve Income reserves Total liabilities and shareholders' equity 56 A .5 Income Statement - IFRS Incom e statem ent - IFRS 3Q14 3Q15 Net operating revenue 296,099 315,068 9M14 9M15 6.4% 763,272 836,760 9.6% (171,199) (182,053) 6.3% (433,403) (487,290) 12.4% 124,900 133,015 6.5% 329,869 349,470 5.9% (76,766) (89,438) 16.5% (218,471) (246,708) 12.9% Selling (57,137) (68,039) 19.1% (158,368) (182,932) 15.5% Administrative and general expenses (19,607) (22,708) 15.8% (57,486) (63,052) 9.7% 1,309 n/a (2,617) (724) 48,134 43,577 -9.5% 111,398 102,762 -7.8% 3,681 9,968 170.8% 10,447 20,044 91.9% 51,815 53,545 3.3% 121,845 122,806 0.8% (18,214) (17,463) -4.1% (39,178) (36,643) -6.5% (19,350) (18,513) -4.3% (41,494) (40,939) -1.3% 1,136 1,050 -7.6% 2,316 4,296 85.5% 33,601 36,082 7.4% 82,667 86,163 4.2% Cost of goods sold Gross profit Operating incom e (expenses): Other operating income net Incom e before financial result Financial income Incom e before incom e taxes Income tax and social contribution Current Deferred Net incom e for period (22) Grow th % Grow th % -18026 -72.3% Alíquota de IR 57 A .6 Cash Flow Statement - IFRS Statement of cash flow 3Q14 3Q15 9M14 9M15 Operating activities Income before income tax and social contribution Adjustm ents to reconcile net incom e w ith cash from operational activities Depreciation and amortization Income from financial investments Interest and exchange rate Other 51,815 53,545 121,845 122,806 4,542 7,290 9,418 18,009 3,293 6,121 9,599 18,026 (3,641) (5,313) (8,836) (14,192) 4,122 1,715 2,369 5,759 768 4,767 6,286 8,416 (45,337) (50,216) (33,645) (63,630) 4,666 (5,839) (31,269) (25,442) 1,339 1 Decrease (increase) in assets Trade accounts receivables Inventory Recoverable taxes (176) (6,678) (1,158) Variation other current assets (951) (1,575) (799) (12,814) Judicial deposits (459) (360) (195) (970) Decrease (increase) in liabilities Suppliers Labor liabilities 28,843 15,857 51,113 31,428 4,766 3,518 6,401 4,727 (4,604) Fiscal and social liabilities (2,344) 3,625 (9,313) Variation in other liabilities 1,035 (4,826) (2,745) (4,991) (12,538) (9,733) (33,080) (23,861) 33,862 4,608 76,573 41,997 (31,321) (15,949) (20,369) (3,056) 1,498 19,769 (14,314) 14,702 (10,017) (8,126) (49,097) (58,870) Paym ent of incom e tax and social contribution Net cash flow from operating activities Net cash used in investing activities Net cash used in financing activities - third parties Net cash used in financing activities Foreign exchange effect on cash and cash equivalents Increase (decrease) in cash and cash equivalents (5,978) (539) (237) - (816) (7,207) (6,043) 10,831 Cash and cash equivalents Cash and cash equivalents - Initial balance Cash and cash equivalents - Closing balance Increase (decrease) in cash and cash equivalents 12,557 5,025 13,786 6,579 4,788 6,579 4,788 (7,207) (6,043) (5,978) (237) 58 IR Contacts CFO and IR Officer Thiago Borges IR Manager Leonardo Pontes dos Reis, CFA IR Analyst Leandro M. V. Vieira Phone: +55 11 2132-4300 [email protected] www.arezzoco.com.br
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