Activities Report Summary Brazil JANUARY 2012 South Marketing

Activities Report Summary
Brazil
JANUARY 2012
South Marketing
International
Market Overview
TAP EUROPE 2012 in São Paulo – TAP Airlines
The event will take place in São Paulo from 8 until 10 of March.
th
It brings a new and exclusive edition of the workshop in Campinas on March 9 .
The company expects to strengthen the Tap Europe as a major national event focused on the European
market, as well as consolidating the brand between Brazil and Europe.
http://www.panrotas.com.br/noticia-turismo/eventos/tap-europe-2012-acontecera-em-sp-e-no-interiorpaulista_74432.html?pesquisa=1
Source: Panrotas online
rd
Period: January 03
TAM Airlines performs sales campaign to promote Mexico
Tam hold a promotion rewarding the travel agents with three nights in Punta Mita, in Mexico.
The aim is to promote the route Sao Paulo - Mexico City, launched last year.
th
To participate of the promotion, the travel agents must register all sold tickets from November 25 until
th
February 25 .
http://www.panrotas.com.br/noticia-turismo/aviacao/tam-realiza-campanha-de-vendas-promovendomexico_74462.html?pesquisa=1
Source: Panrotas online
th
Period: January 04
Emirates officially opens the new office in Rio de Janeiro
rd
The goal is to maintain the new flight Rio de Janeiro/Dubai launched on January 3 with 80% occupancy .
The new worldwide Sales Vice President, Thierry Antinori, emphasized the importance of Brazil to Emirates.
The strategy is to increase the presence in the country, which today is the sixth world economy.
http://www.panrotas.com.br/noticia-turismo/aviacao/emirates-inaugura-oficialmente-escritorio-dorio_74508.html?pesquisa=1
Source: Panrotas online
th
Period: January 05
Korean Airlines launched a website in Portuguese
The airline flies Los Angeles/Sao Paulo three times per week.
http://www.panrotas.com.br/noticia-turismo/aviacao/korean-air-lanca-website-emportugues_74567.html?pesquisa=1
Source: Panrotas online
th
Period: January 09
Decolar.com launched a promotion on Facebook.
Decolar.com is the largest online travel agency in Latin America. The agency sells air tickets, tour packages,
hotels and car rental.
Website: www.decolar.com
The prize for the winner of the Facebook promotion is a trip to San Francisco including a companion, air
tickets and 3 nights in a Hotel:
http://www.facebook.com/Decolar?sk=app_167531243345515
Decolar.com’s Blog – What to do in San Francisco
http://blog.decolar.com/promocoes/o-que-fazer-em-sao-francisco
Source: Decolar.com
th
Period: January 12
USA - International (including Canada & Mexico) Visitation Up 2.6% in October and Up 4.8% YTD
2011
Overseas visitation Up 4.2% in October and Up 6.1% YTD 2011
In October 2011, overseas visitation total 2.5 million; was up 4.2% over October 2010.
October visitation from Brazil 145,208 (+25.0%); 2011 YTD = 1.218.290 (+27.5%)
October visitation from top 5 overseas markets:
UK (-6,9%); Japan (-0,8%); Germany (+3.5%); France (+6.3%); Brazil (+25,0%).
YTD visitation from top 5 overseas markets:
UK (-0,2%); Japan (-4,7%); Germany (+6.0%); France (+13.0%); Brazil (+27,5%).
Source: US Travel Association
th
Period: January 14
Lan Airlines launch a weekend sale promotion to San Francisco
http://www.facebook.com/LanAirlinesBrasil?sk=wall#!/photo.php?fbid=313686425333841&set=a.1966976
97032715.37213.182229278479557&type=1&theater
nd
Period: Weekend sale from January 20th 06pm – January 22
Ticket Sao Paulo/San Francisco/Sao Paulo, via Lima
Valid for low season 2012
Price: US$599.00
Disclosed channels: www.lan.com, LAN’s Facebook, LAN’s Twitter, www.decolar.com,
www.submarinoviagens.com and Blog Melhores Destinos
http://www.melhoresdestinos.com.br/promocao-passagens-estados-unidos-2.html
Source: LAN Airlines
th
Period: January 19
President Obama may ask to include Brazil on Visa Waiver
th
The President Barack Obama visited the Walt Disney World, in Florida, on January 19 aiming to promote
some actions related to the tourism that is part of the campaign “We can’t wait”.
Part of the American media trust that the President will request it to the three emerging markets: Brazil,
China and India.
http://www.panrotas.com.br/noticia-turismo/politica/obama-pode-pedir-inclusao-do-brasil-no-visawaiver_74838.html?pesquisa=1
Source: Panrotas Online
th
Period: January 18
Communications
This month 03 online and 04 printed articles have been published. The advertising value of them together is
US$551,957.31.
The full PR agency and Clipping Reports are loaded on Share.
Subject: Disneyland
Panrotas
(www.panrotas.com.br)
Date Published: 04/01
Type: online edition - newspaper
Public: travel agents
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10034443.123757.7221043
Subject: Mammoth Mountain
Jornal O Globo (Boa Viagem)
Date Published: 01/12
Type: newspaper
Public: general consumer
http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=10083657.123757.7221043
O Estado de São Paulo
Date Published: 01/17
Type: newspaper
Public: general consumer
http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=10106375.123757.7221043
Paraíba.com
Date Published: 01/17
Type: website
Public: general consumer
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10110821.123757.7221043
Jornal da Tarde
Date Published: 01/19
Type: newspaper
Public: general consumer
http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=10121050.123757.7221043
Subject: California’s Vineyards
Hoje em Dia
Date Published: 01/12
Type: newspaper
Public: general consumer
http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=10101034.123757.348658
Subject: Visa policy for Brazil
Veja
Date Published: 01/20
Type: national magazine
Public: general consumer
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10230406.123757.7221043
R7
Date Published: 01/20
Type: online website
Public: general consumer
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10230353.123757.7221043
Gazeta News
Date Published: 01/20
Type: online website
Public: general consumer
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10230373.123757.7221043
BBC Brazil
Date Published: 01/20
Type: online website
Public: general consumer
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10230365.123757.7221043
Viaje Aqui
Date Published: 01/20
Type: online website
Public: general consumer
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10230330.123757.7221043
Yahoo
Date Published: 01/20
Type: online website
Public: general consumer
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10230322.123757.7221043
Terra
Date Published: 01/20
Type: online website
Public: general consumer
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10230415.123757.7221043
Hoje em Dia
Date Published: 01/20
Type: newspaper
Public: general consumer
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10230379.123757.7221043
UOL
Date Published: 01/20
Type: online website
Public: general consumer
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10230315.123757.7221043
Zero Hora
Type: newspaper
Public: general consumer
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10230386.123757.7221043
G1
Type: online website
Public: general consumer
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10230422.123757.7221043
O Estado de São Paulo
Type: newspaper
Public: general consumer
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10230367.123757.7221043
Istoé Dinheiro
Type: national magazine
Public: general consumer
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10230387.123757.7221043
Travel Trade
Mobility Online
What is Mobility Online?
Established in 2000, Mobility was the first company to bring together in one place car rentals, motorcycles,
motorhomes, limousines and Prestige vehicles – luxury and sports convertible models.
Through partnerships with the major car rental companies in the world, Mobility brought to market a new
concept: the best-offer.
Over 3,000 travel agencies, many companies and direct clients found out that Mobility works with the best
car rentals companies, all types of vehicles and a wide range of service.
What was negotiated?
To host the IVG and Road Trips 2011 online guides on the Self Drive website making them available to all
clients.
Website
www.mobility-online.com.br
Self Drive – tours suggestions
http://www.selfdrive.com.br/destino/20/estados_unidos/
California Expert
st
st
The California Expert, launched on Aug 1 , had 280 travel agents registered until January 31
43 travel agents had completed the training.
California Day
TRADE TOURS – Rio de Janeiro – January 5
th
Trade Tours has a branch office in Rio de Janeiro.
The head office is located in São Paulo.
Visited Trade Tours TO for OTP Training
ATTENDED OTP TRAINING
1 - Laura Maia
2 - Marcia Cokotós
3 - Marcus Andre
4 - Priscilla Ramos
5 - Marcela Fernandes
.
th
NASCIMENTO TOUR OPERATOR – São Paulo – January 30
Visited Nascimento TO for OTP Training
ATTENDED OTP TRAINING
1 - Melissa Rosa
2 - Bruna Alves
3 - Luana Pereira
4 - Fabio Guilhem
5 - Valeska Finder
6 - Nathalia Pizzotti
7 - Juliana Felippe
8 - Daniela Silva
st
TREND TOUR OPERATOR – São Paulo – January 31
Visited Trend TO for OTP Training
TREND TRAINNING CENTER
PAUSE FOR 30 MINUTES COFFEE BREAK
ATTENDED OTP TRAINING
1 - Michelle Rocha da Silva
25 - Gabriela Coca
2 - Márcio Feitosa Lima
26 - Gustavo Nappo
3 - Nádia Vieira Leonardi
27 - Melchyor Cortez
4 - Valdir dos Reis Silva
28 - Silvia dos Santos
5 - Wagner Borges
29 - Talita Bezerra
6- Kamila Jorge
30 - Gabriel Dias
7 - Patrícia Ferreira Ramos
31 - Alan de França
8 - Mônica de Oliveira
32 - Nathália Ricciardi
9 - Barbara de Medeiros
33 - Vivian de Oliveira
10 - Rafael Kudo
34 - Bruno Loureiro
11 - Marcel Siqueira
35 - Felipe Magurno
12 - Camila Solcia
36 - Telma Lopez
13 - Ricardo do Amaral
37 - Erika Pontes
14 - Pedro Pucci
38 - Rosilene da Silva
15 - Rodrigo de Moraes
39 - Manuela Moreira
16 - Paula Gaddi
40 - Cristiane de Lima
17 - Camila Bueno
41 - Rafaela Boselli
18 - Raphael Alves
42 - Natasha Santana
19 - Leydijane Caetano
43 - Duilis Rosa
20 - Diego Nakano
44 - Michelle Mendes
21 - Aline Silva
45 - Viviane Marotta Santos
22 - Amanda Moreno
46 - Cláudia Regina Ferreira
23 - Maria de Fátima Pacheco 47 - Jeanette Violeta de Souza
24 - Gabriela Araújo