EXHIBITOR'S GUIDE 2015
EXPOBUSINESS FEIRAS ONLINE E EVENTOS VIRTUAIS
The "Exhibitor Manual 2015" was designed to help the
Exhibitor to enter and edit content on their Virtual Booth.
In addition, there are a number of tips to get the best out of
participation as exhibitor at the Virtual Fair.
2. THE CAEX:
The CAEX is where the company makes all
transactions to enter and change the contents
of the Virtual Booth.
It is divided into four areas: Home (INÍCIO),
Registration (CADASTRO), Booth (ESTANDE)
and Reports / newsletter (RELATÓRIOS E
Technology is transforming the habit of how we
interact and consume products and services. Currently,
before any purchase consumers search the Internet for
alternatives. There are millions of sites vying for these
consumers. To increase the chances of a company,
product or service be found, a critical success factor is
the content associated with it.
The Expobusiness Platform and the Virtual Trade Fair,
as well, offer an additional "Digital Destiny" for your
company. The Platform provides the speed and agility
to enter and change content and thus create the
relevance that search engines require to position the
company in relative prominence.
3. HOME (INÍCIO):
Click on "INÍCIO". Here are the basic
information of your booth:
Number of Access to your booth;
Date of the last access;
Status of the Booth: “Ligar” (click here to
activate tour booth). “Ligado” in green
means your booth is visible. “Desligado” in
red means your booth is not visible in the
“URL do estande”: this is the address of your
“Tipo”: This is the cathegory of your booth.
“Pavilhões”: Indicates in which pavillions
ENTERING AND EDITING CONTENT
1. Access to the Virtual Fair and the CAEX:
your booth is displayed.
4. REGISTRATION (CADASTRO):
Use the LINK provided by the Event Organizer;
Click the button CAEX (Exhibitor Support
fill with the dataof your Company: name, e-
Center), situated on the top bar and enter the
mail, name of the company, function,
login and password provided;
telephone, fiscal Brazilian numbers, address
Click on “Informações do Expositor” and you
5. BOOTH (ESTANDE):
Click on “Estande”:
o Click on “Novidades”
Here the company presents relevant content
Upload the logo of your Company. Check the
compatibility (format and size) of the file.
for your audience, select a language and:
Click on "Adicionar Novidades" to enter a
Insert the URL of your welcome vídeo. This
video has to be placed on Youtube (the url
new "News", "Offer" or "Tip".
For each one you can insert a title (título), a
hás to start with www....)
description (notícia), a link (where the
Save the changes
visitor can find more information about the
Click on “Anterior” or “Próximo” to choose
theme and select the type, news, tip or
the template of your booth and save the
Define a name for the existing content area
on the booth for each language
To save click on “adicionar novidade”
o Clique em “Mídias”:
Here the company presents relevant content
Empresa: institutional information
Product_Services: for display your
in "Videos", "Pictures" and "Files".
Click on "Adicionar Videos” to add videos.
products and services
Enter a new video or edit an existing one.
Notícias: news, tips and offers
Videos must be posted on Youtube. You
Mídias: video, files and photos
have to insert a title (título), the address of
Contato: contact information
the video (video url) and select the language
Save your choices
of the video.
o Click on “Informações de Contato”
Insert the data of your contact in the
Click on “Adicionar Imagens” to insert
images. Select from your files and do
languages required: Português (Portuguese),
upload them. Click on “adicionar imagens”
Inglês (English) and Espanhol (Spanish). Do
to confirm the insertion.
not forget to save the changes.
o Click on “Quem Somos”
Insert the institutional information of your
Click on “Adicionar Arquivos” to insert files.
Follow the same procedure.
o Clique em “Catálogo 3D”:
Company: name, slogan and a description.
When a visitor see your booth he sees the
name and the slogan before enter in the
If you do not put content in a particular
language, the virtual booth will not be visible
to visitors on that particular language.
o Click on “Palavras-chaves”
In addition to the areas name, slogan and
institutional text, use this field to put the
words by which your company would like to
be found by the search engine platform.
Enter words in the desired languages
without period or comma.
o Click on “Redes Sociais”
Use this area to insert links to the
Company's pages on Facebook, Twitter and
Blog. If no address is entered, the respective
button does not appear.
Here the company presents their products,
services and solutions.
The tab “Configurações” is not available for
Click on “Catgegorias” to create cathegories
to your products and services. Insert a name
and click to save.
Click on “Produtos” to insert the data for
products, services and solutions.
Click on “Adicionar Produto”
Insert the product name (nome do
Insert the description (descrição do
8. CONVENTION CENTER (CENTRO DE CONVENÇÕES):
o The Virtual Fair hás a Convention Center with a
unlimeted Virtual Auditoriums where the
Promoter of the Event will deliver content
Select the category
through this areas. Contact the promoter of
Define a name for a link (título do link).
the Event IF you are interested in the use of
Insert the link (link do produto). This is
the address you would like to you’re your
visitor to have more information about
Insert a main photo or image (imagem
principal). You can insert other 3 images
Click on ”Adicionar produto” to save the
6. REPORTS / NEWSLETTER (RELATÓRIOS /
o Click on “Relatórios de Acessos” to see the data
of the visitor to your booth. You can download
a report clicking on “baixar relatório”.
o Click on “Newsletter” to create a newsletter with
the information available on your booth. The
Newsletter is composed using the name of your
Company, the slogan, the three last news you
introduced on the tab “novidades” and, on top
of that, you can insert a image from your files
between the logo and the news. Is it possible to
select the colours of the letters and the
newsletter. Do not forget to click on “salvar as
alterações” to save the changes. At the end, you
can send the formated file to your e-mail,
clicking on “enviar”.
7. MY PANEL (MEU PAINEL):
TIPS TO ATTRACT VISITORS
o Disclose on its website and for your clients and
suppliers that your company is participating in this
event. You can insert a link on your web site to the
o Keep an updated and a relevant content for the
o Use a creative ways to attract the visitors to your
booth, like a promotions, slogans, key words, and
so on… .
o Use the Social Midias, like Facebook and Linkedin
to promote your Company and its participation on
the Virtual Fair.
o Invite your network, clients and suppliers to visit
the virtual fair.
o Do the proper follow-up with the visitors of your
o All visitors and all exhibitors have a area called
“My Panel” where they can save “favorite
booths”, the messages received and send
through the chat mechanism. Beyond this, there
is a tab to change the original password.
VISIT THE HOME SITE
Tab “Fale Conosco”: here you find all
messages you exchanged with visitors using
the chat mechanism.
Tab “Favoritos”: here you find the booths
you selected as your favorites.
Tab “Editar Cadastro”: here you can change
HELP – DESK + TECHNICAL SUPPORT
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