Building a New Digital Business

The Internet of Things
Regional Forum Brazil
Wrap up Session
Severiano Leão Macedo Junior
IoT PSS da CISCO Brasil
June 16th, 2016
IoT Key Enabler of Digitization Across Industries
IoT Enabling Transformation
Where is the value?
Connect the
Unconnected
Smart Manufacturing
Smart Cities
Grid Modernization
Connected Transit
Smart Connected Devices by 2020
Fleet Management
Mining & Agriculture
Transform Business Processes Enable New Business Models
Higher productivity by predictive
maintenance and better asset utilization
50Billion
Create recurring revenue models with
increased customer intimacy
Source - McKinsey: The Internet of Things: Mapping The Value Beyond The Hype
•
Hyper-connectivity, IT and OT convergence
•
Over 60% of the IOT value will be generated in
Enterprise deployments
•
<1% of data currently used, more can be used for
optimization and prediction
•
Interoperability across silo’ed systems required to
capture 40% of IOT value
Indústria 4.0: o que é?
complexidade
4.0
Sistemas cyberfísicos
Indústria e produtos
inteligentes
Internet of Things and
Services
Hiperconectividade
3.0
Big Data
Maior nível de automação
Eletrônica e TI
2.0
Produção em cadeia
Energia elétrica
Primeira linha de montagem
1.0
Geração de vapor
Primeiro tear mecânico
1800
1900
1980
2000
tempo
2S Inovações Tecnológicas - IoT Regional Forum 2016, 15-16/jun
Digital Business – A Board Level Conversation
Thrive, Survive, Extinct
“Digital disruption will displace nearly
4 out of the top 10 incumbents by
industry over the next five years”
Continuous Innovation
“Digital companies achieve 12%
higher market valuation than
their competitors”
PARCERIAS SÃO CRÍTICAS
220+
PADRÕES &
CONSÓRCIOS
China IoT National
Standards Group
100+
IOT END TO END WORLDWIDE STANDARDS
ECOSISTEMA
400+
* Other names and brands may be claimed as the property of others.
DIGITAL MANUFACTURING
CONNECTED ENTERPRISE
delivers transformational value in productivity
and global competitiveness
$
Faster Time
to Market
Lower
Total Cost
of
Ownership
Improved
Asset
Utilization
Enterprise
Risk
Management
Copyright © 2014 Rockwell Automation, Inc. All Rights Reserved.
Bringing Business Intelligence to the edge
• Cisco IP Cameras as Smart Endpoints,
bringing intelligence to the edge
• Dynamically add functionality through
add-on Applications
IoT Sensor Gateway
Instant Connect Client
Video Analytics, Cisco Instant Connect,
SIP Client, Sensor Gateway, Audio
Analytics , VPN Client
• Open eco-system for application
development with Developer
SDK/Tooling
• All apps will be Cisco tested and
certified to provide validated
applications
© 2013 Cisco and/or its affiliates. All rights reserved.
SIP Client
Video
Analytics
Audio
Analytics
Cisco Public
7
CAM Use Cases: Asset and Beyond
Stadiums
Vending Machine
• Soda_1_1 (172.52.1.1)
• Power Consumption
(kWh): 0
• Schedule: Free
• Can Count: 226
• Can Capacity: 360
Retail Stores
•
•
•
•
•
Digital signage
Info Kiosks
POS
Computers, servers
Network infra
© 2013 Cisco and/or its affiliates. All rights reserved.
ATM
Manufacturing
• Robotics
• PLCs
• Any IP connected device
Cell Towers
• ATM-61-1-1 (172.6.1.1)
• Power Consumption (kWh): 0
• Schedule: Free
Cisco Public
8
E MAIS…
Eficiência operacional, economia de energia, atendimento ao cliente: uma nova
perspectiva para os serviços das concessionárias
| 9
70% of retail customers say they are swayed by in-store messages
52% of customers recall what they see on a digital sign
How Important Is the Customer Experience?
In
2013
66%
In
2016
Switched brands due to
poor customer experience*
89%
Of companies will compete
based on customer experience**
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
[email protected]
11
Trends… Security Risk or Opportunity?
New, Remote, Dynamic,
Automated and Wireless
Advanced, Standardized,
Integrated and Connected
 Increasing push towards un-manned operations

Increased use of advanced process control software
 Remote workforce and operations management a must

Further integration with IT communication protocols

Increased use of mobile applications & web infrastructure

Integrated sensor networks with embedded IT

Emergence of industrial wireless for process control

Move towards virtualization & reduction of network layers
 Need for big data infrastructure and low cost IT solutions
 More use of COTS infrastructure & outsourced IT suppliers
 Continued integration of industrial / IT infrastructure
 Integrated networking & data application across vendors
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
12
http://www.cisco.com/c/r/en/in/internet-of-everything-ioe/tomorrow-starts-here/index.html
Nosso desafio para
os próximos 40 anos
1.5
x
CONSUMO DE ENERGIA
QUASE DUPLICARÁ
2
EMISSÕES DE CO2
PRECISAM SER REDUZIDAS PELA
METADE
Note: Forecast for 2050 compared to 2009 levels
3x
TEMOS DE NOS TORNAR
3 VEZES MAIS EFICIENTE
SOBRETUDO
IoT como Soluções de
Impacto Social e Ambiental!
Muiiiito Obrigadooo !!