Welcome to the future

Welcome to the future
38
Company Overview

Vision &
Execution
Unique Platform
Structured
For Long-Term
Success

Founded in 2009, Vitacon is a Brazilian Homebuilder based in the city of São Paulo, focused on the high-end
market, develops small upscale unique and differentiated apartments with contemporary architecture and
intelligent design in premium locations
Provides innovative solutions for a modern lifestyle

Well positioned in the segment of small upscale apartments in São Paulo in premium locations

Consistent results and considerable growth over the past few years

Seek attractive risk adjusted returns (~ ROE of 25%)

Proven operational track record: Since 2009, Vitacon has launched approximately R$ 1.5 billion in PSV, and
currently has a landbank of approximately R$ 2.5 billion, and has actually around 450 employees

Intelligent and sustainable growth strategy to outperformannce in the sector

Strengthened its position in the Rental Market with Sampa Housing acquisition, an online Long Term Residential
Rental platform




Internally managed by a high quality team
Vertically integrated in all stages of the cycle
Experienced management team with a long-term track-record in the industry
Financially aligned management team in the long-term (Real Estate Cycle)
Source: VITACON.
3
Integrated Operations
VITACON has operations that range from start to end of the real estate cycle and innovates with solutions
for the residential rental market
Residential Rental Platform
 Expertise built on catering and customer service
 Leverage with Sampa Housing site for rentals
Sourcing of Premium
1
Land
 Quality landbank of R$
2.5 billion in PSV
distributed in 19
projects
 More than 33 projects
launched in the past 5
years
Development
2
 Top tier in-house
development team
 More than R$ 1.5
billion in PSV launched
in the past 5 years
3
Construction
 Strict quality control
(ISO 9001)
 Avoid cost overrun
 Execution capacity: up
to 22 simultaneous
projects
 Backlog: 17 projects
under construction
4
Delivery
 17 projects delivered by
2014
 On time delivery
 High level of satisfied
customers
In-House Sales Team
 Responsible for 60% of total sales in 2014
 Strategic partnerships with real estate brokers
Source: VITACON.
4
Why Are We Different?
Prime Location
Operations in the metropolitan region of São Paulo city, with focus on upper scale
neighborhoods, with monthly income above 15 minimum wages

High mobility for anywhere in São Paulo city
Product

Unique Design

Develop projects with contemporary architecture and striking design

Use of cutting-edge technology and provision of several services such as
housekeeping, laundry, car rental, and sports centers
Agility
Acting both in the development and construction of the projects

Internal and external processes that guarantee full control of all project phases,
mitigating risks and enabling a faster decision making process
Culture

Meritocracy: individual goals for all levels

Relevant long-term incentives for key employees

Innovative culture focused in: Mobility, Design and Simplicity
5
Company

São Paulo: A Global City with a Global Demand
Of the 280 major international companies, 52% have office in São Paulo
14th most globalized city in the world
(in #)
Rio de Janeiro
Main Financial, Corporate and Commercial Center in South
America
11.5% of all Brazilian GDP
51
Lima
72
Caracas
86
Bogotá
95
Cidade do México
109
Buenos Aires
38% of the 100 largest private companies in Brazil
63% of Multinationals HQ present in Brazil
136
São Paulo
146
Total foreigners living in Brazil (2011-2013)
(in #)
17 of the 20 Brazilian largest banks
America’s 2nd highest # of multinationals headquarters, only
behind NY City
27%
19%
120.056
94.688
86.946
79.578
66.985
55.202
Population of 11,821,876 inhabitants
24.376
TOTAL
MEN
2011
2012
27.703
33.110
WOMEN
2013
Source: Exame magazine, IBGE, PWC, RAIS/TEM, SEADE, CB Richard Elis and KPMG.
6
… with a very specific Premium niche inside …
Selling prices versus average purchasing power
GDP per capita & US$/square meter
20.000
Paris
Singapore
18.000
US$/SQUARE METER
16.000
14.000
London
Mumbai
Hong Kong
Moscow
12.000
New York
10.000
8.000
São Paulo
Premium
Regions
Rio de Janeiro
6.000
4.000
São Paulo
Santiago (Chile)
2.000
10.000
20.000
30.000
40.000
50.000
60.000
70.000
80.000
GDP PER CAPITA (US$)
Source: Global Property Guide, PWC, FipeZap and Seminário de PB ANBIMA. / PRIORIZ INTELIGENCIA ECONOMICA
7
Significant long term growth potential for Studio Homes…
Households with 01 Inhabitant
Low Penetration of Total Homes
(in %)
(Units launched in SP City)
Germany
39%
France
34%
Japan
Italy
USA
Spain
Argentina
22.550
34.475
38.199 38.149
31.584
28.517
24.915 25.689
33.198
26.914
16%
Mexico
11%
10%
Brazil
China
38.990
31%
29%
27%
25%
2004
7%
Households with 01 Inhabitant
2005
2006
2007
4 Dorm
2008
3 Dorm
2009
2010
2 Dorm
2011
2012
1 Dorm
Sizable Market Relatively Untapped
(in %)
(Individual over 20 Years old (Total: 8.0 million) (2009 – 2010)
5% 4% 2%
São Paulo
14%
London
32%
New York
32%
52%
Paris
37%
50%
Single
Married
Widower
Divorced
Legally Separated
Source: NY Times, SECOVI and IBGE
8
2013
2014
New Lifestyle Needs
SP TODAY
65% inhabitants in São Paulo
want to live closer to work
Average 90 minutes of traffic /
day for 4 million people
57% are choosing not to use
their car, generating demand
for premium regions
Solutions to a new lifestyle
Source: VITACON.
9
VN Home
A new concept for rental
Business unit specialized in managing long stay high end apartments for business tourists, leveraged by Vitacon’s
innovative quality standards. Currently attending the needs of foreign professionals and other publics
Go beyond housing and provide hospitality as we offer services and facilities designed to unite our guests and assure the
best experiences, giving them the opportunity to meet new people
Source: VITACON.
10
WHERE WE ARE LOCATED:
The Market: Target Neighborhoods
Vila Olímpia
Itaim Bibi
 Main streets are: Helena, Funchal, Rocio, Fidencio Ramos, and Olimpíadas
 The new center of Business in Sao Paulo, with concentration of Investment
Banks and Banking Services
 This districts house business branches of different companies, from
multinational to small enterprises
 The region is home to two concert houses, two malls (JK Iguatemi Mall and
Vila Olimpia Shopping Mall), nightclubs, upscale restaurants and trendy bars
Vila Mariana
 There are libraries, hospitals, cultural centers, theaters, museums, cinemas,
two parks (Parque Ibirapuera Park and Aclimacao Park) and two shopping
malls within 5 km distance
 The district houses various schools and universities, so the flow of young
people and students is intense
 The access to the region is facilitated by the existence of subway stations.
Moreover, Avenida 23 de Maio connects the southern part to the northern
part of the city, passing through the city center
 Neighboring Vila Olímpia district, it is subject to heavy traffic and offers a
wide variety of high end restaurants and entertainment options
 The latest luxury apartments have their address in this district
Jardins
 Jardins is located in the southern region of São Paulo, it is known to be
sophisticated and elegant. It is essentially residential, with its streets and
wooded alleys filled with shops and cafes scattered throughout the
surroundings
 The region has a variety of fine restaurants and bars.
 The region is also a reference in high-end hotels
Source: VITACON.
12
With Special and Differentiated Projects on Its Portfolio
Over Time
2009
LINK
Residencial
Saúde
Affinity Vila
Olímpia
for Live
LINK
Residencial
Morumbi
INDI
Vila
Olímpia
Infinity
Trade
Center
Oscar Freire
Design
Offices
Evolution
Paraíso
Vertical
Itaim
Vox
Vila
Olímpia
GC
Corporate
V_X
Change
Jardins
PAX
Perdizes
TAG
Edited
TAG
Decor
TAG
Space
Faria Lima
Business
Center
Tag
Space 2
VN
Casa do Ator
VN
Turiassu
CIX
VN Gomes
de
Carvalho
Vita
Corá
VN Álvaro
Rodrigues
VN
Ferreira
Lobo
Affinity Vila
Olímpia for
Work
2010
MaxHaus
Itaim
2011
33 Projects
PSV
R$ 1.5 billion
2012
2013
VN
Alameda
Campinas
VN Jorge
Tibiriçá
VN
Quatá
VN
Topázio
2014
Bela
Cintra
Source: VITACON.
13
Project Locations
2,547 units or 121,412 sq.m of launched projects
VN Casa do Ator
Vita Paulista
Pax Perdizes
VN Jorge Tibiriçá
Link Morumbi
VN Alvorada
VN Álvaro
Rodrigues
VN Quatá
Maxhaus
Indi
Gomes de Carvalho
FLBC
Joaquim Ferreira
Lobo
Affinity for Live
VN Topázio
Oscar Freire
Itaim
Vila Olímpia
Jardins
VN Turiassu
GC
Vita Corá
Infinity Trade Center
CIX
Link Saúde
V_X Chance Jardins
#Tag Space I e II
VN Alameda
Campinas
Affinity for Work
Bela Cintra
#Tag Decor
Vertical
VOX
Evolution
#Tag Edited
Source: VITACON.
14
Project Locations
120,862 sq.m (PSV R$ 2.5 bn) to be launched
Casa Verde
Itaim
Vila Mariana
Perdizes
Ipiranga
Vila Olímpia
Morumbi
Jardins
Santa Cecília
Source: VITACON.
15
VITACON:“Reinvente-se” Project
Association of the Bicycle Friends
Espaço VITACON (Store)
Parklets
Renewal of Public Areas
Source: VITACON.
16
VITACON VN Home
Variety of services provides
Bike sharing and Carpooling
Laundry and Housekeeping Services
Gym
Business Hub
Source: VITACON.
17
SPACE INTELLIGENCE
3rd SPACE
DESIGN
VN Coffee Shop
Features
TIMELINE
MÍDIA
2013
Exame
UOL
Band
News
Isto É
Dinheiro
Valor
Econômico
Folha
Jornal
Nacional
Revista SPTV
Trip
Jornal
Nacional
Folha
Record
G1
Veja SP
Hoje em
Dia
Terra
O Globo
Jornal
Nacional
TIMELINE
MÍDIA
2014
InfoMoney
Isto É
Dinheiro
Info Money
TV Globo
Wish Casa
UOL
Estado de O Globo
SP
Veja SP
Valor
Econômico
Show Biz
Cool
Magazine
Veja SP
Veja SP
Valor
Econômico