sport club corinthians paulista InstItutIonal profIle

Transcrição

corinthians
my life
sport club corinthians paulista
Institutional profile
Summary
Introduction5
Letter from the president
6
Profile8
Arena Corinthians
18
Professional management
20
Composition of the Councils
22
Football26
Supporters30
Marketing34
Memory38
Credits
Editorial
Council
Mário Gobbi
Raul Corrêa da Silva
Marcos Chiarastelli
Copy
Report sustentabilidade
Content
consulting
bdo RCS
Coordination
Estevam Pereira
Project
management
Ana Carolina de Souza
Edition
Adriana Braz
Art direction
mentes design
Cover
photograph
daniel augusto jr./
Agência Corinthians
Other
photographs
Agência Corinthians
Revision
ASSERTIVa PRODUçÕES
EDITORIAIS
Translation
Raymond Maddock
Graphic
production
Caroline Gonçalves
thais benite
Seeking to minimize the
environmental impact of this
publication, all inks used
in printing are made from
vegetable oils
Printing and
finishing
stilgraf
Produced with passion and professionalism by Corinthians supporters.
Institutional Profile
4
introduction//
Bags packed
for Japan
We have prepared an institutional profile so that the everyone
would have a chance to know more about this veritable nation:
Corinthians. This publication will enable the reader to better
understand the passion of more than 33 million loyal
corinthianos or Corinthian supporters
Another indication of the dimension of the Parque São Jorge Club, also
known as Timão, is the 160,000 m2 occupied by its social facilities.
Valued at more than R$ 1 billion, the Corinthians brand is the leader in the
ranking of Brazilian football clubs. The professionalization process that has
been underway for the last five years has put the club in the black, with a
surplus of R$ 5.3 million in 2011 alone.
We are also building the Arena Corinthians. This gigantic stadium, which
holds 68,000 people, will host the opening of the 2014 World Cup.
The strength of Corinthians' professional football is made evident by its
conquests. Just to mention the most recent ones: we won the 2011 Brazilian
Championship, as well as the 2012 Libertadores da América Cup.
For the Club World Cup, we intend to take more than 15 thousand
corinthianos to Japan, where they will be joined by the thousands of other
supporters who live in the Land of the Rising Sun.
Corinthians plays its opening game in the tournament on December 12th,
2012, in Toyota.
We want
to conquer
the planet
with our
passionate and
competitive
world class
football
5
Letter from the
president
Welcome to the world of black
and white. We would like to show
just how great our Club is.
We will show a nation’s passion for
Corinthians, represented by more
than 33 million supporters.
Corinthians has the third largest
sporting goods sponsorship in the
world – from Nike –, and our jersey
is one of the five most valuable in the
world. In Brazil, our brand is worth
more than R$ 1 billion, the highest in
the club ranking.
In the land of football, Corinthians
accounts for 60% of the audience for TV
broadcasts of football games. It is the
only club seen on open TV on a weekly
basis, with club matches transmitted by
Rede Globo de Televisão.
Our activities extend beyond
professional football. We invest heavily
in amateur sports, in particular in
swimming, futsal and American
football. Our swimmer Thiago Pereira,
for example, brought back a silver
medal from the 2012 Olympic Games
in London.
In MMA (mixed martial arts), we have
had a contract with Anderson Silva,
UFC (Ultimate Fighting Championship)
middleweight champion since 2006.
In 2012, we strengthened the team
by contracting Júnior Cigano, current
UFC heavyweight champion.
We also have a tradition in sports such
as judo, tamburello and bocce. Our 79
year involvement in rowing has made
us four-time world champion in the
Masters category of the sport.
The Club goes far beyond football.
Corinthians has an area of more
than 500 thousand m² at their
disposal at three different sites:
Parque São Jorge, the club social
headquarters, with almost 160
thousand m²; another area of 176
thousand m² at the Tietê EcoPark,
where we have built one of the
most modern training centres in the
world, the CT Joaquim Grava; and
the Arena Corinthians, our longawaited stadium, which will host the
opening of the biggest global event
in football, the 2014 World cup.
Once again we are crossing borders
looking for yet another title, two-times
world club champion. This time in the
Land of the Rising Sun
Enjoy your read!
In the land
of football,
Corinthians
accounts for 60%
of the audience for
TV broadcasts of
football games.
It is the only club
seen on open TV on
a weekly basis
Mário Gobbi
President, Sport Club
Corinthians Paulista
7
champion
of champions
Corinthians combines professionalism and passion,
confirming its status as a world class club
The passion of the Corinthian supporter is in
his or her blood. This has been the case since
September 1st 1910, when five blue-collar
workers – Joaquim Ambrósio, Carlos da Silva,
Rafael Perrone, Antônio Pereira and Anselmo
Correia – together with eight other young men
founded the Sport Club Corinthians Paulista,
after seeing a match featuring an English
football team.
From a small amateur club like so many
others founded in the first decade of the 20th
century, Corinthians prospered, started playing
official games and made the switch from
amateur to professional football in 1933. The
professionalization of the club’s administration
came more recently.
From a social club, Corinthians was to be
transformed into a true phenomenon,
capable of attracting a following of 33
million supporters in Brazil and worldwide. It
currently has the second largest fan base in
the country and the largest in São Paulo,
the main economic and financial centre
of Latin America.
As in 1910, today Corinthians is
immediately associated with
football, the main attraction it
offers its supporters and other
audiences. It became the
first International Federation of Association
Football (Fifa) world champion by the rules
established by this organization in 2000. The
team has won five Brazilian Championships,
in 1990, 1998, 1999, 2005 and 2011, and three
Brazilian Cups, in 1995, 2002 and 2009. 2012
saw another first for the Timão: the conquest
of the Libertadores da América Cup. The club
ended the twentieth century as the leading São
Paulo state champion and is the record holder
in state victories, with a total of 26 titles.
Since its foundation by five
football-crazy workers, Timão has
never stopped winning titles. The team
is the São Paulo state championship
record holder, with 26 wins
profile //
OUR
traditions
Cloaked in legend, Corinthians has
become one of the most admired
clubs in Brazil. Devotion to St.
George and the water from the
famed fountain have maintained this
one hundred year-old tradition
Fountain
The historical Parque São
Jorge fountain existed
before the land on the
banks of the River Tietê was
acquired in the 1920s.
Over time, the tradition
developed whereby
fathers would take
their children to
drink its holy water
and baptize them
Corinthians.
St. george the
Protector
St. George, our eternal patron
saint, is known for his devotion
to the Christian faith, as
are the millions of faithful
Corinthians supporters. São
Jorge also inspired the name
of the stadium and the São
Jorge district in Tatuapé on São
Paulo's east side, where the
club is located. The site also
has a chapel built in tribute to
the warrior saint.
Mascot
The Musketeer was chosen as mascot for our club many years ago. On June
2nd 1929, the journalist Thomaz Mazzoni, writing in the newspaper A Gazeta
Esportiva celebrated the “fibre of true musketeers” shown by the team in
the club’s first ever international victory (3-1 against Argentina’s Barracas at
Parque São Jorge).
9
The trophy hall displays
a host of Corinthian
victories, with football
in the forefront
most important Corinthians has had
titles
many victories over the
last hundred years. The
main ones since 1950 are:
INTERNATIONAL TOURNAMENTS
1953
President Marcos Pérez Cup/
Small World Cup (Caracas,
Venezuela)
1955
Charles Miller International
Tournament (Brazil)
1956
Atlantic Cup (Brazil) – Shared with
Boca Juniors (Argentina)
1966
City of Turin Cup (Italy)
10
NATIONAL TOURNAMENTS
1969
Costa del Sol Tournament
1996
Ramón de Carranza
(Malaga, Spain)
Apollo V Trophy (New York, USA)
Trophy (Cadiz, Spain)
Brazilian Champion
A series
1990, 1998, 1999, 2005 and 2011
Brazilian Champion
B series
2008
1981
1999
Dallas Cup/Under-19 category
1985
2000
Fifa World
Brazilian Cup Champion
1995, 2002 and 2009
Nations Cup (Los Angeles, USA)
Champion (Brazil)
1986
2012
Libertadores da
Brazil Super Cup
1991
Feira de Hidalgo Tournament
(Pachuca, Mexico)
Champions Cup
(Mar del Plata, Argentina)
(Dallas, USA , in 1999 and 2000)
América Cup
São Paulo Champion
26 times
profile//
Strength
in other fields
In addition to football, Corinthians shows its strength in the other 14
sports disputed by its teams, including hang gliding, basketball, table
football, beach soccer, 7-a-side football, American football, men’s futsal,
handball, ju-jitsu, judo, swimming, tae kwon do, tennis and volleyball.
In recent years, Corinthians swimming teams have distinguished
themselves on the world scene. The Club has one of the biggest
aquatic parks in Latin America. All the facilities have been renovated,
with a heated 50-meter Olympic pool and seating for 3 thousand
spectators. Two world famous swimmers wear the Corinthian jersey.
These Brazilian athletes, who won a record-breaking number of
medals during the Pan American Games, are Thiago Pereira and
marathon swimmer Poliana Okimoto.
Thiago Pereira also made swimming history by winning the silver medal
in the 400 meter medley in the 2012 Olympic Games in London. In the
2011 Pan American Games in Guadalajara, Mexico, Thiago became the
Brazilian individual record holder, winning six gold medals.
Corinthians: strong
performance in 14 sports
in addition to football
Above: UFC star
Anderson Silva
fighting for
Corinthians; At the
side,Antonio Pizzonia
drives for Corinthians
in SuperLeague
Formula
11
Gallery of heroes
Many international stars have sported the Corinthians jersey over the years
Great stars have played for
Corinthians. Names such
as Neco, Filó, Luizinho,
Cláudio, Baltazar, Dino Sani,
Zé Maria, Wladimir, BiroBiro, Ronaldo, Palhinha,
Marcelinho Carioca, and
Neto, among others, have
worn our jersey.
Below follows a list of
internationally renowned
football players who have
defended our colours.
• Amílcar (Amílcar Barby)
– centre forward. He was
Timão’s first star player,
along with Neco, playing for
the ten years between 1913
and 1923.
• Baltazar (Oswaldo Silva)
– nicknamed “Cabecinha de
Ouro”, he scored 267 goals
for Corinthians and played
for the Brazilian national
team in the 1950 and 1954
World Cups.
• Basílio (João Roberto
Basílio) – in 1977 he scored
the goal that ended a dry
spell of almost 23 years
without championship titles.
He was also Corinthian’s
head coach on four
occasions.
• Biro-Biro (Antônio José
da Silva Filho) – Corinthians’
star player in the 1980s. He
was part of the Corinthian
Democracy and State
Champion in 1982 and 1983.
• Chicão (Anderson
Sebastião Cardoso) – centre
back. He joined Corinthians
in early 2008 to reinforce
the defence of the team that
12
would play in the Brazilian B
Series Championship.
Argentina’s Boca Juniors,
ensuring Corinthian’s victory.
• Cláudio (Cláudio
Christovam de Pinho) – top
scorer in the team’s history
with 303 goals, he was part
of the famous "100 goal
attack " in 1951.
• Filó (Anphilóquio
Marques) – right-winger. He
joined Corinthians in 1929,
becoming champion that
year and repeating the feat
the following year. After the
second title, he played for
Lazio in Italy. Filó represented
Italy in the 1934 World Cup
and became the first Timão
player to win a World Cup.
He returned to Corinthians
in 1937 and won yet another
State Champion title.
• Deco (Anderson Luis de
Souza) – midfielder for Porto,
Barcelona, Chelsea and the
Portuguese National Team.
• Del Debbio (Armando Del
Debbio) – the first star back
in Corinthians’ history, he
was in the team that was
São Paulo State Champion
three times running on two
occasions (1922/23/24 and
1928/29/30).
• Dida (Nelson de Jesus
Silva) – goalkeeper for
Milan and member of the
victorious Brazilian team in
the 2002 World Cup.
• Domingos da Guia
(Domingos Antônio da Guia)
– Brazilian National Team
defender in the 1938 World
Cup.
• Dunga (Carlos Caetano
Bledorn Verri) – midfielder
in the 1994 World Cup
and former coach of the
Brazilian National Team.
• Emerson Sheik (Márcio
Passos de Albuquerque) –
striker who became part
of club legend after his
distinguished performance
in the 2012 Libertadores da
América Cup, scoring the
two goals in the final against
• Gamarra (Carlos Alberto
Gamarra Pavón) – defender
for the Paraguayan National
Team.
• Garrincha (Manuel dos
Santos) – striker in the 1958
and 1962 Brazilian World
Cup victories and one of the
greatest football players of
all time.
• Gilmar (Gilmar dos Santos
Neves) – goalkeeper in the
1958 and 1962 Brazilian
World Cup victories.
• Luizinho (Luís Trochillo)
– nicknamed “Pequeno
Polegar” or “Tom Thumb”,
he played for the Club in the
1950s and 1960s, winning
three State Championships
and two Rio-SP Tournaments.
He was Corinthian’s top
scorer in disputes with
Palmeiras, with 21 goals.
• Neco (Manuel Nunes) –
Corinthians’s first great star
player, he defended the
black-and-white team for 17
years. With Amílcar, he was
the first Corinthians player in
the Brazilian National Team.
• Neto (José Ferreira
Neto) – midfielder. A key
player in the 1990 Brazilian
Championship, scoring goals
from free kicks that were
decisive for the title.
• Oswaldo Brandão
(Oswaldo Brandão) – the
most charismatic of all
Corinthian’s coaches, he
won the São Paulo IV
Centennial title in 1954
and coached the Brazilian
National Team in the
qualifying rounds for the
1958 and 1978 World Cups.
He returned to Corinthians
in 1977 to put an end to the
dry spell of championship
titles by winning the State
Championship that year.
• Rincón (Freddy Eusébio
Gustavo Rincón Valencia)
– midfielder with the
Colombian National Team.
• Rivaldo (Rivaldo Vitor
Borba Ferreira) – striker in
the victorious Brazilian 2002
World Cup squad.
• Rivellino (Roberto
Rivellino) – midfielder in the
victorious Brazilian 1970
World Cup team.
• Roberto Carlos (Roberto
Carlos da Silva) – left
winger for the Brazilian
National Team, he also
played for Internazionale
Milano, Real Madrid,
Fenerbahçe and Anzhi
Makhachkala.
perfil//
• Ronaldo (Ronaldo
Luís Nazário de Lima) –
striker for the Brazilian
National Team, Real
Madrid, Barcelona,
Internazionale Milano
and Milan.
• Ronaldo (Ronaldo
Soares Giovanelli) –
Corinthians’ number 1
shirt for 10 years, he was
Brazilian Champion in
1990 and the Brazil Cup
Champion in 1995.
• Sócrates (Sócrates
Brasileiro Sampaio de
Souza Vieira de Oliveira) –
midfielder and captain of
the Brazilian National Team
in the 1982 World Cup.
• Teleco (Uriel
Fernandes) – he scored
251 goals in 246 matches
for Corinthians, the
Club’s all-time highest
average, and five-time
top scorer in the State
Championship.
• Tevez (Carlos Alberto
Tevez) – striker for
Manchester United,
Manchester City, and the
Argentinean National
Team.
• Tupãzinho (Pedro
Francisco Garcia) –
midfielder. He won the
nickname “God Tupã”
when he scored the goal
of his life in the 1990
Brazilian Championship
final against São Paulo.
• Vampeta (Marcos
André Batista Santos) –
midfielder in the winning
2002 World Cup team.
• Viola (Paulo Sérgio
Rosa) – striker in the
victorious 1994 World
Cup team.
• Wladimir (Wladimir
Rodrigues dos Santos)
– left-winger. He played
806 matches wearing
the Club jersey and is the
Corinthians player who
participated in the most
Brazilian Championship
matches (268).
• Zé Elias (José Elias
Moedim Júnior) – he
was midfielder for
Bayern Leverkusen and
Internazionale Milano,
among other teams.
Member of the team that
won the Brazil Cup and the
1995 State Championship.
• Zé Maria (José Maria
Rodrigues Alves) –
nicknamed "Super Zé" for
his drive and energy, he
helped the team win four
State Championship titles
(1977, 79, 82, and 83) and
played for the Brazilian
National Team in the 1970
and 1974 World Cups.
“To play for Corinthians is to
respect a culture, a people, a nation.
It's to take into account that every
second of our lives shall serve
a cause, not make use of it.”
Sócrates
corinthians striker from 1978 to 1983
13
//profile
Brazil-Japan
shuttle
Important Corinthians players have also worked in
Japanese football or had passages in the Land of the
Rising Sun. Some of the main ones are:
• Alcindo (Alcindo Sartori) – in his three years in Japan
he played for the Kashima Antlers, Verdy Kawasaki
and Consadole Sapporo. In 1996, Alcindo packed his
bags and came back to play for Corinthians, staying
for less than a year. In 1997, he returned to Verdy
Kawasaki.
• Danilo (Danilo Gabriel de Andrade) – a midfielder
who was instrumental in many victories. After the
2005 season, Danilo went to play for the Kashima
Antlers in Japan, helping them win five titles. In 2010,
the player was bought by Corinthians.
• Emerson (Márcio Passos de Albuquerque) – also
known as Emerson Sheik. He left Brazil to play in
Japan in 2000. He stayed there for five years, and was
the top scorer in the 2004 Japanese Championship,
playing for the Urawa Red Diamonds. In 2005, he left
Japan for Qatar. In 2011, he transferred to Corinthians,
helping the club to become five-time Brazilian
champion the same year and to win the Libertadores
Cup in 2012.
• Fernando Fumagalli (José Fernando Fumagalli) –
better known just as Fumagalli, he plays in midfield
or as striker. In 1998, he went to play for Japan’s
Verdy Tokyo. He returned to Brazil in 1999 to play
for América de São Paulo. In 2002, he signed with
Corinthians, where he played until 2003.
• Sergio Echigo – The elastic dribble was
immortalized by Rivellino, but the true inventor of this
amazing manoeuvre was Sergio Echigo, who played
alongside the renowned midfielder. Echigo played on
the right wing for Corinthians in 1964 and 1965. In
1971, he decided to go to Japan to promote football
events. Today he also manages an ice hockey team. In
addition to doing a lot to promote football in the Land
of the Rising Sun, Sergio Echigo also played for Touwa
Fudosan, which was later renamed Shonan Bellmare.
Ex-president Lula is one of Timão's many illustrious supporters
Distinguished
supporters
Corinthians’ more than 33 million supporters include
many distinguished personalities, including sports
stars, actors, singers, TV presenters, presidents and
religious figures. Some of the main ones are:
• Anderson Silva, MMA (mixed
martial arts) champion
• Ayrton Senna, three-time Formula 1
champion (in memoriam)
• Daiane dos Santos, world floor
gymnastics champion
• Emerson Fittipaldi, two-time Formula 1
champion and two-time Indy 500 champion
• Fernando Henrique Cardoso, ex-president
of Brazil
• Hortência Marcari, Olympic silver medal winning
basketball player and world champion
• Jânio Quadros, ex-president of Brazil
(in memoriam)
• Leandrinho, basketball player with
the Indiana Pacers (NBA)
• Luiz Inácio Lula da Silva, ex-president of Brazil
14
parque são jorge//
sacred
ground
The club grounds are named
after its patron saint
Corinthians’ physical space has grown a great deal in recent
years. Currently, Club members have 534,170 m2 at their
disposal. This area is divided among three different locations.
The most traditional and best known is Parque São
Jorge, with an area of 158,170 m², including 44,113 m² of
built area. Members using the Club facilities can see the
changes that have resulted from the renovation work.
Squares, restrooms, kitchens, the aquatic complex, the
mini-gymnasium, locker rooms, fitness centre, food
courts, the playground, sports courts, the central plaza
have all been renovated, as has the landscaping. The
Club is also in compliance with the Brazilian accessibility
norms, providing ramps for wheelchairs.
The second location is the Tietê Eco-Park, with 176,000
m² dedicated to football. The Joaquim Grava Training Centre
occupies 98,000 m² of this area, with the remaining 78,000
m² earmarked for the future amateur football training centre.
Work on Timão’s third location has not yet been
finalized. This is the Arena Corinthians, located on a
200,000 m² plot in the district of Itaquera, which will be
the stage for the opening of the 2014 World Cup. Work on
the stadium is proceeding at an accelerated pace.
The Club facilities include:
• amphitheatre;
• the São Jorge fountain;
• the Parque São Jorge chapel;
• multi-purpose sports courts;
• women’s area;
• multi-purpose gymnasium;
• Poderoso Timão megastore;
• Memorial;
• Water park;
• Restaurant;
• Drugstore;
• Great hall.
15
//parque são jorge
Fazendinha:
84 years of history
Corinthians' first stadium: more than
27 thousand spectators at a match
Better known as Fazendinha, the Alfredo Schürig
Stadium was inaugurated on July 22nd 1928, with a
match between Corinthians and América-RJ. The 2-2
draw was watched by 2,000 supporters, who were
also privileged to see the fastest goal ever in the
stadium’s history. Corinthians left winger De Maria
scored 29 seconds into the first half; this was also the
first goal ever at Fazendinha.
The nickname Fazendinha came from the small
farm on the grounds, whose farmhouse was to
become meeting place for members.
The stadium is named in honour of Alfredo
Schürig, Corinthian’s president from 1930
to 1933. He was considered to be the Club's
guardian angel at a time when it was switching to
16
professional football. With financial support from
club members, he helped ensure that Fazendinha
was concluded and settle club debts over a 12year period.
The setting for 484 Corinthians games, with a
highly positive balance of 356 wins, 65 draws and
63 losses, Fazendinha saw its last game on August
3rd, 2002. The Timão beat Brasiliense by 1-0. The
biggest ever crowd was recorded in 1962, at the
classic Corinthians 1 x 2 Santos match, attended by
27,384 supporters.
In 2011, Fazendinha hosted the final of the
São Paulo American Football Championship,
when the Corinthians Steamrollers defeated
the São Paulo Spartans.
Joaquim Grava Training Centre//
CT Joaquim Grava, the only
football training centre fully
planned before construction
One of the most
modern in the world
Corinthians has the most complete training
centre in the country, the result of a R$ 50
million investment. It is very common to hear
the designation “the best” whenever a foreign
delegation comes to visit the Dr. Joaquim Grava
Football Centre of Excellence and Training.
Timão’s Training Center is a global reference and
is fully capable of hosting a national team during
the 2014 World Cup. It occupies 98,000 m2 out of
a total area of 176,000 m2. The amateur football
training centre will be built in the remaining
78,000 m2. The area is flat, with no terraces, and
is located alongside the Ayrton Senna highway,
on São Paulo’s east side.
Adjacent to one of the fields is the only
biomechanics laboratory in Brazil. Only
four other football teams in the world can
First class
infrastructure
• Four fields
• Covered gymnasium
• Biomechanics laboratory
• Bodybuilding gymnasium
• Rehabilitation centre
• Restaurant
• Changing rooms
• Head coach’s office
• Hotel for 64 athletes
• Visitors’ room
• Ecumenical chapel
• Press room
boast this kind of facility, two in England,
one in Spain and another in Portugal. The
laboratory assesses the players’ physical
movements, enabling a precise diagnosis
of their physical condition. The CT has a
fully equipped medical area, an exceptional
rehabilitation centre with a heated indoor
hydrotherapy facility and a gymnasium
featuring state-of-the-art equipment.
The Training Centre is a modern facility
with metallic structures designed by the
renowned architect Ruy Ohtake. The CT
Joaquim Grava is the only training centre
in Brazil that was planned before it was
implanted. The centre was inaugurated in
September 2010, becoming fully operational
by the end of 2011.
17
//arena corinthians
Getting ready
for the 2014
World Cup
The new stadium, compliant with sustainability
standards, will be ready by the end of 2013
The new Corinthians stadium is already
becoming a reality. The 48 thousand person
arena is under construction in a 200,000 m²
area in Itaquera on São Paulo’ east side. Work
should be concluded by December 2013. Six
months later, on June 12th, 2014, the Timão
stadium will be the stage for the opening of
the World Cup. For the most important event
in world football, the stadium will receive an
additional 20,000 seats, which will be removed
when the Cup is over. Fifa requires a 65,000
person seating capacity for the opening game.
The stadium will be ready to receive the
32 heads of state representing the countries
disputing the 2014 World Cup. Stadium plans
include infrastructure to enable up to five
thousand journalists from all over the world to
work simultaneously.
The budget for the venture was R$ 820
million. Corinthians will finance this over ten
18
years with a three-year grace period. The
remainder will come from tax incentives to be
granted by the São Paulo city government after
the inauguration of the stadium.
The stadium plans are fully compliant with
Fifa stipulated sustainability standards.
These include solutions and technologies
that ensure the rational use of raw materials,
such as water economy, harvesting of rain water,
reduction and recycling of waste, sustainable
use of energy, as well as natural ventilation
and illumination.
The architect responsible for the stadium,
Aníbal Coutinho, has incorporated Timão
tradition and history into his design. The field,
for example, will be exactly 777 meters above
sea level, a tribute to the Fazendinha site,
located at Rua São Jorge, 777. The number also
evokes 1977, the year Corinthians won the São
Paulo championship after a dry spell of 22 years.
arena corinthians//
High technology
in the new stadium,
with rational use
of natural resources
and waste recycling
19
//Professional management
An open game
with the fans
The step change in Club management has driven
efficiency, transparency and openness
Upon taking office in October 2007, the Board made
a commitment to efficient, open management with
permanent accountability –the financial statements are
available on the Internet – and involvement of the members
in the daily running of the club. In order to fulfil this mission,
profound administrative changes and new governance rules
were introduced. Corinthians' bylaws were reformulated and
have been in effect since September 2008. These entitle
Club members to vote directly for president and establish a
three-year mandate without the right to re-election, among
other modernization measures. The changes in the bylaws,
among the most modern and democratic in the world,
represent a milestone in the club’s history.
The document provided a legal basis for strengthening
the management professionalization process, making it
more transparent and efficient. In this period, important
20
results were achieved, and past errors corrected. Another
significant aspect of the current governance model at
Corinthians is the fact that the Board and executive
committees comprise independent, non-paid members.
Management is divided into five areas in line with the
parameters set forth in the bylaws (General Meeting,
Deliberative Council, Orientation Council, Fiscal Council
and Board of Directors).
The bylaws promote permanent accountability and
the involvement of fans with the team and the Club.
These values are also incorporated into the seven pillars
established by the current Board since the beginning of its
mandate in 2007. In 2009, a new Cultural area was created
to restore memory of important moments in the club’s
100-year history and promote events for both members
and non-members alike.
the seven
pillars
1
2
3
4
5
6
7
Absolute respect
for our identity
Respect for
our culture
Respect for
our differences
Respect for
our traditions
Dissemination of the
nation’s values
Involve the supporters
in the team
involve the supporters
in the Club
president
1 vice
president
st
2nd vice
president
Deliberative
Council
SecretaryGeneral
Orientation
Council
Fiscal
Council
Board of Directors
finance
Property
MARKETING
Legal
Affairs
Professional
Football
Land
Sports
Water
Sports
ADMINISTRATIVe
CULTURAL
Youth
Football
SOCIAL
International
Relations
21
Composition of the Councils
Board
Marlene Matheus
Mauro de Mello Oliveira Gasparian
Waldemar Pires
Triennial members - 2012/2014
Luis Paulo Rosenberg
1st Vice President of the Board
Antonio Carlos Cedenho
Felipe Legrazie Ezabella
Luiz Cezar Leão Granieri
Jorge Alberto Aun
Ronaldo Perrella Rocha
Sulivan João Correia
Waldir Rozante
Wilson Bento
Permanent Members
Mário Gobbi Filho
President
Elie Werdo
2nd Vice President of the Board
Roberto de Andrade Souza
Director of Professional Football
Raul Corrêa da Silva
Finance Director
Carlos Ojeda
Property Director
Fausto Bittar Filho
Director of Land Sports
José Max Reis Alves
Administrative Director
Fernando Alba Braghiroli
Director of Youth Football
Luiz Alberto Bussab
Director of Legal Affairs
Oldano Gonçalves de Carvalho
Director of Water Sports
Ilmar Schiavenato
Director of Social Department
Ivan Marques
Marketing Director
Flávio Ferrari Júnior
Cultural Director
Ronaldo Thomaz Cúrcio Ximenes
General Secretary
Sérgio Eduardo Mendonça
de Alvarenga
Advisor to President
Donato Votta de Carvalho Filho
Social Responsibility Advisor
ORIENTATION
COUNCIL (CORI)
Alexandre Husni
President
Jorge Agle Kalil
Vice President
Andrés Navarro Sanchez
Carlos João Eduardo Senger
Clodomil Antonio Orsi
22
Angel Lopes Abad
Carlos Roberto Elias
Germano Augusto
Jacinto Antonio Ribeiro
José Onofre de Souza Almeida
Moacir Sebastião de Oliveira
Paulino Tritapepe Neto
Ricardo Maritan
Sergio Panes Rodrigues
Willian Sesso
Alternate councillors
Fiscal Council
Haroldo de Souza Miranda
José Edemar Hirth
Luiz Carlos Rosa
Silveste Fabbri
Haroldo José Dantas da Silva
Marcos Ribeiro Calderinha
Alternate councillors
Lifetime
councillors
Abdo Antonio Hadade
Ademir de Carvalho Benedito
Adib Geraldo Jabur
Alcindo Ornelas
Alenio Calil Mathias
Alessio Calil Mathias
Alex Calil Mathias
Alexandre Husni
Álvaro Vaseli
Amado Tatari
André Luiz Barone
Andrés Navarro Sanchez
André Luiz de Oliveira
Angel Lopez Abad
Antoine Gebran
Antonio Abrão Haj
Antonio Alarcon Ramon
Antonio Arenas
Antonio de Paiva Monteiro Filho
Antonio Ermírio de Moraes
Antonio Gimenez Lopes
Antonio Goulart dos Reis
Antonio Jorge Rachid Junior
Antonio Roque Citadini
Antonio Vicente Estorino da Silva
Ariovaldo Freire
Armando Samaritano
Aurélio de Paula
Bento da Cunha
Calil Leôncio Mathias
Carla Dualib S. Serra
Carlos Alberto Klocke
Carlos Borges Cano
Carlos João Eduardo Senger
Carlos Nujud Nakhoul
Carlos Pereira da Silva
Carlos Roberto de Mello
Célia Laura Monti de Castro Bigi
Celso Luiz Limongi
César Romeu Gonçalves da Silva
Cláudio Marcon
Cláudio Vieira Campos Helou
Clodomil Antonio Orsi
Coryntho Baldoino Costa Neto
Cyro Dualib Sonnewend
Dalton Gioia
Damião Garcia
Décio Damásio
Delphino Russo
Deovaldo do Amaral Carvalho
Edson Aparecido Geanelli
Edson Médici Dualib
Edson Real Dualib
Eduardo Bittencourt Carvalho
Eduardo Nesi Curi
Elie Werdo
Emerson Piovesan
Emilio Françolin Junior
Eugênio Barganhão
Fábio Nesi Curi
Fernando Capez
Flávio Adauto Iório Lopes
Flávio Faloppa
Flávio Ferrari
Florindo Barban
Francis Selwyn Davis
Francisco Alfredo Trindade
Francisco Cuano Filho
Francisco Teocharis
Papaiordanou Jr.
Geraldo Euclides Araújo Xavier
Germano Augusto
Guido Aquino
Guilherme Gonçalves Strenger
Hagop Chamlian
Heleno Haddad Maluf
Henrique Aldrighi
Henrique Aparecido Alves
Henrique Navajas Godoy
Hermenegildo Matheus Pernias
Ilmar Schiavenato
Irineu Ramos Moreno
Isac Waynszteyn
Ivaney Cayres de Souza
Ivo de Almeida
Jacinto Antonio Ribeiro
João Antonio Helou
João Paulo Brazil Menezes Garcia
João Serino
Jorge Agle Kalil
Jorge Alberto Aun
Jorge Carduz Junior
José Alves dos Santos Filho
José Augusto Cardoso Mendes
José Campizzi Busico
José Carlos Carnevale
José Edgard Soares Moreira
José Fernandes Cabrera
José Gianoccaro
José Lucas de Oliveira
José Machado Carqueijo
José Mansur Farhat
José Muradian
José Onofre de Souza Almeida
José Roberto Menezes Garcia
José Romão Sampere
Julio Moura
Leonardo Romanholi Filho
Luciano Ferreira Leite
Luis Antonio Vasconcelos Boselli
Luiz Antonio Fleury Filho
Luiz Cezar Leão Granieri
Luiz Fernando Menezes Garcia
Luiz Inácio Lula da Silva
Luiz Paulo Teixeira Ferreira
Luiz Sergio Scarpelli Esteban
Manoel Felix Cintra Neto
Manoel Ramos Evangelista
Manrico de Camilo
Marcelo Ackel Dualib
Marcelo Fernandes Atala
Marco Aurélio Reppeto
Marcos Surjan Trofo Filho
Maria Aparecida Gomes Filippini
Mário Gobbi Filho
Mário Mendes da Silva
Marlene Colla Matheus
Mauro de Mello de Oliveira
Gasparian
Michel Helu
Miguel de Jesus Guerrero
Miguel La Motta
Miguel Marques e Silva
Miriam Athie
Moacir Sebastião de Oliveira
Nelson Luiz da Silva
Nelson Real Dualib
Nelson Sacho
Newton David Ferrari
Osmar Stábile
Osnaide Jorge
Oswaldo Jorge
Paschoal Nobis
Paulino Tritapepe Neto
Paulo Sergio Mendes Pinhal
Paulo Sergio Menezes Garcia
Pedro Antonio Fabiano
Pedro Brazil Garcia
Pedro Mudrey Basan
Renato Camargo
Ricardo Chialastri
Roberto de Andrade Souza
Romeu Tuma Jr.
Rubens Approbato Machado
Rubens Diniz
Rubens Gomes da Silva Junior
Rubens Tavares Aidar
Ruy Marco Antonio Filho
Sergio Panes Rodrigues
Silvio dos Santos Amaral
Toufic Jamil Akari
Tufi Jubran
Vicente Torralba
Wagner Caetano Acedo
Waldemar Nascimento Cepeda
Waldemar Pires
Waldir Vieira de Campos Helu
Waldir Rozante
Walter Costa Junior
Wanda Gomes Carneiro
Wanderlei Wagner Bonfanti
Wanderley Correa Raymundo
William Sesso
Wilson Abussamra Bugarib
Wilson Bento
Wilson Canhedo
Councillors elected
for three-year term
Adilson Monteiro Alves
Adilson José S Carvalhal
Adilson Mendes Ferreira
Alcrino do Nascimento
Alexandre Dal Olio Franca
Alexandre de Souza
Alexandre Roda Bergoci
Alexandre Vivanco Blanco
Alexandre Zinetti Neto
Alfredo Oliveira Filho
André Momesso Rodrigues
Angel Henrique C.Merino
Anselmo Deniz Campos
Antonio Carlos Cedenho
Antonio Carlos Cruz
Antonio Chamorro Filho
Antonio Darci Pannocchia Filho
Antonio Fairo Musketo Filho
Antonio Marcos M.dos Santos
Antonio Roberto Maia Simões
Ariovaldo Brandespim
Ariovaldo Carrera Dias
Armando da Costa Pacheco
Augusto Pereira de Melo
Benjamin David Waynszteyn
Bruno Momesso Rodrigues
Carlos Alberto de A Chaves
Carlos Allberto Moreira da Silva
Carlos Antonio Luque
Carlos Eduardo B.Villaca Jr
Carlos Eduardo de S. Bueno
Carlos Eduardo B. Carvalho
Carlos Henrique Accurcio
Carlos Magno de Souza Guedes
Carlos Roberto Elias
Carlos Roberto de Sillos
Carlos Sergio Nazar
Carlos Vicente Rhormens
Carmino Pepe
Celso de Oliveira Sobrinho
Cicero Mendes da Silva
Claudinei Alves
Claudio do Canto
Claudio Faria Romero
Claudio Mozas Olivares
Claudio Roberto Alvarenga
Claudio Weinschenker
Clember Zanin
Cristiane Gambare Franco
Dawilson Everaldo de Branco
Dejair Rodrigues
Denise Lais Lopes
Dilermando Queiroz Filho
Douglas Ruy Palhari
Duilio N.Monteiro Alves
Eder Beltran
Edgard Alcides Ortiz
Edmilson Parra Navarro
Edna Murad Hadlik
Edson do Nascimento Santos
Eduardo Almgren Ferreira
Eduardo da Rocha Azevedo
Edvulio Rodrigues Garcia
Elizabeth Fonseca
Eloizio Martim Pagani
Emerson Ferreira da Silva
Eneas Julio Massaglia
Estalim Matulovic Smocil
Eudes Pontes da Silva
Eugenio Antonio Lourenço
Fabio Alonso Vieira
Fabio Augusto Pinto
Fabio Francisco de A.Carrenho
Fabio Luiz Petrillo
Fabricio José Parras Vicentim
Farid Zablith Filho
Fausto Di Toti Garcia
Felipe de Jesus Pereira
Felipe Legrazie Ezabella
Flávio Monteiro
Flávio Batista de Souza
Flávio Sukaitis
Francisco Bontempi
Gilberto de Oliveira Lopes
Helenio Marcheli Nunes
Helio Nasri Madi
Henrique Lerro Rupp
Hernani Angelon
Hneine Elias Kardouss
Humberto de Paiva Monteiro
Humberto Primo Garbim Neto
Hussein Hassan Yaktine
Jair Rodrigues Nunes
Jairo Almeida Barros
João Americo Baptista
João Carlos da Costa Pacheco
Joaquim de Souza Gonçalves
Joni Negrelli Carrieri
Jorge Neme Neto
José Antonio Agulla Barreiras
José Antonio Munhoz
José Antonio Avenia Neri
José Arnaldo dos Santos
José Augusto Barbosa da Silva
José Carlos Alves
José Carlos de Alvarenga Mattos
José Carlos Passaretti
José Carlos Pozo
José Chaves de Andrade
José Ferreira Neto
José Francisco Teixeira de Oliveira
José Henrique Nadour
José Joaquim Carvalho P. Filho
José Manoel Leme da Fonseca Neto
José Maria Pereira Rio
José Pedro Sislo
José Percival Albano Nogueira Jr
José Roberto Siman
Lamartine Zanzini
Luciano Gouveia de Almeida
Luiz Antonio Mendes
Luis Augusto San Juan França
Luis Carlos Lopes de Almeida
Luiz Cesar de Oliveira
Luiz Eduardo da Silva
Luiz Pericles Muniz Michielin
Luiz Soriano
Marcelo Pedro
Marcelo Alberto
Marcelo Bastos de Melo
Marcelo Gama Peinado
Marcelo Kahan Mandel
Marcelo Sessa
Marcio de Brito Pinto
Marco Antonio de S.S.de Paula
Marco Antonio Lacava
Marco Aurelio L Abenante
Marco Merserlian
Marcos Antonio Calif
Marco Polo Lopes Pinheiro
Marcos de Araujo Ninzoli
Marcos Evangelista dos Santos
Marcos Ricardo Najar
Mauro Macedo Sucasas
Maria de Lourdes Jacob Mattavo
Maria Regina Ferrer Cano
Mario Hernandes Rodrigues
Mario Iorio Lopes
Mario Mello Junior
Mauricio Antonio Haj
Mauricio Kuhn
Mauricio Soares de Siqueira
Mauro Elias Miguel Rosa
Milton Andreoti
Milton José Barban
Milton José Ribas
Moacir Cestari Jr
Nicola Avisati
Orlando Carmassi
Osmar Aparecido Mendes da Silva
Osmar Basilio
Osmar Toso
Oswaldo Abrão José
Otavio Ribeiro
Paulo Sergio Daud
Paulo Vieira de Souza
Pedro Alves Coelho
Pedro Fiuza Fabiano
Pedro Luiz Martins
Pedro Wilson Bugarib
Ricardo Fernandes Maritan
Roberson de Medeiros
Roberto de Lima
Roberto Teixeira de Almeida
Rogerio Cione
Rogerio Molica
Romildo Monteiro Alves
Ronaldo Perella Rocha
Sergio Coelho Montes
Sergio de Souza
Sergio Ricardo Bardella
Silvio Romoaldo Junior
Sulivan João Correia
Tetsuya Kobayashi
Ulisses Augusto Accacio
Valdevino Bispo dos Santos
Valmir Arlete Gonçalves
Vicente Candido da Silva
Vilson Bermudes
Wagner Caporelli
Wagner Luiz de Paula
Wagner Marques
Walter Augusto Marques
Walter Venturelli Helu
Walter Eugenio de Campos
Walter Pires
William Cardoso
Wilson Bento Junior
Wilson Grossi Filho
Yun Ki Lee
Alternate
councillors
Alberto Martins
Adalberto Moreira Santos
André de Moraes Ferreira Jorge
Antonioi Carlos Donoso
Antonio Domingos Fasolari
Antonio Eder Chamorro
Antonio Marcello
Carlos Munhoz Roja
Claudio Luis Neves Castellano
Daniel Leon Biaski
Danilo de Mello
Elton Rafael Moraes dos Santos
Erickson Rogerio M dos Santos
Ernesto Teixeira da Cunha
Evanildo Evangelista
Gilberto Abi Chedid
Glaucio Gomes da Silva
Henrique Nunes
Jacinto Souza dos Santos Junior
Jadir Pedin Deodato
Joaquim João da Silva
José Gonçalves
José Marcilio
Marcelo Trabulsi
Marco Aurelio Piva
Marcos Mattos
Miguel Eduardo Torres
Paulo Antonio Barrios Couto
Paulo Sergio da Fonseca de Souza
Pedro Vianna de Rego Barros
Reinaldo Bastos Pedro
Reinaldo Soares Malta
Renato Campiteli Rodrigues
Ricardo Garcia
Ricardo Rovito
Rodolfo Ivan Correira de Oliveira
Rodrigo Rocha de Oliveira
Roque Carmo Viceconte
Rubens Ferreira Martins
Sergio Luna Gregorio
Sergio Ricardo Izaac
Vicente Flávio Barizza
23
//2011 results
Positive
balance
For Corinthians, 2011 was a year of investment. A year
marked by reformulations in amateur football, heavy
investment in infrastructure for professional football and
the remodelling of the club facilities. The seeds sown will
reap large rewards in the near future.
Corinthians had a robust year in professional football.
It came second in the São Paulo Championship and
won the Brazilian Championship for the fifth time.
A competitive, winning team drives sales of branded
Corinthians products and strengthens the club's
bargaining power in negotiations with sponsors and
TV channels. With the team disputing titles, the crowds
at the stadium grow.
Investments have been undertaken and the return
is in sight. With the CT Joaquim Grava, for example,
Corinthians will no longer have expenses with lodgings.
The CT will also ensure income through rentals to Brazilian
and international teams during confederation cups and
the World Cup. According to initial forecasts, the Arena
in Itaquera should generate an annual income of around
R$ 100 million for the Club. Similarly, the reformulation of
amateur football at Corinthians will boost the number of
new talents revealed. Last but not least, the remodelling of
the Club has ensuring the preservation of its assets.
The surplus in Club accounts is a major achievement.
In 2011 alone, this surplus reached R$ 5.3 million. The
situation is very different from 2007, when the Club's
deficit was R$ 23.2 million. In 2011, total revenues were
R$ 290.5 million, 117% up on 2007. Since 2008, the Club
has balanced its indebtedness and boosted investments.
Transparent
management
aqui é
corinthians!!!
relatório de sustentabilidade 2011
24
Corinthians started publishing an annual sustainability report in 2009,
driven by the spirit of transparency and accountability that characterizes its
management. We were the first club in the world to release this type of report
in accordance with the guidelines set forth by the Global Reporting Initiative
(GRI), a multistakeholder organization that proposes a global standard for
reporting information that goes beyond the merely financial.
The report was originally intended mainly for investors, financial institutions,
business partners, sector associations and other clubs. However, we noted a
growing interest among other stakeholders, which may be explained by the
passion stirred by football and everything related to Corinthians. All of these
reports are available on our website (http://tinyurl.com/d3ss6ry),
in Portuguese, English, Spanish and Chinese.
“I have seen
Corinthians
win, I have seen
Corinthians lose.
But I have never
seen Corinthians
give up.”
Mário Sérgio
Corinthians coach
in 1993 and 1995
25
//Football
The titles say it
all
The titles won in recent years are undeniable
proof of Corinthians’ strength
The fifth Brazilian Championship title, won on December 4th, 2011 at
Pacaembu Stadium before a crowd of 36,708 was a crowning achievement:
Corinthians has been the best performing team in the Brazilian
Championship since its return to the A Series. The figures are undeniable and
speak for themselves. In the 2009, 2010, and 2011 championships, Timão
won 54 of the 114 matches it played, totalling 191 points. The only
other teams to come close were Internacional, with 183 points, and
Fluminense (180 points).
Once again, Corinthians showed it deserved the title “Champion
of Champions”. The years from 2008 to 2011 were replete with
major achievements, with an average of one championship title
per year: Brazilian B Series Champion in 2008, undefeated São
Paulo State Champion and Brazil Cup Champion in 2009, and a
fifth Brazilian Championship title in 2011.
Timão was also the vice-champion in the Brazil Cup
in 2008, and in the State Championship in 2011.
Defender Chicão, key player
in the five titles won between
2008 and 2012
26
Libertadores is ours
On July 4th, Corinthians won the Libertadores da
América Cup for the first time ever before a crowded
Pacaembu Stadium in São Paulo. The team savoured
the unprecedented taste of victory in this competition
after a 2-0 win against Argentina's Boca Juniors.
Emerson Sheik's goals were the crowning glory of
a brilliant campaign: with eight wins and six draws,
making Corinthians the undefeated champion.
With this triumph, Timão proved that it had finally
overcome the trauma of relegation to the B series in 2007,
consolidating its superiority in the country under the
command of head coach Tite (Adenor Leonardo Bacchi).
The victory cry had been stuck in the Corinthian
supporters' throat for 35 years. The Parque São Jorge
team's first participation in the continental tournament
was in 1977. Repeated letdowns in the Cup marred an
otherwise successful track record, but redemption
came in the sweetest form possible. Corinthians
overcame the major obstacle to Brazilian hopes in the
competition, gaining the title without losing a game.
In addition to a brand new trophy on the Club shelf,
the cup entitles Corinthians to a place in the Fifa Club
World Cup. In December 2012, the team will be going
to Japan to dispute the title of best team in the world.
27
//futebol
2012 Players
Goalkeepers
• Cássio (Cassio Ramos –
06/06/87). With Corinthians
since: 2012.
• Danilo Fernandes
(Danilo Fernandes
Batista – 03/04/88). With
Corinthians since: youth
team.
• Júlio César (Júlio
César de Sousa Santos –
since: youth team.
• Matheus (Matheus
Caldeira Vidotto –
since: youth team.
28
The group is a dynamic combination of young
talents and experienced players.
Mori Nunes – 10/01/79).
With Corinthians since:
2008.
dos Santos Torres –
since: 2012.
• Chicão (Anderson
Sebastião Cardoso –
since: 2008.
• Paulinho (José Paulo
Bezerra Junior – 25/07/88).
With Corinthians since: 2010.
• Denner (Denner Paulino
Barbosa – 21/11/93). With
Corinthians since: youth
team.
• Paulo André (Paulo
André Cren Benini –
since: 2009.
• Fábio Santos (Fábio
Santos Romeu – 16/09/85).
2011.
• Ralf (Ralf de Souza
Teles – 09/06/84). With
Corinthians since: 2010.
• Felipe (Felipe Augusto
de Almeida Monteiro
– 16/05/89) – With
Defenders
• A. Carlos (Antônio Carlos
Capocasali – 07/03/93). With
• Guilherme (Guilherme
Andrade da Silva –
since: 2012.
• Alessandro (Alessandro
• Guilherme (Guilherme
• Wallace (Wallace Reis
da Silva – 26/12/87). With
• Welder (Welder Silva
Marçal – 16/01/91). With
• Willian (Willian Souza
Arão da Silva – 12/03/92).
Midfielders
• Danilo (Danilo Gabriel
de Andrade – 11/06/79).
2010.
• Douglas (Douglas dos
Santos – 18/02/82). With
• Edenílson (Edenílson
Andrade dos Santos –
since: 2011.
• Giovanni (Giovanni
Piccolomo – 04/04/94).
youth team.
• Ramirez (Luis Roberto
Ramirez – 10/11/84). With
Strikers
• Adílson (Adílson dos
Santos Souza – 18/02/87).
• Emerson (Márcio
Passos de Albuquerque –
since: 2011.
• Guerrero (José
Paulo Guerrero
Gonzales – 01/01/84) –
2012.
• Jorge Henrique (Jorge
Henrique de Souza –
since: 2009.
• Martinez (Juan Manuel
Martinez – 25/10/85). With
• Romarinho (Romário
Ricardo da Silva –
since: 2012.
• Zizao (Chen Zhi Zhao –
since: 2012.
youth football //
Future
stars
The restructuring of the youth categories
is focused on medium to long-term results
All Corinthian fans are proud of the club's home
grown players. Corinthians has a tradition of
moulding star players from the youth football
teams, such as Rivellino, Vladimir, Ronaldo
Giovanelli, Casagrande and many others.
The Club has always placed high value on
developing new talent, and it is not by chance
that Corinthians has been the most successful
team in the São Paulo Youth Football Cup,
winning eight championship titles between
1969 and 2012. This record attracts young
talents from all over the country. And the Club
has to be prepared to offer them the best
possible environment in which to develop.
In recent years, football has been
undergoing many changes due to the
internationalization of the sport, the Pelé Law
and ongoing professionalization in related
sectors. Corinthians has played a key role
in this movement, transforming its amateur
football program, including the youth football
categories. One of the main changes has
been the creation of the Football Coaching
Coordination unit, which is independent from
the administrative area. The aim is to develop
activities that produce sustainable medium and
long term results.
This new philosophy includes groundbreaking
new software that is being developed exclusively
for Corinthians. This software will store all
information about the amateurs together with
existing data on the professional players, from
the moment the players are contracted, covering
their physical condition, specific technical skills and
performance in training and matches, right down
to information about their managers’ track records.
Currently, more than 170 young people
are playing for Corinthian's youth football
teams. Some of them are enrolled in a private
school located in São Paulo's Penha district. In
addition to regular studies, the young players
receive psychological counselling and a health
plan. They are also supported by a social
assistant who is responsible for taking care
of their individual needs regarding a living
allowance, transportation and meals.
“This has become
a second skin to
me. I couldn’t
get rid of it even
if I wanted to.”
Marcelinho
Carioca,
after the Brazil Cup
title in 1995
Youth victories
The main achievement for Corinthians' amateur football in 2011 was the second under-17 club world
title, with a 2-1 win against Barcelona. The championship was held in Spain. The Corinthian's team,
commanded by the coach Zé Augusto, ended the tournament without losing a game.
In Brazil, the U12 team won the Volkswagen Junior Masters Cup, entitling it to represent the
country in the global phase of the competition, held in Poland in 2012.
The Corinthians boys won the eighth São Paulo Youth Football Cup title in 2012, with a
2-1 win against Fluminense, before a Pacaembu stadium packed with more than 37 thousand
loyal supporters.
29
// Supporters
30
there is only one
FIEL
The biggest supporter base in Brazil is also the Club's main asset
Corinthians do not live for titles, Corinthians
live for Corinthians. This slogan is from an
advertising campaign aired after Corinthians
won its fifth Brazilian Championship title in
December 2011. It conveys the feelings of
over 30 million fans who are crazy about
their Timão, and who support the black and
white colours of the Parque São Jorge team
no matter what.
The biggest demonstration that being
a Corinthian is more important than
winning titles came during the dry spell
lasting 22 years, eight months and seven
days in which the "Fiel" were unable
to shout “We are the champions”.
Even with the dearth of major titles
between 1954 and 1977, the band of
passionate fans continued to grow in
number and spread throughout Brazil. In
1976, in the semi-final against Fluminense,
80,000 Fiel warriors made the trip to
Rio's Maracanã stadium. Known as the
“Corinthian Invasion”, this episode is
considered to be the largest ever movement
of people during peacetime.
Currently, the title of largest supporter
base in Brazil is shared by Corinthians and
Flamengo. Until 2010, the fan base of the
Rio de Janeiro team was larger. However, an
Ibope survey of Brazilian teams published
in October 2011 showed a draw between
Corinthians and Flamengo. The survey was
conducted in 12 Brazilian metropolitan
regions and the results show that
Corinthians and Flamengo are preferred
by 13% of fans. The survey was based on
interviews with 18,000 people representing
100 million Brazilians aged over 10.
People's Republic
of Corinthians
In November 2011, one year after it was
founded, the People’s Republic of Corinthians
elected its first president from among
192 candidates in an open, democratic
election: all 12,074 Corinthians citizens
were entitled to vote online.
The president has developed a
governance plan aimed at promoting
activities to engage Fiel supporters and
drive social actions. His proposal includes a
periodic letter for supporters, creation of a
Supporters' Day and the Sangue Corinthiano
(Corinthian Blood) social project. The
challenges chosen as a platform are part
of the list of 18 items suggested by the
Corinthian Nation via the social networks
and official Club channels.
“I will never
forget these
supporters.
Wait for me,
I promise,
I will be back!”
Carlitos
Tevez
striker, ex- Corinthians
player
31
// supporters
“Every team has
its supporters.
Corinthians is a
bunch of supporters
that have a team.”
José Roberto
de Aquino
journalist
The Corinthians fan club has had a branch in Tokyo for ten years
32
The presidential election is an example of the exercise of
participative citizenship in the modern world, in which the
Internet is increasingly gaining weight in social mobilization. The
Popular Republic of Corinthians is an excellent example, proven
by the awards won. The advertising campaign “Popular Republic
of Corinthians”, created by the agency F/Nazca S&S, won the
Bronze Lion Award at the International Cannes Festival (France),
as well as two Grand Prix at the El Ojo de Iberoamérica Festival
in Buenos Aires (Argentina).
Internally, the Republic launched the Saint George’s Arms
Award, with prizes of arms used by the Corinthian's patron saint for
the best online Corinthian environments in each of the following
categories: blog, community, website, and Twitter account.
Corinthians in Japan
The Club World Cup will begin in December, but Corinthian
supporters living in Japan have organized a number of activities
to take the edge off their anxiety until Timão arrives in the
Land of the Rising Sun. These included a barbecue held at the
entrance to the stadium in Toyota in which Corinthians will play
its first game, and a five-hour excursion by 50 fans to Mount Fuji.
They hoisted Corinthians flags on the mountain to herald the
Club's coming to Japan and to celebrate the tenth anniversary
of the opening of a branch of Gaviões, the main Corinthians'
supporter organization, in the country. The activities in Japan
were organized by the branch office in Tokyo.
stakeholders//
Torcedores
ocupam o centro
da cidade de São
Paulo na festa
de cem anos do
clube, em 2010
Relationship
networks
Communications between Corinthians
and its diverse stakeholders have been
intensified in recent years, with the
establishment of a wide-ranging, wellstructured network designed to promote
dialogue with each stakeholder group
– supporters, employees, members,
vendors, the media, banks, TV stations,
the professional team and players' agents.
On the Internet
Our internet portal offers Corinthians
supporters a host of key information about
the Club. There are channels enabling direct
and open access to management. The
website provides important institutional
information, up-to-date news about the
different sporting activities, as well as
promotions and online shopping in the
virtual store. The highly diversified and
comprehensive website is one of best
structured and most highly accessed
club portals in the country. The portal
also has static versions in Spanish
and English, another step towards the
internationalization of the Corinthians brand.
“corinthians
doesn't have fans.
corinthians has
militancy”
luiz inácio
lula da silva
former president of brazil
33
// marketing
valuable
moves
Actions favour supporters, community and culture
Corinthians is market oriented. Actions developed include
the Fiel Torcedor (Loyal Supporter) programme, which
offers members discounts on ticket purchases and
exclusive kits, reinforcing the club strategy of serving the
supporter. Launched in December 2008, the programme
has expanded greatly. There are currently more than
80,000 users, of which approximately 45,000 are up-todate with payment.
The Poderoso Timão store chain has kept up with this
growth. The number of stores increased from 12 in 2008
to 113 in 2011. Revenues from the chain, which was created
in October 2008, have topped the R$ 178 million mark. The
virtual store (www.shoptimao.com.br) has matched this
performance, with revenues of more than R$ 9 million in
2011, R$ 1 million of which from royalties.
The Club has seen a significant increase in revenues from
its brand, with ticket sales soaring from R$ 5.5 million in 2003
to R$ 27 million in 2011, a growth rate of 391%. Revenues from
television broadcast rights reached R$ 79 million in 2011, a 210%
increase over 2008.
TV for a nation
The first Brazilian TV channel dedicated exclusively to a
sports club and supporters was launched in March 2011.
This is TV Corinthians (TVC), a partnership between TV+
and Corinthians. The channel, with its 250 m2 studio, is
based in Parque São Jorge.
Programming is centred on the sports in which
Corinthians is engaged, as well as the Club's social and
cultural activities. The main focus, however, is professional
football, with reports on training, games, stories involving
34
the Club and interviews with past and present players.
Content is also generated by Casa de Vídeo.
TVC programming may be accessed via channel 20 on
TVZ, channel 530 on OiTV, channel 467 on Telefônica,
via Ustream, via the internet at www.ustream.tv/
tvcorinthians-international and via the Corinthians
Facebook page.
Social causes
Corinthians is acutely aware of its social responsibilities and its
role in shaping a new generation of supporters prepared to enter
the ranks of the most passionate club in the world: the Corinthian
Nation. Chute Inicial (Kickoff) and Time do Povo (People's Team)
are two of the social projects implemented by the club.
Chute Inicial is the largest chain of licensed football
schools in Brazil. In these schools, Corinthians teaches
children the values intrinsic to sports: socialization,
learning how to win and lose, friendship, the objective
being to help build the children’s character and develop
a sense of community. The program now has a total of 76
units and over 13,000 students. Revenues in 2011 were
R$ 1,243,000, compared with R$ 1,067,000 in 2010.
Time do Povo is a groundbreaking social project that
forges closer bonds between Corinthians and children with
special needs from underprivileged communities. To offer
these children a special experience, the Club launched its
A Day with Corinthians project in May 2011. The boys and
girls visit the Club's facilities, tour the Memorial, take part
in events and cheer for the team at Pacaembu Stadium.
The events held in 2011 benefited more than 1,000
children. Requests to participate come not only from the
Corinthians players pose with anti-racism banner before kickoff
metropolitan region, but also from day care centres and
communities in São Paulo state and further afield.
Corinthians provides the participants with
transportation back and forth in a bus rented by the club,
lunch, a snack, admission to the game and a support team
comprising volunteers and club employees. The visits are
fully monitored and the children also receive a project
t-shirt, gifts and food to take home.
The project is supported by strategic partners and
sponsors, such as the Poderoso Timão store, which gives
the children T-shirts sporting the project logo. These are
then autographed when the children meet the players.
In addition to the autographs, the children also receive
a kilogram each of Corinthian brand rice and beans,
provided by Broto Legal, a company responsible for
controlling pesticide levels in food. Children visiting the
Pacaembu Stadium are provided with snacks and soft
drinks by Pop Ice, a stadium food concessionaire.
In addition to traditional dates such as
Children's Day and Christmas, the Time do
Povo project supports events such as the
Teleton (a television marathon to raise funds
and support for the AACD, an organization
that assists disabled children), McHappy Day
and charities such as Instituto Sou da Paz
and Criança Esperança.
Rising revenues
revenues (in millions of R$)
Product
20082009 2010 2011
TV / print advertising
Nike
Uniforms
Fiel torcedor (Loyal fan)
Licensing
Ticket sales
Total
25.6
5.0
16.0
0.1
7.3
16.6
70.6
40.4
16.3
21.3
4.9
7.8
27.6
118.3
55.0
13.9
25.0
1.5
21.0
29.4
145.8
112.5
10.9
33.5
0.5
14.0
27.1
198.5
35
// marketing
Underprivileged children on
visit to the Fazendinha stadium
at Parque São Jorge, part of the
People's Team project
Culture
Corinthians created the Cultural Department with the express objective
of offering members culture and information. The results achieved in
just a short while are impressive. Members of the Corinthians family now
visit 777 Rua São Jorge to see plays, music and dance performances,
always at reasonable prices. There are shows for children, and free films
are shown in the Cine Timão. Members can also take part in theatre
workshops and see shows given by major artists.
The Club also publishes Nação Corinthians, a full colour magazine
whose quality is on a par with top publications in the country. Published
bimonthly, the magazine is distributed free to club members. In it, fans
can find stories about the major names associated with Corinthians,
curiosities about the club's history and celebrities who support the team.
“Fight, raise hell, fly the ruling
tribe's flag. More than Brazilian,
you are Corinthian. The most
beautiful nation of all.”
Excerpt from the song
“Nação Corinthians”
by Carlinhos Vergueiro, J.Petrolino and Faveco
36
Above, midfielders Douglas (left) and Danilo greet
supporters in Pacaembu stadium. Below, ex-goalie
Ronaldo, worshipped by the fans, takes part in the
Club's 100th anniversary celebrations
The most valuable brand
With an estimated worth of over R$ 1 billion,
Corinthians is the most valuable brand in Brazilian football
The value of the Corinthians brand is appreciating not
only in Brazil but worldwide. In 2011, the brand grew
further, consolidating its leadership among the twelve
major football clubs in Brazil. A study by the consultancy
BDO RCS showed that the Corinthians brand grew 15.9%
compared with 2011, reaching the mark of R$ 1,005,000.
For the third year running, Timão was top of the ranking
of the major brands in Brazilian football. Flamengo came
in second place, with R$ 792 million, followed by São
Paulo (R$ 771 million), Palmeiras (R$ 481.2 million) and
Internacional (R$ 392.9 million).
To calculate the value of the brand, the consultancy
computes three sets of data (club revenues, characteristics
of supporters and the market in which the team operates)
and a further 18 items. The consultancy does not include
revenues from the sale of players, which are considered to
be non-operating revenue.
The numbers not only indicate that Corinthians is at
the top of the pyramid, but also show continuous growth.
Between 2004 and 2011, the Corinthians brand grew
203%, while Flamengo and São Paulo appreciated by 113%
and 95% respectively.
The consolidation of the club's leadership in 2012 was
the direct result of increased marketing revenues, TV
broadcast rights for Corinthians games and club revenues.
Work on strengthening the Corinthians brand has been
constant. A wide-reaching, ambitious action plan has
driven diverse initiatives over the last four years. These
include new standards governing business deals and
relations with sponsors, which have served as a model for
other Brazilian clubs.
On an international level, at US$ 77 million, the
Corinthians brand is in 24th place among the world's
football clubs, according to a May 2012 survey conducted
by the English consultancy Brand Finance, specialized in
assessing brands.
First in Ranking
MOST VALUABLE BRANDS IN BRAZILIAN FOOTBALL (R$ millions)
club2009
Corinthians 562.5
Flamengo 568.1 São Paulo 551.9 Palmeiras 419.5 Internacional 230.8 Santos 135.1 Grêmio 213.6
Vasco da Gama 121.8 Cruzeiro 138.9 Atlético Mineiro
91.8 Fluminense 108.5 Botafogo 97.0 2010
2011
2012
749.7
867.0
1,005.0
652.4
689.5
792.0
710.2
664.2
771.0
497.2
452.9
481.2
268.6
277.9
392.9
171.4
227.9
341.6
222.8
224.6
316.7
195.4
162.5
316.1
157.7
151.3
205.0
124.2
150.5
179.1
104.7
135.7
157.4
82.6
90.7
112.6
37
// memory
A black and
white journey
The Corinthians Memorial combines technology and passion
to portray more than one hundred years of history
The Corinthians Memorial is an
important tourist attraction in the city
of São Paulo. Inaugurated in January
2006, this innovative centre combines
technology and passion, providing a
detailed portrait of over one hundred
years of history and glory. Located
at the Parque São Jorge site, the
Memorial immerses supporters in a
first hand experience of the world of
black and white football.
The Corinthians Memorial features
the following attractions:
of all the Club’s teams since 1910;
World of Corinthians – The Club's
history is told in a panel with
more than 650 historical photos,
encompassing football and other
sports, as well as the Gallery of
Presidents and the Timeline made up
of texts and images;
Changing rooms – Lockers,
soundtrack and football boots
recreate the atmosphere the players
experience before going on field;
Hall of Idols – Panels with lifesized photos of the major stars in
Corinthians’ history;
Stadium – An audiovisual installation
immerses the visitor in the vibration
generated by Corinthians supporters;
Videos – Selection of memorable
goals, dribbles, victories and defences;
Teams – A mosaic comprising photos
38
Trophy room – A display of the main
trophies won by the club, including
the Fifa Club World Championship Title
and the Libertadores Cup;
Games – Electronic games provide a
virtual field for Corinthians' winning
teams;
Collection– Jerseys, balls and other
objects of historical value. A data
terminal provides information about
the club and all the matches ever
played;
Tribute to the 1977 championship
– Images from 1977 and the São Paulo
Championship, which brought the
“Corinthian Dry Spell” to an end;
Walk of Fame – To pay tribute
to important players Corinthians
created the walk of fame. Players
featured include the heroes from
1977: Basílio, Vaguinho, Wladimir
and Zé Maria. Other star players
include Ruço and Tobias, from the
1976 invasion; Edu and Luisão, world
champions in 2000; Paulo Borges and
Flávio Minuano, for ending the dry
spell of eleven years and 22 games
without a win against Santos; and
Dentinho, for scoring Corinthians'
10,000th goal;
Cine Memorial – Cinema recreating
the emotion of the Club's main
victories;
Official store – The visit to the
Memorial ends in Corinthians’
Poderoso Timão store.
corinthiano, rowdy and sufferer
thank god!

sport club corinthians paulista InstItutIonal profIle

Transcrição

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