Ericsson Mobility report

Ericsson Mobility report
& CONSUMER LAB INSIGHTS
CLÁUDIA QUEIRÓS
Customer Solutions Mobile Broadband
Drivers For Growth 2021
12X 9.1B 1.5B
smartphone traffic
mobile subscriptions
cellular IoT devices
More
usage
MORE
People
More
THINGS
Commercial in
in confidence
confidence || 2016-07-12
© Ericsson AB
2016 2
Commercial
| Page
2021 forecast, Ericsson Mobility Report June 2016
Highest growth of smartphone
data in western Europe
Commercial in confidence | 2016-07-12 | Page 3
smartphone subscriptions to
surpass basic phones in 2016
Smartphone
subscriptions set
to almost double
by 2021
Commercial in confidence | 2016-07-12 | Page 4
LTE will be the dominant mobile
access technology in 2019
Commercial in confidence | 2016-07-12 | Page 5
14X more video traffic in 2021
ExaBytes/month
DRIVERS
› Evolving devices with larger
screens and better resolution
› Video part of online content,
incl. news, ads & social media
› User behavior changes, video
being consumed everywhere
› Faster networks & better App
Coverage
Commercial in confidence | 2016-07-12 | Page 6
Social and video Surging
1.5B
mobile Facebook users
1B
YouTube users
100M
78% of the revenues are
from mobile devices
50% of the video views are
on mobile devices
100 daily video views on
average per user
Commercial in confidence | 2016-07-12 | Page 7
daily Snapchat users
People spend more data and time
on YouTube
YouTube usage (GB/user/month)
China
South Africa
New Zealand
Sri Lanka
India
Spain
Indonesia
Chile
Brazil
France
Turkey
Australia
Japan
Mexico
Hong Kong
UK
USA
Canada
Germany
Russia
South Korea
5
Egypt
2016 addition
2015 basis
20 percent of 16−19 year olds watch more than 3 hours of YouTube daily
Source: Ericsson Analysis of data from App Annie, 2016
Ericsson ConsumerLab, 10 Hot Consumer Trends, 2016
Commercial in confidence | 2016-07-12 | Page 8
Commercial in confidence | 2016-07-12 | Page 9
Japan
Indonesia
India
3
South Africa
Switzerland
Sweden
France
Spain
Turkey
Norway
Vietnam
Germany
Hong Kong
Paraguay
Italy
Chile
UK
Taiwan
Australia
Saudi Arabia
Brazil
Egypt
Colombia
Canada
Malaysia
USA
Singapore
UAE
Mexico
South Korea
Facebook users demand more –
Usage up >50%
Facebook usage (GB/user/month)
2016 addition
2015 basis
Source: Ericsson analysis of data from App Annie, 2016
Growing up streaming
Teens are the most important group to monitor
Commercial in confidence | 2016-07-12 | Page 10
Streaming drives the
music industry
Physical format
revenue
-4.9%
Revenue from
downloads
Streaming
revenue
-10.5% +45.2%
Operator opportunity to deliver and monetize music experience
Source: IFPI, 2016
Commercial in confidence | 2016-07-12 | Page 11
28 billion connected devices in 2021
“EVERYTHING THAT will BENEFIT FROM BEING CONNECTED
WILL BE CONNECTED”
IoT DEVICES
TO SURPASS
MOBILE PHONES
IN 2018
Commercial in confidence | 2016-07-12 | Page 12
Western Europe will add
most IOT connections
Commercial in confidence | 2016-07-12 | Page 13
A body of sensors
74%
See that wearables will act as conduit
for exchanging data between them
and other physical objects and things
25%
These may not necessarily be devices
but sensors that are ingestible or implants
that help interact with objects and devices
6/10
Smartphone users
believe that ingestible
pills & chips under the
skin will be used to
interact with objects
within 5 years
Implanted
chip for
unlocking
car doors
Implanted
chip for
retail buying
transactions
Already today 25 percent of
smartwatch owners
use their smartwatch to remotely
control digital devices at home
In 5 years’ time walking
around with an ingestible
sensor, which tracks your
body temperature & adjust
the thermostat setting
automatically once you
arrive home, may be a
reality, according to
consumers
Implanted
chip for
auto adjusting
temperatures
Source: Ericsson Consumerlab Wearable Technology and the Internet of Things, 2016
Base:
Smartphone users across Brazil, China, South Korea, UK, US
Commercial in confidence | 2016-07-12 | Page 14