Multimedia-Reichweite
Transcrição
Multimedia-Reichweite
Daily multiplatform audience for period 1 January 2013 – 31 March 2013 Multimedia-Reichweite DIE WELT Independent assurance by PricewaterhouseCoopers LLP As a media brand for up-to-the-minute journalism, DIE WELT is on every channel. For example, users can read a printed newspaper at the breakfast table in the morning, get a quick overview of the news on the smartphone during the day or access more extensive information on the tablet in the evening. With this multiplatform audience, the reaches of various DIE WELT channels are combined and added to achieve a net audience per day. Print Daily Audience 941.000 Web + 716.000 Mobile Web + 229.165 Smartphone App + 9.302 Gross Audience Tablet App + 26.373 = 1.921.840 Net Audience Platform Overlap – 513.914 = 1.407.926 Sources: AWA 2012 (Print), AGOF 2013-I (Online), Webtrekk/Axel Springer (Mobil, Apps). Further information on the Die Welt methodology and the independent assurance opinion of PricewaterhouseCoopers LLP can be found at www.mediapilot.de/welt/mmr The Multimedia-Reichweite (MMR) is Die Welt management’s best estimate of the de-duplicated number of people who, in an average day, consume Die Welt content via the print newspaper or digitally via the website www.welt.de or via the Die Welt tablet or smartphone apps or via the Die Welt mobile website m.welt.de. DIE WELT GEHÖRT DENEN, DIE NEU DENKEN.