CAWI Print coverage REISE-aktuell Engl - CB

REISE
aktuell
www.REISEaktuell.at
/ E: €
4,80
CAWI Print 2011: The Austrian coverage study of specific magazines –
Association of GfK Austria Institute of Research and TMC The Media Consultants.
/ D:
€
€ 4,00
Jhg.
• A:
REISE
aktuell
• 3/20
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READERS PER COPY SPREAD
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AGE OF READERS
8% 20-29
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HOUSEHOLD NET INCOME
TARGET GROUP
3% 14-19
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46% male
up to € 2.100,- ................19%
€ 2.100,- bis € 3.300,- .... 26%
49% 50-65
from € 3.300,- ................ 24%
16% 30-39
not specified ............... 31%
54% female
24% 40-49
coverage in different target groups
topics of interest
sailing / yachts / motorboats*
wine
insurances for accidents
theatre
travel, holiday packages
to wine and dine / restaurants
wellness
health / medicine
exhibitions / museum
car tests and reports
watches / jewellery
cosmetics / beauty
gardening / garden / balcony
fitness
fashion
photography / video shooting
TOTAL
in 1,000
readers per issue
in %
in 1,000
178
606
400
758
2,230
1,638
1,465
1,734
904
1,205
658
928
1,522
1,230
1,280
1,069
3.9
3.5
3.4
3.4
3.2
2.9
2.8
2.7
2.6
2.6
2.4
2.4
2.4
2.4
2.2
2.1
8
25
16
30
82
56
48
54
27
36
19
26
43
34
33
26
farthest audience
in %
in 1,000
7.0
8.7
8.0
7.8
7.5
6.4
6.7
6.0
6.5
6.4
6.5
6.0
5.6
5.4
5.4
5.2
15
61
37
68
194
121
114
121
68
89
50
65
100
77
80
64
*REISE-aktuell has coverage of 3.9 % (8,000 Austrians) with all Austrians between 14 to 65 years, who are interested in sailing, yachts and motorboats (178,000).
Source: CAWI-Print 2011, 5,000 online interviews, 14-65 years, GfK Austria, March-June 2011
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119
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AWARENESS
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FARTHEST AUDIENCE
contact in the last 12 months
97
1,094,000 – 18.9 %
awareness
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277,000 – 4.8 %
farthest audience
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111,000 – 1.9 %
readers per issue
A-1060
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READERS PER ISSUE
probability, to be a reader of an average
edition of a newspaper or magazine,
during the publication frequency:
coverage of print magazine
RaEktIuS
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RaEktI
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14. Jahr
gang
Ausgabe
3/2010
Herbst/W
inter ·
Vertriebs
postamt
REISE
aktuell
www.REISEaktuell.at
coverage in different target groups
type of holiday
cruise
adventure holidays
long-distance travel
wine and culinary travel
active holidays
wellness holidays
foreign countries / cultures
city trips
winter sports trip
seaside holiday
TOTAL
in 1,000
readers per issue
in %
in 1,000
farthest audience
in %
in 1,000
208
157
410
135
723
1,269
1,077
1,672
534
2,120
5.5
4.8
4.8
3.5
3.2
3.0
2.9
2.9
2.6
2.2
13
9
23
6
27
45
37
56
16
54
12.1
11.9
11.5
8.1
7.2
7.4
7.5
6.7
7.2
5.8
29
22
55
13
60
108
94
130
45
142
1,023
2,249
2.4
1.4
29
36
6.1
3.8
72
99
854
1.826
2,9
2,3
29
48
7,3
5,5
72
117
1.795
1.618
231
230
275
314
2,1
2,3
4,3
3,9
2,7
3,7
44
42
12
10
9
13
5,3
5,7
10,9
8,2
6,6
8,9
111
107
29
22
21
32
3,9
3,8
2,3
2,1
2,4
1,9
2,8
20
15
68
40
76
103
11
9,3
9,1
5,6
5,1
5,8
4,8
6,5
47
36
165
94
182
256
27
holiday booking
mainly travel agency
mainly online
holiday location
Austria in winter
Austria: seasons except winter
Italy, Spain, Portugal,
Greece, Cyprus, Turkey
other European countries
Asian countries
Egypt, Tunisia, Algeria, Morocco
USA, Canada
other countries outside Europe
property (personal or household)
wine cellar or conditioning cabinet 434
watch (from € 2,000)
339
cars purchased as a new car
2.556
supplementary health insurance 1.594
credit card
2.705
digital camera
4.580
holiday or weekend houses
353
Source: CAWI-Print 2011, 5,000 online interviews, 14-65 years, GfK Austria, March-June 2011
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