Yvonne Catterfeld is the face of OTTO for the spring/summer seas

Press information
Hamburg, 4. January 2011
Real jest for life: Yvonne Catterfeld is the face of OTTO for the spring/summer season
2011
Well-known from the movies, TV and the charts: multitalented Yvonne Catterfeld is
expanding her repertoire with a spot of modelling and adorns the front page of the
OTTO spring/summer catalogue as the new face of OTTO. She also presents the new
campaign motto “Lebensfreude auf Bestellung” (zest for life to order) online and is the
main focus of the large media campaign.
Yvonne Catterfeld exudes a certain charm: her natural cheerfulness is infectious and puts
you in a good mood. Her taste in fashion is just as casual and self-confident as she is
herself. Naturalness always comes first, and she prefers casual and modern styles. Yvonne
Catterfeld thus fits the OTTO campaign motto “Lebensfreude auf Bestellung” (zest for life to
order) and the new LAURA SCOTT collection from which she presents selected styles like no
other. “Yvonne Catterfeld is a successful young woman that has won us over with her
stunningly natural manner. She loves fashion and knows exactly what she wants and what
suits her. She therefore perfectly embodies the OTTO brand and the new campaign slogan
„Lebensfreude auf Bestellung‟ (zest for life to order)”, says Dr Rainer Hillebrand, spokesman
of the board at OTTO, about the collaboration.
Yvonne Catterfeld became popular overnight with her role on the RTL television series “Gute
Zeiten, schlechte Zeiten” (good times, bad times), and simultaneously with three number one
hit singles and two albums, which also reached number one. She then gradually built her film
career. She starred in feature films such as “Kein-Ohr-Hasen” (Rabbit Without Ears) and
“Das Leben ist zu lang” (Life is Too Long), and on TV she played main parts in “Wenn Liebe
doch so einfach wär” (if love was that simple), “Die Frau des Schläfers” (The Sleeper‟s Wife)
and other well-known productions. In 2011, Yvonne Catterfeld will feature in three more films.
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“It is always exciting to see who will be the new face of OTTO. After several well-known
personalities and top models such as Claudia Schiffer and, most recently, Toni Garrn, it‟s my
turn. I am of course proud of it”, says Yvonne, who is originally from Erfurt. She travelled to a
photo shoot to Marrakesh especially for OTTO. There, in the heart of Morocco, where
tradition and modernity meet and several cultures merge, we found the perfect backdrop for
the styles of the OTTO spring/summer collection. Because the new LAURA SCOTT
collection also combines classic and modern elements: sometimes rock and glamour, and
sometimes classic and maritime. One of the styles Yvonne Catterfeld presents is the “Military
Glam” style, where eye-catching decorative stitching and jewelled buttons are combined with
shades of khaki for exciting highlights.
Following the motto of “Lebensfreude auf Bestellung” (zest for life to order), Yvonne
Catterfeld will not just be the cover face of the spring/summer catalogue, she will also
present select items from the LAURA SCOTT collection in the catalogue and online at
www.otto.de. Yvonne Catterfeld as the season‟s face of OTTO is also involved in the latest
media campaign: she can be seen on citylight posters, in print ads and on giant posters with
two campaign motifs. Online too, for example as part of an interactive draw on YouTube or in
moving image formats on yahoo.de or msn.de Yvonne Catterfeld is the centre of attention as
the face of OTTO. The motto “Lebensfreude auf Bestellung” (zest for life to order) is the first
motto of the new and changeable umbrella “…auf Bestellung” (...to order), which draws
attention in 2011 to the diversity of the OTTO product range and the fun of ordering.
For more information about OTTO, please visit www.otto.com.
Press contacts:
OTTO: Thomas Voigt, telephone: +49 (40) 64 61-4010, fax: -4490, email:
[email protected]
Otto (GmbH & Co KG) · Unternehmenskommunikation · Wandsbeker Straße 3–7 · 22172 Hamburg
Telefon +49 (0) 40 64 61 4010 · Fax +49 (0) 40 64 61 4490
www.otto.de · www.otto.com · www.ottogroup.com
AG Hamburg, HR A 62 024, Persönlich haftend: Verwaltungsgesellschaft Otto mbH, Hamburg, AG Hamburg, HR B 13 762
vertr. durch: Hans-Otto Schrader (Vorsitzender) · Dr. Rainer Hillebrand (Stellvertretender Vorsitzender) · Alexander Birken ·
Dr. Michael Heller · Dr. Timm Homann · Hanjo Schneider · Jürgen Schulte-Laggenbeck · Dr. Winfried Zimmermann
Aufsichtsrat: Prof. Dr. h.c. Werner Otto (Ehrenvorsitzender) · Dr. Michael Otto (Vorsitzender)