EMO Hannover - Deutsche Messe
Transcrição
EMO Hannover - Deutsche Messe
Information on exhibitions by VDW February 2005 Pinpointing success Have you a fair idea of your fair success? On average, companies spend 40 per cent of their marketing budgets on participating in trade fairs. A princely sum, but what do they get out of it? The standing joke about the cup of coffee at a trade fair stand that costs (almost) its own weight in gold betrays the fact that budgets are subjected to a more carefree treatment here than elsewhere. There is hard-and-fast evidence indicating that, as an AUMA survey has revealed, no more than a quarter of exhibitors bother themselves with defining directly verifiable trade fair objectives which would enable them to assess the success of their trade fair participation. – Are you one of them? Trade fairs play an important role for a company as regards both its sales and its image. If prepared properly and used intelligently, this cost factor can be transformed into a profitable investment. It all depends on you! It is essential to define trade fair objectives. A must-do follow-up concept – one third of exhibitors has no such thing, according to the survey – is part and parcel of each and every trade fair strategy, i.e. evaluation of trade fair reports, qualification of business talks, following up contacts and establishing costs. Ultimately, it is the definition of potential which sets the course for the success of the next event. There is no shortage of tools and support for monitoring the success of participation at a trade fair, from simple checklists via manuals and software programs all the way through to specialised consultants. Be that as it may, there is nothing to beat carefully building up one’s own set of individually formed assessment tools. As the saying goes:“It’s not what you do, but the way that you do it!” Two-thirds booked out EMO Hannover 2005 presents the best ideas for production In the current year, EMO Hannover 2005 will once again be the top event in the world of metalworking from 14 – 21 September. Some seven months before the start of the EMO (Exposition Mondiale de la Machine Outil), more than 1,600 exhibitors had already regis- exhibitors are foreign-based, and hail from a total of 35 countries. The largest groups apart from the German exhibitors come from Italy, Switzerland, Taiwan, Spain and Japan. Elsinghorst forecasts that, “The way things look at pres- vative manufacturing technology: machine tools, tools, tool and mould construction, manufacturing and process automation, software and surface technology, as well as measuring technology, quality assurance, parts and accessories, and services. At present the main emphasis of the Current list with more than 1,600 names of exhibitors inside (Edition: 2 February 2005) tered. Their total exhibition space at that point amounted to 140,000 m2 net space. This means that a good two-thirds of the exhibition space logged up by the Super EMO in 2001 have already been booked. Dr. Detlev Elsinghorst, General Commissioner of EMO Hannover 2005, remarked that, “The EMO is undisputedly the leading international trade fair for the branch. The VDW (German Machine Tool Builders’ Association), as organiser of the event, fully intends to continue the fair’s 30-year success story into 2005 and beyond.” More than half the ent, the EMO Hannover 2005 will be taking place in a very positive global economic climate. This will motivate exhibitors to present their best ideas, and will attract international visitors who aim to modernise their production in order to keep pace with the rest.” The German machine tool industry is anticipating a 4 per cent growth in production for the year 2005. According to initial VDW estimates, the worldwide machine tool building sector is also set to continue its growth. EMO Hannover 2005 will present the full range of inno- The EMO Hannover is the global trade fair of metalworking technology. In 2001 nearly 200,000 visitors from all over the world travelled to Hanover. Photo: Dornauf Foto & Graphik, Frankfurt/Main goods offered is on milling machines and machining centres, precision tools, lathes and grinders. EMO Hannover – trend-setter function for new metalworking technologies and strategies No other metalworking trade fair is a match for EMO Hannover as a global innovative forum for manufacturing technology. Many new developments will be presented to the broader trade public for the first time at Hanover. In the past too, almost all manufacturing innovations were first presented at one of the EMO fairs. This is one of the main reasons why this trade fair provides the proper context for transfer events at the interface between research and industrial practice. If not at EMO Hannover, which in 2001 attracted almost 200,000 international trade visitors, then what other venue could possibly be a suitable forum for science and industry to create trends, discuss strategies, and broach subjects which will mean progress for the branch? Dr. Detlev Elsinghorst, General Commissioner of EMO Hannover 2005, forecasts: “The very positive global economic climate will motivate exhibitors to present their best ideas and will attract visitors who aim to modernise their production in order to keep pace with the rest.” Photo: VDW, Frankfurt/Main 15 and 16 September 2005 will see the symposium on the present research project “New machine tools for tomorrow’s production.” The event will be run by the Federal Ministry of Education and Research in cooperation with the VDW. The public will be given a first comprehensive presentation of the project’s findings, produced by more than 80 project partners in science and industry working on a total of twelve projects. The thematic network for manufacturing technology MANTYS operates at a European level. It coordinates various EU research projects on manufacturing technology and offers a framework for the efficient exchange of findings between research and industry. As a meeting place for experts from throughout the world, EMO Hannover is the ideal forum for such exchange. On 19 September 2005, MANTYS will present the latest findings of its work at a conference on “Machine tools – impact of the latest technologies and innovative business practices.” Page 2 February 2005 2005 – a year of new automobile models EMO Hannover – cashing in on internationalism Each of the three regions in the triad formed by Asia, America, and Europe has its own metalworking trade fairs. To a greater or lesser extent, these each serve their respective local markets. None of these events is as international in scope and thus as eligible to be termed a global trade fair, in terms not only of exhibitors but also of visitors, as is EMO Hannover. Of the approximately 200,000 visitors to EMO Hannover 2001, 35 per cent came from a total of 63 countries outside of Germany. The largest nonEuropean delegations were those from India, the USA, Japan, Brazil and China. This unparalleled internationalism is very much appreciated as a special asset of EMO Hannover by the exhibitors. EMO Hannover – The most international of all metalworking trade fairs 197,384 200,000 Foreign visitors Domestic visitors 160,000 69,084 147,251 11,416 120,000 80,000 40,000 104,000* 86,232 12,934 135,835 128,300 104,000 73,298 The automobile year 2005 has plenty of potential, upheld by the catching up work being done and by a whole series of new model programmes. That was the forecast given by Germany’s Automobile Industry Association (VDA) at its annual press conference at the end of January in Frankfurt/ Main. Seen on a global scale, German concerns have performed well, expanding their worldwide production to more than 13 million vehicles. One vehicle in five manufactured worldwide is the brand product of a German automobile concern, with the figure as high as 23 per cent for passenger cars. German manufacturers were able to improve their market position in most countries. In VDA emphasised,“The model offensive is taking hold.” The average age of vehicles on the road in Germany is currently 93 months, with the figure for petrol-fuelled vehicles alone as high as 100 months or 8.3 years. The replacement of this vehicle stock in the course of a revitalisation in the automobile business would, according to Prof. Gottschalk, also constitutes a massive “environmental development programme”. In total, turnover in the automobile industry rose by 8 per cent in 2004 to 226 billion euros. Given the lack of dynamism on the domestic market, the German automobile industry potential’, we will be able to come close to our high export levels once again in 2005.” He expects that in Western Europe and the USA, the markets are more likely to stagnate. Competitors’ rising market shares should be countered with crowding out tactics based on vehicle benefits rather than massive discounts. The market is likely to rally slightly in the new EU member states, and a moderate continuation of the present market growth will take place in the remaining East European countries. Growth rates will also be more moderate in South America and Asia. China is at present in a state of flux. While Chinese manufacturers underwent a process of international reformation, the Chinese automobile business 0 IMTS 2004 Chicago JIMTOF 2004 Tokyo EMO 2001 Hannover CIMT 2003 Beijing * Foreign visitors are not available, Source: VDW EMO Hannover as seen in public opinion During each of the trade fairs it organises, the VDW commissions a comprehensive visitor and exhibitor questionnaire conducted by an independent institute. A total of more than 3,000 trade visitors were questioned on EMO Hannover 2001. The following are the survey’s most significant findings: EMO Hannover EMO Hannover Majority of visitors representatives of the industry Found the requested Service providers 14% 4% No German automobile manufacturers face fierce competition on the domestic front for segments of the market. 2005 will see more than 150 new models and / or model variants with new engines on the German market. Photo: ecopix.de 3% No reply 43% Yes, I believe I will be able to cover our demand Workshops 10% Other sectors 5% 51% yes Industrial concern 71% Source: VDW questionnaire EMO 2001 Source: VDW questionnaire EMO 2001 Machine tools are the core of all industrial production. Accordingly, the vast majority of those attending the trade fair come from the industrial sector. They amounted to 71 per cent in 2001. The majority of them represent the machine construction and automobile industries. EMO Hannover Visitors with major decision-making competence 3% No reply 14% Not involved 32% Decisive role For industrial customers in particular, a visit to the EMO Hannover offers an opportunity to put themselves in the picture regarding the latest manufacturing technology, from simple machines through to complex plant, an indispensable means of maintaining and improving any company’s competitiveness. The predominant objective of the majority of those attending is thus to gain information on innovations and technical details. However, more than one third (34 per cent) also attend the EMO with hard-and-fast investment intentions. Almost all of them are of the opinion that they will receive the necessary information at EMO Hannover with which to make their purchase decisions. EMO Hannover 20% Advisory role Quality meets with visitors' approval Comprehensive nature of offer 31% Ancillary role Source: VDW questionnaire EMO 2001 As the top metalworking trade fair worldwide, EMO Hannover is particularly attractive to national and international decision-makers. Almost two thirds of those attending are involved in either a decisive or an ancillary role in making purchase and procurement decisions. 58 Signposting 51 Competent info from stand personnel 48 Clearly arranged exhibition areas 43 Opportunity for undisturbed talks 42 27 33 32 10 2 40 34 65 Overall verdict 1 1 = very good 9 8 26 2 3 = poor Source: VDW questionnaire EMO 2001 EMO Hannover gets top marks from all its visitors. They acknowledge its quality. More than 90 per cent regard the trade fair as either a “good” or even a “very good” event. In all the questionnaire’s categories they award the event the top marks 1 and 2. China they defended their position as by far the leading supplier with a market share of 28 per cent. In Western Europe, they further consolidated their position on the market, with their share of the market rising to a good 46 per cent. German manufacturers have dominated the trend towards diesel-fuelled passenger cars, and they were able to sell 15 per cent more diesel cars in Western Europe. Every second diesel car sold in Western Europe is the brand product of a German manufacturing group. The VDA anticipates a further rise during the current year of German brands’ share of the market in both Germany and Western Europe. The German market volume is expected to be at about the same level as last year – barring the excess activity in December – i.e. around 3.25 million passenger cars. In this segment, according to the VDA, German brands slightly increased their share of the market to a figure of 70 per cent. Prof. Dr. Bernd Gottschalk, President of the will continue to aim at high export figures in 2005. Prof. Gottschalk pointed out,“We are working on the assumption that, despite a monetary policy obstacle course and a few markets with no more than ‘lateral development was forced to consolidate with regard to manufacturers’ structures and its sales and distribution organisation. The Chinese market nevertheless remains an exceptionally important one, even if with less impressive growth rates. World automobile production* (Figures in 1,000s) 2002 2003 2004 +/-% 04/03 Europe (total) 19,450 EU-15 16,884 New EU countries 1,208 Eastern Europe 1,358 19,515 16,800 1,235 1,481 19,911 16,774 1,469 1,669 2.0 -0.2 18.9 12.7 America (total) NAFTA Mercosur 18,666 16,714 1,952 18,212 16,215 1,996 18,686 16,219 2,466 2.6 0.0 23.5 Asia (total) Japan China India 19,575 10,257 3,251 897 21,477 10,286 4,444 1,162 23,510 10,512 5,071 1,511 9.5 2.2 14.1 30.1 691 775 805 3.8 58,097 59,899 62,828 4.9 Rest of the world Total Source: VDA statistics *Some figures preliminary and / or estimated Asia = China, India, Indonesia, Japan, Malaysia, South Korea, Taiwan, Thailand, Turkey Rest of the world = Australia, South Africa February 2005 Page 3 EMO Hannover 14-21 . 9 . 2005 List of Exhibitors A A & B, Berlin ABA Z&B, Aschaffenburg ABA Z&B, Reutlingen ABBA, Taipei County (RC) ABBOTT, Manhattan, KS (USA) ABRO BALANCING, New Delhi (IND) ACCU-LUBE, Maulbronn-Schmie ACCUTEX, Taichung (RC) ACI-LASER, Sömmerda ACSYS, Kornwestheim ACTSPARK, Beijing (VRC) ACUMAC, Bangalore (IND) ACU-RITE, Jamestown, N.Y. (USA) ADDISON, Preston, Lancashire (GB) ADI, Thiene, Vi (I) ADIGE SALA, Levico Terme (I) ADIGESYSTEMS, Novaledo (I) AEROEL, Pradamano, UD (I) AF MICRO DRILL, Kulmbach AFAR, Sesto Calende, VA (I) AFC, Mainleus AFFOLTER, Malleray (CH) AGATHON, Solothurn (CH) AGIE, Losone (CH) AGME, Eibar (Guipuzcoa) (E) AICHELIN, Mödling (A) AICON, Braunschweig AIDA, Calolziocorte (I) AIR GAGE, Livonia, MI (USA) AIR TURBINE, Boca Raton, FL (USA) AIRLOC, Küsnacht (CH) AKE KNEBEL, Balingen AKT, Tuzla/Istanbul (TR) AKYAPAK, Bursa (TR) ALBIEZ, Teningen ALBRECHT, Wernau ALCO, Madrid (E) ALESA, Seengen (CH) ALFING, Aalen-Wasseralfingen ALGRA, Almenno S. Salvatore, BG (I) ALLIED MAXCUT, Kingswinford (GB) ALLMATIC-JAKOB, Unterthingau ALLTEC, Selmsdorf ALMAC, La Chaux-de-Fonds (CH) ALME-GERIMA, St. Wendel ALPHA GETRIEBE, Igersheim ALTRADE, Zug (CH) ALTRATEC, Schwieberdingen ALZMETALL, Altenmarkt/Alz AM TECHNOLOGY, Ansan-City, Kyunggi-Do (ROK) AMADA SÄGETECHNIK, Kanagawa (J) AMK ARNOLD MÜLLER, Kirchheim/Teck AMO, Braunau/Inn (A) AMVDIAM, Yssingeaux (F) ANAYAK, Deba (Guipuzcoa) (E) ANBAS, Castano Primo, MI (I) ANCA, Bayswater North (AUS) ANDRON, Wasserburg/B ANGER, Traun (A) ANGST, Oberdürnten (CH) APOLLO, Roteglia/Castellarano RE (I) ARES, Dali City, Taichung (RC) AR ITALIA, Apecchio, PU (I) ARIX, Yung Kang City (RC) ARLA, Wipperfürth ARNOLD, Obertshausen ARNO-WERKZEUGE, Ostfildern ARNTZ, Remscheid ARP, Alpirsbach ARTIS, Bispingen-Behringen A-RYUNG, Cheonnam (ROK) ASHOK, New Delhi (IND) ASKAR, Mysore, Karnataka (IND) ASSFALG, Schwäbisch Gmünd ATC ARMOLOY TECHNOLOGY COATINGS, Mosbach ATEC, Laubach ATLANTIC GUILLEAUME, Bonn AUBERT, Biel (CH) AUERBACH, Ellefeld/Sachsen AUTOBLOK, Caprie, TO (I) AUTOCRIB, Huntington Beach (USA) AUTOPULIT, Sant Fruitos de Bages (E) AVANTEC, Illingen AVIA, Witten A.V.M. ANGELINI, Induno Olona, VA (I) AVYAC, Veauche (F) AWEA, Hsinpu Town (RC) AXA, Schöppingen B BAHCO, Bramley, Rotherham (GB) BAHMÜLLER SPANNZEUGE, Plüderhausen BAILDON, Katowice (PL) BAITELLA, Zürich (CH) BALANCE SYSTEMS, Pessano con Bornago, MI (I) BALLUFF, Neuhausen BALZERS, Bingen BAO JI, Xian City, Shaanxi (VRC) BÄR, Steisslingen BARCLAYS INDUSTRIE LEASING, Frankfurt BARKSDALE, Reichelsheim BARTELS, Schenefeld BARUFFALDI, San Donato Milanese, MI (I) BASS, Niederstetten BATLIBOI, Mumbai (IND) BAUBLIES, Renningen BAUER SÄGEMASCHINEN, Arnstorf BAYKAL, Bursa (TR) BAZUS, Fonz (Huesca) (E) BECK, Winterlingen BECKER FRIEDEWALD, Friedewald BECKER, WILH., Remscheid BECKER-DIAMANTWERKZEUGE, Puchheim BECKETT, Sheffield (GB) BECKHOFF, Verl BEHRINGER, Kirchardt BEKA, Pegnitz BEKA-MAK, Baskoy Bursa (TR) BELKI, Roedkaersbro (DK) BEMA, Keltern-Ellmendingen BEMA, Luisago, CO (I) BENIGN, Taichung (RC) BENZ, Haslach BENZINGER, Unterreichenbach BERG SPANNTECHNIK, Bielefeld BERGAMINI, Mirandola, MO (I) BERKENHOFF, Heuchelheim BERUFSGENOSSENSCHAFTEN, Düsseldorf BEST DIAMOND, Taipei Hsien (RC) BHARAT, Bangalore (IND) BIAX - SCHMID & WEZEL, Maulbronn BIELOMATIK, Neuffen BIG DAISHOWA, Osaka (J) BIGLIA, Incisa Scapaccino, AT (I) BIJUR, Courtaboeuf (F) BILTZ, Pune (IND) BILZ, Ostfildern BILZ, HERMANN, Esslingen BILZ SCHWINGUNGSTECHNIK, Leonberg BIMAX, Dachsen (CH) BIRLIK MAKINA, Bursa (TR) BKW, Wolfschlugen BLASER SWISSLUBE, Hasle-Rüegsau (CH) BLECHER, Remscheid BLM, Cantu’ (I) BLOHM, Hamburg BLUM-NOVOTEST, Ravensburg BOCCHI, Pontoglio, Bs (I) BOCK & HEITBREDER, Bielefeld BOEHRINGER, Göppingen BOEHRINGER MASCHINEN, Stuttgart BÖHLER, Kapfenberg (A) BÖHLERIT, Kapfenberg (A) BÖNI, Feldbach (CH) BORRIES, Pliezhausen BOSCH REXROTH, Lohr am Main BOSCHERT, Lörrach BOSS JOHS., Albstadt BOST, Asteasu (Gipuzkoa) (E) BOTEK, Riederich BOTTELLI, Menzago (I) BOWERS, Bradford, West Yorkshire (GB) BP-KOREA, Bucheon, Kyungki-do (ROK) BRANKAMP, Erkrath BRECHT, Eningen u/A BRETON, Castello di Godego, TV (I) BREUNING, Steinenbronn BRIDGEPORT, Exeter (GB) BRIGHETTI, Calderara di Reno BO (I) BRINKMANN, Detmold BRINKMANN PUMPS, Werdohl BRISTOL, Dombühl/Mittelfranken BRISTOL ENGINEERING, Bristol (GB) BROOKE, Rotherham, S. Yorks (GB) BROTHER, Nagoya (J) BSH HOLICE, Praha-Karlin (CZ) BTA, Achim BUCHEM, Wermelskirchen BUDERUS SCHLEIFTECHNIK, Aßlar BUFFALO, Ta-Ya, Taichung County (RC) BUFFOLI TRANSFER, Brescia (I) BUHLMANN, St-Stevens-Woluwe (B) BULA, Henniez (CH) BUMOTEC, Sales (CH) BÜRENER MASCHINEN, Büren BURKHARDT + WEBER, Reutlingen BURRI, Bösingen BUSINARO, S.Giovanni Persiceto, BO (I) BÜTFERING, Beckum BVL, Emsbüren BYSTRONIC LASER, Niederönz (CH) C CABE, Borgo San Siro, PV (I) CABRE, Montornes del Valles BCN (E) CAFRO, Fino Mornasco, Co (I) CAJHEN, Lasko (SLO) CAMPRO, Taichung (RC) CAMTEK, Remshalden-Geradstetten CANELA EINES, Badalona (E) CAORLE, Marano-Vicentino, VI (I) CAPELLINI, Gariga Di Podenzano, PC (I) CARBORUNDUM, Düsseldorf CARMEX, Maalot (IL) CARNAGHI, MARIO, Olgiate Olona, VA (I) CARNAGHI PIETRO, Villa Cortese, Mi (I) CATTANEO PRESSE, Albano S. Alessandro, BG (I) C.B. FERRARI, Mornago, VA (I) C.B.C., Guastalla, RE (I) C.D.M. ROVELLA, San Mauro Torinese, TO (I) C.E.F.I., CASTELLAMONTE, TO (I) CEMB, Mandello del Lario, LC (I) CEMECON, Würselen CEMSA, Cologno Monzese, MI (I) CENLUB, Faridabad (IND) CENTRIFORCE, Paderborn CERAMTEC, Plochingen CERATIZIT, Reutte (A) CERIN, Affi, VR (I) CERNOCH LIGHTING, Praha-Kolodeje (CZ) CFM-REITEK, Remagen CGTECH, Köln CGW, Kibbutz Sarid (IL) CHANDOX, Changhua County (RC) CHARMILLES TECHNOLOGIES, Meyrin/Geneve (CH) CHIA-MO, Anzola Emilia, BO (I) CHIAO SHENG, Tainan Hsien (RC) CHICK, Warrendale, PA (USA) CHIN MING, Tainan (RC) CHINA NATIONAL MACHINE TOOL, Beijing (VRC) CHING HSIANG, Taipei (RC) CHING HUNG, Taichung County (RC) CHIRON, Tuttlingen CHUCKMATIC, Dharwad (IND) CHUNG HSIWH, Hou Li Hsiang (RC) CIMCORE, Farmington Hills, MI (USA) CINCINNATI MACHINE, Birmingham (GB) CIRCLE, Monrovia, CA (USA) CITIZEN & BOLEY, Esslingen CKD, Blansko (CZ) CLEANMIST, Mannheim CLEVELAND, Löffingen C.M., Bovezzo, BS (I) CM DIGIT, Ettlingen C.M.A., Alzira-Valencia (E) CMB AUTOMATION, Kirchheim/Teck CME, Itziar (Guipúzcoa) (E) C.M.S., Zogno, BG (I) CMT, Bologna, BO (I) COGSDILL, Nuneaton (GB) COLCHESTER, West Yorkshire (GB) COLGAR, S. Pietro all’ Olmo (I) COLOMBO GIORDANO, Carate Brianza (I) COMAND, Credera, CR (I) COMARA, St. Georgen i. Schw. COMBITEC, Biel (CH) COMET-SCHLEIFSCHEIBEN, St. Ingbert CONOPTICA, Klaebu (N) CORAL, Volpiano, To (I) CORREA, Burgos (E) COSCOM, Ebersberg COSEN, Hsinchu (RC) COUTH, Hernani (Guipuzcoa) (E) CRAFTSMAN, Otley, West Yorkshire (GB) CRAWFORD, Halifax (GB) CRIPPA, Arosio, Co (I) CROSS HÜLLER, Ludwigsburg C.T.S., Podenzano, PC (I) CUCCHI, GIOVANNI, Bussero, MI (I) CUCCHI, PIETRO, Bussero, MI (I) CUMDI, Curnardo, VA (I) CUOGHI AFFILATRICI, Modena, MO (I) CYTEC, Jülich C.2, Piacenza, Pc (I) Page 4 D D. ELECTRON, Firenze, Fi (I) DAEWOO, Seoul (ROK) DAH LIH, Taichung Hsien (RC) DALLAN, Castelfranco Veneto Tv (I) DAMA, Lömmenschwil (CH) D’ANDREA, Lainate, MI (I) DANOBAT, Elgoibar (Gipuzkoa) (E) DANOBAT-GOITI, Elgoibar (Guipuzcoa) (E) DAREX, Ashland, OR (USA) DATHAN, West Yorkshire (GB) DATRON, Mühltal DAVI-PROMAU, Cesena, FC (I) DC SWISS, Malleray (CH) DCAM, Berlin DEA, Grugliasco, To (I) DECKEL, M., Weilheim DECKEL MAHO GERETSRIED, Geretsried DECKEL MAHO GILDEMEISTER-SHANGHAI, Song Jian Distr. Shanghai (VRC) DECKEL MAHO PFRONTEN, Pfronten DECKEL MAHO SEEBACH, Seebach DEGEN, Schömberg DELCAM PLC, Birmingham (GB) DELFER, Beinasco, TO (I) DELIMON, Düsseldorf DELTA, Cazzago S. Martino, Bs (I) DENER, Kayseri (TR) DENI, Veltheim (CH) DENN - IND. PUIGJANER, Polinya-Barcelona (E) DETJENS, Großhansdorf DEUBLIN, Hofheim DEUTSCHE LEASING, Bad Homburg v.d.H. DHF, Taichung (RC) DI CHUN, Taichung, Taiwan (RC) DIACUT, Palmer Lake, CO (USA) DIAMETAL, Biel (CH) DIATEST, Darmstadt DIBO-TECH, Metzingen DIEBOLD, Jungingen DIETERLE, Rottweil DIJET, Osaka (J) DIN, Berlin DIRINLER, B. Cigli-Izmir (TR) DISKUS, Dietzenbach-Steinberg DITTEL, Landsberg/Lech DIVIPREC, Berriz-Vizcaya (E) DIXIMACHINES, Le Locle (CH) DLOG, Olching DMG MICROSET, Bielefeld DMT-DREHTECHNIK, Lörrach DM2, Travagliato, BS (I) DOIMAK, Elgoibar (Guipuzcoa) (E) DONAU, Ehingen DONE, Hayward, CA (USA) DOOSAN, Changwon-City, Kyungnam (ROK) DORIAN, East Bernard, TX (USA) DORMER ITALIA, Milano (I) DÖRRIES SCHARMANN TECHNOLOGIE, Mönchengladbach DP TECHNOLOGY, Camarillo, CA (USA) DRAGAO, Pacos de Brandao (P) DRAGON, Incheon (ROK) DREHER, Engelsbrand DREI-S-WERK, Schwabach DRESS, Ötisheim DREX PALOTTI, Vimodrone, MI (I) DUFIEUX INDUSTRIE, Echirolles (F) DUGARD, Hove, W-Sussex (GB) DUPLOMATIC, Legnano, MI (I) DURMAZLAR, Bursa (TR) DÜRR ECOCLEAN, Filderstadt DÜRR PRÄZISIONSWERKZEUGE, Öhringen DVS, Sinsheim E E+A ELEKTROMASCHINEN, Möhlin (CH) EARTH-CHAIN, Sha-Luh, Taichung (RC) EBERHARD, Nordheim EBERLE, Augsburg February 2005 ECKELMANN, Wiesbaden ECKERLE & ERTEL, Kinding-Haunstetten ECOCA INDUSTRIAL, Taichung (RC) ECONOMOS, Bietigheim-Bissingen ECOROLL, Celle ECS, Calenzano, Fi (I) EDEL, Pliezhausen EF COOLING, Dällikon (CH) EFD, Freiburg EFFGEN, Herrstein EGANA, San Sebastian (E) EGW, Ehingen-Donau EHWA, Osan-City/Kyungki-Do (ROK) EIFELER WERKZEUGE, Düsseldorf EIMA, Frickenhausen EKD GELENKROHR, Erkrath EKIN, Amorebieta (Vizcaya) (E) EL.MORE ENGINEERING, Sesto S. Giovanni (I) ELBE, Bietigheim-Bissingen ELBO CONTROLLI, Meda, MI (I) ELB-SCHLIFF, Babenhausen ELCO, Fougeres (F) ELECTRO ARC, Brierley Hill, West Midl. (GB) ELECTRONICA, Pune (IND) ELESA, Monza, MI (I) ELGO-ELECTRIC, Rielasingen ELHA, Hövelhof ELKA, Wiedergeltingen ELTRO, Baesweiler EMA INDUTEC, Meckesheim EMAG, Salach EMAG LASER TEC, Salach EMB WITTLICH, Laufeld EMCO MAIER, Hallein (A) EMISSA, Le Locle (CH) EMO, Bretten-Gölshausen E.M.S., Saverne (F) EMT, Ostim - Ankara (TR) EMUGE, Lauf a.d. 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(CH) MEYRAT, Biel (CH) MFL, Steyrermühl (A) MHG, Düsseldorf MIB, Spangenberg MICRO ABRASIVES, Leinfelden-Echterdingen MICRO ENGINEERING, Chandigarh (IND) MICRO TECHNICA TECHNOLOGIES, Kornwestheim MICROCUT, Lengnau BE (CH) MICROMATIC, Ghaziabad (IND) MICRON, Yamagata (J) MICROTAP, Taufkirchen/München MICROTEST, Thalwil (CH) MIKROMAT, Dresden February 2005 MIKRON AGNO, Lugano (CH) MIKRON NIDAU, Nidau (CH) MIKRON TOOL AGNO, Agno (Lugano) (CH) MIKROSA, Leipzig MIKSCH, Göppingen MILLER, Altenstadt MILLTRONICS, Waconia, MN (USA) MIMATIC ZETTL, Betzigau MIOS, S.Vito Di Vigonza, PD (I) MIRCONA, Gävle (S) MISSLER, Bondoufle Cedex (F) MISSLER SOFTWARE, Evry (F) MITEE-BITE, Center Ossipee, NH (USA) MITSUBISHI ELECTRIC, Tokyo (J) MITSUBISHI MATERIALS, Tokyo (J) MITSUI SEIKI KOGYO, Tokyo, Shinagawa-ku (J) MITUTOYO, Kawasaki, Kanagawa (J) MIYANO, Nagano-Ken (J) MKR, Monheim MÖCK, Sonnenbühl MOLBRO, Soro (DK) MOLLART MICRODRILL, Hamburg MÖLLER WERKE, Bielefeld MONFORTS, Mönchengladbach MONNIER + ZAHNER, Safnern (CH) MOORE, Bridgeport, CT (USA) MORA, Aschaffenburg MORI SEIKI, Nara (J) MORSE, Canton, OH (USA) MÖSSNER, Eschach MOTOREX, Langenthal (CH) MPM, Erlangen MSC.SOFTWARE, München MST, Ikoma, Nara (J) MTE, Zestoa (Guipúzcoa) (E) MTM, Marienheide MTS, Berlin MÜGA, Villingen-Schwenningen MÜLLER CO-AX, Forchtenberg MÜLLER, HEINRICH, Pforzheim MURATA, Kyoto (J) MVD INAN, Konya (TR) MVD MACHINE, Konya (TR) MVM, Correggio RE (I) MW HYDRAULIK, Kahl am Main N NABERTHERM, Lilienthal NACHI-FUJIKOSHI, Tokyo (J) NACHREINER, Balingen NAGEL, Bestwig NAGEL, Nürtingen NAKAMURA, Ishikawa (J) NANN, Böttingen NAWA, Veringenstadt NAXOS-UNION, Frankfurt NAXOS-UNION SCHLEIFMITTEL, Butzbach NC-AUTOMATION, Kempten NEU, Grünstadt NEUAR, Taipei Hsien (RC) NEUHÄUSER, Prüm NEWALL, Leicester (GB) NEWEN, La Roche sur Foron (F) NEXTURN, Kyungki-do (ROK) NIIGATA, Niigata City (J) NIKKEN KOSAKUSHO, Osaka-fu (J) NILES, Berlin NILES-SIMMONS-HEGENSCHEIDT, Chemnitz NINE-9, Taiping City (RC) NIPPON THOMPSON, Tokyo (J) NISSIN, Kyoto-City (J) NISSIN, Himeji City, Hyogo Prf. 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Company name and address: ......................................... ......................................... ......................................... ......................................... ❑ Please send us the application forms without obligation. ❑ EMO Hannover 2005 WFL, Linz (A) WHIZCUT, Helsingborg (S) WIA, Seoul (ROK) WIDIA, Essen WIEDMANN, Deggingen WIKUS, Spangenberg WILLEMIN - MACODEL, Bassecourt (CH) WILSON TOOL, Rodenberg WINEMA, Bisingen WINTERTHUR SCHLEIFTECHNIK, Winterthur (CH) WIRTH, Balzheim WIRTH ET GRUFFAT, Pringy (F) WISSNER, Göttingen WITTE, Bleckede WITTENSTEIN MOTION CONTROL, Igersheim WITZIG & FRANK, Offenburg WMH TOOL GROUP, Schwarzenbach (CH) WMS SINSHEIM, Sinsheim WMZ, Schwalmstadt WNT DEUTSCHLAND, Kempten WOERNER, Wertheim WOHLENBERG, Hannover WOHLHAUPTER, Frickenhausen WOLF, Brackenheim WOLF GRUPPE, Bruchmühlbach WOLFRAMCARB, Castellamonte, TO (I) WOLLSCHLÄGER, Bochum WOLTERS, Rendsburg WTE PRÄZISIONSTECHNIK, Ehrenfriedersdorf WTO, Ohlsbach WYLER, Winterthur (CH) WYSSBROD, Biel (CH) X XUBI, Azkoitia (E) Y YAMASA, Kisikkoy / Izmir (TR) YAMAWA, Tokyo (J) YAMAZAKI MAZAK, Aichi Pref (J) YASDA, Okayama (J) YEA-CHING, Hsin Chuang Taipei (RC) YEONG CHIN, Taichung (RC) YESTOOL, Ansan-City (ROK) YG-1, Incheon (ROK) YIH CHUAN MACHINERY, Taichung (RC) YING LIN, Tainan Hsien (RC) YINSH, Taichung (RC) YUANG HSIAN, Chang Hua (RC) Z ZAYER, Vitoria (Alava) (E) ZDAS, Zdár nad Sázavou (CZ) ZECHA, Königsbach-Stein ZEISS, Oberkochen ZENIT, Arcore, Mi (I) ZF FRIEDRICHSHAFEN, Friedrichshafen ZHUZHOU, Zhuzhou Hunan (VRC) ZIMMER + KREIM, Brensbach ZIMMERMANN, F., Denkendorf ZIPPEL, Neutraubling ZOLLER, Freiberg am Neckar ZÜRN, Dußlingen 7-LEADERS, Taichung City (RC) Edition: 2 February 2005 We need about . . . . . . . . . . . . . . . . . . sqm. ❑ We have some questions about EMO Hannover 2005. Please call us. ❑ I would like to receive the ExpoKurier as an electronic newsletter by e-mail. E-mail-address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . For our permanently up-dated list of exhibitors please visit www.emo-hannover.de. The trade fair catalogue and the entrance tickets can be ordered online. February 2005 Page 9 For your diary: “New machine tools for tomorrow’s production” Symposium at EMO Hannover 2005 on 15 / 16 September 2005 How will we be producing tomorrow? This is an enthralling question that is giving the industry, politics, and the sciences no rest. Companies of all sizes are acting today in a fast-changing economic environment. The pressure of rising costs, the accelerating propagation of new technologies, new aggressive competitors on the market, and the ever tighter intermeshing of the world economy are only a few keywords that describe this complex of problems. Germany and its industry have only the one chance: to employ imagination and highly trained persons in the development of innovations that safeguard their lead in technology. Answers to this “how” will be given by the symposium “New machine tools for tomorrow’s production” at EMO Hannover 2005. This transfer event will also be presenting the results of a core research project of the same name that about eighty partners from industry and the economy have created. The BMBF, the German Federal Ministry of Education and Research, utilises this core project for the targeted promotion of top technologi- cal and organisational services for all aspects of the machine tool as the heart of industrial production. The Ministry will be providing about 25 million euros, and a similar amount will be contributed by the industrial partners. A key constituent of the project is the transfer of results for generating synergies. EMO Hannover as the meeting point for the whole specialised world of production technologies for both providers and users is the ideal forum for presenting research results to a broad trade public. On the agenda are twelve multidisciplinary projects and a strategic accompanying project. These cover a wide range of subjects that have something to offer for every manufacturer and every user of production technology. WZM20xx – development of a scenarioassisted analytical instrument for developing strategies HiDynMolder – development of a higly dynamic machining centre for micro and precision mould construction MechaSpeed – high-speed precision milling and grinding centre with integrated mechatronics MICROSTRUCT – machine development for manufacturing expansive surfaces with functional microstructures SonicPrecision – ultrasonic-assisted hardmetal carbide turning for manufacturing hardened steel components KombiMasch – combined processes in modular machine tools for shortening process chains in the manufacture of rotationally symmetrical components FEM depiction of a lathe with parallel kinematics from the ELANO project which was terminated in 2004. Photo: INDEX-Werke GmbH & Co. KG Hahn & Tessky, Esslingen SilEnT – acoustically optimised design of machine tools with highly dynamic process stimulation POLAR – development and testing of a machine tool for laser beam polishing METEOR – multitechnology-oriented reconfigurable machine tools ADVOCUT – adaptive, fully serial machine tool with highly integrated mechatronic milling module for HSC processes SimCAT – integration of CA technologies for full simulation and optimisation of production facilities, from CAD to simulated hardware in the loop HarWeST – easy-to-handle machine tools for the future series production of cubic parts The symposium will be hosted by the German Federal Ministry of Education and Research in cooperation with the VDW. You will be receiving your invitation and the detailed agenda in good time. LoeWe – lifecycle-oriented machine tool that with transparent investment costs. The objective is a practicable limitation of functionality on a technologically high level. Trends following technologies – technologies following trends Almost all of the renowned manufacturers of production technology from all over the world will be present at EMO Hannover. For them the event is the best visited innovation forum and therefore an obligatory appointment for proving to their customers competence and technological performance. Many manufacturers orient their innovation cycles specifically to this trade fair. Almost all innovations for production in the past were premiered at an EMO. Accordingly the visit to EMO is also obligatory for international customers from all user industries. Nowhere else can the international trade public from Europe, Asia, and America meet such an extraordinary concentration of new products and services as here in Hanover. Despite its size, EMO Hannover is strictly divided into product groups, so visitors can specifically gain a fast and extensive overview. This facilitates orientation and in addition makes the trade fair attractive. Global competition concentrates above all on enhancing the machine availability and flexibility and on cutting production costs. The modernisation of production technology is therefore a constant challenge to all branches of industry. For this a broad range of manufacturing technologies are available that will be presented at EMO Hannover. The Contact: Dr. Timo Würz VDW, Research and Technology Phone +49 69 756081-17 E-mail [email protected] steps as possible and that can be quickly retooled and therefore used for a large number of diverse products. Here, concepts like method integration and reconfigurability are named particularly on the sectors with major users such as the automotive industry. In the discussion on future manufacturing technologies the methods for machining new materials, e.g. fibre composites and ceramics, are gaining ground. Rapid prototyping and rapid tooling methods are gaining importance in efforts towards ever shorter times to market for new products. Miniaturisation and microproduction are also marked by trends whose ranges of applications at present still appear limited, yet promise considerable potential for the future. The same applies to clean room technologies. On the other hand a trend can be observed that new machines are concentrating on only one method and one reliable stable process – and In both cases the essential performance in developments over the next few years will consist in qualifying these technologies for applications Clean room technology is marked by a trend that promises considerable potential for the future as well. Photo: Peter Wolters Surface Technologies GmbH & Co. KG, Rendsburg following presents a number of trends in the form of keywords. Many users, particularly in the highly developed industrial nations, are concentrating on automation. They need integrated systems, e.g. machines fitted with robots, image processing systems, and automated materials flow systems. In addition, demand is for flexible machine concepts that combine as many process Page 10 February 2005 under industrial production conditions. Also, there is a need for improved integrated surfacing technologies. Media service for EMO Hannover 2005 In addition, there is still demand for technologies that facilitate maintenance. Sensors for monitoring machine components, for monitoring and, if necessary, counteracting tool wear, and for information and diagnostic functions via various communication media such as the internet or mobile phones are named here as examples. Whether from home or abroad, visitors to the EMO wish to concentrate their attention on essentials. In preparing for their visit, they make use of the media. Good reason for you too to let the media put your company and its products right in the public eye, attracting visitors in their droves to your stand at the EMO. The EMO Hannover 2005 organiser, VDW, offers support for your professional media work in the form of its comprehensive service pack. This will be sent to you in the near future. The individual features of the media service pack include: Many users are today concentrating on process automation by integrated systems, e.g. machines fitted with robots, image processing systems, and automated materials flow systems. Photo: samag Saalfelder Werkzeugmaschinen GmbH, Saalfeld Capture media attention and ensure the success of your trade fair presence – Publication of a press guide, ensuring contact to your company both before and during the trade fair. – Publication of your technical press information (TPI) on the internet. – Publication of the most important domestic and foreign trade journals and contact persons for your PR activities in advance of EMO Hannover. – The EMO topic-of-the-day service aimed at ensuring links to topical press and dailies. – Brief information on EMO Hannover 2005 for the use of your local media. – Press pigeon holes which you can rent on the internet. – Press pigeon holes which you can rent in the EMO press centre. – Support in planning your press conference. The EMO press team offers you help in all aspects of your media work. You can also find full downloadable information on the media service on the internet at www.emo-hannover.de in the Exhibitor Services section. Marketing service for EMO Hannover 2005 Contact: Sylke Becker, VDW, Press and Public Relations Phone +49 69 756081-33 E-mail [email protected] Promoting your trade fair success Your presence at EMO Hannover 2005 will be a success if you manage to reach your target groups, make as many new contacts as possible, and welcome most, if not all, of your existing customers to your stand at the trade fair. To support your EMO Hannover 2005 marketing, the trade fair’s organiser, VDW, offers all exhibitors a comprehensive advertising media pack. The PR activities of exhibitors and the VDW thus complement each other. The vast majority of EMO exhibitors regard this assistance as very helpful. Furthermore, many visitors will gladly respond if invited to a trade fair. And so: the more exhibitors who participate in this concept of cooperative advertising, the greater its success will be. The advertising media pack will be sent to you by post in the next few days. You can make use of the following material: – For advertisements in advance of the trade fair: a comprehensive list of international periodicals which contain advertising for the EMO. – For publicising the fact that you are taking part in the trade fair: a comprehensive advertising material pack ranging from a hall allocation plan indicating where to find your stand, through to posters, stickers, and visitor brochures for widespread distribution among your customers. All the materials have space for your company details. – For targeted invitations to your customers: attractive invitation cards, guest passes which are also valid for public transport travel in Hanover, and personal organisers. The EMO trade fair team is at your service for all questions relating to marketing. The full information regarding the advertising media pack can also be found on the internet at www.emo-hannover.de in the Exhibitor Services section. Contact: Dr. Fred Steiner, VDW, Managing Director EMO Hannover Phone +49 69 756081-56 E-mail [email protected] Success thanks to “Marketing hand in hand” Among the countless metalworking trade fairs throughout the world, EMO Hannover is indisputably the most widely known. It also enjoys an unrivalled reputation. This unique position is the fruit of assiduous attention to detail over a period of decades with regard to the fair’s quality and its international character. In the course of the years, the fair’s organiser, VDW, has established an appreciation among experts and specialists of EMO Hannover as the top event within the branch. A whole range of individual activities and measures have contributed – and still contribute – towards achieving this goal. Taken together, they ensure the success of the trade fair for all involved. The organisers have established a firm place for EMO Hannover in the minds of experts throughout the world, while at the same time – as the trade association of the machine tool industry – keeping a keen eye on global market developments and manufacturing technology requirements worldwide. Press conferences, presentations, and other events drawing attention to EMO Hannover are held in more than 60 countries on all continents across the globe. By means of these events, the organisers address important manufacturers, customers, and contact multipliers. As a result, EMO Hannover is a household name for exhibitors, visitors, organisations, ministries and tour operators alike – on a worldwide scale. And detailed, global reporting in trade and economic journals and in daily newspapers creates the allimportant publication context for the EMO. Across Europe and across the globe, the VDW promotes this, the leading metalworking trade fair, focussing on both well-established and newly emerging markets. EMO advertisements appear in key trade periodicals and in the business and daily press in more than 150 countries worldwide. In addition, all within trade circles are well aware that detailed information on the full EMO range of offers, and on the individual exhibitors’ range of goods and services, can be found online at www.emo-hannover.de, and that the electronic visitor guidance system EBI at the trade fair itself offers a wealth of information, clearly arranged according to technologies, on what is being presented at EMO Hannover. Nevertheless, all of this is only one side of the coin. What has enabled EMO Hannover to become the absolutely top metalworking trade fair is its concept of cooperative marketing involving both organisers and exhibitors. While, for the shared success and benefit of all involved, the VDW, as the trade fair’s organiser, has succeeded over the years in establishing EMO Hannover as the leading event within the branch, the exhibitors have pursued a strategic policy of winning customers. The joint activities of organisers and exhibitors have thus always complemented each other, culminating in the joint success of EMO Hannover. To this end, the VDW supplies companies with material informing them of global EMO advertising activities. This assists exhibitors when planning and structuring their own advertising measures. The VDW also supplies its exhibitors directly with advertising media which enables them to benefit from the familiarity of the EMO brand, inviting their customers to this top branch event, according to the motto: “Cooperative advertising ensures joint success!” Contact: Dr. Fred Steiner, VDW, Managing Director EMO Hannover Phone +49 69 756081-56 E-mail [email protected] February 2005 Page 11 New year’s business off to a good start for German machine tools Boost from global economic situation Business in 2004 fared even better for Germany’s machine tool sector than had been forecast before the year was out. The German Machine Tool Builders’ Association (VDW) anticipates sizeable growth in production of what is likely to be 8 per cent. The Association also expects a further 4 per cent growth in 2005. German machine tool production Upswing will go on German machine tool builders sell 60 per cent of their machines outside the country. Exports rose by 10 per cent in 2004 to almost 5.5 billion euros, domestic sales rising by 4 per cent to 3.7 billion euros. Bill. EUR 2004 = estimate 2005 = forecast 12 Repair, maintenance, installation Production (machines, parts, accessories) 9.6 10 9.1 (-5%) 9.8 (+8%) 10.2 (+4%) 8 More than any others, it was the boom market China which ensured such good business. The People’s Republic accounts for 17 per cent of foreign demand and 13 per cent of all exports. The volume of exports has tripled over the last four years. China was closely followed by the USA as the second biggest customer. For many years the USA was the most important buyer of German machine tools, until exports slumped by one third at the beginning of the decade due to structural market changes within the USA and increased foreign investments on the part of American industry. It was not until 2004 that exports began to increase again. “The mood is exceptionally good within the German machine tool sector,” according to VDW Chairman, Carl Martin Welcker, speaking at the Association’s press conference in Frankfurt/Main. In absolute terms, production in 2004 amounted to a volume of 9.8 billion euros. According to Welcker, this figure was only ever exceeded in the annus mirabilis 2001. While it is true that, contrary to all expectations, foreign and domestic business fared equally well in the first half of 2004, Welcker pointed out that it was nevertheless “clearly foreign business which brought the main drive to both demand and production over the year as a whole.” Welcker drew attention to the significant fact that Japan has developed positively as a customer. Although Japan is certainly one of the major markets worldwide, it is also regarded as one of the most difficult. As a rule, the Japanese tend to rely on their own manufacturing technology. Accordingly, less than 2 per cent of Germany’s exports are for the Japanese market but, as Welcker pointed out, “there is a great demand and a high level of respect in Japan for German products when it comes to highly demanding technologies in which Orders increased by 19 per cent to 9.7 billion euros. In spite of the strength of the euro, foreign orders rose during 2004 by almost 25 per cent, while domestic customers “only” placed 11 per cent more orders. The more than 2 billion euros difference in volume indicates the start of a domestic upswing. 6 10.2 4 8.8 7.2 5.5 6.9 7.2 1996 1997 8.5 1998 1999 9.1 9.0 8.5 9.2 9.5 2004 2005 5.3 2 0 In Germany the production of machine tools will continue to grow in 2005 as well. 1991 1992 1993 1994 1995 2000 2001 2002 2003 Note: Since 1995 including installation, since 2002 including repair, maintenance Sources: Federal Statistical Office, VDMA, VDW German manufacturers have particularly specialised.” Operating and activity rates both high – but increased employment levels unlikely The operating capacity figure for 2004 averaged out at 89 per cent, reflecting the high level of activity within the branch. At a figure of 6.2 months, the backlog of orders was slightly lower than the previous year’s level. There is considerable potential here, especially if comparison is made with maximum values in past economic cycles. Welcker remarked that “on the other hand, technical processing times have dropped significantly, so that there is a limit to how far comparisons can be made.” An average 65,000 staff were employed in 2004, a figure which is 3 per cent or roughly 1,900 employees less than World machine tool production – Rise expected Bill. EUR 6.3 8.1 VDW forecast 2004: +12% on Euro basis 50 45 the previous year. Although the low was past by August, Welcker forecast that “increased employment can only be anticipated in the very long term, if at all.” The experience of the recent past has shown that peak order periods in the extremely cyclical machine tool trade are primarily coped with by means of worktime accounts and loan workers. German machine tools well positioned internationally On the global market, Germany was able to defend its position unchallenged as world vice-champion, second only to Japan, and with a 20 per cent share of the market. Calculated in euros, German production rose by 8 per cent (not counting parts and accessories), whereas initial VDW estimates suggest a rise of 12 per cent to 37 billion euros or even of 23 per cent to 45 billion US dollars on a world scale. Here too, overproportional growth clearly took place in Asia, i.e. in Taiwan, China, and Japan. And America once again experienced a sturdy rise in production as it moved out of its historic all-time low. Although there is talk of slackening drive in global economics generally, the prospects are not so bad at all as regards the individual foreign markets. In the USA, the economic cycle is probably past its peak. However, it is an undisputed fact that US road vehicle builders require to invest further in cost-cutting manufacturing technology if they even wish to stabilise their share of the market. Japan and China are likely to remain trump. In those South Asian countries so heavily hit by the tsunami flood disaster, the general view is that there will be no long-term negative repercussions for the economy. Headed by Brazil, South America’s national economies continue their consolidation course, significantly expanding their industrial capacities. In Central and Eastern Europe, industrial build-up is making way for the expansion of capacities. As a consequence of the continued positive global economic climate, there is a steadily growing willingness to make investments, even in the exportoriented countries of Western Europe. 40 Looking to 2005: foreign trade will set the tone 35 30 25 20 15 10 40.9 33.1 32.1 34.2 30.4 42.1 37.4 36.5 34.1 27.2 24.6 27.5 29.8 34.1 34.8 41.5 34.0 32.6 36.5 23.4 5 0 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998* 1999 2000 2001 2002 2003 2004 Note: excluding parts, accessories; 2003 = VDW estimate / 2004 = VDW forecast Source: VDW The VDW is expecting this year a further growth of 12 per cent for the world production of machine tools. On the basis of the positive outcome of 2004, the German machine tool branch has entered the new business year with plenty of verve. In 2005 too, machine tool manufacturing will primarily be influenced by developments in the world economy. Looked at together, the VDW sees very good reason to expect a further growth of 4 per cent in production for the year 2005. Page 12 February 2005 Lively business for precision tools The German precision tool industry logged up 6 per cent more orders in 2004 than in the previous year, achieving a total turnover of around 8 billion euros. This means that the branch has held on to its approximately 7 per cent share of the total engineering industry turnover. The various product groups contributed in vastly differing degrees to the overall figure: cutting and chucking tools displayed considerable growth over against the year 2003 as regards incoming orders. The chucking devices clocked up a rise of 13 per cent, and thus even managed to top cutting tools by a whole 3 per cent. There are clear signs of a positive trend in this sector in the last quarter of 2004. Manufacturing, measuring, and testing technologies also won a fair amount of ground last year, with orders increasing by 8 per cent and turnover by 6 per cent. This allowed that particular sector of the branch to continue the longlasting positive course it has enjoyed in the past. Matters were quite different for the German tool construction industry. It was faced last year with sluggish demand, as a result of which it was forced to accept a drop of 4 per cent in incoming orders compared to 2003. Turnover also amounted to around 4.5 per cent less than it had been in the previous year. ments. German exports to the USA thus rose by 19 per cent, those to France by 9 per cent, and exports to Italy by 7 per cent. China moved forward to 10th position, with a growth figure of 57 per cent. By contrast, however, deliveries to the new EU member states dropped by 11 per cent in 2004. The positive development in incoming orders from abroad is ample evidence for the fact that German precision tools were again in high demand worldwide in 2004. With an increase of more than 6.5 per cent over against 2003, German manufacturers were able to consolidate their lead, coming top of the world export league with a more than 22 per cent share of world trade, ahead even of Japan which only achieved 17 per cent. Unfortunately, domestic demand showed a great deal less dynamism than exports did, gaining by no more than Exports set a new record, rising to a 52 per cent share of German precision tool production in 2004. The most important retail markets – the USA, France and Italy – showed dynamic develop- 2 per cent over the year as a whole, although a positive tendency was also clearly to be seen here in the last quarter of 2004. On the whole, imports remained stable at the level they had been at in 2003. Partly on account of developments in the euro exchange rate over against the US dollar, foreign manufacturers of precision tools were affected to varying degrees by the slack demand within Germany. Thus, for example, the two major sup- Total production and foreign trade in precision tools in billion euros 9 Production Export Import 8 7 6 5 4 3 2 1 0 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 plier nations Switzerland and Japan both showed growth amounting to 12 per cent, while imports from the thirdin-line, Italy, dropped by 6 per cent. Imports from the new EU member states dropped by an even more dramatic 14 per cent. Positive expectations for 2005 The precision tool industry is expecting the same dynamism in demand to hold well into the year 2005, since some catching up with postponed investments may well be seen in the course of the current year. Over and above this factor, the branch is optimistic that the top global trade fair EMO Hannover 2005 will help to stimulate demand. Precision tools will once again constitute the second-largest group of exhibitors at this year’s exhibition, second only to machine tools. On the whole, then, the hope is well founded for a rise in turnover of 4 per cent once again in the year 2005. 2004* Contact: Alfred Graf Zedtwitz VDMA-Precision Tools Phone +49 69 6603-1269 E-mail [email protected] Source: official statistics, *2004 incl. VDMA estimates German investment freeze beginning to thaw Economic experts have mixed feelings as they look ahead to the further course of the current year. German-based companies, on the other hand, are on the whole optimistic in their outlook, planning to invest more this year than they did in 2004. It is, however, true that not all the companies concerned are investing with the primary aim of expanding their capacity. For many of them, the major concern is to modernise their plants and to cut their production costs. As seen from the companies’ perspective, the prospects are looking fairly good for increasing investments – despite possible stumbling blocks in the form of high oil prices and the appreciation in value of the euro. This, at least, is a conclusion which can be drawn from the latest survey conducted in autumn 2004 by the German Institute for Trade and Industry (IW) in Cologne. According to the survey, those companies planning to expand their investment budgets this year constitute a relative majority (at a figure of 27 per cent) for the first time since the first-ever all-Germany survey was conducted in 2002. By contrast, only 23 per cent of companies are expected to put less money into new plant and business premises than they did in 2004. The IW survey More companies intend to increase their investment budgets in the current year, according to a recent survey by the German Institute for Trade and Industry. Photo: vario-press indicates a particularly optimistic outlook on the part of West German manufacturers of investment goods and purchase materials and supplies, almost one third of whom plan on making new acquisitions. The motivation behind the investments, however, is highly varied in nature. Modernisation. One of the most important motives named by companies in both East and West Germany, for example, was that of bringing their machinery up to the latest technical standards again after the investment freeze of recent years. Cost cutting. In the old West German states, however, costs continue to be by far the most decisive factor. Almost two-thirds of all companies will make investments in 2005 which are aimed primarily at reducing production costs. East of the River Elbe, this is also the case in almost 50 per cent of all businesses. The recent reduction in labour costs – due to more flexible work time, for example – is sure to meet with the approval of these companies. This development was named by almost 30 per cent in West Germany and a good 20 per cent in East Germany as being a crucial investment incentive. Expanding capacity and boosting sales. One of the tell-tale signs of a solid economic upswing is when both domestic and foreign demand increase, resulting in companies expanding their manufacturing potential. The IW survey gives much cause for optimism on this particular count: Two companies in five in both East and West Germany are making new capacity investments this year. In addition, roughly 20 per cent of those asked explicitly regard improved sales prospects as a motivation towards making investments – whereby the companies concerned regard the impulse from domestic trading as even more important than that involving the export trade. Imprint Editor: VDW (Verein Deutscher Werkzeugmaschinenfabriken) Frankfurt/Main EMO Contact Dr. Fred Steiner Phone +49 69 756081-56 E-mail [email protected] www.emo-hannover.de Editorial office Sylke Becker, VDW, Press and Public Relations Phone +49 69 756081-33 E-mail [email protected] www.vdw.de Layout dfg – Dornauf Foto & Graphik E-mail [email protected] Production W. Zertani, Druckerei und Verlag, Bremen E-mail [email protected]