PDF-Download 2015
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PDF-Download 2015
E-COMMERCE CONGRESS AND EXPO 15 CONNECTING COMMERCE OCTOBER 7 & 8, 2015 DUSSELDORF, AREAL BÖHLER Register by June 30 and save up to €400 AMONG THE PARTICIPATING SPEAKERS… Otto Group Douglas MADE.com FutureCast Dr. Rainer Hillebrand Nicholas C. Denissen Julien Callede Andrew Keen Vice Chairman of the Board Group Director E-Commerce Co-Founder and COO Executive Director Musikhaus Thomann EMP Project A Ventures Puma Hans Thomann Ernst Trapp Dr. Florian Heinemann Felix Jahn Managing Director CEO Managing Director Head of E-Commerce An event by: www.neocom.de Supporters: 15 Welcome to NEOCOM 2015! Dear Ladies and Gentlemen, This October more than 1,000 representatives from the world of e-commerce will convene in Dusseldorf for the annual meeting of the industry, NEOCOM 2015. You can look forward once again this year to a number of highlights: The NEOCOM Night the evening before – This year with new awards A top-class congress programme – With more than 40 presentations An extensive parallel programme – Workshops and interactive formats from a total of 100 speakers on 5 stages The largest e-commerce exhibition in Germany – Meet the key providers in the industry Networking, networking, networking – Expand your network Be at the annual event of the industry and secure your place now at the congress and the exclusive NEOCOM Night the evening before. We look forward to seeing you there! Best regards, Martin Groß-Albenhausen Managing Director bevh Services GmbH Markus Howest Editor-in-Chief Der Versandhausberater Ioana Sträter Managing Director Management Forum der Verlagsgruppe Handelsblatt GmbH Some of the participants in 2014 3PAGEN • ab-in-die-BOX • adidas • Adolf Würth • Amazon.de • ANTEVORTE • Apotheek DocMorris N.V. • Arnulf Betzold • Askari Sport • Atelier Goldner Schnitt • baumarkt direkt • Bär • Baur Versand • bonprix Handelsgesellschaft • Bosch lawn and garden • Butlers • Brennenstuhl • buch.de • C & A Online • CALL A GIFT • CBR eCommerce • CHANNEL21 • Chocoladenfabriken Lindt Sprüngli • Collins • cooks & wines • GLOSSYBOX • Deerberg Versand • Dentina • DePauli • Detlev Louis • DURABLE • E. Breuninger • ebay Europe • edding International • eFashion Boulevard • ElectronicPartner • Emmas Enkel • Emilia Lay • eFashion Boulevard • Engelhorn • Esprit • Europa Apotheek Venlo • fashion2need • Fischers Lagerhaus • Fressnapf • Frontline • FUN Factory • GALERIA Kaufhof • Gardena Deutschland • Gärtner Pötschke • Gebrüder Götz • GleitGut • Globus • Globetrotter • Gudrun Sjödén • H&M • Hagebau • Hammer Sport • Hans Soldan • Hawesko • Hess Natur • Hornbach Baumarkt • HR Home Shopping • IKEA Deutschland • INDITEX S.A. • internetstores • INTERSPORT • Jacques‘ Wein-Depot • K - New Media • Karstadt Warenhaus • KATAG • Keller Fahnen • Koffer24 • Krähe Versand • Küche & Co • LEGO • Liberta Motorcycles • Libri.de • Lidl E-Commerce • Loberon • Lofty Zweitfrisuren • L‘ORÉAL Deutschland • Macy‘s • Mammut • Mango • MDM Münzhandelsgesellschaft • Metro Systems • Mister Spex • Möbel Kraft • Mornin‘ Glory • Münzversandhaus Georg Reppa • Musikhaus Thomann • mymuesli • MyParfum • mytheresa.com • Neckermann.at • NETdental • OBI E-Commerce • Office Depot • Orell Füssli Thalia • Otto • Parador • Parfümerie Douglas • Peek & Cloppenburg • Poco Service • Procter & Gamble • Pro-Idee • RaceChip Chiptuning • real,-SB Warenhaus • Reuters • Rossmann • s.Oliver • Schwab Versand • SOMATEX Medical Technologies • SportScheck • sprd.net • SSI Schäfer Noell • STABILO • Tchibo • Tengelmann Warenhandelsgesellschaft • Tirendo • TOM TAILOR • TOYS „R“ US • Urbanara • Verlagsgruppe Weltbild • Walbusch • Westwing Home & Living • Willy Bogner • windeln.de • Zalando • zero • ZEUS • ZooPlus • Zur Rose 2 …ADDITIONAL SPEAKERS Atalanda Aponeo Betzold Versand Contorion Roman Heimbold Managing Director Hartmut Deiwick Ulrich Betzold Dr. Frederick Roehder Commercial Director Managing Director dunnhumby (a tesco company) Managing Director einhorn Runners Point L`OCCITANE Howard Langer Philip Siefer Sebastian Labud Alexander Kaschefi Global Managing Director of Pricing & Promotions Chief Executive Unicorn Director E-Commerce Head of E-Commerce Mammut Sports Rajapack Ravensburger Cairo/bevh Stefan Merkt Harald Schönfeld Alexander Eisele Gero Furchheim Chief Channel Officer General Director Head of E-Commerce Chairman / CEO Shopwings Simon-Kucher & Partners teamX.digital The Whisky Store Conrad Bloser Prof. Hermann Simon Kathrin Haug Horst Lüning Founder Founder and Chairman Managing Partner Owner simple system Hans Soldan Trendwolves NV AND MANY MORE … Andreas Moser Rene Dreske Maarten Leyts Managing Director (as of July 1, 2015) Managing Director Founder / CEO www.neocom.de www.twitter.com/neocom_de www.facebook.com/neocom.de 3 15 NEOCOM NIGHT (GALA) OCTOBER 6, ALTE FEDERNFABRIK Experience the glamourous opening of NEOCOM 2015 Look forward to the glamourous opening in the Alte Federnfabrik the evening before the congress. Each year the big names meet here for intensive talks, to get acquainted and to celebrate the prize winners. NEOCOM PARTY OCTOBER 7, ALTE FEDERNFABRIK Celebrate into the wee hours At the end of an exciting congress day, the NEOCOM Party will take place in an extraordinary setting. Celebrate and dance with the top heads of the branch. Take this opportunity, in a laid-back atmosphere to meet your colleagues and partners and nurture and strengthen your contacts. Look forward to an exciting evening! 4 The winner of NEO 2014: IKEA NEOCOM Night and Party kindly sponsored by our premium partner THE PROGRAMME OCTOBER 7, 2015, 1ST DAY OF THE EVENT Opening of NEOCOM 2015 by both moderators Kathrin Haug, Managing Partner, teamX.digital and Martin Groß-Albenhausen, Managing Director, bevh Plenum 9:00 a.m. TRENDS, DEVELOPMENTS AND PROSPECTS IN E-COMMERCE 9:15 a.m. Opening The Development of E-Commerce in Germany and Its Impact Gero Furchheim, President, bevh und Vorstand, Cairo 9:45 a.m. Interview The Future of E-Commerce – Who Wins? Who Loses? Dr. Rainer Hillebrand, Vice Chairman of the Board, Otto Group 10:15 a.m. Interview Winner of the Digital Transformation Hans Thomann, Managing Director, Musikhaus Thomann (tbc) 10:45 a.m. Q&A 11:00 a.m. Coffee break, chats and time to visit the NEOCOM 2015 Expo HOW E-COMMERCE CAN STAND UP TO AMAZON 11:40 a.m. International Keynote Gain Points With Unique Customer Experiences N.N., Marks & Spencers Kathrin Haug Martin Groß- Gero Albenhausen Furchheim Dr. Rainer Hillebrand Hans Thomann 5 THE PROGRAMME Plenum OCTOBER 7, 2015, 1ST DAY OF THE EVENT 12:10 p.m. CEO Roundtable Amazon – Friend or For? • Trading Across Markets – Good Sites, Bad Sites? • Together With Amazon – Whar Are the Opportunities? • Range, Service, Price? – Possible Strategies and Measures for Differentiation • Data, Flexibility and Process Optimisation – What Roles Will IT and Logistics Play in Future? In discussion are: Nicholas C. Denissen, Group Director E-Commerce, Douglas Hartmut Deiwick, Managing Director, APONEO Ernst Trapp, CEO, EMP 12:50 p.m. Q&A 1:00 p.m. Lunch, chats and time to visit the NEOCOM 2015 Expo DIFFERENTIATION - E-COMMERCE SUCCESS STRATEGIES 2:30 p.m. Best Practice In a Social Media Drunken Stupor Horst Lüning, Owner, The Whisky Store 3:00 p.m. Best Practice E-Commerce: Service Oasis – Unique Shopping Experiences Conrad Bloser, Founder, Shopwings 3:30 p.m. Exclusive Insights Headed for New Shores in Pricing – Opportunities and Risks for E-Commerce Prof. Hermann Simon, Founder and Chairman, Simon-Kucher & Partners 4:00 p.m. Q&A 4:15 p.m. Coffee break, chats and time to visit the NEOCOM 2015 Expo Nicholas C. Denissen 6 Hartmut Deiwick Ernst Trapp Horst Lüning Conrad Bloser Prof. Hermann Simon THE PROGRAMME OCTOBER 7, 2015, 1ST DAY OF THE EVENT 4:45 p.m. Interview How to Scale a Business Plenum WHAT‘S NEXT Julien Callede, Co-Founder & COO, MADE.com 5:15 p.m. Poetry Talk Scalable Startup – Social Entrepreneurship and Sex Philip Siefer, Chief Executive Unicorn, einhorn 5:45 p.m. Celebrity Speaker The Internet is Not the Answer Andrew Keen, Executive Director, FutureCast starting at 6:30 p.m. NEOCOM PARTY 2015 Julien Callede Philip Siefer Andrew Keen 7 PARALLEL PROGRAMME SESSION 1 OCTOBER 8, 2015, 2ND DAY OF THE EVENT CUSTOMER EXPERIENCE Moderator: Adrian Hotz, Founder and Owner, Inside E-Commerce 9:30 a.m. Best Practice Marketing – The Future Lies in Addressing the Customer Personally Daniel Harari, VP Client Services, Emarsys 10:00 a.m. Food for Thought The Gap in Customer Experience – What Customers Expect and What Merchants (Should) Offer Dr. Kai Hudetz, Managing Director, IFH Köln 10:30 a.m. Interview The Best of Both Worlds – Online City Wuppertal Roman Heimbold, Managing Director, Atalanda 11:00 a.m. Coffee break, chats and time to visit the NEOCOM 2015 Expo 11:45 a.m. Best Practice Logistics – Success Strategies for That Last Mile N.N. 12:15 p.m. Best Practice Customer Experience on the Omnichannel Journey Sebastian Labud, Director E-Commerce, Runners Point 12:45 p.m. International Keynote Dynamic Pricing – Insights From the UK Howard Langer, Global Managing Director of Pricing & Promotions, dunnhumby (a tesco company) 1:15 p.m. Adrian Hotz 8 Lunch, chats and time to visit the NEOCOM 2015 Expo Daniel Harari Dr. Kai Hudetz Roman Heimbold Sebastian Labud Howard Langer PARALLEL PROGRAMME OCTOBER 8, 2015, 2ND DAY OF THE EVENT Moderator: Martin Groß-Albenhausen, Managing Director, bevh 9:30 a.m. Best Practice E-Commerce for B2B – Here Are the Challenges to Expect SESSION 2 E-COMMERCE FOR B2B – THE NEXT BIG THING Harald Schönfeld, General Director, Rajapack 10:00 a.m. Best Practice Master Skills Shortages and Peak Loads With Innovative Personnel Concepts – Practical Examples of How Non-Monetary Personnel Strategies Can Contribute to a Company‘s Success Ulrich Betzold, Managing Director, Betzold Versand 10:30 a.m. Best Practice B2B-Markets in Transition. simple system‘s 14 Years of Experience in C Article Acquisition Andreas Moser, Managing Director (as of July 1, 2015), simple system 11:00 a.m. Coffee break, chats and time to visit the NEOCOM 2015 Expo 11:45 a.m. Best Practice The Future of B2B is Called Customer Experience Rene Dreske, Managing Director, Hans Soldan 12:15 p.m. Best Practice Dealing Successfully Across Markets (presentation title tbc) Dr. Frederick Roehder, Managing Director, Contorion 12:45 p.m. Discussion Round Challenges in B2B Commerce – The Topics of the Future for 2016 Session speakers discuss 1:15 p.m. Harald Schönfeld Lunch, chats and time to visit the NEOCOM 2015 Expo Ulrich Betzold Andreas Moser Rene Dreske Dr. Frederick Roehder 9 PARALLEL PROGRAMME SESSION 3 OCTOBER 8, 2015, 2ND DAY OF THE EVENT DIRECT SALES IN E-COMMERCE – STRATEGIES FOR MANUFACTURERS AND BRANDS Moderator: Sebastian Wohlrapp, Managing Director, dmc commerce 9:30 a.m. Best Practice Cross-Channel Marketing and Sales With a Tradition Alexander Kaschefi, Head of E-Commerce, L`OCCITANE 10:00 a.m. International Keynote The World‘s Key Online Fulfillment Models Francis Nicholas, Head of E-Commerce, Iglo UK (in Absprache) 10:30 a.m. Best Practice Multichannel – Conflicts or Synergies? Stefan Merkt, Chief Channel Officer, Mammut Sports 11:00 a.m. Coffee break, chats and time to visit the NEOCOM 2015 Expo 11:45 a.m. Best Practice Opportunities Through Personalisation – A New Business Area for a Company With Tradition Alexander Eisele, Head of E-Commerce, Ravensburger 12:15 p.m. Interview Customer Experience – How to Stand Out From the Competition Felix Jahn, Head of E-Commerce, Puma 12:45 p.m. Discussion Round Amazon‘s Commercial Strategies – What Works, What Doesn‘t? Session speakers discuss 1:15 p.m. Sebastian Wohlrapp Lunch, chats and time to visit the NEOCOM 2015 Expo Alexander Kaschefi Cooperating Partners 10 Stefan Merkt Alexander Eisele Felix Jahn THE PROGRAMME OCTOBER 8, 2015, 2ND DAY OF THE EVENT Moderator: Martin Groß-Albenhausen, Managing Director, bevh 2:30 Uhr Trend Talk Get ‘Phygital’ – Get Young Consumers in the Store Again Maarten Leyts, Founder / CEO, Trendwolves NV 3:00 p.m. Exclusive Insights Investing in Startups and How You Can Build Up Digital Expertise Dr. Florian Heinemann, Managing Director, Project A Ventures 3.30 p.m. International Keynote The 2015 State of Digital Transformation Brian Solis, CEO, Altimeter Group (tbc) 4:00 p.m. Wrap-up of both days of the event 4:15 p.m. NEOCOM 2015 ends JOINT WRAP-UP IN PLENUM WHATS‘S NEXT Impressions from Maarten Leyts Dr. Florian Heinemann NEOCOM 2014 11 THE EXPO Gala-Event OCTOBER 7 & 8, ALTE SCHMIEDEHALLEN 220 Exhibitors and 5,000 Expo Visitors: Take part as a sponsor or exhibitor in Germany‘s largest trade show featuring everything about the e-commerce value chain. Visitors here will find out what is new and see exciting products and solutions for optimising processes – from marketing, mobile & e-commerce solutions via shop systems, payment, software solutions / technologies to the management of returns and receivables as well as logistics and fulfillment. Meet key associations and service providers in the industry at NEOCOM 2015! Don‘t miss: • Around 220 exhibitors in one hall on one level • Ca. 5,000 top-class visitors to the trade show from the e-commerce sector • More than 40 speakers at two Speakers‘ Corners • Exciting workshops, informative presentations and interactive formats • Strong new expo partner for extended target groups • Networking into the wee hours at the expo party with more than 700 decision-makers • Innovative newcomers in the Young Business Area Be a part of NEOCOM 2015: Would you like to participate as a sponsor or an exhibitor? Be sure to secure your place now on one of the limited exhibition spaces still available. We look forward to hearing from you: Alexandra Hebig, Senior Sales Manager E-mail: [email protected] Telephone: +49 (0)69-2424-4783 For whom is NEOCOM 2015 of interest? Are you an e-commerce specialist (multichannel commerce, marketing)? Then you should be a sponsor or exhibitor at NEOCOM 2015: We give you the opportunity, on more than 8,000 m² of space, to present your products and services to your target group. Take this opportunity to discuss with your partners and potential customers. Meet and advise an interested target group at NEOCOM, nurture your network and existing business contacts and generate new leads. We will be happy to advise you on having a perfect presence and look forward to your participation in NEOCOM 2015 – the exhibition for your success! Get your ticket today for the NEOCOM 2015 Expo! 12 Benefit from the extensive programme at the Speakers‘ Corners, meet a number of innovative exhibitors, discuss with representatives from the industry and look forward to the legendary expo party Register now at www.neocom.de 15 THE EXPO SOME OF THE SPONSORS AND EXHIBITORS ® Europe΄s leading conversion engine Medienpartner 13 15 THE SPONSORS Premium Partner Deutsche Post DHL, with its comprehensive mailing, packaging and cross-border logistics services, is the expert partner for the mail-order trade and e-commerce. As part of the group‘s 2020 strategy based on Focus, Connect and Grow, our goal is to continuously expand our leading position in the range of services related to e-commerce in all business areas throughout the entire value chain. Deutsche Post DHL supports its customers from the business idea on, providing communication and distribution solutions and organising the entire shipment process from warehousing to innovative delivery solutions. www.dp-dhl.de Gold Sponsor Emarsys is a leading global provider of cloud-based solutions for intelligent marketing to increase customer engagement and ROI. Our commerce marketing platform is geared to the needs of marketers for a single integrated solution – it combines projections, personalisation and omnichannel automation. Emarsys was founded in Vienna in 2000 and is one of the most innovative companies in the sector. With a staff of more than 400 in 13 locations, we take care of more than 1,200 companies in 140 countries, including industry leaders such as eBay, Toys’R‘Us, Yahoo!7, Sky, Volvo, AS. Watson Group and World Shop Lufthansa. Every month we segment and analyse a billion customer contacts and send out more than 250,000 personalised campaigns. www.emarsys.com Silver Sponsors For more than 100 years, Meyle+Müller has stood for innovative solutions, workflows and systems for modern media production. Design, production and realisation – M+M offers one-stop full-service. Its subsidiary apollon bundles the expertise for innovative omnichannel marketing and with Online Media Net has a comprehensive software solution for the efficient preparation of advertising materials. www.meyle-mueller.de SCHUFA has been your partner for professional risk management since 1927. With more than 728 million sets of individual data on ca. 66.3 million people and 4.3 million companies, we have the largest data pool in the country for the assessment of current payment behaviour. The spectrum ranges from credit checks and identification products to highly selective industry and debt recovery scores. 14 Gala-Event THE SPONSORS Bronze Sponsors Copernica Marketing Software enables the quick sending of automated e-mailings with personalised content. Copernica also offers various options for combining e-mail campaigns with SMS, web sites and web forms as well as personalised PDF documents. www.copernica.com/de Deloitte provides audit, tax, consulting and corporate finance services; legal counsel is provided in Germany by Deloitte Legal. In the field of commerce, we deal with commercial entreprises of all sizes, focussing heavily on multichannel commerce. www.deloitte.com/de Lengow is an innovative SaaS solution that allows e-tailers to optimise, index and track their product catalogues in more than 1,200 distribution channels worldwide. www.lengow.de omnichannel excellence // parsionate support retailers and brands in the development and realisation of omnichannel concepts: comprehensive consulting, the best knowledge of leading software solutions and successful implementation. www.parsionate.com Online communication today is characterised by a large DIVERSITY OF SPECIES. New communication channels are evolving at a rapid rate while existing ones are losing their efficacy. pixel relations develops ideas for your online communication and assists you in keeping everything in sight – with the help of e-mail marketing, web design and social media. www.pixelrelations.de Saphiron is an independent management and technology consultant in online marketing and e-commerce and supports its clients in the development and implementaion of strategies and business models in the Internet. Saphiron is focussed on mail-order retailers. www.saphiron.de Social Network Group (SNG) is the specialist in social networks. Together with our customers, we create individual concepts for the use of XING, facebook, Twitter, Google+, LinkedIn and others. Besides selecting the right channel, building up and taking care of your communities, we also provide training in dealing with the platforms appropriate for you. www.social-networkakademie.de Sommer&Co - Die Filme...Macher. We are the Film...Maker. We are the FilmSuccessMaker, the FilmPerfectMaker, the FilmCompleteMaker, the FilmHotMaker, the Film伟大/震撼Maker, the FilmEmotionalMaker. We make your films. Contact us. www.sommer-co.com Textakademie is a training and consulting firm. Our focus: concrete practical applications. Our participants particularly appreciate the content which can be put to use immediately. Here you will find seminars on sales-boosting texts and creativity techniques. www.textakademie.de Vanderlande implements and maintains material flow systems of all sizes for the e-commerce branch, the food industry, for package service providers and airports among others, thus enabling the efficient processing and distribution of a wide variety of products worldwide. The close cooperation with our customers ranges from the analyses of business processes to support throughout the entire life of the system. www.vanderlande.de WEBSALE is the most experienced and strongest provider of high-growth SaaS shop solutions for the successful mid-sized mail-order trade. Benefit from the one-stop smart concept of software solution, shop and support. www.websale.de 15 Management Forum der VHB GmbH, Eschersheimer Landstr. 50, 60322 Frankfurt 7 &OCTOBER 8 2015 DUSSELDORF AREAL BÖHLER www.neocom.de Internet Yes, I / We hereby register for NEOCOM 2015: Wed., Oct. 7 – Thu., Oct. 8, 2015, Areal Böhler, Dusseldorf Special price for mail-order, e-commerce or retailers and manufacturers in the consumer goods industry Fax registration: +49 (0) 69/2424-4799 I / We are a member of bevh or subscriber to Versandhausberater €990 * plus VAT/ person and receive an additional one-time discount of €200 on the congress fee. This discount is valid for the early-bird rate for mail-order, e-commerce or retailers and manufacturers in the consumer goods industry. Early-bird price €790 * if booked by June 30, 2015 Regular price €1,490 * plus VAT/ person We are interested in sponsoring / participating as an exhibitor at NEOCOM 2015. Early-bird price €1,290 * if booked by June 30, 2015 Special price for startups €490 * plus VAT/ person (may not be combined with early-bird price and/or discounts! Plus send us a copy of your business registration when registering for the event. This must not be older than 36 months.) Please send me/us a non-binding information packet. * incl. free expo visit, gala event on the evening before (tickets for the gala event are limited!) and expo party on the evening of the first day of the event Contact: 1. Last name / First name Position E-mail* Telephone* Management Forum der Verlagsgruppe Handelsblatt GmbH Eschersheimer Landstrasse 50 60322 Frankfurt am Main Telephone: +49 (0)69 / 24 24 - 4770 Fax: +49 (0)69 / 24 24 - 4799 E-mail: [email protected] Internet: www.neocom.de Hotel Rooms: 2. Last name / First name Position E-mail* Telephone* 3. Last name / First name Position E-mail* Telephone* A selection of hotels in the vicinity of the venue can be found at www.neocom.de/allgemein/hotel.php Data Protection Notice: You may opt out of the processing or use of your data for advertising purposes at any time by contacting Management Forum der Verlagsgruppe Handelsblatt GmbH, Eschersheimer Landstr. 50, 60322, Frankfurt am Main, Tel.: +49 (0) 69/2424 - 4770, Fax: +49 (0) 69/2424 - 4799, E-Mail: [email protected] (pursuant to BDSG). * By giving my e-mail-and/or telephone number, I agree that Management Forum and Versandhausberater may contact me about this or other events by e-mail or telephone. Congress Fee / Registration Terms: Company Street Postal Code/ City An administration fee of €50 will be charged for written cancellations received by Management Forum at the latest by September 8, 2015. Date/ Signature Date and Place: October 6, 2015 – NEOCOM Night (Gala) Alte Federnfabrik, Areal Böhler Hansaallee 321, 40549 Dusseldorf An event by: (excerpt from the Terms and Conditions - AGB) The fee for the two-day congress is € 1,490 plus VAT p.p. Special prices can be found on the form adjacent. The congress fee includes conference beverages, lunches and the evening events. After receiving your registration, you will receive a confirmation and invoice. The invoiced amount is due within 14 days of receipt of the invoice, provided no other settlement date is given on the invoice. October 7 & 8, 2015 – NEOCOM 2015 Congress and Expo Alte Schmiedehallen, Areal Böhler Hansaallee 321, 40549 Dusseldorf The full congress fee is due for no-shows or cancellations received after September 8, 2015. A substitute for the registered participant is possible, of course. The organiser reserves the right to change speakers or topics. The Terms and Conditions (AGB) of Management Forum apply. The AGB may be viewed at www.managementforum.com/agb.