Gezielte Produkt- und Marken-PR wird die

Transcrição

Gezielte Produkt- und Marken-PR wird die
Beurer GmbH
Soeflinger Straße 218
89077 Ulm
Tel. 0731/3989-0
Fax 0731/3989-295
[email protected]
Study of blood pressure measurement on
pregnant women
Ulm/Düsseldorf, 12th November 2014 – As part
of
Medica
2014,
the
healthcare
expert
is
Kerstin Glanzer
Director Marketing
Tel. 0731/3989-137
[email protected]
addressing the topic of the importance of blood
pressure
measurement
amongst
pregnant
women alongside its innovations. The BM 75
upper arm blood pressure monitor was tested on pregnant women in
accordance with the regulations of the British Hypertension Society as
part of comparative measurements by a clinical research institution
and given a positive result. According to the recent study1 the BM 75
can be recommended for pregnancy in particular. The measurement
algorithm of the Beurer blood pressure monitor was specifically
adjusted
to
the
particular
requirements
of
blood
pressure
measurement of pregnant women and its suitability proven by this
clinical study. The device is being presented at the Beurer stand at
Medica (Hall 12, Stand A31).
Blood pressure measurement during pregnancy
Around 6-8% of all pregnant women have significantly higher blood pressure
during pregnancy, which is known as pregnancy-induced hypertension. This
may result in pre-eclampsia (gestosis) and, in particularly severe cases, also
eclampsia – with serious consequences for both the mother and baby. The
Deutsche Gesellschaft für Gynäkologie und Geburtshilfe (German
Society for Gynaecology and Obstetrics) therefore recommends that,
following the first check-up by a doctor, pregnant women also regularly
measure their blood pressure themselves at home with an upper arm
monitor.2 The aim is to create a blood pressure profile so that the recorded
values can be discussed together with the doctor at appointments.
1
Clinical study : Tempestas , Institute for Medical Research, Cloppenburg , Germany
Deutsche Gesellschaft für Gynäkologie und Geburtshilfe (2013): S1 guideline: "Diagnostik und Therapie
hypertensiver Schwangerschaftserkrankungen" (Diagnostics and therapy for hypertensive pregnancy
illnesses)
2
Anke Großhable
Public Relations
Tel. 0731/3989-253
[email protected]
Alexandra Müller
Public Relations
Tel. 0731/3989-309
[email protected]
BM 75 upper arm blood pressure monitor
With the BM 75, the recorded data can easily be
transferred to a smartphone (using NFC technology) or
computer (via USB), where it can be documented and
clearly presented using Beurer HealthManager. The data
can then be exported or printed out for handing over to the
doctor. Alternatively, a blood pressure pass is available to
download for free from the "Service" area on the Beurer
website. The easy-to-use upper arm blood pressure monitor comes with a
large, white illuminated display and transfers the measurements to
smartphones via NFC (Near Field Communication). The patented resting
indicator
ensures
exact
measurements
as,
to
avoid
falsifying
the
measurement, it is important to remain still during the measurement and
not to speak. The resting indicator informs you after the measurement
whether you were sufficiently rested mentally and physically. The BM 75
furthermore has WHO classification3 and arrhythmia detection, as well as 2 x
60 memory spaces.
An award-winning product
The measuring device
was
awarded
prizes
for
"Ease
of
Use"
and
"Functionality" by the jury of the Plus X Award. Furthermore, the Deutsche
Hochdruckliga e.V. DHL® (German Hypertension Society) has awarded the
BM 75 its seal of approval for measurement accuracy.
About Beurer
Beurer was founded in 1919 in Ulm and is synonymous with health and well-being.
Today Beurer leads the way in several product fields in this segment; the company
is the market leader in Europe in the area of flexible heating and the market leader
in Germany for blood pressure monitors and massage products. Beurer is also one
of the leading European suppliers of personal scales. The company started out
offering the first heating pads in Germany and since that time its range has
expanded to encompass a wealth of products for the health and well-being, beauty,
baby care, sports, and medical diagnostic and prevention sectors. These include
electric blankets, heating pads, electric underblankets, blood pressure and blood
glucose monitors, nebulisers, clinical thermometers, personal and kitchen scales,
foot baths and air humidifiers, baby monitors and heart rate monitors. When it
comes to massages, Beurer offers an extensive range of hand-held massagers,
Shiatsu seat covers and massage chairs. The 'ELLE by beurer' beauty range also
offers everything for hair removal, manicures, pedicures and facial care. The
family-run company operates a global distribution network in more than 80
countries and currently has a workforce of around 450 employees. You can find
more information at www.beurer.com.
3
WHO: World Health Organization