F ll di M d kO li Fallstudie Madsack Online
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F ll di M d kO li Fallstudie Madsack Online
Adobe Digital Publishing Summit 2012 F ll di M Fallstudie Madsack d kO Online li Madsack Media Store, HAZ 24 Alexander Schultz & Daniel Smycek Projektleitung Mobile Applikationen Madsack Online GmbH & Co. KG 07.11.2012 Gerd Leonhardt „The Future of News“ 07.11.12 Adobe Digital Publishing Summit 2012 #2 Madsack Media Store 07.11.12 Adobe Digital Publishing Summit 2012 #3 Die Umsetzung Start der Aktivitäten in 2011 – Gründung Madsack-MediaMadsack Media Store GmbH & Co. KG Anstellung Verkaufs- und Schulungspersonal Web-Auftritt : www.my-mediastore.de Store-Eröffnung Hannover: 15.10.2011 07.11.12 Adobe Digital Publishing Summit 2012 #4 Der Store 07.11.12 Adobe Digital Publishing Summit 2012 #5 Der Store 07.11.12 Adobe Digital Publishing Summit 2012 #6 Der Store 07.11.12 Adobe Digital Publishing Summit 2012 #7 Der Store 07.11.12 Adobe Digital Publishing Summit 2012 #8 Die Produkte Rundum-sorglos-Paket g für den Kunden Endgerät mit Zugang zu mobilem Internet HAZ ePaper-App + NP ePaper-App HAZ 24 und sonntag Tablets (iOS / Android) A Anpassung an den d Markt M kt Zubehör Schulungen & Spezialveranstaltungen 07.11.12 Adobe Digital Publishing Summit 2012 #9 Erste Erfahrungen 05/2012 Kunden sind 44+, Support wichtig und wird angenommen g 1.500+ Bundle-Verkäufe Bundle Verkäufe in ersten 5 Monaten 30 % Neukunden 95 % iPad 07.11.12 Adobe Digital Publishing Summit 2012 #10 HAZ 24 – tägliche News-App auf Adobe DPS 07.11.12 Adobe Digital Publishing Summit 2012 #11 Tageszeitung g g auf dem Tablet ePaper News-App N News-App A iin ePaper-Style P S l Mobile Website Themen des Tages HAZ 24 AKTUELL, HINTERGÜNDIG, MOBIL 07.11.12 Adobe Digital Publishing Summit 2012 #12 Content-Flow 12 – 22 Uhr 07.11.12 Adobe Digital Publishing Summit 2012 Folie: 13 Vielen Dank für die Aufmerksamkeit! Alexander Schultz Projektleiter j Mobile Web-Anwendungen g Madsack Online GmbH & Co. KG Telefon: +49 385 57 56 82 10 E-Mail: [email protected] @ Daniel Smycek Projektleiter j Mobile Applikationen pp Madsack Online GmbH & Co. KG Telefon: +49 511 / 518-1641 E-Mail: [email protected] y @ The Bundles Preise unter http://www.my-mediastore.de/hannover/preisubersicht/ 07.11.12 Adobe Digital Publishing Summit 2012 #15 The Bundles Preise unter http://www.my-mediastore.de/hannover/preisubersicht/ 07.11.12 Adobe Digital Publishing Summit 2012 #16 HAZ 24 Aufbau Top News „Wundertüte“ Wetter E-Paper Artikel: 8-12 Themen des Tages, gebaut mit Adobe DPS Bühne: Vorschau auf 812 Themen des Tages, lokal und national Web Views: Aktuelle Nachrichten, automatisch importiert aus Online-Portal Folie: 17 3. Mai 2012 07.11.12 Adobe Digital Publishing Summit 2012 #17 HAZ 24 – editorial insights g 12h Searching for topics HAZ, news agencies, Berliner Büro, other Madsack newspapers E h HAZ 24 has Each h 8-11 8 11 d dossiers, i 2 2-4 4 are “exclusive” “ l i ” / enriched i h d contend Going live Generating the schedule of topics Publication Production Preparation 11 12 07.11.12 13 14 15 16 Adobe Digital Publishing Summit 2012 17 18 19 20 21 22 23 #18 HAZ 24 – editorial insights g 13h Preparation of the title page (InDesign CS 5.5) 0.5h Date on title, date within web views, “Bunte Tüte” Set up issue (Folio Builder) Implementation of static elements (help section, ePaper icon) Going live Start working on first issues 11 12 07.11.12 13 14 15 16 Adobe Digital Publishing Summit 2012 17 18 19 20 21 22 23 #19 HAZ 24 – editorial insights g 14h HAZdigital editorial conference / staff meeting Distribution of themes and topics A Agreements t ffor d daily il content t t production d ti web b ((online li portal) t l) and app (HAZ 24) Going live 11 12 07.11.12 13 14 15 16 Adobe Digital Publishing Summit 2012 17 18 19 20 21 22 23 #20 HAZ 24 – editorial insights g 15-18h 15 18h Folio production (portrait + landscape mode) Progress of HAZ24 depends on the progress of the printed newspaper Each member of HAZ 24 team works on up to 4 dossiers 11 12 07.11.12 13 14 15 16 Adobe Digital Publishing Summit 2012 17 18 19 20 21 Going live Review process for already completed folios Upload for approved folios into the issue (DPS or Folio Builder) 22 23 #21 HAZ 24 – editorial insights g from 18h Arrangement “Pictures of the Day” section 0.75h P Preparation ti and d upload l d Editorial Edit i l 0.5h 0 5h Going live 11 12 07.11.12 13 14 15 16 Adobe Digital Publishing Summit 2012 17 18 19 20 21 22 23 #22 HAZ 24 – editorial insights g 19h 11 12 07.11.12 13 14 15 16 Adobe Digital Publishing Summit 2012 17 18 19 20 21 Going live Preoperational works for filling up “the Stage” (= heart of HAZ24 start page) with InDesign 1h Dossier-teaser Picture upload Titles, subtitles Hyperlinks 22 23 #23 HAZ 24 – editorial insights g 20h Dossier-check LLayoutt title titl cover + Headline H dli ffor lleading di story t Approval process by chief editor Leading story = first dossier of the issue Going live 11 12 07.11.12 13 14 15 16 Adobe Digital Publishing Summit 2012 17 18 19 20 21 22 23 #24 HAZ 24 – editorial insights g 21h Start for the newspaper print process (printery) At least l t now allll texts t t are ready d for f using i th them within ithi a HAZ 24 dossier Going live 11 12 07.11.12 13 14 15 16 Adobe Digital Publishing Summit 2012 17 18 19 20 21 22 23 #25 HAZ 24 – editorial insights g 21:25h PDF ePaper generation process is completed Automated A t t d insertion i ti + upload l d PDF ePaper P iinto t HAZ 24 issue i up to 0.5h Manually post processing Going live 11 12 07.11.12 13 14 15 16 Adobe Digital Publishing Summit 2012 17 18 19 20 21 22 23 #26 HAZ 24 – editorial insights g 21:45h Final check Kickoff Ki k ff ffor HAZ 24 publication bli ti process Issue labeling Set up pricing option Going live Issue upload (up to 100 MB) to Adobe servers up to 0.5h 11 12 07.11.12 13 14 15 16 Adobe Digital Publishing Summit 2012 17 18 19 20 21 22 23 #27 HAZ 24 – editorial insights g 22:15h Download + quality check of the final issue from the app within Apple newsstand Going live 11 12 07.11.12 13 14 15 16 Adobe Digital Publishing Summit 2012 17 18 19 20 21 22 23 #28