v ECMS Manual

Transcrição

v ECMS Manual

ECMS Manual
The Exhibitor-Content-Management-System (ECMS)
The following pages will provide you with a guide
explaining how to use the ECMS.
In case of any further questions, please do not
hesitate to contact the Media-Service:
Phone:
E-Mail:
+49 511 89 35550
[email protected]
Contents
1. Logging in – accessing ECMS from OBS
1
2. The media entry – present your company and your products
2
2.1. Company description incl. corporate video
3
2.2 . Products/R&D-projects/Services incl. product groups
6
2.2.1. Create Products/R&D-projects/Services
7
2.2.2. Assign product groups
8
2.3. Contacts in your company
9
2.4. Stand information
10
2.5. Fields of business activity – industries and regions
11
3. Additional products in ECMS (chargeable services/fair-packages)
13
4. Check and publish – your entry in the online exhibitor index
14
Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | E-Mail: [email protected]
1. Logging in – accessing ECMS from OBS
ECMS, our Exhibitor-Content-Management-System, allows you to
present your company effectively on the trade show website.
Potential new customers can contact your business, and you can
create a lasting impression before, during and after the event.
Use your OBS access data to login to the OBS portal at
http://obs.messe.de . You should have received your access
details with the written confirmation of your stand
reservation.
If you do not have it to hand, you can obtain your ECMS
login information separately by contacting the Media-Service.
Please kindly note that in this case, your ECMS login details
will not provide access to the OBS portal.
Once logged into OBS, click on ”Order services“ in the lefthand navigation bar, and then on ”Services“ below it.
An overview will open in the middle of your screen.
Click on the section ”Highlighting your company (ECMS)“
to go to ”Company & Product Information“, and you may
find a direct link to the ECMS (”Open ECMS“´button at the
left corner of the section window).
The section Company & Product Information also contains
the contact details of the Media-Service. This department will
assist you if you have any inquiries.
1
2. The media entry – present your company and
your products
After logging in to the ECMS, you will be directed to your media entry
overview.
Below your master data (e.g. event year and order number)
you will find nine catogeries for an optimal business
presentation:
Category overview:
1. Company description incl. corporate video
2. Products/R&D-projects/Services incl. product
groups
3. Contacts
4. Stand information
5. Fields of business activity
6. Print logo
7. QR-Code
8. Internet press box
9. Invitation management
Each category can be opened and edited by clicking. After
having finished, just click on “Save”.
2
Enter all relevant information about your company here.
Click on ”Edit“ to open the data input form .
In this section, you can add the following details about your
company:
 Company logo
 Cover picture
 Company name
 Company slogan
 Company profile
 Corporate video
 Address and general contact details
 Social-Media links
 PDF downloads (e.g. company brochures)
 and more
We recommend to you to provide all information in both
German and English, in order to reach the maximum number
of trade show visitors.
3
Enter all relevant information about your company here.

Click on the ”Upload new logo“ button to add your
corporate logo to your profile or choose one from the
archive.

By clicking ”Upload new cover picture”, you can assign
a cover picture in addition to your corporate logo .

Enter all the information about your company in the
appropriate text fields.

You should save changes by clicking on ”Temporary
save“, before adding new entries.

To add PDF file(s), simply click on ”Upload new PDF
file“, and select the required file(s).

If you would like to add information on your company’s
other office(s), click on ”Add new branch“.
After having saved the information by clicking on ”Save“,
you will be automatically redirected to the overview page.
Please note that some fields may have already been
completed with information that you provided when
registering as an exhibitor.
4
Videos help generate interest in your business and your products assign them to your media entry.
To upload a corporate video, please click on ”Add “. In the
next step ”Upload new video” you may then choose the file
you would like to present.
Besides this, you can enter the following information:
 Language (German or English)
 Title
 Descriptive text (ger/en, max. 250 characters)
b)
After uploading and saving the video, you will be redirected
to your basic entry. Here you have to assign at least one
fitting keyword /tag by clicking on “Edit“.
Afterwards, you will get back to your basic entry by clicking
on ”Save“ again.
5
2.2. Products/R&D-projects/Services incl.
product groups
Along with the company description, your Products/R&D-projects/
Services make up the core component of your media entry. They
maximize the visibility of your business, as the product group
directory will direct visitors to suppliers of the Products/R&D-projects/
Services they are interested in.
Click on "Create new entry“.
You will be directed to page 1 of the data input form
(see next slide).
To successfully complete the creation of your
Products/R&D-projects/Services, you must assign min.
one and max. four product group(s) to it. If this step is not
completed, the entry cannot be published.
2.2.2. Assign product group(s)
b)
Product groups can only be assigned to your media entry if
a Product/R&D-project/Service has been created before.
To assign product groups to your Product/R&DProject/Service, please click on the ”Edit“ button beneath
the Product/R&D-Project or Service. After this, the entry
mask for product groups will open (see over the next slide).
6
Along with the company description, your Products/R&D-projects/
Services make up the core component of your media entry. They
maximize the visibility of your business, as the product group
directory will direct visitors to suppliers of the Products/R&D-projects/
Services they are interested in.
Create new product – Step 1/3
First, you may enter all the information about your
product, such as name, slogan, description and product URL
to your website. Furthermore, you can select if this product
is a trade show premiere by clicking the check box provided.
Click on ”Save and continue to page 2“ to move on to the
next section.
b)
Create new product– Step 2/3
First select a main picture. Afterwards, you can add up
to six further pictures to the product.
To upload PDF file(s), simply click on ”Upload new PDF
file“ and select the required PDF file(s).
Click on the ”Save“ button to save the updated information.
You will now be directed to the product group selection.
7
2.2.2. Assign product groups
Trade show visitors frequently use the product group search function
on the trade show website to identify exhibitors and products that are
relevant to them. Visitor service staffs on site also use this tool, so it
is not possible to publish your media entry unless it has been
assigned to at least one product group.
Assign product group(s) – Step 3/3
Select a product group from the provided list, and assign
the selected one to the product by clicking on ”Add“.
Alternatively, you can enter key word(s) in the provided
field to search for an appropriate product group or you can
download the product group index as a PDF document.
Max. four product groups can be assigned to each product.
After clicking on ”Save“, you will be redirected to the
overview page.
8
2.3. Contacts in your company
Here you can enter the details of contact person(s) at your company.
This enables potential customers to get in touch with you even before
the trade show begins since many attendees use the website to plan
their visit.
Click on ”Create new contact person“. A data input form
will be opened.
Fill in all relevant information, e.g. appellation, name,
position, etc.
Save the entered information by clicking on ”Save“ button.
b)
9
2.4. Stand information
Enter the topic of your stand here, along with a description of your
stand.
To enter information, click on ”Edit” in the field of ”Stand
information“. You can add your stand topic and stand
information to the data input field opening now.
In the section ”Topic“ you can name your stand concisely. In
the ”Stand description”, you may briefly introduce
innovative and new products that you will showcase during
the trade show.
You can provide the information in both German and English
and save them by clicking on ”Save“.
Hint: The “Edit” button will not be shown for co-exhibitors of
special or joint stands. Here, the topic may only be entered
by the organizer.
If you have many different stands at the trade show, please
indicate your main stand by checking the box.
10
2.5. Fields of business activity – industries and
regions
To which industries are your products relevant? Make your company
even easier to be found on the trade show website by specifying your
own industries and the industries you are targeting at.
You can choose up to five source industries and up to ten
target industries by simply clicking on them in the provided
list. In addition, you can also specify your target regions and
countries.
To enter information, click on ”Edit “ in the section ”Fields of
business activity“.
b)
Please note that the information entered in “Fields of
business activity” will not be shown on your media entry. It
will only be used for the search engine on trade show
website.
11
2.5. Fields of business activity – industries and
regions
To which industries are your products relevant? Make your company
even easier to be found on the trade show website by specifying your
own industries and the industries you are targeting at.
To choose a source/target industry, select an industry by
clicking in the provided list. Alternatively, you can search for
a specific industry by typing a search term in the provided
field.
b)
Target region(s) can be selected by clicking directly on the
chosen region(s).
If the target region is insufficiently precise, you can add
individual target countries. Click on the country required,
and then on ”Add”.
After clicking on ”Save“ your entries will be uploaded and
you will be redirected to the overview page.
Please note that the information entered in “Fields of
business activity” will not be shown on your media entry. It
will only be used for the search engine on trade show
website.
12
3. Additional products in ECMS
(chargeable services/fair-packages)
In addition to the basic media entry covered by the marketing charge,
there is a number of further marketing options available which you
can order in OBS. After having ordered successfully, the additional
products can be administered in ECMS.
You will find the following four additional modules below
those included in the marketing fee:
 Print-logo (Company logo in the printed directory and/or
in the hall plan)
 QR-Code (QR-Code in the printed directory and/or in the
hall plan)
 Internet press box
 Invitation management (for eTicket campaign)
b)
These four services, offered in addition to those services
included in the marketing charge, enable you to set yourself
apart from competitors and to strongly attract the visitors’
attention.
These services can either be a part of your fair package or
need to be ordered at extra charge via OBS.
If you did not order any of these services, and if they do not
belong to your fair package, you will be shown the hint
”Please order ... via OBS “.
By klicking on ”OBS“ you will be forwarded to the platform
where you may order all services desired .
13
4. Check and publish – your entry in the online
exhibitor index
To complete your media entry, you must check and confirm the
information you have entered. Your exhibitor entry will then be
submitted to the Media-Service for review and publication.
You will find the buttons ”Check” and ”Publish now” above
your media entry.
By clicking on “Check”, you will find an overview of your
entry showing all information you assigned to your media
entry and allowing to check again.
Alternatively, you may send your media entry directly to the
Media-Service team by clicking on ”Publish now ” button.
14
4. Check and publish – your entry in the online
exhibitor index
To complete your media entry, you must check and confirm the
information you have entered. Your exhibitor entry will then be
submitted to the Media-Service for content check. After that we will
publish your data.
Before publishing your media entry you can check all data
entered in the overview.
Click on “Download as PDF“ to save your modified media
entry as a PDF file.
By clicking “Back ”, you will be forwarded to the moduleview of your media entry. Use ”Print “ to get a print-version
of your media entry.
If you are satisfied with the details entered, click on ”Publish
now“.
b)
Your media entry will be submitted to the Media-Service
team of the Deutsche Messe. It will be checked and released
for its publication on the trade show website within the next
four working days.
Once your entry has been published, you will receive a
confirmation E-Mail from the Media-Service, with a direct
link to your entry on the trade show website.
It is of course at any time possible to do further changes and
additions by yourself. You are able to do so the whole year.
Hint: This is not a preview of how your entry will look to site
users. It is intended solely to enable you to make a final
check of the information you have provided.
15
We wish you best luck and great success at the
show!
In case of any further questions, please do
not hesitate to contact the Media-Service:
Phone:
E-Mail:
+49 511 89 35550
[email protected]

v ECMS Manual

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