v ECMS Manual
Transcrição
v ECMS Manual
ECMS Manual The Exhibitor-Content-Management-System (ECMS) The following pages will provide you with a guide explaining how to use the ECMS. In case of any further questions, please do not hesitate to contact the Media-Service: Phone: Email: +49 511 89 35550 [email protected] Contents 1. Logging in – accessing ECMS from OBS 1 2. Your basic media entry in ECMS 2 2.1. Company description – presenting your business 3 2.2 . Products / Services incl. product groups 5 2.2.1. Create products / services 6 2.2.2. Assign product groups 7 2.3. Contacts in your company 8 2.4. Topic and stand description 9 2.5. Fields of business activity – industries and regions 10 2.6. Corporate video 12 3. Check and publish – your entry in the online exhibitor index Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 13 1. Logging in – accessing ECMS from OBS. ECMS, our Exhibitor-Content-Management-System, allows you to present your company effectively on the trade show website. Potential new customers can contact your business, and you can create a lasting impression before, during and after the event. Use your OBS access data to login to the OBS portal at http://obs.messe.de. You should have received your access details with the written confirmation of your stand reservation. If you do not have your OBS access details to hand, you can obtain your ECMS login information separately by contacting the Media-Service. Please kindly note that in this case, your ECMS login details will not provide access to the OBS portal. Once logged into OBS, click on “Order services” in the lefthand navigation bar, and then on “Services” below it. An overview will open in the middle of your screen. Click on the section “Highlighting your company (ECMS)” to go to “Company & Product Information”, and you may find a direct link to the ECMS (“Open ECMS” button at the left corner of the section window). The section Company & Product Information also contains the contact details of the Media-Service. This department will assist you if you have any inquiries. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 1 2. Your basic media entry in ECMS After logging in to the ECMS, you will be directed to your media entry overview. Under the master data for your entry (including event year, request number, stand position, etc.), you will find six sections, which ensure you to present your company as effectively as possible. Sections: 1. Company description 2. Products / Services incl. product groups 3. Contacts 4. Stand information 5. Fields of business activity 6. Corporate video New information for each section can be entered by clicking on “Edit”. When you have done with updates, just click on “Save”. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 2 2.1. Company description – presenting your business Enter all relevant information about your company here. In this section, you can add a variety of details about your company. Click on “Edit” to open the data input form. • Company logo • Cover picture • Company name • Company slogan • Company profile • Link to company website • Address • General contact details • Additional information • Social-Media links • PDF downloads (e.g. company brochures, case studies) • Additional sites and offices We recommend to you to provide all information in both German and English, in order to reach the maximum number of trade show visitors. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 3 2.1. Company description – presenting your business Enter all relevant information about your company here. a.) Click on the “Upload new logo” button to add your corporate logo to your profile. b.) By clicking on “Upload new cover picture”, you can assign a cover picture to your corporate logo as its background. c.) Enter all the information about your company in the appropriate text fields. d.) You should save changes by clicking on “Temporary save” before adding new entries. e.) To add PDF file(s), simply click on “Upload new PDF file” and select the required file(s). f.) If you would like to add information on your company’s other office(s), click on “Add new branch”. After saving the information by clicking on “Save”, you will be automatically redirected to the overview page. Please note that some fields may have already been completed with information that you provided when registering as an exhibitor. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 4 2.2. Products / Services incl. product groups Along with the company description, your products/services make up the core component of your media entry. They maximize the visibility of your business, as the product group directory will direct visitors to suppliers of the products/services they are interested in. 2.2.1. Create products / services Click on “Create new entry”. You will be directed to page 1 of the data input form (see next slide). To successfully complete creating a product, you must assign min. one and max. four product group(s) to it. If this step is not completed, the entry cannot be published. 2.2.2. Assign product group(s) b) Once a product has been created, you can still do changes to the assigned product group(s). First, click on the “Edit” button beneath the product, and then, the product group selection page will now appear (see next slide). Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 5 2.2.1. Create products / services Along with the company description, your products/services make up the core component of your media entry. They maximize the visibility of your business, as the product group directory will direct visitors to suppliers of the products/services they are interested in. Create new product – Step 1/3 a.) First, you may enter all the information about your product, such as name, slogan, description and product URL to your website. Furthermore, you can select if this product is a trade show premiere by clicking the check box provided. b.) Click on “Save and continue to page 2” to move onto the next section. b) Create new product – Step 2/3 c.) Select a main picture to be uploaded for your product by clicking on “Upload new picture”. Afterwards, you can add up to 6 further pictures to the product. d.) To upload PDF file(s), simply click on “Upload new PDF file” and select the required PDF file(s). e.) Click on the “Save” button to save the updated information. You will now be directed to the product group selection. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 6 2.2.2. Assign product groups Trade show visitors frequently use the product group search function on the trade show website to identify exhibitors and products those are relevant to them. Visitor service staffs on site also use this tool, so it is not possible to publish your media entry unless it has been assigned to at least one product group. Assign product group(s) – Step 3/3 Select a product group from the provided list, and assign the selected one to the product by clicking on “Add”. Alternatively, you can enter key word(s) in the provided field to search for an appropriate product group. To each product can be assigned max. four product groups. After clicking on “Save”, you will be redirected to the overview page. b) Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 7 2.3. Contacts in your company Here you can enter the details of contact person(s) at your company. This enables potential customers to get in touch with you even before the trade show begins since many attendees use the website to plan their visit. Click on “Create new contact person”. A data input form will be opened. Fill the relevant information in, e.g. name, position, etc. Save the entered information by clicking on “Save”. b) Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 8 2.4. Topic and stand description Enter the topic of your stand here, along with a description of your stand. To enter information, click on “Edit” in the field of “Stand information”. A data input form will then appear so that you can fill your stand topic in and give a brief introduction of your innovative and new products as your stand description, which will be showcased during the trade show. You can provide the information in both German and English and save them by clicking on “Save”. The “Edit” button will not be shown for co-exhibitors of special or joint stands. Here, the topic may only be entered by the organizer. b) If you have many different stands at the trade show, please indicate your main stand by checking the box. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 9 2.5. Fields of business activity – industries and regions To which industries are your products relevant? Make your company even easier to be found on the trade show website by specifying your own industries and the industries you are targeting at. You can choose up to five “source industries” (industries that you are operating in), and up to ten “target industries” (industries that you want to sell your products to) by simply clicking on them in the provided list. In addition, you can also specify your target regions and countries. To modify these information, click on “Edit” in the “Fields of business activity” section. b) Please note that the information entered in “Fields of business activity” will only be used for the search engine on trade show website. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 10 2.5. Fields of business activity – industries and regions To which industries are your products relevant? Make your company even easier to be found on the trade show website by specifying your own industries and the industries you are targeting at. a.) To choose a source/target industry, select an industry by clicking on it from the provided list. Alternatively, you can search for a specific industry by typing a search term in the provided field. b.) Target region(s) can be selected by clicking directly on the chosen region(s). c.) If the target region is insufficiently precise, you can add individual target countries. Click on the country required, and then on “Add”. b) After clicking on the “Save” button, your entries will be uploaded and you will be redirected to the overview page. Please note that the information entered here will only be used for the search engine on the trade show website. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 11 2.6. Corporate video Videos help generate interest in your business and your products assign them to your media entry. To upload a corporate video, please click on “Add”. In the next step “Upload new video”, you may then choose the file you would like to present. Besides this, you can enter the following information: Language (German or English) Title Descriptive text (ger/en, max. 250 characters) b) After you upload and save the video, you will be redirected to your basic entry. Here you have to assign at least one keyword /tag by clicking on “Edit“. Afterwards, you can “Save“ again and get back to your basic entry. Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 12 4. Check and publish – your entry in the online exhibitor index To complete your media entry, you must check and confirm the information you have entered. Your exhibitor entry will then be submitted to the Media-Service for review and publication. Click on “Check” to see an overview of your entire entry. All the information you have provided are shown here, so you can review it. This is not a preview of how your entry will look to site users. It is intended solely to enable you to make a final check of the information you have provided. b) Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 13 4. Check and publish – your entry in the online exhibitor index To complete your media entry, you must check and confirm the information you have entered. Your exhibitor entry will then be submitted to the Media-Service for review and publication. Click on “Download as PDF” to save all your updated media entry in a .pdf file. If you are satisfied with the details entered, click on “Publish now”. Your entry will then be submitted to the Deutsche Messe Media-Service. The information will be promptly checked and published. Once your entry has been published, you will receive a confirmation email from the Media-Service, with a direct link to your entry on the trade show website. b) Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected] 14 We wish you best luck and great success at the show! In case of any further questions, please do not hesitate to contact the Media-Service: Phone: Email: +49 511 89 35550 [email protected]