Neville Brody - syntax design

Neville Brody
Referat
Von Carl Christian Osterhorn
Neville Brody. Referat von Carl Christian Osterhorn – Typografie und Layout – HFK Bremen – WS 05/06
Gliederung
1. Aussagen
•
•
•
Have you seen this book? It’s printed on great paper
Liberate typography from its textual role
Success
2. Beispiele Grafik
3. Beispiele Fonts
4. Lebenslauf
Neville Brody. Referat von Carl Christian Osterhorn – Typografie und Layout – HFK Bremen – WS 05/06
Aussagen
Have you seen this book? It’s printed on great paper!
"There are a lot of highly-skilled, highly professional designers out there.
But so many people are caught up with the ‘what’ or ‘how’ of what they’re
doing; not many are asking why?"
"Often people forget that how clever you are with the latest technology
is not the point. The equivalent would be like someone coming up to you
and saying ‘Have you seen this book? It’s printed on great paper!"
"What are we going to do when we realize that information is not content?
Information is an excuse for technology. It is not content in itself."
Neville Brody. Referat von Carl Christian Osterhorn – Typografie und Layout – HFK Bremen – WS 05/06
Aussagen
Liberate typography from its textual role
"On the simplest level the choice of a typeface pretty much dictates
the way you would interpret information. If you read a book that was in very
large Helvetica, you would respond very differently to the words
on that page than if it was set in a small Baskerville or Garamond. "
"There are different levels of meaning within typography that dictate the
tone in which we will approach the words and the content. And it’s a
very subliminal thing; we are really not conscious of this on a day-to-day
basis"
"What we’re saying is there are other levels in typography that are
communicated exactly the same time as the words that we read. Because
typography is something that everyone can have access to, typography
can become an abstract form in itself."
Neville Brody. Referat von Carl Christian Osterhorn – Typografie und Layout – HFK Bremen – WS 05/06
Aussagen
Success
"The true challenge is what messages are you putting over?
How do you want people to feel about the work you’re doing?
It’s a dialog. It’s never a monolog."
"If I manage to create a situation where someone had to think
twice about something they’re doing, I would call that a success.
I think the objects I leave behind are not the legacy I’m
interested in. It’s whether I can leave behind a thought process."
Neville Brody. Referat von Carl Christian Osterhorn – Typografie und Layout – HFK Bremen – WS 05/06
Beispiele
Grafik - Cover
Plattencover
Buchcover
Plattencover
Neville Brody. Referat von Carl Christian Osterhorn – Typografie und Layout – HFK Bremen – WS 05/06
Beispiele
Grafik - Poster
Poster
Poster
Neville Brody. Referat von Carl Christian Osterhorn – Typografie und Layout – HFK Bremen – WS 05/06
Beispiele
Grafik – Alltägliches
Senderlogo
Tragetasche
Senderlogo
Telefonkarte
Neville Brody. Referat von Carl Christian Osterhorn – Typografie und Layout – HFK Bremen – WS 05/06
Fonts
Übersicht
Neville Brody. Referat von Carl Christian Osterhorn – Typografie und Layout – HFK Bremen – WS 05/06
Fonts
Liste
Neville Brody. Referat von Carl Christian Osterhorn – Typografie und Layout – HFK Bremen – WS 05/06
FUSE
Schriften - Cyberstatic
Readability is a conditioned state. I wanted to take the role of typography away from a purely
subservient, practical role towards one that is potentially more expressive and visually
dynamic. There are no special characters and presently no lower case is planned. The font is
designed to have no letter spacing, and ideally it should be set with no line space. I decided not
to include a complete set of punctuation marks and accents, encouraging people to create their
own if needed.
Neville Brody. Referat von Carl Christian Osterhorn – Typografie und Layout – HFK Bremen – WS 05/06
FUSE
Schriften - State
The idea is to get inside the structure of the alphabet and to accentuate the
shapes that are inherent in written language. The negative shapes are given
equal prominence to the positive, an attempt to diffuse the power of
language and the hierarchy imposed by typographic rules. Perhaps for this
reason, the typeface is not practical for day to day us
Neville Brody. Referat von Carl Christian Osterhorn – Typografie und Layout – HFK Bremen – WS 05/06
Neville Brody
Lebenslauf
Geboren 1957 in London
Studiert Grafikdesign am London College of Printing
1980
1981-86
1987-90
1987
1990
1991
Fetish Records, Plattencover
The FACE, Layout
ARENA Magazin, Layout
Research Studios gegründet
Fontshop/Fontworks International gegründet
FUSE gegründet
Neville Brody. Referat von Carl Christian Osterhorn – Typografie und Layout – HFK Bremen – WS 05/06
Quellen
www.apple.com
www.wikipedia.de
www.fontshop.de
www.zeit.de
Neville Brody. Referat von Carl Christian Osterhorn – Typografie und Layout – HFK Bremen – WS 05/06