pictures and stories

Transcrição

SINCE 1957
PICTURES
AND STORIES
FROM OUR LIVES
07.2016
Together we are unbeatable
SINCE 1847
EDITORIAL
SUMMAIR IN THE CITY:
Experience our
LIQUI MOLY airplane banner live in the sky!
Dear LIQUI MOLY Friends,
Hurrah! Here comes the atmosphere: Football
fever has taken hold with the Euros! And on
the other side, the European mood-killer
Brexit. The party's over. Once again we see
that there is often a very thin line between
ecstasy and egomaniacally going it alone.
This makes us appreciate what we have in our
LIQUI MOLY family worldwide even more:
The right team line-up, sophisticated tactics,
an incomparable playfulness and an
unbeatable team spirit. We don't mess about
in preliminary rounds. For us, every day is a
final! Every day offers top performance! Every
day offers euphoria! And we infect customers,
partners and friends with this on a daily basis.
All over the world. This success is no solo,
but a master class by our entire team –
from new talent right up to the head coach.
Saturday, 6/4/2016
Stadtfest Neu-Ulm
Neu-Ulm Petrusplatz
Flying time: Between 2 and 4 pm
Saturday - Monday,
7/6 – 7/11/2016
Leipheimer Kinderfest
Leipheim
Flying time on Saturday: TBC
Flying time on Sunday:
Between 1 and 2 pm
Flying time on Monday:
Between 2 and 3 pm
Sunday/Monday
7/17-7/18/2016
Schwörmontag
Ulm Center, Donauufer (pictured)
Flying time on Sunday:
Between 5 and 7 pm
Flying time on Monday:
Between 3 and 5 pm
Monday, 8/8/2016
Augsburger Friedensfest
Augsburg Center
Flying time: TBC
here!
t
e
b
d
n
a
e
t
o
Make a n
Friday, 8/19/2016
Open Air with Sarah Connor
Kloster Wiblingen
Flying time: 7 to 8 pm
Saturday, 9/17/2016
Einstein-Marathon Youth Runs
Ulm Center, Donaustadion
Flying time: Between 11 and 1 pm
Sunday, 9/25/2016
Einstein-Marathon
Ulm Center, via Pfuhl, Neu-Ulm
Flying time: 10 am and LIQUI MOLY
Citylauf (Start: 12.45 pm)
This fitness, this approach and this conviction
is what our fans expect from the LIQUI MOLY
brand and what they love about it. With clever
strategies, effective concepts and working
products we provide one through ball after
another when it comes to sales growth.
We are on an unstoppable march from victory
to victory. A current example is our ultimate
test-winner Multi-Spray Plus 7: The all-round
spray is an example of the variety of solutions
that our comprehensive range of more than
4,000 products offers. Who knows how many
potential test-winners, problem-solvers,
mood-lifters and sales-generators are still
left hidden in there. Find out by selling
everything that we have!
Our Car Performance Plan is also a big hit.
Such a concept for the sale of complete service
packages has been entirely unknown to the
LIQUI MOLY I MEGUIN I 07 I 2016
world's car dealerships and workshops – until
now. We are now giving you new opportunities
to generate more sales with LIQUI MOLY and
to position yourself as a real service provider
for existing and potential customers. An idea
that has already been successful in several
countries and which is now available to every
one of you. Go on the attack and make use of
this perfect opportunity for a sales boost!
With which clever and brilliant dribbling skills
the LIQUI MOLY family worldwide is amazing
people can be found on the following pages.
The colorful selection of Pictures and Stories
is proof of what makes the difference for us.
And what separates us from others. With this
in mind, go forth and scale new heights!
We wish you happy reading and
good business
Jörg Witopil
Copywriter
Niklas Döhring
Graphic Artist
3
MERCEDESCUP
4
5
MERCEDESCUP
r
Roger Federe
rstar)
(Tennis Supe
nn
Peter Bauma
(LIQUI MOLY
r)
Marketing Sta
Photos: Alexander Stöhr
Game, set and match
for more humanity
The winner at the MercedesCup 2016 at Stuttgart Weissenhof
was Austrian Dominic Thiem. The winners of the tournament
gala were the many innocent people in need that are
supported by the Ernst Prost Foundation. At the auction
the top prizes such as a tennis racket hand-signed
by Roger Federer and an exclusive trip to the Maldives
fetched a proud sum of 38,000 euros in aid of
the Ernst Prost Foundation. Thank you very much!
6
7
SUCCESS STORY
PL
P
ER
AN
CAR
OU
Y
W
O
H
S
I
S
I
TH
IBLE
D
E
R
C
N
I
E
K
MA
SALES
F O R A N CE
M
We have the plan.
Our customers
the performance.
Find new customers and generate new sales
with our Car Performance Plan.
Your contact:
l
Sascha Jarde
r)
eting Manage
(Export Mark
.de
l@liqui-moly
Sascha.Jarde
31 1420-312
Phone: +49 7
8
If an oil change is a duty, our Car Performance Plan is a pleasure!
Workshops and car dealerships that make use of this concept are
characterized as proactive service providers and offer their customers a
significant added value in addition to classic service work. The sales
concept is based on the advice and sales of additional services regarding the car and works worldwide. The idea: In addition to their requested
service or repair, car owners receive an offer individually tailored to their
car, its mileage and general condition. Here not only the right LIQUI MOLY
products are offered, but also complete service packages, which put
greater emphasis on the benefits for end customers.
And the great thing is: you can begin implementing this concept straight
away! The basis for this is our hot off the presses "Car Performance Plan"
brochure with a total of 14 pre-defined performance packages. Of course,
it is possible to combine all services with one another and even add new
ones. Our full range offers hundreds of opportunities – simply choose the
right services for your workshop and country!
➦
9
SUCCESS STORY
The Car Performance Plan is currently
available in German, English, Spanish,
Chinese and Danish. Order your
"Car Performance Plan" brochure now
and increase your performance!
You can find more material in our
Media Center under the keyword:
"Car Performance Plan"
GASOLINE
purpose, who greet car owners in the workshops and give advice on choosing the right
service packages. The customers are then
accompanied to the service desk, where the
respective workshop completes the sale itself.
In spite of the high level of investment in
these in-house brand ambassadors, the
model has really paid off for both LIQUI MOLY
Mexico and for its customers. Many other
countries have already discovered this
enormous potential for sales: The Car
Performance Plan has already been
implemented in Hungary, Denmark, China
and Mongolia, for example.
Switzerland is due to get involved soon, too.
In other countries, there are currently pilot
projects, including in Germany, where the
concept has been very well received in
practical tests.
Injection
M
Cleaning
AFTER
RE
n www.liqu
i-moly.co
m
PE
RF
DIESEL TR
EATMEN
T
AN
informatio
PL
For more
O R M A N CE
M
BEFORE
Engine F
lush
AFTER
• Back to
initial engin
e perform
• Cleaning
ance
engine fro
m inside:
and carbo
removing
n buildup
sludge
from the
• Less of
oil circulat
wear
ion system
• Preven
ting of en
gine dama
ge
For more
i-moly.co
m
PE
RF
AN
AN
n www.liqu
O R M A N CE
PL
informatio
PE
For more
RF
PL
top
CAR
informatio
n www.liqu
i-moly.co
AFTER
m
Smoke S
• Cleaning
of engine
and combu
• Accelera
stion cham
te soot bu
rn-off
ber
• Cleaning
the inject
ion system
• Less exh
aust smoke
CAR
ENT
• Removin
g deposit
s on inj
and spark
plugs in the ectors, intake val
ves
• Better
combusti
engine sta
on chambe
rting beha
• Smooth
r
viour OI
running
L CHANGE
• Less fue
l consump
tio
• Less em
n
issions
BEFO
the
Simply scan in
nd
martphone a
s
r
u
o
y
h
it
w
tion!
QR Code
oint presenta
rP
e
w
o
P
r
u
o
take in
10
TREATM
BEFORE
CAR
New service packages bring additional sales
and – even more importantly – a high profit
margin. Plus, you avoid the pricing pressure
and comparability that is created when
selling individual products. When putting
together the service packages we have made
sure that the work is easy to carry out. In
order to inspire workshops for this concept
an Excel calculation tool was also developed,
which shows a clear overview of additional
earnings. A pioneer of the Car Performance
Plan is LIQUI MOLY Mexico, which has
practiced the principle for many years,
particularly at car dealerships. In fact,
additional personnel has been hired for this
O R M A N CE
11
SUCCESS STORY
Uwe Duffke
(Product Management)
Christian Schwer
(Key Account Manager)
Our Car Performance Plan was also met with positive feedback at the meeting of the workshop
advisory board. Here Christian Schwer (Key Account Manager) and Uwe Duffke (Product
Management) presented the concept to 13 workshop owners in order to give them valuable
expert knowledge and comprehensive practical experience in the further development of our
new sales tool.
12
13
COOPERATION
Hamann Motorsport is
backing lubricants by LIQUI MOLY.
Like with this Hamann
model based on a BMW M4.
More intensive partnership
for even more intensive
drive performance
14
Hamann Motorsport has been recommending our premium lubricants
for years. The reason: The high performance reserves of the LIQUI MOLY
smooth-running motor oils fully meet the enormous demands of
the high-performance Hamann vehicles. Now this cooperation is being
intensified even further.
For example, our technical experts will from now on be on hand at
measurements for the Hamann power testing in order to make even
better use of the potential of modern petrol and diesel engines.
And even the mutual brand appearance at motorsports events
and vehicle presentations underlines our long-term partnership.
15
FLOOD RELIEF
Germany
Simbach am
Inn
F
E
I
L
E
R
Y
EMERGENC
S
M
I
T
C
I
V
D
O
O
FOR FL
Big help on a
short official channel
There are moments that simply leave you speechless. And yet the events have to be put into words
in order to deal with what you have experienced.
That this works best together has been shown by
TEAM BAYERN in the town of Simbach am Inn that
has been particularly hard-hit by floods. At this aid
campaign by BAYERN 3 and the Bavarian Red Cross
our employee Michael Zell (Commercial Vehicles
Area Manager) was also involved for many days
as a local head of operations. For Ernst Prost
(LIQUI MOLY CEO) it was a point of honor to give
him the required time off and at the same time
unbureaucratically help him with money and
material donations.
Many thanks go to our customers Winkler
Deggendorf, Trost Passau and Wessels & Müller
S.E. for the spontaneous contribution of aid goods.
16
17
FLOOD RELIEF
E
R
O
M
E
V
ACHIE
TOGETHER
Michael Zell
anager)
hicles Area M
e
V
l
ia
rc
e
m
m
(Co
ooded
learing out fl
c
,
e
g
d
lu
s
g
g off
n
Shoveli
cles, knockin
ta
s
b
o
g
in
m
o
ons,
cellars, overc
aterial donati
m
t
u
o
g
in
rt
o
drink,
plaster, s
with food and
rs
e
lp
e
h
r
e
tions,
supplying oth
r aid organiza
e
th
e
g
to
–
.
tc
etc., etc., e
,
tradespeople
professional
lunteers
undreds of vo
h
d
n
a
ts
n
e
id
res
le.
ossible possib
made the imp
18
19
ANNIVERSARY
Anniversary 1:
Peter Schiedeck
(15 years)
Anniversary 2:
Eldar Abbusoglu
(10 years)
Have been living up to the LIQUI MOLY family worldwide name for many years – our two being
congratulated on their anniversaries. From left to right: Alexandra Holzwarth (Management
Assistant), Marcus Hillmayr (Regional Sales Manager), Michael Scholz (Workshop Area Manager),
Peter Schiedeck (National + Austria Sales), Thorsten Holzbach (Commercial Vehicles Area
Manager), Eldar Abbasoglu (Exhibition Team), Thomas Rommel (Workshop Area Manager),
Hannah Friedrich (HR) and Rainer Maass (HR Manager).
20
21
FAREWELLS
He always flew our colors high in his 23 years at LIQUI MOLY: Even on the occasion of his
retirement blue-blooded salesman Erwin Ehmke (Regional Sales Manager, middle) appeared in
the LIQUI MOLY colors of blue, red, and white. Amongst the participants (from left to right): Rainer
Maass, Alexandra Holzwarth, Günter Hiermaier (Sales Manager) and Marie-Thérèse Roch (HR).
22
yees from the time as
Farewell to beloved emplo
les employee in the Ruhr,
responsible dealership sa
.
Niederrhein and Sauerland
23
AWARD
For the 6th time in a row we have been
selected by the readers of the auto motor
und sport magazine as the BEST BRAND
2016. On this occasion Peter Baumann
(Marketing Manager, left) received the head
of the Motor Presse Stuttgart publishing
office Baden-Württemberg Michael Roy for
the official presentation of the winner's
certificate at our company headquarters
in Ulm.
24
25
AWARD
ANNIVERSARY
From left to right: Dr. Uli Weller (Commercial Manager), Günter Hiermaier and Jörg Paul
(Quality, Environment and Energy Manager) were excited together with presenter Claudia
Kleinert (ARD weather forecaster) about the Partslife environmental prize – a special prize for
the installation of our resource-saving pigging technique in the Saarlouis plant.
AWARD
A proud anniversary, two proud partners: As a thank you for, believe it or not, four decades
of cooperation (1976 – 2016) with Kolb & Sörgel from Fürth,
Günter Hiermaier presented CEO Kilian Sörgel a picture that frames 40 years
of mutual success.
Absolute highlight at the annual ATP conference in Amstetten, Austria: From a total of
24 suppliers, we were chosen as the 2015 Supplier Of The Year by the ATP members! The ATP
chairs Roland Dworzak (left) and Mag. Erwin Leitner (right) presented the prize to Thomas
Paukert (National Sales Manager Austria, 2nd from right) as well as Michael Mehlem
(Area Manager Upper Austria).
26
27
JOY OF LOVE
JOY OF LOVE
Here's to us:
At the wedding
of our Sonja Bertleff
(Retail Sales) to her
Sebastian the
LIQUI MOLY colleagues
were, of course,
took on the auspices
for a happy marriage.
Even on the happiest day of your life you cannot get away from our brand:
Michaela and Achim Stahl invited their guests for a champagne reception at the parental
business G. IMM in Wemding in a LIQUI MOLY style. Many congratulations from us, too!
Pakistan: Our dealer from Pakistan visited us on Monday. Currently we are 63% up on the previous year there. Things are moving in Asia, too. Here are photos from the visit.
28
29
SRI LANKA
Humanity connects
A warm welcome from our Sri Lankan friends:
our employee Marco Renz visited the two proud heroes
of the May edition of our PICTURES AND STORIES
Sehath Mario and Senesh Antonio as well as their
parents Nilakshi Anne and Ramesh Perera (Dunstan
Auto Traders, customer of Semini Motors Ltd.),
in order to present them with two pictures as a
lasting memory of their visit to us in Ulm.
Real-life LIQUI MOLY family worldwide!
Marco Renz
evelopment
(Territorial D
ka)
MOLY Sri Lan
I
U
IQ
L
r
e
g
a
n
Ma
30
31
SALES POWER
SALES POWER
A productive meeting for the further expansion of our sales successes in Morocco: Dr. Abdellatif
Dakkak (Export Area Manager, 2nd from right) and Christian Seitz (MÉGUIN Applications
Engineer, 2nd from left) presented our Moroccan dealer team from Kaufmann the impressive
investment measures at the Saarlouis site.
SALES POWER
In order to get an idea of our high production standards on site, our friends and customers from
the Ivory Coast made the long journey to the banks of the Saar: Alex Soufi (2nd from right) and
his wife Cynthia Soufi (right) together with Oliver Kuhn (Assistant Research & Development
Manager MÉGUIN, left) and Tim Braun (Export Area Manager).
Our customers from Uzbekistan on an information stop in Saarlouis. Andreas Maidel
(Export Area Manager, standing on left), Artur Bernt (Apprentice, kneeling on left) and
Rolf Boncori (MÉGUIN Applications Engineer, standing on right) were also there.
32
33
SALES POWER
Andreas Hohage
(Regional Sales Manager)
From Essen, the center of the Ruhr, to Saarlouis, the center or premium oils: Our LIQUI MOLY
employees Andreas Hohage, Florian Lennhoff, Dirk Berghaus, Marius Neuhaus and Eberhard
Junk had prepared exciting background information and interesting details about our full range
34
Florian Lennhoff
(District Workshop Manager)
Dirk Berghaus
(Regional Sales Manager)
Eberhard Junk
(District Manager)
for our friends from Krossler + Kämpchen GmbH and their customers.
35
REINFORCEMENTS
BIRTHDAY
Retired: Since June 1, 2016 Lars Schmitt (left) has provided reinforcements in the Logistics
department at MÉGUIN. Andreas Roden (Assistant Logistics/Shipping Manager) welcomed our
new employees.
Supporting pillars at MÉGUIN and the congratulatory committee! From left to right: Stanislaus
Zimonczyk (retirement), Christian Texter, Dankward Hans (Production, 60th birthday), Achim
Scharm, Roman Purper (Procurement Manager, 15-year anniversary), Holger Hecktor, Ingrid
Theobald, Roger Pusse, Bettina Luxenburger (Laboratory, 50th birthday) and Michael Scholer.
BIRTHDAY
BIRTHDAY
Roman Liedke (Production, 2nd from left) was happy to receive congratulations and flowers from
his MÉGUIN colleagues Roger Pusse, Ingrid Theobald and Holger Hecktor (from left to right).
To the next 50 years! Günther Wengert (National Sales Manager, left) wished our SB Sales
colleague Jens Helbing (Regional Manager) a very happy birthday.
36
37
SALES POWER
TOP SALESPERSON
As a thank you for outstanding sales results, Andreas Maidel, supported by Artur Bernt and
Eugen Trat (sales partner WLAT, left), invited our Uzbek importer and his top salespeople
to a day with friends. At the visit of the playoff basketball game at the ratiopharmarena in
Neu-Ulm and go-kart racing in Günzburg the sporting (sales) spirit was sustainably reinforced.
38
Hearty: Our top German and Austria salespeople at the well-deserved summit attempt incentive
in Kitzbühel – as a "trophy" for their success at the 2015 sales competition, which took place
under the apt motto "There's always space at the top".
39
GREECE
S
TUNING
H OW
Green clean drink
for Greek engines
The tuning show in Thessaloníki was the
perfect platform for the launch of our
green "clean drink" Molygen. A great
presentation booth with a modern Molygen
appearance and a spectacular drift arena
in classic LIQUI MOLY branding ensured
a full house and empty shelves.
That's a brand experience!
40
and marvel –
Scan QR code
t here:
find the even
41
USA
F
BIMMER
CROATIA
EST
CIAK ZAG
100% quality meets 100% target group: As the official and exclusive oil partner at the annual
Bimmerfest in Fontana, California, one of the largest BMW festivals in the USA, we were
able to present the around 5,000 visitors our entire product
portfolio and our unique strength of advice.
42
REB
CIAK in-house exhibition. A unique combination of exhibition and car race. More than 3,000
workshop owners and 10,000 visitors in the hall. And around 50,000 fans at the city racecourse.
Always at the center: LIQUI MOLY. Even the mayor of Zagreb Milan Bandic (3rd from left)
could not resist our brand power. Also there: Michael Karl (Export Area Manager, left),
Helena Leskur (Office Manager LIQUI MOLY Croatia, 3rd from right),
Matea Leskur (Marketing LIQUI MOLY Croatia, 2nd from right) and our brand ambassadors.
43
BELARUS
E FES
K
I
B
T
S
E
BR
TIVA
BELARUS
TIONAL
A
N
R
E
T
L IN
PENI
O
N
O
S
A
SE
More than 5,000 bikers on the Highway to oil in Belarus! Year after year, the Brest Bike Festival
International attracts bike-lovers from around 20 countries for a complete weekend.
This includes fans from Russia, Belarus, Poland, Germany, Ukraine, Lithuania and even Great
Britain. Our brand was everywhere as the official partner: at the bike parade, on stage and,
of course, at the LIQUI MOLY sales booth with intensive advice and attractive offers.
44
NG VW
Lubricant for Volkswagen! At the season opening of the VW
Club Belarus in Schlobin our partner OBK excellently
represented the LIQUI MOLY colors. Our logo on two
VW Beetles, on flags around the event site and on material
prizes for the winners of the various competitions ensured
combined brand presence.
45
MONGOLIA
BULGARIA
PO
AUTO EX
TUNINGS
At Auto Expo in Ulaan Baatar, a platform for international business by the association
of brand dealers, Walter Rettenwender (LIQUI MOLY Mongolia) and his team
presented our full range with a small but excellent exhibition booth.
46
HOW
Two days of emotion, passion and adrenaline in and around the Inter Expo Center in Sofia.
More than 200 cars, vans and motorbikes dueled in front of thousands of tuning fans
in spectacular competitions. Precisely the right environment to inspire
the Bulgarian public with our brand and our premium products.
47
GERMANY
FE
KSR CON
DENMARK
RENCE
R EVE
E
M
O
T
S
CU
Perfectly organized new customer acquisition in Bad Arolsen: Together with our new
sales partner KSR Group Jürgen Müller and Eric Aßauer (both 2-Wheel Regional Sales
Managers) made use of the opportunity to convince invited guests of our products.
Our unbeatable arguments: Special engine training for the mechanics,
a presentation of our MOTORBIKE range for the dealers as well as subsequent
technical talks at the test track.
48
NT
Successful debut for our new colleague Ricki Schaadt in Denmark: At an event
at Hess Teknik with members of the BMW Club Denmark he completed
21 treatments with our fully automatic cleaning device JetClean Tronic on just one day!
14 oil changes with engine flushing and the sale of our products for a one-time sale price
rounded off this successful day. Result: More than 40 happy car owners and
therefore new LIQUI MOLY ambassadors in more than 700 members of the ranking BMW Club.
49
SLOVENIA
I
XHIBI
E
E
S
U
O
N-H
TION
Fast mover in Slovenia
It was anything other than slow at the exclusive
customer event at our partner EUROTON
in Slovenia! The rapid program with practical
demonstrations, presentation of our broad range
and exclusive drum campaign was met with a great
deal of acceptance by our guests. The proud
result: Around 300 inspired guests, 60 oil drums
sold and 1 highly sympathetic brand appearance.
The optimum setting to generation further
sales after the event.
50
51
BELGIUM
UKRAINE
Small tent, big effect: At the four-hour race in Liège our Belgian
partner Marc Krautli (pictured above) together with his motorbike customer Benoît
(pictured below) from BPV Distribution presented our brand and our products
Continuation at further racing events of this type is planned.
52
In the UKRAINIAN DRIFT CHALLENGE 2016 racing series the driver elite from
Ukraine, Belarus, Poland, Slovakia, Latvia and Lithuania drift against one another.
Driver Dmitry Nagula of the internationally active, Belarusian LIQUI MOLY Team managed
a great third place on the legendary
“Chaika” track in Kiev.
53
DENMARK
Emil Vibæk Madsen
Auto G Brønderslev
Søren Christensen
Auto G Hadsund
Peter Helth
Jydsk Auto-dele Sønderborg
Henrik Jørgensen
Lyddæmper-central Brøndby
Bo Olsen
Lyddæmper-central Farum
Kenneth Jørgensen
Lyddæmper-central Helsingør
Michael Bendtsen
Lyddæmper-central Hillerød
Elly Ravn
Nymann Autoparts Grenaa
Jørgen Laursen
Nymann Autoparts Hadsten
Full sales
thanks to a full range!
These Danish shop owners celebrated
amazing sales successes in 2015
and were pleased about
our certificate of recognition.
Ole Bjørn
Auto G Aalborg
Jarl Johannesen
Dansk Biltema Auning
Torben Balle
Jydsk Auto-dele Fredericia
Palle Fogt
Jydsk Auto-dele Haderslev
54
Brian Enne
Jydsk Auto-dele Aabenraa
55
RANGE UTILIZATION
Seven benefits
in just one can
Our Multi-Spray Plus 7 can be described
as the Swiss Army knife of multi-functional
oils without exaggeration. The test winning
product works precisely and impressively
shows the enormous talents that are to be
found in our full range of more than
4,000 products. It symbolically stands for
all the areas that we can make happy with
our solutions: Motor vehicle, workshop,
industry, household and garden. Engines,
tools, switches, hinges, locks, and electrical
systems. Vehicle holders, mechanics,
tradespeople and lay people.
Each of our products has its own talent.
In most cases several, in fact. Bring them
to life and sell everything that we have.
Our unrivaled range breadth and depth
also offers you a great deal of razor-sharp
arguments.
turer
c
a
f
u
n
a
m
l
a
chemic
No other car
as we do!
s
t
c
u
d
o
r
p
y
n
has as ma
tomers
s
u
c
s
it
s
ie
l
p
up
as we do!
s
t
n
None other s
e
m
u
g
r
a
purchase
y
n
a
m
s
a
h
it
w
56
TEST WINNE
Displaces moisture and
starts wet engines.
Sales argument 2:
Protects the entire
electrics and remedies
creeping currents
as well as short circuits.
Sales argument 3:
Loosens stubbornly
rusted bolts.
Sales argument 4:
Keeps moving parts
permanently smooth.
Sales argument 5:
Protects against
corrosion and oxidation.
Sales argument 6:
Maintains rubber parts
and prevents freezing.
R
Sales argument 1:
Sales argument 7:
Prevents squeaking.
57
CANADA
CANADA/USA
At Canada's biggest eurocar festival our Team Canada was able to molyfy
over 10,000 visitors! Thanks to our oil-round geniuses Lenny Levac,
Franz Walker and Jason Balaze (from left to right) for the great work!
58
59
LUXEMBOURG
KAZAKHSTAN
Thumbs up for our training program comprising 22 modules! LIQUI MOLY Eurasia was
invited to the vocational college in Ust-Kamenogorsk to train future car mechanics there.
These multipliers are already passing on their knowledge to other motor vehicle service
personnel. Proof that the concept by our Kazakh friends is being warmly received and
successfully implemented in practice.
Highly concentrated, highly inquisitive and highly enthusiastic:
Our three partners from France, Belgium and Luxembourg at the intensive training
for our fully automated ATF oil change device Gear Tronic.
60
61
CHINA
CHINA
At the CAPAS Fair in Chengdu our exhibition appearance was characterized by a modern design,
a great show car and the clear presentation of all product lines, including motorbike
and service products. Picture below: Adrian Störmer (Project Development Manager,
picture below) and his team answered questions from both interested visitors and reporters as
well as the German consul Reinhard Torkler, who we were also able to welcome at the booth.
Promotion marathon for our brand in Kunming (capital city of the Chinese province
of Yunnan): First Robert Niegel and his team completed a two-day event including
training sessions for 200 workshop owners and potential new customers. The day after that
AITU (DU-HOPE Yunnan distributor) and DU-HOPE presented to 73 workshop owners.
This opportunity was taken to also organize a technical and sales training session for all
salespeople of our partners as well as for owners and personnel of major workshops
with a total of 40 participants.
Robert Niegel
(Export Area Manager)
62
63
INDONESIA
After the remaining 100 of the total of 200 local traffic strikes called "Bentors" were branded
in our colors on Medan (island of Sumatra) the whole city is now mad about our brand …
64
65
INDONESIA
SOUTH AFRICA
... one half in the classic blue LIQUI MOLY design, the other
in the cool black look of our MOTORBIKE line.
www.youtube.com/watch?v=qm4euE2fB6Y
66
67
VIETNAM
AROUND THE WORLD
Cool event, hot sales: At the pool party for the birthday of the Zin Ex racing team sponsored
by us in Vietnam, our Vietnamese importer Thai Pong (3rd from right) and
Vincent Prinzing (Export Area Manager) and his team ensured a great deal of LIQUI MOLY flair.
Both the party and the outstanding sales with these customers show that our Vietnamese
friends are now real fans and loyal members of our LIQUI MOLY family worldwide.
www.youtube.com/watch?v=p_PZ5KM9UbM&feature=youtu.be
A big fish when it comes to quality! Our MARINE range is always a good catch. Motor oils,
additives, special greases, maintenance products – made in Germany quality for unlimited
angler's luck.
68
69
SLOVAKIA
SOUTH AFRICA
This is how you sustainably anchor a brand in the hearts and minds of its customers!
At the LIQUI MOLY event at the Slovakiaring we inspired owners and purchase decision-makers
of our most important customers from the Czech Republic and Slovakia. Alongside the
presentation of our brand, driver safety training, stunt riders, racing taxis and helicopter flights
there was, of course, enough time to talk about the expansion of the successful cooperation
over Bohemian dumplings.
Mad about LIQUI MOLY: The famous South African singer and presenter Gerrie Pretorius
shooting the famous TV travel magazine "Leef jou Reis", in which Melicia Labuschagne (Director
LIQUI MOLY SA) was able to put our brand in the spotlight.
70
71
MUDIATOR
What a mess:
With the motto "pain is temporary, glory is forever!" our
LIQUI MOLY sludge commandos made their way around the cozy obstacle course of
Rothaus Mudiator in Markbronn with glorious weather and track conditions.
72
73
OUTSIDE DECORATION
Worldwide
Trademark for
Top Quality
Our customers, partners
and friends profit from the
competence and sympathy
our brand radiates!
Iraq 74
France Uzbekistan Italy South Africa Sri Lanka Afghanistan LIQUI MOLY I MEGUIN I 07 I 2016
Hungary Serbia LIQUI MOLY I MEGUIN I 07 I 2016
China
75
VEHICLE LABELING
A global brand
on tour
Always on board:
Perfect service, highly
motivated colleagues and
unique quality products
made in Germany!
Vietnam 76
Algeria Austria New Zealand Sri Lanka
77
SHOP FURNISHINGS
Kazakhstan 78
Iran France Uganda China Canada USA
79
© 2016 Schwäbisch Media Digital GmbH & Co. KG
SPONSORSHIP
HAUPT Sponsor
It has not just been a good time in sporting terms for ratiopharm ulm in the Beko Basketball
Bundesliga lately. The 2015/16 German runners up can also continue to rely on its most
important partners: We have extended our involvement as exclusive sponsor
ahead of time for a further five years! Our logo will be across the kits, LED hoardings,
floor graphics and much more until at least 2022.
EXKLUSIV Sponsoren
PREMIUM Sponsoren
TOP Sponsoren
CLASSIC Sponsoren
F E TSCH E R & S TA H L
Personaldienstleistungen & Qualiﬁzierung
SUPPORTER
Jahre
150
INSEKTENSCHUTZGITTER
Sparkasse
Neu-Ulm – Illertissen
ganz in Ihrer Nähe
GmbH & Co. KG
Gipser- und Stuckateurmeister
INGENIEURBÜRO
STAUDACHER
GARTENGESTALTUNG
Wir bedanken uns bei einem
großartigen Partnernetzwerk!
80
Unser Medienpartner
81
SPONSORSHIP
SPONSORSHIP
Fighting with lots of enthusiasm and the right lubricant on board for the
German championship and the world champion title of the ADAC Motorboat Master Class:
the powerboat racing team Moselstern with driver Christian Groß.
82
LIQUI MOLY as far as the eye can see – for both little and big fans.
Our partner LIQUI MOLY Eurasia professionally presented our brand at a drift event in
Kazakhstan.
83
SPONSORSHIP
Worldwide
Trademark for
Top Quality
Our customers, partners
and friends profit from the
competence and sympathy
our brand radiates!
Germany 84
Georgia Hungary Italy France Belarus Czech Republic LIQUI MOLY I MEGUIN I 07 I 2016
Greece
85
NATIONAL PRESS
Motorrad Regional, 06/2016 edition
86
Freie Werkstatt, 06/07 – 2016
87
Kielwasser I Revier I Clubhaus I Infos aus den Niederlanden I An Bord I Vor Ort I Neuheiten I Rennsport I Reportage
Tuning für Öl
und Treibstoff
D
bezieht sich ein Vergleich auf einen nicht
durch Additive gepflegten Motor und nicht
etwa auf ein werksneues Aggregat.
Additive können
Verkokungen und
Ablagerungen an
Düsen, Kolben und
Ventilen vorbeugen.
Additive sind Zusätze, die dem Kraftstoff, dem
Motoröl, dem Getriebeöl und dem Kühlerschutzmittel hinzugefügt werden, um deren Eigenschaften zu gewährleisten oder zu verbessern. Sie
„tunen“ quasi den Grundstoff und machen ihn
erst richtig leistungsfähig. Ihre Aufgaben sind
Reinigung, Pflege, Verschleißminderung, Korrosionsschutz und Leistungssteigerung. Ohne
Additive könnten weder der Treibstoff noch das
Öl die geforderte Leistung erbringen.
Hochwertige Öle und
Additive erhöhen Leistung
und Lebensdauer des
Motors und helfen den
Kraftstoffverbrauch und
den Emissionsausstoß zu
senken.
ass dies nicht nur Werbeslogans sind, hat der Öl-und Additivhersteller
Liqui-Moly
erst unlängst nachgewiesen.
Das Unternehmen hat seine
Additive von unabhängigen Institutionen testen lassen. Die hohe Wirksamkeit konnte erst
unlängst nachgewiesen werden.
Additive sind zwar überlebenswichtig für
den Motor, sie sind aber keine Wundermittel.
Versprechungen einiger Hersteller wie „senkt
den Spritverbrauch um ein Drittel“ sind nicht
seriös. Der Einsatz von hochwertigen Additiven hat einen Langzeiteffekt. Hinsichtlich
z.B. eines Einsparpotentials beim Kraftstoff
Deutscher Motoryachtverband I Messen I Marktplatz I Praxis-Test I Technik
Der Kraftstoff an der Tankstelle ist zwar
schon ab Werk mit einigen Additiven versehen worden, um ihn hochwertiger zu machen. Ein modernes High-Tech-Öl besteht
sogar bis zu 25 Prozent aus Additiven. Trotzdem gibt es im Laufe eines Motorlebens Situationen, in denen es sinnvoll ist, weitere
Additive hinzu zu geben.
Öladditive:
• Mit der Zeit sammeln sich Asche, Ruß und
Abrieb im Motoröl an – einer der Gründe regelmäßig das Öl zu wechseln. Diese Stoffe
setzen sich im Ölkreislauf ab und können
die Schmierung beeinträchtigen – bis hin
zum Motorschaden. Hier hilft z.B. eine
Motor-Spülung. Das Additiv wird vor dem
Ölwechsel dem Öl zugegeben. Seine Reinigungswirkstoffe lösen die Ablagerungen, die
dann beim Ölwechsel zusammen mit dem
Altöl abgelassen werden. Vorbeugend lassen
sich hier pflegende Additive einsetzen, die
Reibung und Verschleiß im Motor verringern.
• Wenn ein älterer Motor Öl verliert, können
u.a. gealterte Motordichtungen die Ursache
sein. Ein entsprechendes Additiv regeneriert
spröde Dichtungen und macht sie wieder
weich und geschmeidig, so dass sie wieder
dichten und der Ölverlust verhindert wird.
Die Inhaltsstoffe brauchen aber z.B. beim
Auto 600 bis 800 Kilometer Fahrstrecke, um
Wirkung zu zeigen. Ein ähnliches Produkt
gibt es auch für Getriebeöl.
MODERNSTER
WIDE-BEAM RUMPF
FÜR ALLE MODELLE
Vorher (oben) und nachher: Eine Motor-Spülung löst die Ablagerungen, die dann beim
Ölwechsel zusammen mit dem Altöl abgelassen werden.
Kraftstoffadditive:
• Jeder Verbrennungsvorgang im Motor hinterlässt winzige Ablagerungen, die sich im Brennraum, an den Einspritzdüsen, Ventilen oder Düsennadeln und am Kolbenboden festsetzen.
Dies führt zur Beeinträchtigung der Motorleistung, erhöhtem Kraftstoffverbrauch und
damit auch zu höheren Emissionen. Spezielle
Additive entfernen chemisch die Verbrennungsrückstände, sorgen so für einen besseren
Motorlauf, geringeren Verbrauch und Emissionen. Auch hier lassen sich vorbeugend Additive einsetzen, um Ablagerungen im Inneren des
Motors von vorn herein zu verhindern.
• Benzin und Diesel altern. Ein Problem das z.B.
saisonal genutzte Fahrzeuge wie eben Boote betrifft. Mit einem Benzin-Stabilisator als Additiv
• Gegen die berüchtigte „Dieselpest“ kann ebenfalls vorbeugend ein Additiv zum Kraftstoff
hinzugegeben werden, das verhindert, dass sich
die gefährlichen Bakterien bilden. Das bedingt
aber ein sauberes und nicht schon befallenes
Kraftstoffsystem. Ansonsten ist eine Tankreinigung notwendig. Im Anschluss daran ist so ein
Additiv vorbeugend aber sehr sinnvoll.
• Viele Tourenskipper und Trailerboot-Fahrer
können ein Lied davon singen: Die Spritqualität kann sich von Land zu Land, manchmal
sogar von Tankstelle zu Tankstelle unterscheiden. Mit minderwertigem Treibstoff bringt der
Motor nicht mehr die volle Leistung, läuft unruhig, der Sprit verbrennt nicht mehr sauber,
Rückstände lagern sich im Inneren des Motors
ab und können zu Schäden führen. Entsprechende Additive in der Backskiste können helfen, diese mangelnde Spritqualität zu kompensieren und so für einen runden Lauf und einen
sauberen Motor sorgen.
www.liqui-moly.de
30
06/2016 WasserSport
ECHTE RAUMWUNDER
IN SPITZENQUALITÄT
wird dieser Alterungsprozess verlangsamt und
gleichzeitig das Kraftstoffsystem vor Korrosion
geschützt.
GRÖSSTES
TRAILERBARES
KAJÜTBOOT
Kompetenzpartner
Vorher (oben) und nachher: Diesel
Einspritzdüsen und Benzininjectoren vor
und nach der Reinigung mit dem Liqui
Moly Diesel System Reiniger bzw. dem
Benzin Injection Reiniger
SEHR SPORTLICH
HOCH FUNKTIONELL
David Kaiser ist Leiter der Forschungs- und Entwicklungsabteilung des Schmierstoff-und Additivherstellers Liqui Moly.
Das in Ulm an der Donau beheimatete Unternehmen gehört
zu den bedeutendsten der Branche und bietet ein hochwertiges Produktsortiment aus ca. 4000 Artikeln an Motorenölen,
Additiven, Pflegeprodukten und chemisch-technischen Problemlösern, die in über 110 Länder vertrieben werden. Dabei
entwickelt und testet Liqui Moly in eigenen Labors, produziert
in Deutschland und vermarktet alle Produkte selbst.
WasserSport 06/2016
WWW.OECHSNER-BOOTE.DE
KÜRNACH B. WÜRZBURG
31
WasserSport, 06/2016 edition
88
89
Südwest Presse, 6/16/2016
Fliegermagazin, 06/2016
90
edition
91
INTERNATIONAL PRESS
06
PORTUGAL
Mulheres no aftermarket
07
ao
Vej
jo
rn
ald
víde o e m
m
MESA REDONDA
as o f ici nas .
co
“O que quer que aconteça
no aftermarket, será
sempre um reflexo do que
se passa na sociedade. Não
sou muito a favor, nem me
revejo, aliás, na ideia de
que a equidade tenha de
ser 50/50 entre mulheres
e homens. O facto de ser
mulher, por si só, não
chega para abrir portas e
desempenhar uma função.
É necessária competência”
SADHNA MONTEIRO
Liqui Moly
Competência, dizem elas
S
ensibilidade. Bom senso. Glamour.
E uma capacidade única para a
realização de várias tarefas simultaneamente. Sim. Todas estas são características, desde sempre, associadas
ao sexo feminino. Na Mesa Redonda,
organizada pelo Jornal das Oficinas, no
Pestana Palace Lisboa, subordinada ao
tema “As mulheres no aftermarket”, procurámos saber se, em pleno século XXI,
ainda fará sentido falar em diferenças
entre géneros, mesmo num setor, histo-
› Num setor, historicamente, dominado por homens, as mulheres têm conquistado lugares de topo.
Glamour. Sexto sentido. E uma capacidade para executar várias tarefas ao mesmo tempo. Sim. Mas,
na Mesa Redonda, organizada pelo Jornal das Oficinas, a palavra “competência” foi a mais ouvida
Por: Bruno Castanheira e Jorge Flores
Junho I 2016
www.jornaldasoficinas.com
06-14_Destaque Mesa_Redonda_MulheresREV.indd 6
92
ricamente, ligado aos homens. Vigorará
ainda um certo preconceito masculino
neste mundo?
Sadhna Monteiro, diretora de Marketing
e Desenvolvimento de Negócio Ibérico da
Liqui Moly, foi a primeira das sete convidadas a usar da palavra. E, logo, para estabelecer um paralelo entre o aftermarket
e a própria sociedade. Realidades umbilicalmente ligadas. “Acho que as mulheres,
felizmente, conquistam, cada vez mais,
um lugar no mundo, seja qual for o papel
19/05/16 14:46
Jornal das Oficinas (excerpt), 06/2016 edition
06-14_Destaque Mesa_Redonda_MulheresREV.indd 7
que desempenhem. Digo conquistam no
sentido em que não há tradição histórica
de as mulheres desempenharem certo
tipo de papel. Não significa, obviamente,
que não o saibam ou que não o consigam
fazer. Aquilo que eu encontro no aftermarket é o seguinte: julgo que, no início, terá
sido uma coincidência, mas, hoje, julgo
que é uma tendência. A mulher, neste
mercado específico, vai trazer uma coisa
que nós gostamos, seja qual for o mercado, independentemente de ser mulher
ou homem. Que é ser um fator inovador”,
lançou para a mesa a responsável da Liqui
Moly, não deixando de enfatizar que não
escolhe nenhum dos lados para trabalhar.
“Privilegio tanto o homem como a mulher. Adoro trabalhar com homens, acho
que eles são uma mais-valia e facilitam-me imenso o trabalho. Da mesma forma
que adoro trabalhar com mulheres. Cada
lado tem de ser gerido e tem de ter um
equilíbrio muito próprio”, disse. Sadhna
Monteiro, de resto, não se revê na ideia de
que, no aftermarket, tenha de existir uma
“equidade de 50/50 entre homens e mulheres”. Tudo terá de acontecer de forma
“harmoniosa”. No seu caso em particular,
Sadhna Monteiro nunca sentiu qualquer
pressão no setor por ser mulher. “Mas
sei de colegas, na mesma posição, que
sentiram essa resistência”. Em sua opinião,
importante para o sucesso profissional,
mais do que o charme feminino, que
pode “abrir portas”, importa, isso sim, “a
competência” do ser humano.
Junho I 2016
19/05/16 14:46
93
PORTUGAL
ENTREVISTA
MATTHIAS BLEICHER
Diretor da Liqui Moly Iberia
60
61
“Seremos uma marca de referência
e peso no aftermarket ibérico”
as oficinas. Ora, ao acompanharmos essas
oficinas em Espanha, inevitavelmente iremos conseguir implantar a marca de forma
mais eficaz. E, ao mesmo tempo, aumentar
a procura do produto junto da grande distribuição. Claro que fazemos sempre ajustes e adaptações consoante o mercado em
que estamos, mas não nos parece que
sejam necessárias alterações estruturais ao
modelo de negócio aplicado em Espanha.
› A filial portuguesa da Liqui Moly ficará incumbida do mercado espanhol, passando a designar-se Liqui
Moly Iberia e centralizando as vendas na Península Ibérica
Quais as mais-valias desta mudança
para a Liqui Moly e para os seus clientes portugueses e espanhóis?
Ao unificarmos dois países, conseguimos
unificar, também, a comunicação, a estratégia comercial e o marketing, o que irá,
indescutivelmente, trazer mais exposição
Por: João Vieira
C
om este passo, o modelo de sucesso
alemão que a Liqui Moly tem implantado em Portugal será alargado a
Espanha, valorizando, assim, o excelente
trabalho desenvolvido pela filial portuguesa. Em entrevista ao Jornal das Oficinas,
Matthias Bleicher, diretor da Liqui Moly
Iberia, explica as razões desta decisão e os
objetivos que pretende atingir.
Porque decidiram criar a Liqui Moly
Iberia e quais os objetivos desta
nova empresa?
Sabemos o potencial que o mercado
Ibérico tem e faz sentido criar uma sinergia que permita uma política e estratégia
comuns, apesar das diferenças que estes
mercados apresentam. Desta forma, conseguimos maior visibilidade e projeção
da marca.
Como ficará constituída a Liqui Moly
Iberia a nível de recursos humanos e
instalações?
A Liqui Moly Iberia terá alguns recursos
comuns e será constituída por uma equipa
própria para Espanha. Eu fico como diretor-geral para a Península Ibérica e a Sadhna
Monteiro será responsável pela direção de
marketing e desenvolvimento de negócios
ibéricos. José Pereira é o nosso gestor comercial para a Iberia e Thomas Hilzendeger
- que estará sediado em Espanha - será
gestor comercial em Espanha. Estamos,
neste momento, a recrutar comerciais em
Espanha para cobrir todo o território e fazermos, assim, o acompanhamento dos
nossos clientes. A sede continuará a ser em
Portugal onde temos escritório e armazém
e de onde faremos o envio de mercadoria
e gestão do mercado em Espanha.
Como se vai processar a distribuição
dos produtos Liqui Moly em Espanha?
Até ao momento, tínhamos uma distribuição reduzida, com pouca ação direta
no mercado. Mas, a partir de agora, sabemos quais os parceiros que gostaríamos
de ter em Espanha e estamos, neste momento, em negociações e a efetuar prospeção no mercado. Para já, confirmamos
a nossa parceria com a Cecauto e o Grupo
Auto Union, sendo nosso objetivo ter cobertura nacional.
No primeiro trimestre deste ano, a
Liqui Moly registou um resultado
recorde em Portugal. Considera que
ainda há potencial para crescerem
no nosso país?
Sim, temos tido sempre um crescimento
muito positivo. E, neste último trimestre,
registamos um recorde nunca antes alcançado em Portugal. Ainda assim, consideramos que há muito para crescer e
para explorar no mercado português, até
porque a Liqui Moly não é só especialista
e de ter uma fiabilidade extrema leva o
consumidor a querer experimentar algo
diferente sem reservas e esperando sempre resultados positivos.
A Liqui Moly também cresceu a nível
global, tendo aumentado o número
de colaboradores? A empresa aposta
mais no crescimento quantitativo ou
qualitativo?
Diria que aposta em ambos. Um aumento
qualitativo leva, quase diretamente, a um
aumento quantitativo. A qualidade é um
dos nossos requisitos principais, seja no
produto, no merchandising ou nos recursos humanos. E daí advém também o
nosso crescimento, que, em muitos casos,
supera as expectativas. Não basta ter um
Equipa Liqui Moly Iberia (da esquerda para a direita): Sadhna Monteiro,
responsável pela direção de marketing e desenvolvimento de negócios ibéricos;
Matthias Bleicher, diretor da Liqui Moly Iberia; Thomas Hilzendeger, gestor
comercial Espanha; José Pereira, gestor comercial para a Iberia
à marca e criar maior procura do produto.
Iremos reforçar o nosso stock em Portugal
para permitir uma maior rapidez na satisfação das necessidades do mercado espanhol, apesar de as entregas maiores serem
efetuadas de forma direta da nossa fábrica,
na Alemanha. Para além disso, manteremos
em Espanha o apoio até agora prestado
em Portugal com campanhas, formações
e acompanhamento comercial. O modelo
é exatamente o mesmo. Para além de irmos
investir em feiras e exposições que consideremos importantes e que sirvam o propósito de crescimento em ambos os países.
Quais as razões do sucesso do modelo
de negócio implantado em Portugal e
que querem replicar em Espanha?
O modelo de negócio implantado em
Portugal é resultado da experiência apreendida no mercado automotivo mais exigente
do mundo: a Alemanha. Replicámos cá o
formato alemão e como se pode ver nos
últimos anos, o nosso crescimento e reconhecimento em Portugal foi exponencial.
Já na Alemanha e pelo 6.º ano consecutivo,
fomos nomeados a marca n.º1, deixando
para trás marcas de prestígio e com maior
tradição nesse país. Podemos então dizer
que este modelo funciona! O sucesso deve-
Junho I 2016
-se a esta vasta experiência e, também, ao
facto de a marca estar, constantemente,
em campo, apoiando diretamente as oficinas com questões técnicas, formações,
demonstrações práticas, campanhas e
marketing. Basicamente, embora não façamos a venda direta à oficina, vivemos o
dia a dia com os mecânicos e criamos as
soluções para os seus problemas. Somos
um verdadeiro parceiro de negócios, pelo
que não nos ficamos só pelo fornecimento
de produto e investimos no apoio em todas
as vertentes a quem utiliza os produtos
Liqui Moly no seu negócio. O nosso acompanhamento é constante e atento.
Os leitores de quatro grandes revistas
de automóveis da Alemanha elegeram a Liqui Moly como a melhor
marca pela sexta vez consecutiva. O
que representa este reconhecimento
para a Liqui Moly?
É um reconhecimento fundamental, principalmente num mercado tão exigente e
grande como o alemão. Concorremos com
outras marcas de grande prestígio, o que
aumenta ainda mais o nosso orgulho neste
reconhecimento. No entanto, com ou sem
reconhecimentos deste género, a Liqui
Moly tem como filosofia criar e desenvolver
ou melhorar produtos de alta qualidade
O mercado em Espanha é diferente do
português a nível da distribuição e do
retalho. Não receiam que o modelo
de negócio que funciona bem em
Portugal possa não funcionar bem em
Espanha?
Existem, de facto, diferenças entre os
mercados português e espanhol, sendo
que não são determinantes para colocar
em causa este modelo de negócio. Esta
estratégia germânica implica que a venda
seja efetuada através da grande distribuição
ou central de compras e que os nosso comerciais façam, depois, o acompanhamento ao cliente final, que, neste caso, são
no mercado do aftermarket mas, também,
em outros mercados, como a Indústria, as
Motos, a Náutica...
Relativamente a estes mercados,
lançaram uma gama específica para
motociclos. Qual foi a recetividade
do mercado a esta nova gama de
produtos?
A adesão foi extremamente positiva,
pese embora haja uma tradição neste
mercado em Portugal de outras marcas.
O facto de o nosso produto ser premium
bom produto, é fundamental ter uma boa
equipa e estar rodeado de pessoas extraordinárias e que gostem do que fazem. Esta
é a nossa aposta!
Os mercados de leste, incluindo a
Rússia, atravessam graves problemas
políticos e económicos. O que tenciona a Liqui Moly fazer para compensar
a perda de vendas que tinha nestes
mercados?
Mesmo havendo situações complicadas
que não controlamos, como situações
60-61_Entrevista_Matthias_BleicherREV.indd 60
19/05/16 09:18
Jornal das Oficinas, 06/2016 edition
94
que vão ao encontro das necessidades dos
seus clientes. É isto que nos move diariamente, seja no laboratório, na fábrica, no
escritório ou na rua. Claro que se formos
reconhecidos por isso, tanto melhor!
60-61_Entrevista_Matthias_BleicherREV.indd 61
políticas e financeiras nos mercados, temos
sempre uma perspetiva positiva face a
todos os desafios. Sentimos, de facto, um
impacto no início da crise dos países de
leste, como a Rússia, e que, entretanto,
recuperamos com êxito. A Liqui Moly não
é só um especialista em lubrificantes para
o mercado do aftermarket, tendo tradição
em desenvolver e estruturar podutos para
outros mercados. Digamos que esta característica é outra vantagem que nos
distingue da concorrência e que, num
momento de crise, marca, de facto, a diferença. Tentamos sempre implementar
todos os nossos produtos no mercado e,
no caso de haver uma crise com um canal
específico, temos sempre outras opções,
seja a Indústria, Agricultura, Motociclos
ou outras. No passado, não éramos tão
exigentes com esta proliferação no mercado, mas, hoje em dia, tentamos abranger todos os mercados e canais possíveis,
o que evita e diminui o impacto de alguma
crise ou desequilíbrio. Felizmente, tem-nos
sido sempre possível recuperar devido a
esta nossa faceta multi oferta.
Quais são as expectativas de volume
de negócio para a Liqui Moly Iberia a
curto prazo?
Esperamos continuar o ano exatamente
como o começámos... em crescimento, e
contamos também que esse crescimento
seja na ordem dos 2 dígitos. Com as parcerias que pretendemos concretizar até
final de 2016, queremos duplicar o volume
de vendas para a Península Ibérica em 2017.
A nível global temos expectativas muito
exigentes. A visão de crescimento e penetração de mercados é uma visão interna
aplicada em todo o mundo. Estamos atentos em todos os mercados, seja através das
nossas filiais, seja através dos nossos parceiros e importadores, dando-lhes todo o
suporte e ferramentas para que seja possível o aumento de presença em qualquer
mercado, independentemente das suas
condições sociais e políticas. Como veem
temos um desafio extraordinário pela frente
que na verdade combina com a nossa postura natural que é a de encontrar sempre
soluções para tudo aquilo a que nos propomos. Queremos continuar a crescer em
Portugal e os nossos parceiros são fundamentais para tal. Ao mesmo tempo, desejamos implantar o mesmo modelo em
Espanha e assistir ao crescimento da marca
nos mesmos parâmetros, com parceiros
de qualidade e com notoriedade, só que
desta vez num mercado quatro vezes maior.
Como vê o negócio da Liqui Moly
Iberia daqui a cinco anos?
Seremos uma marca de referência e de
peso no aftermarket ibérico dentro da fatia
que cabe a uma marca premium, que tem
sido desde sempre o nosso perfil. O mercado de massas será sempre partilhado
entre muitas outras marcas, mas, neste
mercado premium, contamos, em cinco
anos, ser uma referência determinante e
líderes. No restante mercado, manteremos
a presença, mas não é nossa pretensão
conquistar em absoluto este perfil. ✱
Junho I 2016
19/05/16 09:19
95
RUSSIA
CROATIA
то что надо!
➔ САДОВАЯ МЕХАНИЗАЦИЯ
Пришла весна, и миллионы наших соотечественников занялись любимым
садом и огородом. Технический прогресс не обошел эту отрасль стороной.
Однако газонокосилки, культиваторы,
триммеры, бензопилы, как и любая
моторизованная техника, требуют
специализированного обслуживания
и качественных масел и смазок. Компания Liqui Moly разработала и выпускает в Германии ряд продуктов
специально для садовой техники. Но
почему нельзя пользоваться хорошим
автомобильным моторным маслом?
Высокая нагрузка
Двигатели садовых машин, в отличие
от автомобильных, подавляющую
часть времени работают либо на холостом ходу, либо на максимальных
оборотах – то есть при постоянной высокой нагрузке. Кроме того, двигатели
садовой техники оснащены не жидкостным, а воздушным охлаждением,
эффективность которого ниже. Поэтому рабочая температура двигателя
достаточно высока, и масло должно
быть рассчитано на такой режим. Система смазки четырехтактных двигателей садовой техники тоже отличается
от автомобильной – там отсутствует
масляный насос. Шатун смазывается
при помощи специального «черпачка» на нижней головке, что требует
узкого диапазона оптимальной вязкости масла. Для сезонной техники,
оснащенной такими двигателями (например, газонокосилки), выпускаетcя
летнее моторное масло RasenmaherOil SAE 30 с оптимальной вязкостью.
А для всесезонного использования
силовой техники (электрогенераторов, снегоуборщиков, мини-тракторов, насосов и др.) с четырехтактными моторами подойдет всесезонное
масло Universal 4-Takt Gartengerate-
Oil 10W-30, превышающее требования производителей моторов Briggs &
Stratton, Honda, Tecumseh.
Особые требования
В бензокосах, триммерах, бензопилах часто используются двухтактные
двигатели, что делает технику более
компактной, но накладывает особые
требования на моторное масло (которое предварительно смешивают
с топливом). При сгорании смеси не
должно образовываться дыма или
золы (то есть масло должно иметь
низкую зольность). И наконец, масло
и смазка могут попасть на почву участка. При использовании продуктов
компании Liqui Moly трагедии в этом
нет: все масла этой марки, предназначенные для садовой техники, соответствуют самым строгим немецким экологическим стандартам и при
попадании в почву полностью разлагаются под действием света, влаги
и кислорода на безвредные компоненты. В семейство масел для двухтактных двигателей садовой техники
входят бездымные моторные масла –
минеральное 2-Takt Motorsagen-Oil
для тяжелонагруженных бензопил
с воздушным охлаждением, а также
универсальное
полусинтетическое
2-Takt-Motoroil. Масла для двухтактных двигателей окрашены в красный
цвет для индикации наличия масла
в топливной смеси.
Легко и без хлопот
Моторными маслами садовая программа Liqui Moly не исчерпывается.
Масло Sage-Kettenoil предназначено
для цепи бензопилы. В его основе –
растительные компоненты, полученные из рапсовых масел, так что оно
полностью безопасно и биоразлагаемо. Еще одно очень полезное средство – Pflege-Spray fur Garten-Gerate,
универсальный аэрозоль для смазывания, защиты и очистки садовой техники и инвентаря, изготовленный на
основе растительных масел. А чтобы
без хлопот завести садовую технику
после зимнего простоя, можно использовать средство Start Fix, в состав
которого входят этиловый эфир и антикоррозийные присадки.
GREECE
ДВИГАТЕЛИ садовой техники значительно
отличаются от автомобильных. Поэтому для них
нужны специализированные масла и смазки.
CHINA
87
n   М А Й 2 0 1 6 n   P O P U L A R M E C H A N I C S n   П О П УЛ Я Р Н А Я М Е Х А Н И К А n
SPAIN
96
97
SPONSORSHIP
Impressions of the Salzburgring from Imola and from Oschersleben: The TCR International Series
on racing tour across Europe. Always at the start: Our two VW Golf GTIs by LIQUI MOLY Team Engstler.
98
99
RUSSIA
ЛИКБЕЗ > ТОРМОЗНЫЕ ЖИДКОСТИ L IQUI MOLY > ЕВГЕНИЙ ХАПОВ, ФОТО КОМПАНИИ-ПРОИЗВОДИТЕЛЯ
ТОРМОЗНАЯ ГИДРА
В случае, если автомобиль подготовлен
к максимальным
нагрузкам и на него
установлена более
эффективная тормозная
система либо, если
автомобиль используется в автоспорте, лучше
применять Racing Brake
Fluid с максимальными
температурными характеристиками
И НЕ БОЕВОЙ DOT
Каждый автомобиль по-своему индивидуален. Один
горяч, другой обстоятелен, третий и вовсе тихоход.
И у каждого – свои требования к тормозной жидкости
Д
ля начала немного о том, откуда появился сам
термин DOT. Это не что иное, как название американского Департамента транспорта (Department
of Transportation), который в свое время установил
стандарты на тормозные жидкости, пронумеровав их,
соответственно, DOT 3, DOT 4 и так далее. С тех пор весь
мир этим стандартом пользуется.
стандарты, то видно, что DOT 3 можно применять в тихоходных автомобилях с дисковыми или барабанными тормозами. Она кое-как справится с работой антиблокировочной
системы ранних поколений, но, к примеру, в продвинутых
современных машинах попросту закипит. Вот, кстати,
мы и подошли к главному критерию тормозной жидкости –
температуре её кипения.
ВСЕ РАВНЫ?
Прежде всего, можно ли смешивать разные типы жидкостей? И да, и нет! Как ни странно, ответ на этот вопрос целиком и полностью зависит от совершенства тормозной
системы автомобиля. Формально вся линейка тормозных
жидкостей от одного производителя в стандартах от DOT
3 до DOT 5.1 смешивается в любых пропорциях, и такой
коктейль не должен оказывать негативного влияния
на состояние тормозов. Единственный продукт, который
нельзя добавлять ни при каких обстоятельствах, имеет
стандарт DOT 5, без точки и единицы. Вот эта, сугубо
гоночная силиконовая жидкость неприменима в системах обычных машин. Она рассчитана на такие же специфические материалы тормозной системы и абсолютно
обособлена от остальных. Что до остальных, то действует
принцип «новое поглощает старое, но не наоборот».
То есть пятнадцатилетнему автомобилю, которому заводом прописана жидкость стандарта DOT 3, совершенно
безболезненно подойдут и 4, и 5.1. Но вот современному
внедорожнику с развитыми системами динамической помощи водителю годятся только те, класс которых не ниже
указанных заводом.
ТОЧКА КИПЕНИЯ И ВЯЗКОСТЬ
Чем современнее автомобиль, чем выше его мощность
и скорость, тем больше энергии необходимо для его
остановки. А значит, выше нагрев тормозов. Вместе с тормозами нагревается жидкость. В этом нет ничего страшного. Фатальная опасность подстерегает водителя, если
жидкость внутри тормозного цилиндра закипит, и паровая
субстанция станет сжимаемой. В такой ситуации тормоза
просто откажут! Чтобы этого не произошло, производители изобретают сложные основы жидкостей, закипающие
только при очень высоких температурах.
Важно помнить, что на температуру кипения оказывает влияние и время эксплуатации. Тормозные жидкости
гигроскопичны и быстро впитывают влагу из воздуха.
Через два-три года смесь с водой начнёт закипать
заметно раньше. Особые присадки призваны снизить
подобный эффект, благодаря чему жидкости более
ОТЛИЧИЯ ОЧЕВИДНЫ
Итак, старая знакомая всем жидкость стандарта DOT 3
была рассчитана на эксплуатацию в малонагруженных
тормозных системах автомобилей. Представитель этого
устаревшего класса – отечественный продукт «Нева»,
появившийся в России вместе с первыми дисковыми тормозами 412-го Москвича. До неё о ДОТах говорили только
применительно к военным оборонительным укреплениям,
а в качестве тормозной жидкости использовали архаичную «красную» смесь бутилового спирта с касторкой –
БСК, с характерным запахом. Если внимательно изучить
94
100
..
Bremsflussigkeit SL6 DOT 4 рекомендуется для использования в современных автомобилях европейского производства немецкой школы, таких как Мercedes-Benz, BMW, Audi, Volkswagen и другие. Brake Fluid DOT 5.1 рекомендуется для использования в современных автомобилях японско-азиатского производства, таких как Toyota, Nissan, KIA, Hyundai и т.д.
апрель 2016
СВОДНАЯ ТАБЛИЦА ХАРАКТЕРИСТИК
ТОРМОЗНЫХ ЖИДКОСТЕЙ
Вязкие
Температура кипения без содержания влаги, °С
Температура кипения с содержанием
3% влаги, °С
Кинематическая
вязкость при
-40°С, мм2 /с
Срок службы
Маловязкие
DOT 4
Racing Brake
Fluid
DOT 4 SL6
DOT 5.1
Не менее
230
Не менее
320
Не менее
265
Не менее
260
Не менее
155
Не менее
195
Не менее
175
Не менее
180
1800
1800
700
900
2–3 года
2–3 года*
3–4 года
3–4 года
* Зависит от условий эксплуатации и нагрузки на тормозную систему
ликбез
высокого класса устойчивее к «мокрому» кипению.
Под «мокрым» кипением подразумевается точка закипания смеси жидкости с водой.
Не менее важна и низкотемпературная вязкость
тормозной жидкости – чтобы в мороз под –50 °С педаль
тормоза не встала колом. Наконец, чтобы быстрее и точнее передать усилие от тормозной педали к колодкам,
нужна низкая вязкость жидкости при нормальных условиях. Проще говоря, тормозная жидкость никогда не должна
превращаться в сироп, с трудом прокачиваемый по тонким
тормозным трубкам.
ПРЕДМЕТНЫЙ РАЗГОВОР
Чтобы лучше понять, в чём заключаются различия тормозных жидкостей разных поколений, используем популярную
у нас линейку Liqui Moly. Начнём с DOT 4, так как DOT 3
рассчитана на автомобили без ABS, а их на современных
конвейерах почти не осталось. DOT 4 – это синтетический
продукт с присадками, которые предотвращают коррозию
и окисление металлических внутренностей тормозов.
Жидкость содержит компоненты, борющиеся с образованием водяных паровых пробок, и может использоваться
в тормозных системах как с ABS, так и без неё. Это наиболее часто встречающийся тип жидкости, применимый
в большинстве современных автомобилей. Максимальная
температура кипения у DOT 4 – не менее 230 °С.
Её более совершенная версия SL6 DOT 4 соответствует
классу 6 стандарта ISO-4925, который регламентирует
маловязкие жидкости. Этот продукт создан на основе
гликольэстеров и эфиров борной кислоты и специально
разработан для увеличения срока эксплуатации тормозной
гидравлики. Имеет высокую «сухую» температуру кипения (речь о жидкости, не загрязнённой влагой) и высокую
температуру кипения в увлажненном состоянии. Обладает
низкой вязкостью при низких температурах. SL6 DOT 4
используется в машинах, оборудованных современными
системами безопасности ESP/DSC, ABS и ASR, а также
в мотоциклах. Температура кипения SL6 DOT 4 составляет
не менее 265 °С.
Следующая по рангу – DOT 5.1. Вот именно так,
с точкой, поскольку без неё – чистая пятёрка, и это,
как мы выяснили, особый силиконовый состав для спорта
ликбез
с чрезвычайно высокой температурой закипания – 320 °С.
Полностью синтетическая, на основе полигликолей, DOT
5.1 содержит присадки против коррозии и существенно
уменьшает процесс окисления при высокой температуре.
Она рассчитана на удлиненные интервалы замены и подходит для автомобилей с ABS, благодаря низкой вязкости
при – 40°С, равной 900 единицам. Сниженная вязкость позволяет тормозам срабатывать быстрее и точнее. Кроме
того, DOT 5.1 хорошо смазывает все подвижные детали
тормозной системы. Жидкости этого класса используют
в основном там, где частые разгоны и интенсивные торможения – обычное дело. Речь тут не только о стрит-рэйсерах, «зажигающих» на ночных улицах. DOT 5.1 выдержит тяжелый режим резкого торможения трехтонного
внедорожника с груженым прицепом или длительные
непрерывные торможения на опасном каменистом спуске. Закипает эта жидкость минимум при 260 °С.
НИЧТО НЕ ВЕЧНО ПОД ЛУНОЙ
Залив тормозную жидкость в бачок автомобиля, вы
включаете счетчик времени, в течение которого в неё
постоянно будут попадать влага из воздуха, абразивная
пыль от истирания тормозных поршней о стенки цилиндров, мельчайшие фрагменты резиновых уплотнений
и оксид металла, из которого сделаны тормозные трубки. Если не обращать внимания на эти тикающие часы,
то через пару-тройку лет вы заметите явное потемнение
или даже почернение тормозной жидкости – верный
знак необходимости её срочной замены. Но в идеале
менять ее нужно не дожидаясь явных симптомов – максимум через полтора-два года. А ещё лучше, инструментально проверить процент влаги при помощи гигрометра. Тем более что сделать это можно самостоятельно.
В продаже есть миниатюрные приборы размером
не больше обычного маркера.
Итак, чаще всего в наши машины заливается рядовая
жидкость DOT 4. Приплюсовав к этому стандарту приставку SL6, получим более специфический продукт для автомобилей с продвинутыми системами стабилизации,
а выбрав на полке «пятерку с единицей», можем смело
воображать себя гонщиками «Дакара» в местном, поселковом, формате.
апрель 2016
95
101
LM – Iberia @ PORTO EXTREME
LM – Iberia @ III Seminario Vehiculo Industrial –Madrid Week #21– 2016
Week #24– 2016
LM Iberia was invited to participate at the 3rd seminary for industrial vehicles of CECAUTO in Madrid….
From June 17th to 19th our LM –BETA Team was present at the Porto Extreme Event
102
LM – Peru @ HARE SCRAMBLE 2016 Week #24– 2016
LM – Iberia @ MotoCross Event with MOTO ESPINHA
Great LM Visibility at the recent HARE SCRAMBLE in Peru ….
Together with our BETA Team we organized a great Brand Exposure at the Motocross Event last weekend in Souselas, Portugal …..
Week #23– 2016
103
LM – Iberia @ Rally Vinho do Dao
/ A.Maia Rally Team-Portugal
Week #21– 2016
Last Weekend at the the Rally Vinho do Dao with Manuel Martins & Rui Vilaca …
LM – Paraguay @ EXPO TALLER MECANICA 2016 Week #23– 2016
LM Paraguay and it´s Team participated at the recent EXPO TALLER MECANICA 2016 in San Lorenzo with a very attractive Stand :
LM – Argentina @ Social Media Week #23– 2016
LM – Uruguay @
TV Live Interview with Luis Hernandez
Week #23– 2016
Last Friday night our Technical Specialist Luis Hernandez was on Uruguayan TV in a exclusive Interveiw about LIQUI MOLY in Uruguay and
In the World. …..
Congratulations for a new milestone of + 20.000 LIKES !!
the making of…
104
105
TURKEY
106
107
YOU ARE
"PICTURES AND STORIES"
"PICTURES AND STORIES"
is for all of us. By all of us.
A exceptional reflection of
an exceptional brand.
Share your experiences,
success and emotions
all about the LIQUI MOLY
family worldwide –
with your contribution
to the next edition
of our company magazine.
Please note the following points when making a contribution:
COMPLETENESS
We need the following information for each submitted photo:
• Complete names of all persons shown
(first/last name, job/career, company etc.).
• For group photos, the names from left to right.
• Place and date the photo was taken (precise address,
e.g. name and location of the workshop).
• Detailed information and anecdotes regarding the photo
(exhibition, event, award …).
IMAGE QUALITY
• For optimum presentation the images should have a resolution
of at least 1,920 x 1,080 pixels (the better the resolution,
the larger the images can be).
• File attachments in e-mails should be no larger than 25 MB.
• Unfortunately, heavily blurred, faded or rotated photos as well
as badly lit pictures cannot be used.
your
Simply send
ding
pictures inclu
ding
all correspon
:
information to
oly.de
bug@liqui-m
FILE FORMAT
• Please send photos/images preferably as jpg or tiff files.
• Send graphics or presentations as PDF or PowerPoint
presentations.
• Write texts and image captions directly in the mail or
send as a separate document (Word, Excel or RTF).
CLOSING DATE
The magazine is issued monthly. Therefore, we ask
that content be delivered promptly. Photos and articles
that are sent after the respective closing date always appear
in the following issue.
SINCE 1957
PICTURES S
AND STORIE
ES
FROM OUR LIV
06.2016
SINCE 1847
SINCE 1957
PICTURES
AND STORIES
FROM OUR LIVES
05.2016
SINCE 1957
108
Next
closing date:
SINCE 1847
PICTURES S
AND STORIE
S
FROM OUR LIVE
04.2016
18/ 07/ 2016
SINCE 1847

pictures and stories

Transcrição

Documentos relacionados

Gerador de tatuagem

"Turfgrass – Towards sustainability and perfection for aesthetic

É tempo de analisar e fazer uma completa reflexão sobre a vida

Atoresbrasileiros desnudo

Nagra3 g

CALENDÁRIO DA SEMANA

Desenhos de gormitis

Sentinela - Zelia Fonseca

Many Moly Development Projects Remain Unfinanced