Owner SUmmit Brochure 2012_PRINT.indd
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Owner SUmmit Brochure 2012_PRINT.indd
Event Brochure Owner SUmmit Brochure 2012_PRINT.indd 1 02/02/2012 13:27 Owner SUmmit Brochure 2012_PRINT.indd 2 02/02/2012 13:27 A word from our UK Managers Welcome to the second HomeAway UK Owner Summit. Following the success of the first HomeAway UK Owner Summit in 2011 we intend to make this one even better! Not only do we have more talks and panel discussions for you to learn from but we also have more opportunities for you to interact with people from within different teams in HomeAway. In the Rose Suite you will have the chance to speak to experienced members of staff about Trust and Security, Search Engine Optimisation and Product development. In the Elgar room upstairs our Customer Services team are waiting for you to raise any queries about your advertisements or accounts with either Owners Direct or HomeAway.co.uk. In turn we hope that we will have the chance to learn from you and value all feedback about both of the sites and our business. We want to learn how we can best serve you as homeowners and are keen to find out if there are any improvements we can make to improve what we can do for you. There will be plenty of opportunities for networking with other home owners in the breaks, at lunch and over drinks at the end of the day when we hope you will also be able to learn from each other. Above all we hope that you have an enjoyable day today and that you go home having learned more about how to make the most from your holiday rental. Best Regards, Andy Cockburn, Regional Director for the UK and Ireland Erica Chang, Operations Director for the UK and Ireland Content 3. A word from our UK Managers 4. The Schedule & Our Stands 5. The Talks 6. Our Speakers and Panellists Owner SUmmit Brochure 2012_PRINT.indd 3 02/02/2012 13:27 The Schedule Our Stands 08:00 REGISTRATION, Main entrance A lot goes on behind the scenes at HomeAway and Owners Direct to make sure our site runs smoothly. In addition to the talks taking place we have stands set up in the Rose Suite to give you the chance to meet some of the people involved with some of the key areas of our business. 09:00 Kick off presentation: Petra Friedmann, Vice President of HomeAway Europe, The Live room 09:45 Optimising your advert: Christine Karpinski, Bestselling author and educator, The Live room 10:30 BREAK, The Rose Suite 11:00 Screening potential guests: Christine Karpinski, Bestselling author and educator, The Live room 11:45 The Bookings Process: Courtney Wylie, Product Marketing Director, HomeAway Europe, The Live Room Search Engine Optimisation: Mark Davis, Head of SEO, HomeAway Europe, Elgar 2 (upstairs) 12:30 Panel Discussion: Using Social Media to promote your holiday rental, The Live Room The HomeAway network explained: Erica Chang, Operations Director HomeAway UK & Ireland, Elgar (upstairs) 13:15 LUNCH AND NETWORKING, The Rose Suite 14:45 Panel Discussion: What Guests Want, The Live Room 15:30 Industry Experts presentation, The Live Room Search Engine Optimisation Ever wondered how websites get listed on Google and Yahoo? Do you have a personal website you’d like to be listed? Visit the Search Engine Optimization stand to: • Review your HomeAway.co.uk or Owners Direct advert • Review your personal holiday rental website • Learn how to rank in Search Engines Trust and Security Online security is a hot topic so visit our Trust and Security experts to find out about: Create your own email marketing campaign: David Prescod, Founder of Digital Marketing Mentor consultancy, Elgar 2 (upstairs) • Keeping your account secure • Keeping your enquiries safe • How to spot the most common internet scams Panel Discussion: Managing the costs of your rental, Elgar 2 (upstairs) Stay ahead of the game and find out what is new to HomeAway.co.uk and Owners Direct by visiting our Product Development stand to: 16:15 BREAK, The Rose Suite 16:45 Q&A and Closing, The Live Room 17:45 Drinks reception, The Rose Suite Product Development • Find out about new software developments on both sites • See a demonstration of Reservation Manager • Give us your feedback and suggestions HiFX Our sponsor for the day; HiFX are international payments experts so speak to them about how you can save time and money on transferring money internationally. 4 Owner SUmmit Brochure 2012_PRINT.indd 4 02/02/2012 13:27 The Talks This year we are running two tracks of talks because some of the talks from last year were so well received we want new attendees to benefit from them. At the same time we do not want attendees from last year to miss out on learning new things so there are options for everyone! Here are some brief details about all of the talks to help you decide which to attend. Most of these talks will be filmed and available to watch online. Optimising your advertisement by Christine Karpinski Christine shares the secrets of her success as a holiday home owner, she’ll teach you how to get the best out of your online advert. How the Euro sovereign debt crisis may effect currency prices in 2012? by Mark Rickard Mark will give you some important information about currency prices for this year. Screening potential guests by Christine Karpinski Making the most of our international sites by Erica Chang Trust works both ways, what sort of questions should you be asking your potential guests? Are you confused about why we have all of these sites? Erica will explain the international network and how it can benefit your holiday rental business. The bookings process by Courtney Wylie This talk will fill you in on new developments on both Owners Direct and HomeAway.co.uk. You will also get a sneak preview of the new and exciting Reservation Manager programme that is coming soon. Creating your own email marketing campaign by David Prescod David will talk about the importance of email marketing and how you can set up a campaign to boost your holiday rental business. Social Media Panel Discussion Facilitated by Sarah Chambers Sarah Chambers, Brand Manager at HomeAway.co.uk will be speaking to experts in social media as well as a homeowner who has used it successfully. This will be a great way to pick up tips if you were thinking about using it for your holiday home. What Guests Want Panel Discussion Facilitated by Andy Cockburn Three experienced home owners will share their opinions and experiences of what guests want, how to manage their expectations and useful tips for successful renting. Search Engine Optimization By Mark Davis If you have ever wondered how companies are listed as a result of your Google or Yahoo searches then this is a great talk for you to attend. It doesn’t just apply to large companies, smaller websites can get well listed too. Managing the Cost of your Rental Facilitated by Stewart Black With the economic situation being unstable, it is important to save money where possible and we have three experienced owners willing to share how they manage the costs of their holiday homes. We are always looking for owners to talk about their experiences with HomeAway and hope to run more owner focused events in future. If you think you’d be interested in taking part please either speak to a member of staff today or email us at: [email protected] Owner SUmmit Brochure 2012_PRINT.indd 5 5 02/02/2012 13:27 Our Speakers and Panellists Petra Friedmann Petra Friedmann has been the Vice President of Europe for HomeAway since July 2009. She manages teams based in the U.K, Germany and France and oversees the business operations of Europe’s leading holiday rental sites. A long time veteran of the travel industry, Petra has invaluable online consumer experience having served as Country Manager of France operations for Opodo Limited. Prior to this, she served as a Managing Director of QXL France, a leading online auction brand. Petra began her career in Germany creating a travel agency specializing in discount flights and launching Mosaic Travel, a tour operator before settling in France and joining Marmara, part of the TUI group in 1992. She earned her doctorate in Politics and Economics from the University of Bremen in Germany. Christine Karpinski Christine is the author of How to Rent Vacation Properties by owner and Profit From Your Vacation Home Dream. Her books, combined with her seminars and media appearances have helped thousands of people manage and profit from their holiday homes. Christine owns multiple properties and is often referred to as “The Most Respected Voice in the Vacation Rental Industry”. Christine will be talking about Optimising your Advert, Screening potential guests as well as taking part in our panel discussion about Managing the cost of your rental. Andy Cockburn Andy Cockburn is the Regional Director for the UK and Ireland and is responsible for overseeing the company’s two UK businesses, HomeAway.co.uk and OwnersDirect.co.uk. Andy joined HomeAway in 2010 as General Manager of OwnersDirect.co.uk. Prior to this he founded and ran an online travel company focused on facilitating group travel. Andy started his career as a Strategy Consultant with Bain & Company, where he advised companies across the retail and consumer products sectors. He is a graduate of Cambridge University and has an MBA from INSEAD Business School in France. Today, Andy will be leading the panel discussion about What Guests Want. Erica Chang Erica started at HomeAway in 2007 as Deputy to the Managing Director of European Business. In March 2008 she became the General Manager of Owners Direct just after it became part of the HomeAway network. Erica has a degree in Economics and an MBA. Her previous employers include Net-a-porter.com and Deloitte. Today Erica will be talking about the International HomeAway sites. David Prescod David is the founder of the consultancy Digital Marketing Mentor. He has fifteen years experience working as a marketing consultant, developing strategies and lecturing. David purchased his first overseas holiday home in 2005 located in Barbados. Currently he uses his experience to advise other holiday homeowners to effectively market their properties. David has made 6 Owner SUmmit Brochure 2012_PRINT.indd 6 02/02/2012 13:27 many valuable contributions to HomeAway.co.uk’s online Owner Resources. Today he will be talking to you about how to create your own email campaign as well as taking part in the panel discussion ‘Managing the cost of your rental. Mark Davis Since 2009 Mark has been the head of SEO for the HomeAway websites in Europe. For the 2 years prior to joining HomeAway, he was in charge of SEO for eBay UK, and prior to that spent 6 years as the head of the search program for Cisco Systems in San Jose, California. He has worked in database development and internet marketing for the last 20 years after graduating from the University of California with a degree in toxicology & analytical chemistry. Mark has stayed in vacation rentals in 5 countries and also has a rental property of his own in Italy. Ross McGowan Ross started working for HomeAway UK in 2003 as Sales Manager for Holiday-Rentals.co.uk and he is now Senior Manager for EU Sales Operations. Prior to this he was a Business Development Manager for Kimball International. Ross is one of our MC’s for the day. Andy Edwards Andy is the Head of Customer Services for Owners Direct and joined the company in 2004 when he was just 1 of 3 employees! Prior to this Andy worked for Britannic Money. Andy has stayed at over 10 holiday homes from the HomeAway network with his family! Andy is one of our MC’s for the day. Stewart Black Stewart has worked as Sales Director for HomeAway.co.uk since 2010. Previously he spent over six years managing sales teams for various national property portals including Prime Location, FindaProperty and was head of sales at fish4homes from 2008 – 2009. Prior to this, Stewart had 18 years experience working for large corporate estate agents such as Countrywide and Halifax Property Services and became a partner in his own firm in 1999. Today Stewart will be chair of our panel discussion on managing the cost of your rental. Sarah Chambers Sarah is brand communications manager for the UK and has worked at HomeAway for 5 years. She started as PR manager and still continues to oversee PR activities as well as broader brand marketing campaigns incorporating online, print and social media. Prior to joining HomeAway, Sarah was press officer at Air France for almost two years, and prior to that worked in technology PR. Sarah holds a BA(Hons) in French and Business from the University of Brighton, speaks fluent French and lived in Paris for one year as part of her studies. She is also an avid traveller in her spare time. Today Sarah will be leading our panel discussion about Social Media. Catherine Warrilow Catherine is the Director of Publicity Oxford and has 10 years PR and marketing experience. Specialising in consumer PR within the travel, leisure and lifestyle sectors, Catherine has excellent relationships with the national and regional press as well as specialist travel publications. As well as offering traditional PR services, the 7 Owner SUmmit Brochure 2012_PRINT.indd 7 02/02/2012 13:27 Publicity Oxford team also have a great deal of expertise in social media – especially the use of Twitter and Facebook for business. Today Catherine will be taking part in the Social media panel discussion. stunning interiors for high yield revenue generation. Judith will be taking part in our Social media panel discussion. Helen Harrison Anca Popa Anca is the PR Assistant for HomeAway.co.uk and is responsible for all press office activities. She also manages the company’s social media profiles, including Facebook, Twitter and Flickr. Anca joined HomeAway.co.uk in 2009 as PR Intern. Prior to this, she did two PR internships, including one for Lewis PR, a global communication agency specialising in Digital, Technology and Consumer PR. Anca has an MA in Communication from the University of Westminster, London, as well as a BA in PR and Communication from the University of Bucharest, Romania. Today Anca will be taking part in our panel discussion about Social Media. Vanessa Warwick Vanessa Warwick is a former TV presenter, turned professional Landlord, consultant, and speaker. Along with her husband Nick Tadd, she founded Property Tribes, which is now the U.K.’s busiest on-line Landlord and investor community. Vanessa and Nick advocate the use of technology, digital and social communications in property, and speak at events all over the U.K. as well as consulting for the BBC on property. They invest mainly in flats in London and family houses in the South East and are also big advocates of holiday lets. Judith Abraham Judith Abraham MBA is an Australian/British business woman and the creator of The LuxPod Apartments, an international vacation holiday rentals group of luxurious, high tech apartments. She is an expert consultant in strategic business and strategic marketing and creates Helen lives in Italy with her family and owns a farmhouse and holiday apartments near Perugia, Umbria. Having worked for multinational companies she has put this experience into practice when running her successful holiday rentals business. Helen will be taking part in our panel discussion about What Guests Want. Antonio Bortolotti Globetrotting traveler, entrepreneur, successful holiday rental owner of CasaTeulada.com and author of acclaimed italian book “Dentro di Noi. Parlano I lettori di Tiziano Terzani (Inside us: Tiziano Terzani’s readers speak out)” (TEA, 2006), “A different point of view tales of a journey in search for the self” (Lulu, 2006), and the first Italian best-selling book on the iPhone “iPhone:istruzioni per l’uso” (Lulu, 2008), as well as founder of HolidayHomesRoundTheWorld.com, a pretty innovative blog featuring delightful vacation rental homes worldwide. Antonio will be taking part in the panel discussion on What Guests Want. Moira Brown Moira and her husband purchased and renovated a Trullo in Italy in 2006 and started renting it to holidaymakers in 2009. Having previously worked as a banker, she applies this approach to managing her holiday home. Moira will be taking part in our panel discussion about Managing the cost of your rental property. Moira will be taking part in our panel discussion about Managing the Cost of your rental. 8 Owner SUmmit Brochure 2012_PRINT.indd 8 02/02/2012 13:27 international payments eXpertly done Your high street bank offers foreign exchange as part of its service. At HiFX, foreign exchange is our business. Save time and money by sending your international payments the easy way and benefit from: • Consistent bank beating exchange rates online or over the phone. • The ability to move money, pay people or settle bills within seconds. • Manage your account and track payments 24/7, 365 days a year. • VeriSign security used by 97 of the world’s top 100 banks. www.hifx.co.uk HiFX Plc is authorised by the Financial Services Authority under the Payment Services Regulations 2009, registration 462444, for the provision of payment services. Owner SUmmit Brochure 2012_PRINT.indd 9 02/02/2012 13:27 Thank you! www.HomeAway.co.uk www.OwnersDirect.co.uk Owner SUmmit Brochure 2012_PRINT.indd 10 02/02/2012 13:27