Here - Berlin Music Week

Transcrição

WORD! CONFERENCE
DAS PROGRAMM / THE PROGRAM
THE WIRELESS HiFi SYSTEM
FILL YOUR HOME WITH MUSIC
EDITORIAL BERLIN MUSIC WEEK
BERLIN MUSIC WEEK, 3.–7. SEPT. 2014
Dear guests,
Welcome to the 5th Berlin Music Week! We’re looking forward to sharing with you this
new and constantly evolving event, which has become an indispensable part of the Berlin
music scene.
We would like to thank you for wanting to be part of it and for taking an interest in our
work, which has been made possible by our fantastic team within Germany and abroad.
We can guarantee that you won’t just have a huge amount of fun, you’re sure to also take
away lasting impressions and inspiration for your future work.
In the true spirit of this city, we’ve taken the soundtrack of the movie “everything was
better in the old days” and tossed it in the bin. Instead, we set out to look for – forgive the
megalomania, it’s part of it all – the future of music. We found what we were looking for
in the hundreds of artists who applied for the Berlin Music Week. They will be hitting our
stages at the award shows, the showcase festival First We Take Berlin, and the Berlin Festival, as well as on trucks, rooftops or in the streets for the new First We Take the Streets.
We also found the future of music in another kind of band –the startup companies that
are bringing change and innovation to the music industry, opening up new possibilities.
After last year’s successful premiere, we will be presenting the Music Start Up Corner
2014 featuring the best international business ideas. The Music Hack Day is going to create the kind of momentum that can be found somewhere between ingenuity and secret
science. The new major players of the music industry will be part of it, as they share our
aspiration to “hack out” new ideas during the Berlin Music Week.
The future is also in the hands of the recorded industry, which has played a prominent
and increasingly international role during the Indie Days at the Berlin Music Week. Despite the financial challenges faced in the last few years, the industry remains a motor of
innovation, helping to encourage young artists, develop talent and create digital marketing channels. This is partly how our slogan “Music Released” came about – after all, music has been, and continues to be, released. Plus, music is breaking away from its physical
constraints, with all of the risks and opportunities that this process involves.
This 5th Berlin Music Week is actually going to be the last of its kind. The project is to
be handed over to the Musicboard Berlin for a new beginning. While it’s easy to start
feeling a sense of regret when it comes to difficult decisions like this one, it’s important
to remember that every end is a new beginning. We would like to wish the Berlin Music
Week all the very best for the future, and wish you, our guests, a terrific time in Berlin!
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EDITOR I A L V U T IN DIE DAYS
VUT INDIE DAYS
The VUT INDIE DAYS have already established themselves as Germany´s essential event
for recorded music. For three days, Postbahnhof Berlin will become a meeting place for
the entire independent music industry offering great opportunities to connect with German and international independent companies. The VUT Indie Days are for the second
time part of Berlin Music Week and encompass a broad range of events: Committees and
plenums will be meeting internally under the heading PARLIAMENT on 3 September. The
panels and presentations as part of the WORD! conference will cover relevant topics and
current challenges for independents. Keynotes by internationally renowned speakers of
the independent music industry are also part of the program as well as interactive parts
like the matching sessions and workshops, which will bring together music companies.
Additionally, VUT members will be part of the PRODUCT MARKET of Berlin Music Week and
will present their products in the B2B section of Postbahnhof. The events are symbiotically linked with those of the other partners of Berlin Music Week; their planning was
closely coordinated and all activities on 4 and 5 September 2014 in Postbahnhof are open
without restrictions to all delegates.
Last but certainly not least: After the successful premiere of the VIA! VUT INDIE AWARDS last
year, VUT will once again celebrate independent artists and companies. On the evening
of 5 September, the VIA! VUT INDIE AWARDS will be awarded in six categories based on quality and not on sales figures. Last year Otto Normal (Best Newcomer), Modeselektor (Best
Experiment), DJ Koze (Best Album), City Slang (Best Label) and Kid Kopphausen (Best
Act) won an award. If you want to know this year´s winners, just come to the award show!
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CONTENTS
INHALTSVERZEICHNIS
CONTENTS
Editorial.......................................................................................................................4+5
Impressum / Imprint........................................................................................................7
Services.........................................................................................................................8-9
WORD! CONFERENCE............................................................................................................ 12
Conference day 1............................................................................................................. 12
Conference day 2............................................................................................................. 53
LAGEPLAN....................................................................................................................56+57
SPECIALS........................................................................................................................... 86
Most Wanted: Music.......................................................................................................86
Africa Music Convention................................................................................................90
Switzerland at Berlin Music Week.................................................................................. 91
Music Hack Day............................................................................................................. 93
Music Start Up Corner....................................................................................................94
VUT INDIE DAYS.................................................................................................................. 97
VUT-Workshops.............................................................................................................97
VUT-Meeting Sessions....................................................................................................98
VUT-Products................................................................................................................99
VIA! VUT Indie Awards 2014...................................................................................... 100
The VUT Shout Outs.................................................................................................... 101
SPECIALS......................................................................................................................... 102
Berlin Music Week Market............................................................................................ 102
Showcase festival First We Take Berlin........................................................................ 106
Premiere: First We Take The Streets............................................................................ 107
New Music Award 2014................................................................................................. 108
PARTNERS................................................................................................................. 110+111
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IMPRINT
IMPRESSUM
IMPRINT
HERAUSGEBER
Kulturprojekte Berlin GmbH
Geschäftsführer Moritz van Dülmen
Klosterstraße 68, 10179 Berlin
www.kulturprojekte-berlin.de
www.berlin-music-week.de
Kontakt: [email protected]
TEAM WORD!
NEWTHINKING + ALL2GETHERNOW
Andrea Goetzke (Concept), Eric Eitel (Program Interactive Music & Music Hack Day),
Anna-Lena König (Product market, Music Start-Up Corner), Daniela Bentrup (Program
Coordinator), Susanne Eiswirt (Communications), Philipp Sachse (Speaker Management)
TEAM VUT
Jörg Heidemann (Deputy General Manager), Katrin Bauer (Member Services), Robert
Klamann (Project Coordinator VUT Indie Days/ VUT Indie Awards), Verena Blättermann (Head of Communications & Public Affairs)
TEAM BERLIN MUSIC WEEK
Moritz van Dülmen (Managing director), Björn Döring (Head of project), Florian Wachinger (Project coordination), Paul Cheetham (International business coordination), Tommy Nick (Public relations & communications), Sarah Schwaab (Marketing & sponsoring), Saskia Klug (Online marketing, social media management), Anja Krauth (Custumer
relationship management), Aminata Oelßner (Administration), Elisabeth Krämer (Volunteer management), Lisa Canehl (Assistant marketing), Anja Wagenblast (Assistant
communications), Katharina Seeger (Assistant production), Anabel Acuna (Assistant
project management), Pia Frizberg (Assistant costumer relations), Julia Gudzent (Program coordination First We Take Berlin), Klemens Wiese (Project management First We
Take Berlin), Markus Fest, Diana Späth (beide Projektmanagement First We Take The
Streets), Marc Feldmann, Eric Landmann, Matti Schmid, Karl Nowak (alle Zentralrat
Mitte/Sponsoring)
DESIGN & LAYOUT BY Tobias Schmid (Monstergroovez.com)
7
SERVICES
SERVICES
INTERNET / WIFI
BERLIN MUSIC WEEK HEADQUARTER
WIFI is available in the whole venue.
There is no password needed for access.
Postbahnhof
Straße der Pariser Kommune 8
10243 Berlin
TAXI
Main entrance:
Am Postbahnhof/Mühlenstraße
S-Bahn Station: Ostbahnhof
BERLIN MUSIC WEEK ON YOUR SMARTPHONE!
Get the official mobile application Berlin Music Week 2014 powerded by WiMP
to get an overview of the conference programme and discover your (next) favourite
artist in the wide range of events!
The APP is available on the App Store or
Google Play Store. Or scan the QR Code on
the left.
ACCREDITATION
Accreditation at Postbahnhof is open from:
Thu 09/04 8:00 am – midnight
Fri 09/05 9:00 am – 8:00 pm
Taxi Funk Berlin +49 30 44 33 22
Funk Taxi Berlin +49 30 26 10 26
Quality Taxi
+49 30 26 30 00
Würfel funk
+49 30 21 01 01
City Funk
+49 30 21 02 02
Or use the taxi stand at S-Bahnhof Ostbahnhof.
CARSHARING
If you want to use the carsharing options
in Berlin, we recommend the app
CARJUMP.
SHUTTLE SERVICE
There will be a free shuttle service available on Thursday, September 4 and Friday,
September 5. Please register for this service at the Touralarm counter at the main
entrance.
Departure: Main entrance @ Postbahnhof
Times: Thu & Fri 9:00 am – midnight.
INFO HELP DESK
Berlin Music Week info + help desk at
Postbahnhof is open from:
Thu 09/04 9:00 am – 8:00 pm
Fri 09/05 9:00 am – 7:00 pm
COAT CHECK / LOST & FOUND / HEADPHONES
Thu 09/04 8:00 am – 8:00 pm
Fri 09/05 9:00 am – 8:00 pm
FWTB SHUTTLE SERVICE
From Thu 09/04 to Fri 09/05, you can
use our free shuttle service to join
First We Take Berlin festival venues.
Point of departure:
Straße der Pariser Kommune
Times: 6:00 pm – midnight
Stations:
- Schlesisches Tor
- Warschauer Str./Mühlenstr.
- Postbahnhof
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SERVICES
PARKING
ECHO BÜCHER POP-UP-BOOKSTORE
Special parking rates in the o2 World car
park.
Berlin Music Week trade visitors can use
the o2 World car park for 5 euros per day.
This offer is valid from September 3-5
2014. To receive these special rates, a delegate badge must be shown when paying at
the office at the main entrance of the car
park. It is not necessary to use the pay stations. The car park office is open between
7:00 am and 8:00 pm, the car park is open
24 hours. For all other visitors, the normal
rate applies (2 euros per hour, with a maximum of 30 euros daily).
Accompanying the WORD! conference
and workshop program is a book store on
the 1st floor of Postbahnhof. This service
is organized and compiled by the bookstore
Echo Bücher. Here you can read and buy
music related magazines and books. Our
speakers will display their publications
there as well. So it’s worth dropping by!
Address:
o2 World Car Park
Helen-Ernst-Str. 4
10243 Berlin
Basement Car Park Berlin Ostbahnhof
Entry: Stralauer Platz/Am Ostbahnhof
Daily: 4 euros
BIKE RENTAL
Prefer to get around by bike? It’s possible
with Yaam-Bike. Either for 2 hours (5 euros) or a whole day (10 euros). The bikes are
out the front of the main entry.
DELEGATES BAR
FluxBau is the central meeting point for
delegates during the evening showcases on:
Thu 09/04 midnight – open end
Fri 09/05 midnight – open end
Address:
FluxBau, Pfuelstr. 5, 2nd Entrance
U-Schlesisches Tor
A welcome drink is waiting for you!
WRISTBAND, BADGE & CAPACITY
The Berlin Music Week wristband grants
access to the designated conference areas,
First We Take Berlin venues and New Music Award.
As some venues are open to both professionals and festival visitors, it can occur
that a venue reaches its maximum capacity and access can be denied.
FREE WATER SHUTTLE
On Thu 09/04 + Fri 09/05 you can use our
free water shuttle over the river Spree.
OTHER SERVICES
CASH MACHINE
Point of departure: landing pier in front
of the o2 World. Point of arrival: FluxBau
(Delegates Bar).
Several inside the station S-Bahnhof Ostbahnhof (Reisebank, Ground Floor next to
Café Berlin)
This service is brought to you by the o2
World and FluxFM and runs from 6:00 pm
– midnight
PHARMACY
Inside the station S-Bahnhof Ostbahnhof
(next to Play-Off Sports Bar)
9
Eurosonic Noorderslag
14/15/16/17 January 2015
Groningen, NL
AGENDA
WED JAN 14
European Border Breakers Awards
European Festival Awards
Eurosonic festival
THU JAN 15
Conference
Eurosonic festival
European Innovative Production Fair
& Conference (EPIC)
FRI JAN 16
Conference
Eurosonic festival
& Conference (EPIC)
SAT JAN 17
Conference
Noorderslag festival
& Conference (EPIC)
rates
Medium rate
Late rate
Walk up rate
€ 275,- Deadline October 2
€ 315,- Deadline December 12
€ 380,- From December 13
onwards
Saturday only pass:
Medium rate
€ 120,- Deadline October 2
Late rate
€ 135,- Deadline December 12
Walk up rate
€ 150,- From December 13
onwards
the european music platform
Eurosonic Noorderslag is the key exchange and networking platform for European music, with a proven track record for helping
new acts break into the international music scene. Selling out
each year Eurosonic Noorderslag attracts over 3,200 delegates,
including 400 international festivals. Eurosonic Noorderslag
presents showcases by more than 300 acts and a conference
programme featuring 150 panels, keynote speakers, interviews,
workshops, dinners, pitches, parties and meetings on the latest
developments in the international music, media, production and
interactive industry
Eurosonic Noorderslag has been responsible for kick-starting the
careers of European acts like Ásgeir, Benjamin Clementine, Birth of Joy,
Coely, Emilie Nicolas, Ewert and the Two Dragons, George Ezra, Hozier,
Jaakko Eino Kalevi, Jungle, Kadebostany, Larry Gus, Mighty Oaks, Milky
Chance, MØ and Royal Blood.
REGISTER NOW: WWW.EUROSONIC-NOORDERSLAG.NL
CONFERENCE DAY 1
DO 4.9.
THU 9/4
GERMAN
10:00 –11:15 GR. FRITZCLUB
KEYNOTE
KONFERENZ-OPENING FÜR ALLE DELEGIERTEN, MIT KAFFEE UND CROISSANTS
Bei einer Mischung aus Keynote und Talk werden die Säulen der Konferenz WORD! aus
verschiedenen Perspektiven vorgestellt. 10:45- 11.15 Tim Renner (Staatssekretär für Kultur), Impulsvortrag: Kulturpolitik und Popmusik
MODERATION Nina Sonnenberg (ZDF Kultur, BR Zündfunk, FM4)
SPEAKERS Dieter Meier (Yello), Ulrich Schmitz (CTO Axel Springer Verlag), Tina Funk
(CEO Vevo) und Tim Renner (Staatssekretär für Kultur)
DO 4.9.
THU 9/4
9: 0 0 –17:4 5
GERMAN SPOKEN
C3
IMPULSKONFERENZ POPFÖRDERUNG INVITATION ONLY
Der aktuelle Stand der Popförderung in Deutschland steht auf der Tagesordnung der Impulskonferenz, die gemeinsam vom Kompetenzzentrum Kultur- und Kreativwirtschaft
des Bundes und der Initiative Musik veranstaltet wird. In drei Workshops »Export«,
»Agenda Popularmusikförderung« und »Format:Bühne« werden Bedarfe, Angebote und
Entwicklungen diskutiert.
DO 4.9.
THU 9/4
ENGLISH SPOKEN
10:00 –16:30 GARAGE
DYNAMIC MUSIC PRODUCTION
TAKE YOUR MUSIC PRODUCTIONS INTO THE NEXT GENERATION
Learn how to create generative music in this unique 1-day workshop, aimed at collaborations between musicians and programmers.
WHAT’S COVERED IN THE WORKSHOP?
The workshop will cover all topics required to write, finish and distribute a piece of generative music, from the conceptual to the technical.
SPEAKERS Yuli Levtov (Reactify)
12
CONFERENCE DAY 1
DO 4.9.
THU 9/4
GERMAN SPOKEN
10:30 –11:00
C1
MUSIKER_INNEN LOUNGE:
MESSEGUIDE UND VORSTELLUNG DER ORGANISATIONEN
Die Berlin Music Week ist vor allem als Konferenz für Businessvertreter bekannt. Doch
auch für Musikerinnen und Musiker hält das Branchenevent interessante Workshops und
Angebote bereit. Welche das sind? Wir sagen es euch!
SPEAKERS Matthias Krebs (DigimediaL_musik), Olaf Möller (Clubcommission Berlin e.V.,
LiveKomm, Music Pool Berlin)
DO 4.9.
THU 9/4
GERMAN SPOKEN
10:30 –13:00
WS1
NARIP MUSIC SUPERVISOR SESSION MIT MILENA FESSMANN
Auch die in den vergangenen Jahren enorm erfolgreichen Music Supervisor Sessions in
Zusammenarbeit mit NARIP finden erneut statt. In diesem Jahr in einer »German Edition«. Die NARIP Music Supervisor Sessions präsentieren Milena Fessmann/Cinesong
(arbeitet u.a. für Wim Wenders, Detlev Buck, Anton Corbijn) und Gerrit Winterstein von
White Horse Music (Jung von Matt Group). Beide sind derzeit aktiv auf der Suche nach
neuer Musik für laufende Projekte.
Teilnehmer der NARIP Music Supervisor Sessions werden im Voraus detailliert bzgl. der
von den Supervisoren gesuchten Musik gebrieft und haben die Möglichkeit, ihre Musik
live zu pitchen und direktes Feedback zu erhalten. Auf diese Weise konnten bereits mehr
als 50 Teilnehmer der NARIP Music Supervisor Sessions Musik in Filmen, Werbung und
Games platzieren.
SPEAKER Milena Fessmann (radioeins/rbb, Cinesong)
13
CONFERENCE DAY 1
DO 4.9.
THU 9/4
ENGLISH SPOKEN
11:00–12:00
FRITZ 1
DIGITAL MUSIC TRENDS PODCAST
LIVE AT BERLIN MUSIC WEEK
Join us for a live recording of the Digital Music Trends podcast where we’ll discuss the
latest news in the digital music industry and chat about some of the key themes that will
be explored during the WORD! conference at Berlin Music Week.
HOST Andrea Leonelli (Digital Music Trends)
SPEAKERS Michael Krause (Deezer), Janine Wülker (finetunes), Phiona Okumu (Afripopmag)
DO 4.9.
THU 9/4
GERRMAN SPOKEN
11:00–12:00
C1
MUSIKER_INNEN LOUNGE:
IN DIY STRUKTUREN PROFESSIONELL ARBEITEN
Akteure, die schon seit vielen Jahren in DIY Strukturen arbeiten, diskutieren aus verschiedenen Perspektiven (Booking, Veranstalten, Finanzieren, Label) ihre Erfahrungen.
Wie bringe ich selbst meine Platte heraus, mache meine eigenen Veranstaltungen, buche
meine eigene Tour – mit der Hilfe anderer Leute, aber selbstbestimmt und ohne mich von
großen Firmen und Akteuren abhängig zu machen? Wie kann ich selbstbestimmt arbeiten, ohne von den ganzen Aufgaben völlig überfordert zu sein? Wie funktioniert die Arbeit
in Netzwerken, wie hilft man sich gegenseitig? Wie funktionieren DIY Strukturen, und
was bedeutet das überhaupt? DIY muss nicht nur aus der Not heraus am Anfang einer
Karriere stehen, sondern kann auch eine nachhaltig funktionierende Entscheidung für
eine selbstbestimmte Arbeitsorganisation sein.
Im Anschluss stehen die PanelistInnen für Nachfragen und Einzelgespräche zur Verfügung. Zudem laden wir einige Digital-Plattformen ein, die Dienstleistungen für DIY
MusikerInnen und Leute, die mit ihnen zusammenarbeiten, anbieten.
SPEAKERS Kevin Gehrmann (Lizzar), Sebastian Hoffmann (Music Pool Berlin), Konrad
Lauten (Inkubato), Christina Otto-Sauer (JSMarketing/ QQ5 The Label by JSM), Melissa Perales (M:Soundtrack), Sebastian Wolter (melino Label Management), Jorin Zschiesche (recordJet), Lars Lewerenz (Audiolith), Robert Witoschek (Music Pool Berlin)
14
CONFERENCE DAY 1
DO 4.9.
THU 9/4
11:00–12:00
GERMAN SPOKEN
WS2
FREE OPEN AIRS IN BERLIN – GEPLANTES CHAOS?
Immer öfter werden unsere geliebten, kleinen, spontanen und kostenlosen Partys im Park
frühzeitig aufgelöst, denn sie werden aufgrund von Lärm und Müll in eine kriminelle Ecke
gestellt. Dabei leisten Free Open Airs einen wichtigen, innovativen und niedrigschwelligen kulturellen Beitrag zur Kreativhauptstadt Berlin. Die Clubcommission Berlin e.V.
setzt sich im Rahmen des vom Musicboard geförderten Projekts »Pop im Kiez – Toolbox«
z.B. durch Runde Tische, Beratung und Weiterbildungsmodule, wie dem in Kooperation mit der IHK entstandenen »Veranstalterpass«, für den Erhalt von Free Open Airs
ein. In einem Workshop mit Veranstaltern werden die Erfahrungen der letzten Monate
ausgewertet und festgestellt, auf welche Art der Austausch mit der Polizei, Behörden und
der Politik weiter vorangetrieben werden kann, welche Handlungsoptionen es gibt und
welche weiteren Bedarfe bestehen.
MODERATION Lutz Leichsenring (Vorstandsmitglied Clubcommission Berlin e.V.)
SPEAKERS Malena Medam (Clubcommission Berlin e.V., Projektmanagement ’’Pop im
Kiez – Toolbox”), Thomas Scheele (Kulturersatz e.V.), Jürgen Schepers (IHK Berlin
Branchenkoordination Kreativwirtschaft)
DO 4.9.
THU 9/4
ENGLISH SPOKEN
11:15–11:45
FRITZ 2
VUT INDIE DAYS
KEYNOTE
Charles Caldas, the CEO of the global rights agency Merlin, which represents many of
the world’s leading independent labels, will give a keynote speech covering the results of
the recent member survey undertaken amongst its over 600 members in 41 countries. He
will also talk about Merlin in general and illustrate the future developments in an everchanging market. Merlin clearly represents the most valuable basket of recorded music
rights outside of the three major labels, reflecting a share in excess of 10% of the global
and US digital music markets, with much higher shares in markets where English is not
the first language, reflecting the importance of independent investment in domestic repertoire around the globe.
SPEAKER Charles Caldas (Merlin)
15
CONFERENCE DAY 1
DO 4.9.
THU 9/4
ENGLISH
11:45–12:45
FRITZ LOUNGE
DEFINING THE ULTIMATE HOME MUSIC EXPERIENCE BY SONOS
We live in a post-consumer electronics world. When you invest in a product, you are making a transaction towards an experience, not an object in itself. Music lovers are saturated
with choice, making finding new music a challenge. Meanwhile, artists must navigate an
increasingly complex media landscape to reach new audiences. How can we reduce the
barriers between music lovers and music; artists and their audience? How can we create
new and deeper connections to music through better products and services? How might
data influence the music industry and music listeners? What new types of user experiences do we need to create and facilitate better connections between artists and fans?
From the artist perspective, it would be interesting to explore questions as what do they
think people wants from music nowadays and the role of musicians in the community.
How is technology contributing to give artists creative freedom? Are artists today more
in control of their own music and distribution? How are new media and music services
re-shaping their relationships with fans?
SPEAKERS PHOX (Band), Katja Lucker (Musicboard Berlin), Tim Exile, Ben Chapman
(BBC Radio 1), Arno Kammermeier (BookaShade), Yasser Rashid (Sonos)
DO 4.9.
LABEL 3.0
THU 9/4
GERMAN SPOKEN
12:00 –13:00
FRITZ 1
Das unabhängige Musiklabel ist viele Jahre die Keimzelle der unabhängigen Künstlerentwicklung gewesen. Doch wie ist das 2014 – funktioniert das noch? Was sind die
aktuellen Entwicklungen? Braucht und gibt es Überlebensstrategien? Wie funktioniert
Künstleraufbau und welche neuen Modelle gibt es? Wie gehen Labels mit neuen Marktteilnehmern um? Was sind aktuelle Herausforderungen? Und nicht zuletzt: Woher kommt denn bloß das liebe Geld? Diese und weitere Fragen werden die Panelteilnehmer_innen aus verschiedenen Perspektiven diskutieren.
MODERATION Jörg Heidemann (VUT)
SPEAKERS Andreas Gutjahr (Our Label Records/Knowtheirname), Petra Husemann
Renner (Motor Music), Fritz Krings (Peripherique), Thorsten Lütz (Karaoke Kalk)
16
CONFERENCE DAY 1
DO 4.9.
THU 9/4
ENGLISH SPOKEN
12:00 –13:00
FRITZ 2
DATA MINING MUSIC
The mining of big data has transformed fields as diverse as advertising, finance and medicine. In this demo-laden talk Paul Lamere explores how we can use mega-scale music data
to help people explore, understand and even create new music.
SPEAKER Paul Lamere (The Echo Nest at Spotify)
DO 4.9.
THU 9/4
GERMAN & ENGLISH SPOKEN
12:00 –13:00 C2
WHEN TEENAGE MUSIC FANS ARE YOUR AUDIENCE
Many teenagers use different channels and media than adults to listen to music and participate in pop culture. How do music and media user statistics actually look like when
you single out the 11 – 19 year olds? And what specifics do music and video producers
take into consideration when creating for a very young target group? What kind of media
do they use, how do they address young people, what are their channels of interaction
with fans? What do they know about listening preferences, mainstream and subcultures,
tastes and attitudes of young people today? What kind of problems can arise and how
to deal with them? This panel discusses experiences of working with teenage audiences
– from the perspectives of political education, video shows, and music – and with the
outcomes of a recent study on music user behaviour among teenagers.
SIMULTANEOUS TRANSLATION GERMAN/ENGLISH
HOST Christoph Schrag (fritz/rbb)
SPEAKERS Shigs Amemiya (iMusician Digital), Thomas Krüger (Bundeszentrale für poli-
tische Bildung/bpb), Carsten Kollmus (Joiz)
17
Biz
Buzz
Berlin
ft.
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s
a
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,
n
Wir wisse
D a s B ra n c h e n m a g a z i n
Noch mehr Hintergrund,
Fakten und Trends im Heft.
Wöchentlicher Charts Service.
www.musikmarkt.de
Follow us
CONFERENCE DAY 1
DO 4.9.
THU 9/4
ENGLISH SPOKEN
12:00 –13:00
WS2
NORDIC PLAYLIST
The Nordic Playlist is a new way to discover the most exciting sounds in the Nordic region. Every week, a trusted artist or tastemaker compiles a 10-track playlist consisting
of two of their favourite tunes from each of Denmark, Finland, Iceland, Norway and
Sweden which users can then stream on Deezer, Spotify or WiMP. Users can also access
recommended new artists, the Nordic Top 10 chart, and last but by no means least, specially created DJ mixes from the region’s most prominent music makers. Editor Francine
Gorman will present the concept and functions of the Nordic Playlist, and then invite
participants to join a discussion about the use of curation on websites, the benefits of
such services for artists and best practices when it comes to promoting music through
streaming services.
SPEAKER Francine Gorman (Nordic Playlist, Ja Ja Ja)
DO 4.9.
THU 9/4
GERMAN SPOKEN
12:00 –13:00 C1
MUSIKER_INNEN LOUNGE: PROMO UND PR-KONZEPTE
SPEAKERS Jonathan Bouchard (meinplattenvertrag.de), Björn Köhler (bangup bullet),
Berthold Maß (Bandbüro Berlin)
20
CONFERENCE DAY 1
DO 4.9.
THU 9/4
GERMAN
13:15 –14:00 FRITZ LOUNGE
GIGMIT.COM – LIVE ERLEBEN
Im Workshop erläutert Gründer und CEO Marcus Rüssel, wie gigmit.com Booking einfacher, schneller und besser macht. Über die Online-Plattform lassen sich in wenigen
Schritten tausende erfolgreiche Künstler aus aller Welt und allen Genres finden, kontaktieren und direkt buchen. Der Workshop wendet sich an alle Veranstalter – ob Club,
Festival oder Corporate Event Manager. gigmit.com bietet kostenlos smarte Lösungen
für Veranstalter und stellt diese anhand konkreter Anwendungsfälle step-by-step vor.
Über 7.000 Künstler und 1.000 Veranstalter aus aller Welt nutzen gigmit.com bereits für
ihren Erfolg. gigmit macht live besser.
SPEAKER Marcus Rüssel (gigmit.com)
DO 4.9.
THU 9/4
GERMAN SPOKEN
13:45 –16:15 WS1
NARIP MUSIC SUPERVISOR SESSION MIT GERRIT WINTERSTEIN
Auch die in den vergangenen Jahren enorm erfolgreichen Music Supervisor Sessions in
Zusammenarbeit mit NARIP finden erneut statt. In diesem Jahr in einer »German Edition«. Die NARIP Music Supervisor Sessions präsentieren Milena Fessmann/Cinesong
(arbeitet u.a. für Wim Wenders, Detlev Buck, Anton Corbijn) und Gerrit Winterstein von
White Horse Music (Jung von Matt Group). Beide sind derzeit aktiv auf der Suche nach
neuer Musik für laufende Projekte.
Teilnehmer der NARIP Music Supervisor Sessions werden im Voraus detailliert bzgl. der
von den Supervisoren gesuchten Musik gebrieft und haben die Möglichkeit, ihre Musik
live zu pitchen und direktes Feedback zu erhalten. Auf diese Weise konnten bereits mehr
als 50 Teilnehmer der NARIP Music Supervisor Sessions Musik in Filmen, Werbung und
Games platzieren.
SPEAKER Gerrit Winterstein (White Horse Music)
21
CONFERENCE DAY 1
DO 4.9.
THU 9/4
GERMAN
DIGITAL DIALOGUE: ARTISTS, THE CREATIVE INDUSTRY & POLITICS
BEGRÜSSUNG
SPEAKERS Volker May (IMMF). Gudrun Schweppe (Google)
DO 4.9.
THU 9/4
ENGLISH
14:00 –14:30
WiMP LOUNGE
GIVE LIFE BACK TO MUSIC
HIFI MUSIC STREAMING DRIVES PASSION FOR MUSIC AND INCREASES WILLINGNESS TO PAY
The huge amount of new music and the unlimited availability across all formats may
cause music to be devalued by its own existence. We will show you how heavily curated
quality music drives the passion for music and increases the willingness to pay. Let’s take
a look back to the golden age of record stores, and the position of the clerk behind the
desk. What was lost in the transition between physical and digital music, and what has
been achieved?
Inspired by last years track “Give Life Back To Music” by Daft Punk, Sveinung Rindal
from WiMP will divine the future of listening – not in the sense of background sounds or
the constant stream of music in shopping centers, but more in the traditional way of listening to high quality records through modern equipment. As the consumption of music
rises, it is interesting to see how HiFi music streaming differentiates from low-quality
superficial noise.
SPEAKER Sveinung Rindal (WiMP Music)
22
CONFERENCE DAY 1
DO 4.9.
THU 9/4
GERMAN SPOKEN
14:00 –15:00 WS2
TRÄUME WERDEN BERECHENBAR?
EIN WORKSHOP VON MUC.X
Durch die Digitalisierung ist die Musikwirtschaft vielfältiger denn je geworden. Die Vertragsbeziehungen zwischen Label und Vertrieb, aber auch zwischen Label und Künstler
unterliegen einer steten Veränderung. Nach dem Motto „Bauchgefühl ist gut, Planung
und Kontrolle sind besser” hat der VUT gemeinsam mit rmc vier speziell auf die Musikwirtschaft abgestimmte Tools (Projekt-/Businessplan-Rechen-Tool, BusinessplantextTool, Erlös-Tool, Projektbewertungs-Tool) entwickelt, deren Funktionsweisen präsentiert werden.
SPEAKER Raimund Franken (rmc medien + kreativ consult GmbH)
DO 4.9.
THU 9/4
ENGLISH SPOKEN
14:00 –15:00
FRITZ 1
A DESIGNER’S GUIDE TO MUSIC PRODUCTS
HD/HQ PREMIERE
Currently working on, or thinking of building a music product? This talk is for you. Over
the last eight years, product designer Hannah Donovan has worked with Last.fm, The
Echo Nest, This Is My Jam, Drinkify and MTV. In this session, she’ll be your guide to
designing for one of the most crowded spaces in the tech biz, online music.
From the general, like how to position your brand – to the very specific, like messy metadata, (what!?) as well tips and tricks on designing for playback, discovery and social connections, Hannah will tell all. Parental advisory, explicit content.
SPEAKER Hannah Donovan (This Is My Jam)
23
www.zitty.de
© Patrick Raczek
Abo-Hotline: (030) 29021-504
14 Tage Nachtleben.
Und was sonst noch so passiert.
[
[
[
MUSIC SCORING STUDIOS
unique complex of studios prepared for the production
of all types of music.
SOUND STAGES
three fully equipped sound stages suitable for the production
of concerts, live recordings, films, and music videos.
Alvernia Studios
Nieporaz 117 ul Ferdynanda Wspaniałego 1
32-566 Alwernia, Poland
e-mail: [email protected]
SOURCE CONNECT PRO TECHNOLOGY
the studio can be used for remote recording,
synchronized with the image, in a live connection.
Contact:
Daria Druzgała - Music Producer
phone: +48 723 999 008
www.alvernia.com
Warsaw Office
BUW ul. Dobra 56/66
00-312 Warszawa, Poland
CONFERENCE DAY 1
DO 4.9.
THU 9/4
GERMAN SPOKEN
14:00 –15:00
LEGAL UPDATE 2014 – URHEBERRECHT, QUO VADIS?
FRITZ 2
Ein immer kleinteiliger Flickenteppich an Urteilen muss seit Jahren zusammenhalten,
was die Digitalisierung vom guten, alten Urheberrecht übrig gelassen hat. Der Ruf
nach Reformen ist groß, nicht nur wenn es um das Urheberrecht geht. Nach Jahren
des Beobachtens aus der Deckung scheint der Gesetzgeber aufgewacht zu sein. Die Europäische Kommission hat 2014 eine Richtlinie erlassen und macht den Verwertungsgesellschaften neue Vorgaben. Demnächst wird ebenfalls von der Europäischen Kommission ein Weißbuch veröffentlicht, das den gesetzgeberischen Weg im Urheberrecht
vorzeichnen wird. Die Bundesregierung will sich konkret mit dem Haftungsrahmen der
Provider auseinandersetzen und ein Gesetz erarbeiten, das offene Rechtsfragen um die
WLAN-Haftung abschließend beantworten soll. Zuletzt hat der Europäische Gerichts
hof eine Reihe wegweisender Urteile gesprochen und weitere Orientierung geliefert.
In einer spannenden Diskussion werden wir über die Auswirkungen aktueller Urteile
sowie kommender Gesetze diskutieren und versuchen, einen Ausblick auf deren mögliche
Auswirkungen für unabhängige Musikunternehmen zu geben.
MODERATION Reinher Karl (Beiler Karl Platzbecker & Partner, VUT)
SPEAKERS Charlie Phillips (Worldwide Independent Network), Judith Steinbrecher (BIT-
KOM e.V.), Dr. Alexander Welp (GEMA), Heiko Wiese (Spitzenorganisation der Filmschaft (SPIO) e.V.)
26
CONFERENCE DAY 1
DO 4.9.
THU 9/4
GERMAN SPOKEN
14:00 –15:00 C1
MUSIKER_INNEN LOUNGE: VINYL COMEBACK
Vinyl liegt voll im Trend. Nachdem in 2012 erstmals wieder eine Million Schallplatten in
Deutschland abgesetzt wurden, steigerte sich die Anzahl in 2013 sogar auf 1,4 Millionen
Stück. Das markiert den höchsten Stand seit 1992. Immer mehr Künstler bringen ihre
neuen Songs auch auf Vinyl raus. Fans sehen in der Schallplatte nicht nur den Sammlerwert sondern verstehen sie als wertvolles Gesamtkunstwerk mit ihrem Cover und Artwork.
Im Gegensatz zu einer CD ist eine Vinylscheibe zudem haltbarer und sicherer, subjektiv
gesehen auch weicher und wärmer im Klang. Die Berlin Summer University of the Arts
greift diesen Trend auf und präsentiert im Rahmen ihres Seminars “DigiMediaL_musik:
The Business of Music in Germany” die Vertreter von drei renommierten Berliner Schallplattenherstellern, die ihre Dienstleistungen vorstellen und Fragen rund um das Thema
Vinyl beantworten.
MODERATION Dagmar Rumpenhorst-Zonitsas (Universität der Künste Berlin)
SPEAKERS Rainer Maillard (Emil Berliner Studios), Silke Maurer (Handle With Care), Bernd
Oprach (Discpartner), Sven Seibert (Discpartner), Raik Hoelzel (Handle With Care)
27
CONFERENCE DAY 1
DO 4.9.
THU 9/4
ENGLISH SPOKEN
14 : 0 0 – 1 5 : 0 0 C A B U WA Z I
SWITZERLAND – LAND OF FESTIVALS
Switzerland has the highest number of festivals per capita in the world. A presentation
with background information about some of the most important Swiss festivals.
SWISS BUSINESS MIXER – ZURICH MEETS BERLIN
Despite its smallness, Switzerland is an important market for German and European artists. With its high number of festivals and concert venues, it will be interesting to discuss
how this small market works and how it survives – with a special focus on the question,
how European artists can profit from these special circumstances.
In a first panel »Switzerland – Land of Festivals«, Swiss festival bookers will present
their strategy and give an inside view of their event. In a second panel called »Meet the
Zurich Club Scene«, a row of promoters will discuss the importance of the music scene for
Zurich and the interaction with their Berlin partners. After the two panels, there will be
live sets by the very unique artist »OY« and the band »WOLFMAN« (both also performing at the m4music night at Postbahnhof). A famous Swiss cheese Raclette will be served,
giving a perfect surrounding to meet the Swiss and Zurich music business.
SPEAKERS Christof Huber (OpenAir St. Gallen, Yourope), Raphael Rogenmoser (Migros
Genossenschafts-Bund), Philipp Schnyder (m4music, Swiss Music Export), Marion Meier
(Zürich Openair), Rolf Zonner (Zürich Openair)
28
CONFERENCE DAY 1
DO 4.9.
THU 9/4
ENGLISH & FRENCH SPOKEN
14:00 –16:00 C2
AFRICA MUSIC CONVENTION: CONVEYING THE MESSAGE
THE SOCIO-POLITICAL ROLE OF MUSIC, LYRICS AND CONCERTS
MUSIC VIDEO PRESENTATION #1 // Biko Mutsaurwa 2:00pm – 2:30pm
The music videos in this presentation represent the diverse fronts of cultural activism
that hip-hop activists on the African continent are engaging in, giving voice to a generation that seeks freedom from oppression and exploitation.
DISCUSSION
The Shoko Music Festival in Zimbabwe is striving for “social change and democracy“.
The Berlin-based music label Springstoff claims: “We are saving the world!” Lyrics that
comment on society and politics have a long tradition in many African countries. What is
the potential of social influence through music and how can you make yourself be heard?
HOST Ruth Daniel (Agencia, Un-Convention)
SPEAKERS Amaduo Fall Ba (Africulturban), Anna Gross (Springstoff), Faisal Kiwewa
(Bayimba Cultural Foundation), Biko Mutsaurwa (Soundz of the South / African Hip
Hop Caravan)
DO 4.9.
THU 9/4
GERMAN
IS CONTENT REALLY KING? –
DIGITAL CHALLENGES AND THE FIXATION ON NUMBERS
For labels and especially musicians the rise of Digital and Social Media has brought up
some great new chances for creating, sharing, distributing and selling their music. In
theory, a band from a small town in Bavaria could now grow a fanbase in Brazil. Sounds
easy, if there wasn’t this big “BUT”. Undoubtedly labels and musicians are facing both
new chances but also new challenges alike. Defining new ways of marketing, being creative, staying up-to-date about platforms – basically they need to wear more hats than
ever before. And over all this looms a fixation on numbers. In Social Media it’s common word
that content is king. So why are we so fixated on numbers like fans, followers and likes?
SPEAKER Matthias Brinkmann (Believe Digital)
29
CONFERENCE DAY 1
DO 4.9.
THU 9/4
ENGLISH
TRANSPARENCY AND FAIRNESS IN THE DIGITAL MUSIC VALUE CHAIN
When it comes to the words “fair” and “transparent” there is always an ample scope for
interpretation. Still, the players of the digital music value chain haven’t found a consensus what “fair” and “transparent” means when it comes to the artists’ remuneration. The
panel will discuss how to put both constructs in more concrete terms and how creator’s
needs can be met while understanding those of the other players. DOMUS, the German
umbrella association for music creatives, will issue suggestions for a more effective implementation of the German Copyright Act, “Urheberrechtskorb 2”. We can expect an interesting and controversial discussion.
HOST Olivier Toth (Rockhal Luxemburg)
SPEAKERS Ronny Boldt (Boldt Berlin Künstler- und Konzertagentur), Betty Dittrich (Mu-
sician/songwriter), Dr. Eberhard Kromer (DOMUS), Oliver Sittl (Believe Digital)
DO 4.9.
THU 9/4
GERMAN
YOUTUBE’S MONETIZATION MODEL –
WHAT’S IN IT FOR THE CREATIVE INDUSTRY?
Besides being a promotional or social video platform, YouTube can also be an important
source of revenue. This presentation will give you a brief overview of YouTube’s business
model, how to monetize your content and earn money for views, and finally how Content
ID can help you to protect your rights and to claim UGC.
HOST Olivier Toth (Rockhal Luxemburg)
SPEAKER Thomas Dreiseitel (Google)
30
CONFERENCE DAY 1
DO 4.9.
THU 9/4
GERMAN
15:00–15:50 SPEED MEETING
ZIRKELTRAINING MUSIKWIRTSCHAFT – BASIC
Im »Zirkeltraining Musikwirtschaft« können die Besucher der Berlin Music Week in
5-minütigen Sessions ihre brennendsten Fragen an bis zu zehn Top-Experten aus den
Kernbereichen der Musikwirtschaft stellen, also Label, Verlag, Promotion, Booking,
Urheberrecht und Co. Das Ganze in zwei Stufen: Auf Grundlagenlevel (Basic) und auf
CEO-Niveau (Advanced).
BOOKING
DIGITALVERTRIEB FESTIVALS LABEL/A&R MANAGEMENT MUSIK TV RADIOPROMOTION STREAMING VERLAG/A&R Ingo Bruns (Geschäftsführer Vagabond Village)
Jorin Zschiesche (Geschäftsführer recordJet)
Björn Kagel (Booking & Management Immergut Festival)
Christian Goebel (Labelmanager Motor Entertainment)
Bastian Christ (Künstlermanagement [finiks] music)
Alex Eß (Head of Music tape.tv)
Sarah Wächter (Geschäftsführerin s’läuft)
Paulus Yezbek (Label Relations Coordinator Spotify)
Lukas Pizon (Senior Manager A&R & Creative Sony/ATV)
31
N
P
26 SE4
1
0
2
E
LA
RAT
E
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D
I
EA
DL
Networking Showcase Festival
Trade Fair
Conference
Film Screenings
Awards
virtualWOMEX
Santiago de Compostela
Galicia, Spain
22 — 26 October 2014
www.womex.com
CONFERENCE DAY 1
DO 4.9.
THU 9/4
GERMAN SPOKEN
15:00 –16:00 C1
MUSIKER_INNEN LOUNGE: GET A GIG
BERLINS NEUE BOOKING PLATTFORMEN STELLEN SICH VOR
Live-Auftritte sind auch in Zeiten von YouTube & Co. immer noch unschlagbar, um
sich als Musikerin oder Musiker einen Namen und eine Fangemeinde aufzubauen. Gutes
Booking von Konzerten und Tourneen ist allerdings Schwerstarbeit – ganz besonders auf
eigene Faust. Online-Plattformen und Netzwerke, in denen Künstlerinnen und Künstler
Auftritte akquirieren können, gibt es mittlerweile einige. Auch die Fans selbst können so
inzwischen das Booking ihrer Lieblingsband mitgestalten.
Die in Berlin ansässigen Bookingportale Gigflip, Gigmit und Stagelink sind eingeladen
ihre Angebote vorzustellen und gemeinsam zu diskutieren: Was sind die Unterschiede
zwischen den einzelnen Plattformen? Für wen eignet sich welche Plattformen? Ersetzen
die neuen Online-Angebote das herkömmliche Booking?
HOST Matthias Krebs (DigiMediaL_musik)
SPEAKERS Julian Buehler (Gigflip), Stephan von Rohden (Gigflip), Marcus Rüssel (Gig-
mit), Nikolas Schriefer (Stagelink), Michael Schütz (Stagelink)
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34
CONFERENCE DAY 1
DO 4.9.
THU 9/4
ENGLISH SPOKEN
15:15 –16:15
FRITZ 1
HOW TO BEST SUPPORT ARTISTS NOWADAYS? – ARTIST SUPPORT I
In the past years, pop culture has received increased attention by public culture funding bodies. Many musicians today search for funding opportunities (public and private
money) to finance their next album or tour, rather than relying entirely on the market.
In some cases, e.g. Zoolabs or RBMA, private money flows into training or publicity for
upcoming artists.
In this panel, we bring together three innovative thinkers on artist support to share their
visions and experiences on how best to go about helping musicians in the current economic and cultural settings. Is it about building and supporting infrastructures or providing equipment, do artists need training and mentoring, or should we establish musician residencies (as in the fine arts)? How do we allow for artists’ time to create great pop
music – low cost of living, increased entrepreneurial skills, a monthly stipend, or access
to networks of collaborators? And do different forms of support make sense at different
times in an artist’s career? How can future artist support programmes be structured, and
which gaps need to be addressed?
HOST Alexandra Droener (Journalistin)
SPEAKERS Anna Acquistapace (Zoo Labs), Katja Lucker (Musicboard Berlin), Vanessa
Reed (PRS for Music Foundation)
DO 4.9.
THU 9/4
ENGLISH SPOKEN
15:15 –16:15
WS2
HACKING THE BUSINESS MODEL
THE MAKER MOVEMENT IN MUSIC – FROM HACKERSPACES TO MUSIC FAB LABS
Today the “makers“ exploring the intersections of traditionally separated domains and producing their own musical experience with other like minded people by using new technology and social media, which creates new knowledge repositories for everyone. This learningby-doing in a social environment as well as sharing and re-using of musical ideas happens
outside of the existing boundaries. If this will bring more joy and a bigger individual fulfillment then listening to ready-made music, why should we buy or sell music in the future?
This leads to a disruption of the music creation and selling business model. But making
music with anything and connecting creativity to all these new sensors should be open to
everybody. While MusicTechFest brings together the pioneers, an easy-to-use technology
platform should enable every creative person to use technology and tools, in the future
music fab labs.
SPEAKER Steffen Holly (Fraunhofer IDMT)
35
CONFERENCE DAY 1
DO 4.9.
THU 9/4
ENGLISH SPOKEN
1 5 : 1 5 – 16 : 1 5 C A B U WA Z I
MEET THE ZURICH CLUB SCENE
Bookers and business insiders discuss the ins and outs of the Zurich club scene with Ueli
Häfliger, FluxFM.
HOST Ueli Häfliger (FluxFM)
SPEAKERS Santosh Aerthott (Mainland Music, m4music Festival Zürich), Alex Dallas (Zu-
kunft Club), Artur Schock, Alfonso Siegrist (Acapulco Bar, mascotte, Plaza Club, Kinski
Klub)
36
CONFERENCE DAY 1
DO 4.9.
THU 9/4
ENGLISH SPOKEN
15:15 –16:30
ONE YEAR ON, IS THE NEW WORLD ANY BRAVER?
FRITZ 2
One year on, is the new world any braver? Has the digital market delivered on its promise to level the playing field, empower cultural and creative SMEs and provide access to
culture in all its diversity while adequately remunerating creators and their commercial
partners? One year after speakers first exchanged views on the panel ‘This new world
ain’t brave at all’ at the 2013 VUT Indie Days, this panel will take stock of where the online market for culture stands in Europe and where the opportunities and the challenges
lie for cultural and creative actors. This topic is very timely as the control of internet giants on the cultural and creative markets becomes ever tighter.
How can a real level playing field be achieved? Have online giants become so powerful
that they are out of regulators’ reach? Is the new world looking bright or rather gloomy?
These and other questions will be tackled by panelists with a view to giving the audience a flavour of what the future holds for artists and the cultural and creative sectors
in general.
HOST Dr. Martin Schaefer (Boehmert & Boehmert)
SPEAKERS Mark Chung (Freibank Musikverlags und -vermarktungs GmbH/VUT), Dr.
Jörg Dörnemann (epubli GmbH), Dr. Armin Jungbluth (Federal Ministry for Economic
Affairs and Energy), Helen Smith (IMPALA)
37
CONFERENCE DAY 1
DO 4.9.
THU 9/4
ENGLISH
TOP STRATEGIES FOR MUSIC ARTISTS
AND ALBUM PROMOTION ON YOUTUBE
Music is one of the largest and fastest growing content verticals on YouTube. Today, 31 of
the top 100 most subscribed channels are music-related – ranging from individual artists,
to label channels, to music publishers. What all of these channels have in common is an
ability to connect with the audience and inspire their biggest fans to come back again and
again. This session is designed to help music creators recognize and apply music-specific
strategies to help achieve success on the platform.
SPEAKER Valerie Streit (Google)
DO 4.9.
THU 9/4
GERMAN
WHAT CAN MUSIC CHANNELS LEARN FROM OTHER SUCCESSFUL
YOUTUBE STARS? INTERVIEW WITH SAMI SLIMANI (HERR TUTORIAL)
With almost 1 Million channel subscribers Sami Slimani is one of Germany’s most successful YouTube stars. In a relaxed and informal fashion he will answer questions and
give first-hand insights to his content strategies.
38
CONFERENCE DAY 1
DO 4.9.
THU 9/4
GERMAN
16:00 –16:50 SPEED MEETING
ZIRKELTRAINING MUSIKWIRTSCHAFT – ADVANCED
Im »Zirkeltraining Musikwirtschaft« können die Besucher der Berlin Music Week in
5-minütigen Sessions ihre brennendsten Fragen an bis zu zehn Top-Experten aus den
Kernbereichen der Musikwirtschaft stellen, also Label, Verlag, Promotion, Booking,
Urheberrecht und Co. Das Ganze in zwei Stufen: Auf Grundlagenlevel (Basic) und auf
CEO-Niveau (Advanced).
DIGITALVERTRIEB GVL LABEL MARKETING MEDIEN MUSIK TV
PROMOTION URHEBERRECHT VERLAG VERTRIEB Desirée J. Vach (Manager GSA INgrooves Music Group)
Hendrik Gerstung (Abteilungsleiter Kommunikation/PR GVL)
Frank Fenslau (Managing Director Superstar Entertainment)
Michael Frohoff (Geschäftsführer Kruger Media)
Mark Löscher (General Manager Hörstmann Unternehmensgruppe)
Conrad Fritzsch (CEO tape.tv)
Matthias Kringe (Geschäftsführer Revolver Promotion)
Prof. Asterix Westphal (Rechtsanwalt)
Jens-Markus Wegener (Managing Director Imagem Music)
Jürgen Sauer (Label Management ADA/Warner Music Group)
39
CONFERENCE DAY 1
DO 4.9.
THU 9/4
16 : 0 0 –17: 0 0 C2
ENGLISH SPOKEN
REVOLUTION GIRL STYLE NOW! (BIKINI KILL)
HOW TO ACHIEVE DIVERSITY IN THE MUSIC BUSINESS
More than 20 years after the Riot Grrrl movement the music industry still lacks diversity.
What has changed since then and what has not? Taking the role of women as an example,
the panelists will discuss the status quo as well as possible strategies to create a more
diverse music industry. What are the consequences for cultural diversity, if for example
the majority of artists is white, male and has a university degree? And what are the implications for music businesses and their success? Do we really need measures to increase
diversity or are they redundant? Bringing together people from different areas of the
music industry to exchange their views and experiences, the panel will also address the
challenges for women in the music business and how both, men and women, can change
the situation on the creative as well as on the business side. This panel will not focus on
complaining about the status quo but on finding possible solutions to achieve a more
diverse music industry.
HOST Sonja Eismann (Missy Magazine)
SPEAKERS Electric Indigo, Helienne Lindvall (The Guardian), Janine Wülker (finetunes),
Thom Cummings (SoundCloud)
DO 4.9.
THU 9/4
ENGLISH SPOKEN
16 : 0 0 –17: 0 0 C1
MUSIKER_INNEN LOUNGE: MUSICIAN SPEED DATING
Musicians, manager, producer, DJs, Jazzer, Rocker … Berlin’s music scene bears a seemingly endless variety of people professionally active in the music business. They come
from different genres and areas of business, however, all sharing a common interest for
music, so why shouldn’t they get to know each other? The event »Musician Speed Dating«
gives you an opportunity to meet new contacts to Berlin’s music scene – and also the possibility to quickly leave uninteresting conversations behind.
HOST Susanne Baron (DigiMediaL_musik)
40
CONFERENCE DAY 1
DO 4.9.
THU 9/4
GERMAN
16 :15 –17: 0 0 FR I TZ L OU NGE
MAKE YOURSELF DISCOVERABLE – MYTHS AND FACTS ABOUT SEARCH
This presentation relates to webmasters of music websites. The first part will briefly address how Google Search with its crawling, indexing and ranking actually works. The
second part deals with practical tips to ensure quality for websites and visibility in search
results.
SPEAKER Johannes Mehlem (Google)
DO 4.9.
THU 9/4
GERMAN SPOKEN
16:30 –16:55 WS1
CREATIVE CASE STUDY MIT CHRISTOPH KRACHTEN
Christoph Krachten berichtet als Geschäftsführer von Mediakraft Networks, dem größten
Youtube-Contentanbieter in Deutschland mit Kanälen von u.a. Y-Titty, ApeCrime und
Die Lochis, worauf es im Jahr 2014 und in Zukunft bei der digitalen Vermarktung von
Entertainment-Inhalten, vor allem bei Youtube, wirklich ankommt und wie sich digitale
Awareness, wenn man es clever anstellt. eben doch relevant monetarisieren lässt.
SPEAKER Christoph Krachten (Mediakraft Networks)
41
NEU IM FREE-TV
MAURICE,
0 UHR
MO-DO 17:3
OM
G
IM LIVIN RO
Dein neuer TV-Sender.
Hier läuft nichts ohne dich.
JOIZ.DE / TV
M E R C HA N D IS E U N D T IC K E T S
W W W.K R A S S E R S TO F F.CO M
TICKETS IM SHOP
09.10. F I R ST A I D K I T / A S T R A KULT UR HAU S / BERLIN
13.11. O L SO N B AL LON H ER Z TOU R 2014 / M AG N ET CLUB / BERLIN
23.11. KADAVA R EU R OPEAN TOU R 2014 / A S T R A KU LTURH AUS / BERLIN
27.11. THE RIF L E S N ON E TH E WI S ER TOU R — PAR T 2 / P O STBA H NH O F / BERLIN
30.11. AHZU MJ OT N I X M EH R EG AL TOU R 2014 / M AGNET CLUB / BERLIN
17.12. E KO FR E SH / JE T ZT KOM M EN WI R I M M ER N OC H AU F D I E TO UR 2014 / P O STBA H NH O F / BERLIN
20.12. T E R R O R GR U PPE S U PPOR T: TH E T.C.H.I.K,
RA D IO HAVAN N A & LU LU U N D D I E EI N H OR N FAR M / C-CLUB / BERLIN
CONFERENCE DAY 1
DO 4.9.
THU 9/4
GERMAN SPOKEN
16 :3 0 –17:3 0 WS2
MUSIC BUSINESS ONTOLOGY
DATENAUSTAUSCH ZWISCHEN VERSCHIEDENEN MUSIK BIZ SOFTWARES
Ob Künstler, Plattenfirmen, Verwertungsgesellschaften oder Vertriebe – alle sprechen
unterschiedliche Sprachen, wenn es um die Organisation ihrer Daten geht. Die Music Business Ontology (MBO) ist ein Open Source Semantic Web Schema, das den Datenaustausch
erleichtert, indem es als Zwischensprache für die verschiedenen Formate dient. Wir zeigen, wie die MBO mit ihrem Vokabular für Songs, Künstler, Veröffentlichungen, Labels
uvm. eine flexible und erweiterbare Struktur zur Beschreibung, Veröffentlichung oder
Verlinkung von musikbezogenen Geschäftsdaten im Semantic Web schafft und dadurch
als Brücke zwischen den zahlreichen Schnittstellen in der Musikwirtschaft dienen kann.
Die MBO trägt dazu bei, manuelles Kopieren und Konvertieren von Daten, falsche Zuordnungen und Dubletten in Datenbanken zu vermeiden, alltägliche Arbeitsprozesse zu
vereinfachen und somit administrative Aufwände zu senken. Die MBO ist ein Ergebnis
von ART-e-FAKT, Forschungsprojekt der Berliner Musikfirma Piranha Arts AG, dem
Institut für Angewandte Informatik (InfAI) e.V., und der AGETO AG, Beratungsunternehmen für internetbasierte Geschäftsprozesse. Das Projekt beschäftigt sich mit dem
Problem der vielfältigen Medienbrüche bei der Verwaltung von Geschäftsdaten in der
Musikindustrie und wird vom Bundesministerium für Bildung und Forschung gefördert.
Assoziierte und kooperierende Partner sind GEMA, GVL, VUT, SAP AG, details sowie
die Kanzlei Boehmert & Boehmert.
SPEAKERS Stefan Klingner (Universität Leipzig), Bettina Schasse de Araujo (Piranha Arts
AG), Frank Schumacher (Universität Leipzig)
44
CONFERENCE DAY 1
DO 4.9.
THU 9/4
ENGLISH SPOKEN
16 :3 0 –17:3 0
FRITZ 2
INTRODUCING MUSIC HACK DAY: EVENT, TEAM AND PARTNERS
Music Hack Day organisers and partners introduce themselves and the hackathon-idea to
the Berlin Music Week community. Also on Thursday, a Music Hack Day pre-workshop
will offer both, music artists and coders, an opportunity to meet and hatch plots for the
upcoming hack. International renowned Berlin DJ and electronic music producer Henrik
Schwarz will also introduce his challenge.
All about Music Hack Day, partners and artists here: WWW.MUSICHACKDAY.DE. SPEAKERS Demian Bellumio (Senzari), Stefan Baumschlager (Beatguide), Stephan Bau-
mann (HORST – German Research Center for AI (DFKI)), Jörg Schwieder (ickStream
GmbH), Michael Krause (GSA Deezer), Ryotaro Chikushi (MoreTrax), Rainer Henze
(laut.fm), Rebecca Stecker (Rdio), Matt Patterson (tape.tv), Andres Martin-Lopez (Universal Music Group)
DO 4.9.
THU 9/4
ENGLISH SPOKEN
16 :3 0 –17:3 0
FRITZ 1
LIVE IN THE STUDIO WITH BRANDT BRAUER FRICK
Brandt Brauer Frick geben einen Einblick in ihre Studio-Produktionen und zeigen, wie
sie ihre Tracks produzieren.
SPEAKERS Daniel Brandt, Jan Brauer & Paul Frick (Brandt Brauer Frick)
45
CONFERENCE DAY 1
DO 4.9.
THU 9/4
16 : 3 0 – 1 8 : 3 0 C A B U WA Z I
SWISS BUSINESS MIXER – RECEPTION
16:45 Uhr OY live
17:45 Uhr WOLFMAN live
DO 4.9.
THU 9/4
GERMAN SPOKEN
16:30 –18:30 JOIZ
ERLEBE LIVE DEN „LIVING ROOM“ BEI JOIZ! MIT MODERAT
Der “Living Room” ist das Live-Talk-Musik-Format! 60 pralle Minuten - gefüllt mit spannenden, interaktiven Interviews und einzigartigen Live-Performances von angesagten
Künstlern in gemütlicher Wohnzimmeratmosphäre! Du möchtest live hinter die Kulisse
der TV-Sendung schauen? Am Donnerstag, den 04.09.2014 lädt der TV-Sender joiz als
Conference Partner der Berlin Music Week interessierte Delegates als Publikumsgast ein!
Einlass ist ab 17:00 Uhr, Sendungsbeginn ab 17:30 Uhr und es gibt 40 Plätze zu ergattern.
Prinzip: First come, first serve! Um pünktliches Erscheinen wird gebeten.
WO joiz, Straße der Pariser Kommune 8, 12157 Berlin, direkt gegenüber der Conference
Hall im Postbahnhof
46
CONFERENCE DAY 1
DO 4.9.
THU 9/4
ENGLISH
16 :4 5 –17:15
WiMP LOUNGE
HOW TO MAKE IT IN HIGH FIDELITY
USE WIMP HIFI AND ITS EFFECTIVE TOOLS TO GET EVEN MORE ATTENTION
AROUND YOUR QUALITY RECORDINGS
Even though the future seems to be all about metadata and algorithms, we all know the
alienating feeling in regards to personal music recommendations that claim to be “hand
crafted – especially for you”. So how can a digital music service possibly distance itself
from these obvious accusations?
With editorial content by local editorial teams, WiMP HiFi stands out as a music service combining music expertise with great editorial content. If we fail to be credible and
authentic, we’re just another music service. Make sure to attend this workshop and hear
more about the exclusive charts and concepts by WiMP HiFi. Learn how to engage in
these tools, and how to promote your recording through our service.
DO 4.9.
THU 9/4
ENGLISH SPOKEN
16:45 –19:00
GARAGE
MUSIC HACK DAY ARTIST WORKSHOP
COLLABORATE WITH MUSICIANS
The Artist Workshop is a lead-in event for the Music Hack Day which is starting Friday, 5. September. Developers, designers and other creative minds will have the unique
chance to create applications and technology directly with the artists to engage with
their communities.
HOST Nadine Riede (Tech Open Air)
SPEAKERS Emika (Producer), Phon.o (Musician), Henrik Schwarz (DJ, Producer)
47
CONFERENCE DAY 1
DO 4.9.
THU 9/4
GERMAN SPOKEN
17: 0 0 –17:2 5 WS1
CREATIVE CASE STUDY MIT DIRK REICHARDT
Dirk Reichhardt berichtet darüber, wie er an die Soundtracks für Kassenschlager wie
Keinohrhasen, Zweiohrküken, Kokowääh 1 und 2 etc. heran geht. Was ist ihm und Til
Schweiger bei der Musikauswahl wichtig? Warum sind Barefoot Films und Music die
einzige Produktionsfirma in Deutschland, die ihre Filme inkl. Musik noch während des
Drehs schneiden und nicht in der Postproduktionsphase? Und vor allem, wie können
Musiker, Labels, Verlage etc. ihre Musik hierfür anbieten?
SPEAKER Dirk Reichardt (jamXmusic, barefoot music)
DO 4.9.
THU 9/4
GERMAN SPOKEN
17: 0 0 –18: 0 0 C2
MARKEN ALS MUSIK MÄZENE? (ARTIST SUPPORT LL)
Mitarbeiter eines Energy Drink Konzerns erzählen begeistert, dass sie endlich Geld in die
Hand nehmen können um tolle KünstlerInnen wirklich zu unterstützen. Die Popkultur
Publikation einer Telekom Firma veröffentlicht sorgfältig recherchierte Artikel, für die
in anderen Redaktionen vielleicht oft nicht die Zeit bleibt.
Dieses Panel hinterfragt die Finanzierung von KünstlerInnen und Popkultur durch
Marken. Geht subkulturelle künstlerische Produktion und die Assoziation mit einer
Marke überhaupt zusammen? Was bedeutet das – gesellschaftlich und kulturell – wenn
Marken zunehmend die Finanzierung von musikalischer und popkultureller Produktion
übernehmen? Und was bedeutet das wirtschaftlich für das finanzielle Auskommen vieler
prekär arbeitender Musikschaffender und für den Musikmarkt? Entstehen hier Widersprüche, wenn ja, wie sehen diese aus und sind sie auszuhalten oder zu ändern? Und wie
sieht das Selbstverständnis von Marken aus, die sich heute als Gestalter und Förderer
von Popkultur engagieren? Welche Rolle spielen diese privaten Investitionen heute und
zukünftig für den Musikmarkt?
MODERATION Jonas Gempp (Journalist)
SPEAKER Max Dax (Journalist), Frank Spilker (Artist), Philipp Schnyder (Migros Kultur-
produzent)
48
CONFERENCE DAY 1
DO 4.9.
THU 9/4
GERMAN SPOKEN
17:3 0 –17:55 WS1
CREATIVE CASE STUDY MIT KILIAN KERNER
Von Kilian Kerner erfahren die Besucher der Berlin Music Week unter anderem, wie er an
die Konzeption einer Fashion Show heran geht, hauptsächlich bezüglich der Integration
von Musik. Wie sucht er die Bands und DJs aus, die er bucht? Was müssen Musiklabels,
Künstler und Manager tun, um Kilian ihre Musik für die Verwendung in einer seiner
Shows anzubieten?
SPEAKER Kilian Kerner
DO 4.9.
THU 9/4
GERMAN SPOKEN
18:00 –20:00 C2
STREAMING – TRAUM ODER ALBTRAUM DER MUSIKBRANCHE?
Das von Buddemusic und BavariaSonor organisierte „Digitale Forum“ beschäftigt sich
zum wiederholten Male mit Hintergrundthemen der Musikbranche. Dieses Jahr lautet
der Titel „Streaming – Traum oder Albtraum der Musikbranche?“. Wir können uns auf
eine spannende Diskussion und ein internationales Publikum freuen.
MODERATION Gideon Gottfried (Musikmarkt)
SPEAKERS Lukasz Belza (tape.tv), Prof. Dr. Rolf Budde (Rolf Budde Musikverlage), Dr.
Florian Drücke (Bundesverband Musikindustrie e.V.), Nic Jones (Vevo), Dr. Oliver
Schwenzer (ICMP; BITKOM), Thomas Theune (GEMA), Dr. Martin von Albrecht (K&L
Gates)
49
CONFERENCE DAY 1
DO 4.9.
THU 9/4
ENGLISH SPOKEN
19:00 –21:00
FRITZ 2
ELECTRONIC BEATS WORD! SOIRÉE
INVITATION ONLY
Berlin Music Week and Electronic Beats are delighted to invite all conference speakers
and Music Hack Day participants with some fine drinks and live music. Taking place at
Berlin’s Postbahnhof directly following the Pre-Hack Day Inspiration Workshop, this
official drinks reception, hosting all WORD! conference speakers, will be soundtracked
and live singing by a very special live singing by Berlin DJ Ned Beckett and Hack Day
speaker EMIKA. See you there!
SPECIAL GUESTS EMIKA + Ned Beckett
VOM 3. BIS 5.9.
ENGLISH SPOKEN
10:00 –18:00
THE VERY FIRST SYNC SESSION @ BERLIN MUSIC WEEK
REGISTERED ATTENDEES ONLY
For three days Budde Music and soundfloor will host Berlin Music Week’s very first Sync
Session for songwriters at the nhow Studios Berlin.
Each Sync Session will be devoted to a special advertisement project, guided by a group
of highly experienced musicsupervisors from around the globe.
PARTICIPATING AGENCIES Sizzer Amsterdam (Riyadh Drebika/Nikolai van der Burg), YouGuysMusic (Fritz Rating/Niels Zuiderhoek), Ogilvy & Mather Berlin (Georg Ilse/Janne
Sachse /Manuel Kappmeyer), HearDis!/PlayDis! (Felix Haaksman/Georg von dem Bussche), Microsoft (Kyle Hopkins), Audioforce
50
SAVE YOUR
EARS FOR HiFi!
Erlebe grenzenlosen Musikgenuss in CD-Qualität.
Verfügbar auf Desktop, iOS, Android sowie allen
führenden Streamingsystemen und via AirPlay.
wimp.de/berlinmusicweek
30.10.2014
Staatsoper im Schiller Theater,
Berlin
Kulturmarken® Gala
Night of Cultural Brands
Jetzt Tickets sichern!
kulturmarken.de
30./31.10.2014
Verlagsgebäude Der Tagesspiegel,
Berlin
KulturInvest® Kongress
CultureInvest Congress
Jetzt Tickets sichern!
kulturinvest.de
Premiumpartner:
Veranstalter:
causales
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
10:00 –11:00 FRITZ 2
THE 13 MOST INSIDIOUS, PERVASIVE LIES
OF THE MODERN MUSIC INDUSTRY
If you’re happy with the way the music industry turned out, then maybe you’re living
in a fantasy land. Because all of the wonderful possibilities we thought would happen
never quite materialized, and many of the myths we believe in are simply untrue. There’s
more music than ever before , and more musicians making that music, but the class of
power-players is just as small or smaller than it was in the past . And, from the perspective of the artist, the money is smaller as well, with survival a full-time pursuit for even
the ‘successful’ artists among us. But even the most powerful companies – like Spotify
– are struggling as well, and fighting for scraps against the most powerful behemoth of
them all, YouTube. So how did we get here, and why do we still believe in fairy tales and
unicorns? In this brutally honest keynote, Digital Music News publisher Paul Resnikoff
dismantles some of the most pernicious myths of the modern music industry, and discusses why we insist on believing them. Get ready for a refreshingly honest and highlyinteractive discussion.
SPEAKER Paul Resnikoff (Digital Music News)
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
10:00 –12:00 C3
STARTUP ECOSYSTEM BERLIN
ADVICE, ASSISTANCE AND ADVISORY SERVICES FOR ENTREPRENEURS AND WORKERS FROM ABROAD
The Chamber of Commerce and Industry of Berlin (IHK) and Berlin Partner For Business and Technology will introduce the Business Immigration Service and provide practical advice on procedures and requirements for successful employment in Berlin for investors and self-employed persons.Recruitment of skilled workers from abroad: Fast-Track
and advice while walking through the bureaucracies. What employers and employees
should have in mind? Who can help?
SPEAKERS Anna Berger (Industrie- und Handelskammer zu Berlin), Burkhard Volbracht
(Berlin Partner für Wirtschaft und Technologie)
53
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
1 0 : 3 0 – 1 2 : 0 0 M I C H E L B E R G E R B AC K S T AG E
ETEP MEETING
MEMBERS ONLY
FR 5.9.
FRI 9/5
GERMAN SPOKEN
10:45 –11:45 C1
SOCIAL IMPACT – KURZLEBIGER TREND ODER EINE
ECHTE ALTERNATIVE AUCH FÜR DIE MUSIKBRANCHE?
Engagement und Finanzierung sozialer Projekte über Produktverkauf ist nicht neu. Dennoch gibt es Branchen, wie die Musikwirtschaft, bei denen sich diese Ideen nur zögerlich
ihren Platz erobern. Warum ist das so und stehen nicht auch echte Alternativen zu den
festgefahren Strukturen der Branche hinter dieser Form des Unternehmertums? Wir
möchten gemeinsam mit unseren geladenen Gästen und den Interessenten zum Thema
informieren und diskutieren welche Möglichkeiten der Rückflüsse zur Selbstfinanzierung
branchenrelevanter Themen sich durch den tragenden Gedanken des Social Impacts realisieren lassen und wie viel Potenzial sich darin für die Branche womöglich noch verbirgt.
SPEAKERS David Griedelbach, Markus Ohm, Karsten Schölermann (Clubstiftung – Stif-
tung zur Stärkung privater Musikbühnen Hamburg), Tobias Thon (Native Instruments)
54
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
VUT FIRESIDE CHAT
ENGLISH SPOKEN
11:00–11:45
FRITZ 2
Alison Wenham (CEO of AIM – The Association of Independent Music and WIN –
Worldwide Independent Network) and Mark Chung (VUT board member) will talk about
VUT´s motto Act “Globally“ United – Stay Independent and its meaning. What role does
the WIN Manifesto play? What is the Fair Digital Deals Declaration, the statement of
commitment made by independent record labels to treat their artists fairly in agreements
relating to digital exploitation of artists’ work in recorded music agreements with third
parties? How can independent music companies from all over the world work together and
what is the purpose of this cooperation? Mark Chung and Alison Wenham will discuss
these questions among others.
SPEAKERS Mark Chung (Freibank Musikverlags und -vermarktungs GmbH/VUT), Alison
Wenham (WIN/AIM)
FR 5.9.
FRI 9/5
GERMAN SPOKEN
11:00–12:00 FRITZ 1
PRODUKTIONSBEDINGUNGEN VON POPKULTUR
EIN KASSENSTURZ MIT KLAUS WALTER UND MARCUS ENGERT
Wie kann Popkultur heute nachhaltig produziert werden? Wer gehört heute zum System
Musikwirtschaft dazu und wie ändern sich Freiheiten, Abhängigkeiten und Kooperationen? Wie verteilt sich die Wertschöpfung? Und vor allem – was finden wir daran gut,
was nicht, und was möchten wir in welcher Art und Weise verändern? Zu diesen großen
Fragen spricht Marcus Engert, Chefredakteur des Grimme-Preis nominierten Webradios
detektor.fm mit dem Musikjournalisten und Radiomacher Klaus Walter.
SPEAKERS Marcus Engert (detektor.fm), Klaus Walter (byte.fm)
55
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JOiZ
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SErvicES
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LOUnGE
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MarKEt
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WiMP
Bar
GrOUnD
FLOOr
tErracE
tiOnS
rEcEP-
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LAGEPLAN OSTBAHNHOF
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
GERMAN SPOKEN
11:00 –13:00
GARAGE
PRAXISNAH & NUTZERFREUNDLICH:
GVL-WORKSHOP ZU DEN ONLINEPORTALEN TRISYS.GVL UND ARTSYS.GVL
Labels nutzen TRISYS.GVL als Informations-, Claimings- und Abrechnungssystem.
Für die Künstler ist ARTSYS.GVL die zentrale Plattform, um ihre Mitwirkungen an
Produktionen zu melden. Der Workshop mit den GVL-Referenten Andrea Kagels, Lothar
Münner (beide Abteilung Repertoire) und Oliver Dellefont (Abteilung Monitoring)zeigtdie Grundlagen sowie Tipps & Tricks der Bedienung.
SPEAKERS Andrea Kagels (GVL), Lothar Münner (GVL), Oliver Dellefont (GVL)
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
11:00 –13:00 C2
AFRICA MUSIC CONVENTION: DIGITAL MUSIC PRODUCTION
CURSE OR BLESSING FOR THE AFRICAN MUSIC MARKET?
MUSIC VIDEO PRESENTATION #2 // Benjamin Lebrave 11:00 – 11:30 Uhr
The music videos in this presentation give an introduction to the topic of the impact of
digital tools on the music market in African countries, and provide examples for the discussion to follow. As an introduction to our discussion, this short selection of music videos
highlights how digital tools are reshaping the music business throughout Africa.
DISCUSSION
Digital technologies are facilitating music production and distribution. At the same time
only a minority of people in African countries have access to internet and digital media.
How does the ongoing digitalization change the African music market? Which role do
digital and social networks play in reaching local and global audiences? These questions
will be discussed by Yoel Kenan from the digital music platform Africori (South Africa),
Benjamin Lebrave from the label Akwaaba Music (Ghana), Georg Milz from Outhere
Records (Germany) and the music journalist Phiona Okumi from AfriPOP.
HOST Jenny F. Mbaye (African Centre for Cities)
SPEAKERS Yoel Kenan (Africori), Benjamin Lebrave (Akwaaba Music), Georg Milz (Musik-
journalist, Ethnologe, Kurator, DJ und Blogger), Phiona Okumu (Social Media Week)
58
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
ENGLISH
11:00–12:00
WiMP LOUNGE
TWO DECADES OF MP3
DOES IT MATTER THAT A WHOLE GENERATION HASN‘T HEARD THE MUSIC LIKE IT WAS MADE?
Countless hours are spent at making music in recording studios all over the world. Artists
and producers invest their talent, soul and time in making the best product possible. A
whole generation ended up hearing only parts of that experience because we had to, in
the early days of Internet (when we spelled it with a capital I), shave away enough of the
music to fit it through the pipes. When you cut away enough music, at one point your
foot stops tapping. You want to get off the dance floor and your goosebumps disappear. Is
quality audio only for old men? With vinyl back on the agenda and full quality streaming – is audio quality and music listening back on the agenda for the MP3-generation?
HOST Pål Bråtelund (WiMP)
SPEAKERS Sascha “Busy” Bühren (TrueBusyness), Tobias Hagelstein (Musiker), Ronny
Krieger (Shutterstock, Digitally Imported, Native Instruments), Sandra Passaro (Stars
& Heroes int.)
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
12:00 –13:00 FRITZ 2
WHO WANTS YESTERDAY‘S CHARTS? – MUSIC CHARTS IN REALTIME
Since the internet changed the music industry irretrievably, it is only logical, that it will
also change how listening habits are measured. Music Streaming numbers have been included in our single charts and we can access the global streaming figures online. But this
only the beginning: Billboard and Twitter announced to present music charts in realtime
and Shazam, the music recognition service, can even predict the next chart-breaker before a single CD has been sold.
HOST Ralf Niemczyk (Rolling Stone)
SPEAKERS Jonathan Davies (Shazam), Dr. Mathias Giloth (GfK Entertainment GmbH),
Felix Pace (Twitter), Stefan Zilch (Spotify)
59
OUR
PERMANENT
ADDRESS IS
TOMORROW.
H. MARSHALL MCLUHAN
gOODREADS.COM
Permanent InsPIrIerende
adressen aUs
HOCH-, OFF- Und CLUBKULtUr
FIndest dU BeI
asKHeLmUt.COm
art Fairs
eXHibitions
perFormances
screenings
conFerence
talks
abc art berlin
contemporarY
positions berlin —
art Fair
artFi — tHe Fine
art & Finance
conFerence
akademie der kÜnste
arcHiVe kabinett
berliniscHe galerie
die raum
c/o berlin
district
deutscHe bank
kunstHalle
import projects
Haus am waldsee
Haus der kulturen
der welt
kw institute For
contemporarY art
kinderHook & caracas
l’oiseau présente
ozean
scriptings
team titanic
me collectors room
nationalgalerie —
staatlicHe museen
zu berlin
neuer berliner
kunstVerein
neue gesellscHaFt
FÜr bildende kunst
opening 16 sep, 7 pm
akademie der kÜnste, Hanseatenweg
programme and tickets under
www.berlinartweek.de
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
12:00 –13:00 FRITZ 1
FAST FORWARD – NORWEGIAN EXPERIENCES WITH
THE DIGITALIZATION OF THE MUSIC MARKET
In 2012, digital downloads and streaming services surpassed for the first time physical
revenues in the Norwegian music market. The usage of music streaming is widespread in
Norway, with about 65% of revenues in the recorded music industry being generated by
streaming. In other words, streaming is now the main way of music consumption for the
average Norwegian. At the same time, overall sales in recorded music have risen from
2012 to 2013 by 11%, mainly through the increase in streaming numbers. – source
What are the lessons learnt from the digitalization of the music market in Norway? What
were the key factors behind spread of digital music, and are those experiences transferrable to other countries? Are the monetization models any different than elsewhere? What
would Norwegian protagonists in digital music recommend for others, in other countries,
who are on their way, but not quite there? Is this a model of the future for others, or is this
case particular to Norwegian circumstances?
HOST Cecilie Asker (Aftenposten)
SPEAKERS Arnt Maasø (Universität Oslo), Sveinung Rindal (WiMP Music), Trond Tornes
(Phonofile AS)
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
12:00 –13:00 C3
FINANCE IDEAS: BUSINESS FORMATION WITH VENTURE CAPITAL
Founders need capital, expertise, and a good network to transform their ideas into success stories. With venture capital start ups get the necessary financial resources and a
sparring partner to support them while developing. But how do you get in touch with a
venture capital firm? What needs to be done as a founder to convince a venture capitalist? What will the work with a venture capitalist be like? One of the most experienced
venture capital firms in Germany, Target Partners, will answer those questions and discuss given conditions.
SPEAKER Olaf Jacobi (Partner at Target Partners)
62
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
12:00 –13:00
HOL I DAY I N N
MERLIN MEETING
MEMBERS ONLY
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
12:00 –13:00 WS2
ARTIST SUBSCRIPTIONS:
THE FUTURE MUSIC BUSINESS MODEL WHICH IS ALREADY HERE
One of the most effective “direct to fan” business models has always been an “artist subscription” – a music act or a record label setting up a membership program for their most
loyal followers. A subscription platform allows fans to access exclusive content, reach out
directly to an artist, and gain a unique experience, all by paying a monthly fee. Today,
with new technologies, tools, and – even more importantly – fans used to subscribing to
online services, this concept is getting more practical and real than ever before.
It’s one of the most demanding and time-consuming, but also the most profitable ways
of a direct-to-fan monetisation. A recent Deadmau5 Live project is one of numerous examples of artists jumping on board.
You don’t have to have a fanbase of the Deadmau5 scale to build your own membership
program though, the concept is applicable not just to A-list celebrities. Any band or a
musician, even with a modest following, can try it out. On this panel, Andrew Apanov
will explain how to set up an Artist Subscription platform with little investments, and
how to make it successful.
SPEAKER Andrew Apanov (Dotted Music)
63
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
ENGLISH
HOW TECHNOLOGY IS CHANGING THE LIVE MUSIC INDUSTRY
The influence of social discovery and sharing has finally reached the live music industry, where combined with innovations in mobile technology and the omnipresent power
of data it leads to undreamt of possibilities for one of the most important sectors of the
music industry.
In her keynote address, Elsita Meyer-Brandt will explore the main changes faced as a
result of this revolution by individual players along the value chain, starting with the
artist and moving on to the promoter and the venue operator. She will also look at the
way classic artist management is likely to be affected, with the empowerment of artists
by new technology already a hot topic in the USA.
SPEAKER Elsita Meyer-Brandt (Eventbrite)
FR 5.9.
FRI 9/5
GERMAN & ENGLISH
13:00 –15:00
USING AN IPAD TO MAKE MUSIC INTUITIVELY
GARAGE
Antje Greie-Ripatti, best known as AGF, lives and works in Hailuoto, Finland. She’s the
initiator and artistic director of the “HYPERLINK “http://haiart.net/” Hai Art” cultural platform in Hailuoto, where she also directs the iPad orchestra that she brought to
life. She’s bringing this concept to Berlin for both adults and children as part of the VUT
Indie Days. Here, it’s not about making music in the traditional sense, it’s more about the
intuitive, playful discovery of sounds.
SPEAKER Antye Greie-Ripatti (Hai Art)
64
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
1 3 : 0 0 – 1 5 : 0 0 M I C H E L B E R G E R B AC K S T AG E
MUSIC EXPORT OFFICES MEETING
MEMBERS ONLY
FR 5.9.
THU 9/5
GERMAN SPOKEN
14:00 –14:25 WS1
CREATIVE CASE STUDY MIT MARCUS ENGERT
Von Marcus Engert erfahren die Besucher der Berlin Music Week Hintergründe zum preisgekrönten (u.a. Deutscher Radiopreis 2012) Internetradiosender detektor.fm. Was ist
das inhaltliche Konzept (Musik + Wort)? Was unterscheidet detektor.fm von anderen
modernen Radioprogrammen? Wie können Labels, Promoter und Musiker und andere
mit detektor.fm zusammen arbeiten, sei es redaktionell als auch in Bereich Marketing
oder strategisch? Wohin wird die Reise von Radio generell in Zukunft gehen?
SPEAKER Marcus Engert (detektor.fm)
65
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
ENGLISH
14:00 –14:30
WiMP LOUNGE
GIVE LIFE BACK TO MUSIC
HIFI MUSIC STREAMING DRIVES PASSION FOR MUSIC AND INCREASES WILLINGNESS TO PAY
The huge amount of new music and the unlimited availability across all formats may
cause music to be devalued by its own existence. We will show you how heavily curated
quality music drives the passion for music and increases the willingness to pay. Let’s take
a look back to the golden age of record stores, and the position of the clerk behind the
desk. What was lost in the transition between physical and digital music, and what has
been achieved?
Inspired by last years track “Give Life Back To Music” by Daft Punk, Sveinung Rindal
from WiMP will divine the future of listening – not in the sense of background sounds or
the constant stream of music in shopping centers, but more in the traditional way of listening to high quality records through modern equipment. As the consumption of music
rises, it is interesting to see how HiFi music streaming differentiates from low-quality
superficial noise.
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
14:00 –15:00 FRITZ 2
INTERNATIONAL MUSIC STARTUP HUBS
IN COOPERATION WITH SAN FRANCISCO MUSIC TECH SUMMIT
Global metropoles like London or San Francisco had to go through it, Berlin has the feeling, that it lays ahead: A startup boom! Experts from music tech centers San Francisco
/ Bay Area, London, Tel Aviv and Scandinavia will be discussing friendly circumstances
to founders as well as socio-economic consequences for the music scene.
HOST Andrea Leonelli (Digital Music Trends/London)
SPEAKERS Anna Acquistapace (Zoo Labs/California), Gilli Cegla (Novawind/Tel Aviv),
Jørn Haanæs (Soundrop/Oslo), Yuli Levtov (Reactify/London), Tobias Thon (NativeInstruments/Berlin)
66
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
14:00 –15:00 FRITZ 1
INDIE GOES HI-TECH:
THE END OF ANALOGUE WARMTH AND COSY NOSTALGIA
For decades and particularly since the millennium, indie music has been known for its
old-fashioned, friendly, low-tech aesthetic. But in recent years, there have been signs of a
paradigm shift commensurate with indie’s move online and the harsh realities of post-recession life. As the traditional indie aesthetic gets more and more tired, used to advertise
phones and gentrify cities, a new force is stirring underground – what I call ‘hi-tech.’ The
hi-tech aesthetic is composed of a number of loosely related styles, scenes and fashions,
from the dead-eyed corporate mood music of vaporwave through to the crazed cuteness of
the PC Music label, and several cold, alien new strains of electronica. It represents a new
generation of musicians and fans who are not content with traditionalism and are exploring the fragile line between futurist dystopias and futurist utopias.
Discussing and presenting examples of this new aesthetic, Adam will look at artists such
as Oneohtrix Point Never, Laurel Halo, James Ferraro, Arca and FKA Twigs as well as
dozens of emerging artists, together with the ways in which listeners navigate and participate in their new online world through Facebook, Soundcloud and Bandcamp.
SPEAKER Adam Harper (Journalist)
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
14:00 –15:00 WS2
C3S: WHAT YOU HELP TO BUILD IS WHAT YOU GET
No matter if it’s a collecting society or any other business – as a user and artist you may
wonder for whom their workflows were built. Sometimes as far from reality as the next
planet with intelligent life forms from earth is. Why not talk to those who will be using
the service and its features? We want to ask YOU. Musicians, composers, music lovers and
the business alike. How shall the process look like so that you would call it convenient,
intuitive and useful? The C3S workshop will focus on one single workflow. SPEAKERS Danny Bruder (C3S SCE; P-PACK RECORDS), Tanja Mark (C3S SCE, werbe-
freiheit), Wolfgang Senges (C3S SCE)
67
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
GERMAN SPOKEN
14:00 –15:00 C3
FOLLOW THE MONEY –
WER VERDIENT EIGENTLICH AM KOSTENLOSEN DOWNLOAD?
Wer verdient an Piraterieseiten, welche Geldflüsse stecken dahinter und in welchem Land
befinden sich die Verantwortlichen? Diese und weitere Fragen klärt Volker Rieck, Geschäftsführer des FDS File Defense Service, in seinem Vortrag zum Thema „Follow the
money – Wer verdient eigentlich am kostenlosen Download?”.
SPEAKER Volker Rieck (FDS File Defense Service)
FR 5.9.
FRI 9/5
ENGLISH
MEET THE POLISH INDIES
14:00 –15:00 SPEED-MEETING
VUT members will get the chance to meet representatives of Polish independent companies and have the opportunity to discuss relevant topics.
VUT is organising three Business Meeting Sessions for its members. A total of 30 national and international industry giants will be there to carry out individual meetings
with VUT Indie Days delegates. All of the spaces have already been assigned to top-class
participants during the run-up to the event. The VUT Meeting Sessions provide an indepth, informal insight into the most recent developments and working methods in the
European music industry.
68
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
GERMAN SPOKEN
14:00 –15:00 C1
EUROPA – EINE CHANCE FÜR DIE LIVEMUSIK?
ZUGANG ZU EUROPÄISCHEN FÖRDERMÖGLICHKEITEN
LIVEKOMM e.V. – Verband der Musikspielstätten in Deutschland im Expertengespräch:
Die neue EU-Förderperiode 2014-2020 bringt verschiedene Neuerungen mit sich, auch
für den Bereich der Kulturförderung. Wie sehen die neuen Programme aus und was müssen Antragsteller beachten? Wie lassen sich diese Programme für kulturelle Vorhaben
nutzen? Welche Besonderheiten sind zu berücksichtigen? Der Transfer von Livemusik
nach Europa und die länderübergreifende Kooperationen sind Tagesgeschäft. Umsetzungen und Formate im Rahmen Europäischer Fördermöglichkeiten eher die Ausnahme.
Warum? Wo sind die Wissenslücken in der Praxis und wo scheitern Veranstalter und
Antragsteller an Europa. Wie geht das besser?
MODERATION Olaf Möller (LiveKomm e.V. / Clubcommission Berlin e.V.)
SPEAKERS Karsten Schölermann (Clubstiftung – Stiftung zur Stärkung privater Musik-
bühnen Hamburg)
MIT Kulturförderpunkt Berlin, Cultural Contact Point Berlin, Europäische Kommission
FR 5.9.
FRI 9/5
1 4 : 0 0 – 1 5 : 0 0 O2 WORLD BLUE LOU NGE
IMPALA COPYRIGHT WORKING GROUP MEETING
MEMBERS ONLY
69
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
14:00 –16:00 C2
AFRICA MUSIC CONVENTION: SOUNDS WITHOUT BORDERS
PARTNERSHIP AND COOPERATION PROJECTS BETWEEN AFRICAN AND EUROPEAN MUSICIANS
MUSIC VIDEO PRESENTATION #3 // Phiona Okumu 14.00 – 14.30 Uhr: Collaborative music
playing on the African and European link
DISKUSSION
Music is a language that transcends borders. But do both sides profit from European
African music collaborations? Do international music projects expand audiences? And
how can German-African music cooperations foster intercultural understanding? Guy
One and Max Weissenfeldt (Ghana/Germany) as well as Tlale Makhene (South Africa)
will talk about their musical collaborations. The Partnership with Africa Foundation
will present other successful German-African music partnerships.
HOST Stefanie Alisch (Musikwissenschaftlerin und DJane)
SPEAKERS Friederike Claußen, Tlale Makhene (Musiker), Guy One (Musiker), Max Weissenfeldt
(Musiker)
72
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
GERMAN
14 : 0 0 –17: 0 0 FR I TZ L OU NGE
UNSIGNED BRANDENBURG @ #A2N PUBLIC COACHING SESSION
Die Public Coaching Sessions im Rahmen des Projektes Unsigned Brandenburg bieten
Bands und KünstlerInnen die Chance, professionelles Feedback zu ihrer Musik zu erhalten. MusikjournalistInnen, LabelmacherInnen, BookerInnen und andere VertreterInnen aus dem Musikbusiness werden sich die Songs anhören und anschließend diskutieren
und den TeilnehmerInnen konstruktive Tipps geben. Unterteilt ist das Public Coaching in zweistündige Sessions zu den Genres Alternative, Electronic, Rock/Pop, Urban/
Hip Hop. Das Public Coaching richtet sich dabei NICHT nur an junge KünstlerInnen,
sondern auch an Bands, die wissen wollen, wie sie ihrer Musik Gehör verschaffen können
und Fragen loswerden wollen, die sie sich schon immer gestellt haben.
Die Gespräche mit den Musikern/Bands sind öffentlich für alle TeilnehmerInnen der
Werkstatt. Ein Beratungsgespräch dauert pro Band ca. 30 min. Auch die anwesenden
Teilnehmer haben die Möglichkeit in Ergänzung zur Jury die vorgespielten (nicht live
gespielten) Musikstücke zu kommentieren.
SPEAKERS Daniel Best (Best Works), Christian Göbel (Motor Entertainment), Alexander
Hettler (Rent A Record Company), Karolin Kretzschmar (Musikerin und Songwriterin),
Christoph Schrag (Fritz Unsigned), Jovanka von Wilsdorf (Universal Records)
BANDS Bullgine, Du Weißt schon Wer, John Apart, Julia Toaspern, Krogmann, Norman
Ebel, Ricz Man
73
CONFERENCE DAY 2
FR 5.9.
THU 9/5
GERMAN SPOKEN
14:30 –14:55 WS1
CREATIVE CASE STUDY MIT OLAF HEINE
Starfotograf Olaf Heine (u.a. Coldplay, Iggy Pop, Casper, das DFB Team) berichtet
darüber, wie er die Künstler und Stars auswählt, die er fotografiert. Wie können Musikschaffende Olaf Heine kontaktieren, wenn sie gerne seine Dienste in Anspruch nehmen
würden? Welche Ansprüche hat Olaf Heine an seine Motive? Was sollten Musiker, Labels
etc. bei der Produktion von Bildern bezüglich ihrer späteren Funktion, beispielsweise als
Presse- oder Coverfotos, beachten?
SPEAKER Olaf Heine (Fotograf)
FR 5.9.
FRI 9/5
ENGLISH
MEET THE MUSIC EXPERTS
15:00 –16:00 SPEED-MEETING
Experts from labels, distributors, collecting societies and publishers will answer all kinds
of questions and will give insider tips.
FR 5.9.
FRI 9/5
IMPALA BOARD MEETING
MEMBERS ONLY
74
1 5 : 0 0 – 1 6 : 0 0 O2 WORLD BLUE LOU NGE
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
15: 0 0 –17:3 0 C3
MUSIC START UP CORNER – FINALS: ELEVATOR-PITCHES AND Q&A‘S
The ten international finalists are SpinnUp (Sweden), cPulse (France), nagual sounds
(Germany), Reactify (UK), Soundytics (Luxemburg), feelthebeat (Germany), Zoo Labs
(California), Klang (Germany), Disco Fingers (Norway) and Threaks GmbH (Germany).
Subsequent to the elevator pitches the young founders are presenting themselves to our
jury featuring Steffen Holly (Fraunhofer IDMT), Knut Jørstad (Factlines), Andrea Leonelli (Digital Music Trends), Nina Nedreaas (Universal Music Group), Kathleen Olstedt
(IBB Beteiligungsgesellschaft) and Ingrid Walther (Senatsverwaltung für Wirtschaft,
Technologie und Forschung). They will assess the finalist‘s ideas and business models as
well as presenting the winner later that same day. The winner will receive a music startup
scholarship sponsored by Mashup Norway, a mentoring by IBB Beteiligungsgesellschaft
as well as an expert coaching by High-Tech Gründerfonds.
As partners for Music Start Up Corner we were able to win the music innovation hub
Mashup Norway and Projekt Zukunft, an initiative of Berlin’s Senate Department for
Economics, Technology and Research. Furthermore the event is the official hub of Startup Safary, Berlin’s first day of open doors for startups.
SPEAKERS Steffen Holly (Fraunhofer IDMT), Knut Jørstad (Factlines), Andrea Leonelli
(Digital Music Trends), Nina Nedreaas (Universal Music Group), Kathleen Olstedt (IBB
Beteiligungsgesellschaft), Ingrid Walther (Senatsverwaltung für Wirtschaft, Technologie und Forschung)
FR 5.9.
FRI 9/5
A B 17:3 0 TERR ACE
MEET AND GREET THE INTERNATIONAL MUSIC STARTUP SCENE
At 5:30pm, following the Music Start Up Corner finals, you will have the chance to talk
to the music startups attending Berlin Music Week, VCs and the international the techcommunity. Get to know the Music Start Up Corner finalists and have inspiring talks at
Meet and Greet the International Music Startup Scene! Mashup Norway, Projekt Zukunft, Oslo Business Region and Startup Safary are inviting you to drinks at Postbahnhof’s
terrace.
75
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
15:15 –16:15
FRITZ 2
DIFFERENTIATORS FOR THE STREAMING BUSINESS
All music streaming services obtain their contents from more or less the same source: the
catalogues of major and independent music labels. But what will be the future differentiators in this highly competitive market? What makes a service “unique“ or is pricing the
only means of gaining market share?
We will discuss strategies and present new products that might have the potential to
make the difference.
HOST David Meyer (Gigaom)
SPEAKERS Francine Gorman (Nordic Playlist, Ja Ja Ja), Rainer Henze (laut.ag), Peter Ton-
stad (WiMP Music), Holger Weiss (AUPEO! GmbH)
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
15:15 –16:15
FRITZ 1
UNDER 30S – THE MUSIC INDUSTRY OF THE FUTURE
Sound Diplomacy are proud to produce this panel featuring outstanding young German
and international music industry professionals. This session will provide insight into how
each panelist entered their chosen career paths, challenges they faced and tips on how to
carve your own career path to success.
HOST Anton Teichmann (Sound Diplomacy)
SPEAKERS Jen Brown (Indigo), Fabian Greitemann (Cheesecake, New Order Studios
GmbH), Annika Hintz (Bookerin), Liz Stokes (Record of the Day)
76
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
15:15 –16:15
C1
MUSIC SCENES EAST OF BERLIN –
WHAT‘S CURRENTLY INTERESTING AND HOW TO COLLABORATE?
What is currently interesting in the music scenes in Poland, in the Baltic countries and
in Russia? What are key festivals, agencies or labels? In which cities and regions can you
find interesting artist scenes, and what makes them special? And – who are good contacts
if you want to start working with the music scenes in these countries east of Berlin? Are
there any difficulties you should take into consideration? Any great tips for your tour or
show in Poland, the Baltics of Russia?
HOST Michal Hajduk (Adam Mickiewicz Institute)
SPEAKERS Natalie Mets (The Baltic Scene), Natasha Padabed (SKIF Festival), Jarek Szu-
brycht (OFF Festival Katowice, Trzecie Ucho)
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
15:15 –16:15 WS2
STREAMING, PLAYS, VIEWS, KLICKS –
WHO‘S PAYING THE PRODUCTION COSTS OF THE FUTURE?
Longer periods of amortisation, usage based revenue models, advances, crowdfunding –
how are labels and artists able to finance their future music productions in a technological and highly digitalized and atomized environment? Who will take part in the investment called “album”? Will playlists be the new album, completely changing the way of
monetizing mediatypes? Which promotion is realizable through streaming platforms and
which setup is the most promising one? Which streaming platforms create alternate ways
of remuneration and added value? Starting with a short impulse speech, Hamburg-based
independent digital distributor finetunes wants to give an introduction to the subject and
offer first concepts, ideas and pegs.
HOST David Balfour (finetunes, Record of the Day)
SPEAKERS Flowin’ Immo (deutscher HipHop Künstler), Sveinung Rindal (WiMP), Julian
Butz (Management We Invented Paris, Children, Still Parade & Labelmacher Serve &
Volley Records), Johannes Fürst (finetunes)
77
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
16 :15 –17:15
C2
THE VALUE OF ONLINE
At every music conference and in every music industry discussion, both within practice as well as in academia, it is commonly acknowledged that “the game has changed”.
Downloading, video and music streaming, social media and crowdfunding have opened
up new alleys to the music industry. What is lacking from most of these discussions is
how to measure the online presence and how to convert this presence into an economic
value. This is the focus of current research conducted by the Inholland University of Applied Sciences, in collaboration with BUMA Cultuur, the Dutch music export organization (also the organizer of events such as Eurosonic Noorderslag and Amsterdam Dance
Event). The aim of this study is to come up with a method to measure the value of online
for pop musicians. We will present recent findings from our study and would like to open
the discussion with the audience on this topic and their own experiences.
SPEAKER Koos Zwaan (Inholland University of Applied Sciences)
FR 5.9.
FRI 9/5
GERMAN SPOKEN
16 :3 0 –17:3 0 FR I TZ 1
POP + POLITIK = HALTUNG?
HAT POPMUSIK HEUTE NOCH GESELLSCHAFTSPOLITISCHE RELEVANZ?
WIE WICHTIG IST DAS HEUTE NOCH?
Die Themen Pop, Politik und Haltung sind dieses Jahr immer wieder in den Fokus der
Medien gerückt. Ein Grund mehr, um auf den VUT Indie Days 2014 diese Themen vor
einem Fachpublikum und Expert_innen zu diskutieren.
Wie wichtig ist eine solche Haltung heute noch? Hat Popmusik heute keine gesellschaftspolitische Relevanz mehr? Brauchen wir heute noch politische Texte und was können sie
auslösen? Gibt es heute noch Jugendbewegungen? Ist Hip-Hop die letzte Jugendbewegung? Wenn nein, warum nicht? Diese und weitere Fragestellungen werden im Rahmen
des Panels diskutiert werden.
MODERATION Milena Fessmann (Cinesong)
SPEAKERS Britta Schewe (joiz), Gregor Samsa (Sounds of Subterrania), STOPPOK (LA-
LA-Land), Sookee (Springstoff)
80
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
ENGLISH SPOKEN
16 :3 0 –17:3 0 FR I TZ 2
FIRESIDE CHAT: SOUNDCLOUD MEETS SHUTTERSTOCK
In this original “Cross Over Session”, Wyatt Jenkins (VP Product, Shutterstock) and
Thom Cummings (VP Growth & Insight, SoundCloud) will have a unique opportunity
to talk about the newest developments of their companies, the challenges of new products and new markets, and how they are working with different business models on their
further expansion. These two celebrated Digital Tech companies, respectively headquartered and with further offices in New York and Berlin, are indeed an excellent match – as
well as befriended music lovers!
This original format will allow the audience to participate in an intimate talk presented
in an informative and entertaining way. Discover how these passion-driven businesses
pilot their companies!
HOST AC Coppens (The Marketing Catalysts)
SPEAKERS Thom Cummings (Soundcloud), Wyatt Jenkins (Shutterstock)
FR 5.9.
FRI 9/5
ENGLISH
16 :4 5 –17:15
WiMP LOUNGE
HOW TO MAKE IT IN HIGH FIDELITY
USE WIMP HIFI AND ITS EFFECTIVE TOOLS TO GET EVEN MORE ATTENTION
AROUND YOUR QUALITY RECORDINGS
Even though the future seems to be all about metadata and algorithms, we all know the
alienating feeling in regards to personal music recommendations that claim to be “hand
crafted – especially for you”. So how can a digital music service possibly distance itself
from these obvious accusations?
With editorial content by local editorial teams, WiMP HiFi stands out as a music service combining music expertise with great editorial content. If we fail to be credible and
authentic, we’re just another music service. Make sure to attend this workshop and hear
more about the exclusive charts and concepts by WiMP HiFi. Learn how to engage in
these tools, and how to promote your recording through our service.
81
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
ENGLISH
MEET THE VUT BOARD MEMBERS
17: 0 0 –18: 0 0 SPEED -MEET I NG
FOR VUT MEMBERS ONLY
The VUT board members will exchange ideas with VUT members but also discuss challenges for independent companies and how they can meet them.
FR 5.9.
FRI 9/5
GERMAN
17:3 0 –18:3 0
KL. FRITZCLUB
C3S: ERFAHRUNGEN IM AUFBAU DER BESSEREN
VERWERTUNGSGESELLSCHAFT
Im Interview: Drei Verwaltungsratsmitglieder der C3S schildern ihre Erfahrungen der
vergangenen viereinhalb Jahre in der C3S und die Herausforderungen, die sich mit dem
Beginn der Geschäftsaufnahme stellen.
An Fragen mangelt es nicht: Wo genau wird es schwierig? Welche Fragen müssen zuvorderst gelöst werden? Was geht nicht? Muss die C3S doch Rahmenbedingungen der
GEMA übernehmen? Wie “böse” ist die GEMA-Vermutung? Wie will die C3S die fehlende
Definition von Kommerzialität innerhalb der CreativeCommons-Lizenzen ausgleichen?
Welche neuen Konzepte hat die C3S möglicherweise bereits in der Schublade?
MODERATION Klaus Gropper (PundG),
SPEAKERS Danny Bruder (C3S SCE, P-PACK RECORDS), Wolfgang Senges (C3S SCE),
Meinhard Starostik (C3S SCE)
82
CONFERENCE DAY 2
FR 5.9.
FRI 9/5
17:3 0 –18:3 0 C2
ENGLISH SPOKEN
SURVIVING STREAMING:
HOW INSIGHT INTO LISTENING PATTERNS AND THE STREAMING MODEL PROVIDE MAPS FOR THE FUTURE
Currently, Norway is among the most advanced streaming markets in the world, with
around 3 of 4 Norwegians using music streaming services. The research project Clouds &
Concerts at the University of Oslo has studied how people use streaming service WiMP
Music since 2010. This talk presents key results that can help artists and labels better
understand and survive in the new era of access-based music. It addresses questions every artist and label should ask about how to make and release music based on how people
actually listen. And last, but not least, the talk discusses key challenges with the way
revenue is shared with artists in the current ‘pro rata model’ used by the major streaming
services, and shows how alternative ways of distributing subscription fees and ad revenues could provide a more sustainable streaming model for the future.
SPEAKER Arnt Maasø (Universität Oslo)
FR 5.9.
FRI 9/5
18:00 –19:00
CONFERENCE CLOSING /
WINNER ANNOUNCEMENT MUSIC START UP CORNER
KLEINER FRITZCLUB, GARDEN > OPEN TO ALL DELEGATES > FREE DRINKS
FR 5.9.
FRI 9/5
18:30 –19:45
URBAN SPREE
MEET ESTONIA AT BERLIN MUSIC WEEK OPEN TO ALL DELEGATES
Tallinn Music Week, Estonian Tourist Board and Enterprise Estonia invite: MEET ESTONIA at Berlin Music Week on Friday, 5th September 18:30 – 19:45 at Urban Spree
Biergarten (Revaler Strasse 99) for food and drinks and some good Estonian DJs, followed by Odd Hugo concert, 20:00 at Berghain Kantine (10 minute walk, shuttle also
provided).
83
10,000 MUSIC INDUSTRY
CONTACTS! THE BOOK,
WEBSITE AND FREE APP
SHOWCASE HAS IT COVERED!
• Over 2,000 event suppliers
• More than 700 UK & European festival contacts
• More than 1,000 music venues
• Over 1,500 business contacts
• More than 500 studios
• Over 600 recording services
• More than 700 record companies
• Over 700 equipment manufacturers
• More than 500 media contacts
• Latest industry news feed & jobs
• & much more...
www.SHOWCASE-MUSIC.COM
S P E C I A L S : M O S T WA N T E D : M U S I C
MOST WANTED: MUSIC
The Berlin Music Commission is again hosting the “Most Wanted: Music” in 2014, as part
of the word conference programme of the Berlin Music Week.
This year it’s about identifying and evaluating the potential for crossovers between music
and other parts of the creative industry.
The BMC will be presenting a range of first-rate speakers, including fashion designer
Kilian Kerner; photographer Olaf Heine; Dirk Reichardt from Barefoot Music, who is
responsible for selecting the entire music and song collection for German top producer Til
Schweiger’s film productions; plus, with the support of the Media Board Berlin-Brandenburg, Christoph Krachten from Mediakraft Networks, the leading online TV station
in Central Europe, which provides best practices examples, or so-called “Creative Case
Studies” and follows musical developments.
The hugely popular Music Supervisor Sessions will be taking place once again in cooperation with NARIP. This year it will be a “German Edition” featuring Milena Fessman
(Cinesong) and Gerrit Winterstein (White Horse Music/Jung von matt) – two stars of the
German sync business.
In addition, Berlin Music Week visitors will have a chance to ask the questions that have
been on the tip of their tongue in the so-called “Music Industry Circuit Training” sessions, 5 minute sessions featuring up to ten music industry experts from record labels,
publishers, and the fields of promotion, booking, copyright and so on. The whole thing
will be offered at two levels – basic level and CEO level.
On September 5, the Berlin Music Commission will be hosting their popular welcome and
showcase evening in FluxBau. Once again, the evening will feature selected artists from
the current edition of the much-esteemed “listen to berlin” compilation. Parasite Single,
Phia, DJ Ipek and a secret guest will be performing for Berlin Music Week guests and
delegates. The event is part of First We Take Berlin, the Berlin Music Week’s showcase
festival, and will be held in cooperation with FluxFM.
86
S P E C I A L S : M O S T WA N T E D : M U S I C
SCHEDULE MOST WANTED: MUSIC 2014 @ POSTBAHNHOF
DONNERSTAG, 04. SEPTEMBER 2014, 10:30 – 17:55 UHR
10:30 – 13:00 Uhr NARIP Music Supervisor Session mit Milena Fessmann (Cinesong)
13:45 – 16:15 Uhr NARIP Music Supervisor Session mit Gerrit Winterstein (White
Horse Music)
15:00 – 15:50 Uhr Zirkeltraining Musikwirtschaft – Basic
16:00 – 16:50 Uhr Zirkeltraining Musikwirtschaft – Advanced
16:30 – 16:55 Uhr Creative Case Study mit Christoph Krachten (Mediakraft Networks)
17:00 – 17:25 Uhr Creative Case Study mit Dirk Reichardt (Barefoot Music)
17:30 – 17:55 Uhr Creative Case Study mit Kilian Kerner (Modedesign)
FREITAG, 05. SEPTEMBER 2014, 14:00 – 15:25 UHR
14:00 – 14:25 Uhr Marcus Engert (detektor.fm)
14:30 – 14:55 Uhr Olaf Heine (Fotografie)
“LISTEN TO BERLIN” – SHOWCASE @ FLUXBAU, 21:00 – 24:00 UHR
21:00 21:45 23:00 plus Secret Act
Parasite Single
Phia
DJ Ipek
87
M4MUSIC AT POSTBAHNHOF
THURSDAY, 4.9.2014 @ POSTBAHNHOF BERLIN
Partners
ImagIne
if you could go to one
website and get aLL the
contacts you need for
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SPECIALS: AFRICA MUSIC CONVENTION
AFRICA MUSIC CONVENTION
The Africa Music Convention is a platform for African and German musicians and music
fans in order to develop and implement joint projects. On 4 and 5 September, the Africa
Music Convention will present concerts, lectures and debates as part of the Berlin Music
Week. All concerts will be a blend of German and African artists from hip hop to electro.
The Africa Music Convention is presented by the Stiftung Partnerschaft mit Afrika e.V.
within the frame of the programme COMENGA with financial support of The Federal
Ministry for Economic Cooperation and Development (BMZ).
At the WORD!Conference musicians and music professionals will reveal new trends in
the music industry in Africa. Three panels will focus on the socio-political role of music
styles, lyrics and life performances in Germany and African countries, will present initiatives for German-African music projects and encourage new and sustainable cooperation
in music.
As part of the SOUND! showcase festival “First We Take Berlin”, the Africa Music Convention will host two club concerts and present the results of unique cooperative efforts
between German and Africa artists – with the music styles ranging from hip-hop to electro. The following artists will perform live on stage of the Astra Kulturhaus and the
Badehaus Szimpla and will guarantee two evenings of best music entertainment: Guy
One & The Polyversal Souls (Ghana & Germany), Puppetmastaz & Biko MC (Germany &
Zimbabwe), Suff Daddy & Nash (Germany & Ivory Coast), Tlale Makhene & Burnt Friedmann (South Africa & Germany), die Gebrüder Teichmann & Psychotek Tonic (Germany
& Zimbabwe), DJ Raph & Carmel Zoum (Kenia & Republik Kongo/Berlin).
THURSDAY, 04. SEPTEMBER 2014
FRIDAY, 05. SEPTEMBER 2014
WORD! @ POSTBAHNHOF
WORD! @ POSTBAHNHOF
11.00 - 13:00 AMC Hub / Meet & Greet
11:00 - 13:00 Digital Music Production
14:00 - 16:15 Sounds without Boarders
SHOWCASES @ ASTRA KULTURHAUS
22:00 Guy One & The Polyversal Souls
23:30 Puppetmastaz & Biko
00:30 Suff Daddy & Nash
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SHOWCASES @ BADEHAUS SZIMPLA
23:00 Tlale Makhene & Burnt Friedmann
00:30 Gebrüder Teichmann & Psychotek Tonic
02:00 DJ Raph & Carmel Zoum
SPECIALS: SWITZERLAND AT BERLIN MUSIC WEEK
“SWISS BUSINESS MIXER – ZURICH MEETS BERLIN“
In a first panel “Switzerland – Land of Festivals”, Swiss festival bookers will present
their strategy and give an inside view of their event. In a second panel called “Meet the
Zurich Club Scene”, a row of promoters will discuss the importance of the music scene for
Zurich and the interaction with their Berlin partners.
After the two panels, there will be live sets by the very unique artist “OY” and the band
“WOLFMAN” (both also performing at the m4music night at Postbahnhof). A famous
Swiss cheese Raclette will be served, giving a perfect surrounding to meet the Swiss and
Zurich music business.
SCHEDULE THURSDAY, 4 SEPTEMBER 2014 – POSTBAHNHOF (CABUWAZI-ZELT)
14:00 P
ANEL: “SWITZERLAND – LAND OF FESTIVALS”
Switzerland has the highest number of festivals per capita in the world.
A presentation with background information about some of the most important Swiss festivals.
GUESTS:
Christof Huber (OpenAir St. Gallen)
Marion Meier (Zürich Openair)
Philipp Schnyder & Raphael Rogenmoser (m4music Festival Zürich)
15:15 PANEL: “MEET THE ZURICH CLUB SCENE”
Bookers and business insiders discuss the ins and outs of the Zurich club scene
with Ueli Häfliger (FluxFM)
GUESTS:
Santosh Aerthott (Mainland Music/m4music Festival Zürich)
Alex Dallas (Zukunft/Kauz/Exil)
Artur Schock (Audiolith)
Alfonso Siegrist (Mascotte/Plaza/Kinski)
16:30
START RECEPTION WITH SWISS CHEESE RACLETTE
16:45
LIVE: “OY”
17.45
LIVE: “WOLFMAN”
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SPECIALS: SWITZERLAND AT BERLIN MUSIC WEEK
M4MUSIC AT POSTBAHNHOF
THURSDAY, 4.9.2014
M4Music, the Swiss Festival and Conference, is hosting a stage at Postbahnhof. Artists
performing are OY, ANNA AARON, WOLFMAN, JAAKKO EINO KALEVI, and a
spectacular SURPRISE ACT with roots both in Berlin and Switzerland.
OY, now signed to Belgian label Crammed, is creating her very own style of global storytelling. ANNA AARON is presenting her second album “Neuro“, released in March on
Sophie Hunger’s label Two Gentlemen. Helsinki’s JAAKK0 EINO KALEVI has released
his very first songs on labels like Domino (UK) and Beats in Space (USA). The night
opens with WOLFMAN and their atmospheric blend of Electronics, Pop, and Blues.
Next M4Music Festival in Zurich and Lausanne: 26-28 march 2015, www.m4music.ch
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SPECI A LS: MUSIC H ACK DAY
PREMIERE: MUSIC HACK DAY
For the first time, this year’s Berlin Music Week will host a Music Hack Day in cooperation with Axel Springer. Coders and music artists from all over Europe are invited to
attend the 3-day event in Berlin. Spotify, The Echo Nest, rdio and the German Research
Center for Artificial Intelligence are already confirmed as technology partners. The Music Hack will be presented by Musikexpress and Rolling Stone from Axel Springer Mediahouse Berlin and by the Media Entrepreneurs-Initiative.
OFFICIAL PRESENTATION AND KICK-OFF AT BERLIN MUSIC WEEK
On Thursday, 4 September, Hack Day organisers and partners will present the official
programme to the communities at Berlin´s Postbahnhof, the central venue of Berlin Music Week´s WORD! conference. Also on Thursday, a pre-workshop will offer both, music
artists and coders, an opportunity to meet and hatch plots for the upcoming hack. International renowned Berlin DJ and electronic music producer Henrik Schwarz will be part
of the kick-off. Henrik will host a public workshop at the beginning of Music Hack Day.
WHERE HACKERS MEET MUSIC ARTISTS
The actual hack starts Friday morning, 5 September, at Axel Springer´s Plug and Play
Accelerator. More than one hundred coders and artists are expected to attend the event.
Prior the starting shot, all technical partners will have the opportunity to introduce their
hardware, services and APIs to the community. The Music Hack Day ends on Saturday
with a presentation of the results. The rooftop-party with an exclusive live performance,
presented by Musikexpress, will be starting right after the presentations. A jury consisting of renowned experts will then announce the winning team. Prizes include a trip to
Music Tech Summit in San Francisco, USA.
MUSIC HACK DAY @ POSTBAHNHOF
INTRODUCING MUSIC HACK DAY: EVENT, TEAM AND PARTNERS
4. September
16:30 – 17:30
Fritz 2
English
Garage
English
MUSIC HACK DAY ARTIST WORKSHOP
4. September
16:45 – 19:00
Check MUSICHACKDAY.DE for all details, info and activities during Music Hack Day!
As part of a co-operation with Deutsche Telekom the best hacks will be presented live on
the Telekom stage @ IFA. Drop by: Sun., 07.08.2014, 5:10pm
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SPECIALS: MUSIC START UP CORNER
MUSIC START UP CORNER: NEWCOMERS IN DIGITAL MUSIC
Music Start Up Corner will introduce the next generation of digital music newcomers on 5
September 2014. Focus of the second edition of the elevator pitch format will be on young
interactive music companies emerging from international startup hubs such as Tel Aviv,
London, Oslo and Stockholm. The Music Start Up Corner 2014 is hosted by Berlin Music
Week, the music innovation hub Mashup Norway and Projekt Zukunft, an initiative of
Berlin’s Senate Department for Economics, Technology and Research.
Music Start Up Corner 2014 is the official hub of Startup Safary, Berlin’s first day of open
doors for startups that helps job seekers and employers find the best fits between each
other.
MORE THAN 30 APPLICATIONS, 10 FINALISTS
Over the summer international startups did have the opportunity to send in their
ideas, products and services in order to apply for participation. More than 30 international and local applications reached our jury who choose their ten favorite up- and
newcomers. The finalists have the chance to present themselves to an audience of experts, potential partners and investors in elevator pitches at Berlins own Postbahnhof.
“Berlin’s specific interaction between the tech and music industry is reflected by the programme of Berlin Music Week: Young and innovative tech companies with a close link
to the music-ecosystem are in the focus of the Music Start Up Corner,” says Eric Eitel,
chairman all2gethernow e.V. and curator of Interactive Music, Tech & Startups at Berlin Music Week. “After focussing on the German scene last year this year’s participants
also come from international music tech hubs like London, Stockholm or San Francisco.”
The ten international finalists are SpinnUp (Sweden), cPulse (France), nagual sounds
(Germany), Reactify (UK), Soundytics (Luxembourg), feelthebeat (Germany), Zoo Labs
(California), Klang (Germany), Disco Fingers (Norway) and Threaks GmbH (Germany).
NETWORKING, MATCHMAKING AND MENTORING
Berlin Music Week will offer participating startups unlimited access to all official dayand night-time programme. They will be integrated in organised matchmakings, which
allow for one-on-one talks with decision makers in the music industry, as well as multiplicators, journalists and venture capitalists. What international startups can achieve in
Berlin, which support they can count on and who are the relevant players in town will be
presented in workshops and panel discussions about the Berlin startup-ecosystem. MUSIC START UP CORNER: THE FINALISTS
BRING ON THE ELEVATOR PITCHES & OUR JURY
Subsequent to the elevator pitches the young founders are presenting themselves to our
jury featuring Steffen Holly (Fraunhofer IDMT), Knut Jørstad (Factlines), Andrea Leonelli (Digital Music Trends), Nina Nedreaas (Universal Music Group), Kathleen Olstedt
(IBB Beteiligungsgesellschaft) and Ingrid Walther (Senatsverwaltung für Wirtschaft,
94
Technologie und Forschung). They will assess the finalist‘s ideas and business models as
well as presenting the winner later that same day. The winner will receive a music startup
scholarship sponsored by Mashup Norway, a mentoring by IBB Beteiligungsgesellschaft
as well as an expert coaching by High-Tech Gründerfonds.
THE FINALISTS
SPINNUP
Spinnup is an online digital music distribution service from Universal Music that
launched early 2013 in Sweden. It offers unsigned artists the opportunity to publish their
music worldwide.
CPULSE
The idea for cPulse, the worldwide first case with LEDs for Android 4.4 Smartphones,
came from France and combines music and light. Users are able to create “lighting
tracks” for their favorite songs or let the system create them by matching the light effects
automatically to the music – e.g. at the dance floor.
NAGUAL SOUNDS
Nagual Sounds from Berlin is developing Nagual Dance – a software which translates
body movement, captured by a 3D camera, into music – in real time. So every dance performance will become an interactive music experience.
REACTIFY
Reactify from London is a pioneer in music production and specialized in interactive music production and composing, e.g. with sound installations or apps. Reactify’s work is on
the bleeding edge of what is possible in the realm of music composition and distribution.
SOUNDYTICS
With the technique of Soundytics from Luxembourg users can choose the right music for
the current situation – e.g. driving, doing sports or the nightlife. These playlists cannot
only be filtered by genre but also by mood, tempo, subgenre, tonality or instruments.
FEELTHEBEAT
Feelthebeat was developed in Berlin and is a wearable metronome which vibrates to the
beat of the music. It can be connected to a smartphone or tablet via Bluetooth. With
the feelthebeat app the metronome’s settings like beats per minute or the rhythm can be
adjusted.
ZOO LABS
At Zoo Labs artists and musicians are meeting entrepreneurs to learn from them – and
vice versa. The Music Tech Incubator in California offers the opportunity to record new
music, participate in workshops or develop long lasting business strategies together.
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KLANG
The Berlin based company Klang is behind the interactive 3d in-ear audio technology for
headphones and wants to replace the stereo sound this way. This shall help for example
bands when they’re performing live on stage.
DISCO FINGERS
Disco Fingers is thought to help non-musicians in expressing themselves musically by
creating their own beats and publish them. The target groups of the Norwegian company
are young adults and children over eight years.
THREAKS
The Hamburg based startup Threaks is specialized in the development of non-linear music video games. The game Beatbuddy has its own soundtrack for every level and players
who master moving and attacking to the rhythm will have a distinct upper hand.
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V U T IN DIE DAYS
VUT-WORKSHOPS
“USING AN IPAD TO MAKE MUSIC INTUITIVELY” – EIN WORKSHOP VON AGF AM FREITAG, DEN 05. SEPTEMBER 2014 VON 13:00 BIS 15:00 UHR:
Antje Greie-Ripatti, best known as AGF, lives and works in Hailuoto, Finland. She’s the
initiator and artistic director of the “HYPERLINK “http://haiart.net/” Hai Art” cultural platform in Hailuoto, where she also directs the iPad orchestra that she brought to
life. She’s bringing this concept to Berlin for both adults and children as part of the VUT
Indie Days. Here, it’s not about making music in the traditional sense, it’s more about the
intuitive, playful discovery of sounds.
SPEAKER Antye Greie-Ripatti
„TRÄUME WERDEN BERECHENBAR?“ – EIN MUC.X-WORKSHOP AM DONNERSTAG, DEN 04. SEPTEMBER
2014 VON 14:00 BIS 14:45 UHR:
Durch die Digitalisierung ist die Musikwirtschaft vielfältiger denn je geworden. Die Vertragsbeziehungen zwischen Label und Vertrieb, aber auch zwischen Label und Künstler
unterliegen einer steten Veränderung. Nach dem Motto „Bauchgefühl ist gut, Planung
und Kontrolle sind besser” hat der VUT gemeinsam mit rmc vier speziell auf die Musikwirtschaft abgestimmte Tools (Projekt-/Businessplan-Rechen-Tool, BusinessplantextTool, Erlös-Tool, Projektbewertungs-Tool) entwickelt, deren Funktionsweise präsentiert
werden.
SPEAKER Raimund Franken (rmc medien + kreativ consult GmbH)
„PRAXISNAH & NUTZERFREUNDLICH: GVL-WORKSHOP ZU DEN ONLINEPORTALEN TRISYS.GVL UND ARTSYS.GVL“ AM FREITAG, DEN 05. SEPTEMBER 2014 VON 11:00 BIS 13:00 UHR:
Labels nutzen TRISYS.GVL als Informations-, Claimings- und Abrechnungssystem.
Für die Künstler ist ARTSYS.GVL die zentrale Plattform, um ihre Mitwirkungen an
Produktionen zu melden. Der Workshop mit den GVL-Referenten Andrea Kagels, Lothar Münner (beide Abteilung Repertoire) und Oliver Dellefont (Abteilung Monitoring)
zeigt die Grundlagen sowie Tipps & Tricks der Bedienung.
SPEAKERS Andrea Kagels, Lothar Münner, Oliver Dellefont
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V U T IN DIE DAYS
VUT-MEETING SESSIONS
VUT is organising three Business Meeting Sessions for its members. A total of 30 national and international industry giants will be there to carry
out individual meetings with VUT Indie Days delegates. All of the spaces have already
been assigned to top-class participants during the run-up to the event. The VUT Meeting Sessions provide an in-depth, informal insight into the most recent developments
and working methods in the European music industry. These are the following, in detail:
MEET THE POLISH INDIES (FREITAG, DEN 5. SEPTEMBER VON 14:00 BIS 15:00 UHR)
VUT members will get the chance to meet representatives of Polish independent companies and have the opportunity to discuss relevant topics.
MEET THE MUSIC EXPERTS (FREITAG, DEN 5. SEPTEMBER VON 15:00 BIS 16:00 UHR)
Experts from labels, distributors, collecting societies and publishers will answer all kinds
of questions and will give insider tips.
MEET THE VUT BOARD MEMBERS (FREITAG, DEN 5. SEPTEMBER VON 17:15 BIS 18:00 UHR)
FOR VUT MEMBERS ONLY
The VUT board members will exchange ideas with VUT members but also discuss challenges for independent companies and how they can meet them.
Local Beats – Global Groove
Das deutsche Musikmagazin auf DW
www.dw.de/popxport
98
V U T IN DIE DAYS
VUT-PRODUCTS – INDIVIDUAL AND INTERACTIVE
Postbahnhof will offer a product market for the indie scene. There will be
space for business meetings, receptions, sales, artists, labels, publishers,
distributors, promoters and record shops, while GEMA, GVL, MPN, GS1 Germany and
many more will be present. The VUT PRODUCT MARKET will have a classic exhibitors’ area where 23 companies will be presenting themselves.
EXHIBITING VUT COMPANIES
COMPANY
BRANCH
BOOTH NO.
Prill-Assekuranz Versicherungsmakler
Service
9
Disc Partner
Production
10
finetunes digital media services GmbH
Distributor
11
INFRACom! Hear The Music – Digital
Promotion System
PR
13
Broken Silence
Distributor
15
KDG Mediatech AG
Production
16
GEMA
Association
18
GVL
Association
19
ALV Royalty Software
Consultant
20
recordJet
Distributor
21
Tango Malambo Music
Artist
22
MPO Audio&Video GmbH
Production
23
MPN
Association
24
From Lo-Fi to Disco!
Label
25
GS1
Association
27
IndieCo ry – The Association of Finnish
Independent Music Producers
Indie Association
28
ebam GmbH
26
Cargo Records GmbH
Distributor
29
Sierra Entertainment GmbH (Shack Media)
Label/Distributor
30
Right´s Up
Service
31
iMusician Digital AG
Digital Distributor
32
Dahlem Records
Label
8
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V U T IN DIE DAYS
VIA! VUT INDIE AWARDS 2014
After a successful premiere last year, the VIA! VUT INDIE
AWARDS – prizes for independent greatness – will once again
be awarded at Postbahnhof. Just like last year, there are six categories: Best Act, Best
Album, Best Label, Best Newcomer, Best Experiment and Special Prize. The latter was
judged by the VUT board, while the VUT members decided who is to be awarded Best
Newcomer. The award-winners in the four remaining categories were chosen by an expert jury containing 100 music experts and music professionals. The trophies will not
be awarded in a “classic” award ceremony, but at a party with well-known entertainers
at the turntables like Dimitri Hegemann, DJ Supermarkt, Mo Loschelder and DJ DSL,
as well as videos of Editude Pictures. Christof Ellinghaus (City Slang) will be taking
you through the evening as the event moderator. We are obliged to keep the names of
the award-winners top secret until 5 September, but the following nominees have been
shortlisted:
BEST NEWCOMER
BEST ALBUM
Annuluk
Ira May
Metal Ghost
Umherschweifende Produzenten
Wyoming
Die höchste Eisenbahn with Schau in den
Lauf, Hase
Moderat with II
The Notwist with Close To The Glass
BEST EXPERIMENT
BEST ACT
Die Höchste Eisenbahn
Ja, Panik
Moderat
The Notwist
BEST LABEL
Audiolith
Staatsakt
This Charming Man Records
100
Denovali Records with Denovali Swingfest
detektor.fm with detektor.fm
Gregor
Gregor
Schwellenbach
with
Schwellenbach spielt 20 Jahre Kompakt
Planningtorock with Planningtorock
V U T IN DIE DAYS
THE VUT SHOUT OUTS
The VUT owes a great deal of thanks to many people, institutions and companies, without whom the world would have had to wait longer for the VIA! VUT INDIE AWARDS
to happen. They are:
• first and foremost all INDEPENDENT MUSICIANS, LABELS, PUBLISHERS and DISTRIBUTORS etc.
because without their passionate work, there would be no basis for the award.
• the VUT AWARD COMMITTEE for brainstorming and for pointing the way for the awards.
• EDITUDE PICTURES for the nominees’ videos and already now for the video documentation
of the evening.
• all VUT MEMBERS and the EXPERT JURY, who provided many nominations and voted.
• MUSIC PLEASE for developing and realising the online nomination and jury tool.
• DETEKTOR.FM, DEUTSCHE WELLE, FLUX.FM, JOIZ, MUSIKWOCHE, TAPE.TV, TONSPION and WIMP for
their editorial support with the shortlists in the trade press, on TV, online, on the radio
and in streaming.
• ALL VUT FRIENDS AND ALL OTH ER SUPPORTERS
101
SPECIALS: BERLIN MUSIC WEEK MARKET
BERLIN MUSIC WEEK MARKET
Postbahnhof will offer a product market for the second straight year due to the success
of 2013. The market will have a classic exhibitors’ area where up to 50 companies will be
presenting themselves.
COMPANY
BOOTH NO.
ADDACT
1
Audio Cloud Innovations Ltd. – BPM Junction
2
Coire
3
Clubcommission Berlin e.V.
4
Macromedia Univesity for Media and Communication
5
Cultural Commons Collecting Society SCE mbH
6
Vidibox
7
Dahlem Records
8
PRILL-ASSEKURANZ Versicherungsmakler
9
AAA Media Solutions GmbH & Co. KG Disc Partner
10
finetunes GmbH
11
XJAZZ Festival
12
INFRACom! Hear The Music – Digital Promotion System
13
rec publica
14
Broken Silence Independent Distribution GmbH
15
kdg Mediatech GmbH
16
GEMA
18
GVL
19
ALV Royalty Software
20
recordJet
21
Tango Malambo Music
22
MPO Audio&Video GmbH
23
MPN
24
From Lo-Fi to Disco!
25
ebam GmbH
26
GS1
27
IndieCo ry – The Association of Finnish Independent Music Producers
28
CARGO RECORDS GmbH
29
Sireena Entertainment GmbH (Shack Media)
30
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SPECIALS: BERLIN MUSIC WEEK MARKET
COMPANY
BOOTH NO.
Right´s Up
31
iMusician Digital AG
32
Berlin Music Commision
33
SRH Hochschule der polulären Künste
34
VIP Booking
35
Service Bureau for Songwriters
36
WeTek Berlin
37
Piranha Arts
38
Piranha Womex
39
Get Physical
40
Leondra music GmbH
41
details software
42
BLN.FM
43
hooolp
44
Attendees Music Start Up Corner
45
103
TALLINN MUSIC WEEK
25-28 March 2015
your gateway to
North-Eastern Europe
A special offer of
for
an earlybird delegate's pass
available in September at
tmw.ee
“There’ve been many attempts
to fill the gap between the
arrogant Western music biz
and the mysterious Eastern
European market, but so
far only TMW seems to be
effective in this respect.”
“With sophisticated restaurants, champagne conferences and an opening speech
from the president Tallinn
Music Week and Estonia
have established Tallinn as a
post-Soviet culture hub.”
Artemyi Troitsky (RUS)
Jazz Monroe
Drowned in Sound (UK)
Ș
Music industry
conference
Ș
Showcase &
city festival
“TMW makes you feel like
Tallinn is the new Berlin.
Everyone is here, and
everything is easy and
amazing.”
Juha Kyyrö
Fullsteam (FIN)
SPECIALS: FIRST WE TAKE BERLIN
SHOWCASE FESTIVAL FIRST WE TAKE BERLIN
In its second year, First We Take Berlin takes off with
splendid performances, brand-new venues as well as intriguing specials and co-operations in Berlin’s district of
Kreuzberg from 4th to 5th September.
After a successful premiere in 2013, the we are proud to announce Zoot Woman, whose
brand-new album will finally be released this summer, Glass Animals, Highasakite,
Marathonmann, Phox and Blaenavon amongst others. The Busy Twist, Fickle Friends,
GWLT, Racing Glaciers and Sivu have also been confirmed to grace the stage.
With its many co-operations, label specials and club events, First We Take Berlin not
only wants to gather everything that constitutes the cultural spirit of the German capital
but also to give national and international agencies as well as record labels a platform to
showcase their up and coming talent. So far, specials by ATC, Chimperator, Coda Agency,
Radioeins and SplashMag!have been confirmed amongst others.
In addition to last year’s venues, First We Take Berlin expands its radius with clubs and
performances spaces like Arena Club, Glashaus @ Arena, Ipse, Our/Berlin, Tante Emma
and Yaam, incorporating even more of the districts cultural diversity.
ALL SHOWCASES & SPECIALS
WED., 3. SEPTEMBER
Our/Berlin Music Week pres. by Nordic By Nature
THU., 4. SEPTEMBER
Beatport & Traktor present: Get Physical & Poesie Musik, City Slang presents »We Built
This City Slang«, bureauexport presents »French Connection«, Nothing But Hope And
Passion presents: ATC, The Great Escape, M4Music, Our/Berlin Music Week
FRI., 5. SEPTEMBER
Canadian Music Week, Die Stiftung Partnerschaft mit Afrika e.V. presents Africa Music
Convention, Nordic Playlist, Chimperator presents »Monkey Business«, Vevo presents:
The Agency Group, Noisey presents: Coda Agency, Our/Berlin Music Week
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SPECIALS: FIRST WE TAKE THE STREETS
PREMIERE: FIRST WE TAKE THE STREETS
With the new and free festival format First We Take The Streets,
Berlin Music Week shows, on September 4 and 5, where the best, most
accidental, quirkiest and often most surprising concerts and artists
are to be found: namely, on the street. Participation is open to all
artists who can take on the challenge of the street and don’t shy away
from direct eye contact with the audience.
On September 4 and 5, between Berlin Music Week’s conference and festival centre, the
Postbahnhof, and East Side Gallery, everything will turn around musicians living in
Berlin, street musicians and sound artists. Between 3pm and 8pm, large mats will lay
ready on the streets to be used for concerts in lieu of traditional stages. All are welcome,
from beatboxers to singer-songwriters, including electronic loop artists. First We Take
The Streets is the new link between Berlin Music Week’s daytime programme, held at the
Postbahnhof, where the local and international music industry meets, and First We Take
Berlin, the evening club festival at which the hottest newcomers give it their all at just 20
clubs from around the Friedrichshain and Kreuzberg districts.
WELCOME TO THE O2 WORLD SPREE BAR
The o2 World Spree Bar is the pivotal point of the new festival. The main stage of First
We Take The Streets is situated here and, along with good music, it offers late-summer
refreshment for music fans, music professionals and tourists. Visitors to the o2 World
Spree Bar can, moreover, enjoy a free Solarboat-Shuttle to Fluxbau, which is located
directly opposite on the other side of the Spree, and where a few musical highlights await.
HELLO, MIGHTY OAKS
As curators for the main stage of First We Take The Streets, the Mighty Oaks, who started out as street musicians in the capital and are now being talked about internationally,
are local heroes and a real coup for the festival. You can be sure that this collaboration
with the Mighty Oaks will build some musical bridges over to the excellent evening programme of First We Take Berlin. A few surprises may also be reckoned with!
Under the auspices of the fifth Berlin Music Week, this new and free-of-charge festival
format celebrates its premiere. The event was conceived and brought to life by Kulturprojekte Berlin, as producer of Berlin Music Week, in cooperation with o2 World, sponsors of
the showcase festival First We Take Berlin, along with Flux FM, with the aim of providing a unique platform for new, aspiring musicians and artists.
4.+5. SEPTEMBER, 3 PM – 8 PM / EAST SIDE GALLERY / BETWEEN POSTBAHNHOF + OBERBAUMBRÜCKE
107
S P E C I A L S : N E W M U S I C AWA R D 2 0 14
NEW MUSIC AWARD 2014
Fresh Sounds from all over Germany: This year too, the New Music Award,
a prize for the best young German musician(s), will be the illustrious conclusion to Berlin Music Week. A jury will choose a successor to Munich
band Exclusive, who triumphed last year. Nine exciting acts, selected in recent weeks
by ARD’s youth radio broadcasters, are in the running. The artists chosen will compete
against each other in a big finale. On the 7th of September they’ll get a chance to win over
an audience and the jury with their performance, playing live in Berlin‘s Admiralspalast.
FROM INDIE-POP TO ELECTRO-RAP, FROM AUGSBURG TO JEVER: WE’VE GOT IT ALL!
Ranging from acoustic blues-rock and funky indie-pop through to electro-rap, the many
facets of Germany‘s current music landscape will be showcased on a single day, with
musicians coming from places as far apart as Augsburg and Jever. ANNENMAYKANTEREIT is
a band of former buskers characterised by profound texts and a melancholy sound. TOM
THALER & BASIL and DREHMOMENT represent a very different genre, namely hip-hop, each of
them in a very different way. ERRDEKA, who impressed everyone at the First We Take Berlin festival last year, also has a style rooted in rap. Singer LARY will present her “Future
German Wave” sound in the battle for the award, and also on show will be indie-pop to
dance to by THIS VOID, PEWPEW with their shrill synth-sound, pensive pop from HEINRICH
and indie-disco-rap from FAAKMARWIN.
AS WELL AS THE AWARD, WINNERS WILL RECEIVE A VOUCHER WORTH 10,000 EUROS
A jury made up of representatives from the participating broadcasters and music industry experts will decide who gets to take the award home in the finale. As well as a brilliant
award, the winner(s) will be given a voucher to buy music equipment worth 10,000 Euros.
WANTED – A SUCCESSOR TO BONAPARTE, KRAFTKLUB & EXCLUSIVE
The New Music Award is one of Germany’s most important prizes for young musicians
and bands and is a co-production involving all ARD‘s youth radio broadcasters. It seeks
to discover aspiring artists and promote them nationally. The participating broadcasters
are Bremen Vier (Radio Bremen), DASDING (SWR), 1LIVE (WDR), Fritz (rbb), MDR
SPUTNIK, N-JOY (NDR), PULS (BR), 103.7 UnserDing (SR) and YOU FM (hr). This
award is a groundbreaking stepping stone for newcomers to the music world, offering
artists access to a large audience through the support provided by the nine ARD youth
radio broadcasters and the inclusion of the competition in Berlin Music Week. New Music
Award winners in previous years have included Bonaparte from Berlin, Kraftklub from
Chemnitz and OK Kid (formerly Jona:S) from Gießen.
In 2014 the New Music Award will again be sponsored by the Initiative Musik gemeinnützige Projektgesellschaft mbH with project funding provided by the Federal Government
Commissioner for Culture and Media, Professor Monika Grütters, based on a resolution
passed by the German parliament (Bundestag).
7. SEPTEMBER 2014, 2PM, ADMIRALSPALAST, FRIEDRICHSTR. 101, 10117 BERLIN
108
PA R T N E R S
FÖRDERUNG & UNTERSTÜTZUNG
MEDIENPARTNER
SPONSOR
CO-SPONSOR
KURATOREN & KOOPERATIONSPARTNER KONFERENZ WORD!
KURATOREN & PRODUKTION FIRST WE TAKE BERLIN
110
PA R T N E R S
MEDIENPARTNER KONFERENZ WORD!
PARTNER KONFERENZ WORD!
PARTNER FIRST WE TAKE THE STREETS
PARTNER SERVICE
INTERNATIONALE FESTIVALPARTNER
VERANSTALTER & ORGANISATOR
111
Postbahnhof BERLIN
03.09.
N : 21ar:0d. 0SeidUdaHbeRi
B E G IN
nds. Ein Aw
Drei Ba
rbares Finale!
und erlebt ein wunde
Special Guest: i heart Sh
Berliner Pilsner. Made in Berlin
arkS

Here - Berlin Music Week

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