NZZ – for cost-effective financial market advertising

Transcrição

NZZ – for cost-effective
financial market advertising
2009 target groups, offers and prices for clients outside Switzerland
2
Contents
Page 3
NZZ – Your number 1 for
financial market advertising
Page 4
Added value for financial
market advertisers
Page 12
Overview of services for the financial
sector in “Neue Zürcher Zeitung”
Page 16
sector in “NZZ am Sonntag”
Page 20
sector in “NZZ BusinessCombi”
Page 24
sector on NZZ Online
Page 32
Contact
All prices are in Swiss francs, gross, and apply to customers
outside Switzerland. The terms and conditions of NZZ and
“NZZ am Sonntag” and/or the NZZ Online rate apply.
NZZ – Your number 1 choice for financial market advertising
Advertise in the leading
business media
All financial market advertisements in NZZ now also appear
on NZZ Online
“Neue Zürcher Zeitung” is Switzerland’s
leading daily business paper. Together with
“NZZ am Sonntag” and NZZ Online, its
editorial services provide blanket coverage
of the three target groups – banks, institutional investors and private investors. This
is its unique selling point over competing
products and makes the NZZ portfolio an
extremely attractive option for cost-effective financial market advertising.
A large number of statutory and commercial financial advertisements appear daily
in “Neue Zürcher Zeitung”. This information
is highly relevant and sometimes of great
legal significance to readers and market
observers alike.
All financial market advertisements published in “Neue Zürcher Zeitung” are
archived and available free of charge to
users of NZZ Online. Searches may be
conducted by company name, ISIN/security, publication date or a number of other
categories. Online financial market advertisements make such information easily
accessible for other purposes – such as
print outs, links to other sites or e-mail
forwarding.
This means that you, as a financial sector
advertiser, gain added value for any
advertisements placed in «Neue Zürcher
Zeitung» at no extra cost.
This brochure is designed to give you an
overview and also provide detailed
information about all the options and
rates for successful financial market
advertising in NZZ media.
Free publication
of financial market
advertisements
on NZZ Online
WIRTSCHAFT
Neuö Zürcör Zäitung
Samstag/Sonntag, 10./11. Mai 2008 � Nr. 108
Julius Bär mit bedeutendem Neugeldzufluss. Die
Julius-Bär-Gruppe hat laut einem Zwischenbericht
in den ersten vier Monaten zufriedenstellend gearbeitet. Zwar hätten schlechtere Rahmenbedingungen an den Finanzmärkten und ungünstige Währungsverschiebungen zu einer Abnahme der verwalteten Vermögen geführt. Der Neugeldzufluss sei
aber trotzdem bedeutend ausgefallen. Mit diesen
nahezu gänzlich qualitativen Angaben genügt die
Bank, die im «EU-kompatiblen» Segment der
Schweizer Börse SWX kotiert ist, den Anforderungen einer EU-Richtlinie. Diese schreibt vor, dass
Gesellschaften wie Julius Bär, die keine Quartalsberichte veröffentlichen, pro Semester eine Mitteilung der Geschäftsleitung veröffentlichen müssen. ti.
Stellenabbau der Cham Paper Group in Italien.
Die von der Industrieholding Cham kontrollierte
Cham Paper Group baut im Rahmen ihres Effizienzsteigerungsprogramms in Italien bis Ende Jahr rund
50 der 383 Arbeitsplätze ab. Gleichzeitig werden zur
Verbesserung der Produktivität der beiden italienischen Werke Carmignano und Condino in den
nächsten zwölf Monaten Zusatzinvestitionen von
rund 4,1 Mio. Fr. getätigt, heisst es in einer Medienmitteilung vom Freitag.
rg.
Gurit verkauft Wintersport-Geschäft in Worb. Der
Kunststoffproduzent Gurit verkauft sein Kundenportfolio sowie den Grossteil der Anlagen des verbleibenden Wintersport-Geschäfts in Worb an die
französische Socrep-Gruppe. Da der Käufer die Anlagen nach Frankreich verlagert, soll das Werk Worb
geschlossen werden. Dies führt zum Abbau von 37
Stellen bis Ende August. Es besteht ein Sozialplan
für die Betroffenen. Gurit wird aus dem Verkauf
einen tiefen einstelligen Millionenbetrag erhalten,
dem ein ähnlich hoher Millionenbetrag in Form von
Restrukturierungsaufwand gegenübersteht. Im Segment Wintersport stellt Gurit vor allem Materialien
für Skis her. Im bernischen Worb waren es die Materialien für die Ski-Oberflächen.
(ap)
Deutschland
Starker Euro belastet Linde. Der starke Euro hat
Linde zum Jahresstart rund die Hälfte des Gewinnwachstums gekostet. Zwar steigerte der weltgrösste
Industriegase-Konzern in den ersten drei Monaten
seinen operativen Gewinn um 5,8% auf 602 Mio. €.
Bereinigt um den Einfluss des starken Euro, wäre
das Ergebnisplus jedoch um 5,3 Prozentpunkte
höher ausgefallen. Die europäische Währung hat
zum Dollar seit Jahresbeginn um 6% aufgewertet.
Unter dem Strich verdient Linde im ersten Jahresviertel 172 (Vorjahr: 458) Mio. €. Das Ergebnis je
Aktie betrug 0,96 (2,76) €.
(Reuters/dpa)
Miller als äusserst vielversprechend eingestuft. In
den vergangenen vier Jahren soll der Biermarkt in
der ehemaligen Sowjetrepublik um durchschnittlich
14% gewachsen sein. Wegen des anhaltenden robusten Wirtschaftswachstums wird mit ähnlich hohen
Raten in den kommenden Jahren gerechnet. Im vergangenen Jahr waren in der Ukraine 31,6 Mio. hl
Bier gebraut worden.
jpk.
Japan
Übernahme trübt Takedas Gewinnaussichten. Der
grösste Pharmahersteller Japans, Takeda Pharmaceutical Company Ltd., hat den Gewinn im Geschäftsjahr 2007/08 um 5,9% auf 355,5 Mrd. Yen
(3,56 Mrd. Fr.) gesteigert. Für das neue Geschäftsjahr (ab 1. April) erwartet Takeda indes einen drastischen Gewinneinbruch auf 160 Mrd. Yen, was mit
der Investition in die Übernahme von Millenium
Pharmaceuticals im amerikanischen Cambridge für
8,8 Mrd. $ begründet wurde. Takeda stärkt mit der
Übernahme sein Portfolio im Bereich der Krebsmedikamente und erhofft sich zudem erfolgreiche
Neuentwicklungen, bevor in den kommenden drei
Jahren Patente auf wichtige Umsatzbringer auslaufen werden. Takeda teilte am Freitag mit, dass es
91,9% der Anteile von Millenium halte, und verlängerte die Angebotsfrist für die restlichen Aktionäre.
Im vergangenen Jahr steigerte Takeda den Umsatz
um 5,3% auf 1374,8 Mrd. Yen und das Betriebs-
ergebnis auf 423,1 Mrd. Yen. Das Unternehmen
zahlt eine Jahresdividende von 168 Yen je Anteil,
nach 128 Yen im Vorjahr. Für das neue Geschäftsjahr prognostiziert Takeda einen Umsatzanstieg um
1,2% auf 1570 Mrd. Yen.
pwe.
Konica Minolta setzt auf die Olympischen Spiele.
Der japanische Hersteller von Büromaschinen und
elektronischen Produkten Konica Minolta Holdings,
Inc. hat im Geschäftsjahr 2007/08 mit 68,8 Mrd. Yen
(696,5 Mio. Fr.) einen um 5,1% geringeren Nettoüberschuss erwirtschaftet. Der Nettoumsatz stieg um
4,3% auf 1,1 Bio. Yen. Berücksichtigt man den Verkauf des Fotogeschäfts im Jahr 2006 an Sony, stieg
der Umsatz nach den Angaben um 9%. Konica
Minolta steigerte das Betriebsergebnis zum dritten
Mal nacheinander auf ein Rekordhoch von 119,6
Mrd. Yen (plus 15%). Der Nettoüberschuss sank
trotz einer niedrigeren Steuerlast als Folge ausserordentlicher Bewertungs- und Währungsverluste.
Konica Minolta meldete steigende Betriebsgewinne
im wichtigsten Geschäftsbereich der Büromaschinen, aber vor allem im Optikgeschäft mit Filmen, die
in LCD-Flachbildschirm-Fernsehern Verwendung
finden. Das Unternehmen setzt auf eine weitere
Expansion in diesem Bereich und erwartet dank den
Olympischen Spielen ein gutes Geschäft. Konica
Minolta erwartet für das im April begonnene Geschäftsjahr einen Nettoüberschuss von 70 Mrd. Yen,
das wäre ein Plus von 1,1%.
pwe.
Schweizerhall macht Plavix Konkurrenz
Ug. Paris, 9. Mai
Der französische Pharmakonzern SanofiAventis erhält Konkurrenz für sein «Blockbuster»-Medikament Plavix (Iscover). Die Basler
Gruppe für Pharmaspezialitäten, Schweizerhall
Holding, steht nach eigenen Angaben kurz vor
Zulassung der ersten in Deutschland verfügbaren
Alternative für das Blutverdünnungsmittel. Wie
es der Tochtergesellschaft Cimex gelungen ist, die
Patente von Plavix zu umgehen, gab sie nicht bekannt. Schweizerhall hat bereits einen Lizenzvertrag mit einer deutschen Generikagruppe abgeschlossen. Erste Verkäufe des Clopidogrel genannten Produkts seien schon im laufenden
Quartal zu erwarten. In Luxemburg soll die Zulassung in Kürze geschehen. Anträge in anderen
europäischen Ländern würden vorbereitet. Für
Sanofi-Aventis kann diese Konkurrenz schmerzhaft sein. Plavix ist eines der umsatzstärksten Produkte von Sanofi-Aventis (2007: 2,24 Mrd. €). Die
Gruppe unterstrich, dass Plavix in Europa bis
2013 patentgeschützt sei. Sie prüfe die Optionen
zur Verteidigung ihrer Rechte. In den USA waren
2006 die Neuverschreibungen von Plavix auf
einen Viertel eingebrochen, als die kanadische
Apotex für kurze Zeit ein Generikum anbot.
Anzeige
«Leistung heisst für mich:
Risiken richtig einschätzen.»
Italien
Gewinn von Telecom Italia bricht ein. Der Gewinn
von Telecom Italia ist im ersten Quartal 2008 um
35,4% auf 501 Mio. € eingebrochen. Der Umsatz
ging um 2,4% auf 7,3 Mrd. € zurück. Der Gewinn
vor Zinsen, Steuern und Abschreibungen (Ebitda)
fiel um 6,7% auf knapp 3 Mrd. €. Vor allem die
zunehmende Konkurrenz auf dem Heimatmarkt
machte Telecom Italia zu schaffen, wie der Konzern
am Freitag mitteilte.
(sda)
Luxemburg
Arcelor Mittal klagt gegen Esmark/E2. Der in
Luxemburg domizilierte Stahlkonzern Arcelor Mittal hat beim Obersten Bundesgerichtshof im amerikanischen Gliedstaat New York eine Klage gegen
Esmark/E2 eingereicht. Der weltweit grösste Stahlkonzern fordert im Zusammenhang mit einem Vertragsbruch eine Kompensationszahlung von 540
Mio. $. Ursprünglich wollte das von Esmark und
Wheeling Pittsburgh kontrollierte Joint Venture vom
europäischen Konkurrenten für 1,35 Mrd. $ Sparrows Point akquirieren. Das amerikanische Justizministerium hatte seine Zustimmung zum Zusammenschluss zwischen Arcelor und Mittal Steel von
dieser Desinvestition abhängig gemacht. Die Verantwortlichen von Esmark/E2 unterzeichneten zwar im
vergangenen August den entsprechenden Kaufvertrag, es gelang ihnen allerdings nicht, die notwendigen Mittel zur Finanzierung der Übernahme aufzutreiben. Arcelor Mittal verkaufte schliesslich Sparrows Point für 810 Mio. $ an den russischen Stahlkonzern OAO Severstal.
vau.
Europäische Union
Microsoft legt Berufung gegen EU-Bussgeld ein.
Der US-Softwarekonzern Microsoft legt Berufung
gegen ein von der EU-Kommission Ende Februar
verhängtes Bussgeld von 899 Mio. € ein. Der Konzern teilte mit, dass er beim EU-Gericht erster
Instanz einen Antrag auf Annullierung des Kommissionsbeschlusses gestellt habe. Microsoft will nach
eigenen Angaben mit dem Schritt nun Klarheit vom
Gericht erhalten. Die EU-Kommission ihrerseits
hatte das Zwangsgeld als rechtmässig bezeichnet, da
der Konzern im März 2004 festgelegte Auflagen der
EU-Wettbewerbshüter bis Oktober 2007 nicht erfüllt
habe. Bis anhin hat die Kommission Microsoft mit
Geldbussen von 1,68 Mio. € belegt, da das Unternehmen unangemessen hohe Preise für Schnittstellen-Informationen verlangt hatte, die andere Hersteller zur Vernetzung ihrer Produkte mit MicrosoftProgrammen brauchen.
(Reuters)
Südafrika
SABMiller dringt in die Ukraine vor. Der südafrikanische Bierbrauer übernimmt den grössten ukrainischen Brauer Sarmat. Sarmat gehörte bisher zur
System Capital Management Holding, die sich im
Besitz des ukrainischen Oligarchen Rinat Achmetow
befindet. SABMiller teilte bei der Bekanntgabe der
Übernahme zwar nicht mit, welcher Preis für die
Übernahme vereinbart wurde, doch wurde das
ukrainische Unternehmen vom weltweit zweitgrössten Bierbrauer auf einen Wert von etwa 130 Mio. $
geschätzt. Der ukrainische Markt wird von SAB-
29
Generikagefahr für Sanofi
UNTERNEHMEN
Schweiz
Roger Studer
Die richtige Mischung aus Risiko und Rendite zu finden – das ist für mich eine Kernkompetenz,
die uns als unabhängiger Vermögensmanager auszeichnet. Dabei verfolgen wir eine einfache
Maxime: Gehe keine unbekannten Risiken ein. Und trage Verantwortung für die einmal
gefällten Entscheidungen. Diese Haltung, die auf unseren Werten basiert, garantiert unseren
Kunden und Partnern vor allem eins: erstklassige Leistungen, denen man vertrauen kann –
heute wie morgen.
Bank Vontobel AG, Gotthardstrasse 43, 8022 Zürich, www.vontobel.com
3
Added value for financial market advertisers
4
The most important
newspapers for the workplace
“Neue Zürcher Zeitung” is by far the most
important work-related newspaper in German-speaking Switzerland. It is the most
widely read by opinion leaders and top
executives.
IMPORTANT BUSINESS READING IN GERMAN-SPEAKING SWITZERLAND
Title
Positive responses
Neue Zürcher Zeitung
42.7%
34.6%
Tages-Anzeiger
25.8%
24.7%
Finanz und Wirtschaft
21.9%
16.4%
Handelszeitung
20.0%
16.0%
Bilanz
17.1%
13.8%
NZZ am Sonntag
16.4%
13.3%
Sonntags-Zeitung
14.6%
11.9%
Berner Zeitung
10.9%
10.3%
Die Weltwoche
6.1%
6.5%
Basler Zeitung
5.6%
5.6%
Source: MA Leader 2007, German-speaking Switzerland (basis: 86,000 top leaders, 174,000 leaders)
With our advertising combination
“NZZ BusinessCombi”, we can offer you
sound coverage in French-speaking
Switzerland. This is because our partner
newspaper “Le Temps” is also the most
widely consulted by opinion leaders and
top executives in French-speaking areas of
the country.
Top executives
Opinion leaders
IMPORTANT BUSINESS READING IN FRENCH-SPEAKING SWITZERLAND
Title
Positive responses
Le Temps
40.0%
36.3%
Bilan
36.3%
32.0%
Agefi
28.3%
23.3%
PME Magazine
25.9%
23.8%
24 heures
14.8%
16.3%
L’Hebdo
12.4%
16.9%
Private Banking
9.1%
6.4%
9.0%
6.7%
Tribune de Genève
8.9%
10.0%
Source: MA Leader 2007, French-speaking Switzerland (basis: 86,000 top executives, 174,000 opinion leaders)
Top executives
Opinion leaders
Top earners consult
NZZ media
When you advertise in “Neue Zürcher
Zeitung” and “NZZ am Sonntag” you gain
exposure to a target group with aboveaverage purchasing power. This is because
both papers are most likely to be read by
people with annual gross incomes of more
than 180,000 francs.
5
COMPARATIVE REACH, READERSHIP AND AFFINITY
Title
Reach
Readership
Affinity
NZZ am Sonntag
52.4%
22 000
137
50.3%
21 000
153
Sonntags-Zeitung
50.2%
21 000
109
Tages-Anzeiger
37.7%
16 000
111
Bilanz
33.6%
14 000
130
Weltwoche
30.2%
13 000
117
Handelszeitung
29.7%
12 000
148
Finanz und Wirtschaft 22.4%
9 000
158
Berner Zeitung
15.5%
6 000
93
Basler Zeitung
8.9%
4 000
99
Source: MA Leader 2007, German-speaking Switzerland (basis: people with personal gross incomes over 180,000 francs, 41,000 people).
You can reach this target group cost-effectively with our attractive rates, as this cost
per thousand comparison shows.
COMPARATIVE COST PER THOUSAND
Title
Cost per thousand readers in Swiss francs
857.28
NZZ am Sonntag
984.13
Handelszeitung
1 013.62
Bilanz
1 069.75
Weltwoche
1 166.09
Sonntags-Zeitung
1 319.11
Finanz und Wirtschaft 1 448.52
Tages-Anzeiger
1 532.22
Berner Zeitung
4 183.84
Basler Zeitung
4 492.93
Source: MA Leader 2007, German-speaking Switzerland (basis: people with personal gross incomes over 180,000 francs, 41,000 people).
6
NZZ readers are interested
in private investments and
investment strategies
Placing advertisements in both papers allows you to pinpoint and address your target group cost-effectively in the lucrative
financial markets.
COMPARATIVE REACH, READERSHIP AND AFFINITY
Title
Reach
Readership
58.2%
13 000
NZZ am Sonntag
57.3%
13 000
Sonntags-Zeitung
53.6%
12 000
Tages-Anzeiger
41.4%
9 000
Bilanz
39.7%
9 000
Handelszeitung
33.0%
8 000
Weltwoche
29.4%
7 000
7 000
Berner Zeitung
13.9%
3 000
Basler Zeitung
8.0%
2 000
Affinität
177
150
117
122
153
164
114
206
84
88
Source: MA Leader 2007, German-speaking Switzerland (basis: people with strong/fairly strong interest in private investments and investment
strategies, with incomes over 180,000 francs, 23,000 people).
What’s more, you also benefit from our attractive rates, as confirmed by the cost per
thousand comparison.
Title
Cost per thousand readers in Swiss francs
1 339.93
NZZ am Sonntag
1 628.03
Bilanz
1 632.18
Handelszeitung
1 651.13
Weltwoche
2 162.42
Sonntags-Zeitung
2 234.34
Tages-Anzeiger
2 526.96
Berner Zeitung
8 416.57
Basler Zeitung
9 080.27
Source: MA Leader 2007, German-speaking Switzerland (basis: people with strong/fairly strong interest in private capital investments and
investment strategies, with personal gross incomes over 180,000 francs, 23,000 people).
The newspapers preferred
by decision makers
Decision makers in executive management, or finance, equity and investment
firms are most likely to read «Neue Zürcher Zeitung» and “NZZ am Sonntag”.
7
COMPARATIVE REACH
Title
Reach
NZZ am Sonntag
53.1%
50.0%
Sonntags-Zeitung
49.8%
Tages-Anzeiger
37.8%
Weltwoche
31.9%
Handelszeitung
29.8%
Source: MA Leader 2007, German-speaking Switzerland (basis: Sole or joint decision makers in executive management or finance, equity and
investment firms with incomes over 180,000 francs, 33,000 people).
Benefit from our extremely attractive
offers and reach the decision makers at
favourable rates.
Title
Cost per thousand in Swiss francs
1 076.03
NZZ am Sonntag
1 210.10
Handelszeitung
1 361.71
Die Weltwoche
1 441.09
Sonntags-Zeitung
1 657.18
Tages-Anzeiger
1 904.08
Source: MA Leader 2007, German-speaking Switzerland (basis: sole or joint decision makers in executive management or finance, equity and
investment firms with incomes over 180,000 francs, 33,000 people).
The most important source
of information for
the Swiss banking sector
“Neue Zürcher Zeitung” is the most
frequently consulted source of information
within the Swiss banking sector.
NEWSPAPERS AND MAGAZINES AS INFORMATION SOURCE FOR THE SWISS BANKING SECTOR
BY AGE GROUP (MULTIPLE RESPONSES POSSIBLE)
Titel
Total
Total
Respondents by age groups in %
2008
2006
18 –29
30–39
40–49
50–59
60–74
28,1
28,5
25,5
30,3
30,9
31,8
20,5
Tages-Anzeiger
22,0
26,0
25,5
15,1
24,3
25,8
20,5
Finanz und Wirtschaft
13,0
10,9
<1
12,6
13,2
20,6
8,2
Cashdaily
10,6
12,8
25,5
12,6
5,9
13,9
6,2
Handelszeitung
7,8
4,2
<1
17,7
2,2
6,7
8,2
Le Temps
5,7
5,3
<1
5,3
9,2
4,1
5,7
Stocks
5,1
4,2
<1
12,6
4,4
4,0
2,1
Bilanz
4,8
5,9
<1
2,5
6,6
6,7
4,1
Sonntagszeitung
4,1
7,2
8,5
2,5
<1
7,9
4,1
20min
4,1
2,9
<1
5,0
6,6
2,0
4,1
Financial Times
3,6
4,4
<1
4,3
3,7
4,0
3,5
24 Heures
3,4
3,5
<1
<1
3,1
6,2
4,3
Newspapers and magazines with 1– 3%:Heute, News, .ch, 20 Minuten, Wall Street Journal, Blick, Frankfurter
Allgemeine Zeitung, Le Matin édition de la semaine, Tribune de Genève, Sonntags-Blick, Time, Beobachter, NZZ
am Sonntag, L’Agefi, Le Monde
Source: “Equity Ownership in Switzerland 2006”, Institut für schweizerisches Bankwesen der Universität Zürich (Theodoro D. Cocca, Rudolf Volkart,
Stefan Schmid).
8
NZZ is number 1
WHO IS THE BEST OVERALL?
In February 2008, when “Schweizer Journalist” and “news aktuell” asked communication professionals in the top 200
companies of Switzerland to rank the editorial work of key Swiss business papers,
“Neue Zürcher Zeitung” was the undisputed favourite.
Which editorial team in your opinion does the best job overall?
“Neue Zürcher Zeitung” is not only
compulsory reading for communication
professionals – it is the opinion leader.
Title
Rating
5.5
Finanz und Wirtschaft 5.4
NZZ am Sonntag
4.9
Reuters
4.8
SDA
4.8
DRS
4.7
Handelszeitung
4.7
AWP
4.6
Bilanz
4.4
Tages-Anzeiger
4.3
Sonntag
4.1
Sonntags-Zeitung
4.1
SF
4.1
Stocks
3.9
Cash daily
3.9
Weltwoche
3.7
Sonntags-Blick
3.5
Blick
3.2
Source: “Schweizer Journalist” and “news aktuell”.
IMPACT/RELEVANCE
In which media does publication of information about your company have the greatest impact?*
Title
Rating
5.3
SDA
4.9
Tages-Anzeiger
4.8
SF
4.8
NZZ am Sonntag
4.7
Handelszeitung
4.6
Sonntags-Zeitung
4.6
*The full question was: “In which media does
publication of information about your company and your
sector have the greatest impact/consequences
(positive and negative)?”
DRS
4.5
Reuters
4.3
AWP
4.3
Blick
3.9
Bilanz
3.7
Sonntags-Blick
3.7
Cash daily
3.6
Sonntag
3.5
Weltwoche
2.9
Stocks
2.5
9
RELEVANCE TO SECTOR
Which business media / business section is especially relevant to your sector?
Title
Rating
5.4
Handelszeitung
4.9
SDA
4.9
Reuters
4.7
NZZ am Sonntag
4.6
Tages-Anzeiger
4.6
AWP
4.4
Sonntags-Zeitung
4.4
SF
4.1
DRS
4.1
Cash daily
3.8
Bilanz
3.7
Sonntag
3.5
Sonntags-Blick
3.2
Stocks
2.8
Blick
2.8
Weltwoche
2.8
ACCURACY
Journalists of which medium / business editorial team understand your business?*
Title
Rating
5.6
NZZ am Sonntag
4.9
Reuters
4.9
Handelszeitung
4.8
SDA
4.7
DRS
4.6
AWP
4.6
Tages-Anzeiger
4.4
Bilanz
4.4
SF
4.3
Sonntag
4.2
Stocks
4.0
Sonntags-Zeitung
3.9
Weltwoche
3.9
Cash daily
3.7
Sonntags-Blick
3.4
Blick
3.3
*The full question was: “Journalists of which medium /
business editorial team understand your business and write
with care and attention to detail?”
10
Widely consulted
outside Switzerland
“Neue Zürcher Zeitung” is also highly
regarded by German business leaders.
READING HABITS OF GERMAN BUSINESS LEADERS
Title
Overall
Financial Times
Time
Wall Street Journal Europe
USA Today
Die Weltwoche
BusinessWeek
Newsweek International
The Economist
International Herald Tribune
Ranked by reach AR
AR1 in 1 000
2 261
91
63
60
50
41
40
37
36
28
27
AR in %
100.0
4.0
2.8
2.6
2.2
1.8
1.8
1.6
1.6
1.3
1.2
WR2 in 1 000
2 261
322
249
268
156
183
96
136
159
142
149
WR in %
100.0
14.2
11.0
11.9
6.9
8.1
4.2
6.0
7.1
6.3
6.6
Source: LAE 2007 (reader analysis of decision makers in business and administration 2007).
1
AR = average readership (people who read “every/almost every” or “about every second” or “about every third or fourth issue” of the title in
question).
2
WR = widest readership (people who read “every/almost every” or “about every second” or “about every third or fourth issue” of the title in
question, or who read it “less frequently”) (not identical with WR used in Switzerland).
NZZ Online users
Net-Metrix-Profile puts NZZ Online in seventh place among Swiss websites with the
widest reach. In the second quarter of
2008, NZZ Online managed to increase its
reach from the Net-Metrix-Profile 2008-1
figure of 12.7% to 13.5% and its number
of unique users by 6.2% or from 582,000
to 618,000.
NZZ Online users (IN %)
Number
Men
NZZ Online
64.6
379 000 people
Women
NZZ Online
35.4
208 000 people
Source: Net-Metrix-Profile 2008-2.
REACH per MAIN CATEGORIES (IN %)
Number
20 to 29 years of age
Switzerland
NZZ Online
18.4
18.9
111 000 people
Switzerland
NZZ Online
23.9
25.7
151 000 people
Switzerland
NZZ Online
19.9
18.5
109 000 people
Switzerland
15.7
NZZ Online 13.8
81 000 people
Higher education
Switzerland
NZZ Online
37.6
50.5
296 000 people
University
Switzerland
NZZ Online
17.3
27.5
162 000 people
27.5
161 000 people
Management level
Switzerland
NZZ Online
21.6
Monthly gross income over Fr. 10 000.–
Switzerland
NZZ Online
17.1
Source: Net-Metrix-Profile 2008-2.
25.4
149 000 people
11
sector in“Neue Zürcher Zeitung”
12
Section overview Monday edition
1st section
International
Weather
2nd section
Switzerland
3rd section
Business, Stock Exchanges and Markets,
Money and Investments
4th section
Features
5th section
Zurich and Region
6th section
Sport
4th section
Stock Exchanges and
Markets (with SFD/
SIX Investment Funds)
5th section
Features
6th section
Zurich and Region
Sport
Section overview Tuesday to Saturday edition
1st section
International
Weather
(with NZZ
Investment Funds)
2nd section
Switzerland
3rd section
Business
Overview of services for the financial sector in “Neue Zürcher Zeitung”
Range of editorial services
“Neue Zürcher Zeitung” provides extensive
and factual reporting of the events of the
day along with backgrounders on business, stock exchanges and financial markets both in and beyond Switzerland. Our
journalism is noted for its sophisticated
style, objective analysis and intelligent
commentary.
Business section
Our business section provides extensive
reporting of all aspects of business life.
Over 20 editors and almost as many correspondents – exclusive to NZZ – describe,
analyse and provide commentary on all
that happens in business and economic
policy. The focus is not only on facts and
figures, but also on the decision makers
13
themselves, along with their strategies and
motives. A variety of daily reﬂections or
weekly articles such as “Talking about
Business” and “Focus on Business”, along
with the traditional Saturday editorial, provide in-depth analysis of current affairs.
Stock Exchanges and Markets section
The same team that writes for the Business section also reports on the financial
markets. Their reports appear in the Stock
Exchange section on the “Stock Exchanges
and Markets” pages and are just as strongly focused on the share and bond markets
and on derivative products as they are on
developments in the raw materials and
foreign exchange markets. Daily updates
are complemented by a variety of special
supplements and by the weekly page
“Money and Investments”. A range of
columns, from the “Eurobond Report” on
Special supplements 2009
Financial Year 2008
6 January
Investment Funds
28 January
Asset Management
24 June
Derivative Products
26 August
Monday and “Wall Street Notices” on Tuesday, to “Money and Capital Markets” on
Wednesday, and Saturday’s weekly review
of the Swiss share market, shed light on
the happenings of the various markets.
This wealth of information is complemented by daily market commentaries and
detailed information about exchange rates
in markets like Zurich, New York, London,
Tokyo, Frankfurt and Chicago.
14
Advertising rates – financial sector
Recommendations and classifieds
Total edition
Fixed formats b/w colour
2/1 pages 42 310.– 55 430.–
1/1 page
21 160.–
27 720.–
1/2 page
10 580.–
16 360.–
1/4 page 5 290.– 8 380.–
1/8 page 2 645.– 4 195.–
Millimetre rates for individual formats Up to 400 mm
401 mm or more
b/w
4.91
5.38
colour
7.67
7.67
Full position advertisements
Total edition
Fixed formats b/w
2/2 pages
27 760.– 2/4 pages
13 880.– 1/2 page
13 880.–
1/4 page 6 940.–
Junior Page
14 470.–
colour
34 940.–
20 140.–
17 470.–
10 070.–
18 710.–
Fixed formats Business/Stock Exchanges b/w
2/2 pages 35 690.– 2/4 pages 17 790.– 1/2 page
17 850.–
1/4 page 8 900.–
Junior Page
18 530.–
colour
42 310.–
23 830.–
21 160.–
11 910.–
21 570.–
Millimetre rates for individual formats Standard (min. height = 60 mm,
1st section = 80 mm)
Business/Exchanges (min. height = 80 mm)
colour
b/w
6.56 9.28
8.40
11.18
15
Financial advertisements
Total edition
Millimetre rates for individual formats
Annual general meetings, dividend,
coupon, financial and statutory notices,
issue announcements,
capital market information, listings
b/w
colour
4.91
6.48
Total edition
Millimetre rates
Business
Stock Exchange pages
Stock Exchange centre page
SIX funds pages
section
3rd section
4th section
4th section
4th section
column
69 mm
55 mm
55 mm
47 mm
Colour surcharge
Up to 440 mm
441 mm or more
colour
5 580.–
6 960.–
Advertisements
min. height
80 mm
30 mm
60 mm
30 mm
b/w
35.69
28.43
35.69
16.23
Special placements
Fixed format advertisements
Placement
Front page1
Front page Business section
Front page Stock Exchange section
format columns
ad
1
ad
1
ad
1
width∙height
69× 80 mm
69×100 mm
69×100 mm
Fixed format panorama advertisements
Placement
Centre panorama I Business
Centre panorama II Business
format
ad
ad
column
4
4
Fixed format monolith advertisements
Placement
Monolith Business
format
ad
column
1
1
3 910.–
3 910.–
colour
9 280.–
7 710.–
7 710.–
publication
Mon–Sat
Mon–Fri
Tue–Sat
width∙height
317×218 mm
317×268 mm
b/w
31 410.–
38 540.–
colour
36 030.–
42 960.–
publication
Tue–Sat
Tue–Sat
width∙height
69×420 mm
b/w
14 990.–
colour
18 110.–
publication
Mon–Sat
Design should be submitted at least two business days before publication. Minimum number of insertions: ten per year.
b/w
Overview of services for the
financial sector in “NZZ am Sonntag”
16
Overview of sections
1st section
Topics of the day
2nd section
Background
7th section
Society
8th section
Style
3rd section
Business
4th section
Sport
5th section
Culture
6th section
Science
Overview of services for the financial sector in “NZZ am Sonntag”
Once a week, “NZZ am Sonntag” business
section focuses on major developments in
the markets, business world, stock
exchange and companies. “NZZ am
Sonntag” sheds light on the background
and broader context of events and puts
them into perspective. In addition, it
highlights key issues uncovered by
in-house research, checking behind the
scenes and questioning the motives of the
major players.
17
While Switzerland is the key focus, the
main overseas markets also come in for
regular analysis. The editors make every
effort to ensure that Sunday readers with
an interest, but not necessarily a career, in
business issues are able to follow the
articles as well as the experts.
The investment section also follows this
approach – its easily understood, practical
articles on all money-related matters are
designed to help readers make informed
decisions on their finances.
The stock exchange page provides a clear
overview of the preceding week’s key
financial indicators – share prices,
exchange rates, and market trends.
Invest and provision
for the future
10 May
Derivative Products
18 October
Invest and provision
for the future
8 November
A mainstay of the “NZZ am Sonntag”
business section is Switzerland’s most
popular business column. Here, Beat
Kappeler’s hard-hitting, original analysis
and thought-provoking commentary on
current events add new impetus to the
debate.
18
Placement in 1st section
Fixed formats
b/w colour
2/1 pages 37 040.– 52 680.–
1/1 page 18 520.– 26 340.–
1/2 page 9 250.– 15 680.–
1/4 page 4 640.– 7 990.–
1/8 page 2 320.– 4 055.–
Placement in sections 2 to 8
Fixed formats b/w colour
2/1 pages 33 660.– 47 880.–
1/1 page 16 830.– 23 940.–
1/2 page 8 420.– 14 250.–
1/4 page 4 215.– 7 260.–
1/8 page 2 105.– 3 690.–
Millimetre rates for individual formats Up to 400 mm
401 mm or more
b/w 3.89
4.22
colour
7.04
7.04
Placed in 1st section
Fixed formats b/w 1/2 page 16 490.– 1/4 page 8 240.– Junior Page 15 040.– colour
22 700.–
13 280.–
22 320.–
Millimetre rates for individual formats Min. height = 80 mm
colour
12.52
b/w 8.11 Placed in sections 2 to 8
Fixed formats b/w 2/2 pages 29 980.– 2/4 pages 14 990.– 1/2 page 14 990.– 1/4 page 7 500.– Junior Page 13 780.– Millimetre rates for individual formats
Min. height = 60 mm
Business section = 80 mm
colour
41 270.–
24 140.–
20 635.–
12 070.–
20 290.–
b/w colour
7.37 11.40
19
Advertisements
Placement in 1st section
Millimetre rates
Column width = 55 mm
Min. height = 80 mm
Placement in sections 2 to 8
Millimetre rates
Min. height = 30 mm
Business section = 80 mm
b/w
26.37
b/w
23.94
Centre page
Millimetre rates
Placement in Sport section possible
31.08
Colour surcharges
Millimetre rates
Up to 440 mm
441 mm or more
colour
4 680.–
5 860.–
b/w
Special placements
Fixed format advertisements
Placement
Frontpage
format
ad
columns
1
width×height
55×60 mm
b/w
colour
10 730.–
Centre panorama I
(possible from 2nd to 8th section)
ad
6
376×218 mm
31 610.–
38 010.–
Centre panorama II
ad
6
376×268 mm
38 790.–
44 990.–
Monolith
page-high
ad
1
55×420 mm
10 290.–
14 690.–
page-high
ad
2
114×420 mm
20 600.–
25 850.–
sector in NZZ BusinessCombi
20
Section overview, Monday edition of “Neue Zürcher Zeitung”
1st section
International
Weather
2nd section
Switzerland
3rd section
4th section
Business, Stock ExFeatures
changes and Markets,
Money and Investments
5th section
Zurich and Region
6th section
Sport
Section overview, Tuesday to Saturday edition of “Neue Zürcher Zeitung”
1st section
International
Weather (with NZZ
Investment Funds)
2nd section
Switzerland
3rd section
Business
4th section
5th section
Stock Exchanges and Features
Markets (with SFD/
SIX Investment Funds)
Section overview, “Le Temps”
st
1 section
Zooms
Temps fort
International/Suisse
Régions/Sports
Eclairages
2nd section
Economie & Finance
Bourses
Finance
Fonds de placement
Culture & Société
Air du Temps
6th section
Zurich and Region
Sport
Overview of services for the financial sector in NZZ BusinessCombi
“Le Temps” is the definitive finance and
business paper in French-speaking
Switzerland. French-speaking business
leaders call it “the key source of workrelated information”.
From Monday to Saturday the 2nd section
gives readers an in-depth insight into the
happenings of the business world and
journalistic quality they have come to expect. Its clear layout allows readers to
move with ease from international and
Swiss business news to economic analysis. The Finance part of the paper is a
separate section featuring “Bourses” and
“Fonds de placement” pages with stock
exchange and investment fund information.
Fonds de placement Finance
4 February
16 September
21
Each Monday, the editorial team immerse
themselves in the financial markets with
“Lundi Finance”. Analysis by experts and
finance professionals adds depth to a
variety of topics and complements articles
written by in-house journalists. Once a
month the “Produits structurés” feature
treats investors to background information
on structured products along with reports
on the latest newsworthy events in this
area.
Twelve issues a year of “Lundi Finance” are
entirely devoted to a special topic. Themes
like asset management, investment funds,
private banking, real estate and emerging
markets are just some of the areas
explored in depth by the editorial team
and made explained with clarity for both
lay and expert readers.
The business and finance world even finds
its way into the Hors Séries – the “Le
Temps” high-end supplements printed on
glossy paper. At the beginning of each
year, the Hors Série “Fonds de placement”
details the latest trends in financial tools
and provides a comprehensive overview of
the investment funds on offer. During the
second half of the year, the “Finance
Special” is published on the Swiss
Bankers’ Day. It provides a basis for
understanding current economic and
financial affairs and points to future
perspectives and challenges for the
financial markets and all involved in them.
22
Total edition (NZZ BusinessCombi II)
Fixed formats
b/w
colour
2/1 pages 64 530.– 76 600.–
1/1 page 29 540.– 40 100.–
1/2 page 14 940.– 22 970.–
1/4 page 7 470.– 11 670.–
1/8 page 3 735.– 5 830.–
Up to 400 mm
401 mm or more b/w
6.87 7.31
colour
10.65
10.65
Fixed formats
2/2 pages
2/4 pages
1/2 page 1/4 page
Junior Page b/w
46 000.– 27 060.– 20 490.– 10 710.– 26 610.– colour
52 610.–
32 830.–
28 100.–
15 850.–
30 510.–
Fixed formats Business/Stock Exchange
2/2 pages
2/4 pages 1/2 page 1/4 page
Junior Page b/w
53 290.– 30 660.– 24 130.– 12 500.– 30 340.– colour
59 390.–
36 210.–
31 500.–
17 550.–
33 140.–
b/w
Standard (min. height = 60 mm,
1st section = 80 mm) 9.95 Business/Stock Exchange (Min. height = 80 mm) 11.65 colour
14.50
16.25
23
Financial advertisements
Annual general meetings, dividend,
coupon, financial and statutory notices,
issue announcements,
capital market information, listings
b/w
colour
6.87
9.57
Millimetre rates
Business
SIX Funds pages
section
3rd section
4th section
column width
69 mm
47 mm
Colour surcharges
Up to 440 mm
441 mm or more
colour
6 840.–
9 810.–
Advertisements
min. height
80 mm
30 mm
b/w
40.03
24.19
Special placements
Placement
Centre panorama I Business
Centre panorama II Business
Monolith Business
format
ad
ad
ad
columns
4
4
1
width∙heigh
317×218 mm
317×268 mm
69×420 mm
b/w
45 240.–
61 210.–
22 950.–
colour
49 500.–
65 280.–
25 810.–
publication
Tue–Sat
Tue–Sat
Tue–Sat
sector on NZZ Online
24
NZZ Online –
an indispensable guide for
investors
The NZZ Online finance portal is the place
to go for news, analysis and background
on the latest in the financial markets as
well as interactive prices and rates. The
graphs on the opening page offer a quick
overview of the latest developments at any
given time in the key investment markets.
A wide range of services at
your disposal
The NZZ finance portal also provides a
wide range of services. For instance, you
can monitor and evaluate your financial
investments via your own watchlist. In
addition, you have access to a variety of
financial calculators and an extensive
glossary of relevant financial terms.
Overview of services for the financial sector in NZZ Online
Linking financial market
data to relevant
economic news
All of the online finance pages feature
news items that are highly relevant to the
share market information being displayed
at the time. This ensures that what you are
reading is individually targeted and highly
relevant to your own area of interest.
The summary pages feature an overview
of analytical articles (“Analysen im
Überblick”), with a selection of factual
studies on many fascinating investment
strategies and the latest issues in the
financial world.
25
Overview of services for the financial sector on NZZ Online
26
Advertising formats – financial sector
Standard formats
➊ Maxiboard
Format: 994×118 pixels
File size: max. 100 KB
Files required: SWF, GIF/JPEG, target URL
➊
➋ Skyscraper
Standard format: 160×600 pixels
Variable formats: 120×600 pixels,
140×600 pixels
➋
➊+➋= Wallpaper
plus 160×600 pixels
➌ Rectangle/Video rectangle
➌
27
Standard formats
➍ Button
Total advertising area of 314×152 pixels.
The following display formats may be selected:
– Text button
– Image-text button
(image size 148×118 pixels)
– Image button (image size 302×118 pixels)
– Video button (148×111 pixels)
➍
➎ Half-page
➎
28
Advertorials
➏ Button plus ➐ Advertorial
This exclusive advertising format – in
addition to a teaser button – links to a
sub-page within NZZ Online. This means
the user remains on the NZZ Online
website. The advertising page has the
usual navigation elements. The entire
content area is available to the advertiser.
This gives you the opportunity for
prominent placement of your brand or
product names and your own written
messages within the NZZ Online editorial
domain.
➏
Booking options
– Button plus advertorial
– Video button plus advertorial
– Specification of the layout on request
Video button plus advertorial
In contrast to a standard advertorial, a
video advertorial gives you the additional
option of incorporating a video rectangle
within the content area.
➐
29
Sponsorship
If you wish to present your brand or
product within the context of a journalistic
theme, NZZ Online gives you the option of
being the exclusive partner for one of
these specials. This exclusive sponsorship
deal involves the use of two advertising
media, which may be selected from a
range of different options and changed
during the period of the sponsorship.
The following advertising options are
available:
– Maxiboard 994×118 pixels
– Wallpaper 994×118/160×600 pixels
– Skyscraper 160×600 pixels
– Half-page 300×600 pixels
– Full-picture 486×160 pixels (static)
– Rectangle 300×250 pixels
Web TV
Apart from the classic advertising formats,
you now have the added option of
exclusive involvement in one of the TV
spots shown in our “Impulse” web cast on
the share market. You can also reserve
attractive advertising space in our Funds
area. We would be happy to provide you
with further information and comprehensive advice on these products and
services. Go to www.nzz.ch/werbung for
details of other offers.
➑
➓
➓
➒
➒
Examples
➑ Wallpaper, maxiboard
➒ Full-picture and skyscraper
➓ Rectangle and half-page
30
Fixed placements
Rates for weekly bookings
Category
Business
Page impressions
Maxiboard
Wallpaper
Button
per week
Button incl.
advertorial1
350 000
12 500.–
15 000.– 5 000.–
5 500.–
Category
Stock Exchanges, News, Web TV, Shares,
Bonds, Currencies, Raw Materials,
Indices, Funds, Deposits, Services
750 000
25 000.–
30 200.–
11 500.–
Business pool rate
Category
Business, Stock Exchanges, News, Web TV,
Shares, Bonds, Currencies, Raw Materials,
1 100 000
33 700.–
40 700.– 14 400.–
Category
Business
Page impressions
per day
Maxiboard
Wallpaper
Half-page
60 000
3 000.–
3 500.–
3 000.–
Category
Stock Exchanges, News, Web TV, Shares,
Bonds, Currencies, Raw Materials,
125 000
5 000.–
6 200.–
5 000.–
Business pool rate
Category
Business, Stock Exchanges, News, Web TV,
Shares, Bonds, Currencies, Raw Materials,
180 000
7 000.–
8 200.–
7 000.–
11 000.–
Rates for daily bookings
1
Standard advertorial
14 900.–
CPT bookings
31
Rates for CPT1
Category
Skyscraper
Rectangle
CPT Business2
80.–
100.–
1
Cost per thousand
Includes Business and NZZ Finance
3
Video runs in “auto run” mode with “sound off” (with “sound on” function). Maximum spot length: 30 seconds. Longer spots on request.
2
Video rectangle
with NZZ player3
100.–
Floating ad
on request
Contact
32
Advertisements abroad
Online advertising
Publicitas AG
Publicitas Swiss Press
Mürtschenstrasse 39
8010 Zurich
Phone 0041 44 250 37 00
Fax 0041 44 250 37 37
[email protected]
www.publicitas.com/swisspress
Marketing Online
Falkenstrasse 11
8021 Zurich
Phone 0041 44 258 16 97
Fax 0041 44 258 26 97
[email protected]
www.nzz.ch

NZZ – for cost-effective financial market advertising

Transcrição

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