the experience of haptic advertising

TH E EX PER I ENCE OF HA PT IC A D V ER TI SI N G
Totally
touchable
What?
TOTALLY TOUCHABLE // Product show with approx. 40 promotional
DISTINCTIVE DISTINCTION
// Award ceremony for the
PERFECTLY PRESENTED
products suppliers (manufacturers/importers)
Promotional Gift Award 2013 prize-winners
// Special exhibitions: Best Practice examples and
Promotional Gift Award 2013 prize-winners
IMPRESSIVELY INFORMATIVE // Lecture programme
CRUCIAL CONTACTS
// Evening networking event
WHEN & WHERE?
ON MARCH 20, 2013 // AT THE E-Werk IN COLOGNE // Schanzenstraße 36, D-51063 Cologne
Vibrant
Venue
WHAT IS HAPPENING AT WHAT TIME?
11 am – 6 pm // Product presentations by the exhibitors, lecture programme,
special exhibitions
3 pm – 4.30 pm // Award ceremony for the Promotional Gift Award 2013
prize-winners
6 pm – midnight
// Evening networking event
BY WHOM?
The organiser is WA Publishing, editor of the promotional products publications
“eppi magazine“, “Werbeartikel Nachrichten“, “Promotion Products“ and “HAPTICA®“
and organiser of the Promotional Gift Award and the WA Community Event.
FOR WHOM?
For promotional products distributors, marketing decision-makers, executives,
promotional products purchasers, advertising agency employees and advertising
industry service providers.
The event is not open to non-trade visitors (electronic pre-registration via WA publishing is necessary).
Noticeably
Noteworthy
WHY?
HAPTICA® live demonstrates the advertising power of haptic advertising to all of
the market participants in a compact form. A product show, exhibitions, lectures, an
award ceremony and networking are united under one roof on one day. This saves
time and provides stimulation for one’s own business.
HOW MUCH DOES IT COST THE VISITORS?
There is no entrance fee for the product presentations, award ceremony and lecture
programme. It is however necessary to pre-register for the event and exclusively
trade visitors are allowed admission.
Attending the evening event costs 50 Euros per person (incl. catering).
VIP guests are granted free admission to the evening event.
Distinctive
Distinction
WHAT IS GOING TO happen AT THE
Promotional Gift Award 2013 PRIZE CEREMONY?
The Promotional Gift Award is a promotional products communications prize, which
is being organised by WA Publishing for the eleventh time in 2013. Innovative promotional products, product range concepts and promotional products campaigns are
distinguished, which excel as a result of their creativity and quality. A jury of experts
inspect the submitted items at the end of this year and subsequently select the winners.
All of the award-winning products (approx. 25 to 35) will be on display live in the
form of a special exhibition at HAPTICA® live. Furthermore, the winners will be presented with their trophies in Cologne on March 20. Accompanied by short clips of
music and an introduction of the prize-winning items, the winners are offered an
exceptional platform.
Each Promotional Gift Award 2013 award winner receives four VIP tickets entitling
the ticket holders to attend the HAPTICA® live incl. the evening event.
WHAT IS THE PROCEDURE FOR THE EVENING EVENT?
The get-together is a networking event. VIP guests, exhibitors and Promotional Gift
Award 2013 prize-winners receive free admission. All other industry players can
purchase entrance tickets for 50 Euros. The catering provided is free for all guests.
Crucial
Contacts
GenerAL LAYOUT
Hall 1
Hall 2
Product presentations
Stage for lecture
(approx. 35 exhibitors)
programme and Promotional Gift Award
Catering during the daytime
Prize-Ceremony
event in the gallery
Special exhibitions:
Best Practice examples
and Promotional Gift
Award winners
Evening Event
Entrance
Foyer
Lobby area, admission control, approx. 5 additional stands with product presentations
Catering and lounge area
Café
during the evening event.
Closed during the day.
Von Westen (A 4) AK Kreuz Heumar auf die A 3 Richtung Oberhausen, bis Ausfahrt Köln-Dellbrück (26)
HOW TO GET THERE?
From the North// (A1/A3) Leverkusen Junction (23) take the A3 in the direction of Frankfurt, exit at Köln-Dellbrück (26)
From the South// (A3) in the direction of Köln (Cologne), Oberhausen, exit at Köln-Dellbrück (26)
E-Werk Wegbeschreibung
From the East // (A4) Köln-Ost Junction (27) take the A3 in the direction of Düsseldorf, Oberhausen, exit at Köln Dellbrück (26)
Von
Von
Von
Von
Norden (A 1 /A 3) AK Leverkusen (23) auf die A 3 Richtung Frankfurt, bis Ausfahrt Köln-Dellbrück (26)
Süden (A 3) Richtung Köln, Oberhausen, bis Ausfahrt Köln-Dellbrück
Osten (A 4) AK Köln-Ost (27) auf die A 3 Richtung Düsseldorf, Oberhausen, bis Ausfahrt Köln Dellbrück (26)
Westen (A 4) AK Kreuz Heumar auf die A 3 Richtung Oberhausen, bis Ausfahrt Köln-Dellbrück (26)
From the West // (A4) At Kreuz Heumar Junction take the A3 inDiethe
of Oberhausen,
exit
at Bundesstraße
Köln-Dellbrück
(26)Zentrum /Köln-Mülheim
A 3 andirection
der Ausfahrt Köln-Dellbrück
(26) verlassen
und der
B 506 in Richtung
folgen.
Die A 3 an der Ausfahrt Köln-Dellbrück (26) verlassen und der Bundesstraße B 506 in Richtung Zentrum /Köln-Mülheim
folgen.
Ca. 400 Meter nach der Unterführung rechts in die Carlswerkstraße abbiegen und den Wegweisern in Richtung
„Palladium” und „E-Werk“ folgen. Nach ca. 600 Meter links in die Schanzenstaße abbiegen.
Leave the A3 at the Köln-Dellbrück exit (26) and follow the B 506 trunk
The
P3 car park in the Carlswerkstraße is exclusively at the disposal
Anfahrt mit öffentlichen Verkehrsmitteln
road in the direction of Zentrum/Köln-Mülheim (Centre/Cologne Mül-
S-Bahn S6 bis Bahnhof Köln-Mülheim, weiter mit Bus 151, 152, 153 bis Keupstraße.
of
the visitors of HAPTICA® live throughout the duration of
heim). Approx. 400 metres after the underpass turn right into the Carls-
the event and will be free of charge.
werkstraße and follow the signs for the “Palladium” and “E-Werk”. After
approx. 600 metres turn left into the Schanzenstaße.
Bus 151, 152, 153 ab Wiener Platz bis Keupstraße.
Köln Event Veranstaltungsgesellschaft mbH
Schanzenstraße 40 · 51063 Köln · Germany
[email protected] · e-werk-cologne.com
Fon +49(0) 2 21-96 79 0 · Fax +49(0) 2 21-96 79 900
ARRIVAL BY PUBLIC TRANSPORT
Route 13/18
// to Wiener Platz, change to route no. 4 to Keupstraße
Bus nos. 159/250/260/434// to Wiener Platz
Bus nos. 151/152/153
// from Wiener Platz to Keupstraße
Bus 190 (“Opera bus“)
// from Mülheim Station, Wiener Platz to Schanzenstraße/E-Werk
Tram nos. S6/S11
// to Köln-Mülheim Station, then take bus nos. 151/152/153 to Keupstraße
How to contact us
WA Publishing
Contact person // Brit München
Waltherstr. 49-51
+49 221 6891135
51069 Cologne
[email protected]
www.haptica-live.de
Registration