Future Urban Taxi

FUTURE URBAN TAXI
Nachhaltig mobil, 25.2.2015
Susanne Schatzinger
Team Urban Systems Engineering
Future Urban Taxi
Heutige Taxisysteme reagieren nicht auf unterschiedliche Ansprüche
der Städte
2
Future Urban Taxi – unser Ziel
Das Mobilitäts-Paradigma überwinden und hochflexible urbane
Flotten der Zukunft schaffen
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Future Urban Taxi – unsere Vision
Das (autonome), elektrische, geteilte und perfekt in den jeweiligen
Stadtzusammenhang eingepasste Taxi
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Future Urban Taxi – unser Ansatz
Mehr als Datenanalysen
Analyse von
Daten
- Taxi-Daten
- ÖPNV Daten
- Verkehrsdaten
- Wetterdaten
- …
Daten, Informationen
Future Urban Taxi
Individuelles Stadtsystem
+
Stadtanalyse
- Mobilität & Logistik
- Energie
- Infrastruktur
- Governance
- …
Aufbau eines starken Netzwerks aus Stadt, Unternehmen, Forschung
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Future Urban Taxi – unsere Fragen
Gemeinsam mit Partnern Forschungsfragen entwickeln
Flottenmanagement System?
Energiequellen?
Ladepunkte?
Ladezeiten?
Phase I
02-08/2015
Future
Urban Taxi
Wie viele Fahrten teilbar?
Organisation?
Wirtschaftlichkeit?
Kundentypen?
Forschungsmethodik
Netzwerk
Systemanalyse Taxi und Verkehr
Taxisystem
Umweltverbund
Individualverkehr
Schnittstellen
Einfluss Wetter/Großereignisse
Kombination mit weiteren Services
Systemanalyse Stadt
Infrastruktur Taxi/Verkehrssystem/etc.
Energiesystem
Könnten Taxis teilweise autonom Fahren?
Stadtbewohner
Technische Voraussetzungen
Rechtliche Rahmenbedingungen
Rechtliche Voraussetzungen
Governance/Rolle der Stadt
Einsatzgebiete?
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Future Urban Taxi
Schritt 1 Taxi Konzepte?
Interior Design
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Future Urban Taxi
Schritt 2 System
Waiting Time
Propulsion Concepts
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Infrastructure
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Urban/Suburban
Sharing Concepts
Fleets
Taxi ranks
Traffic/City
Mobility System
Range
Fueling stations
Marketing
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Fossil fuels
Solar panels
Fuel cells
CNG
Electric Vehicles
Hybrid
Legal Specificities
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Spacious, Number of seats
Ingress/Egress of physically challenged
Luggage room
Infotainment
City & Countryside
Peaks
Traffic jams
Where to catch a cab
How to spend waiting time
Government
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Safety compliance
Licensing & legality
Dispute forum
Different Taxi Styles
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Big taxi (more than 4 passengers)
Women‘s taxi
Children‘s taxi
Small taxi (2 seats)
Shuttle
Taxi bike
Taxes/Funds
Fuel prices(Electricity)
Rules/Regulations
Exterior Design
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Deals & discounts
Benefits for customers/companies
for using clean energy
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Identifiable color scheme
Roof space for extra
luggage/Solar panels
Attractive exterior to inspire
usability
Revenue /Payment
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Revenue sources
Pricing model & options (flat, fixed,
by time, by distance)
Payment option: Cash/Credit card/
Taxi card
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Market and Customer
Behavior
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Travel Distances(Workhome)
Travelling time
Alternate types of
transportation available
Response to electric
Money
Satisfaction
Target-Population/Society
Operations/Industry
O & M costs
Fleet distribution, fleet mix
Customer service
Driver knowledge&service
Maintenance/Repair
Concept Cars
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Adaptive
Efficiency & Sustainability
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Ageing ( willingness to try new concepts)
Tourists
Unemployment rate
Crime rate
Demographics
Purpose
Business Concepts
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Taxi driver: entrepreneur/freelancer
Taxi company hiring drivers
Drivers pay for services of
company
Working hours
Payment methods
New concepts, like UBER
Ridesharing
Booking/Contact
Intelligent System
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Autonomous driving
Intelligent parking garages
Intelligent road markers
Intelligent route optimization
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Street hail
Call center
Order online
Taxi stand
App(UBER,MyTaxi,Hailo)
Converse with driver
Future Urban Taxi – Untersuchungsraum Hamburg
Schritt 3 Analysen
Taxidaten
 Hop in
 Drop off
 Wege
Verkehrsdaten
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ÖPNV
<
Pendlerströme
Staus
Rad/Fußverkehr
Systemanalyse
Weitere Daten
 Wetterdaten
 Infrastruktur
 Großereignisse
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Rechtlicher Rahmen
Städtische Infrastruktur
Stadtkultur
Geschäftsmodelle
Design
Kundenpräferenzen
…
9
Vielen Dank!
Susanne Schatzinger
Fraunhofer IAO
Nobelstraße 12
70569 Stuttgart
Tel:
+49 711 970-2305
[email protected]
www.iao.fraunhofer.de
Steffen Braun
Fraunhofer IAO
Nobelstraße 12
70569 Stuttgart
Tel:
+49 711 970-2022
[email protected]
www.iao.fraunhofer.de