The Health Economy Network in North

The Health Economy
Network in North-West
Germany
Joint CEWIT-TZI-acatech Workshop
ICTMH2013: “ICT meets Medicine and Health”
March 19-20, 2013, Bremen, Germany
© Gesundheitswirtschaft Nordwest e. V.
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Who We Are:
Gesundheitswirtschaft Nordwest e. V. is the health economy network for
value adding, qualification and research in the Bremen-Oldenburg
Metropolitan Region.
Gesundheitswirtschaft Nordwest e. V. supports its members in:
• Establishing contacts for a powerful network of the healthcare branch
• Joining forces for innovative projects
• Establishing a market strategy for the region as a location for business and
innovation
Gesundheitswirtschaft Nordwest e. V. unites companies and other
institutional stakeholders from all sectors of the Healthcare Branch.
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Our Region
Bremen-Oldenburg Metropolitan
Region
• Situated in the North-West of
Germany
• 13,749 km2
• 2.7 million inhabitants
• Coastal region with some of
Germany‘s most important sea ports
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Healthcare Economy
• 2030 forecast: 20,000 bn. US $
Worldwide healthcare expenditure
in 1,000 bn. US $ p. a.
• Appr. 6% annual growth
• USA: #1 national market in the world
(2,233 bn. US $ in 2008)
• Germany: #3 national market in the world
Driven by:
• Demographic change
• Growing consciousness for health
• Medical and technological progress
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Data source: census.gov, destatis
Determinants of the Health Care Sector – United States
and Germany – Healthcare Costs
Healthcare expenditures – overall and per capita
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Data source: census.gov, destatis
Determinants of the Health Care Sector – United States
and Germany – Life Expectancy
Life Expectancy 2010 in USA and Germany
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Data source: census.gov, destatis
Determinants of the Health Care Sector – United States
and Germany – Demographic Change
Development of population 1980 – 2050 (est.)
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Innovation and the Health Care System
Industries delivering to the healthcare system are highly innovative…
• Pharmaceuticals and biotechnology
• Medical technology
• E-Health
but…
• Complex and expensive regulatory processes
• Lack of competition
• Inefficient management structures
• Lack of strategical development
the system as a whole suffers from an enormous lack of efficiency
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German Healthcare, a Communication Jungle
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A Possible Future of Healthcare in Germany?
Status quo
Postulation
Supplier-oriented, sectoralized
Population-oriented, integrated
Source: Glaeske, Gerd: Gesundheitsversorgung wohin? – Welche Potenziale und Barrieren zeigen die aktuellen
gesundheitspolitischen Entwicklungen? Vortrag, 1. APOLLON Symposium der
Gesundheitswirtschaft am 30.10.2009 in Bremen
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Population-oriented, integrated Healthcare
• The federal Committee of Health Experts postulates:
• Establishing a competition of quality across sectoral borders instead of a
competition of prices and health fund fees
• Establishing an economical understanding of process chains and value added
chains in the healthcare system
• Organizing these chains on the local and regional level:
„All business is local“
Regional platforms required for processes of interaction
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Gesundheitswirtschaft Nordwest e. V. –
Core Competences
Inerface between healthcare sectors:
• Gesundheitswirtschaft Nordwest e. V. unites stakeholders from all sectors of the health
care system:
Medical care, healthcare funds, scientific institutions, subcontractors, interest groups,
chambers of commerce
System-oriented approach:
• Gesundheitswirtschaft Nordwest e. V. consequently pursuits a systemary
understanding of healthcare, with regard to complex correlations and structures of
interaction between stakeholders
Social capital:
• The association’s control effect is not based on economic or structural power, but on
building trust through social relationships between the actors.
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The Health Care Sector in Our Region
• 155.000 jobs provided – the # 1
economical sector!
• Hospitals, care facilities, health-related
ICT, medical products and biotechnology
companies with national and
international reputation
• 10 bn € value added annually
• 15 spas for medical rehabilitation and
health tourism
• Special competence in medical
rehabilitation and care for the elderly
people
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Research and Innovation in the Health Sector –
Comprehensive like Nowhere Else in Germany
31 academic study programs at eight universities:
APOLLON University, e. g.:
• Health Economics
• Health and Care Management
Bremerhaven University of
Applied Sciences
• Biotechnology
• Medical Engineering
Jade University of Applied
Sciences, e. g.
• Audiology
• Ambient Assisted Living
Bremen University, e.g:
• Public Health and Care
• Health Economics
• Psychology
Oldenburg University, e.g.:
• Human Medicine (NEW!)
• Audiology and Health-related
ICT
Jacobs International University
• Social and Cognitive
Psychology
• Biochemistry, Neurobiology
Vechta University
• Gerontology
Bremen University of Applied
Sciences
• Nursing and Care
Management
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R & D Core Competences of Regional Stakeholderss
Cognition /
Hearing
Care / Nursing
Medical Imaging
Assistive
Technologies
Prevention
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The Value Added Chain Approach:
Clin. Study and
Approval
Idea
Research and
Development
Scientific
Result
Prototype
Product
Market Research
Financing,
Partnering
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Market
Entry
Value Added Chains:
z. B. Healthy Living for Elderly People
Research
(Technology)
Project
developers, Real
Estate business
Health Care
Sectors
Research(Social)
Financing
(Banks)
Home Care
Architecture
Building industries
and crafts
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Competition: Health Regions of Tomorrow
Initiated by: Research Union Economy & Science
Organized by: German Ministry of Research and Technology (BMBF)
„The strategical objectives in the field of health can only be reached by close cooperation between
all affected institutions. Progress will be best visible and noticeable at the local level, when it
reaches people where they are living.“
Main objective:
„Meeting the complex challenges in the healthcare system.“
e. g. by:
• Designing innovative service products
• Berücksichtigung besonderer regionaler Herausforderungen
• Combining medical, preventive, care, and social supplies and demands
• Optimizing collaboration between key regional stakeholders
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GAIN – the regional prevention strategy
• GAIN = Gesundheitspotentiale aller stärken: Innovationsnetzwerk Nordwest
„Strengthen everybody‘s health potential in the north-western innovation
network“
• Focussing on promoting healthy lifestyle (food and physical activity) instead of
preventing diseases
• Using internet-based and real network structures
• Focussing on communication and strategical marketing:
Outside of the classical healthcare sectors!
• 19 consortium partners from science, healthcare and economy
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You‘re welcome!
Ansgar Rudolph
General Manager
Gesundheitswirtschaft Nordwest e. V.
Hinter dem Schuetting 8
D-28195 Bremen
Tel.: +49 (0)421 27 81 99 64
Fax: +49 (0)421 27 81 99 89
[email protected]
Claudia Kloehn
Project Manager
Gesundheitswirtschaft Nordwest e. V.
Hinter dem Schuetting 8
D-28195 Bremen
Tel.: +49 (0)421 27 81 99 71
Fax: +49 (0)421 27 81 99 89
[email protected]
www.gesundheitswirtschaft-nordwest.de
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