Axel Springer Media Impact

Axel Springer Media Impact
Fact Sheet
Company
Axel Springer Media Impact is a business division of Axel Springer AG and markets the portfolio of the newspapers (national
advertising of BILD, BILD am SONNTAG, WELT-Group, BERLINER MORGENPOST, B.Z. and HAMBURGER ABENDBLATT),
the magazines and their associated digital media. With its high-coverage media portfolio the business division is one of
Germany’s leading convergent media marketing and sales organizations.
Axel Springer Media Impact is a byword for strong brands, high coverage and the extraordinary ability of linking these
brands to form individual and innovative communication solutions.
Advertising clients are able to reach their target groups always and everywhere: crossing brands from BILD to HÖRZU,
WELT to MUSIKEXPRESS, crossing print, online and mobile media. Our ultimate ambition is absolute customer orientation:
Following the maxim of “One Face to the Customer” Axel Springer Media Impact offers advertising clients optimum service
as a one-stop shop.
Telephone: 0800-664 77 88
Fax:
0800-664 77 89
E-mail:
[email protected]
www.axelspringer-mediaimpact.de
Axel Springer Media Impact
Axel Springer AG
Axel-Springer-Straße 65
10888 Berlin
Management
Peter Würtenberger, Chief Marketing Officer Axel Springer AG
Facts and figures
Establishment:
Employees:
Locations:
Coverage:
Gross sales:
1 January 2008
more than 400
seven national sales offices (Berlin, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, Stuttgart);
seven international sales offices abroad (USA, United Kingdom/ Republic of Ireland, Benelux,
France/ western Switzerland, Italy, Spain, Japan)
more than 70 million*
About 1 billion Euros
Publications
Newspapers
BILD (national)
Hamburger Abendblatt
BILD am SONNTAG
WELT
Berliner Morgenpost
WELT am SONNTAG
B.Z.
WELT KOMPAKT
Women and Family:
BILD der FRAU
FRAU von HEUTE
JOLIE
FAMILIE&CO
BABY&CO
SPIELEN und LERNEN
LILLEBI
Lifestyle and Music:
YAM!
MÄDCHEN
POPCORN
MUSIKEXPRESS
ROLLING STONE
METAL HAMMER
SOUNDS
TV program guides:
BILDWOCHE
FUNK UHR
HÖRZU
TV DIGITAL
TV GUIDE
TV NEU
Automobiles and Sport:
autobild.de
AUTO BILD Mobil
geileKarre.de
motoso.de
Lifestyle and Music:
yam.de
mädchen.de
musikexpress.de
rolllingstone.de
metal-hammer.de
The AvaStar
TV program guides:
hoerzu.de
funkuhr.de
tvdigital.de
Magazines
Automobiles and Sport:
AUTO BILD
SPORT BILD
Computers and Infotainment:
COMPUTER BILD
COMPUTER BILD SPIELE
AUDIO VIDEO FOTO BILD
Digital Media
General Interest:
abendblatt.de
BILD.de
BILD Mobil
B.Z. online
morgenpost.de
WELT.de
WELT Mobil
Women and Family:
goFeminin.de
jolie.de
onmeda
* MA Pressemedien 2008 II and AWA 2008 (Gross Rating Points), AGOF internet facts 2008-II (unique users (m), overlaps not considered, time period: average month)
April 2008
Status: 1 October 2008