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Presseinformation
Press release
Communiqué de presse
Informazione stampa
23rd European Outdoor
Trade Fair
July 13 – 16, 2016
Friedrichshafen, Germany
23. Europäische
Outdoor-Fachmesse
13. – 16. Juli 2016
Friedrichshafen, Bodensee
16/07/2016
More international visitors and high satisfaction ratings: 960
exhibitors met 21,507 trade visitors from 92 countries, 60
per cent of them specialist retailers - key decision makers
and retailers from Germany, Europe and around the world new show dates for 2017 welcomed
OutDoor 2016: Prized platform
for the international outdoor
industry
Friedrichshafen - Once again, the OutDoor has
confirmed its position as the leading international
outdoor trade show. From start-up founders,
retailers and key SME decision makers to CEOs from
major outdoor brands - Lake Constance welcomed
over 21,507 trade visitors (2015: 21,464) to the 23rd
edition of the show. The international nature of the
show also increased with visitors from over 92
countries (2015: 85). "We are really pleased. The
international appeal of the OutDoor show is
increasing and it continues to act as the focal point
for the entire industry, even in these challenging
times,” concluded Klaus Wellmann, CEO Messe
Friedrichshafen and Stefan Reisinger, Head of
OutDoor at the end of the show on Saturday. In
addition, all twelve exhibition halls and the full open
air exhibition grounds were filled to full capacity
with the stands of 960 exhibitors from 40 countries.
2016
Abteilung Kommunikation
Wolfgang Köhle
Phone: +49 7541 708 - 307
Fax: +49 7541 708 - 331
E-Mail: [email protected]
1/5
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.com
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
Press release
Communiqué de presse
Informazione stampa
23rd European Outdoor
Trade Fair
July 13 – 16, 2016
Friedrichshafen, Germany
23. Europäische
Outdoor-Fachmesse
13. – 16. Juli 2016
Friedrichshafen, Bodensee
The multi-faceted combination of new concepts, product
innovations and in-depth presentations and discussions at
the industry summit provide a tangible impression of the
outdoor market of the future. "Once again, OutDoor has
proved to be an excellent showcase of the latest
developments in our sector. Walking around the halls, I was
struck by the high quality booths and the great standard of
communications material used to promote many new and
exciting products. All of this demonstrated to me that our
industry has truly come of age. Our collective challenge is
to sustain the momentum we have created and secure long
term prosperity for the whole market by encouraging new
consumers to participate in outdoor activities. The
exhibitors, various events and networking at Messe
Friedrichshafen have provided one of the platforms that we
can use to achieve that.” said Mark Held, General Secretary
European Outdoor Group (EOG).
Attendance by nearly all leading companies and the
high-quality offer from all areas of the outdoor industry
created significant interest. There was a lively buzz at the
exhibitor booths. For example, Oliver Robens, Sales
Director Craghoppers, was delighted: "We had a really
successful Outdoor 2016 with much larger numbers of
visitors to our stand. We completed a lot of new contracts
and have made lots of new customers too. In addition, we
were really pleased with the high volume of sales with
existing customers.” Ond?ej Neuman, Managing Director
Czech manufacturer Direct Alpine added: "The OutDoor is
our most important trade show. It’s got a solid,
international reputation. All our customers from all over the
world come here to meet us. It’s the most important
meeting point during the season.”
2016
Abteilung Kommunikation
Wolfgang Köhle
Phone: +49 7541 708 - 307
Fax: +49 7541 708 - 331
E-Mail: [email protected]
2/5
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.com
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
Press release
Communiqué de presse
Informazione stampa
23rd European Outdoor
Trade Fair
July 13 – 16, 2016
Friedrichshafen, Germany
23. Europäische
Outdoor-Fachmesse
13. – 16. Juli 2016
Friedrichshafen, Bodensee
Marc Fischer, Senior Director BU terrex adidas group was
also positive: "adidas outdoor, now called adidas terrex,
had an outstanding OutDoor 2016. It’s a central platform
that allowed us to successfully present our new Terrex
multi-mountain-sports positioning to both retail and the
media.” The trade fair also received a thumbs up from new
exhibitors celebrating their OutDoor premieres. For
example Maximilian Nortz, Managing Director International
Business Europe from South Korean market leader Blackyak:
"This was our first time at the OutDoor and we were really
pleased with the number of visitors to our stand. Right from
the start of day one, we had lots of key customers who
were all convinced by our collection and our début on the
European Market. This has confirmed that we are getting it
right - we had really positive results.”
The OutDoor’s new conceptual changes were well-received.
Both the revised hall plan and new key themes in the East
Entrance with the new Outdoor Industry Award display, the
trend shows and trend windows plus the popular OutDoor
Conferences resulted in a very communicative edition of
the show. We were delighted to see that we have been able
to inject fresh impetus at so many different levels, which
confirms the OutDoor’s standing as an authentic
community platform,” explained Project Manager Dirk
Heidrich.
And once again, the OutDoor proved to be an important
media event. 1,031 media representatives from 31
countries reported on the events in Friedrichshafen. The
new OutDoor Blogger Base with its extensive program of
talks and discussions, tours of the show and social wall
visualisation went down extremely well. Trade visitors and
2016
Abteilung Kommunikation
Wolfgang Köhle
Phone: +49 7541 708 - 307
Fax: +49 7541 708 - 331
E-Mail: [email protected]
3/5
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.com
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
Press release
Communiqué de presse
Informazione stampa
23rd European Outdoor
Trade Fair
July 13 – 16, 2016
Friedrichshafen, Germany
23. Europäische
Outdoor-Fachmesse
13. – 16. Juli 2016
Friedrichshafen, Bodensee
exhibitors alike enjoyed an active dialogue with the 137
international bloggers.
The trade visitor survey whose responses came 60 per cent
from retailers, 20 per cent from the industry and the same
percentage from outdoor agencies and service providers
confirmed the importance of the show. 90 per cent of them
described visiting the trade show at Lake Constance as
important or very important. The economic situation in the
outdoor industry was ranked by 46 per cent as improving
and by 37 per cent as stable. 85 percent of guests at the
show confirmed that they will be attending OutDoor 2017.
New OutDoor dates for 2017
Next year, the 24th OutDoor at Lake Constance moves
forward to June 18 - 21, 2017 and will run from Sunday to
Wednesday. The move will allow the show to reflect what is
happening in the industry at the best possible time. The
overall response at OutDoor 2016 confirmed that this is the
right move and that order deadlines will not get pushed
forward. Sport 2000 Managing Director Hans-Hermann
Deters explained: "The new OutDoor dates and earlier
timing also suits our approach to downstream retailers with
the "Outdoorprofi” and "Laufprofi” order fairs. All parties
will benefit from the common marketplace and high level of
new innovation. Attending will make it easier to
subsequently make the right purchase decisions.” The 25th
Outdoor will take place in two years’ time from June 17 - 20,
2018.
For more information please visit: www.outdoor-show.com
and www.facebook.com/OutDoor.Show.
2016
Abteilung Kommunikation
Wolfgang Köhle
Phone: +49 7541 708 - 307
Fax: +49 7541 708 - 331
E-Mail: [email protected]
4/5
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.com
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
Press release
Communiqué de presse
Informazione stampa
23rd European Outdoor
Trade Fair
July 13 – 16, 2016
Friedrichshafen, Germany
23. Europäische
Outdoor-Fachmesse
13. – 16. Juli 2016
Friedrichshafen, Bodensee
Note to Editors: Characters (with spaces): 6221
In case of further questions please contact our press
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2016
Abteilung Kommunikation
Wolfgang Köhle
Phone: +49 7541 708 - 307
Fax: +49 7541 708 - 331
E-Mail: [email protected]
5/5
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.com
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann