teltarif.de Onlineverlag GmbH
Transcrição
teltarif.de Onlineverlag GmbH
teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS teltarif.de has TARGETING been reporting USER on TOPICS the CONCEPTS German ADS market RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT of telecommunications for more than fifteen years. The content on teltarif.de includes the following four areas: ● daily reports, news coverage and reviews ● detailed background and advisory information ● tariff calculators and databases for many areas in the field of telecommunications (mobile phones, tablets, telephony, internet) ● community with more than 50,000 users teltarif.de is focused on all aspects of telecommunications. It does not only appeal to private users but also to business customers and professionals. A weekly newsletter summarises the most important events and topics. A mobile version of teltarif.de (mobil.teltarif.de) as well as the iPhone and Android App allow users to access teltarif.de from portable devices. Date: 12.01.17 www.teltarif.de/media 1 teltarif.de Onlineverlag GmbH Your access to the German telecom audience AGOF UNITS TRAFFIC TARGETING USER TOPICS With around 1.57m Unique Users (AGOF digital CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT facts 2016-10) teltarif.de is one of the most Website reach (source: AGOF, digital facts 2016-10, total population from 10 yrs + for an average month) widely read digital special interest magazines Overall website (df) Unique User 1,570,000 on telecommunications and mobile tech! Desktop website (if) Unique User 1,130,000 Mobile website (mf) Unique User 490,000 Additionally, teltarif.de is member of the IVW, the German Audit Bureau of Circulations, a neutral and independent organisation for Website traffic (source: IVW, December 2016) Overall website auditing media reach and traffic. Among the examined special interest titles on Desktop website telecommunications teltarif.de has had the highest number of visits per month for more Mobile website than 10 years. The table to the right contains an overview on the latest website reach and traffic of PageImpressions 7,254,273 Visits 3,420,090 PageImpressions 5,200,818 Visits 2,311,371 PageImpressions 2,053,455 Visits 1,108,719 E-mail Newsletter Weekly dispatch Subscribers 135,000 teltarif.de according to AGOF and IVW. Date: 12.01.17 www.teltarif.de/media 2 teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS TARGETING USER TOPICS teltarif.de has been licensee of the AGOF since CONCEPTS ADS RATES DISCOUNT MOBILE Insertion unit 2005. The market media survey digital facts REFERENCE TERMS CONTACT Unique User (Ø month) Contacts (Ø month) 70,000 520,000 provides information on the sociodemographic Homepage and psychographic data not only for users of Mobilfunk (mobile telephony) 750,000 1,550,000 teltarif.de in general but also for specific parts Festnetz (fixed line) 290,000 530,000 of the site (insertion units). Internet 500,000 950,000 Breitband-Internet (broadband internet) 280,000 440,000 Mobiles Internet (mobile web) 180,000 240,000 490,000 900,000 Smartphone 370,000 650,000 Tablets 240,000 370,000 Mobile Computing 470,000 800,000 Business 480,000 820,000 Lifestyle 240,000 350,000 80,000 110,000 Advertisers can specifically book these insertion units. You can find an overview of current insertion units and their reach on our desktop website www.teltarif.de in the chart to the right. Handy&Co. (mobile phones & other hardware) Reise (travelling) Source: AGOF digital facts 2016-10 for teltarif.de; based on: 107,103 unweighted cases (desktop internet users in the last three months from 10 yrs +); readings in Unique Users and contacts for an average month in the survey period of August till October 2016 for the desktop website (if). Date: 12.01.17 www.teltarif.de/media 3 teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT 1. Content targeting: By booking certain insertion units on teltarif.de or specific contents within these insertion units, advertisers get an ideally fitting editorial environment for their advertisements. This helps to maximize the direct correlation between editorial content and advertised product. With pleasure, we provide the exact data on target groups of the insertion units based on the AGOF digital facts. 2. ISP- and regional targeting: Additionally, teltarif.de offers a targeting based on IP-adresses. Advertisements will only appear for users who use a certain internet service provider or a specific connection point of a corresponding city or federal state. 3. Behavioural targeting: This approach is based on the anonymous behaviour patterns of users. Advertisers meet their target group, wherever they are on teltarif.de. 4. Frequency capping: For every type of advertisement the distribution can be optimized with regard to the frequency of ad impressions. By applying cookies, it is possible to show an advertisement only once during a certain period of time to the same user or to define how often an advertisement can be seen by the same user within the whole campaign. The acceptance as well as the effect of the advertisement will be increased equally. Date: 12.01.17 www.teltarif.de/media 4 teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS Gender TARGETING USER TOPICS User proportion (%) male Index 69 female 31 CONCEPTS ADS RATES Education 140 No gr aduation 61 Gener al Education DISCOUNT MOBILE User proportion (%) 14-19 122 52 19 24 174 30-39 24 173 below 1000 EUR 127 1000 - 2000 EUR 77 2000 - 3000 EUR 28 3000 EUR and mor e 40-49 21 50-59 60 and older 14 9 105 31 153 21 Univer sity 20-29 CONTACT 90 Abitur (A-Level) 8 TERMS Index 3 Secondar y Age REFERENCE 147 27 Household net income 79 8 72 20 100 26 46 128 Source: AGOF digital facts 2016-10 for teltarif.de; based on: 113,898 unweighted cases (total population from 14 yrs +); readings in percent and as an index for an average month in the survey period of August till October 2016 for the overall digital offer; Index: Proportion of the target group on teltarif.de (desktop and mobile) in relation to the proportion in the total population. Date: 12.01.17 www.teltarif.de/media 5 teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT Topics 2017 Period Topic January hardware trade fairs and events 2017 tablets, ultrabooks, smartphones, gadgets January CES, Las Vegas February - March MWC, Barcelona February fixed line, DSL tariffs, cable, double-/tripleplay, technology March mobile telephony mobile lifestyle, mobile communication, tariffs April smartphones latest devices, reviews, comparisons May technology/services telecom. network, streaming, cloud, software as a service June travelling, mobile web calling and surfing abroad, flats, tethering July discounter bargain check, discounter tariffs, hardware deals August PC, technology, internet tariffs, DSL, cable, double-/tripleplay, technology September smart home smart TV, smart home, IoT, entertainment October hardware smartphones, (mobile) router, NAS November mobile telephony tariffs, mobile web, mobile communication December X-mas seasonal guides, gift advice Date: 12.01.17 www.teltarif.de/media March CeBIT, Hannover May - June Anga Com, Cologne June Google I/O, San Francisco; Apple WWDC, San Francisco August Bundesliga-Start September IFA, Berlin; prob. new iPhone Exklusive advertising presence within our monthly editorial main topic. Please note the table “Topics 2017“ to the left for your guidance. Additionally, Specials for trade fairs and events or even advertisers interest are possible. We are looking forward to hearing your suggestions! 6 teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT Presenterbranding Media services within the Topic-Specials MOBILE REFERENCE TERMS CONTACT Teaserbox (framed) incl. Minibanner Content-integrated large formats on every article of the Topic-Special as well as a fixed-placed special format beneath the articles Special Teaserbox incl. Minibanner of the advertiser on various subpages on teltarif.de Teaserbox and every Topic-Special content retain a presenter-branding, which also will be displayed on the newsteaser on the teltarif.de-homepage as well as in the list of news Lagre format, e. g. ContentAd Comprehensively addressing to users within the Topic-Specials! Sole attention for the exclusive advertising partner guaranteed! Connection between the advertiser and the Topic-Special of teltarif.de is alwalys obvious! The image will be completely transfered! Special format Date: 12.01.17 www.teltarif.de/media 7 teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT Popuplar advertising concepts on teltarif.de for Large format, e. g. ContentAd - Campaigns Sales-Button Ad package: Strong-selling formats in one package Combination of large banner and salesformats High attention by the large format (e.g. ContentAd, TandemAd), because we show just one per site view and always above the fold Salesformats Sales-Button and Target-Link function as reminders of the the large format's advertising message and encourage additional clicks Attractive averaged CPM! Target-Links Tariff-Placements: Content-fitting order links for tariffs Slider and teaser on exactly those contents, which are about tariffs Tariff-Placements Additional orders increase the total performance of the budget-effort CPC or CPO settlement basis No need for additional creative effort Date: 12.01.17 www.teltarif.de/media 8 teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT Popuplar advertising concepts on teltarif.de for - Campaigns Topic-Special: Exclusive advertsing partner of a topic-month Exclusive advertising presence within a Topic-Special, fairs and events or at special advertiser interest Positioning of the advertiser as matching to the content and as a premium provider Skyscraper as a large format & Teaserbox incl. Minibanner Branding-Offensive: Event placement on teltarif.de Bookable on a daily basis Fixed placement of a large banner on the homepage as well as delivery on every user's first view of the day, even if the visit starts at a subpage Maximum reach and great attention! e. g. BillboardAd incl. coloured backgroud Date: 12.01.17 www.teltarif.de/media 9 teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS ADS RATES DISCOUNT MOBILE ContentAd Skyscraper BigSize Sales-Button BillboardAd Wallpaper XXL-Rectangle HalfpageAd REFERENCE TERMS CONTACT Target-Link Layer If you want to use further (special) formats, please do not hesitate to contact us. Date: 12.01.17 www.teltarif.de/media 10 teltarif.de Onlineverlag GmbH Your access to the German telecom audience AGOF UNITS TRAFFIC TARGETING USER TOPICS CONCEPTS ADS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT Ad Specifications For mat 1 Size Sales-Button 2 Tar get-Link 3 BigSize-Banner 6, 7 Medium Rectangle/ContentAd 6, 7, Skyscr aper Layer 6, 7 7, 8 Ex pandable Banner 5, 7 HalfpageAd Inter stitial 7, 8 Newsletter Ad XXL-Rectangle Adver tor ial, Sponsor ed News, Pr emium company page Adteaser 20 kB - 8 kB 3 3 Yes no 728x 90 120 kB 40 kB Yes 300x 250, 160x 600 120 kB 40 kB Yes max . 450x 450 120 kB 40 kB Yes 200 kB 80 kB Yes each 120 kB each 40 kB Yes 200 kB 80 kB Yes 300x 600, 450x 337 / 540x 405 200 kB 80 kB Yes on demand 200 kB 80 kB Yes 120x 180 + 50 char acter s headline + 450 char acter s main tex t - 12 kB No on demand - - No 88x 31 - 8 kB No 100x 100 + 45 char acter s headline + 275 char acter s main tex t - 10 kB No 88x 31 + 20 char acter s headline + 125 char acter s main tex t - 8 kB No 3 Tar ifDB-Button (Button on tar iff r esult pages) 4 Tex tteaser - standar d + 450x 450 5, 7 3 Redirect JPG, PNG (Fallback) (3rd Party) 820x 90 + 160x 600, 800x 250 Billboar dAd 5, 7 5, 7 M ax. kB for GIF, 150x 125 or 160x 600 to max . 450x 600 TandemAd (Standar d + Layer ) 7 , 8 Wallpaper HTM L5 88x 31 + 50 char acter s 728x 90 to max . 728x 450, 300x 250 to max . 450x 450 6, 7 M ax. kB 1 For more information on advertising formats see: http//www.teltarif.de/media 5 Please deliver an additional HTML-Hexcode for the background colouring within the "Branding-Offensive" 2 Animated GIF or JPG/PNG, HTML 5 is not possible 6 Starts expanded if requested 3 Only text und static GIF/JPG/PNG, HTML 5 is not possible 7 Streaming is possible (max. 30 sec., sound does not start automatically) 4 Only static GIF/JPG/PNG, HTML 5 is not possible 8 Automatic closing function for layer formats after max. 10 seconds (for interstitial after max. 30 seconds). Manual closure must be possible after the 1st second. Date: 12.01.17 www.teltarif.de/media 11 teltarif.de Onlineverlag GmbH Your access to the German telecom audience AGOF UNITS TRAFFIC TARGETING USER TOPICS CONCEPTS ADS Small formats DISCOUNT Run of site CPM EUR MOBILE REFERENCE 1 Larg e form ats Run of site CPM EUR Targ eting CPM EUR 19.00 52.00 ContentAd / Skyscr aper 45.00 52.00 64.00 64.00 Wallpaper / Billboar dAd 75.00 75.00 HalfpageAd / XXL-Rectangle 75.00 75.00 Inter stitial 2 100.00 100.00 2 Special form ats Settlem entbasis Newsletter Ad CPM EUR 1 per day Br anding-Offensive (Event-Placement) 4, 5 on r equest Topic-Special on r equest Tar ifDB-Button (Button on tar iff r esult pages) Tex tteaser with image Tar iff-Placements 1 / Fixed pr ice EUR 1 - / fr om 1,500.00 5 per distr ibution to 135,000 subscr iber s Adver tor ial / Pr emium company page 1 2.50 1 BigSize-Banner Layer / Ex pandable / Tandem For mate CONTACT 2.50 2.50 3 TERMS Targ eting CPM EUR 2.50 3 Sales-button Tar get-Link RATES RATES - / 1,500.00 on r equest on r equest volume 16.50 / - volume 25.00 / - on r equest on r equest 1 Minimum volume per booking EUR 1,500 2 Frequency Capping at least 1/day: ad displays not more than once a day. 3 This format is only available in a package with formats starting at CPM EUR 45 (large format). The maximum booking of small formats can be eightfold the volume of the large format. A combination of small and large formats booked in context with a special price promotion is not possible. 4 The so-called Branding-Offensive includes a fixed-placement on the homepage of teltarif.de as well as the user's first view. The Branding-Offensive is bookable on a daily basis. 5 Weekdays (Mon – Fri): EUR 2,250.00/day (75,000 adviews/day guaranteed). Weekenddays and holidays: EUR 1,500.00/day (50,000 adviews/day guaranteed) Date: 12.01.17 www.teltarif.de/media 12 teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT The following scale of discount is valid for all advertising customers. It refers to the annual turnover that a customer generates on teltarif.de. Basis of this discount scheme is the annual gross turnover (pre-discounts, pre-allowences). A discount applies only when a particular investment level has been reached. Retrospective discounts are not possible. Gross turnover discount EUR 25,000 or more 2.5 % EUR 50,000 or more 5.0 % EUR 100,000 or more 8.0 % EUR 200,000 or more 12.0 % EUR 400,000 or more 15.0 % For alternative discounts, e.g. discounts for advertising tests, repayments and long term bookings or new customers discounts, please contact us directly. Other discounts cannot be combined with the discounts shown in the table above. Date: 12.01.17 www.teltarif.de/media 13 teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT teltarif.de also offers a dedicated mobile site: mobil.teltarif.de, allowing our reders on the go access to the latest information on the market of telecommunications! According to AGOF mobile facts 2016-10 mobil.teltarif.de reached 490,000 Unique User (10 yrs +) in an average month. The IVW measured a traffic of 1.108.719 Visits and 2.053.455 PageImpressions in December 2016. The teltarif.de app can be installed on iOS or android for free. With the teltarif.de App users can read current news, evaluations, test reports and advices for consumers. It is also possible to use the 0180 phone book flexibly on the go. Clients find several options for advertisements on mobil.teltarif.de. There are many options for targeting. Furthermore, clients can use the popular and successful concepts from www.teltarif.de to approach the mobile costumers: Mix of advertising banners within the Mobile Ad package for sales campaigns Native textual advertisement integration Branding-Offensive at mobil.teltarif.de to reach all mobile users! You can find further details to the advertising possibilities in our mobile ratecard: https://www.teltarif.de/media/mediadaten_mobil.pdf. Mobile Rectangle Date: 12.01.17 Mobile Target-Link www.teltarif.de/media 14 teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT Several companies from different industries use the advantages of advertising on teltarif.de: Mobile radio providers 1&1, Deutsche Telekom, mobilcom-debitel, Telefónica, Vodafone ... No frills providers Aldi Talk, BASE, blau.de, Congstar, Fonic, Klarmobil, otelo, simyo ... Broadband providers 1&1, Deutsche Telekom, Tele2, Telefónica, Vodafone ... Call-by-Call providers 01013, 01070, 3U, easybell, freenetPhone, Sparcall, Ventelo ... Telecommunications for business customers Auerswald, Deutsche Telekom, meetyoo, S-KON, Telefónica, Vodafone ... Local providers EWE, htp, KDG, KielNET, M-net, NetCologne, Unitymedia/Kabel BW ... Mobile phone producers Allview, HTC, Nokia, LG, Samsung, Sony ... Mobile phone shops Getmobile, handyflash, Logitel, Preis24.de, Sparhandy ... Navigation devices Blaupunkt, Garmin, TomTom ... Computer hardware & software AVM, Bitdefender, Dell, Hewlett Packard, Intel, Kaspersky, Netgear, Strato ... Lifestyle products and consumer electronics Apple, Casio, LG, Samsung ... Travel business Deutsche Bahn, Lufthansa, Swiss, TUI, Ukraine International Airlines, ... Ethno marketing E Wie Einfach, Lebara Mobile, Ortel Mobile, Turkcell, Voicecash, Western Union … Others BMW Mini, Google, Hannoversche Direkt, Panasonic, SAP, Viacom ... Date: 12.01.17 www.teltarif.de/media 15 teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT §1 Contractual basic conditions The terms and conditions of this rate card and all subsequent rate cards incorporate and supplement every offer and service of the teltarif.de Onlineverlag GmbH (short: teltarif.de). teltarif.de will not be bound by the terms and conditions of other parties that conflict with its policies, unless teltarif.de has specifically agreed in writing. The validity of this rate card ends automatically with the publication of a new one. §2 Conclusion of a contract All offers of teltarif.de are always non-binding. A contract is only concluded and valid starting from the point in time, when it is acknowledged in writing, by fax or e-mail by teltarif.de. §3 Advertising material §3.1 Contents The client shall be solely responsible for ensuring that any advertising material complies with international and national law and for compliance with the current technical specifications for the display of advertisement of teltarif.de. Naming or referencing competitors of teltarif.de (no matter if print or online) or the usage of sexual content is prohibited. It has to be assured that the advertisement does not present any risk neither to the user's computers nor to servers of teltarif.de. This includes the coding, which might be sensitive to third party inference. The same applies to the websites which are accessed one mouse-click after the advertisement banners. Formatting instructions of teltarif.de have to be followed. If there is reasonable doubt, teltarif.de reserves the right to remove or decline to accept the pieces of advertisement, while still billing the unused insertion units, if they cannot be sold on short notice. §3.2 Supply Advertising material must be submitted to teltarif.de ([email protected]) three working days (format .gif or .jpg, max. 12 KB) or in case of premium company page and wallpaper one week in advance of the publication date. The exchange of advertising material is possible within the same time frame at no cost. The customer has to send in at least one technically impeccable piece of advertising material within the prescribed period. Otherwise teltarif.de may alter or shorten the flight dates, use the advertising space for other puposes and/or call for compensation for lost profits if the not-used capacities cannot be sold otherwise at short notice. Date: 12.01.17 www.teltarif.de/media 16 teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT §4 Cancellation charge When cancelling a campaign before the start of the distribution, teltarif.de charges the following cancellation fees: 0 % of gross budget until 10 working days before campaign starts, 25 % of gross budget until 2 working days before campaign starts, 50 % of gross budget 2 working days before campaign starts or later. §5 Distribution of the advertising material The advertising material is always delivered via the ad- and web server of teltarif.de. If the customer or his media agency interconnects a further server, the customer or his media agency is fully responsible for the reliability of that server. Should teltarif.de fail to display the advertisement in accordance with the insertion order due to the failure of an external server of the advertiser, the advertiser will remain liable for the full amount indicated on the insertion unit. If the insertion unit remains free because of defects of the external server (e.g. error in configuration, blackouts, etc.), teltarif.de reserves the right to invoice the advertising space as if the advertisement material would have been displayed correctly having used the teltarif.de server. §6 Payment teltarif.de issues invoices at the start of an advertising campaign. The invoice is payable within 30 days without deduction. If a payment takes place within 10 days then a 2% cash-discount is possible. In case of a delayed payment teltarif.de, at its option, may immediately terminate the contract and shut off all running advertisement of the customer. §7 Liability teltarif.de can only bemade liable for compensation if there is reasonable suspicion of gross negligence or intent. teltarif.de is not liable for any technical malfunctions outside its sphere of responsibility. The liability for personal injuries remains unaffected. §8 Place of delivery/area of jurisdiction Place of fulfilment of all services and place of jurisdiction is Berlin, Germany. This agreement shall be interpreted, construed and enforced in all respects in accordance with the German law. Date: 12.01.17 www.teltarif.de/media 17 teltarif.de Onlineverlag GmbH Your access to the German telecom audience TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT CONTACT teltarif.de Onlineverlag GmbH, Marketing Gunnar Hein, Robert Eger, Jessica Fiebelkorn-Öztürk, Lukas Fricke, Sabrina Müller, My An Ton Brauweg 40, 37073 Göttingen, Germany Tel.: +49 (0)551 / 51 75 7-10, Fax: +49 (0)551 / 5 17 57-11, mobile: +49 (0)163 / 748 2221 E-Mail: [email protected] WWW: www.teltarif.de/media Current rate card: www.teltarif.de/media/ratecard.pdf teltarif.de is member of Date: 12.01.17 teltarif.de is licensee of www.teltarif.de/media 18