Bosch Lighting

Transcrição

Bosch Lighting

Bosch – Product Portfolio
Bosch
Lighting
Automotive Aftermarket
1
AA/SIA-MA Customer Marketing | 05/2013 | © Robert Bosch Middle East FZE 2013. All rights reserved, also regarding any disposal, exploitation,
reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
Lighting – Portfolio (without Bulbs)
Auxiliary
lamps
Work
lamps
Driving
lamps
Rallye 175
ECE & SAE/
Xenon ECE
Fog
lamps
Flood
lamps
Spot
lamps
Rallye
225
Navigator Navigator Xenon Navigator
LED
ECE / pencil ECE / pencil
Touring
140
Profi 210
Touring
190
Rallye
225
ASW 105 Kiruna 140
Touring
190
Touring
140/190
Rallye
175
Profi 210
Profi 210
Compact
Touring
Pilot 160
100
165
Pilot 175 /
Pilot 225
Touring
Compact
Pilot 160
165
100
Scout
Compass Compass
Pilot 150 Touring 170
1000
3000
Pilot 150 Touring 170
Compact 100/
Pilot ASW 140x65 Pilot
Pilot 135
Pilot 100
100 Leisure
145/150 Pilot 155
Single / Double 140/160
Touring
190
Pilot 100
Pilot 135
Pilot 140
Pilot 155
Pilot X Kiruna 140 Rallye
35 W / 45 W Xenon 175 Xenon
Pilot X
35 W
Professional
RKLE 200
Form A
Rotating
beacons
RKLE 200
Form B1
RKLE 200
Form B2
RKLE 200
Form D
RSWA 100/
RSWF 100
Floodlight
Standard
RE-60
Form A
RE-60
Form B
RE-60
Form D
RE-60
Form FLX
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AA/SIA-MA Customer Marketing | 05/2013 | © Robert Bosch Middle East FZE 2013. All rights reserved, also regarding any disposal, exploitation,
Lighting Bulb DIY program
3
Customer Marketing / AA/SIA-MA | 05/2013 | © Robert Bosch Middle East FZE 2013. All rights reserved, also regarding any disposal,
exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
Rotating Beacon Truck application
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AA/MKL | 11.2007 | Alle Rechte bei Robert Bosch GmbH, auch für den Fall von Schutzrechtsanmeldungen. Jede Verfügungsbefugnis, wie
Kopier- und Weitergaberecht, bei uns.
Rotating Beacon
RKLE 200
RE-60
Professional line
Standard line
High quality requirements
according to ISO 4148.
High quality requirements
according to DIN 14620.
Compliance with ECE R65
Simple operation, installation
and bulb replacement
Enables interference-free radio
reception through interference
suppression (EMC)
High warning effect and visibility
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Rotating Beacon
RKLE 200 form A
RKLE 200 form B
RKLE 200 form D
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Bulbs - the right offer for everyone

Different product lines offer the right bulb for each demand.

Attractive packaging design to achieve optimum sales results: blister packaging and special
packaging.
Blister packaging (DIY)
Special packaging
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Bulbs - POS material

Comprehensive selection of POS material: displays, flyers, application list, …
displays
folders, flyers,
advertisements
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application data list
Bulbs - the star concept

Idea: self-selling products – the special features of every bulb at first
glance.

The service life, range and brightness ratings give an immediate
indication of which bulb is best suited to which demand.
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Bulbs - the self-service range

Quick and easy selling – high-volume references in self-service packaging

Visible display of bulb in strong plastic blister

Different colors to differentiate immediately the different product lines
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8 languages
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Environmentally compatible, easily separated two-material packaging
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AA/SIA-MA Product Presentation
Attractive & convincing – packaging layout
The typical Bosch colors and the
brand name assure brand
recognition 100% (expresses
quality and innovation)
The name of the product line is
clearly displayed in the same
way on all blisters
Space for strong plastic blister for
optimum visibility of the bulb(s)
Dynamic, meaningful
design
High quality
paperboard
Fresh colors for each product
line facilitate the orientation
Important technical
information: type
(ECE), volts and watts
of the bulb
Whole has the size and
form for easy handling in
any shelf system
Product features are
highlighted, product rating
with self explaining
indications of the main
features of the bulb
 ADDED VALUE
Attractive & convincing – packaging layout
Important technical information:
type (ECE), volts and watts of the
bulb
GTÜ quality symbol
(independent German
testing institute)
Name of the product line
Translation of the
symbols/rating on the
front page
Explanation of the bulbs
characteristics, the added
values in 8 languages
Graphical indication of place of
installation/usage of the bulb
Indication of country of
origin
Address of headquarter in
Germany
Part number
Separate area with all further
data: information and safety
symbols, homologation number,
bar code
Bar code
High quality paperboard
Bulb boxes (“emergency kits”)
Always on the safe side:
Maxibox or Minibox – 12V emergency spares of almost
all
vehicle bulbs

Maxibox
7 box types (3 Miniboxes, 4 Maxiboxes)
Miniboxes: H1, H4 or H7  + P21W + R5W + T4W + 3 fuses
Maxiboxes: H1, H4, H7  + P21W + PY21W + R5W + T4W +
P21/5W + W5W + C5W + 4 fuses
Maxibox: H1+H7  + P21W + PY21W + R5W + P21/5W + W5W +
C5W + 4 fuses
Product Features
Product Benefits
Consumer Benefits
Emergency spares of almost all vehicle
bulbs
Selection of the most important vehicle
bulbs
Never miss a bulb
(In some countries it is compulsory to
carry such a bulb emergency box in the
car)
Well thought-out configuration of the
bulbs and the fuses in the box
Extremely compact design
Easy storage
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Minibox
AA/MKE-EU | 05/2013 | © Robert Bosch Middle East FZE 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
BOSCH Light-Star
Product presentation
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C/MSA | 02.10.2012 | © Robert Bosch GmbH 2012. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion,
Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen.
BOSCH Light-Star driving lamp
Available Versions:
Version
15
Bosch Part
Number
Halogen ECE clear
0986310980
Halogen ECE blue
0986310981
Halogen Pencil Beam clear
0986310982
Halogen Pencil Beam blue
0986310983
Halogen ECE/ SAE + LED-Ring clear
0986310984
Halogen ECE/ SAE + LED-Ring blue
0986310985
Xenon 12V ECE clear
0986310986
Xenon 24V ECE clear
0986310987
Halogen SAE clear
0986310988
Halogen SAE blue
0986310989
Abteilung | 02.10.2012 | © Robert Bosch GmbH 2012. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion,
Halogen
Product advantages/USP

Computer calculated reflector for optimum
light yield

Extra robust and corrosion-resistant
stainless steel housing

Modern and shapely design

Constructed for demanding use on
commercial vehicles

Especially long-lasting due to reliable
product quality
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MKE | 29.11.2012 | © Robert Bosch GmbH 2012. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung,
Weitergabe sowie für den Fall von Schutzrechtsanmeldungen.
Halogen – Technical Specifications

Bosch part numbers:

Reference value:
Approval:
Bulb high beam:
Bulb position light:
Weight:
Housing material:
Installation parts:
Luminous flux:
Luminous intensity:
Bracket:
Lens:
Mounting:
Scope of delivery:
Spare parts available:
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0 986 310 980 (ECE clear)
0 986 310 981 (ECE blue)
0 986 310 982 (Pencil Beam clear)
0 986 310 983 (Pencil Beam blue)
37,5 (ECE)
ECE E9; Pencil Beam
H1 (12/24V 55/70W)
W5W (12/24V 55/70W)
1,5 kg
stainless steel (SUS 304)
stainless steel
1100 lumen
160.000 cd
M10, adjustable
clear/blue
upright
with wiring harness set and installation parts
driving-lamp unit, protective cap
Halogen LED

Innovative LED position light

Homogeneous illumination of LED ring

With high-voltage protection
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Halogen LED – Technical Specifications

Bosch part numbers:

Reference value:
Approval:
Bulb high beam:
Bulb position light:
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Weight:
Housing material:
Installation parts:
Luminous flux:
Luminous intensity:
Bracket:
Lens:
Mounting:
Scope of delivery:
0 986 310 984 (clear)
0 986 310 985 (blue)
17,5
ECE E9; SAE
H1 (12/24V 55/70W)
LED: color temperature 5.600 K
lifetime 20.000 h
input voltage 9-33 V
1,7 kg
stainless steel
1100 lumen
75.000 cd
M10, adjustable
clear/blue
upright
Xenon

Innovative gas discharge technology

Xenon control unit preassembled in housing

Even better road illumination due to higher
light yield compared to halogene headlamps
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Xenon – Technical Specifications

Bosch part numbers:

Reference value:
Approval:
Bulb high beam:
Xenon control unit:
Weight:
Housing material:
Installation parts:
Luminous flux:
Luminous intensity:
Bracket:
Lens:
Mounting:
Scope of delivery:
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0 986 310 986 (12 V)
0 986 310 987 (24 V)
37,5
ECE E9
D1S (12/24V 35/70W)
preassembled in housing
1,7 kg
stainless steel
2900 lumen
160.000 cd
M10, adjustable
clear
upright
Dimensions
22
Abteilung | 02.10.2012 | © Robert Bosch GmbH 2012. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion,
Back Up
DIY Product lines
HALOGEN 12 V
Standard
line
Special
feature: Range
Special
feature:
Service life
Special
feature:
Brightness
Special
feature:
Colour effect
Pure Light
For all those who want to buy a bulb within 1 second:
Pure light, the Bosch standard range is always a good choice (OE quality)


Product line color: grey-blue
21 bulb types
(H1, H3, H4, H7, HB3, HB4, H6W, C5W, R5W, R10W, R2, R2 halogen, W1,2W, W3W, W5W,
P21W, PY21W, P21/4W, P21/5W, T4W, K10W)
Product Features
Product Benefits
Consumer Benefits
OE quality
Up to date technology
Reliability, easy buy (product line with the
highest sales volumes)
Extremely broad product line (23 part
numbers)
The right bulb for each application in the
vehicle
Always get what you need, no
disappointment at the POS
25
Customer Marketing / AA/SIA-MA | 10/2010 | © Robert Bosch GmbH 2010. All rights reserved, also regarding any disposal, exploitation,
Plus 30
For all those who want to have more safety but don’t want to pay a lot extra:
Plus 30 means up to 30 % more light output


Product line color: red
2 bulb types
(H1, H4)
Product Features
Specially adapted filament and Xenon
inert gas
Product Benefits
Up to 30 % more light
Consumer Benefits
Improved illumination and orientation
Greater safety: Dangers, obstacles and
road markings are seen sooner
26
Plus 50/Plus60
For safety-oriented drivers:
Better illumination with the Plus 50, Plus 60: up to 50/60% more light on the
road


Product line color: orange
3 bulb types
(H1, H4, H7)
Product Features
Optimized filament design for better
illumination on the road
Product Benefits
H1, H7: up to 50% more light; H4: up to
60% more light on the road
 larger and brighter light beam, better
Consumer Benefits
Much enhanced road safety and driving
enjoyment: Dangers, obstacles, traffic
signs and road markings are seen sooner
 longer reaction time, higher awareness
of what’s going on on the road
More driving enjoyment
27
Plus 50 Plus Life, Plus 60 Plus Life
For safety-oriented drivers who like to reduce the number of bulb changes:
Up to 50/60% more light on the road with an extra portion of service life


Product line color: orange
3 bulb types
(H1, H4, H7)
Product Features
Optimized long life filament design
for better illumination on the road
Product Benefits
Consumer Benefits
H1, H7: up to 50% more light; H4: up to
60% more light on the road
 larger and brighter light beam, better
Much enhanced road safety and driving
enjoyment: Dangers, obstacles, traffic
signs and road markings are seen sooner
 longer reaction time, higher awareness
of what’s going on on the road
Increased service life
Less bulb changes
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Plus 90
Powerful and bright for extra safety: Plus 90 bulbs from Bosch


Product line color: lilac
3 bulb types
(H1, H4, H7)
Product Features
Product Benefits
Consumer Benefits
Xenon fill gas and optimized filament
design for maximized performance in
luminance, color and life
Most intense and powerful halogen bulb:
up to 90 % more light on the road, larger
light beam
Highest safety while driving, maximum
halogen light performance for significantly
enhanced road illumination, quick
visibility of dangers, obstacles and traffic
signs, larger light beam provides longer
time to react
Deep blue stripe partially covering the
upper part of the bulb: The largest part of
the bulb has maximum transmittance for
highest illumination on the road. The blue
coated section enhances the color
temperature.
Intense white light
Comfortable driving with daylight similar
light no matter what weather conditions relaxed and pleasant viewing also when
driving long distances  easy, relaxed
driving
Partial blue coating for enhanced color
temperature combined with silver top
(H4, H7)
Exclusive look: silver top with dark blue
lane. The reflector of the headlamp
appears in trendy blue also when the light
is switched off.
Special premium design
29
Longlife Daytime
For frequent drivers and “daytime-lights-on” drivers looking for longlife
bulbs:
Longlife Daytime – the economical winner


Product line color: yellow
12 bulb types
(H1, H3, H4, H7, P21W, P21/5W, R5W, R10W, W5W, C5W, T4W, H6W)
Product Features
Optimized halogen system with extended
service life for daytime operation; longlife
technology
Product Benefits
Consumer Benefits
Longer service life, up to three times the
life of a standard bulb
Less bulb changes
 Ideal for frequent long-distance drivers
 Ideal for users of daytime lights: Driving
with the lights on during the day is
compulsory in many European countries
and highly recommended in others
Up to 10 % more light on the road for the
halogen bulbs
Improved illumination and orientation
30
Xenon Blue
For modern style-oriented drivers:
Xenon Blue – the same bluish-white light throughout the whole service life


Product line color: blue
6 bulb types
(H1, H3, H4, H7, W5W, T4W)
Product Features
Special colored blue glass
Product Benefits
bluish white colour of the light; colour
stays the same throughout the whole
service life
Consumer Benefits
Elegant, modern look/more stylish
appeal; full-strength cool light over entire
service life
Obstacles (pedestrians, cyclists, animals,
etc.) are seen more clearly and sooner;
improved reflection of traffic signs and
road markings  See
Provides optimum visibility  Be seen
Light is similar to daylight (turns night into
day)
Gentler on the eyes than conventional
headlamp lighting; driving becomes less
tiring
31
Customer Marketing | AA/SIA-MA | 10/2010 | © Robert Bosch GmbH 2010. All rights reserved, also regarding any disposal, exploitation,
Xenon Silver
For those who are ahead of time in every respect:
Xenon Silver – high class modern design with an extra portion of white light
on the road


Product line color: green-blue
3 bulb types
(H1, H4, H7)
Product Features
Product Benefits
Consumer Benefits
Color selective coating for enhanced
color temperature
Intense white light
Comparable with daylight, keeps your
eyes fit
Xenon fill gas for maximized performance
in luminance, color and life
The best combination of high luminance
and high color temperature. Up to 50%
greater illumination on the road
Extra visibility and safety: better and
longer-distance vision and visibility;
higher visibility also in peripheral areas
and in extreme weather conditions
(heavy rain, fog, etc)
Modern design: esthetic combination of
blue coating with silver top (H4, H7)
Nice look (especially for all clear-glass
headlamps)
Premium design
32
Magic Effect
For design-oriented drivers who want to have an “invisible” turn signal bulb:
The Magic Effect with neutral design only turns orange when switched on


Product line color: green
1 bulb type
(PY21W)
Product Features
Product Benefits
Consumer Benefits
Special coating with filter effect
Only the yellow light can get through
Only turns orange when actually switched
on  ideal for clear-glass headlamps,
“invisible” appearance inside a reflector
when the lamp is turned off
Special fill gas mixture and special
filament design
Lasts up to twice as long as a
conventional amber coated turn signal
indicator bulb
Less bulb changes
33

Bosch Lighting

Transcrição

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