The new chess board after the crisis

No. 1 European conference event for the home improvement and garden centre industry
powered by
The new chess board after the crisis
New ways of doing business between retailers and suppliers
Guest speakers:
1st European
DIY- Lifetime
Award 2010
Reinhard Wolff
Festive presentation of
the European DIY-Lifetime
Award 2010.
And the winner is ...
Sir Geoffrey Mulcahy
The laudation will be
delivered by one of
Sir Geoffrey’s long-time
companions, founder
of OBI, Manfred Maus
Martin Essl
Sergio Giroldi
Study 2010
CEO
OSRAM GmbH
Bine Kordež
Director of Corporate Responsibility
and Government
Affairs, Kingfisher
Plc.
Magnus Agervald
CEO
Merkur Group
+ Get-together at the ESSL MUSEUM
+ International fediyma DIY Consumer
Martin Goetzeler
CEO
OBI AG
Ray Baker
+ DIY EUROPE 2010 Trade Exhibition
CEO
Kingfisher Plc.
Vice CEO
Groupe ADEO;
President EDRA
CEO
bauMax AG
+ Study tour of Retail Highlights in Vienna
Ian Cheshire
Régis Degelcke
Managing Partner
wolfcraft GmbH;
President fediyma
CEO
BYGGmax
ˇ
Thierry Coeman
Managing Director
retail dynamics
Special guest:
Robert Swan
Joerg Dederichs
General Manager
Corporate Marketing & Public Affairs
3M Deutschland
GmbH
Polar Explorer and
Environmental
Leader
10th - 11th June 2010 – InterContinental Hotel – Vienna /Austria
Promoter
Organisation and
Management
Media Partners
Ambassador
Sponsors
Sponsors
®
Ladies and gentlemen,
we wish to invite you to the first ever European Home
Improvement Forum, which is being jointly hosted by the
two leading professional organisations EDRA (European DIYRetail Association) and fediyma (European Federation of
DIY Manufacturers). This congress represents the first event
where we offer retailers and manufacturers from the home
improvement and garden centre industry the opportunity for
an exchange of views on current developments within the
European market. In other words, a contact platform that
you should use.
Use the opportunities provided by the 1st European Home Improvement Forum to expand your company's contact base,
to get first-hand branch knowledge and to get a view beyond
your own market boundaries. Also again available to you this
year is a mass of information from the fediyma DIY consumer
study, which we are exclusively presenting.
For the first time we can invite you to the European DIYLifetime Award ceremony to honour a well-known figure
who has had a major impact on the European market
over the last decades. At the DIY EUROPE 2010 trade
exhibition, we are giving manufacturers and service
providers the opportunity to present their solutions and
innovative products.
We look forward to welcoming you to the 1st European Home
Improvement Forum on 10th and 11th June 2010 in Vienna.
Yours sincerely
John W. Herbert
General Secretary
EDRA (European DIYRetail Association)
Ralf Rahmede
General Manager
fediyma (European Federation
of DIY Manufactures)
June 10th 2010 – Morning session
Chaired by John W. Herbert
General Secretary, EDRA (European DIY-Retail
Association)
DIY 2010 – Status quo and perspectives
09:40 – 9:50
Welcome speech and short introduction to the
conference programme
John W. Herbert, General Secretary, EDRA
Ralf Rahmede, General Manager, fediyma
09:50 – 10:20 Opening address by the
European DIY-Retail Association and European
Federation of DIY manufacturers
Opportunities in a crisis – the challenges
facing retailers and suppliers
Régis Degelcke, President EDRA; Vice CEO,
Groupe Adeo
Reinhard Wolff, President fediyma; Managing
Partner, wolfcraft GmbH
10:20 – 11:20
The new Consumer: Facts, trends and
expectations for the future of the DIY sector
Exclusive presentation of the fediyma
DIY Consumer Study 2010

The European DIY-market: Where will
customers purchase what type of product?

The DIY product range: Which lines are
going strong, which lines are losing out?
How “European“ is your product portfolio?

Getting consumers shopping again: How is
their purchasing behaviour changing?
12:20 – 12:50
Keynote speech:
New perspectives – What retailers must do
to win the game!

How does Kingfisher evaluate the latest
developments in the European market?

What does Kingfisher expect from its
partners in the industry?
Ian Cheshire, CEO, Kingfisher Plc.
12:50 – 14:00
Lunch break and Networking
June 10th 2010 – Afternoon session
Cultivating innovation –
Successfully tapping business potential
14:00 – 14:30
Cultivating innovation – innovation as
a key to success
Joerg Dederichs, General Manager Corporate
Marketing & Public Affairs Germany and Western
Europe, 3M Deutschland GmbH
14:30 – 15:15
Panel discussion:
Being innovative – How retailers and suppliers
may benefit from a changed business environment

Oliver Schmitz, Division Manager GfK Living, GfK SE
How important are innovations to achieving
business success?

Who will be developing the most innovative
products and brands?
11:20 – 11:50

What does successful innovation
management look like?
Coffee break and networking
Winning ways for new business –
Innovative strategies and new markets
11:50 – 12:20
Keynote speech:
Opportunities in a crisis: What are the options
for companies to readjust their strategy?
Martin Goetzeler, Chairman of the Board,
OSRAM GmbH
Reinhard Wolff, President fediyma; General
Manager, wolfcraft GmbH
Régis Degelcke, President EDRA; Vice CEO,
Groupe Adeo
Ian Cheshire, CEO, Kingfisher Plc.
Hartmut Jenner, Chairman of the Board,
Alfred Kärcher GmbH & Co. KG
Panel chaired by Thierry Coeman, Managing
Diretor, retail dynamics
15:15 – 15:45
Coffee break and networking
16:45 – 17:30
An international perspective –
New markets and opportunities
Dealing with emotions – companies and their
emotional intelligence
Prof. Herman Van den Broeck, Vlerick Leuven
Gent Management School
15:45 – 16:15
Central Eastern Europe – How the DIY
market is changing
18:45 – 19:15 Reception

How the economic crisis has changed
the market

Which perspectives are those markets
offering for the future?
19:15 – 23:00
Bine Kordež , CEO, Merkur Group
Presentation of the European DIY-Lifetime Award,
followed by the EDRA/fediyma gala dinner
16:15 – 16:45
For the first time this year, the European
DIY-Lifetime Award is presented to a personage
who has decisively influenced the European DIY
sector over recent decades.
Keynote speech:
And the winner is … Sir Geoffrey Mulcahy
The future of DIY Retailing – OBI and its
international perspective
The laudation will be delivered by Manfred Maus,
the founder of OBI.
Sergio Giroldi, CEO, OBI AG
Join us in celebrating this year’s laureate. Enjoy an
exciting evening at the EDRA / fediyma gala dinner,
in the company of highly distinguished guests.
June 11th 2010 – Morning session
Chaired by Ralf Rahmede, General Manager, fediyma
(European Federation of DIY manufacturers)
11:30 – 12:00
Sustainability – How DIY retailers can
successfully distinguish themselves.
bauMax and its business perspective
09.00 – 10:00
Early morning wake up
Inspiration, Leadership and Teamwork –
Key lessons learned from surviving in
hostile environments
Martin Essl, CEO, bauMax AG
12:00 – 12:30
Robert Swan, Polar Explorer and
Environmental Leader
Coffee break and networking
10:00 – 10:30
The new consumer –
New target groups and sales formats
Coffee break and networking
Future challenges –
Sustainability and Corporate Social Responsibility
12:30 – 13:00
10:30 – 11:00
Innovative retail formats – How BYGGmax
is adapting to life after the crisis
Future Challenges and DIY-Retailers –
a strategy perspective
Magnus Agervald, CEO, BYGGmax AB

How will customer demand and behavior
evolve?


How will this affect the "rules of the game"?
What will be winning strategies and key
success factors?
13:00 – 13:30
New Consumerism, New Experiences,
New Expectations
Ibrahim Ibrahim, Managing Director, Portland
Chehab Wahby, Partner, OC&C Strategy
Consultants GmbH
13:30 – 14:30
11:00 – 11:30
Corporate Social Responsibility – Why
companies should risk more responsibility?!
Ray Baker, Director of Corporate Responsibility
and Government Affairs, Kingfisher Plc.
Lunch break and Networking
14:30
End of event
Thanks to Ambassador Sponsors
tesa SE is one of the world's leading
manufacturers of self-adhesive product
and system solutions for industry, trade
and consumers. The company's longlasting
experience in coating technology and its
development of adhesives and innovative
product solutions have taken tesa to the
top of the world market in many application
fields.
ARCANSAS
- enhances the DIY world with a complete
assortment of PROFILES (PVC Aluminium
Stainless steel Brass Iron) metal sheets &
a universal quick assembling system
- makes the best of your space with a
four-levels display system, exclusive &
high-rotation range, excellent delivery
service and the most competitive prices
Are you still buying from China? Wouldn’t you rather
want to impress your clients with products „Made in
Germany"? Wouldn’t you also prefer compliance with
social-, environmental- and sustainability-standards but
believe this to be too expensive? Low-tech products
manufactured by high-tech robots in the Black Forest –
at Chinese pricing levels. With coaxis®, Europe’s largest
range of profile hooks and brackets, alfer® aluminium
proves that it can be done!
STORE Tour – June 9th 2010
Find out more about the newest industry trends emerging in Austria’s capital.
During the course of a “store check” with Hans-Jörg Greimel, member of the
board bauMax, you will discover several innovative and novel Viennese retailing
concepts.
(This event is subject to a fee and needs to be booked separately.)
Industry get-together at the ESSL Museum –
Kunst der Gegenwart June 9th 2010
On the eve of the conference, participants may join an informal meeting at the ESSL
Museum. Since it was founded in 1999, this venue has firmly established itself amongst
Austria’s large variety of museums. Enjoy an unforgettable evening at the museum
of contemporary art and use this opportunity to intensify existing trade contacts and
to extend your business network.
Trade Exhibition
DIY EUROPE 2010
The exhibition offers manufacturers and suppliers the opportunity to present innovative products and services to top decision makers in the
European building supply trade.
Areas of exhibition

Hand tools and electrical tools
locks and fittings
(Since the number of attendants will be limited, please remember to also enlist for the get-together
when registering for the main conference.)
Product innovations:
building and DIY supplies

Service providers from
the following sectors:
Merchandise management, logistics
computing (hardware and software)
Information and security technology
Store design and branch management
The following material is included in the conference fee:
International fediyma DIY Consumer Study 2010 by GfK Living
Packaging and waste disposal
Market research and publishing
Helping the DIY industry to make decisions in line with the market.
The fediyma DIY Consumer Study 2010 provides sound findings on the market
situation and on target groups, including their respective information and
shopping behaviour, and covers six European countries. The report is an update
of fediyma-studies from previous years, and because of the inclusion of the
„International House- and Garden Monitor“ compiled in 2009, it contains plenty
of additional and highly valuable information
Seize this opportunity to secure your copy of the report, providing you with
comprehensive industry expertise on European core markets.
Registration by fax:
+49 (0) 69 75 95 – 30 20
Take this opportunity to showcase your expertise. Book your display area now.
You can find out more by calling on +49
(0) 69 75 95 - 30 00, by faxing your completed
registration form to +49 (0) 69 75 95 - 30 20 or by
e-mailing us at [email protected].
Contact and registration address:
Yes, I wish to register for the 1st European Home Improvement Forum 2010
on 10th and 11th June 2010 in the Hotel InterContinental, Vienna (Austria).
Congress fee per person: € 1,695 (plus VAT at 20 %).
Yes, I am a member of EDRA or fediyma and wish to claim the special rate of
€ 1,395 per person (plus VAT at 20 %).
Yes, I wish to attend the pre-conference get-together (limited number of places
available) at the ESSL MUSEUM – Kunst der Gegenwart on 9th June 2010.
Yes, I am interested in sponsorship and exhibiting opportunities.
Please send me a free no-obligation info pack.
Manstein Verlag
c/o The Conference Group GmbH
Mainzer Landstr. 251
D-60326 Frankfurt/Germany
Tel.: +49 (0) 69 75 95 - 30 00
E-Mail:
[email protected]
Fax: +49 (0) 69 75 95 - 30 20
Internet: www.conferencegroup.de/diy
Accommodation:
The hotel hosting the event has reserved a quota of rooms that participants may
book. This quota is available up to approximately six weeks prior to the event.
Please quote ‘EDRA/fediyma Forum’ when making your booking. You will find other
recommended accommodation listed at www.conferencegroup.de/diy.
Intercontinental Hotel Vienna
Johannesgasse 28
1037 Vienna, Austria
Yes, I am interested in the Study Tour on 9th June 2010.
Please send me a free no-obligation info pack.
Tel:
+43 (0) 1 7 11 22 62
Fax:
+43 (0) 1 7 11 22 344
E-Mail: [email protected]
1.
Single room € 199,00 including breakfast
Double room € 219,00 including breakfast
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2.
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-20%
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3.
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-20%
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Zip / postcode
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/ E-Mail ( Yes, please add me to your e-mail newsletter list.)
Please use the appropriate booking form. The fee for the congress is € 1,695 per
person (plus VAT at the applicable rate). EDRA and fediyma members qualify for
the following special price: € 1,395 per person. If two or more persons from one
company register, second and subsequent persons will qualify for a 20 % discount.
The congress fee includes all documentation, refreshments, evening events, lunch
and an evaluation of the international fediyma DIY study 2010. Upon receipt of
your registration, we will send you confirmation together with an invoice. Participants will be admitted to the congress only if this invoice has been settled in full
prior to commencement of the congress. Notice of cancellation must be received
in writing by The Conference Group no later than 28 days before commencement
of the congress. A cancellation fee of € 50 (plus VAT) per person will be levied.
The aforementioned period applies to the date on which notice is received by the
organiser. Should a participant fail to attend the congress or notice of withdrawal
be received within the 28-day period before the congress commences, he / she will
be liable for the congress fee in full. Substitute participants may be nominated at
any time. The organiser reserves the right to alter the programme and speakers
as may be necessary.
Registration:
The congress reception desk will be open for registration one hour before the
congress is scheduled to begin. Participants will be issued with name badges before
the congress begins and these will serve for the purpose of admission to the event.