september 16

September 15-17, 2014
Transamérica Expo Center, São Paulo
BRAZIL
13th
INTERNATIONAL CONGRESS
OF SHOPPING CENTERS
AND CONFERENCE OF
THE AMERICAS
CONFERENCE PROGRAM
SEPTEMBER, 16
CONGRESS
SEPTEMBER 16
8:45 A.M. | OPENING SESSION
Luiz Fernando Veiga
President, ABRASCE
CONGRESS
SEPTEMBER 16
9:00 A.M. KEYNOTE LECTURE
10:00 A.M. POLITICS AND ECONOMY – PROBABLE SCENERIES
Cristiana Lôbo
Political Journalist,
GloboNews
CONGRESS
Cristina Serra
Political Journalist TV,
Globo
Cristiano Romero
Journalist & Executive
Editor, Valor Econômico
SEPTEMBER 16
11:30 A.M. NEW VENTURES & TRENDS
Marcos Carvalho
Co-President, Ancar Ivanhoe
CONGRESS
Claudio Sallum
Managing Manager, Lumine
Renato Rique
President, Aliansce
SEPTEMBER 16
12:30 P.M. DIGITAL WORLD: ATTRACTIVENESS AND ENTERTAINMENT AT
SHOPPING MALLS
This speech will approach the main changes resulting of the digital world to market, as well as digital strategies
which may leverage and expand business at shopping malls.
Martha Gabriel
Speaker & Digital Marketing
Consultant, HSM
CONGRESS
Bruno Montoro
Facebook Brazil
SEPTEMBER 16
AUDITORIUM 1 | 02:30 P.M.
INTERNATIONAL BRANDS: ATTRACTION
FOR THE BRAZILIAN MARKET
AUDITORIUM 2 | 02:30 P.M.
THE EVOLUTION
CONSUMERS
BRAZILIAN
Roberto Meir
Publisher & CEO,
Grupo Padrão
Ana F. Auriemo de
Magalhães
Development &
Planning, JHSF
Rodrigo Peres
E-Business Marketing
Manager, Multiplan
CONGRESS
OF
Felipe Mendes
CEO, GFK
SEPTEMBER 16
AUDITORIUM 1
03:30 P.M. ARCHITECTURE & VISUAL MERCHANDISING – HOW TO CREATE
EXPERIENCES FOR VISITORS
Jeremy McMullin
CEO, DESIGNCORP
International &
MARKiTECTURE
CONGRESS
Manoel Alves Lima
Managing Partner
FAL
Sylvia Demestresco
Founder and Presidente,
IMB
SEPTEMBER 16
AUDITORIUM 2
03:30 P.M. DEBATING MARKETING AT SHOPPING CENTERS: MISTAKES, SUCCESSES
& TRENDS
Aline Zarouk
Laureane Cavalcanti
Maria Fernanda Paoli
Mariana Carvalho
Marketing Director at Iguatemi
Empresa de Shopping Centers
Corporate Marketing Manager
at Sonae Sierra Brasil
Corporate Marketing
Manager at BRMALLS
Marketing Director at Ancar
Ivanhoe Shopping Centers
Mediator:
Eduardo Augusto Andrade
Teacher Fundação Dom
Cabral
CONGRESS
SEPTEMBER 16
AUDITORIUM 1 | 05:30 P.M.
AUDITORIUM 2 | 05:30 P.M.
PRESENTATION OF AWARDED PROJECTS
– SUCCESSFUL CASES
SPEECH “WHAT THE EYES DON’T SEE,
CUSTOMERS DON’T FEEL”
Luiz Alberto Marinho
Managing Partner
GS&BW
CONGRESS
Fátima Lourenço
Author of the Book
“Vitrina – Veículo
de Comunicação e
Venda”
CONFERENCE PROGRAM
SEPTEMBER, 17
(MINORS ALTERATIONS MAY BE DONE)
CONGRESS
SEPTEMBER 17
10:00 A.M. SAFETY & SUSPECT IDENTIFICATION: READING EMOTIONS & UNDERSTANDING
FACIAL EXPRESSIONS
To find out what shopping malls’ visitors and employees are really up to, it is important to “read” what they are thinking
and feeling. This first interactive speech will approach psychological models behind truth and lie, as well as skills
required to identify hotspots in facial expressions, understand body languages and the voice of people visiting the
place. Cliff Lansley will bring a research made by Prof. Paul Ekman, as well as provide all participants with a live test.
Cliff Lansley
CEO, Paul Ekman International
CONGRESS
SEPTEMBER 17
9:00 A.M. SHOPPING CENTER & RETAILER DEBRIEFING: A SYMBIOTIC RELATIONSHIP
Luiz Fernando Veiga
President,
ABRASCE
CONGRESS
Carlos Jereissati Filho
President, Iguatemi
Empresa de Shopping
Centers
Cristina Franco
President,
ABF
Henrique Falzoni
Managing Partner,
Enplanta Engenharia
SEPTEMBER 17
11:30 A.M. LEADERS: HOW TO INSPIRE & GENERATE MOTIVATION
The present days of market and economic uncertainty, and subsequent imperative need of competition, it
is up to companies’ leaders to create and maintain na environment aimed at an excellent performance by
enabling a high-performance environment/culture. Such environment has to be selective, that is, with
above-average commitment and full of trust, autonomy, celebrations, and feedback at the same time.
Pedro Mandelli
Organizational Change
Consultant
CONGRESS
SEPTEMBER 17
12:30 P.M. THE FUTURE OF RETAIL
The numerous e-commerce channels and the change in consumers’ behavior require changes in the retail
sector. Piers Fawkes will speak about the great challenges and trends driving changes in this sector, as well as
new strategies from brands to provide experiences that leverage sales. Piers will also emphasize the main
trends of The Future of Retail report, which brings new developments expected to standout in the retail sector.
Piers Fawkes
CEO, PSFK
(Speaker at NRF 2014)
CONGRESS
SEPTEMBER 17
02:30 P.M. RUDOLPH GIULIANI - LEADERSHIP IN TIMES OF CHANGE & CRYSIS.
NEW YORK AND THE ZERO TOLERANCE POLICY
Rudolph Giuliani
107th Mayor of New York City
CONGRESS
SEPTEMBER 17
03:30 P.M. LIFE & CAREER – A POSSIBLE BALANCE
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Vital Balance (professional life is a part of life, not the whole of it)
Personal Integrity (if I divide myself, comes suffering; if I share myself, comes harmony)
Mental Generosity (teaching what I know makes me more competent)
Moral Honesty (exemplary coherence is to practice what you teach)
Intellectual Humility (to ask the unknown is a sign of progressive intelligence)
Focused Persistence (result is a planned construction, and not simply waiting)
Mario Sergio Cortella
Philosopher & Writer
CONGRESS
SCHEDULE SEPTEMBER 16 (TUESDAY)*
Time
Event
Speakers
8:00 – 8:45
-
8:45 – 9:00
OPENING SESSION
Luiz Fernando Pinto Veiga, President at Abrasce
9:00 – 10:00
KEYNOTE LECTURE
10:00 – 11:00
POLITICS & ECONOMY – PROBABLE SCENERIES
11:00 – 11:30
COFFEE BREAK
11:30 – 12:30
NEW VENTURES & TRENDS – MARKET CYCLE
Marcos Carvalho, Copresident at Ancar Ivanhoe Shopping Centers
Renato Rique, President at Aliansce Shopping Centers
Claudio Sallum, Managing Manager at Lumine
12:30 – 1:30pm
DIGITAL WORLD: ATTRACTIVENESS & ENTERTAINMENT AT SHOPPING CENTERS
Martha Gabriel, International-Renowned Speaker and Professor at HSM
Bruno Montoro, Facebook Brazil
1:30 – 2:30pm
LUNCH
Cristiana Lôbo, Political Commentator at Globo News
Cristina Serra, Political Journalist at TV Globo
Cristiano Romero, Executive Editor & Commentator for Valor Econômico
-
-
BREAKAWAY SESSIONS
2:30 – 3:30pm
3:30 – 5:00pm
ROOM 1 – INTERNATIONAL BRANDS: ATTRACTION FOR THE BRAZILIAN MARKET
Ana Auriemo Magalhães, Development & Planning at JHSF
ROOM 2 – THE EVOLUTION OF BRAZILIAN CONSUMERS
Roberto Meir, Publisher and CEO Grupo Padrão
Rodrigo Peres, e-Business Marketing manager at Multiplan
Felipe Mendes, President – director at GFK no Brasil
ROOM 1 – ARCHITECTURE & VISUAL MERCHANDISING: HOW TO CREATE EXPERIENCES & GREAT SURROUNDINGS
Manoel Alves Lima, Architect & Managing Partner at FAL, Design Estratégico
para Varejo
Jeremy McMullin, CEO & Lead Designer at Design Corp International
Sylvia Demetresco, Founder of Instituto Merchandising Brasil
ROOM 2 – DEBATING MARKETING AT SHOPPING CENTERS
5:30 – 6:30 pm
Mediador:
Eduardo Augusto Andrade, Professor at Fundação Dom Cabral
Speakers:
Aline Zarouk, Marketing Director at Iguatemi Empresa de Shopping Centers
Maria Fernanda de Paoli, Corporate Marketing Manager at BRMALLS
Mariana Carvalho, Marketing Director at Ancar Ivanhoe Shopping Centers
Laureane Cavalcanti, Corporate Marketing Manager at Sonae Sierra Brasil
ROOM 1 – PRESENTATION OF AWARDED PROJECTS – SUCCESSFUL CASES
Luiz Alberto Marinho, Managing Partner at GS&BW
ROOM 2 – WHAT THE EYES DON’T SEE, CUSTOMERS DON’T FEEL
Fátima Lourenço, Author of the Book “Vitrina Veículo de Comunicação e
Venda”
CONGRESS
SCHEDULE SEPTEMBER 17 (WEDNESDAY)*
Horário
Palestra/ Painel
Palestrantes
8:00 – 9:00
ACCREDITATION
9:00 – 10:00
SAFETY & SUSPECT IDENTIFICATION: READING EMOTIONS & UNDERSTANDING FACIAL EXPRESSIONS
Cliff Lansley, CEO at Paul Ekman International
10:00 – 11:00
SHOPPING CENTER & RETAILER – A SYMBIOTIC RELATIONSHIP
Mediador:
Luiz Fernando Pinto Veiga, President at Abrasce
Palestrantes:
Carlos Jereissati Filho, President at Iguatemi Empresa de Shopping Centers
Henrique Falzoni, Managing Partner at Enplanta Engenharia
Cristina Franco, President at ABF – Brazilian Council of Franchising
11:00 – 11:30
COFFEE BREAK
11:30 – 12:30
LEADERS: HOW TO INSPIRE AND GENERATE MOTIVATION
Pedro Mandelli, Organizational Change Area Consultant & Managing Partner at
Mandelli&Loriggio
12:30 – 1:30pm
THE FUTURE OF RETAIL
Piers Fawkes, CEO at PSFK
1:30 – 2:30pm
LUNCH
2:30 – 3:30pm
SPEECH WITH RUDOLPH GIULIANI
“LEADERSHIP IN TIMES OF CHANGE & CRYSIS
NEW YORK AND THE ZERO TOLERANCE POLICY”
Rudolph Giuliani, 107th Mayor of New York City
3:00 – 4:30pm
LIFE & CAREER: A POSSIBLE BALANCE
Mario Sergio Cortella, Philosopher & Writer
MINORS ALTERATIONS MAY BE DONE
-
-
13th
INTERNATIONAL CONGRESS
OF SHOPPING CENTERS
AND CONFERENCE OF
THE AMERICAS