For People Who Give A Damn!

GOOD Magazine
For People Who Give A Damn!
But first …
Your Favourite
Magazines:
Anorak — The Happy Mag For Kids
Casey Caplowe (Good Magazine): „I guess, I have a soft spot for this one. This is just a nice magazine.
It‘s for kids and it‘s absolutely great!“
Jessica & Marc (doyoureadme!?): „Das Kindermagazin das Kindern Spass macht, und Erwachsenen auch“
Anorak — The Happy Mag For Kids
Casey Caplowe (Good Magazine): „I guess, I have a soft spot for this one. This is just a nice magazine.
It‘s for kids and it‘s absolutely great!“
Jessica & Marc (doyoureadme!?): „Das Kindermagazin das Kindern Spass macht, und Erwachsenen auch“
Anorak — The Happy Mag For Kids
Casey Caplowe (Good Magazine): „I guess, I have a soft spot for this one. This is just a nice magazine.
It‘s for kids and it‘s absolutely great!“
Jessica & Marc (doyoureadme!?): „Das Kindermagazin das Kindern Spass macht, und Erwachsenen auch“
apartamento — an everyday life interiors magazine
Paul: „Unprätentiöse Behandlung eines an sich total verschickten Themas, Real
Life, sehr schöne Fotografie, handliches Format.“
Jessica & Mark (doyoureadme!?): „Mit Apartamento werden uns
interessante Einblicke in das Leben spannender Menschen gewährt.“
Intersection (UK)
Matthias: „Immer wieder überraschend! Und die haben dieses coole kleine Wappen im Titel, wo immer
irgendwas anderes drinsteht wie if you can read this, you‘re too close“
Intersection (UK)
Matthias: „Immer wieder überraschend! Und die haben dieses coole kleine Wappen im Titel, wo immer
irgendwas anderes drinsteht wie if you can read this, you‘re too close“
Intersection (UK)
Matthias: „Immer wieder überraschend! Und die haben dieses coole kleine Wappen im Titel, wo immer
irgendwas anderes drinsteht wie if you can read this, you‘re too close“
Intersection (UK)
Matthias: „Immer wieder überraschend! Und die haben dieses coole kleine Wappen im Titel, wo immer
irgendwas anderes drinsteht wie if you can read this, you‘re too close“
Kinki
Hanka: „Schön einfach, keine Kästen, bunte Schrift, leckeres Papier (im Sinne von riecht
gut und fasst sich gut an), jeden Monat ’n ganzes "Buch", ein Cover, was mich immer
einfängt, weil quasi nichts drauf ist. Und es ist gut quer zu lesen“
Kinki
Hanka: „Schön einfach, keine Kästen, bunte Schrift, leckeres Papier (im Sinne von riecht
gut und fasst sich gut an), jeden Monat ’n ganzes "Buch", ein Cover, was mich immer
einfängt, weil quasi nichts drauf ist. Und es ist gut quer zu lesen“
Kinki
Hanka: „Schön einfach, keine Kästen, bunte Schrift, leckeres Papier (im Sinne von riecht
gut und fasst sich gut an), jeden Monat ’n ganzes "Buch", ein Cover, was mich immer
einfängt, weil quasi nichts drauf ist. Und es ist gut quer zu lesen“
Kinki
Hanka: „Schön einfach, keine Kästen, bunte Schrift, leckeres Papier (im Sinne von riecht
gut und fasst sich gut an), jeden Monat ’n ganzes "Buch", ein Cover, was mich immer
einfängt, weil quasi nichts drauf ist. Und es ist gut quer zu lesen“
Monocle
Jessica & Mark (doyoureadme!?): „Wie keine andere Zeitschrift entdeckt Monocle aufstrebende oder
vergessene Themen, Menschen, Welten - und gibt damit den besten Überblick über das Leben.“
Tobias Bärmann (Fotograf): „Sehr smart! Und viele gute Bilder von super Fotografen. ;-)“
Monocle
Jessica & Mark (doyoureadme!?): „Wie keine andere Zeitschrift entdeckt Monocle aufstrebende oder
vergessene Themen, Menschen, Welten - und gibt damit den besten Überblick über das Leben.“
Tobias Bärmann (Fotograf): „Sehr smart! Und viele gute Bilder von super Fotografen. ;-)“
The New Yorker
Zach Frechette (Editor-In-Chief GOOD Magazine): „Relevant, clever, local, great website. “
Jeremy Leslie (MagCulture/Colophon): „ The touchstone for everything/anything in magazine
publishing then, now and next! “
The New Yorker
Zach Frechette (Editor-In-Chief GOOD Magazine): „Relevant, clever, local, great website. “
Jeremy Leslie (MagCulture/Colophon): „ The touchstone for everything/anything in magazine
publishing then, now and next! “
Time Magazine
Kevin Cote: „A perfect transition from print to digital delivery. The homepage is simply jam-packed with
features, links, rich-media stuff and even cool advertising. Very aggressive, but hey, that is what news
magazine journalism has always been about.“
Time Magazine
Kevin Cote: „A perfect transition from print to digital delivery. The homepage is simply jam-packed with
features, links, rich-media stuff and even cool advertising. Very aggressive, but hey, that is what news
magazine journalism has always been about.“
Der Wedding
Jeremy Leslie (MagCulture/Colophon): „A magazine about everyday life in that area of Berlin. A
lovely storytelling sensibility (visually at least - my language skills aren't up to reading the text!)“
Der Wedding
Jeremy Leslie (MagCulture/Colophon): „A magazine about everyday life in that area of Berlin. A
lovely storytelling sensibility (visually at least - my language skills aren't up to reading the text!)“
Der Wedding
Jeremy Leslie (MagCulture/Colophon): „A magazine about everyday life in that area of Berlin. A
lovely storytelling sensibility (visually at least - my language skills aren't up to reading the text!)“
Der Wedding
Jeremy Leslie (MagCulture/Colophon): „A magazine about everyday life in that area of Berlin. A
lovely storytelling sensibility (visually at least - my language skills aren't up to reading the text!)“
032c
Jeremy Leslie (magCulture/Colophon): „A magazine that keeps to it’s own agenda,
never predictable. Potentially the new New Yorker?“
Jessica & Mark (doyoureadme!?): „032c führt uns an den kulturellen Puls der Zeit
und setzt mit seinen anspruchsvollen Beiträgen international Massstäbe.“
032c
Jeremy Leslie (magCulture/Colophon): „A magazine that keeps to it’s own agenda,
never predictable. Potentially the new New Yorker?“
Jessica & Mark (doyoureadme!?): „032c führt uns an den kulturellen Puls der Zeit
und setzt mit seinen anspruchsvollen Beiträgen international Massstäbe.“
032c
,,
We went so far underground that
we came out on top of the other
side of the new mainstream.
Spex
Purple Fashion
Vanity Fair
Karsten: „Die Inhalte stehen
ganz klar im Vordergrund.
Optisch sehr souverän. Eine
ganz klare, fast klassische
Typografie, kaum Farbe.
Konzentration auf eine
eigenständige (Porträt)Fotografie.“
Paul: „Unschlagbares Design
(M/M Paris), unschlagbare Typo
(Franklin Gothic + Garamond),
unschlagbare Fotografie!“
Zach Frechette (GOOD
Magazine): „A renewed
sense of importance
and timelessness, and
more fun“
Domus / Juxtapoz / Graphic / The Ride Journal / Dummy / Eye Magazine / AA Files / Wired
GOOD
Magazine
GOOD is here to help people
live well and do good.
Isn't it a bit pretentious
naming a magazine Good?
Maybe. And it was definitely
a risk. Because that word,
paradoxically, has negative
connotations.
We felt the the impulse to be
engaged with the world, and
to make it different …
One of the things people
always ask is „How do you
get to decide what‘s good?“
And the answer is, we don‘t
We see Good as always
asking that question to our
audience
we put the information out
there and people decide for
themselves
GOOD Inc.
— GOOD is a Media Company that is focused on people, ideas and businesses
driving change in the world.
— Connects with people, adding a sense of fun, energy, innovation, creativity and
sex appeal to the ideas of GOOD and doing good in the world
— not compromising: both living well and doing good!
— Magazine, Website, Events, Videos ...
GOOD Inc.
GOOD Inc.
— about 25 people in-house + a bunch of freelance graphic designers, illustrators and writers
— web experience: Folkert Gorter (also: spacecollective.org / butdoesitfloat.com / cargocollective.com)
— web design / graphics: Kiss Me I‘m Polish
— graphic design: OPEN, New York
Founder: Ben Goldhirsch
Creative Director: Casey Caplowe
Editor-In-Chief: Zach Frechette
GOOD Magazine
GOOD Magazine
GOOD Magazine
Design Philosophy
— communicate with people, solve problems
— useful, playful, engaging
— it‘s not about being cool, the aim is to do things with solidity and fundamental approach
that is accessible for people
Design Philosophy
— communicate with people, solve problems
— useful, playful, engaging
— it‘s not about being cool, the aim is to do things with solidity and fundamental approach
that is accessible for people
Design Philosophy
Design Philosophy
Journalistic Philosphy
— thinking about how people consume news and information in general and
how much demand there is on people's attention.
— create stories, a way of telling stories, that is sensitive to these demands
— make a magazine and a website visually compelling and easily digestible
— but also giving them real information
The Concept (for each issue)
— asking questions
— network of experts, community
— what is the most interesting, fresh and groundbreaking
— „design thinking“
— break that into stories, art …
Visual Journalism
How they communicate
the information …
Details
Details
Details
Details
Details
Infographics
,,
There's so much data out there whether in
government documents, or corporate reports.
And it's all so ugly. So our job is to figure out
which parts are interesting. And how to present
it in an interesting way
Infographics
— exciting space to communicate complex issues
— being in the right place at the right time
— information overload >> narrow the information, extract the basic information,
more effective & quickly through visuals
Infographics
— exciting space to communicate complex issues
— being in the right place at the right time
— information overload >> narrow the information, extract the basic information,
more effective & quickly through visuals
The Process
— ideas, developing inhouse
— „here is the idea, question, information – help us to communicate this with people“
— little design direction, rules of the design language
„ …extract the basic information.“
SPD Award …
www…
http://www.good.is/post/dont-kill-your-car/
Take Action!
How To Make a Street Livable …
GOOD often runs design contests, asking people in their web community to participate … for example:
— most of the human beings designing our streets were traffic engineers
— saw the street as a problem to be solved for automobiles
— streets are traffic-choked, hostile to pedestrians and cyclists, never-ending flow of
cheap oil, and deeply unsustainable
How To Make a Street Livable …
GOOD often runs design contests, asking people in their web community to participate … for example:
— most of the human beings designing our streets were traffic engineers
— saw the street as a problem to be solved for automobiles
— streets are traffic-choked, hostile to pedestrians and cyclists, never-ending flow of
cheap oil, and deeply unsustainable
http://www.good.is/post/project-design-a-livable-street/
Custom Publishing
Toyota, IBM, Mini, Lexus, Whole Foods, Starbucks ...
Road Map To Harmony
(Toyota/Prius)
How does this ecosystem
work and how are we
currently doing as a society?
http://awesome.good.is/ecosystem/
The Starbucks
Flyer
The Starbucks Flyer
— Starbucks approached us
because they wanted to
increase the engagement with
the customers in their stores.
— 11 weeks leading up to the
presidential election in 2008
The Starbucks Flyer
— one infographic per week on
election-related topics:
healthcare, immigration, war …
— explore each topic in depth,
— sell ads to offset the
production costs.
„Worked out pretty well
for everyone.“ Rethinking Cities — IBM
— supplement for New York Times, September 25th
Rethinking Cities — IBM
— supplement for New York Times, September 25th
Rethinking Cities — IBM
— supplement for New York Times, September 25th
Rethinking Cities — IBM
— supplement for New York Times, September 25th
GOOD Magazine
www.good.is