Overview of the Brazilian Cosmetic, Toiletry and Fragrance Industry

Transcrição

OVERVIEW OF THE CT&F INDUSTRY
v.21-08-14
Av Paulista, 1313 – cj 1080 – São Paulo – SP – Brasil | Phone: +55 11 3372-9899 | e-mail: [email protected]
Página
Cosmetic, Toiletry and Fragrance Industry
1
Overview of the Brazilian
v.21-08-14
Performance
The Brazilian Cosmetic, Toiletry and Fragrance (CT&F) Industry recorded an average
deflated compound growth rate of close to10% in the last 18 years, up from net exfactory sales of R$ 4.9 billion in 1996 to R$ 38 billion in 2013.
Source: ABIHPEC
Several factors have contributed to this excellent growth in the CT&F Industry,
highlighting the following points:
Greater affordability of CT&F products by D and E classes (lower middle and
lower class, respectively) due to higher income.

Newly arrived members of the C class (middle class) have started to consume
higher value added products.

Growing participation of Brazilian women in the job market

Use of cutting-edge technology, leading to enhanced productivity and
benefiting CT&F pricing, which has increased less than the price indexes of the
overall economy

Ongoing releases of new products to meet growing market needs

Greater life expectancy, prompting the need to preserve a youthful impression
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2

v.21-08-14
CT&F Growth vs. Economic Growth
Brazil has recorded overall low growth rates in the last couple of years. The table below
compares the performance of the Gross Domestic Product (GDP) with that of the
overall manufacturing sector and with the rates for the CT&F industry, showing that the
CT&F sector presented much more vigorous growth over the last couple of years than
the other manufacturing sectors (average growth of 9.8% p.a. for CT&F versus 3.0% p.a.
for total GDP, and 2.2% p.a. for the overall manufacturing industry).
Ano
PIB
Indústria Geral
Setor Deflacionado
1.996
2,7
3,3
17,2
1.997
3,3
4,7
13,9
1.998
0,2
-1,5
10,2
1.999
0,8
-2,2
2,8
2.000
4,3
6,6
8,8
2.001
1,3
1,6
10,0
2.002
2,7
2,7
10,3
2.003
1,1
0,1
5,0
2.004
5,7
8,3
15,0
2.005
3,2
3,1
13,5
2.006
4,0
2,8
15,0
2.007
6,1
6,0
9,4
2.008
5,2
3,1
5,5
2.009
-0,3
-7,4
9,6
2.010
7,5
10,5
10,5
2.011
2,7
0,4
6,3
2.012
0,9
-2,5
8,8
2.013
2,3
1,2
4,9
69,1
47,5
434,3
3,0
2,2
9,8
Acum. últimos 18
anos
Médio Composto
últimos 18 anos
Página
Fonte: IBGE - Banco Central – ABIHPEC- Deflator: Índice IPC FIPE Higiene e Beleza
3
Variação Anual (%)
v.21-08-14
Comparative Price Indexes
In the past 5 years, CT&F Industry prices have grown at a lower rate than both the
inflation rate and the Consumer Price Index. Especially worthy of note is that the price
index for Beauty products was substantially lower than the other price indexes.
Variação Anual (%)
FGV
FIPE
Desvalorização
Índice Geral
Índice Preço ao
Índice Preços
Índice Preços
Cambial Média
Preços
Consumidor
Higiene
Beleza
2.007
-10,9
7,9
4,4
2,0
1,6
2.008
-6,0
9,1
6,2
5,9
3,7
2.009
6,2
-1,4
3,7
2,1
2,4
2.010
-9,4
11,3
6,4
1,5
4,3
2.011
-4,7
5,1
5,8
5,0
1,6
2.012
17,2
7,8
5,1
9,4
5,5
2.013
10,7
5,5
3,9
1,6
4,2
Acumulado
últimos 5 anos
18,9
31,2
27,4
20,9
19,3
Médio Composto
últimos 5 anos
3,5
5,6
5,0
3,9
3,6
Ano
Página
4
Fonte: ABIHPEC, Fundação Getúlio Vargas, Fundação Instituto de Pesquisa Econômicas da Univ ersidade de São Paulo
v.21-08-14
Foreign Trade
Up until 1994, the country had been recording a surplus of between 10 billion and 15
billion dollars in its trade balance. In the post Real Plan period from 1995 to 1998, when
the exchange rate became the main anchor for stabilizing Brazil’s currency, the
Brazilian trade balance recorded deficits of between 3 billion and 7 billion dollars.
Starting 1999, the floating exchange rate was introduced, causing a major devaluation
in the Brazilian real, at which time the deficit was reduced to 1.3 billion dollars,
narrowing to 0.7 billion in the following year. In 2001, the Brazilian real was devaluated
again, primarily because of the economic crisis in Argentina, triggering a surplus of US$
2.7 billion. Another sharp depreciation of the real followed in 2002, which boosted the
surplus to US$ 13.2 billion, and, in 2003, the surplus rose to US$ 24.9 billion. Despite
appreciation of the real from 2004 to 2006, the surplus surged again, this time cresting at
US$ 46.5 billion in 2006. In 2013, the surplus shrank to US$ 3 billion as an upshot of the
continuous appreciation of the Brazilian real.
BALANÇA COMERCIAL
300
TOTAL BRASIL (US$ Bilhões)
Ano
Importação Exportação
Saldo
2003
48
73
25
2004
63
97
34
2005
74
119
45
2006
91
138
46
2007
121
161
40
2008
173
198
25
2009
128
153
25
2010
182
202
20
2011
226
256
30
2012
223
243
19
2013
240
242
3
% Cresc. Últimos
10 anos
% Cresc. Médio
Últimos 10 anos
395,8%
17,4%
230,8%
12,7%
256
250
226
182
173
161
150
97
100
73
63
50
153
138
119
48
25
34
223
202
198
200
242
243 240
128
121
91
74
45
46
40
25
25
20
30
19
3
0
2003
2004
2005
2006
Importação
2007
2008
2009
Exportação
2010
2011
2012
2013
Saldo
Página
5
Fonte: Aliceweb
v.21-08-14
The table below shows the trade balance for CT&F products in the last ten years,
indicating an average accumulated growth of 10.2% p.a. in exports between 2003 and
2013, while imports grew 21.4% p.a. in the same period.
The CT&F Industry’s trade deficit, which totaled US$ 163.1 million in 1997, trended
downward in the following years, sinking to US$ 8 million in 2001, but then bounced
above the line in 2002 and onwards. In 2009, the surplus climbed to US$ 169 million,
representing a 23.0% drop in relation to 2008, reflecting an appreciation in the real,
which widened the deficit to US$ 412 million in 2013.
BALANÇA COMERCIAL (US$'Milhões)
1.400
HIGIENE PESSOAL, PERFUMARIA E COSMÉTICOS
Ano
Importação Exportação
Saldo
2003
171
295
124
2004
180
387
207
2005
236
473
237
2006
317
564
247
2007
409
617
208
2008
506
725
219
2009
493
662
169
2010
744
775
31
2011
942
877
-65
2012
1.037
843
-195
2013
1.195
783
-412
% Cresc. Últimos
10 anos
597,0%
165,3%
21,4%
10,2%
% Cresc. Médio
Últimos 10 anos
1.195
1.200
1.037
1.000
942
877
800
506
473
0
493
180
247
237
207
219
208
169
124
2003
783
317
295
171
843
409
387
236
200
775
662
617
564
600
400
744
725
31
2004
2005
2006
2007
2008
2009
2010
-65
2011
-200
2012
2013
-195
-400
-412
-600
Importação
Exportação
Saldo
Página
6
Fonte: Aliceweb
v.21-08-14
Exports
Página
7
Brazilian exports of CT&F products can be broken down into the following product
segments:
v.21-08-14
Listed below are the top 10 major CT&F export destination countries from a total of 140:
TOP TEN EXPORTAÇÕES BRASILEIRAS HPPC
Acumulado janeiro a dezembro (FOB - US$'milhões)
Descrição do País
2.012
2.013
% Var.
13/12
% Partic. % Partic.
Total 2012 Total 2013
1
Argentina
213.434
188.227
-11,8
25,3
24,1
2
Chile
103.798
81.773
-21,2
12,3
10,4
3
México
60.441
76.061
25,8
7,2
9,7
4
Colombia
58.581
58.429
-0,3
7,0
7,5
5
Venezuela
61.645
45.207
-26,7
7,3
5,8
6
Peru
48.410
44.050
-9,0
5,7
5,6
7
Panamá
30.323
41.531
37,0
3,6
5,3
8
Paraguai
41.832
41.397
-1,0
5,0
5,3
9
Uruguai
27.580
26.873
-2,6
3,3
3,4
10
Bolivia
27.037
22.514
-16,7
3,2
2,9
Total HPPC
842.583
782.610
-7,1
100,0
100,0
Total Top Ten
673.082
626.060
-7,0
79,9
80,0
Página
8
Fonte: Aliceweb
v.21-08-14
Imports
Listed below are the top 10 countries of origin of Brazilian CT&F imports, from a total of 59:
TOP TEN IMPORTAÇÕES BRASILEIRAS HPPC
Acumulado janeiro a dezembro (FOB - US$'milhões)
Descrição do País
2012
2013
% Var.
13/12
% Partic. % Partic.
Total 2012 Total 2013
1
Argentina
273.523
272.282
-0,5
26,4
22,8
2
Estados Unidos
141.290
168.317
19,1
13,6
14,1
3
México
81.472
149.767
83,8
7,9
12,5
4
França
135.628
133.517
-1,6
13,1
11,2
5
China
92.417
98.644
6,7
8,9
8,3
6
Alemanha
56.668
69.768
23,1
5,5
5,8
7
Espanha
29.857
36.135
21,0
2,9
3,0
8
Colômbia
23.121
33.836
46,3
2,2
2,8
9
Índia
13.537
28.209
108,4
1,3
2,4
10
Canadá
23.949
27.575
15,1
2,3
2,3
1.037.167
1.194.649
15,2
100,0
100,0
871.461
1.018.050
16,8
84,0
85,2
Total Importações
Total Top Ten
Página
9
Fonte: Aliceweb
v.21-08-14
Corporate Profile
Página
10
To date, there are 2,470 companies operating on the CT&F market in Brazil, in that 20 of
these are large companies, with after-tax sales revenues of over R$ 100 million p.a.,
representing 73.0% of total revenues. These companies are distributed by region/state
as follows:
v.21-08-14
CT&F INDUSTRIES BY STATE/REGION
State
Code
Ind.
2004
Ind.
2005
Ind.
2006
Ind.
2007
Ind.
2008
Ind.
2009
Ind.
2010
Ind.
2011
Ind.
2012
Ind.
2013
Ind.
2014
Bal.
14/13
Bal.
14/04
% Chg.
14/13
% Chg.
14/04
Total
1.427
1.562
1.670
1.764
1.891
2.010
2.110
2.132
2.313
2.426
2.470
44
1.043
1,8
73,1
Subtotal
26
28
28
28
30
34
37
45
45
46
47
1
21
2,2
80,8
AC
1
1
1
1
2
2
2
2
2
2
2
0
1
0,0
100,0
AM
10
10
10
10
RO
3
4
4
4
10
11
13
15
15
15
16
1
6
6,7
60,0
5
7
8
10
10
10
10
0
7
0,0
233,3
PA
7
7
7
7
7
7
7
11
11
12
12
0
5
0,0
71,4
BRAZIL
NORTH
TO
5
5
5
5
5
6
6
6
6
6
6
0
1
0,0
20,0
AP
0
1
1
1
1
1
1
1
1
1
1
0
1
0,0
N.A.
RR
0
0
0
0
0
0
0
0
0
0
0
0
0
N.A.
N.A.
Subtotal
65
79
92
102
118
136
146
156
160
171
175
4
110
2,3
169,2
MS
2
2
2
2
2
2
2
2
2
2
3
1
1
50,0
50,0
GO
51
65
76
83
96
110
118
127
130
138
140
2
89
1,4
174,5
DF
8
8
10
13
15
16
16
16
16
17
17
0
9
0,0
112,5
MT
4
4
4
4
5
8
10
11
12
14
15
1
11
7,1
275,0
Subtotal
93
124
150
160
174
186
203
218
229
244
256
12
163
4,9
175,3
MA
6
7
7
7
7
8
8
8
9
9
10
1
4
11,1
66,7
CENTRAL-WEST
NOTHEAST
PI
8
9
9
10
10
11
11
11
11
11
11
0
3
0,0
37,5
CE
28
29
33
34
35
35
44
46
47
49
54
5
26
10,2
92,9
BA
14
24
31
37
45
49
50
58
61
68
70
2
56
2,9
400,0
RN
3
5
6
6
6
8
8
9
12
12
12
0
9
0,0
300,0
PB
7
8
9
9
10
11
11
12
12
12
13
1
6
8,3
85,7
PE
22
36
46
48
52
54
58
61
63
65
67
2
45
3,1
204,5
SE
1
2
5
5
5
6
7
7
8
10
10
0
9
0,0
900,0
AL
4
4
4
4
4
4
6
6
6
8
9
1
5
12,5
125,0
SOUTHEAST
Subtotal
962
1.021
1.067
1.125
1.191
1.262
1.319
1.385
1.434
1.494
1.511
17
549
1,1
57,1
MG
99
112
121
136
147
166
181
204
211
218
221
3
122
1,4
123,2
ES
8
10
11
12
15
20
23
27
31
34
33
-1
25
-2,9
312,5
RJ
184
191
197
199
201
210
214
218
224
229
231
2
47
0,9
25,5
SP
671
708
738
778
828
866
901
936
968
1.013
1.026
13
355
1,3
52,9
281
310
333
349
378
392
405
328
445
471
481
10
200
2,1
71,2
PR
152
162
169
176
187
189
190
97
200
209
211
2
59
1,0
38,8
SC
44
48
52
55
59
61
64
70
77
85
90
5
46
5,9
104,5
RS
85
100
112
118
132
142
151
161
168
177
180
3
95
1,7
111,8
Página
Subtotal
11
SOUTH
v.21-08-14
Brazilian Market
According to data from Euromonitor for 2013, the Brazilian market ranks third in the
world CT&F market. Specifically, it ranks 1st in fragrances and deodorants, 2nd in hair
care, men’s and kids’ products, bath care, depilatories and sun care, 3rd in color
cosmetics (makeup and nail care), 4th in oral care, and 5th in skin care.
US$ Bilhões (Preço ao
consumidor)
(%) Em percentual
Variação
2013 x 2012
Higiene Pessoal, Perfumaria
e Cosméticos
2.012
2.013
Mundo
446,7
454,1
EUA
72,0
73,3
16,1
1,8
China
39,9
44,2
9,7
10,8
Brasil
41,8
43,0
9,5
2,7
Japão
47,4
39,1
8,6
-17,7
Alemanha
18,1
19,1
4,2
5,2
Reino Unido
16,8
16,9
3,7
1,0
França
16,1
16,8
3,7
4,2
Russia
14,2
14,2
3,1
0,1
Itália
11,9
12,2
2,7
2,3
México
10,0
10,8
2,4
8,1
TOP TEN
288,2
289,5
63,7
0,4
Participação
1,7
Fonte: Euromonitor
Distribut ion Channels
CT&F products are distributed through three basic channels:
Traditional distribution, including wholesale and retail stores

Direct sales, development of the at-home shopping concept

Franchises, specialty and personalized stores
Página
12

v.21-08-14
Labor Market
In relation to jobs, the CT&F Industry also showed important results, as compared with
the job rate growth in the country.
The job opportunities created by the CT&F Industry, compared with those of 1994, are
reflected in the following figures:
JOB OPPORTUNITIES ('000)
CT&F INDUSTRY
1994
2013
19-year
Growth %
19-year
Average
Growth %
30.1
126.0
318.6
7.8
35.0
N/A
N/A
DISTRIBUTION CENTERS
FRANCHISES
11.0
195.6
1678.5
16.4
DIRECT SALES REPS
510.0
4053.6
694.8
11.5
BEAUTY SALONS
579.0
1205.0
108.1
3.9
396.9
8.8
TOTAL
1130.1
5615.2
Página
13
Source: ABIHPEC, ABEVD, ABF, FIESP and IBGE
v.21-08-14
Technical and Regulatory Issues
This department of the Association deals with the technical, regulatory and scientific
issues needed to operate the CT&F industries in Brazil.
It coordinates several work groups to ensure that the CT&F industry sets down proposals
and guidelines that will give support to both domestic and international governmental
issues related to health surveillance and metrology. The upshot has been ethical
demands put forth by companies, and other demands pertinent to reducing technical
and regulatory barriers.
In the past few years, a challenge has arisen, met by a commitment from the CT&F
industry to keep in pace with the growing Brazilian market, and also to meet
expectations to export quality products that are efficient, safe, competitive and
recognized on both the domestic and the international market.
The department develops activities designed to promote the growth in CT&F industries
by researching and applying current subject matters related to the regulatory area,
working in partnerships with associations that interface with the CT&F production chain,
like SEBRAE (Brazilian Micro and Small Company Support Service), ABDI (Brazilian
Industrial Development Agency), APEX-Brasil (Trade and Investment Promotion
Agency), and ABNT (Brazilian Association of Technical Standards).
Health legislation is periodically updated, so that it can keep current on ongoing
technical and scientific advances, thus prompting the development of new
technologies and/or new information related to the safe use of products.
Handbooks are developed with guidelines for regulating companies and achieving the
Good Manufacturing Practices, thus providing the structured technical support
required to qualify companies to meet health regulations.
The updating of Technical, Health and Metrological Regulations is done in line with
International Regulations, in order to remove regulatory obstacles among regions, and
minimize technical barriers to international trade, while ensuring a high level of
consumer protection.
Página
In view of the constant regulatory changes in the health field and the need to lend its
contribution to the CT&F industry, and also in view of the foreign trade actions
conducted by the Beautycare Brazil Project, handbooks are developed that provide
information on health and metrological regulation, as well as other references for
exporting CT&F products. In addition, events are promoted to enhance the business
and technical skills needed for companies to conform their products more suitably to
the project’s priority markets.
14
International
v.21-08-14
ABIHPEC participates in the MERCOSUR Special Committee for Health Surveillance
Consultancy and has a seat on the agency representing private initiative and
addressing CT&F issues. The SGT 11 “Health,” AD HOC Cosmetics has already been able
to place in conformity several technical CT&F-related criteria.
In 2013, ABIHPEC started following the work on metrology being developed by
MERCOSUR, and also attending the meetings of the SGT 03 – “Technical Regulations
and Conformity Assessment,” coordinated nationally by Inmetro. It is also responsible for
bringing these regulations into agreement, thus keeping them from becoming
technical barriers to trade among the member states (Argentina, Brazil, Paraguay,
Uruguay and Venezuela) and between these states and other countries or economic
blocks.
CASIC – In Latin America, ABIHPEC – acting through its Technical and Regulatory
Department – is a member of the Technical Committee of the Latin American Cosmetic
Industry Association Board, assembled to hold annual meetings of the Latin American
health authorities.
ICCR – Since 2013, ABIHPEC was elected, together with ANVISA, to represent Brazil at
the ICCR - International Cooperation on Cosmetics Regulation, an international group
cooperating to regulate cosmetic products. It meets every year and has the objectives
of removing regulatory obstacles among regions and minimizing technical barriers to
international trade, while ensuring a high level of consumer protection. The group is
composed of government and private initiative representatives from Canada,
European Union, the United States and Japan.
PCPC – Every year, ABIPEC participates in an event held in the United States, organized
by the PCPC – Personal Care Products Council and made up of the most important
international counterpart associations, as well as the chief industries operating in this
market. In the last couple of years, this meeting has become the most important
gathering of international organizations, where strategic matters are discussed at all
levels, in all aspects and in respect to all areas, geared at developing these markets.
Cosmetics Europe – With this same aim, ABIHPEC also participates regularly in the
European community, by attending the meeting of Cosmetics Europe, the European
counterpart association for makers of cosmetic products.
Página
15
ISO/TC 217 – By way of ABNT’s Brazilian Cosmetics Committee (CB-57), ABIHPEC
participates in the world forum through the ISO/TC 217 Committee organized by ISO –
International Organization for Standardization, a worldwide group for the global
standardization of products from the Cosmetic, Toiletry and Fragrance Industry.
v.21-08-14
Responsibility for Post -Consumption Packages
RESPONSIBILITY FOR POST-CONSUMPTION PACKAGES
On August 2, 2010, President Lula sanctioned Law #12305,
which introduced the National Solid Waste Policy in Brazil, after
about 20 years of Congressional debate. Approval of the law
found ABIHPEC already conducting one of its social programs,
called Dê a Mão para o Futuro (Give the Future a Helping
Hand), in full compliance with what this concept proposes. This
is an example of the pioneering spirit and high degree of
socioenvironmental
commitment made by
ABIHPEC’s
associated companies that participate in the program, and by
its other associative partners: ABIPLA and ABIMA.
SHARED RESPONSIBILITY
The core principle behind Dê a Mão para o Futuro is shared responsibility. This entails the
engagement by the entire society to resolve the issue of the suitable end use of postconsumption packages.
Bearing this in mind, the actions conducted by the program aim at assuring:
o
That the population acquires the habit of correctly separating recyclables from
ordinary garbage. For this reason, the work of guiding the population to make it
aware of the importance of conscious consumption, and the cooperation needed
to enable waste sorting, are essential to the success of the program. Only in this
manner can the volume of collected recyclable waste be increased. This result can
be obtained by promoting public awareness campaigns in the participating cities.
o
That the sorting of urban solid waste (the responsibility of public authorities) is
carried out comprehensively and consistently, because only after the packages
are collected and sorted can industry give them the most suitable environment end
use.
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Brazil’s socioeconomic conditions led to the creation of a unique model for collecting
recyclable material. This model is based on waste pickers, who, through the years, got
16
Awareness that solid waste reusability and recyclability constitutes an economic asset
and one of social value, by enabling jobs and income to be created, and by
promoting citizenship, is yet another principle that has steered this program since its
very beginning.
v.21-08-14
together and formed associations and cooperatives. Although the model is considered
a success, these workers still operate in a very informal manner.
Considering that this area offers sizable opportunities for social inclusion, job creation
and income generation, it has become necessary to improve the physical and
management structures of these associations and cooperatives to ensure greater
production capacity. This is the fundament guiding the program.
There can no distinction between the post-consumption recyclable waste materials
collected. They may belong to the Cosmetic, Toiletry and Fragrance industry, just as
they may also belong to related industries. If the proposal is to work with waste picker
associations and cooperatives, it is not possible to sort the waste according to segment;
rather, it must be done according to the equivalent weight of the recyclable material.
With this in mind, companies are taking on the responsibility of determining the most
suitable end use of equivalent post-consumption packages in volume/weight terms,
and are complying with the legislation.
The program has the following goals:





Contribute to improving the nation’s scenario for correct end use of urban solid
waste, by helping to reduce the volume of recyclable materials that end up in
landfills.
Increase the recycling feasibility of post-consumption packages, by expanding and
improving their collection, sorting, processing, importance and marketing.
Develop actions designed to support programs intent on creating jobs and
generating income, and that promote the social inclusion, the improvement of
work conditions and the quality of life of waste pickers, by developing integrated
and sustainable programs.
Offer creators of solid waste (society as a whole) a suitable option for managing
their waste.
Offer recyclers and/or manufacturers raw materials that are duly sorted and
processed.
The partners in the program are ABIPLA (Brazilian Association of Cleaning Product
Industries and the Like) and ABIMA (Brazilian Association of Manufactured Pasta, Bread
and Cakes).
The Dê a Mão para o Futuro Program is being carried out with great success in several
parts of Brazil, benefitting thousands of people!
Página
17
What’s the upshot of this? More quality of life for all!
v.21-08-14
s
CT&F Development Program
The PDS-HPPC − Cosmetic, Toiletry and Fragrance (CT&F) Industry Development
Program is conducted by ABIHPEC, in partnership with the ABDI – Brazilian Industrial
Development Agency and with the SEBRAE – Brazilian Micro and Small Company
Support Service.
The objective is to promote the development of CT&F companies sustainably by
providing management and dissemination of know-how, by giving access to and
ensuring alignment with the market, and by promoting developments in technology
and innovation, in addition to strengthening CT&F micro, small and mid-size companies
in the different states throughout the nation.
Ever since 2006, the PDS-HPPC has been promoting actions statewide, providing
training and lending its services to micro and small companies, driven by its endeavor
to strengthen the production chain, and to foster the modernization and development
of local production schemes and regional production structures.
Specific tools are made available to drive the strategic actions of the agreement that
have given CT&F companies access to expertise, technological innovations, CT&F
trends, tax information, management skills, sustainable action and methodology to
operate in compliance with ANVISA (Brazilian Health Surveillance Agency) regulations
and to participate in the international market.
The project is conducted in several regions of Brazil, where local partnerships have
been forged to carry out the actions. These regions have been given the name of
Regional Centers and are located in the following states: Santa Catarina, Rio Grande
do Sul, Paraná, Rio de Janeiro, São Paulo (Diadema), São Paulo (Franca and region),
Minas Gerais, Ceará, Bahia, Pernambuco, Pará and Goiás.
Página
18
By providing actions geared to development, the project focuses on lending ongoing
assistance for companies to broaden their horizons, and not only take advantage of,
but also maximize their potential.
v.21-08-14
Internationalization Program
The Beautycare Brazil CT&F Project was created in 2000 and is managed by ABIHPEC
(Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry) in partnership
with APEX-Brasil (Trade and Investment Promotion Agency). It has the support of the
ABDI (Brazilian Industrial Development Agency), of SEBRAE – Brazilian Micro and Small
Company Support Service and of ITEHPEC (Institute of Cosmetic, Toiletry and Fragrance
Technology and Studies).
Its mission is to promote the competitiveness of the Cosmetic, Toiletry and Fragrance
(CT&F) Industry by achieving internationalization.
Among its objectives is the consolidation of Brazil as world leader in the consumption of
CT&F products, thereby boosting the industry’s national and international prestige
through the recognition of its excellence in such requisites as production and global
consumption, as regards production efficiency, innovation, high technological level
and sustainability.
Priority Market Strategy
Beautycare Brazil has the primary goal of keeping up the level of exports of the
companies supported by the project, and ensuring that these exports are higher than
the CT&F international trade growth, even in a scenario of global crisis and fluctuations
in the exchange rate. For this reason, stricter criteria were adopted to select target
markets and strategic actions, highlighting especially the following:
Opening the Market: The focus is on promoting business contacts by holding Road
Shows, Trade Shows and the Buyer Project.
Página
19
Consolidating the Market: The focus is on expanding the distribution channels for the
company’s already existing sales operations. Actions will be developed involving pointsof-sale, brand activation, the Buyer Project aiming at training commercial partners,
project image, and trade shows focused on promoting contacts with opinion setters.
v.21-08-14
Innovation and Technology
ITEHPEC – Institute of Cosmetic, Toiletry and Fragrance Technology and Studies – was
created in 2006 as ABIHPEC’s innovation arm. Its main goal is to encourage, foster and
promote activities related to technological innovation, research and technological
development for CT&F products in any region, both domestically and internationally.
ITEHPEC’s Mission:

Be a facilitator for technological development − a tool for the enhancement of
professional skills in companies – and perform the fundamental role of pursuing
competitiveness in the CT&F industry, creating information to steer technological
policies and to manage CT&F change and innovation processes.

Create business opportunities for innovation and technical training in CT&F
companies.

Establish and consolidate the interaction of universities and research centers with
companies.

Encourage the use of subsidies and tax benefit mechanisms to further innovation in
companies.

Encourage scientific and technological institutes to participate in the CT&F
technological innovation process.
Página
20
ITEHPEC has a Scientific-Technological Board composed of specialists from industry,
universities and learning institutions, who are experienced in research and
technological innovation. The role of the board is to assist ITEHPEC management in
establishing guidelines for CT&F innovation and technological development and in
setting up a CT&F Innovation and Technological Development Program.
v.21-08-14
Among the initiatives made by ITEHPEC, the following should be highlighted:
Innovation and Technology Intelligence Center – production of innovation and
technology expertise for the CT&F Industry

Cosmetic Industry Innovation Management Inclusion Program – strategic consulting
in innovation for associated companies

Production of Reference Documents – reports on several technical and scientific
topics

Nanometrology Project – a partnership with Inmetro (National Metrology, Quality
and Technology Institute) is designed to develop benchmark nanomaterials for the
cosmetic industry.

Nanoencapsulation of Active Ingredients Project – working in cooperation with the
IPT (Institute of Technical Standards), the project fosters cooperation among CT&F
companies to develop technological pathways for the nanoencapsulation of
active ingredients for use in cosmetics formulas.

Support for innovation project development – associated companies can benefit
from the support needed to deal effectively with issues related to the development
of innovation projects.

Professional qualification & training program – international conferences, workshops,
scientific conventions, courses, lectures and seminars

Technical and Scientific Meetings with Associates – meetings to put forth and
address topics of relevance for discussion with Institute associates
Página
21

v.21-08-14
Social Responsibility
The ABIHPEC INSTITUTE is a non-profit civil association that emerged as an initiative of the
Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry (ABIHPEC), which
decided to channel the social projects that it sponsored through an independent
association designed specifically to fulfill a social purpose.
The ABIHPEC INSTITUTE aims at promoting cancer-related actions by providing information
and giving palliative care, by offering social assistance to cancer victims and/or
people stricken by serious diseases, whose looks have been impacted, affording them
the technical and material means needed for rehabilitation and raising their selfesteem, by protecting the integrity, individuality and dignity of children, adolescents
and the elderly, by promoting the prevention and awareness of health and personal
hygiene, and by fostering economic and social development by encouraging
enterprise and employability.
Today, the ABIHPEC Institute coordinates two projects directed at fulfilling its objectives.
These are De Bem com Você – a Beleza contra o Câncer (Feel Good about Yourself –
Beauty against Cancer) and the Pedofilia: não feche os olhos para isso (Pedophilia:
Don’t Close Your Eyes to It).
Página
22
Find out more about these projects:
v.21-08-14
De Bem com Você – a Beleza contra o Câncer
(Feel Good about Yourself – Beauty against Cancer)
Workshops teach women undergoing cancer treatment
how to apply makeup, as a way to help them improve
their self-esteem.
The mission of the project is to promote self-esteem and
enhance beauty and well-being, through workshops
that teach women undergoing cancer treatment how
to apply makeup.
The project is a social program that teaches women with
cancer and undergoing the several phases of cancer
treatment makeup techniques for self-application and
beauty tips. The aim is to help minimize the secondary
effects related to the adverse reactions to
chemotherapy, radiation and other treatments, as a
way to improving their self-esteem.
The project is sponsored by associated companies that
are not only responsible for making the project feasible,
but also donate products that are used in the workshops.
The workshops are held in the facilities of hospitals that
mostly serve patients from the public health service.
Learn more: www.debemcomvoce.org.br
facebook/Debemcomvoce
Pedofilia: não feche os olhos para isso
(Pedophilia: Don’t Close Your Eyes to It)
Página
Learn more: facebook/contrapedofilia
23
One of the objectives of this project conducted by
the ABIHPEC Institute is to open the eyes of people to
see what they don’t want to see. It brings out into the
open important information about pedophilia, so that
the matter can be discussed and the society alerted
to what may be happening right next to you. It is a
project that uses a digital tool to alert the population
through the social media channels of Facebook and
Twitter. Keep your eyes open! Dial 100 to report a
crime or suspected crime from anywhere in the
country.

Overview of the Brazilian Cosmetic, Toiletry and Fragrance Industry

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