when buzz chokes bizz… and culture

WHEN BUZZ CHOKES
BIZZ… AND CULTURE
REFLECTIONS FROM THE PORTUGUESE
CREATIVE INDUSTRIES’ CASE Fátima São Simão!
UPTEC - University of Porto, 2013!
ICS 7th PhD Conference, University of Leeds!
10th June 2013!
2008
CREATIVE INDUSTRIES: A
PANACEA FOR
PORTUGUESE CULTURAL
AND CREATIVE SECTOR
NORTH OF PORTUGAL
3,7 MILLION PEOPLE
17% ELDERLY PEOPLE
13% HIGHLY SKILLED
-> 36% Portuguese Youngs
NORTH OF PORTUGAL
62 MILLION FOR THE CREATIVE
INDUSTRIES CLUSTER
ADDICT – AGENCY FOR THE
PROMOTION OF THE CREATIVE
INDUSTRIES
MACROECONOMIC STUDY
BLURRY DEFINITION OF CREATIVE INDUSTRIES
TOO MANY MODELS
TOO MANY INDUSTRIES
+
DISINVESTMENT IN CULTURE
ABOUT 50% CUTS BETWEEN 2009 AND 2012
CULTURAL SECTOR DELUSION
ARTISTS APPLYING TO CREATIVE INDUSTRIES FUNDS
CULTURAL PROJECTS APPLYING TO BUSINESS
INCUBATORS
PUSHING ARTISTS INTO BUSINESS
DISCOMFORT, RESISTENCE, OPPORTUNISM
CHOKING CULTURAL AND CREATIVE SECTOR
UPTEC PINC
INTEGRATED IN SCIENCE AND TECHNOLOGY PARK
CLEAR MANAGEMENT STRATEGY
SUPPORT TO BUSINESS DEVELOPMENT
SPECIFIC CREATIVE INDUSTRIES MODEL
-> CLEAR DISTINCTION BETWEEN CREATIVE INDUSTRIES AND OTHER
SECTORS (NAMELY, SOFTWARE AND IT)
-> CLEAR DISTINCTION BETWEEN CULTURAL WORK AND CREATIVE
BUSINESSES
CREATIVE INDUSTRIES @ UPTEC PINC’2013
INDUSTRY
ARCHITECTURE
SUB-SECTOR
Nº of Companies
Architecture
4
Rehabilitation 3
Fine Arts
2
Heritage, Crafts and Antiques
2
Music
2
Theatre and Dance
1
Product
2
Communication
3
Film, Video and Photography
4
Sound and Music Edition
2
Education and Entertainment Games
2
PUBLISHING
Publishing (paper and digital)
2
COMMUNICATION
Press
4
Radio
2
TV
2
Branding/ Advertising
2
VISUAL ARTS
PERFORMING ARTS
DESIGN
AUDIOVISUAL
OTHER INCUBATORS...
HUGE INVESTMENTS
MOSTLY RELATED TO MUNICIPALITIES
COPY-PASTE STRATEGIES (MOSTLY, FROM UK)
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ OTHER INCUBATORS...
• ArtSpin, PORTO • ÁRVORE XXI, PORTO • CACCAU, PORTO
• CENTRO DE CRIAÇÃO DE TEATRO E ARTES DE RUA,
SANTA MARIA DA FEIRA • CENTRO DE CRIATIVIDADE DIGITAL, PORTO • ESPAÇO QUADRA, MATOSINHOS
• FÁBRICA DE DESIGN E INOVAÇÃO, PAREDES
• FÁBRICA SOCIAL, PORTO
• GeNeRation, BRAGA
• i.i.C, V. N. CERVEIRA
• iMOD, SANTO TIRSO
• INSerralves. PORTO
• OLIVA CREATIVE FACTORY, SÃO JOÃO DA MADEIRA
• PALÁCIO DAS ARTES, PORTO
• PLATAFORMA DAS ARTES, GUIMARÃES
• SERRALVES XXI, PORTO • UPTEC PINC, PORTO
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ CREATIVE INDUSTRIES IN
PORTUGAL
AN EUROPEAN CASE STUDY
GREAT OPPORTUNITY
GREAT RISK
Obrigada! 
[email protected]
www.uptec.up.pt