Klaus Junginger
Transcrição
Klaus Junginger
Klaus Junginger Head of SEO at Green Park Content [email protected] Summary I'm a journalist with many years in both organic and paid traffic and audience segmentation (BI-related) for News-organizations content providers and e-commerce portals. As an SEO specialized journalist I run inhouse training sessions for web content editors and staff at hard-news organizations, support reporters and copywriters in search engine optimization-related issues and am in constant communication with both ITinfrastructure and development crew. Experience Head of SEO at Green Park Content February 2016 - Present (2 months) At Greenpark Content it is my duty to: - Manage our clients' strategic and technical aspects in the field of Search Engine Optimization; - Keep the copywriters informed about search engine friendly content production; - Develop our internal global SEO guidelines; - Keep close contact to web site developers coaching them in best practices of on-page SEO techniques. SEO Consultant at WEBWRITER.COM.BR 2011 - February 2016 (5 years) News-room SEO Coordinator at Infoglobo 2014 - 2015 (1 year) As SEO at Infoglobo's newspapers I ran day-to-day operations concerning the news portal SEO and coordinate SEO efforts within the newsroom, overseeing content editing and introducing best practices in search engine optimization to the editorial staff, meanwhile supplying our internal BI with advices concerning our readers' profile. Global Content & SEO Manager at ClickBus 2014 - 2014 (less than a year) Global content and SEO manager News-room SEO Advisor at Grupo Estado 2013 - 2014 (1 year) Attributions at Estadão: - Training of editorial staff in search engine friendly copywriting (lunch & learn sessions); - Analysis of source code aiming for greater visibility and performance; - Visitors' profiling in order to support the local BI (Business Intelligence), with users' behavior-related data; - Development of Page1 page templates along with the UX and architecture departements; - Tagging of stories and distribution of recommended tags to the news-room; - Assessment and strategy development for special projects and events; - Developement of the organization's CMSs; - News' taxonomy and siloing management. Certified SEO (search engine optimization) professional. Freelance journalist for IT publications at Various June 2010 - March 2013 (2 years 10 months) Journalist at Techtudo - a tecnologia descomplicada at Techtudo September 2011 - August 2012 (1 year) Interviews and articles related to the WorldWide SEO industry Online Editor-in-Chief at Editorial Ltda/Portal IMPRENSA April 2011 - August 2011 (5 months) Former Portal Imprensa's online editor. Ran day-to-day operations of the online news section. Was responsible for the setup and launch of a revamped News-Portal and oversaw traffic's measuring and enhancement along with the development of strategies aiming broader organic search traffic. Portal's SEO and Social Media management. Reporter at IDG News Group Brazil at Now!Digital Business May 2010 - April 2011 (1 year) Covering search and seo-related area for IDG network. Reporter for Computerworld.com.br website and magazine. Search (SEO and SEM) related articles. Reporter at Publihelp January 2008 - December 2009 (2 years) Small company in the services (others) sector) Reporter Local Advertising and Media Market Coverage. Project Manager at Hannover Fairs do Brasil - Deutsche Messe AG September 2002 - December 2005 (3 years 4 months) Development of exhibition programs and advertising for International trade fairs in brazil and abroad. Hannover Fairs -; Large company - multinational (Germany/Brazil) - in the services (others) sector); Communications and project management of a major German trade fair company. Projects Copa das Confederações June 2013 to Present Members:Klaus Junginger, Cyntia Ueda, Lilian Nosralla, Margot Pavan, Diego Ramos Especial para a cobertura da Copa das Confederações de 2013. Estadão.com Mobile May 2013 to Present Page2 Members:Klaus Junginger, Cyntia Ueda, Lilian Nosralla, Diego Ramos, Margot Pavan Versão para celular do portal Estadão.com Ferramenta de transmissão Ao Vivo July 2013 to Present Members:Klaus Junginger, Cyntia Ueda, Diego Ramos, Margot Pavan, Lilian Nosralla, Luciana Cardoso Criação e desenvolvimento da ferramenta de transmissão de importantes eventos ao vivo pelo portal do Estadão. A cobertura é feita por vídeo e comentários de texto, minuto-a-minuto. Prêmio Paladar September 2013 to Present Members:Klaus Junginger, Cyntia Ueda, Lilian Nosralla, Margot Pavan Hotsite do prêmio anual da Revista Paladar. Jornal do Carro September 2013 to Present Members:Klaus Junginger, Fábio Lima Rocha, Lilian Nosralla, Cyntia Ueda, Margot Pavan, Diego Ramos, Roberto (Pena) Lopes da Silva, Bruno Gomes de Souza, Claudio Ranieri Site novo para o Jornal do Carro. Http://estadao.com.br/jornal-do-carro Test Scores Keirsey Personality Test May 2013 Score:Fieldmarshal Of the four aspects of strategic analysis and definition it is the marshaling or situational organizing role that reaches the highest development in the Fieldmarshal. As this kind of role is practiced some contingency organizing is necessary, so that the second suit of the Fieldmarshal's intellect is devising contingency plans. Structural and functional engineering, though practiced in some degree in the course of organizational operations, tend to be not nearly as well developed and are soon outstripped by the rapidly growing skills in organizing. But it must be said that any kind of strategic exercise tends to bring added strength to engineering as well as organizing skills. E-TalentPersonality Test February 2014 Score:Empreendedor A pessoa deste Talento possui uma necessidade inexorável para realizar. Nunca está satisfeita. A cada dia novas coisas precisam ser feitas. Sempre que o meio lhe sinaliza alguma possibilidade nova, tende a abrir uma nova frente e investir nela sem deixar as anteriores. Para ela, não existe fins de semana ou feriados, desde que possa chegar ao fim do dia dizendo que conseguiu fazer alguma coisa palpável. É incansável, sua energia e entusiasmo não têm fim. Está sempre impaciente para começar algo nova. Para conseguir seus objetivos, procura pessoas e as impressiona. Ela escolhe gastar tempo apenas com quem aprecia seus projetos particulares e que estão dispostos a segui-los dentro do seu ritmo. Investe nessas pessoas porque deseja atingir seu objetivo. Assim cultiva forças através de outras pessoas. Mantém-se perto daqueles que tem o que ela precisa e evita aqueles que querem consertá-la, ensiná-la ou moldá-la. O seu objetivo é Page3 colocar em prática os dons que possui e não ficar chorando o que não conseguiu. É uma pessoa assertiva, empreendedora e capaz de comunicar-se com os outros de forma direta deixando claro o que espera deles. Languages German English Spanish Portuguese (Native or bilingual proficiency) (Full professional proficiency) (Professional working proficiency) (Native or bilingual proficiency) Honors and Awards South Brazilian Journalists' Association Sindijor-PR December 2009 Award for a study on the influence of SEO in the routines of brazilian and international news-rooms. Certifications SEO Marketing de Busca April 2010 Curso de SEO MestreSEO April 2010 Skills & Expertise SEO Coaching for journalists News content editing Content Management SEO Copywriting SMO Editing SEO copywriting News SEM Advertising Journalism Blogging Digital Media Social Media Marketing Content Strategy Portuguese Web Development WordPress Organic Search (Advanced, 2 years experience) (Advanced, 2 years experience) Page4 User Experience Editorial Google Analytics Online Journalism Magazines Education OPET Graduated, Communications, journalism, media, 2003 - 2009 OPET Bachelor's Degree, Journalism, 2003 - 2009 Grade: Bachelor jean piaget 1989 - 1991 Honors and Awards Sangue Novo 2010 for his paper on SEO's inlfuence in the online newsroom. Interests Searchmarketing, SEO, SEM, online Content editing Page5 Klaus Junginger Head of SEO at Green Park Content [email protected] 1 person has recommended Klaus "Klaus é dinâmico e criativo. Fui orientador de seu Trabalho de Conclusão de Curso, um trabalho bastante original e relevante, que ele desenvolveu com entusiasmo e que lhe valeu um prêmio do Sindicato dos Jornalistas Profissionais do Paraná. Ele tem ótimos conhecimentos ligados ao webjornalismo e certamente fará uma brilhante carreira no jornalismo." — Tomás Eon Barreiros, taught Klaus at OPET Contact Klaus on LinkedIn Page6