4 - Abla

Transparency
Loosely speaking, the simplest and most objective words
that sum up the meaning of a yearbook are “a portrait of the sector,”
because the publication describes what was done in the previous year
and makes forecasts for the near future.
Therefore, you have in front of you a compendium of the universe
of vehicle rental companies in Brazil, and the sectors that influence this market.
In producing the ABLA Yearbook we are well aware of
the responsibility we have for our actions and, above all, a commitment
to transparency in its editorial content.
We are happy with the results and the prospects we can
envision in the short and medium term, but we cannot hide
our concerns about issues that affect the sector.
Rental companies, which create hundreds of thousands of jobs and pay
billions of reals in taxes, want to have their claims met so
they can grow and offer more than they do now.
This yearbook contains the body and the essence of a sector. Read it and
get involved, by sending suggestions to [email protected]
This is how we move towards providing society with the best service possible.
All of the indicators in this edition refer to the base year 2011.
1
Yearbook ABLA 2012
Editorial
Management Board
Substitutes
Paulo Gaba Jr. (President)
Paulo Nemer (Vice President)
Alberto Faria da Silva
Alberto Vidigal
Aleksander Rangel
Carlos Rigolino Jr.
Emanuel Trigueiro
José Adriano Donzelli
Nildo Pedrosa
Saulo Froes
Simone Pino
Valmor Weiss
Mauro Ribeiro
Carlos Adão Teixeira
João Carlos de Abreu Silveira
Paulo Miguel Jr.
Reynaldo Tedesco
Cássio Gilberto Lemmertz
Supervisory Board
Substitutes
Antonio Pimentel
Eduardo Corrêa
Jacqueline Mello
Paulo Bonilha Jr.
Ricardo G.E. Santo
Rodrigo Roriz
Luiz Carlos Lang
Nelma Cavalcanti
Eládio Paniágua
Marcelo Fernandes
Raimundo Nonato de Castro
Joades Alves de Souza
Felix Peter
Emerson Ciotto
José Zuquim Militerno
Alberto Jorge Queiroz
Marco Antonio de Almeida Lemos
CEO
João Claudio Bourg
ABLA Yearbook 2012 | General Coordination Cibele Cambuí, Nilvando Filgueira e Jorge Machado | Advertising Cibele
Cambuí | Journalist in Charge José Daísio Ferreira (MTb 18790/SP) | Support Marta Pereira | Planning, production, and
editorial Ponto & Letra (www.ponto-e-letra.com.br) | Illustrations shutterstock | Institutional images provided by the
companies represented | Art Marlos Brasil e Fábio Scorbaioli | Cover Marlos Brasil | Printing and finishing Gráfica Revelação
The ABLA Yearbook is not responsible for the opinions expressed in the articles herein. The articles can be reproduced, as long
as the source is mentioned.
Printed in Brazil, August, 2012
ABLA - Associação Brasileira das Locadoras de Automóveis
Rua Estela, 515 Bloco A - 5º Andar | 04011-904 - São Paulo, SP, Brazil | Tel.: 55 11 5087 4100
SAUS Quadra 01, conjunto J, 5º andar, sala 511 Edifício CNT | 70070-010 - Brasília, DF, Brazil
Tel. + 55 61 3226 2072 | Fax + 55 61 3226 0048
www.abla.com.br
Editorial
4
Statistics
6
Business
14
Tourism
22
Article
24
Anfavea
26
Cesvi
28
Insurance
32
Technology
34
Institutional
38
Security
42
Bolivia
44
The Fleet
46
SEST/SENAT
48
Fenaloc
50
PQA
52
Article
54
National board
56
Supervisory board
58
Regional Boards
59
Automakers
66
Partners
80
a
a
a
a
a
a
a
a
a
a
a
Contents
a
a
a
a
a
a
a
3
Yearbook ABLA 2012
Editorial
Entrepreneurship
and Opportunities
Paulo Gaba Jr.
President of the National Council - ABLA
The opportunities in Brazil today have awakened the
entrepreneurial spirit that had been dormant in Brazilians.
The increase in the number of people finishing formal
education has led to a change of attitude. The Brazilians
who had previously opened by a company because there
was no other career option now have the desire and the
dream to be entrepreneurs.
The result for our sector, and others, is a flood of new
companies being opened every day. Although the number
of businesses that have closed in their first two years has
declined, those starting out in our business need the correct
professional guidance to do well. ABLA’s role is not to
discourage new firms from entering the sector to reduce
competition, but to guide these entrepreneurs so that the
business continues to be seen as promising and professional.
So, ABLA’s National Training and Qualification Program
(PQA) was fundamental and 2012 will see a new nationwide
pricing and costs program.
The false idea of easy and cheap credit for cars certainly
prompted some entrepreneurs to venture into vehicle rental,
but the access to credit remained troublesome in 2011
because of the international crisis.
Considering that good administration of a vehicle
rental business requires strong management, I believe
deeply in local and regional entrepreneurs, both with their
own brands and as franchisees. Whenever I am asked if I
believe in the consolidation of this market in the hands of
few companies I reply NO, convinced that, despite there
being a worldwide trend to do so in various sectors, it will
not apply regionally and in our case. We must not confuse
having a few companies with desks at airports with having
a few companies in the sector - they are specific customers
and needs and there is room for everyone.
Regional rental companies have grown on average by
TWICE the rate of those in large centers, both in fleet size,
customers, and revenues, as the business has become more
popular. They have also been responsible for the significant
and continuous growth in our sector. Whether because of
improved infrastructure, or the increasing popularity of the
segment, our activity is increasingly a part of Brazilians’ lives.
And 2011 was no different! Despite the external
context, the sector’s growth and earnings were above the
average for many others sectors, showing that the vehicle
rental concept is increasingly important. What is missing?
Credit! The role played by the car assemblers’ banks and
partner banks will be key in this taking off,as it is worldwide.
Globalization has arrived in Brazil and international practices
and the global rates are also needed! The flood of new
launches from the automakers needs to be tested and here
is the best partner!
Is anything else missing? YES - we have stepped
up partnerships between automakers and the sector.
The vehicle rental sector has a lot of opportunities for
automakers, whether new or old, and making use of
them reflects directly in increased market share for the
automakers. Message received?
Enjoy reading this Yearbook, which translates into
figures the action taken and partnerships struck in 2011, with
very positive results for the production chain in the sector, in
transport, in trade and tourism!
4
Yearbook ABLA 2012
Economic
figures
National savings
account interest
rate in 2011
7.5%
Trade balance
US$ 29.790
billion in 2011
Average US dollar commercial
exchange rate
in 2011
R$ 1.675
GDP growth
in 2011
Benchmark interest
rate (SELIC) in 2011
2.7%
11.62%
SELIC rate
Savings
Dollar exchange
rate in Real (R$)
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
0.86%
0.6413
0.84%
1.2168
0.92%
1.7762
0.84%
2.4091
0.99%
2.9591
0.96%
3.6364
0.97%
4.2707
1.07%
4.9208
0.94%
5.6642
0.88%
6.2991
0.86%
6.8968
0.91%
7.5005
1.674
1.668
1.659
1.586
1.613
1.587
1.563
1.597
1.749
1.772
1.790
1.836
Sources: Central Bank, Brazilian tax authority,and Portal Brasil
5
Yearbook ABLA 2012
Statistics
Onward and upward!
Anyone wanting to illustrate
the rental sector’s performance
in 2011 in graphs will necessarily
produce upward curves!
From any point of view,
analysts will find satisfying figures
compared with previous periods,
which shows a segment in
a continuous process of evolution.
With regard to turnover, for
example, the total of
R$ 5.67 billion
was 11% up on 2010.
Sector revenue
R$ in billions
5.67
Revenue in the
sector increased by 11%
on the year
before and directly
impacted the
automotive vehicle sector
5.11
4.37
3.99
3.49
2.68
2.91
3.17
2004 2005 2006 2007 2008 2009 2010 2011
6
Yearbook ABLA 2012
Statistics
Estatística
Share in sales for the automotive sector
11.3%
11.05%
11.4%
11.09%
9.02%
9.40%
8.70%
8.22%
In 2011 the
share
in sales was
8.7 %
2004
2005
2006
2007
New leadership
Toyota
1.43%
2009
2010
2011
Others
13.10%
Fiat
29.67%
Ford
3.91%
After four consecutive years
leading sales for the sector, in 2011
Volkswagen has been overtaken by Fiat,
which became the biggest-selling car maker
for the rental sector in Brazil.
The positions in the ranking were reversed,
however, the margins separating the two
companies remained narrow.
Fiat
Volkswagen
GM
Renault
Ford
Toyota
Others
2008
Renault
5.75%
GM
18.95%
VW
27.19%
2004
2005
2006
2007
2008
2009
2010
2011
26.4%
29.3%
30.7%
28.7%
29.48%
27.32%
27.91%
29.67%
33.3%
32.6%
30.7%
31.1%
30.91%
29.52%
29.53%
27.19%
30.2%
30.1%
30.1%
32.8%
29.61%
23.74%
24.54%
18.95%
-
-
-
-
1.83%
3.54%
2.49%
5.75%
3.91%
-
-
-
-
-
3.92%
2.49%
-
2.8%
2.9%
2.7%
1.16%
1.03%
<1%
1.43%
10.1%
5.2%
5.6%
4.7%
7.01%
10.93%
13.05%
13.10%
7
Yearbook ABLA 2012
Statistics
High speed
fleet renewal
Historically the renewal of the fleet of Brazilian
rental cars is a dynamic process and the vehicles
are maintained at an acceptable standard.
However, vehicle rental companies have
boosted the pace of investment to matching
supply to the demand generated by millions of
tourists who will come to the country as of next
year for the Confederations Cup. Even more
people are expected for the FIFA World Cup in
2014 and for the Olympics in 2016.
The renewal of the fleet will include
technological updates. The first involves a
larger percentage of cars with automatic
transmissions,which are preferred by tourists
from developed countries. Two other new
developments will stem from national legislation,
which makes dual air bags and ABS brakes
mandatory for all vehicles produced in Brazil (or
imported) as of January 1 2014.
ABLA estimates that in the next two years
alone companies will invest R$ 18 billion in
renewal and expansion of the fleet.
Existing rental
companies
Rental offices
1,985
2,008
1,964
2,083
1,955
1,952
1,905
1,893
2004 2005 2006 2007 2008 2009 2010 2011
8
Yearbook ABLA 2012
Statistics
The sector’s fleet
In units
445,470
445,470
From 2010 to 2011
the fleet grew by 7.51%
250,204
414,340
363,456
283,562
318,865
203,650 223,811
2004
2005
2006
The average
age of
the fleet
In months
2007
15
2008
2009
15
2010
2011
16
15
14
17
16,5
15
2004 2005 2006 2007 2008 2009 2010 2011
Make-up of the fleet by model
Compact cars are the most sought-after for rental
(In percentages)
Compact
Medium
Luxury
SUVs and vans
2011
64.0
16.0
5.0
15.0
2010
60.0
17.0
7.0
16.0
2009
66.0
14.0
6.0
14.0
2008
71.0
13.0
6.0
10.0
2007
72.0
12.0
6.0
10.0
2006
70.8
12.9
5.9
10.4
2005
71.1
12.6
6.1
10.2
2004
70.4
12.9
5.9
10.8
9
Yearbook ABLA 2012
Statistics
Social responsibility
The vehicle rental sector fulfills its social role, creating
jobs and generating income for society, besides being one
of the leading payers of direct and indirect taxes to every
sphere of government.
In the labor area, for example, in 2011 the companies in
the sector created 277,943 direct and indirect jobs, up by
5% on 2010.
10
Yearbook ABLA 2012
Statistics
20%
Profile of the business
2011
25%
20%
55%
27%
Tourism
(Leisure)
Tourism
(Business)
Outsourcing
18%
22%
24%
56%
52%
2010
2009
29%
55%
17%
27%
2008
27%
2005
2004
Tax contribution
R$ in billions
1.86
1.69
1.27
0.79
0.87
0.94
16%
57%
55%
2006
18%
55%
18%
27%
54%
2007
26%
1.44
1.06
2004 2005 2006 2007 2008 2009 2010 2011
Creation of direct and indirect jobs
Number of people
185,560 194,838
168,200 178,240
2004
2005
2006
2007
11
209,061
2008
240,644
2009
Yearbook ABLA 2012
264,708 277,943
2010
2011
Statistics
Customer profile
Central
West
Northeast
North
Rental offices
Southeast
The social and economic transformations that have taken
place in Brazilin the last decade have impacted the vehicle
rental segment.
During this period changes have taken place in both the
number of people using the service users and their profiles.
In 2011, Brazil had 18.6 million people renting vehicles
and 2,083 rental companies. Men made up the majority of
customers, accounting for 79% of the total.
With regard to marital status, 65% of those using the
service were married.
The majority of users - 85% - were aged between 25 and
45 years of age. Second ranked were, at 10%, were people
aged 46 and above.
Regarding educational levels, most customers were people
with degrees or above, at 85%.
By job category, those who made most used of the service
last year were in services, accounting for 40% of the total. Just
behind came those in industry, at 30%, commerce, at 12%,
professionals, at 10%, and other sectors at 8%.
Acre
Amapá
Amazonas
Pará
Rondônia
Roraima
Tocantins
Total
Alagoas
Bahia
Ceará
Maranhão
Paraíba
Pernambuco
Piauí
Rio Grande do Norte
Sergipe
Total
Distrito Federal
Goiás
Mato Grosso do Sul
Mato Grosso
Total
Espírito Santo
Minas Gerais
Rio de Janeiro
Greater São Paulo
São Paulo State
8
28
22
56
10
19
14
157
37
189
92
38
39
85
17
80
30
607
57
45
23
15
140
108
225
125
216
161
(not including Greater São Paulo)
835
121
126
97
South
Total
Paraná
Rio Grande do Sul
Santa Catarina
Total
Grand total
Sex
79% men
21%
women
Marital status
65% married
35% single
12
344
2,083
Number of customers
(in millions)
2011
18.6
2010
2009
2008
2007
2006
2005
17.7
16.8
16.2
15.1
14.1
12.2
Yearbook ABLA 2012
Statistics
Average age of customers in 2011
aged between
21 and 24
10%
5%
85%
are 45
or above
are aged from 25 to 45
Educational level in 2011
15%
85%
Graduates
high school
graduates
Customers’ professional fields in 2011
In percentage
8
Most vehicle renters
work in the service
sector or industry
40
12
30
Services
Professionals
Industry
Commerce
Other
13
Yearbook ABLA 2012
10
Business
Fast pace
The vehicle rental sector has grown by
double digits in recent years.
According to statistics from the Brazilian
Association of Vehicle Rental Companies (ABLA)
the sector ended 2011 with 2,083 rental offices,a
fleet of 445,470 vehicles, and 277,943 people
in direct and indirect jobs. These are significant
figures and strong evidence of growth in the short
term. Staying in this market and - better still growing, calls for effective management.
As it is a service segment, dealing direct with
the end customer, the front-line professionals
are the ones who are contacted most, and so
represent the business. For Ivan Carlos Witt,
president and partner of Steer Human Resources,
professionals should be trained as if they were
users of the service, so they can understand the
needs of consumers, understand the culture they
come from and, in addition to speaking the same
language in figurative terms, they must really
speak the same language.
“These professionals must be motivated
constantly to greet the customers with a smile,
to be polite and able to to offer fast, effective
solutions.”
In addition to knowing everything about the
vehicle, front-line professionals need to know
their customers so they can be assertive, winning
over and retaining the customer. “In a competitive
market the service makes all the difference.
So, professionals who work immediately
with customers need continuous training and
incentives, including financial ones, in the form of
bonuses or profit sharing,” says Witt.
From reception onward, there is no secret,
according to the consultant. Processes have to
be automated as much as possible, providing
a fleet of new and modern vehicles, and new
areas of activity have to be explored. “The rental
company is a shop window for the automakers.
They can build the desire to buy the model that
is being rented.”
14
Yearbook ABLA 2012
Business
Anticipating the customer’s needs
and satisfying them must be part of the
professionals’ routines to retain customers
and attract new ones. According to ABLAS’s
regional director in São Paulo, Eládio Paniágua,
training must be continuous. With increasing
demand from foreigners, the main focus has
been on English and Spanish courses, with a
view to the 2014 FIFA World Cup and the 2016
Olympic Games.
Knowing all about the vehicles is the main
priority. It is therefore important to strengthen
partnerships with dealers and automakers.
“Whenever there is a launch, we organize
workshops to learn all about the newmodel,”
says Paniágua.
Paulo Nemer, vice president of ABLA’s
National Council, stresses the importance of
both professional training and knowledge of the
fleet, which must be constantly recycled.
With over thirty years on the market,the
executive is continually investing in training of
the team, especially those working in reception.
“We have to be able to convince customers
that the most important thing is the use of
the vehicle and not ownership, especially
among firms,”he says, referring mainly to fleet
outsourcing. “It is a niche that has lots of space
to grow in. As in any area that is expanding,
we must innovate, retaining customers and
building relationships with them, with partners,
employees and suppliers.”
With three decades’ experience in the rental
market, Saulo Tomaz Froes, a member of the
ABLA board, is also backing outsourcing, which
today accounts for 60% of his business. “It’s a
mistake to believe that the segment’s success
is related to low prices. We must invest in the
infrastructure of the offices, in the fleet, in
training and in market research to understand the
customers’ needs and prospect more effectively
and profitably,” says Froes.
He adds that before winning over and
retaining consumers, however, employees have
to be won over. “Training and recognition are
the key words. Business ethics works from the
inside out,” he says.
For Alberto de Camargo Vidigal, another
member of the ABLA board, and president of
Sindiloc São Paulo, the FIFA World Cup and
the Olympics will certainly guarantee growth
in the sector. However, leisure tourism still
has a long way to go in Brazil and is one of
the niches to be exploited. “Worldwide, it
accounts for 10% of GDP. In Brazil, it is only
3%, “says Vidigal.
And to make the most of all the opportunities
ever-more professionalism is called for. “The
market doesn’t accept cowboys. Excellence in
customer service, with personalized solutions, a
quality fleet, streamlined administration with less
bureaucracy and continuous improvement are
just some of the requirements for those who plan
to ride the economic wave in Brazil,” he says.
15
Yearbook ABLA 2012
Business
Opportunity
prior to the
FIFA World Cup
When we talk about major, global sporting
events in Brazil, and the demand they can
generate for the vehicle rental sector, we all
naturally think of and get ready for the FIFA
World Cup in 2014 and the 2016 Olympics.
However, another important event is
scheduled for before these two major events and
could take a lot of people by surprise. It is the
Confederations Cup, beginning on June 15, 2013.
This tournament is also organized by FIFA and
it will bring together teams from Europe, Africa,
Asia and America, in eight Brazilian cities. During
the event, which runs until June 30, the teams
will travel around a few states and regions, and
they will be followed by the supporters.
There is not long to go. Some airports might
have finished their refurbishment work. This
raises the possibility of more vehicle rentals.
However, some issues have yet to be
resolved. Will we be ready to serve thousands
of fans, officials and journalists from around the
world? How many months will we need to get
our companies structured? Will we have people
who are qualified to talk to tourists in two or
three languages? And will there be enough
vehicles to meet demand?
by João Claudio Bourg
CEO
The event will last only 15 days. However,
just as the Confederations Cup has been a test
for FIFA to check on the readiness of countries
who are hosting the World Cup, a year before
it is held, for rental companies it has become a
business opportunity and a training exercise for
the much larger demand to come.
Anyone who wants to take part in this
“game,” in this real race against time, must
prepare their teams. Intensive language
courses, planning procurement, training staff,
and promotion to potential customers should
start as soon as possible.
Some consequences of the
investment stimulus
In April Brazil’s President Dilma Rousseff
announced a new package of measures that are
part of the Greater Brazil Plan to increase the
country’s competitiveness. The measures include
the transfer of taxes on payroll to revenue in 15
sectors. This includes sectors such as textiles,
footwear and leather, apparel, plastics, furniture,
electrical material, buses, autoparts, airplanes,
ships, capital goods, mechanical parts, catering
and information technology, among others.
16
Yearbook ABLA 2012
Business
The consequences of the package of
measures for the vehicle rental sector are
indirect, and more than ever vehicle rental
companies need special attention from Brazil’s
state-owned development bank, BNDES, to
leverage the necessary investment and so
prepare this sphere of the transport sector.
The Ministry of Finance estimates that the
tax break constitutes a waiver of R$ 7.2 billion,
with R$ 4.9 billion in 2012 alone. This is money
that will no longer be paid by companies to
Brasilia. That is, it is money that could and
should be reinvested in the business to capitalize
companies. It is, then, possible to forecast
that some of these resources may be directed
to the vehicle rental business, expanding the
market for companies. As for private individuals,
the package of measures was a clear sign of
the government’s position in relation to the
international crisis that has rocked Europe and
the United States. That is to say, Brazil will not
face the crisis at the expense of Brazilian jobs.
The country needs a balanced and solid market
to guarantee jobs and maintain consumption.
As employment and income increase, so
does demand in tourism and leisure, so opening
up the way for the car rental business.
In addition, the Greater Brazil Plan goes
furtherthan tax relief. President Rousseff has
announced the creation of 19 Competitiveness
Councils, whose mission is to propose actions
to stimulate the production sector. The Councils
will be made up of representatives of the
government, business, and workers, and will
discuss issues by sector.
The first results should be more evident in
the second half of 2012, but they already show
that the government has acted appropriately.
They are important measures in order that we
can step up our competitiveness as a whole,
and also competitiveness among vehicle rental
companies in particular.
In 2008 Brazil had indicated that it is alert
to the movements of the international market
and it has taken steps accordingly since
then. Now, again, the measures announced
by the Federal Government are highly likely
to work and keep the country on track for
development, guaranteeing jobs, generating
and distributing income. It is our sector’s
responsibility to be prepared to take on the
demands that lie ahead.
17
Yearbook ABLA 2012
Business
Who’s going to pay the bill?
The technology used in manufacturing
automobiles has undoubtedly contributed over
the years to an increase in road safety, aiming,
ultimately, to reduce the number of accident
victims and, above all, deaths.
ABLA has always been clear: it supports
every measure designed to reduce accidents,
as well as measures to protect drivers,
passengers, and pedestrians.
The mandatory requirement that ABS
brakes and double air bags be installed in
automobiles as of 2014 is one example. This is
a resolution from the National Transport Council
(CONTRAN) which is commendable from the
safety standpoint, as ABS brakes are proven to
prevent accidents, and air bags help minimize
injuries in accidents.
Hence, we do not agree that the bill should
be paid in full by consumers,it being that a
mandatory requirement for such equipment will
result in significant automobile price rises.
In the case of vehicle rental companies,any
price increase has consequences that multiply
exponentially. We refer here to entire fleets of
vehicles, for which the cost of renewal is even
more expensive when compared with private
individuals who have only one, two or three vehicles.
For the companies in our sector ,a vehicle is
a tool of their trade. Any price increase makes
it more difficult to renew the fleet and, by
extension, requires further credit.
Thus, we believe that the automakers who
want to act responsibly will have to take action
in order not to penalize customers. There are
things that cannot be put off any longer in order
to ensure that prices remain competitive for
everyone, including vehicle rental companies,
who are now the main customers for
automakers in Brazil.
It is a challenge that, in our understanding,
is not really complicated. The mandatory
requirement established by CONTRAN will
mean the manufacture of safety devices gains
scale, and hence their prices should fall.
However, it would be unwise to rely on
scale alone. To introduce new technology to
cars, without a high transfer of cost to prices,
automakers will also need to refine their
negotiations with suppliers and also scratch
the word “greed” from their dictionaries. Just
remember that today manufacturers charge an
average of R$ 5,000 for ABS brakes and dual
air bags in models, and the actual cost of this
equipment does not even reach R$ 1,000 and it
will be further reduced by economies of scale
when the new regulations enter force.
So we are not opposed to the application
of technology or its mandatory requirement,
but rather we are in favor of the obvious: that
the bill be shared between the various parties
involved in the chain, otherwise the principle
that gave rise to the requirement for ABS
brakes and dual air bags, namely the reduction
of accidents and their consequences, will be
totally forgotten.
18
Yearbook ABLA 2012
A
Business
Vehicles rental for social class C
The benefits reaped by social class C through
increased access to employment and credit in
recent years help to explain the growth in the
consumption of tourism-related products and
services. Given this, our sector also faces the
challenge of serving customers who are only just
getting to know the benefits of vehicle rental.
This social group currently represents
more than 50% of the population and is the
largest consumer among the social classes,
according to data published by the Getúlio
Vargas Foundation (FGV) based on census
data from 2009. In the last eight years the new
middle class, or emerging class, has increased
consumption eight-fold.
These consumers do not see spending
on tourism as superfluous, but as a factor for
inclusion. These expenses are seen by the class
as an investment.
Dealing with consumers in class C
requires preparation on the part of agencies
and companies in the tourism chain,including
vehicle rental companies. It is a huge
mass of consumers who have become the
largest consumer group in many segments.
This means that our sector also needs to
understand that we are now dealing with
different customers from those who supported
the vehicle rental ten years ago. To serve this
demand we face the challenge of not only
finding new products and services, but also
finding the correct way to serve people. For
this new market it is very important to be clear
and straightforward in communications.
It must be remembered, for example, that
in the coming years many new customers
in the rental market will, for example, never
have traveled by plane. Class C has its own
aspirations and does not seek simply to repeat
the buying pattern set by the higher classes.
Understanding differences will be critical to
the creation of effective strategies to attract this
market to our sector. We must avoid a mismatch
between what these new consumers think and
the strategies adopted by rental companies.
Price is not always the most important factor in
choosing a product. Research among Class C
consumers has found that 44% said that quality
is more important than price, for instance. It is
something to think about.
What is certain is that consumption of new
products and services by the rising middle class
is expected to expand into such areas as dining
out, leisure and travel. With improved standards
of living, families first bought basic items, such
as appliances. Now, besides looking for other
goods and services, they also want to improve
the quality of the items they used to consume.
And that also means travelling much more from
now on. Serving them with the right price and
quality is a challenge that we will surely be able
to overcome.
20
Yearbook ABLA 2012
Business
Trackers in vehicles:
safety or invasion?
In accordance with resolution 245 issued
by The National Traffic Council (CONTRAN),
as of 2012 vehicles sold domestically, be they
domestic or imported, must have a factoryfitted anti-theft device installed. This applies to
all types of vehicles, such ascars, commercial
vehicles, trucks, buses, motorcycles, trikes, and
even quads.
Starting on January 15, 20% of vehicles
must leave the factory with a tracker. The
goal was to reach 100% of all domestic
production by August 2012. Along the year
the changes must be made gradually. The
deadline is extended for mopeds, scooters,
motorcycles,trikes and quads, which have until
January 2013 to reach 100% of production.
The measure has its benefits and, we
understand, will help reduce theft and make
it easier to recover lost vehicles. One of the
immediate advantages is that rental companies
will not have to modify vehicles to install the
products - meaning they will not risk their
warranties. It will be up to the owner to activate,
or not, the device installed in the factory.
For our sector, alternatives need to be
considered so the equipment can be used as an
option: the device will only be activated if the
customer has prior knowledge and consents.
The fact is that the law is designed to
increase motorists’ safety and reduce theft,
problems that directly affect our sector.
The resolution represents a challenges in
terms of implementation because of problems
in preparing the infrastructure to operate the
Automatic Integrated Vehicle Monitoring and
Logging System.
Approved by the National Traffic Department
(DENATRAN), manufacturers of tracking
systems will be the official providers of tracking
services for recently-manufactured vehicles.
Besides being a conventional anti-theft
device, the system may also be used to block
the vehicle, which is an item also provided in the
resolution by CONTRAN. Vehicles leaving the
factory without meeting the standard will not be
registered or licensed.
The issue seems controversial because it
involves security and privacy. Regarding privacy,
we must remember that we are now monitored
wherever we go. This is a simple fact. When
leaving home, many of us get into an elevator with
cameras in it, and when leaving the garage there
is another camera, and during our trip there are
more cameras. Our emails are monitored, as are
our credit card purchases. Using mobile telephony
antennas it is possible to obtain a mobile phone’s
location, and that of the user. There are endless
ways in which we are under surveillance.
With all these applications involving tracking
technology, it is difficult to imaginea place where
we are not monitored. So, tracking a vehicle is
not a matter of not respecting privacy, but rather
one of safety. Our understanding is that it is an
issue about educating customers, because the
decision to use the device results in a benefit for
the rental companies in terms of asset security.
However, undoubtedly the biggest benefit will
be to the users, in terms of their own security.
21
Yearbook ABLA 2012
Photo: Johnys Julio
Tourism
Gastão Vieira
Minister of Tourism
Tourism scored record after record in 2011.
Domestic arrivals (79 million) were up by 15.8%
on the year before. This is the latest record
in a series that started in 2003. A similar leap
(13.9%) can be seen in international travel, which
rose from 7.9 million to 9 million people between
2010 and 2011.
The figures show that government policy is
on track. Moreover, they show that coordination
between the Ministry of Tourism and the many
different players in the sector has had the
desired effect. Local governments, partners
in the federal government sphere and in the
production sector have aligned to multiply the
economic and social gains for Brazil.
Joint action has secured growth in the
sector even amid the unfavorable international
scenario. Research commissioned by the
Tourism Ministry and done by the Getúlio
Vargas Foundation reveals that revenue in 2011
was beyond the expectations of the business.
The study of the 80 largest tourism companies,
which accounted for sales of R$ 50.9 billion
in the year, reveals that 94% of respondents
reported increased revenues.
The massive events, such as the
Confederations Cup, FIFA World Cup, the World
Youth Games, and the Olympics, that are to be
held in Brazil soon open up extremely positive
opportunities for the sector. The benefits
can be seen in the widest range of activity.
Hotels, restaurants, travel agencies, events
organizers, taxi drivers, tour guides, vehicle
rental companies - they are all included in the
economic mix.
The Ministry of Tourism has worked to
extend the legacy that will be left by these
events. This includes the training of 240,000
professionals, the provision of tourist signs,
accessibility projects in host cities, the
construction of tourist service centers, and
infrastructure. Promotion completes the list
of tasks covered by the Ministry. To assist in
building a positive image we want to convey
to the world, the budget for the promotion of
international and domestic tourism is R$ 170
million in 2012.
The official actions, coupled with the
performance of the business sector, will create
a significant legacy. According to FIFA, the last
World Cup, in South Africa, was watched on
TV by 3.2 billion people, or 46% of the world`s
population. The massive exposure of Brazil will
showcase our hospitality, cultural diversity and
natural riches the best of everything Brazil has
to offer − to the world.
22
Yearbook ABLA 2012
Article
Development and crisis
Antonio Delfim Netto
University lecturer and economist
The crisis that rocked the financial system
in 2007/2008 in the United States and paralyzed
the global economy has now lost more than 5%
of global GDP and left 50 million honest workers
unemployed (says the ILO report released on
the eve of Labor Day, in 2012), increasing the
risk of serious social unrest in 57 countries in
Europe and on the African continent. More than
four years later, the difficulty of dealing with its
effects shows the limitations on our knowledge
of how the economic system works. It has also
exposed the precariousness of what seemed
like a scientific revolution: the construction of a
financial economy, separated from the macroeconomy by small economists, who were
supposedly great mathematicians.
The reality is that there is no ‘market’ without
a state that can guarantee the conditions required
for it to operate in. The way the production
system is organized is dictated by those who
hold political power and guide economic policy
that serves their interests. Just remember how
in the last decade of the last century and the
early years of the 21st century, the occupation
power by financial interests, in the USA, led
to an economic policy that slowly eroded the
laws regulating financial activity and which had
been produced after the Great Depression of
the 1930s. Very quickly the market “scientists”
produced a “doctrine” that justified the wideranging deregulation of financial activities in the
24
Yearbook ABLA 2012
Article
name of “efficiency” and “innovation” capable of
preventing risks: 1929 never again!
The fact is that, since Adam Smith,
economists have been devoted to finding the
formula that would reveal the “sufficient”
condition for economic development. After the
Second World War progress was slow and, in
fact, we do not know yet if the formula exists
and whether it would be universally applicable.
Even with as improved statistics, the building
of endless models, a lot of mathematics and
econometrics (sometimes with a pinch of history),
after two and a half centuries in search of the
carefully hidden Holy Grail, we have achieved
negligible practical results. We may perhaps
found some “necessary” conditions, but not
much more than Adam Smith already knew.
It is, however, the most important problem
to be explained by economics. After all, why,
between the Neolithic period and the second half
of the 18th century did per capita output grow
at such an extremely slow rate? Maybe it was a
Malthusian trap. And why did it undergone such a
rapid transformation after 1750?
Because from then at least one economy, the
British, was able to capture the scattered energy
in its territory (water, wood, and coal), organize
itself with the appropriate institutions and
dissipate it in the production of items and services
consumed by a growing population.
A few years ago, Gregory Clark (“A Farewell
to Alms,” 2007) proposed an interesting
hypothesis that continues to generate a huge
response in the literature. The efficient cause
of development in England was said to have
been the emergence of a middle class, with its
values of prudence, saving, and a willingness to
work. Clark reduces the focus in development
to the “quality institutions,” or he at least
suggests that different “institutions” can
produce economic development.
Clark’s hypothesis is compatible with the
research done by Acemoglu et al (2005) when
they claim that the gains from foreign trade
appropriated by the middle classes in the
Netherlands and England were the efficient cause
of their development. The counter-proof of this
fact was the stagnation in Portugal and Spain,
where the same effects were appropriated by a
small elite.
Economists today stand before a new
and exciting time. Unfortunately there is no
prescription - and probably never will be - to tell us
what “sufficient” condition is to ensure economic
development. There are, however, “necessary”
conditions that have been observed in history
and rationalized in economics. For we Brazilians
it is good to know that one of these conditions
is the existence of a strong middle class. New
opportunities have to be taken to renew the the
more modest work of offering instruments for
the good governance of States and the better
allocation of their resources, without which there
will be no development and the risk of turbulence
will not be avoided.
Finally, we need to recover history, geography,
sociology, psychology, anthropology and make
more modest use of topology.
25
Yearbook ABLA 2012
ANFAVEA
(Brazilian Automotive
Industry Association)
Aiming at the future
Cledorvino Belini
President of ANFAVEA
The international automotive business
is going through profound structural
transformation in consumer and producer
markets, with new conceptions of products
and processes, new technologies, increased
competition, spare installed capacity in
traditional producing countries, and the
redirection of investment to emerging countries
who lead and will lead the growth in global
demand in the coming years.
Between 2006 and 2011 in Brazil, the
automotive market expanded rapidly, growing
by about 120%. In 2012 the domestic market is
expected to total 3.8 million vehicles by the end
f the year, compared with 1.4 million in 2005.
Our automotive market is promising, and
growth is expected to continue in the coming
years, with the potential to reach more than 6
million vehicles a year in the medium to long
term by 2020. To support these expectations,
the still low index of car ownership in the
country, at one vehicle for every 6.4 inhabitants,
compared with one for one in the United States,
one for 1.2 in Europe, and one for 4 in Argentina.
Our current fleet in circulation, about 32 million
vehicles, has plenty of room to grow. Besides
this, there is a favorable outlook for the national
economy in the coming years, which will
generate investment, production, more income
and more consumption by Brazilians - including
the demand for cars and buses and trucks - with
new consumers entering the market.
In 55 years of activity in the country,
the automotive manufacturing industry has
produced 64 million vehicles and invested about
US$ 80 billion between 1980 and 2011 alone,
representing 23% of current industrial GDP and
5% of national GDP overall, having a multiplying
effect that extends to 250,000 companies in
the country. By 2015 another US$ 22 billion
in investments has been planned by the
automakers in production capacity, products
and processes, technology and innovation.
To set ourselves up as an important and
consolidated global automotive producer
we need to maximize production resources
in companies and sort out the weaknesses
in the country that affect its industrial
competitiveness, such as the high cost
of capital for investment, input costs, and
inefficiencies in infrastructure, in logistics,
in education, in bureaucratic processes and
procedures, in laws that weigh on companies
and weaken production. This is a not only
a challenge for the automotive industry.
Competitiveness is a challenge for the national
economy in a globalized and increasingly
competitive world.
26
Yearbook ABLA 2012
ANFAVEA
(Brazilian Automotive
Industry Association)
Vehicles
Licensing of new vehicles - domestic and imported
(in millions of units)
2.9
2.8
2.7
2.4
Year
Imported
Domestic
Total
2006
0.142
1.785
1.927
2007
0.267
2.194
2.462
2008
0.375
2.445
2.820
2009
0.476
2.664
3.141
2010
0.660
2.855
3.515
2011
0.858
2.775
3.633
2.2
1.7
2006
0.5
0.4
0.3
0.1
2007
2008
2009
Domestic
0.8
0.7
2010
2011
Imported
Flex-fuel vehicles
Market share
22%
50%
78%
86%
87%
84%
86.4%
83.1%
Units sold
328,000
812,000
1.430 million
2.003 million
3.329 million
2.540 million
2.876 million
2.848 million
2004
2005
2006
2007
2008
2009
2010
2011
Licensing of 1-liter cars
Year
1-liter cars
Percentage share
2003
2004
2005
2006
2007
2008
2009
2010
2011
707,430
742,005
757,235
874,507
1,066,516
1,110,059
1,178,752
1,343,977
1,197,559
63.2%
57.3%
56.2%
56.2%
54.0%
50.6%
37.8%
50.8%
45.2%
Source: ANFAVEA
27
Yearbook ABLA 2012
CESVI
An eye on repair
The distribution sector is breaking record
after record in vehicle sales. New brands are
coming to the Brazilian market, and the rise of
social class C is creating a new middle class with
much better access to products and services in
the automotive sector. This is the amazing - and
demanding, in terms of qualifications needed scenario faced by vehicle rental companies.
Not long ago, no one thought that bodywork
and painting workshops would be stretched
almost to their imits. It happens while the fleet
was growing, the repair sector shrank - due to
increasing demands for quality and productivity
in workshops, especially in the last two decades.
This imbalance between demand and
service capacity contains complex variables, and
some pitfalls. One of the main ones is precisely
a lack of training in the workshops, of claims
management tools, and the deactivation of fleets.
Management tool
When demand for quality and management
control increases, it is no longer possible to
price repairs - or estimate the time repairs
take - on the basis of the fleet manager’s
experience alone. A lack of professional
expertise and management tools are among
the reasons. The risk is that the lack of
accurate and reliable information will have a
direct impact on the rental company’s cash
flow, the availability of its fleet, and the
depreciation of its vehicles.
The key indicators for controlling the
operation are average cost and time taken to
carry out the services, which must be closely
monitored. In order to effectively manage
the fleet, a reliable system that provides
updated prices and repair times is essential,
so that execution time is controlled (to control
vehicle availability), the frequency of claims,
and a check of the number of quotations and
invoices received.
Another obvious advantage of having a
management system is that the entire process is
computerized, including invoices and data. It is a
quantum leap in terms of decision-making speed.
28
Yearbook ABLA 2012
CESVI
Improve professional standards
But that’s not all. Training the people who
work on vehicle repair is absolutely vital to
professional and efficient management.
Well-trained professionals in repair quotation
analysis improve quality in assessments such
as the cost of repair in relation to the vehicle’s
value, the cost of repair in relation to the parts
that need to be replaced, the best techniques
resulting in the most efficient repair, quality
control, and deciding on a methodology to
identifying damage. The time to train these
professionals is now. This will determine the
quality of future management.
Start now
There is no time to lose when it comes to
professionalizing the management of repairs
and deactivation of the fleet. This will make
all the difference to a company’s results in a
number of ways. Professional management by
professionals with the best tools reduces costs,
results in greater availability of vehicles, and
even reduces the depreciation of each vehicle,
as good maintenance is the basis of keeping
vehicles in the best condition.
And for those looking at their own
businesses in a new and revealing way, it
identifies strengths and what can be improved in
your processes. Controlling the variables in the
present to build a sustainable future.
Founded in 1994, CESVI BRASIL (the Road
Testing and Safety Center) is the only Brazilian
research center dedicated to road safety and the
provision of technical information for the sector
and for society.
It was the first such center in Latin
America and is a member of the Research
Council for Automobile Repairs (RCAR), an
international research center council with the
same goals.
CESVI
activities
www.cesvibrasil.com.br
News
www.twitter.com/cesvibrasil
Automotive
fix
www.clubedasoficinas.com.br
29
Yearbook ABLA 2012
Insurance
The impact of claims
Preventive and corrective measures
to prevent and reduce the number of
insurance claims deserve constant
attention by rental companies. No matter
how effective the measures adopted are,
they do not eliminate the possibility of
claims, either because of the permanent
exposure of the vehicles to the most
diverse of risks, or because of the very
nature of Brazilian traffic conditions, or
adverse conditions.
In addition, the poor maintenance of
highways and the reckless attitudes of
drivers increase the incidence of claims. If
risks are not handled properly, claims may
even compromise the survival of the rental
business, which makes the way this issue
is dealt with of strategic importance.
30
Yearbook ABLA 2012
Insurance
Retaining or transferring risk: what to do?
This is not a simple, easy-to-manage decision to make,
because irrespective of whether risk is retained or transferred,
the impacts of management costs and claims on
results may be significant for rental companies.
Transferring the risk
Retaining risks
Rental companies must evaluate responsibility
for compensating damage caused to third parties,
mainly according to the size of these claims
in cases of damage caused by the driver.
The decision to retain risk (self-insurance) should
be limited to damage to the vehicles they own,
and the rental company manager must consider
the costs the decision entails:
• The establishment of a base of reliable
suppliers of products and services, to repair
and store vehicles
• Labor and parts costs, when the claim causes
partial losses, also considering that
these costs will be higher at the
workshops in relation to those charged by the
insurers, who have greater bargaining power.
• Total losses
• Hiring their own, specialized staff to handle
claims, or outsourcing to a specialist company
that can determine what effectively needs
to be repaired on vehicles
• Management of claims payments and the
impacts they have on cash flow
• The need for a reserve of capital with
the necessary liquidity, as a contingency to
pay claims for the vehicles and compensation
that exceeds the amounts covered by
third-party insurance.
The transfer of risk to an insurer is a decision which
provides certainty about the costs on premiums to be
paid, and has the advantage that the rental company
knows what these costs are in advance, and so can
make provisions for them in their cash flow, without
any surprises throughout the term of the policy.
To transfer risk to an insurer, rental companies should
always get advice from an insurance broker who
knows the car rental segment, because even in taking
this option, managers will still have to handle the
following difficulties:
• The insurer’s acceptance of the risks they have
decided to transfer
• Taking out a policy in such a way that serves
the features of their fleet, either in terms of the
frequency of its transfer or what has been agreed in
the vehicle rental contracts
• Managing and taking on any possible losses as a
result of risks not covered and / or claims rejected by
the insurer, such as theft, driving under the influence
of alcohol or drugs, and claims that exceed the
amounts insured by third-parties’ insurance
• Quick and fair pricing of the insurance contract,
including endorsements of transfers by inclusion /
exclusion / replacement of vehicles
• Speed by the insurer in dealing with claims and
payments, including write offs, as delays result in
significant losses to rental companies
• Fast and efficient 24-hour service for emergencies.
31
Yearbook ABLA 2012
Insurance
Rental companies must also take the following precautions:
• Carry out periodic maintenance of vehicles,
complying with the manufacturer’s guidelines
and determinations
• Not take out insurance through managers of
financial institutions. No matter how attractive
the proposal seems, these professionals do
not have the technical knowledge required,
the commitment, or the time available to
serve the most varied needs that rental
companies have
• Never transfer the risk to companies
and entities other than insurers, such as
associations and cooperatives that sell vehicle
protection, working illegally in the insurance
industry and not having the reserves required
to settle claims they deal with
• Adopt a preventive stance by installing
trackers, which facilitate the recovery of
vehicles in the case of theft
• Instruct drivers not to leave the vehicles in
places that are considered to be dangerous or
deserted, suggesting the use of car parks
• Encourage measures and initiatives so that
drivers, in partnership with rental companies
in outsourcing contracts, drive carefully and
responsibly, whenever necessary providing
courses on defensive driving in order to make
them aware of the risks they are exposed to.
It must be remembered that insurance acceptance and costs are directly related to the results
obtained from the insurance policies and, therefore, everything rental companies do to reduce risks
will be translated directly into reduced costs, in renewals of insurance policies, and a reduction in the
number of claims.
Ildebrando T. S. Gozzo
32
Yearbook ABLA 2012
Technology
The price of
technology
As of January 1, 2014 all the cars made in
Brazil must leave the assembly line equipped
with ABS and dual airbags. No one questions the
improved safety that such equipment will result
in for drivers and pedestrians. However, there is
concern about the possible financial burden of the
technological upgrade on the price of vehicles.
The concern stems from the cost of these
two products. Currently offered as optional extras
by dealerships, they cost about R$ 5,000. So, in
a simple calculation a business could multiply this
amount by the number of vehicles and be taken
aback by how much it would have to pay to renew
its fleet in 2014.
Everyone knows that in technology, as with
any other segment of production, prices fall in
proportion to increased scale.
This is also what rental business owners
believe. What is not known so far is by how much
prices will fall.
With just over a year before the law comes
into force, even the car manufacturers do not
have this information. The automakers consulted
for this article preferred not to comment.
However, one source (who preferred to
remain anonymous) said that as the equipment
will no longer be optional, the automakers
understand they should not disclose the price in
isolation. It would be the same as stating the cost
if tires, engines, gear boxes, and other systems.
When contacted, the manufacturers of the
equipment took different positions. The air bag
manufacturer made no comment. But the main
ABS manufacturer clarified the situation.
According to Carlo Gibran, Sales and
Marketing Manager at the Chassis Systems
Control division at Bosch, as of 2014 two cost
reduction features will apply: increased scale,
and the installation of the product on the
assembly line.
Gibran stresses that by providing the
equipment as an optional extra, automakers
included in their calculations the cost of logistics
- transport and storage. In making them standard
items, they are delivered by suppliers minutes
prior to assembly. The elimination of logistics
reduces the cost by about 10%, he says. A higher
percentage is obtained from large scale production.
34
Yearbook ABLA 2012
Technology
The Bosch executive cites as examples the
entire 1.6 of Polo range, from Volkswagen, and
Fiat’s Gran Siena. Equipped with ABS, these
cars are being marketed without there being an
impact on the price that scares consumers.
In the rental segment it is expected that
the price curve follows the path taken by other
products in the recent past. “A car with power
steering and air-conditioning until recently
was a luxury, and expensive. Today, with new
production technology this added value is
bearable,” says Paulo Nemer, vice president of
ABLA’s National Board.
Specifically regarding ABS and air bags,
Paulo says that today’s costs in Brazil are
cheaper than in the near past and certainly will
be cheaper in the near future.
Marcio Castelo Gonçalves, Regional Director of
ES, concurs. For him, the two devices are already
being incorporated into Brazilian culture. “I don’t
think that it will be a shock to consumers. Gradual
changes are easily taken on board,” he says.
According to businesspeople, there will
not be a scramble to buy cars in late 2013 to
beat the price increases at the beginning of
the following year. “The rental companies are
constantly renewing their fleets. So there is no
escaping the effects of the market. Sooner or
later you will suffer the consequences,” says
Gonçalves. “The rental companies renew their
fleets all the time. What will happen in this
period will be an increased volume of vehicles in
the fleets,” says Nemer.
As Resolution 340 is not retroactive, for
a period rental companies will have access to
models with and without air bags and ABS. In
this case there will be two price lists for the
same model.
Two types of technology in Brazil
A supplier of ABS for all the automakers in Brazil today, Bosch is ready to continue
is market leadership as of 2014. “We have invested in the industrial plant in Campinas
(São Paulo state) and we can supply the entire domestic market,” says Carlo Gibran,
Sales and Marketing Manager at the Chassis Systems Control
division at Bosch.
Two technological versions of ABS will be used in Brazil:
generation 8 will be is used in vehicles with platforms older than
five years old. Models launched after 2010 arealready prepared to
be equipped with generation 9.
“This does not change the quality of the braking or
compromise safety,” says Gibran. “ABS is an electronic
component, like a cell phone. Each generation upgrades some
mechanisms, such as energy consumption,” he says.
35
Yearbook ABLA 2012
Technology
Total control of the company
In a technological world, connectivity has
become essential to the management process.
It widen horizons and gives businesspeople
access to data on their company, customers,
suppliers, and government agencies in seconds.
Brazil has the best vehicle rental management
systems in the world. They even control the
physical use of the fleet with trackers at
increasingly attractive costs. They also make it
possible to monitor the receipt, processing and
collection of fines, the control and scheduling
of fleet maintenance, the opening and closing
of contracts with control on credit limits,
and even the blocking of vehicle rental to
customers who have not paid.
A tailor made program for the sector
grants access to data in the most different of
ways. It may be a specific search, such as a
car’s individual performance.This can bring up
the car’s net purchase cost, the interest due
(if financed) and the final amount invested,
operational costs on fuel, servicing, claims,
mechanical problems and the number of days
when it was out of service. You can see also
see the length and costs if rentals, the market
price for the car, the estimated sale date, and
36
Yearbook ABLA 2012
Technology
the balance of revenues, expenses and profit
on the vehicle.
You can get a unit’s performance record
(headquarters or subsidiary) and the amount it
contributes to the business.
In matters of security, in a few seconds
a customer’s registration can be pulled up on
the screen, with documents, photographs, and
images of their credit card. If the user, operator
or manager, wants to go a little further in their
research, they can access banking information
and credit histories.
When it comes to preservation of the assets,
links to insurance and tracking companies that
can locate the car 24 hours a day and provide
instant reports on the whether the vehicle is
in operation or not can be made. If the fleet is
outsourced through a partnership with companies
that provide fuel cards, you can know where the
vehicle is being filled up, the fuel used, costs and
even the vehicle’s mileage at that moment.
Systems that send out alerts on dates and
deadlines for the completion of certain activities
are also part of the program. The head of the
finance department gets the information on their
computer screen on the day payments are made
and received, the person in charge of maintenance
is notified of the vehicles’ mileage and service
periods. Similarly, the contracts manager is
informed in advance of renewal deadlines.
The system distributes tasks only to the
department that has to perform them. The
owner of the rental company and chosen
executives have access to all this information
through the use of passwords. The managers
can get a full overview of the company in a
total of 150 reports, including data from every
department, on all the products, processes,
people, customers, suppliers, and more. Or they
can be grouped, in various presentation formats.
A company that uses a state-of-the-art
system is on a level playing field with the largest
rental companies in the country in terms of
management and service capacity, even having
access to international reservation centers.
Contact with public bodies, such as the tax
authorities, for example, makes it possible to
export the company’s accounting data which,
integrated with accounting software will provide
consistent information and make sure the
company is not fined for providing inaccurate
data to the tax authority.
One of the concerns businesspeople have
in using IT is over the cost of the investment.
After all, it is traditional to believe technology is
expensive. Among the best programs for rental
companies in Brazil is Fleet Max - which costs
R$1,650 to be installed and R$ 132 a month
for the usage license, regardless of how many
machines it is installed on.
It is necessary, then, to get all the information
required about the results provided in order to
know if the return is worth the investment. The
company responsible for Fleet Max says that about
100 vehicle rental companies now use it in Brazil.
37
Yearbook ABLA 2012
Institutional
Towards consolidation
Brazil’s vehicle rental segment is dynamic.
The rental companies are investing in every
area, in order to maintain the high level of
services on the market. In step with its
members’ growth, the Brazilian Vehicle Rental
Association (ABLA) is strengthening its staff
and service structure.
Currently, ABLA is improving its
communication processes with the various
agents involved in the sector’s dynamic.
The intention is to further facilitate access to
consultations via a documentation center to
provide accurate information when needed.
Everything related to the universe of
institutional and market data, information on
claims or taxation, among the other statistics,
much of it already available, will be reorganized.
According to Jorge Machado, ABLA’s
administrative manager, this information is in
short supply and will now be supplied in an
appropriate manner.
ABLA is also contacted a lot by private
individuals wanting information about rental
companies, and making complaints about
services, among other things. They contact
ABLA to find rental companies in Brazil, and
there are customers making criticisms or praising
companies, consultants and students requesting
data for projects, and potential entrepreneurs
wanting suggestions to get into the business.
“We serve everyone with the same degree of
care. We do not let anyone go unanswered,”
says the manager. He adds that many people are
surprised when they get a reply.
Along with institutional action, ABLA works
with public agencies to tell the authorities
about problems that certain laws or regulations
cause the sector. One example is Resolution
363 from the National Traffic Council, which
requires notarization of the authenticity of both
the vehicle’s owner (the car rental company) and
the driver committing a traffic violation before
transferring the fine and points from the owner
to the real driver when the fine was imposed.
The aim is to optimize the online
communication tools. Every member has
exclusive access to the ABLA website and
can check up on current policies, answer legal
questions, and more.
ABLA has other claims and considerations to
raise, such as a reduced road tax and a specific
credit line for businesses in the sector, similar to
that granted to other segments (by Brazil’s stateowned development bank, BNDES).
ABLA is determined to raise its
representation in public sectors, and to improve
quality and professional standards, serving all its
members equally.
The sector is going through a period of
improvement in various senses and the rental
companies are consolidating themselves
structurally. There is great potential for growth
in areas such as car rentalfor leisure, just for
the weekend.
38
Yearbook ABLA 2012
Institutional
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39
Yearbook ABLA 2012
Institutional
Public safety,
individual freedom
There is a conceptual disparity in public
safety and its consequences for individual
freedom. If efficiency in the former means
a restriction of the latter, the adoption of
intermediate practices sometimes leads to
partial, and hence unsatisfactory, results.
The issue of safety and privacy is a recurring
one. It was discussed recently when companies
debated whether they could monitor email sent
by their employees and their internet use.
It has now become necessary to debate
Resolution No. 245/07, from the National
Traffic Council (Contran), which establishes the
mandatory installation of trackers in every car,
light van, light truck, bus, moped and motorcycle.
It must be installed by the maker - meaning it will
not be optional.
40
Yearbook ABLA 2012
Institutional
It has been celebrated by safety advocates
as a tool that can inhibit car theft, as it makes
it possible to immediately locate the vehicle.
However, it has been legally challenged because
it exposes the routes drivers take, including for
private matters.
If dialogue is the foundation of democracy,
it is commendable that society has the right to
understand the pros and cons of the measures
and processes that affect daily life and can
choose what suits it. In this case the option
may be even be to bear the financial costs of a
higher insurance premium as theft increases.
Trackers will not prevent theft, however, but will
be a facilitator in retrieving vehicles, the rental
companies’ property.
While the issue has not been fully resolved,
the rental companies are doing their best to limit
their suffering. Registration in advance is one
tool. In this case, the rental company asks for
some personal data and a copy of a credit card.
However, 5% of potential new customers
refuse to give such information in advance. And
when they arrive at the counter they usually
want the car to be processed and released to
them quickly. It is usually those in a rush who
arouse some kind of suspicion.
What can be deduced is that the saying,
“It is better to be safe than sorry,” successfully
employed in various sectors, needs to be applied
in public safety. After all, there are other agents
focused on safety and it seems that nothing
that is done is enough to stop organized gangs.
They have demonstrated a capacity to overcome
every attempt to stop them.
Intelligence is the best tool. Against
criminals, the ability to reinvent at any time may
make the difference in keeping us ahead. In this
process, speed is fundamental.
41
Yearbook ABLA 2012
Security
Crime rate rise:
the law and consumers
Vehicle rental companies and their
customers, as well as Brazilian society in
general, have always been victims of vehicle
thefts. Despite the protection devices and
trackers installed by private companies and the
actions promised by government, the problem
just keeps getting worse, as do the statistics
on recovery.
In the state of Espírito Santo, in recent
months vehicle theft has increased by 50%
and the recovery rate is near to zero.
One reason for such boldness by criminals
has been explained head of the Vehicle
Robbery and Theft Division in Curitiba (DFRV),
Marco Antonio de Goes. It involves Law no.
12,403/2011, that grants bail for crimes with
a penalty of up to four years, as in the case of
theft and receiving stolen goods.
The Law has had a direct impact on the
work done by the police. “Legislation has
relaxed the penalties and increased the sense
ofimpunity,” complains de Goes. Explaining
the 9.4% increase in vehicle theft and robbery
in the state of Paraná the first quarter of 2012,
compared with the same period the year before,
he explains, “In most cases, offenders do not
admit stealing vehicles and they are booked for
fencing. On paying bail, they are released.”
The criminals are getting bolder, but there
are statistics on the most dangerous places for
drivers, which call for extra care to be taken by
them. Nevertheless, either because of ignorance
or carelessness, these precautions are not
always taken. In the case of armed robbery,
most crimes occur in areas where this type of
crime is common. Surely, more care on the part
of drivers would reduce the crime rate.
In order to prevent, or at least reduce,
crime the most commonly adopted procedure
by vehicle rental companies is insurance.
Some rental companies have insurance on all
their vehicles.
For Maira Feltrin, an advisor to the
consumer protection body, Procon, in São
Paulo, vehicle renters are not required to take
out insurance. “Consumer have to understand
all the conditions in order to decide. For
example, during the the rental period they are
42
Yearbook ABLA 2012
Security
About Law 12,403
responsible for the vehicle and must return it
to the company. But insurance is optional and
not the rental company’s decision.”
She advises companies to have their
recommendations put in writing and that
consumers also give their decision in writing.
If the company has reason to be concerned
about the consequences of Law 12,403,
fortunately the level of consumer awareness
has increased. Currently, they agree to pay
a little more to avoid larger losses, and most
choose some type of risk coverage.
• Published on May 4, 2011, Law 12,403 entered
into force 60 days later. Signed by President
Dilma Rousseff and the Justice Minister, José
Eduardo Cardozo, it is entitled “On Prison,
Precautionary Measures, and Parole.”
• Article 283 begins thus: “No one shall be
imprisoned except when caught in the act
or by written and substantiated order by the
competent judicial authority, as a result of a
conviction or, in the course of an investigation
or suit, as temporary detention or remand.”
• Article 310 Upon receipt of the prison order,
judges must:
I - convert the illegal imprisonment, or
III - convert imprisonment to preventive parole,
when the requirements listed in Article 312
of this Code are met, and precautionary
measures other than prison prove inadequate
or insufficient, or
III - grant bail, with or without payment.
• “Sole Paragraph. If the judge finds that the
accused committed the deed under the
conditions listed in items I to III the main
section of Article 23 of Decree-Law No. 2,848,
of December 7, 1940 - Criminal Code - they
may justifiably grant the accusedparole, on the
condition that every procedural acts has been
complied with, under penalty of revocation.”
43
Yearbook ABLA 2012
Bolivia
Bolivia in the spotlight
The intensive work done by the Brazilian
Association of Vehicle Rental Companies
(ABLA), and other entities, to inform society
about the large number of vehicles stolen
from Brazil on the streets of Bolivia has had
repercussions in the media, aroused the interest
of the Brazilian authorities, and provoked a
reaction from the Bolivian government.
“We need to stop a perverse cycle that
raises suspicion, feeds drug trafficking, and
creates a climate of insecurity in the border
area,” says Marcel Fortuna Biato, Brazil’s
Ambassador to Bolivia.
In turn, President Evo Morales of Bolivia
and his government have tried to assuage the
criticism by creating the Vehicle Inspection
Law, by which the owners of stolen cars in
the country could get them registered.
It was the solution to dispose of an irksome
situation quickly.
About 123,000 Bolivians rushed to register
their illegally-owned cars. According to official
information, 8,500 cars made in Brazil were
identified but only 483 were considered to be
illegally owned.
In March 2012 Bolivian Deputy Foreign
Minister, Juan Carlos Alurralde, said the
government plans to repatriate them, as long as
the owners so request.
However, Bolivian government data do not
nearly get close to that from the authorities in
Brazil. The Federal Police in Brazil estimates
that 15,000 cars stolen in Brazil are now in
Bolivia. ABLA figures also show that the
‘official’ statistics have been underestimated,
because in Bolivia there are more than 1,200
cars owned by its members.
The work done by ABLA continues.
The result of its actions is evidenced in the
reaction by the Bolivian government, which has
acknowledged the problem. It is perhaps the
first step in a long process that will bring the
vehicles back to their rightful owners in Brazil.
Incidentally, ABLA recently created a program
to recover stolen vehicles that have been taken
to Bolivia. “We have identified a scam in which
the client rented the vehicle for six days and
then claimed it had been stolen, but that same
person crossed the border,” says Paulo Gaba Jr.,
president of ABLA’s National Council.
44
Yearbook ABLA 2012
The Fleet
Outsourcing: increased
efficiency and better results
The economic crisis affecting developed
countries may result in the migration of
European, American and Asian companies.
With their home markets reduced, and
problems exporting caused by protection
mechanisms created by the Brazilian
government, companies are planning to set up
in Brazil, with an eye on its growth potential.
This will raise the level of competitiveness
in Brazil. Only companies that increase
efficiency through advances in productivity
and cost reduction will succeed. The degree of
precision must be absolute, and any waste will
make a big difference, say analysts.
Among the sectors with the potential to
improve results, fleets are worthy of special
mention. Through the outsourcing of their
vehicles, companies make operational gains and
so improve their financial results.
The first advantage lies in doing away with
having massive capital stuck in vehicles.
A company that needs to operate hundreds of
vehicles continuously must have many others
in reserve. They are used when the main ones
are sent to be serviced, or they have to go to
the workshops for repairs, or they are out of
operation because of accidents.
An outsourced fleet, besides eliminating
the investment in building up this asset, keeps
the entire fleet in operation, as in the event of
a problems with a vehicle the company gets a
replacement immediately. Outsourcing is important
in making the company more agile, focused on its
core business, being more competitive, reducing
costs and adding quality to its services.
46
Yearbook ABLA 2012
The Fleet
It also ends losses caused by the natural
depreciation of the fleet. A vehicle depreciates by
an average 15% per year, but in the first year loses
20% to 25%, depending on the brand and model.
Another advantage of outsourcing is
that the company always has a new fleet.
Depending on needs and usage, all the
vehicles are changed at one or, at most, two
years of age.
It would be wrong, however, to think that
outsourcing only benefits large fleets.
Outsourcing provides flexibility in
negotiations over the contract and what it
includes in terms of services, and it can free up
the rental company from any commitment to
insurance, servicing, parts, vehicle replacement,
and other commitments. The advantages are
shown in the table below.
The advantages of outsourcing
Cost items
Own fleet (costs)
Outsourced fleet
(Benefits)
Licensing and license plate
Your company manages them
Already licensed and plated
Vehicle distribution logistics
Your company distributes them
Delivered where requested
Insurance
Your company contracts
and pays for it
Already included in the rent
Spare parts
Your company sources and
purchases them
The rental company pays
Maintenance staff
Your company hires
and pays them
Rental company / network staff
Reserve vehicle
Your company takes on the risk
Rental company takes on the risk
24-hour assistance
Your company has to contract it
Rental company service
Fire, Theft, or Accident
Your company takes on the risk
Rental company takes on the risk
Legal Advice
Your company contracts it
Rental company takes
care of everything
Capital opportunity
Your company invests in the fleet
The rental company invests
in the fleet
Taxes
Your company pays
Rental company pays
Fleet renewal
Your company invests in it
The rental company invests in it
Idle fleet
Your company pays for it
The rental company pays for it
47
Yearbook ABLA 2012
SEST/SENAT
Targets exceeded
When it was created in 1993, the most
optimistic forecasts were that SEST / SENAT
could fulfill its mission to support training for the
transport sector and offer good infrastructure in
healthcare, leisure, sports and culture. After 18
and a half years in existence, SEST / SENAT has
exceeded those forecasts.
Although constantly improving, it can be
said to have consolidated itself as regards
accomplishing its mission. The goals to assist
people working in transport, and their families,
and the community they are part of, have been
easily achieved. Since its inception, over 100
million requests have been met.
In 2011, SEST / SENAT trained 1,156,630
people in over 250 courses, compared with
1,085,468 in 2010 - growth of 10.6% in just one
year. In the areas of healthcare, sports, leisure and
culture, 2011 also saw significant gains. The total
number of people seen to in medical and dental
clinics, added to the physical, sporting,social,
cultural and recreational activities, reached
6,726,494, up by 11.1% on 2010’s 6,043,117.
The numbers confirm the importance of
SEST / SENAT in improving quality of life for
transport workers and the community.
People who do the training courses it offers
are professionally prepared to grow in their
current jobs or new jobs, with prospects of
higher pay. Similarly, the healthcare, sports,
leisure and culture options improve quality
of life for people linked to SEST / SENAT.
SEST / SENAT is, then, effectively improving
the lives of workers in the transport sector.
And not only in social terms, which are
important, but economically, as transport
companies are assured of skilled labor, trained
on courses offered by the institution.
48
Yearbook ABLA 2012
SEST/SENAT
Driver Training
In the second half of last year we launched
the Driver Training program for the job market,
increasing the supply of skilled labor, so filling a
gap in the passenger and freight transport sector
that has been seen in recent years, caused by
economic growth.
The courses are being held at SEST / SENAT
units throughout Brazil. The targets for the training
are newly qualified drivers without experience in
the transportation sector. The professionals can
choose training to driving trucks, trailers, buses and
coaches. The initiative by SEST / SENAT allows
the inclusion of people on the documented labor
market, meeting the market’s needs and ensuring
economic sustainability for the transport business.
Transport at the FIFA World Cup
Another important project that has been
developed by SEST / SENAT is “Transport at the
FIFA World Cup,” whose goal is to prepare and
qualify taxi drivers, bus drivers, guides tourist
coaches), ticket sellers, taxi company staff, and
vehicle rental company staff to provide excellent,
professional services for the visitors expected for
the 2014 FIFA World Cup in Brazil.
The project not only enables the
development of industry professionals, through
training in the skills needed during the World
Cup, but it also creates employment prospects,
attracting public and private investment in the
sector and improving the quality of transportrelated services.
“Transport at the FIFA World Cup” is being
run by SEST / SENAT at its operational units
in the 12 host cities for the 2014 FIFA World
Cup: Brasília (DF), Salvador (BA), Cuiabá (MT),
Natal (RN), Recife (PE), Curitiba(PR), Fortaleza
(CE), Rio de Janeiro (RJ), Belo Horizonte (MG),
São Paulo (SP), Porto Alegre (RS) and Manaus
(AM), and will benefit approximately 390,000
industry professionals.
SEST / SENAT has been renewing its work
every year. For 2012 it plans to expand service,
opening new units in cities with economic
potential and intense transport activity,
throughout Brazil. New projects are being
developed. Given such great achievements and
results, SEST / SENAT is one of the biggest
social projects in the country. It is the pride of
transport companies, the pride of transport
workers, and the pride of Brazil.
49
Yearbook ABLA 2012
FENALOC
The strength of
representation
Article by
José Adriano Donzelli
President of the National Federation of
Vehicle Rental Companies (FENALOC)
Many people have questioned me about
the need for a federation for the car rental
sector. They say that today the federations
they are affiliated to are strong and that the
services they offer are sufficient.
These are valid and consistent arguments, but
in my view they lack an overview of the process.
Today there are seventeen Sindiloc units
in Brazil, divided into federations for trade,
transport, services, and so on. Although our
business permeates all these activities, there
is a lack of understanding in the entities cited
about the complexity of our activity.
Issues facing our industry, such as ruling
492, traffic fines, taxes and labor laws will
never be understood in the necessary depth,
which hampers the attempt to find solutions.
So, as long as we depend on organizations
50
Yearbook ABLA 2012
FENALOC
that are not geared fully to our activity, we will
be at best supporting players and never the
protagonists in our own story. I am sure that we
can and must seek more.
Fenaloc exists not just to see what it can do
for the sector, but to represent it, and provide
our identity. That is to say, it unites the entire
sector, coordinating diverse efforts made by the
Sindiloc units and transforming our realities.
Only Fenaloc will offer us the authority that
we will make us honor our commitments.
This will make us strong and allow us to
influence and pass on our values.
Of course we do not have the structure that
these federations have today, but they went
through the same difficulties. I understand
that we live in a time when the anxiety of
immediacy blurs our vision of the process.
These are immediate times, times of fast
answers and fast food, in which speed is more
valued than steadfastness.
We want to enjoy the benefits without the
proceedings, however I know that no fruit can
be harvested before its time, that planting and
harvesting have their times, that any intervention
in the process can compromise results.
No matter how fragile a seed is, it carries
the code, all the principles, all the determination
of the tree and fruits - that is, the grounding of
the processes. So, more than knowing where
we can get to, we must be sure of where we
came from, aware of what we are now.
When we are chosen to deal with
processes we have an obligation to
correct these distortions of understanding.
Even running the risk of criticism and
misunderstanding, we have to move forward,
even when we have good reasons to give
up, we must persevere. We cannot let our
momentary perception of failure be a factor that
limits a bright future.
May God be with us on this journey.
51
Yearbook ABLA 2012
PQA
12
20
PQA enters
a new stage
In 2012, ABLA’s National Training and
Qualification Program (PQA) turns five years
old. One of the courses scheduled for this
season is “The right price,” for the vehicle
rental managers.
The PQA was developed for professionals
at vehicle rental companies in 2007 by ABLA,
in order to improve the quality of services and
improve the managers’ strategic vision. Its
content is disseminated in books, manuals,
online literature, and indicators. This is in addition
to seminars, short courses and talks about
professionalization that have been given for free.
“Our industry was lacking in procedures,
regulations and standards. We had, and we still
have, a lot of intellectual property, decades of
experience, but nothing was registered. Similarly,
it was necessary to prepare the workforce,” says
José Adriano Donzelli, coordinator of the project
and current President of the National Federation
of Vehicle Rental Companies (Fenaloc).
Regarding training, ABLA sought
out pioneering partnerships, such as the
Socioeconomic Studies and Research
Foundation (Fepese) at the Federal University
of Santa Catarina, which ran five distancelearning courses for eight months, divided into
the following modules: Business Management,
Fleet Management, Administrative and
Financial Management, Operational Services,
Quality in Sales, and the Market and
Marketing. “It is important to note that the
content was developed jointly by academics,
entrepreneurs, and technical staff and also put
together by the students who took part in the
training. Several seminars and surveys were
implemented,”adds Donzelli.
The work resulted in customized courses for
the needs of the sector, given by people who
understand education, with didactic material
consisting of books, DVDs, video classes,
teleconferences, and more besides. Since 2007
52
Yearbook ABLA 2012
PQA
approximately 4,600 people have taken part
in the training targeting both the professionals
who work on the front line, and businesspeople,
managers and leaders in the rental sector.
In addition to distance-learning courses,
seminars and talks were given at the Training
Centers, during the ABLA Fair and Forum in
2009 and 2011.
According to Donzelli, the PQA is a
continuous process. “It is now being evaluated
and reformulated, with the same initial goals:
to expand companies’ strategic vision and the
quality of the services provided,” he says.
ABLA also supports the Ministry of
Tourism’s efforts in training people for the FIFA
World Cup. Examples include the National
Access to Technical Education and Employment
Program (Pronatec), which now offers 32 free
courses related to tourism, as well as English,
Spanish and sign language.
National
Training and
Qualification
Program
Training motivates employees
The National Training and Qualification Program (PQA) was a breakthrough
which has made strides toward a more professional vehicle rental segment.
Previously, knowledge of the sector was restricted to the leadership. In
general, knowledge limited to the administration of a business, without having
an overview of the market, impacts management practices, competitiveness,
planning in the medium and long terms, and career plans.
In this scenario, some vehicle rental companies had problems making
certain activities more efficient and effective, including recruiting and selecting
staff. There was no standard descriptive title and function for the sector. The
PQA has met this demand and this has been reflected positively in the results.
Understanding the peculiarities of the area makes the business as a whole more
dynamic, achieving better results. Productivity increases and customer service
creates loyalty. The PQA was innovative and bold.
Today, a lot of rental managers encourage their staff to invest in training.
Some companies pay half the cost of the courses, such as high school
graduation, degrees, languages and so on, which contribute to improving
performance at work.
To meet the growing demand in the sector, which has accompanied the
country’s economic development, the market has to be well understood in order
to see and create business opportunities. To this end, the workforce has to be
constantly enhanced, from the leaders to the frontline staff.
53
Yearbook ABLA 2012
Article
2011 – An important year in the law
Adriano Augusto Pereira de Castro
Attorney - Legal adviser to ABLA
2011 was a year in which various events
of a legal interest to the vehicle rental industry
occurred. The year began under the shadow of
Resolution 363 entering force, which establishes
the procedures for the notifying and processing
of punishments for traffic violations. Resolution
363/2010 stipulates, in its original wording, new
administrative procedures that are not aligned
with the reality of the vehicle rental sector,
such as notarized authentication of the driver
on completing the forms and the provision of
notarized copies of all the documentary proof of
vehicle ownership. Initially scheduled to enter
force in 2011, DENATRAN decided to put it back
to 2012, aware of the various suggestions made
by ABLA and other sectors of society to improve
Resolution 363.
In December 2011 we had good news from
the Ceará State Tribunal of Justice when it
ruled that it was unconstitutional to hold vehicle
rental companies responsible for fines for traffic
violations. This is the first precedent in the
second instance in this regard, and the most
important legal precedent of the year, as the
Tribunal carried out an in-depth investigation of
the issues presented and decided that the Traffic
Code establishes that vehicle rental companies
shall only be liable for traffic violations related to
the legal and mechanical state of their vehicles.
This important decision opens the way for a
revisiting of the jurisprudence that created
the system of liability without the the vehicle
rental companies behind responsible for traffic
violations committed by their customers.
In Amazonas state, Manaus enacted a law
that establishes the tax on services (ISS) on
vehicles rented with a driver. Manaus’ law may
be of questionable constitutionality, but it is
another chapter in the long debate about a
distinction being made for this mode of rental.
In transportation, the company is hired to
achieve a specific aim: to transport people or
things form one place to another. In vehicle
rental, with or without a driver, what is offered
is the availability of the vehicle for use by the
renter. Any inclusion of drivers only adds one
more of several services offered by the rental
companies, without making it something other
than a transport activity. The vehicle rental
companies have won successive victories
in the courts, but the question occasionally
reappears, as in this case in Manaus.
In Paraná, Curitiba had to modify its traffic
structure because of the legal ruling on the
incompetence of URBS Urbanização de Curtiba
S/A to monitor traffic and levy fines. This is an
54
Yearbook ABLA 2012
Article
important in case that reinforces the jurisprudence
line established by the Superior Tribunal of Justice
(STJ) on the issue, because the profit motive for
companies was ruled as incompatible with the
public interest in traffic monitoring.
In Minas Gerais, the Tribunal of Justice
(TJMG) decided that the law in the state that
implemented VAT Convention 64/2006, by
CONFAZ, was unconstitutional. Convention
64/2006 created a new tax, VAT on Vehicle
Rental, requiring car rental companies to pay
VAT on the sale of their vehicles acquired fewer
than twelve months previously. Convention
64/2006 was adopted by many other states,
making the case an important precedent. In
addition to the unconstitutional tax, Convention
64/2006 created its own criteria to determine
the taxable event, calculation base, and other
elements of the tax, creating a tax regime that
was substantially more onerous for vehicle
rental companies. The case was referred to the
Supreme Federal Tribunal (STF) to rule on its
overall effect - that is, so that the case serves as
a precedent for other Tribunals in the country.
In Rio de Janeiro the Municipal Government
published a call for private interest to carrying
out economic and technical feasibility studies for
the roll out of an electric vehicle rental system. It
is a commendable initiative by the municipality,
using its ability to make the call as a legitimate
and just tool for the exchange of knowledge and
information with private initiative with a view to
renting vehicles as a component of the public
transport system.
Looking back, 2011 was a year of major
benefits for the vehicle rental industry.
55
Yearbook ABLA 2012
National
board
2011
National board
In certain circumstances the self-congratulation
can seem to be self-indulgent. However, when
talking about ABLA’s governing body, it is simply
the recognition they deserve.
After all, although in business management
professionalism is an elementary component, it
alone does not produce results. Added to these
features other qualities are necessary, such as
competence and the intrinsic values of personality,
such as ethics and commitment.
Without being pedantic, but rather for reasons
of justice, ABLA is proud of its managers, council
members and those on general commissions −
that is, proud of the professionals who, directly or
indirectly, contribute to the construction of one of
the most important bodies in Brazil.
Here you can see who these businesspeople
and executives are, the people who work
throughout the country in a process that achieves
positive results for ABLA and who also contribute
to the country’s growth.
(The council below sat in 2010 and 2011).
Paulo Gaba Jr.
President
Paulo Roberto
do Val Nemer
Vice President
João Claudio Bourg
CEO
Alberto de
Camargo Vidigal
Member
Alberto Faria
da Silva
Member
Carlos César
Rigolino Junior
Member
José Adriano
Donzelli
Member
56
Yearbook ABLA 2012
Luiz Lopes
Mendonça
Member
National
board
2011
Nildo
Pedrosa
Member
Alberto Nemer Neto
Substitute
Eládio Paniágua Jr.
Substitute
Roberto Bacelar
Portugal Filho
Member
Saulo Tomaz
Fróes
Member
Carlos Benedito
Adão Teixeira
Substitute
Carlos Roberto
Pinto Faustino
Substitute
João Carlos
de Abreu Silveira
Substitute
Nelma Cavalcanti
Substitute
Luiz Carlos Lang
Substitute
Valmor Emilio
Weiss
Member
Cássio Lemmertz
Substitute
Marcelo Ribeiro
Fernandes
Substitute
Reinaldo Tedesco
Petrone
Substitute
Paulo Miguel Jr.
Substitute
57
Yearbook ABLA 2012
Regional
Supervisory
Boards
Board
2011
Supervisory Board
Antonio Pimentel
Member
Joades Alves
de Souza
Substitute
Eduardo Corrêa
da Silva
Member
Félix Peter
Substitute
Flavio Gerdulo
Member
João Regueira
de Souza Filho
Substitute
Jacqueline
Moraes de Melo
Member
Emerson Ciotto
Substitute
Paulo H. Bonilha Junior
Member
José Zuquim
Militerno
Substitute
Raimundo Nonato
de Castro Teixeira
Member
Marco Antonio
de Almeida Lemos
Substitute
58
Yearbook ABLA 2012
Regional
Boards
2011
Regional
Boards
Victor Simões da Silva
Amazonas
José Emílio Houat
Pará/Amapá
North
Fábio Bertozzi
Tocantins
Vehicle fleet
Antonio da Silva
Rondônia/Acre
Célio Fonseca
Roraima
2005
2006
2007
2008
2009
2010
2011
97
632
1,990
4,732
305
296
258
98
731
1,996
5,387
312
309
351
110
819
2,236
6,033
384
352
400
131
950
2,594
7,328
457
426
489
200
420
1,820
8,000
600
503
567
200
600
2,075
8,400
1,020
502
950
214
631
2,500
8,320
1,037
640
974
8.310
9.184
10.334
12.375
12.110
13.747
14.316
Number of
rental companies
2005
2006
2007
2008
2009
2010
2011
Acre
Amapá
Amazonas
Pará
Rondônia
Roraima
Tocantins
5
6
16
68
8
10
12
5
6
17
63
11
10
12
5
6
18
60
8
8
9
5
6
18
60
8
8
9
7
7
21
51
11
12
12
8
9
21
53
12
14
16
8
28
22
56
10
19
14
125
124
114
114
121
133
157
Acre
Amapá
Amazonas
Pará
Rondônia
Roraima
Tocantins
Total
Total
59
Yearbook ABLA 2012
In 2011 the
vehicle fleet
in the region
numbered
14,316
In 2011
vehicle rental
companies
in the region
numbered
157
Regional
Boards
2011
Northeast
Marconi José
de M. Dutra
Bahia
Simone Pino
Bahia
Antonio Cesar
de Araújo Freitas
Maranhão
Valdir Laurindo
Maranhão
Lusirlei Albertini
Alagoas
Aleksander
Rodrigues Rangel
Ceará/Piauí
Vehicle fleet
2005
2006
2007
2008
2009
2010
2011
Alagoas
Bahia
Ceará
Maranhão
Paraíba
Pernambuco
Piauí
Rio Grande do Norte
Sergipe
1,231
9,500
3,510
1,490
1,011
5,923
597
3,935
2,111
1,246
9,623
4,233
2,158
991
6,010
1,010
4,911
3,256
1,383
12,244
4,699
2,395
1,090
6,791
1,111
5,599
3,810
1,626
12,450
5,598
2,780
1,274
7,879
1,308
6,551
4,381
1,980
13,650
9,997
3,100
1,490
9,060
1,600
9,993
3,723
2,130
14,128
10,132
3,534
1,590
10,119
1,800
10,830
3,900
2,442
15,500
10,800
3,850
1640
11,272
1,850
10,930
4,144
Total
29,308
33,438
39,122
43,847
54,593
58,163
62,428
60
Yearbook ABLA 2012
In 2011
the vehicle
fleet in
the region
numbered
62,428
Regional
Boards
2011
Olavo Bilac
Cruz Neto
Paraíba
Antonio Pimentel
Pernambuco
Alberto Jorge
Alves de Queiroz
Pernambuco
Otávio Meira
Lins Neto
Sergipe
João Bosco da Silva
Rio Grande do Norte
Number of
rental companies
2005
2006
2007
2008
2009
2010
2011
Alagoas
Bahia
Ceará
Maranhão
Paraíba
Pernambuco
Piauí
Rio Grande do Norte
Sergipe
25
183
51
27
29
66
14
68
21
28
179
49
32
35
62
16
53
23
24
182
51
28
31
64
15
41
28
24
182
51
28
31
64
15
41
28
30
187
81
32
33
79
19
45
33
32
181
89
32
35
83
20
46
34
37
189
92
38
39
85
17
80
30
484
477
464
464
539
551
607
Total
61
Yearbook ABLA 2012
In 2011
vehicle rental
companies
in the region
numbered
607
Regional
Boards
2011
Center-West
Rodrigo Flávio
Sá Roriz
Federal District
Joades Alves
de Souza
Goiás
Alvani Manoel
Laurindo
Mato Grosso
Vehicle fleet
Marco Antonio
de Almeida Lemos
Mato Grosso do Sul
2005
2006
2007
2008
2009
2010
2011
9,225
4,830
2,110
1,520
10,245
5,862
1,573
2,293
11,893
6,683
1,856
2,637
13,667
7,618
2,172
3,112
15,180
7,000
3,423
3,215
16,216
8,521
3,765
3,925
17,237
8,600
3,943
4,025
17,685
19,973
23,069
26,569
28,818
32,427
33,805
Number of
rental companies
2005
2006
2007
2008
2009
2010
2011
Federal District
Goiás
48
45
47
45
46
58
46
52
49
44
52
48
57
45
Mato Grosso
Mato Grosso do Sul
21
33
29
17
18
28
18
28
12
24
26
17
15
23
Total
147
138
150
144
129
143
140
Federal District
Goiás
Mato Grosso
Mato Grosso do Sul
Total
62
Yearbook ABLA 2012
In 2011 the
vehicle fleet
in the region
numbered
33,805
In 2011
vehicle rental
companies
in the region
numbered
140
Regional
Boards
2011
Southeast
Márcio Castelo
Branco Gonçalves
Espírito Santo
Leonardo Soares
Nogueira Silva
Minas Gerais
Gustavo do Carmo
Azevedo
Rio de Janeiro
Vehicle fleet
Mauro Roberto
Alves Ribeiro
Minas Gerais
Marcelo Ribeiro
Fernandes
São Paulo State
Flávio Gerdulo
Greater São Paulo
Eládio Paniagua Jr.
Greater São Paulo
(not including
Greater São Paulo)
2005
2006
2007
2008
2009
2010
2011
Espírito Santo
Minas Gerais
Rio de Janeiro
Greater São Paulo
São Paulo State
(not including Greater São Paulo)
6,090
28,960
19,365
66,996
6,255
33,145
22,936
75,324
7,006
37,454
26,147
85,116
7,950
42,327
28,762
93,628
8,500
45,559
33,076
106,657
9,100
52,028
52,200
115,568
9,900
56,913
58,000
126,050
21,087
23,875
26,501
29,881
32,820
37,308
39,333
Total
142,498
161,535
182,224
202,548
226,612
266,204
290,196
Number of
rental companies
2005
2006
2007
2008
2009
2010
2011
Espírito Santo
Minas Gerais
Rio de Janeiro
Greater São Paulo
São Paulo State
(not including Greater São Paulo)
94
201
131
312
97
213
128
301
82
220
117
250
82
220
117
246
89
216
118
225
91
219
119
225
108
225
125
216
151
149
194
192
179
179
161
Total
889
888
863
857
827
833
835
63
Yearbook ABLA 2012
In 2011
vehicle rental
companies
in the region
numbered
290,196
In 2011
vehicle rental
companies
in the region
numbered
835
Regional
Boards
2011
South
Valmor Weiss
Paraná
Félix Peter
Rio Grande do Sul
Vehicle fleet
Marco Antonio
Ramos Gomes
Santa Catarina
2005
2006
2007
2008
2009
2010
2011
Paraná
Rio Grande do Sul
Santa Catarina
14,930
8,520
2,560
15,500
7,983
2,591
17,050
8,861
2,902
20,144
10,103
3,279
26,340
11,113
3,910
28,448
11,240
4,111
30,733
9,800
4,192
Total
26,010
26,074
28,813
33,526
41,363
43,799
44,725
2005
2006
2007
2008
2009
2010
2011
Paraná
Rio Grande do Sul
Santa Catarina
98
133
88
103
129
93
110
109
95
110
109
95
116
121
102
118
124
106
121
126
97
Total
319
325
314
314
339
348
344
Number of
rental companies
64
Yearbook ABLA 2012
In 2011 the
vehicle fleet
in the region
numbered
44,725
In 2011
vehicle rental
companies
in the region
numbered
344
Fiat
Automakers
Cledorvino Belini
President
Lélio Ramos
Commercial Director
Paulo Eduardo Sorge
Director of Direct Sales
The Fiat car assembly line, in Betim (MG), is
considered by the company to be one of the largest
automobile factories in the world. It covers 675,700 square
meters of built-on area and is able to produce 800,000
vehicles per year, operating three shifts.
The automaker’s history in Brazil can be divided into
two parts. The first began with the opening of the factory
in 1976, and production of the 147 model.
In the mid-1980s, the brand became more modern with
the Uno (in 1984), starting a new stage in the country. The
car became the basis for several innovations - In 1990 it
was launched with a 1 liter engine; in 1992 it was launched
in four-door format, the first in the segment in Brazil. The
car was then equipped with monopoint electronic injection
(1992) and multipoint injection (1993).
The Palio was launched in 1996, to replace the Uno,
as it was claimed at the time. However, both models
continued to enjoy strong demand and are currently among
the five biggest-selling cars in Brazil.
00 55 31 2123-2111
www.fiat.com.br
65
Yearbook ABLA 2012
Volkswagen
Automakers
Thomas Schmall
President
Jutta Dierks
Vice President
of Sales and Marketing
Alberto Andrade
Corporate Sales Manager
Volkswagen is the largest vehicle manufacturer in
Brazil. Operating in the country since 1953, it currently has
four plants: São Bernardo do Campo (SP), Taubaté (SP), São
Carlos (SP), and São José dos Pinhais (PR). It employs about
24,000 people in Brazil and the Volkswagen Foundation is
responsible for its major investments in social programs.
It has the largest range of products on the domestic
market and produces the Gol, Gol GIV, Voyage, Fox,
CrossFox, SpaceFox, Parati, Saveiro, Polo, Polo Sedan, Golf
and Kombi models, besides its line of imported vehicles. It
has sold over 19 million vehicles produced in the country
and has 618 dealerships around Brazil.
00 55 11 4347-2355
www.volkswagen.com.br
66
Yearbook ABLA 2012
Grace Lieblein
President
Santiago
Chamorro
Director-General
of MKT, Sales and
After Sales
General Motors do Brasil began its operations in the
country in 1925, importing disassembled vehicles to finish
them in its unit in São Paulo (SP).
As a manufacturer of vehicles for the local market
the company made its debut in 1930, opening the plant in
São Caetano (SP), where it still has its headquarters.
Its determination to remain in the country regardless
of political or economic circumstances has allowed the
company to keep up continuous growth. Over the years
it has built other plants to meet demand.
Today the company has assembly lines
in São Caetano do Sul (SP), Sao Jose
dos Campos (SP) and Gravatái (RS). It
also has stamped component production
units in Mogi das Crosses (SP), a Logistics
Center in Sorocaba (SP) and testing tracks in
Indaiatuba (SP), as well as a Engineering and
Design Technology Center in São Caetano do
Sul. It is the third-largest GM operation
outside the United States.
In recent years it has been vying for car sales
leadership in Brazil and has achieved it
in some municipalities.
General Motors
Automakers
Ronaldo Znidarsis
Direct-General of
Sales and Marketing
00 55 11 4234-7700
www.chevrolet.com.br
67
Yearbook ABLA 2012
Renault
Automakers
Olivier Murguet
President
Alexandre Oliveira
Director of Direct Sales
00 55 41 3880-2000
www.renault.com.br
Everything indicates that when Renault decided to move
to Brazil it had no intention of analyzing its initial performance
as a basis for future investment. On the contrary, the horizontal
growth schedule had already been decided on. This is what
can be deduced from the company’s expansion in the country,
which was fast enough to open three plants in just three years.
It all started with the car plant in São José dos Pinhais
(PR) in 1998. The following year the engine plant was opened,
followed in 2001 by the commercial vehicle plant. In between
times, the company invested and opened its new spare parts
central warehouse, in 2001.
The importance of the Brazilian unit can be illustrated by
the fact that it was chosen by the headquarters to have the
Renault Technology Americas center (RTA) and the Renault
Design Latin America center (RDAL). These two engineering
and design centers develop products for the Latin American
consumer profile.
The plant produces the Duster, Grand Tour, Logan, Sandero
and Sandero Stepway models. The commercial vehicle plant is
responsible for the Renault Master line. The engine plant also
produces crankshafts.
68
Yearbook ABLA 2012
Ford
Automakers
Steven Armstrong
President
Jorge Chear
Director of Sales
and Marketing
Early in the twentieth century businesspeople and
governments said nothing about globalization, but Henry
Ford, the founder of the automaker that took his surname,
began to expand the business a few years after opening
his first factory, in the United States, in 1904.
Brazil is part of the story. After all, the car with
which the company changed the concept of automobile
production and popularized it worldwide, the Model T,
was also assembled in this country as of 1919.
The automaker imported the vehicle in parts from the
United States to finish it at its unit in São Paulo.
A great push for growth came in 1953, the year that
saw the opening of the industrial complex in Ipiranga and
the acquisition of the Willys Overland.
In the 93 years it has been in Brazil, Ford has
produced millions of cars, trucks, SUVs, off-road vehicles
and even tractors. It currently assembles cars and trucks
in the country.
It has plants in São Bernardo do Campo (SP),
Camaçari (BA) and Taubaté (SP). The company also has a
testing track in Tatuí (SP) and owns the Troller brand, with
a plant in Horizonte (CE).
Ford is considered to be one of the big four
automakers on the Brazilian market.
00 55 11 4174-8855
www.ford.com.br
69
Yearbook ABLA 2012
PSA Peugeot Citroën
Automakers
00 55 21 3506-4900
www.psa-peugeot-citroen.com.br
Frédéric Drouin
General Director
Francesco
Abbruzzesi
General Director
Gustavo Walch
Corporate Sales
Director
João Paulo
Toscano
Corporate Sales
General Manager
In 2001 the first PSA - Peugeot Citroën vehicles
rolled off the assembly line in Porto Real (RJ), concluding
a plan to produce in Brazil announced in 1998. Previously,
the cars had been imported.
The model chosen to begin production was the
Citroen Picasso, with a 2.0-liter engine. Soon afterwards,
the plant began to manufacture the Peugeot 206 as well,
with a 1.0 liter engine.
Gradually the Brazilian plant began to produce
other cars. In 2003, for example, it began production of
the Citroën C3, and in 2004 the 206 SW, from Peugeot.
And in 2008 Peugeot launched the 207, the brand’s first
vehicle developed entirely in Brazil.
The production lines in Porto Real now manufacture
not only cars but also 1.4 and 1.6 liter flex-fuel and
gasoline engines. As regards the vehicles, it produces the
C3, C3 Picasso, Aircross and Xsara Picasso, from Citroën,
and the 207, 207 SW, 207 Passion and the Hoggar
models, from Peugeot.
One of the PSA group’s goals is to expand annual
production capacity from 160,000 vehicles a year to
300,000 by 2015, and 400,000 engines (its current
capacity is 280,000 units).
70
Yearbook ABLA 2012
Shunichi Nakanishi
President
Horácio Eduardo de
Oliveira Pinto
National Direct
Sales Manager
00 55 11 5502-9100
www.toyota.com.br
Toyota
Automakers
Rubens Cezar
Freire de Oliveira
Direct Sales
Manager
The Corolla and Hilux are the biggestselling Toyota models in Brazil today. However,
the company’s relationship with the country is
long-standing. It began on January 23, 1958, at
the opening an office in downtown São Paulo,
and continued with the opening of a factory in
November of that year, also in the city of São Paulo.
The first Toyota to be made by the brand
in Brazil was launched in 1959. It was a utility
vehicle called Land Cruiser. In 1962 the company
moved the plant to São Bernardo do Campo (SP)
and made a change - it removed the old car from
the line and added the Bandeirante, in jeep and
pickup versions.
71
Yearbook ABLA 2012
Nissan
Automakers
Christian Meunier
President
Abelardo Pinto
Director of Sales
Carlos Araújo
Director of
Direct Sales
A car plant in Resende (RJ) will continue
Nissan’s expansion in Brazil. The company has
announced it will invest R$ 2.6 billion in the facilities,
whose production capacity will be 200,000 vehicles
per year. The work is scheduled to begin in the first
half of 2014.
The history of Nissan in Brazil goes back one
decade. In 2002 the brand opened an assembly line
in São José dos Pinhais (PR) at the Renault plant (a
company it has a partnership with) to make
the pickup Frontier. Later it added the
Livina minivan. Currently the factory
produces several versions of these
two vehicles.
Recently the company
announced ambitious targets in
Brazil: to win a market share of at
least 5% on the Brazilian market by
2016. The newly launched smaller models −
March and Versa − are part of its armory. Among its
strategies is an increased number of dealers, from
135 to 239 across the country, and the launch of ten
new models the the next four years.
00 55 41 3380-2000
www.nissan.com.br
72
Yearbook ABLA 2012
Masahiro Takedagawa
President
Honda
Automakers
Sérgio Bessa
Direct-General
of Sales and Marketing
When Honda Automóveis began selling imported
cars in Brazil, in 1992, the brand was already well-known.
That year its motorcycle plant − which had been in the
country since 1976 − made 1.5 million units. To increase
the company’s market share HTA was set up to produce
scooters, power generators, and steel packaging, and also
to assemble motorcycle components.
In the two-wheel segment, at the beginning of the
1990s, the assembler was the leader, with a market
share of more than 70%
In a favorable scenario for the brand and
satisfactory sales, Japanese executives decided to
create a separate company to deal with cars produced
locally. This led to the creation of Honda Automóveis do
Brasil in 1996. The following year the company began
producing the Civic at the plant in Sumaré (SP).
The plant currently covers 168,000 square meters
of built-on area, on land measuring 1.7 million square
meters, where it produces the
Fit and City models. More sophisticated
models are still imported today.
00 55 11 5576-5122
www.honda.com.br
73
Yearbook ABLA 2012
Kia
Automakers
José Luiz Gandini
President
Ary Jorge Ribeiro
Director of Sales
José Vital Nogueira
Director of After Sales
00 55 0800-7711011
www.kiamotors.com.br
In 2011 Kia’s sales grew by nearly 50% in Brazil on
2010. If the brand is now consolidated, it is thanks to
the perseverance of José Luiz Gandini, president da Kia
Motors do Brasil. The company was set up in 1992, and
the following year began importing the pickup,Ceres,
and the van, Besta.
In 1997, when it was well-known and the network
had grown (it had 100 dealers), the market heard that
the headquarters was on the verge of bankruptcy. This
news began a slide that culminated in the mass closure of
dealerships. Only 33 remained in business.
Soon the company was nationalized by the South
Korean government, and was then acquired by Hyundai in
1999, and stabilized. José Luiz Gandini closely monitored
all these goings on without giving up on his goal.
On the way to stability and growth, Kia do Brasil
regained the headquarters’ prize as Regional Distributor of
the Year, in 2000 and 2010 (it had won it previously in 1997).
It currently has 160 dealers and sells the Carens,
Carnival, Sportage, Sorento, Mohave, Bongo, Cerato,
Cadenza and Picanto models.
Gandini now plans to build a factory in Brazil.
74
Yearbook ABLA 2012
Hyundai
Automakers
Carlos Alberto
Oliveira Andrade
President
‘Excelling’ sums up the history of Hyundai in Brazil. In the early 1990s, senior managers from South Korean chose the
Garavelo group as a partner, a company that operated in different segments, but which was outstanding in consortium
sales, appliance stores, and as a dealer for another vehicle brand.
However, when the automaker was preparing to climb the sales ranking, its partner faced problems: the Central Bank
intervened in its consortium sales and bank, and it went bankrupt, impacting Hyundai’s strategy in the country.
The automaker got back on track in 1999 after signing a partnership with businessman Carlos Alberto Oliveira, the
owner of the Caoa group, with many years of experience in the automotive retail segment. The brand’s strong performance
with its imported vehicles led to an agreement to set up an industrial operation in Brazil. In 2007 the factory was opened
in Anápolis (GO), to produce the utility vehicle RH. In 2009 the plant opened the Tucson assembly line, and in 2011 it began
making the HD78 truck. The factory produces 70,000 cars a year - but has a capacity to produce 130,000 vehicles a year.
00 55 11 5538-1000
www.hyundai-motors.com.br
75
Yearbook ABLA 2012
Mitsubishi
Automakers
Robert Rittscher
President
Fernando Matarazzo
Commercial Director
00 55 11 5694-2700
www.mitsubishimotors.com.br
After getting permission to build a
Mitsubishi plant with their own resources to
produce the L200 pickup, businessmen Eduardo
Souza Ramos and Paulo Ferraz rethought the profile
of the vehicle’s consumers in Brazil.
They decided that it would not be the same
as in Japan, where the L200 was used in
cargo transportation. Here it would be known as a
sophisticated vehicle.
With this repositioning in mind, they made
changes to the vehicle, among which were a greater
ground-clearance, wide, chromed wheels, side stripes,
leather seats and other interior details.
According to the businesspeople, at the opening of
the plant and the introduction of the Brazilian
Mitsubishi in 1989, the Japanese executives were
surprised to see their valiant and hardworking
Mitsubishi L200 turned into an object of
consumer desire on the luxury market.
Later, the plant, in Catalão (GO), started
producing the Pajero TR4 Flex and Pajero Dakar,
as well, competition-line vehicles used for
rally events. Investment is being made
to expand capacity and
produce 100,000 vehicles a year.
76
Yearbook ABLA 2012
Antonio Roberto
Cortes
President
MAN
Automakers
José Ricardo Alouche
Director of Sales,
Marketing and
After Sales
Antonio
Cammarosano Filho
Commercial Director
Cid Mário Manechini
Manager of
Commercial Operations
and Special Orders
Units sold - 2011
Total sales
Direct sales
Sales in the lease sector
50,829
13,777
1,980
Ranked among the largest truck manufacturing groups in the world, MAN,
based in Germany, began operating in Brazil in 2009 - but it started out
big, acquiring Volkswagen Trucks and Buses and creating
MAN Latin America. Currently the
company operates in Brazil under both brands.
With a consolidated platform in Brazil it is recognized for
innovations, such as the Modular Consortium and the Made-to-Measure
Concept. The former is production format which includes
suppliers in the same physical space as the assembler.
Made-to-Measure is a concept for a segmented truck, starting
from the observation that one vehicle cannot be completely identical to
another one, simply because the needs of one client are not identical to
those of another one. In this way the company has grown continuously.
On turning 30 years of age, it has won over customers in Brazil
and more than 30 other countries in Latin America,
the Middle East and Africa.
In 2012, MAN Latin America announced an investment of more
than R$ 1 billion to increase the supply of commercial vehicles
under the Volkswagen and MAN brands. The company intends to operate
in niches of the market that are as yet unexplored and to increase
production capacity at its plant in Resende.
77
Yearbook ABLA 2012
Ford
Caminhões
Automakers
In 1956, Brazil’s President Juscelino Kubitschek launched
a set of economic measures called the Target Plan. Under the
slogan “Fifty years of progress in five years of government,”
he encouraged industrialization. In the following years several
companies sett up in the country.
However, one year before the Target Plan, Ford Caminhões,
which had been in Brazil since 1923 making CKD kits of a
commercial vehicle derived from the Model T, in São Paulo,
began producing cabins made with Brazilian steel, marking the
beginning of its domestic automotive production program.
The first Brazilian-made truck (the F-600 V8) rolled off the
assembly line in 1957, with 40% of it made in Brazil. In 1958,
the company started making V8 engines for the F-350 mediumsized truck, launched in 1959.
The following years saw many new launches. However,
the 1980s were when the Cargo Line arrived (1985), the first
global Ford truck. In 2001, the company began production in
São Bernardo do Campo (SP). Currently this is one of most
productive truck plants in Brazil, producing 22 units an hour.
In 2011, Ford Caminhões introduced the New Cargo line, a
global vehicle whose development had been driven by Brazilian
engineering. Consisting of 11 models, it offers advances in the
cabin, its more productive, safer and comfortable.
In 2012 all the Cargo trucks are prepared to comply with
Proconve P7 legislation.
Steven
Armstrong
President
Oswaldo Jardim
Director of
Operations
Units sold - 2011
Total sales
Direct sales
Sales in the lease sector
78
Yearbook ABLA 2012
30,348
8,939
497
Brazilian entities
Partners
ABAC – Associação Brasileira
das Administradoras de Consórcios
Rua Avanhandava, 126. 5° andar,
01306-01, São Paulo/SP, Brazil
Tel. (00 55) (11) 3231-5022
Fax (00 55) (11) 3258-2064
www.abac.org.br | [email protected]
ABAG – Associação Brasileira
de Agribusiness
Av. Paulista 1754. 14° andar, Conj. 147 e 148,
São Paulo/SP, Brazil
Tel. (00 55) (11) 3285-3100
www.abagbrasil.com.br
ABAV – Associação Brasileira das
Agencias de Viagens
Avenida São Luiz, 165 1° andar, Conj. 1B
República
01046-001, São Paulo/SP, Brazil
Tel. (00 55) (11) 3231-3077
Fax (00 55) (11) 3259-8327
www.abav.com.br | www.portalabav.com.br
[email protected]
ABBTUR – Associação Brasileira de
Bacharéis em Turismo
Rua Consolação Pinto Ferreira, 275, Caiçara,
30750-420, Belo Horizonte/MG, Brazil
Tel. (00 55) (31) 3412-8979
Fax (00 55) (31) 3411-8796
www.abbtur.org.br | [email protected]
ABEIVA – Associação Brasileira das
Empresas Importadoras de Veículos
Rua Dr. Renato Paes de Barros, 717
Conj. 113, 11° andar. Itaim Bibi,
04530-001, São Paulo/SP, Brazil
Tel. (11) 3078-3989 | Fax (11) 3168-2348
www.abeiva.com.br | [email protected]
80
ABEL – Associação Brasileira das
Empresas de Leasing
Rua Diogo Moreira, 132. 8° andar, Conj. 806.
Pinheiros,
05423-010, São Paulo/SP, Brazil
Tel. (00 55) (11) 3095-9100
Fax (00 55) (11) 3095-9105
www.leasingabel.org.br
[email protected]
ABEOC - Associação Brasileira de
Empresas de Eventos
Rua Feliciano Nunes Pires, 35 Térreo
Centro
88015-220, Florianópolis/SC, Brazil
Tel. (00 55) (11) 2935-9866
www.abeoc.org.br | [email protected]
ABESA - Associação Brasileira das Empresas
de Serviços de Assitência 24hs
Calc Margaridas, 70 cj 3
Centro Comercial
Barueri/SP, Brazil
Tel. (00 55) (11) 4195-1980
[email protected]
ABETAR - Associação Brasileira das
Empresas de TranSP, Brazilorte Aéreo
Regional
SAUS qd 01 bl J 5º andar Ed. CNT
70070-944, Brasília/DF, Brazil
Tel. (00 55) (61) 3322-2993
www.abetar.com.br | [email protected]
ABGEV – Associação Brasileira de
Gestores de Viagens Corporativas
Av. Brigadeiro Faria Lima, 2369.
Jardim Paulistano
01452-000, São Paulo/SP, Brazil
Tel. (00 55) (11) 5181-3237
Fax (00 55) (11) 5181-3237
www.abgev.org.br | [email protected]
Yearbook ABLA 2012
Partners
ABRACAF – Associação Brasileira dos
Concessionários de Automóveis Fiat
Rua Itápolis, 543. Pacaembu,
01245-000, São Paulo/SP, Brazil
Tel. (00 55) (11) 3661-9922
Fax (00 55) (11) 3661-8666
www.abracaf.com.br | [email protected]
ABIH – Associação Brasileira da
Indústria de Hotéis
SCN Qd 01 Bl F SI, 1713 - 17º andar
Ed. America Office Tower
70711-905 Brasília/DF, Brazil
Tel. (00 55) (61) 3326-1177
www.abihnacional.com.br
[email protected]
ABIMAQ – Associação Brasileira da
Ind. de Máquinas e Equipamentos
Av. Jabaquara, 295
São Paulo/SP, Brazil
Tel. (00 55) (11) 5582-6311
www.abimaq.org.br
ABOTTC - Associação Brasileira das
Operadoras de Trens Turísticos e Culturais
Rua Cosmeselia, 513
22241-090, Rio de Janeiro/RJ, Brazil
Tel. (00 55) (21) 2558-1329 Ramal 202
www.abottc.com.br
[email protected]
ABRAC – Associação Brasileira de
Concessionárias Chevrolet
Avenida Dr. Arnaldo, 2012, Sumaré
01255-000, São Paulo/SP, Brazil
Tel. (00 55) (11) 3872-1800
Fax (00 55) (11) 3872-9202
www.abrac.com.br | [email protected]
ABRACCEF – Associação Brasileira de
Centros de Convenções e Feiras
Rua Benjamin Constant,67, 6º andar Conj. 601
Centro
80060-020, Curitiba/PR, Brazil
Tel. (00 55) (41) 3039-9236
Fax (00 55) (41) 3013-1334
www.abraccef.org.br
[email protected]/direct
ABRACORP - Associação Brasileira das
Agências de Viagens Coorporativas
Av. Dr Vieira de Carvalho nº 115 8º andar.
Republica
1210-010, São Paulo/SP, Brazil
Tel. (00 55) (11) 2626-9692
Fax (00 55) (41) 3013-1334
www.abracorp.org.br
[email protected]
ABRADIT - Associação Brasileira
dos Distribuidores Toyota
Av. Eng. Luís Carlos Berrini, 1511
Brooklin Novo
04571-011 - São Paulo/SP, Brazil
Tel. (00 55) (11) 5504-5504
www.abradit.org.br | [email protected]
ABRACICLO – Associação Brasileira dos
Fabricantes de Motocicletas, Ciclomotores,
Motonetas, Bicicletas e Similares
Rua Américo Brasiliense, 2171.
Conj. 907 a 910. São Paulo/SP, Brazil
Tel. (00 55) (11) 5181-0222
www.abraciclo.com.br
ABRAJET – Associação Brasileira de
Jornalistas de Turismo
Rua 07 de Abril, 127 1º andar Conj. 11
01043-930, São Paulo/SP, Brazil
Tel. (00 55) (11) 2959-5058 | 3255-2041
www.abrajet.com.br | [email protected]
ABRADIF – Associação Brasileira
de Distribuidores Ford
Avenida Indianópolis, 529.
04063-900, São Paulo/SP, Brazil
Tel. (00 55) (11) 5088-7788
Fax (00 55) (11) 5088-7792
www.abradif.com.br
[email protected]
ABRARE - Associação Brasileira
dos Concessionários Renault
Av. Indianópolis, 1967 - Sala 5
04063-003, São Paulo/SP, Brazil
Tel. (00 55) (11) 5582-0039
Fax (00 55) (11) 5594-8504
www.abrare.com.br | abrare@ abrare.com.br
ABRAMET – Associação Brasileira de
Medicina de Tráfego
Rua Dr. Amâncio de Carvalho, 507
04012-090, São Paulo/SP, Brazil
Tel. (00 55) (11) 2137-2700
www.abramet.org.br
81
ABRASEL - Associação Brasileira
de Bares e Restaurantes
Rua Bambui, 20 Bairro Serra
30210-490, Belo Horizonte/MG, Brazil
Tel. (00 55) (31) 2512-1622 /1624 /3138
www.abrasel.com.br
[email protected]
Yearbook ABLA 2012
Partners
ABREMAR - Associação Brasileira
de Representantes de Empresas Marítimas
Alameda Lorena nº 800 Conj 401 4º andar
Jardim Paulista
01424-001, São Paulo/SP, Brazil
Tel. (00 55) (11) 3337 5000
www.abremar.com.br
[email protected]
ABRATI – Associação Brasileira
das Empresas de TranSP, Brazilorte
Terrestre de Passageiros
SAUS, Quadra 1, Bloco J , Edifício CNT,
8° andar, Entrada 10/20, Torre A.
7007-944, Brasília/DF, Brazil
Tel. (00 55) (61) 3322-2004
Fax (00 55) (61) 3322-2022
www.abrati.org.br
[email protected]
ABRAVO – Associação Brasileira dos
Distribuidores Volvo
Rua Visconde do Rio Branco, 1310. Conj. 21
80420-210, Curitiba/PR, Brazil
Tel. (00 55) (41) 3301-8888
Fax (00 55) (41) 3301-8888
www.abravo.com.br
[email protected]
ABRESI – Associação Brasileira
de Gastronomia, HoSP, Braziledagem
e Turismo
Largo do Arouche, 290, 9° Andar.
01219-010, São Paulo/SP, Brazil
Tel. (00 55) (11) 3327-2086
Fax (00 55) (11) 3324-0228
www.abresi.com.br
[email protected]
ABREVIS – Associação Brasileira
das Empresas de Segurança e Vigilância
Rua Bernardino Fanganielo, 691, 1° andar
Casa Verde
02512-000, São Paulo/SP, Brazil
Tel. (00 55) (11) 3858-7360
Fax (00 55) (11) 3858-7360
www.abrevis-seg.com.br
[email protected]
ABRIVE – Associação Brasileira
das Reparadoras Independentes
de Veículos
Avenida Indianópolis, 2343.
04063-004, São Paulo/SP, Brazil
Tel. (00 55) (11) 5589-7722
Fax (00 55) (11) 5584-8090
www.abrive.com.br
[email protected]
ADIBRA – Associação das Empresas de
Parques de Diversões do Brasil
Rua Quirino dos Santos, 271, sala 86
01141-020, São Paulo/SP, Brazil
Tel. (00 55) (11) 3392-2312
Fax (00 55) (11) 3392-2312
www.adibra.com.br | [email protected]
ABECS – Associação Brasileira das
Empresas de Cartões de Crédito e Serviços
Av. Brig. Faria Lima, 1485, 13°and. Torre
Norte
Jardim Paulistano,
01452-921, São Paulo/SP, Brazil
Tel. (00 55) (11) 3244-9930
Fax (00 55) (11) 3244-9930
www.abecs.org.br | [email protected]
82
AEA – Associação Brasileira
de Engenharia Automotiva
Rua Salvador Correia, 80, Aclimação
04109-070, São Paulo/SP, Brazil
Tel. (00 55) (11) 5575-9043
www.aea.org.br
AMItur - Associação dos Municípios
de Interesse Cultural e Turístico
Santiago Dantas 215, Morumbi
São Paulo/SP, Brazil
Tel. (00 55) (11) 3758-0142
www.amitur.org.br
amitur.SP, [email protected]
ANAC - Agência Nacional de Aviação Civil
SCS 09, Lote C
Ed. Parque Cidade Corporate - Torre A
70308-200, Brasília/DF, Brazil
Tel. (00 55) (61) 0800 725 4445
www.anac.gov.br | [email protected]
ANDAP – Associação Nacional dos
Distribuidores de Autopeças
Avenida Paulista, 1009, 1° andar. Conj. 101.
01311-100, São Paulo/SP, Brazil
Tel. (00 55) (11) 3266-7700
Fax (00 55) (11) 3266-7700
www.andap.org.br
[email protected]
ANEF – Associação Nacional das
Empresas Financeiras das Montadoras
Alameda dos Maracatins, 992
Bloco B, 11°andar, Conj. 112B - Moema
04089-001, São Paulo/SP, Brazil
Tel. (00 55) (11) 5531-7314
Fax (00 55) (11) 5531-7314
www.anef.com.br
[email protected]
Yearbook ABLA 2012
Partners
ANFAVEA – Associação Nacional
dos Fabricantes de Veículos Automotores
Avenida Indianópolis, 496.
04062-900, São Paulo/SP, Brazil
Tel. (00 55) (11) 2193-7800
Fax (00 55) (11) 2193-7825
www.anfavea.com.br
[email protected]
ASSESP, BrazilRO – Associação das
Empresas Brasileiras de Tecnologia da
Informação,
Software e Internet
Rua Teodoro Sampaio, 417, 3°andar, Conj. 33.
05405-000, São Paulo/SP, Brazil
Tel. (00 55) (11) 3064-0003
Fax (00 55) (11) 3064-0003
www.assespro-sp.org.br
[email protected]
ASSOBRAV – Associação Brasileira de
Distribuidores Volkswagen
Avenida José Maria Withaker, 603.
05057-900, São Paulo/SP, Brazil
Tel. (00 55) (11) 5078-5400
Fax (00 55) (11) 5079-5199
www.assobrav.com.br
[email protected]
Brasília Convention & Visitors Bureau
SCN, Qd 01, Bl C
Ed. Trade Center SL 2004/2007
70711-902,Brasília/DF, Brazil
Tel. (00 55) (61) 3328-1468
www.brasiliaconvention.com.br
[email protected]
BRAZTOA – Associação Brasileira
das Operadoras de Turismo
Avenida Ipiranga, 324. Bloco C, 14°andar
Republica
01046-010, São Paulo/SP, Brazil
Tel. (00 55) (11) 3259-9500
Fax (00 55) (11) 3255-1226
www.braztoa.com.br
[email protected]
CBC & VB – Confederação Brasileira
de Convention & Visitors Bureaux
SCN, Quadra 01, Bloco F, Sala 1020
Ed. América Office Tower
70711-905 Brasília/DF, Brazil
Tel. (00 55) (61) 3966-9400
Fax (00 55) (61) 3966-9400
www.cbcvb.org.br
[email protected]
CNC – Confederação Nacional do Comércio
de Bens, Serviços e Turismo
Av. General Justo, 307 - Centro
20021-130 Rio de Janeiro/RJ, Brazil
Tel. (00 55) (21) 3804-9200
(00 55) (21) 2544-9279
www.cnc.org.br
[email protected]
ASSOHONDA - Associação Brasileira
de Distribuidores Honda
Alameda dos Jurupis 455 2º andar - Moema
04088-001, São Paulo/SP, Brazil
Tel. (00 55) (11) 5054-7733
www.assohonda.org.br
[email protected]
BITO - Associação Brasileira
de Operadores de Turismo
[email protected]
[email protected]
CNT – Confederação Nacional do TranSP,
Brazilorte
SAUS Quadra 1, Bloco J. Edifício
CNT, 13° andar, Entrada 10/20.
70070-944 , Brasília/DF, Brazil
Tel. (00 55) (61) 3315-7000
Fax (00 55) (61) 3225-3416
www.cnt.org.br
[email protected]
83
EMBRATUR – Instituto Brasileiro de Turismo
Setor Comercial Norte, quadra 02,
Bloco G. Edifício Embratur.
70712-907, Brasília/DF, Brazil
Tel. (00 55) (61) 2023-8888
www.embratur.gov.br
[email protected]
FAVECC – Fórum das Agências de Viagens
ESP, Brazilecializadas em Contas Comerciais
Rua Dr. Bráulio Gomes, 25, Conj. 305, 3°andar.
01047-020, São Paulo/SP, Brazil
Tel. (00 55) (11) 3214-2535
Fax (00 55) (11) 3129-4275
www.favecc.org.br
[email protected]
FEBRABAN – Federação Brasileira das
Associações de Bancos
Avenida Faria Lima, 1485. 14°andar.
01452-921, São Paulo/SP, Brazil
Tel. (00 55) (11) 3244-9800
Fax (00 55) (11) 3031-4106
www.febraban.org.br | [email protected]
FECOMERCIO – Federação do Comércio
do Estado de São Paulo
Rua Dr. Plínio Barreto, 285, Bela Vista,
01313-020, São Paulo/SP, Brazil
Tel. (00 55) (11) 3254-1700
Fax (00 55) (11) 3254-1700
www.fecomercio.com.br
[email protected]
Federação Bras. de Conventions
& Visitors Bureaux
SCN Qd 01, Bl csl 2004/2007
Ed.Brasilia Trade Center
70711-905 Brasília/DF, Brazil
Tel. (00 55) (61) 3202-5579
www.cbxvb.org.br
[email protected]
Yearbook ABLA 2012
Partners
Federação Brasileira de
HoSP, Braziledagem e Alimentação
Praia do Flamenfo 200 4º andar
22210-901 Rio de Janeiro/RJ, Brazil
Tel. (00 55) (21) 2558-2630
www.fbha.com.br
[email protected]
FENABRAVE – Federação Nacional da
Distribuição de Veículos Automotores
Avenida Indianópolis, 7967.
04062-003, São Paulo/SP, Brazil
Tel. (00 55) (11) 5082-0033
Fax (00 55) (11) 5082-0001
www.fenabrave.org.br
[email protected]
FENACTUR – Federação Nacional de Turismo
Largo do Arouche, 290. 6°andar.
01219-010, São Paulo/SP, Brazil
Tel. (00 55) (11) 3331-4590
Fax (00 55) (11) 3221-6947
www.fenactur.com.br | [email protected]
FENASEG – Federação das Empresas
de Seguros Privados
Rua Senador Dantas, 74, 12°andar. Centro,
20031-205, Rio de Janeiro/RJ, Brazil
Tel. (00 55) (21) 2510-7777
Fax (00 55) (21) 2510-7832
www.fenaseg.org.br | [email protected]
FIESP, Brazil - Federação das Indústrias
do Estado de São Paulo
Av. Paulista, 1313,
01311-923 São Paulo/SP, Brazil
Tel. (00 55) (11) 3549-4499
www.fieSP, Brazil.com.br
relacionamento@fieSP, Brazil.org.br
FOHB - Fórum de Operadores
Hoteleiros do Brasil
Alameda Lorena, 800 Conj. 502
Jardim Paulista
01424-001 São Paulo/SP, Brazil
Tel. (00 55) (11) 3527-9484
Fax (00 55) (11) 3527-9485
www.fohb.com.br
[email protected]
IPETURIS - Instituto de Pesquisas, Estudos e
Capacitação em Turismo
Av. Dr. Vieria de Carvalho, 115 11º Andar
Vila Buarque
01210-010 São Paulo/SP, Brazil
Tel. (00 55) (11) 3069.9484
www.ipeturis.org.br
[email protected]
IQA – Instituto de Qualidade Automotiva
Al. dos Nhambiquaras, 1509
São Paulo/SP, Brazil
Tel. (00 55) (11) 5533-4545
www.iqa.org.br
Ministério do Turismo
ESP, Brazillanada dos ministérios, Bloco U,
2°e 3°andares.
70065-900, Brasília/DF, Brazil
Tel. (00 55) (61) 2023-7024
Fax (00 55) (61) 2023-7024
www.turismo.gov.br
NTC & LOGISTICA – Associação Nacional do
TranSP, Brazilorte de Carga e Logística
Rua Orlando Monteiro,1.
São Paulo/SP, Brazil
Tel. (11) 2632-1500
www.ntcelogistica.org.br
84
NTU – Associação Nacional das
Empresas de TranSP, Brazilortes Urbanos
SAUS Quadra 1, Bloco J. Ed. CNT, 9° andar
Brasília/DF, Brazil
Tel. (00 55) (61) 2103-9293
www.ntu.org.br
SAE Brasil
Av. Paulista, 2073. Horsa II, Conj. 1003
São Paulo/SP, Brazil
Tel. (00 55) (11) 3287-2033
www.saebrasil.org.br
SP, BrazilTURIS – São Paulo Turismo S/A
Avenida Olavo Fontoura, 1209.
Parque Anhembi. Santana,
02012-021, São Paulo/SP, Brazil
Tel. (00 55) (11) 2226-0400/0646
www.anhembi.com.br
www.SP, Brazilturis.com
rcomini@SP, Brazilturis.com
SEBRAE – Serviço Brasileiro de Apoio
as Micro e Pequenas Empresas
SEPN, Quadra 515, Bloco C, Lote 3,Asa
Norte,
70770-900, Brasília/DF
Tel. (00 55) 0800 570 0800
www.sebrae.com.br
Yearbook ABLA 2012
Partners
SINDETUR – Sindicato das Empresas
de Turismo do Estado de São Paulo
Rua Dr. Vieira de Carvalho, 115. 11° and.
01210-010, São Paulo/SP, Brazil
Tel. (00 55) (11) 3224-8544
Fax (00 55) (11) 3331-6115
www.sindeturSP, Brazil.com.br
[email protected]
SENAC - Serviço Nacional
de Aprendizagem Comercial
Rua Dr. Plinio Barreto, 285 - Bela Vista
01313-020, São Paulo/SP, Brazil
Tel. (00 55) (11) 3236-2000
www.senac.br
[email protected]
SINDIPROM - Sindicato de Empresas de
Promoção, Organização e
Montagem de Feiras, Congressos e Eventos
Rua Frei Caneca, 91. 11° and. 01307-001
Cerqueira César, São Paulo/SP, Brazil
www.sindprom.org.br
[email protected]
SIMEFRE – Sindicato Interestadual da
Industria de Matérias e Equipamentos
Ferroviários e Rodoviários
Av. Paulista, 1313. 8° andar, Conj. 801
São Paulo/SP, Brazil
Tel. (00 55) (11) 3289-9166
www.simefre.org.br
SINDEPAT – Sistema Integrado
Atrações Turísticas
Rua Verbo Divino, 431.
04719-001, São Paulo/SP, Brazil
Tel. (00 55) (11) 5181-0860
Fax (00 55) (11) 5181-0860
www.sindepat.com.br
[email protected]
SINDIPEÇAS – Sindicato Nacional da
Indústria de Componentes para
Veículos Automotores
Av. Santo Amaro, 1386. Vila Nova Conceição,
São Paulo/SP, Brazil
Tel. (00 55) (11) 3848-4848
Fax (00 55) (11) 3848-0900
www.sindipecas.org.br
[email protected]
SNEA - Sindicato Nacional das
Empresas Aeroviárias
SCS QD 01 Bloco K sala 701
10398-900, Brasília/DF, Brazil
www.snea.com.br
[email protected]
UBRAFE – União Brasileira dos
Promotores de Feiras
Rua Frei Caneca, 91. 11° and. Cerqueira Cesar,
01307-001, São Paulo/SP, Brazil
Tel. (00 55) (11) 3120-7099
Fax (00 55) (11) 3120-7099
www.ubrafe.org.br | [email protected]
ÚNICA – União da Indústria de
Cana de Açúcar
Av. Brigadeiro Faria Lima, 2179. 9° andar
São Paulo – SP, Brazil
Tel. (00 55) (11) 3093-4949
www.unica.com.br
85
Yearbook ABLA 2012
ACEA – European Automobile
Manufacturer’s Association
Avenue des Nerviens, 85.
Brussels, Bélgica
Tel. (00 32) 2 732-5550
www.cea.be
ACRA – American Car Rental Association
12324 E. 86TH ST, 130.
Owasso, Cep. 740552543,
Oklahoma – EUA
Tel. 888-200-2795
www.acraorg.com
ADEFA – Asociación de Fábricas
de Automotores
Av. Marcelo T. de Alvear, 638,
piso 5. Buenos Aires – Argentina
Tel. (11) 4312-3483
www.adefa.com.ar
AMIA – Asociación Mexicana
da la Industria Automotriz
Enseada, 90. Col. Condesa,
Del. Cuauhtémoc. México
Tel. (55) 5272-1144
www.amia.com.mx
ANFAC – Asociación Española
de Fabricantes de Automoviles
y Camiones
Fray Bernardino Sahagun, 24,
Madrid - Espanha
Garcia Sanz
Tel. (34) 1 343-1343
www.anfac.com
ANFIA – Associazione Nazionale Fra
Indutrie Automobilistiche
Corso Galileo Ferraris, 61.
Torino – Italia
Tel. (39) 11 554-6505
www.anfia.it
ANPACT – Asociación Nacional de
Productores de Autobuses, Camiones y
Tractocamiones
Paseo de lãs Palmas, 1650.
Col. Lomas de Chapultepec – México-DF
Tel. (55) 5202-4900
www.anpac.com.mx
ARAC – Associação dos Industriais de
Aluguer de Automóveis Sem Condutor
Avenida 5 de Outubro, 70. 9° andar.
1050-059, Lisboa – Portugal
Tel. 00 xx 351 (21) 761-5230
Tel. 00 xx 351 (21) 761-5231
www.arac.pt | [email protected]
SMMT – Society of Motors
Manufacturers and Traders
Forbes House, Halkin Street
London – Reino Unido
Tel. (440) 171-235-7000
www.smmt.co.uk
CAAM – China Association of
Automobile Manufacturers
46, Fucheng Road, Haidian.
Beijing – China
Tel. (86) 10 6812-3210
www.caam.org.cn
CCFA – Comite Des Constructeurs
Français d’Automoniles
2, Rue de Presbourg. Paris – França
Tel. (33) 1 4952-5100
www.ccfa.fr
CIT - Câmara Interamericana De Transportes
SAS - Quadra 1 - Bloco J - Ed. CNT
Torre A - 7º Andar - Sala 702
70070-010 - Brasília – DF - Brasil
Telefax: (55 61) 3225-0055 / 3225-0112
[email protected] / [email protected]
www.citamericas.org/
CVMA – Canadian Vehicle
Manufactures’s Association
170 Attwell Driv, Suite 400.
Toronto – Canadá
Tel. (416) 361-9333
www.cvma.ca
European Federation
of Leasing and Automotive
Rental Association
Avenue de Tervuren, 267 B, 1150.
Brussels – Belgica
Tel. 00 xx 32 2778-0560
Tel. 00 xx 32 2778-0578
www.ecatra.org
[email protected]
86
NAAMSA – National Association
of Automobile Manufacturers
of South Africa
1st floor of Nedbank Plaza, corner
of Church and Beatrix Streets,
Pretoria – África do Sul
Tel. (27) 323-2980
www.naamsa.co.za
OICA – Organization of Motor
Vehicle Manufacturers
4 rue de Berri. Paris – França
Tel. (33) 1 4359-0013
www.oica.net
AUTOALLIANCE – Autoalliance
of Automobile Manufacturers
1401 Eye Street, n.w Suíte 900.
Washington, DC – EUA
Tel. (202) 326-5500
www.autoalliance.org
JAMA – Japan automobile
Manufacturers Association
Otemachi Bldg, 6-1,
Otemachi 1-chome, Chiyoda-ku,
Tóquio – Japão
Tel. (81) 5219-6653
www.jama.or.jp
KAMA – Korean Automobile
Manufacturers Association
1461-15, Seocho-3dong,
Sepcho-gu, Seul – Coréia do Sul
Tel. (82) 3660-1853
www.kama.or.kr
VDA – Verba Der
Automobilindustrie
Westendstrasse, 61. Postfach.
Frankfurt – Alemanha
Tel. (49) 6997-5070
www.vda.de
Committed
Dealers
International
entities
Partners
Agrale S.A.
Rodovia BR 116, Km 145, nº 15.104 - São Ciro
95059-520, Caxias do Sul/RS, Brazil
Tel. (00 55) 54 3238-8000
Fax (00 55) 54 3238-8052
www.agrale.com.br
Audi Brasil Distribuidora
R. Verbo Divino, 1547, 4º andar
04719-002, São Paulo/SP, Brazil
Tel. (00 55) 11 3041.2834/2930
0800-777-2834
www.audi.com.br
Yearbook ABLA 2012
Partners
Citroën do Brasil
Rua James Joule, 65 – 8º andar
04576-080, São Paulo/SP, Brazil
Tel: (00 55) (11) 3646-6257
[email protected]
www.citroen.com.br
Chery Brasil
Rua Novik , 221 - Bloco A, Olaria
13329-620, Salto/SP, Brazil
Tel. (00 55) (11) (11) 4028-8500
www.cherybrasil.com.br
CN-Auto
Rua João Ferreira Camargo, 226
06460-060, Tambore, Sao Paulo/SP, Brazil
Tel. (00 55) (11) (11) 4191-9155
[email protected]
www.cnauto.com.br
Effa Motors
Av. Antartica, 240
CEP: 01141-060, São Paulo/SP, Brazil
Tel. (00 55) (11) 4196-1010
(canal direto frotista)
[email protected]
www.effamotors.com.br
JAC Motors
Av Mofarrej, 1024, Vila Leopoldina
CEP: 05311-000, São Paulo/SP, Brazil
Tel. (00 55) (11) 3839-6000
www.jacmotorsbrasil.com.br
Kasinski Motos
R. Paes Leme, 524 - 16º Andar
05424-904, São Paulo/SP, Brazil
Tel (00 55) (11) 2948-8000 ou 0800 55 9044
www.kasinski.com.br
Fiat Automóveis S.A.
Av Do Contorno, 3455, Paulo Camilo
32669-900 - Betim, MG, Brazil
Tel. 0800 707 1000
www.fiat.com.br
Ford Motor Company Brasil Ltda.
Avenida do Taboão, 899 - Rudge Ramos
09655-900 S. B. do Campo/SP, Brazil
Tel. (00 55) (11) 4174-8855
www.ford.com.br
Ford Caminhões
Av. do Taboão, 899
09655-900, S. B. do Campo/SP, Brazil
Tel. 0800-703-3673
www.fordcaminhoes.com.br
Troller Veículos Especias S.A
Av. Do Taboão, 899 - Prédio 6
09655-900, S. B. do Campo/SP, Brazil
Tel. 0800-703-3673
Fax (00 55) (11) 4174-4737
www.troller.com.br
General Motors do Brasil Ltda.
Avenida Goiás, 1.805
09550-900, S. C. do Sul/SP, Brazil
Tel. 11 4234-7700
www.chevrolet.com.br
Honda Automóveis do Brasil Ltda.
Rua Dr. José Áureo Bustamante, 377
1º andar - Santo Amaro
04710-090, São Paulo/SP, Brazil
Tel. 11 5576-5122
www.honda.com.br
Hyundai - CAOA Montadora de Veículos S.A.
Av. Ibirapuera, 2.822 - Moema
04028-002, São Paulo/SP, Brazil
Tel. 11 5538-1078 / 5538-1205
www.hyundai-motor.com.br
International Indústria Automotiva da
América do Sul Ltda.
Av. Carlos Gomes, 466 - 10º andar - conj. 1.002
90480-000, Porto Alegre/RS, Brazil
Tel. (00 55) (51) 4009-5800
Fax (00 55) (51) 4009-5801
www.internationalcaminhoes.com.br
Iveco Latin America Ltda.
Av. Senador Milton Campos, 175
Vila da Serra
34000-000, Nova Lima/MG, Brazil
Tel. (00 55) (31) 2123-4000
www.iveco.com.br
Kia Motors do Brasil
R. Francisco Ernesto Fávero, 662
13309-290, Itu/SP, Brazil
Tel. (00 55) (11) 4024-8000
Tel. 0800-771-1011
www.kia.com.br
Mahindra - Bramont Montadora Industrial e
Comercial de Veículos S.A.
Av. dos Oitis, 6.360 – Distrito Industrial II
69085-842, Manaus/AM, Brazil
Tel. (00 55) (92) 2123-8090
Fax (00 55) (92) 2123-8099
www.bramont.com.br | www.mahindra.com.br
Showroom: Av. Rebouças, 2.797
05401-350 - São Paulo - SP
SAC 0800 707 8092
MAN Latin America
Indústria e Comércio de Veículos Ltda.
Rua Volkswagen, 291 - 7º, 8º e 9º andares
Jabaquara
04344-901, São Paulo/SP, Brazil
Tel. (00 55) (11) 5582-5122
www.man-la.com
Mercedes-Benz do Brasil Ltda.
Av. Alfred Jurzykowski, 562 - Vila Paulicéia
09680-900, S. B. do Campo/SP, Brazil
Tel. (00 55) (11) 4173-6611
www.mercedes-benz.com.br
87
Mitsubishi - MMC Automotores
do Brasil S.A.
Av. Nações Unidas, 19.847
04795-100, São Paulo/SP, Brazil
Telefone (00 55) 5694-2700
Fax (00 55) 5694-2789
www.mitsubishimotors.com.br
Nissan do Brasil Automóveis Ltda.
Avenida Renault, 1.300 - Borda do Campo
83070-900 - São José dos Pinhais - PR
Tel. (00 55) (41) 3380-2000
www.nissan.com.br
Peugeot Citroën do Brasil Automóveis Ltda.
Praia de Botafogo, 501 - 7º and. conjs 703/704
Botafogo - Centro Empresarial Mourisco
22250-040 - Rio de Janeiro - RJ
Tel. (00 55) (21) 3506-4900
www.psa-peugeot-citroen.com.br
Renault do Brasil S.A.
Avenida Renault, 1.300 - Borda do Campo
83070-900, S. José dos Pinhais/PR, Brazil
Tel. (00 55) (41) 3380-2000
www.renault.com.br
Scania Latin America Ltda.
Avenida José Odorizzi, 151 - Vila Euro
09810-902, S. B. do Campo/SP, Brazil
Tel. (00 55) (11) 4344-9333
Fax (00 55) (11) 4344-2659
www.scania.com.br
Toyota do Brasil Ltda.
Av. Nações Unidas, 12.901
Torre Oeste - 15º andar - Brooklin
04578-910, São Paulo/SP, Brazil
Tel. (00 55) 5502-9100
Fax (00 55) 5507-2285
www.toyota.com.br
Volkswagen do Brasil
Indústria de Veículos Automotores Ltda.
Via Anchieta, Km 23,5
09823-901 - São Bernardo do Campo - SP
Tel. (00 55) 4347-2355
www.volkswagen.com.br
Moto Honda da Amazônia
R. Dr. José Áureo Bustamante, 377
04710-090, São Paulo/SP, Brazil
Tel. 0800-0552221
www.honda.com.br
Volvo do Brasil Veículos Ltda.
Av. Juscelino Kubitschek de Oliveira, 2.600
CIC (Cidade Industrial de Curitiba)
Caixa Postal 660
81260-900, Curitiba/PR, Brazil
Tel. (00 55) (41) 3317-8111
Fax (00 55) (41) 3317-8601
www.volvo.com.br
Yearbook ABLA 2012
Committed
Dealers
The Specialist
Press
Partners
Nova Distribuidora de Veículos (GM)
Av. João Dias, 2300
04724-003, São Paulo/SP, Brazil
Tel. (00 55) (11) 5643-0800
Fax (00 55) (11) 5643-0809
marcia.rodrigues@chevroletnova. com.br
www.chevroletnova.com.br
Grand Brasil Comércio de Veículos
e Peças (Renault)
Av. Aricanduva, 5555. Arco 06.
03527-000, São Paulo/SP, Brazil
Tel. (00 55) (11) 2900-3000
Fax (00 55) (11) 3847-7833
[email protected]
www.grandbrasil.com.br
Sandrecar Comercial e
Importadora S/A (Ford)
R. Alcides de Queiroz, 401.
09015-550, Santo André/SP, Brazil
Tel. (00 55) (11) 3385-1700
[email protected]
www.sandrecar.com.br
Folha do Turismo
R. Barão de Itapetininga, 151.
01042-001, São Paulo/SP, Brazil
Tel. (00 55) (11) 3123-2222
Fax (00 55) (11) 3129-9095
www.mercadoeeventos.com.br
Jornal do Carro / Jornal da Tarde
Av. Eng. Caetano Álvares, 55.
02598-900, São Paulo/SP, Brazil
Tel. (00 55) (11) 3856-2122
www.jt.com.br
Jornauto
R.Oriente, 753
09551-010, São Caetano do Sul/SP, Brazil
Tel. (00 55) (11) 4227-1016
[email protected]
www.editorauto.com.br
Autodata Editora
R.Verbo Divino, 750
Chácara Santo Antonio
04719-001, São Paulo/SP, Brazil
Tel. (00 55) (11) 5189-8900
Fax (00 55) (11) 5189-8908
www.autodata.com.br
Motor Press Brasil
R. Bragança Paulista, 284.
04727-000, São Paulo/SP, Brazil
Tel. (00 55) (11) 2165-8700
www.motorpressbrasil.com.br
Auto ESP, Brazilorte - Editora Globo
Av.Jaguaré, 1485
05346-902, São Paulo/SP, Brazil
Tel. (00 55) (11) 3767-7728
www.autoeSP, Brazilorte.globo.com
Automotive News Brasil
R.Bela Cintra, 299
01415.000, São Paulo/SP, Brazil
Tel.(00 55) (11) 3217.2727
www.automotivenewsbrasil.com.br
Brasil Econômico
Av. das Nações Unidas, 11633
04578-901, São Paulo/SP, Brazil
Tel. (00 55) (11) 3320.2000
www.brasileconomico.com.br
Quatro Rodas
Av. das Nações Unidas,7221.
05425-902, São Paulo/SP, Brazil
Tel. (00 55) (11) 3037-5869
www.quatro-rodas.com.br
Rodas e Motores
R.806 , Quadra 8
74633-210, Goiânia/GO, Brazil
Tel. (62) 3945-3045
www.rodasemotores.com.br
Brasilturis Jornal
R. General Jardim, 60. 4º andar
01223-010, São Paulo/SP, Brazil
Tel. (00 55) (11) 2198-2400
Fax (00 55) (11) 3256-5818
www.brasilturis.com.br
[email protected]
TranSP, Brazilorte Moderno
Av.Vereador José Diniz, 3300.
7º andar, cj 702
04604-006, São Paulo/SP, Brazil
Tel. (00 55) (11) 5096-8104
www.revistatranSP, Brazilortemoderno.com.br
Brasil Travel News
R. Joaquim Floriano, 466, cj 1112.
04534-002, São Paulo/SP, Brazil
Tel. (00 55) (11) 2165-2344
www.brasiltravelnews.com.br
Business Travel Magazine
Av. Brig. Faria Lima, 1903, cj 85.
01452-001, São Paulo/SP, Brazil
Tel. (00 55) (11) 4111-4844
www.businesstravel.com.br
[email protected]
88
Panrotas Editora Ltda.
Av. Jabaquara, 1761
04045-901, São Paulo/SP, Brazil
Tel. (00 55) (11) 2764-4800
Fax (00 55) (11) 2276-1602
www.panrotas.com.br
Truck & Van – Editora Scat
R. Prof. Sebastião Soares de Faria, 57
01317-908, São Paulo/SP, Brazil
Tel. (00 55) (11) 3285-6211
[email protected]
Valor Econômico
Av. Jaguaré, 1485
05346-000, São Paulo/SP, Brazil
Tel. (00 55) (11) 3767-1000
www.valor.com.br
Yearbook ABLA 2012
yesbrasil.net
A
The technical management on claim handling and fleet decommission
brings several advantages to your rental company.
• Adaptation of procedures, avoiding rework and waste
• Procedure standardization
• Agility and safety
• Increase of productivity
• Repair/maintenance cost reduction
• Profit maximization
In a market increasingly more precise and competitive, operational
efficiency is a differential that ensures achievements.
Check out how CINS can change radically your performance.
CINS – Integrate Claims Center
55 11 3948 4811 | [email protected]
w w w. c e s v i b r a s i l . c o m . br
Banco Toyota
Av. das Nações Unidas,12901, 17º andar
04578-000, São Paulo/SP
Tel. (00 55) (11) 5504-2000
Tel. 0800-0164155
www.bancotoyota.com.br
BNDES
Av. República do Chile, 100.
20031-917, Rio de janeiro/RJ
Tel. (00 55) (21) 2172-7447
www.bndes.gov.br
Banco Volkswagen S/A
Rua Volkswagen, 291. 6º andar.
04344-920, São Paulo/SP
Tel. (00 55) (11) 5582-5559
www.bancovw.com.br/bancovw
Registration
Information
Caixa Econômica Federal
Setor Bancário Sul, Qd 04, Lote 3/4
70092-900, Brasília/DF
Tel. (00 55) (61) 3206-9000
www.caixa.gov.br
Serasa Experian
Alameda dos Quinimuras, 187
04068-900, São Paulo/SP
Tel. 0800-7737728
www.serasaexperian.com.br
David Nascimento Marcas e Patentes
Av. Paulista, 1294,
01310-915, São Paulo/SP
Tel. (11) 3372-3766
[email protected]
Insurance
Autenticis Consultoria de Sistemas e
Marketing (COMVEN)
Av. Niemeyer, 02, Sl 206.
22450-220, Rio de Janeiro/RJ
Tel. (00 55) (21) 3206-5960
www.autenticis.com.br
Cadastro Nacional de Veículos Roubados
(CNVR)
Rua Três Cruzes, 718
02285-000, São Paulo/SP
Tel. (00 55) (11) 2451.9500
www.cnvr.com.br
Segplus
Av. Presidente Wilson, 210. 14º andar
20030-020, Rio de Janeiro/RJ
Tel. (00 55) (21) 3906-2765/2770
www.segplus.com.br
[email protected]
ST Corretora de Seguros
Rua Araújo Leite, 23-65
Vila Santa Tereza,
17012-055, Bauru/SP
TEL: 0300 7887676
www.segurototal.com.br
[email protected]
Cesvi Brasil – Centro de Experimentação e
Segurança Viária
Av Amador Aguiar, 700 - City Empr. Jaraguá
02998-020, São Paulo/SP
Tel. (00 55) (11) 3948-4800
Fax (00 55) (11) 3948-4848
[email protected]
www.cesvibrasil.com.br
Consultoria AM3 Marketing Integrada
Rua da Paz 93
06710-507, Cotia/SP
Tel. (00 55) (11) 3082 7010
[email protected]
www.am3marketing.com.br
Euroit Soluções em Informática
Travessa da Lapa, 96, Cj 61.
80010-190, Curitiba/PR
Tel. (00 55) (41) 3074-9900
[email protected]
www.euroit.com.br
Fleet Max
Rua Cerro Corá, 384 - Vila Madalena
05061-000, São Paulo/SP
Tel. (00 55) (11) 3025-6308
[email protected]
www.fleetmax.com.br
Projeta Sistemas
R. Jose Alexandre Buaiz, 160 - Sl 422,
29055-120 - Vitoria, ES
Tel. (00 55) (27) 2122-7622
[email protected]
www.projetasistemas.com.br
90
Trackers
Blockers
Banco Fiat
Av Jabaquara, 2910
04046-500, São Paulo/SP
Tel. (00 55) (11) 5070-2614
www.bancofiat.com.br
Information
Technology
Banks
Partners
Car System Veiculos Ltda
Av. Raja Gabaglia, 3350, São Bento
Belo Horizonte, MG
Tel/ Fax: (00 55) (31) 3441775
www.carsystem.com
Pósitron
(PST Eletrônica Ltda.)
Estrada Telebrás Unicamp,
km 97, s/n, cj 01
13086-510, Campinas/SP
Tel. (00 55) (19) 3787-6242/6477
www.pst.com.br
Yearbook ABLA 2012
Sada Logística
R.Gustaf Dálen, 151
32530-510, Betim/MG
Tel. (31) 3071-9600
Fax (31) 3071-9661
www.sada.com.br
Transzero Transportadora
de Veículos
R. dos Feltrins, 347
09820-280, São Bernardo do Campo/SP
Tel. (11) 4397-7000
www.transzero.com.br
Services,
Logistics,
parts and
accessories
Tegma Gestão Logística
Av Nicola Dermachi, 200
09820-655, São Bernardo do Campo/SP
Tel. (11) 4343-2500
Fax (11) 4347-9735
[email protected]
www.tegma.com.br
Auto Life Blindagens
Av. Duque De Caxias, 1500
13223-025 - Varzea Paulista/SP
Tel (11) 4606 1001
www.autolifeblindagens.com.br
Carglass Reparos e Trocas de vidros
Alameda Ásia, 164
Pólo Empresarial Tamboré,
06543-312, Santana de Parnaíba/SP
Tel. (11) 4152-8100
www.carglass.com.br
Continental Brasil Indústria Automotiva Ltda
Rua Endres, 1424
07043-000, Guarulhos/SP
Tel. (11) 2423-2979
Fax (11) 2423-3579
luiz.rombola@continentalcorporation. com
www.continental-corporation.com
Fácil Assist
Rua Conselheiro Saraiva, 306 - Conj 81
Santana
02037-020 - São Paulo/SP
Tel/ Fax: (11) 3132-1000
www.superbid.net/home/
Flash Engenharia e Desenvolvimento Ltda.
Rua Eduardo Sandano, 85, Jardim das Estrelas,
18017-312 - Sorocaba/SP
Tel / Fax: (15) 3237-7300
www.flashengenharia.com.br
Girotondo Importadora e Distribuidora
Rua Jose Jannarelli,442, Morumbi,
05615-000 - São Paulo/SP
TEL: (11) 3478-4500
www.girotondo.com.br
Inbra Blindados Serviços de Blindagens
Av. Papa João XXIII, 4947.
09370-800, Mauá/SP
Tel. (11) 2148-8600
www.grupoinbra.com.br
H-Buster
R.Inácio Cervantes, 960.
05572-000, São Paulo/SP
Tel. (11) 2858-0001
www.hbuster.com.br
Airlines
Logistics
Partners
Azul Linhas Aéreas
Alameda Surubiju, 2010.
06455-040, Barueri/SP
Tel. (11)0 4134-9886
www.voeazul.com.br
Gol Linhas Aéreas
Rua Gomes de Carvalho, 1692
12º andar
04547-006, São Paulo/SP
Tel. 0300-1152121
www.voegol.com.br
TAM Linhas Aéreas
Av. Jurandir, 856, Lt 04.
04072-000, São Paulo/SP
Tel. (11) 5582-9273
www.tam.com.br
Pirelli Pneus LTDA
Av Capuava, 603, Portão 5, Santo André
09111-000 - São Paulo/SP
www.pirellipneus.com.br
Trip Vias Aéreas
Av. Brasil, 1394.
13073-001, Campinas/SP
Tel. (19) 2139-3100
Tel. 0300-7898747
www.voetrip.com.br
Superbid
Al. Lorena, 800, 1º,2º e 3º andar
01424-001 - São Paulo/SP
Tel. (11) 2163-7804
www.superbid.net
Web Jet Linhas Aéreas
Av. Emb. Abelardo Bueno, 199, Salas 301 a 304
22775-040, Rio de Janeiro/RJ
Tel. (21) 3572-2640
www.webjet.com.br
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Yearbook ABLA 2012
Federation
Partners
Vehicle Rental
Company Union
(Sindloc)
FENALOC – Federação Nacional das
Empresas Locadoras de Veículos
Automotores
SAUS QD 01, BL J, SALA 511,
Edifício CNT
70070-971, Brasília/DF
Tel. (00 55) (61) 3225-6728
Fax (00 55) (61) 3226-2072
[email protected]
[email protected]
Sindloc Alagoas
R. Quintino Bocaiúva, 129.
57030-570, Maceió/AL
Tel. (00 55) (82) 3327-4512
Fax (00 55) (82) 3327-3388
[email protected]
Sindloc Bahia
Av Tancredo Neves, 274. Centro
Empresarial Iguatemi, Bl A, Sl 618.
41820-020, Salvador/BA
Tel. (00 55) (71) 3450-4218
Fax (00 55) (71) 3431-9640
[email protected]
www.sindlocba.com.br
Sindloc Rio Grande do Norte
Av. Rodrigues Alves, 930,
Sl 228, Espaço América.
59020-200, Natal/RN
TEL/Fax (00 55) (84) 3201-4850
[email protected]
www.sindlocrn.com.br
Sindloc Brasília
SAI Quadra 15, conj 02, lote 23
71250-010, Brasília/DF
Tel./ Fax (00 55) (61) 3345 6749
[email protected]
Sindloc Ceará
R.Dr. Pedro Borges, 33. 3ºandar, Sl 311
60055-110, Fortaleza/CE
Tel. (00 55) (85) 3253-3947
Fax (00 55) (85) 3281-7886
[email protected]
Sindloc Espírito Santo
Av. N.S. da Penha,356.
Ed. Boulevard da Praia, 3º piso, Lj22.
29055-131, Vitória/ES
Tel. (00 55) (27) 3315-5086
Fax (00 55) (27) 3315-5051
[email protected]
www.sindloces.com.br
Sindloc Goiás
Av. Portugal, Quadra J9, Lote 24, nº 445
Setor Oeste
74140-020, Goiânia/GO
Tel. (00 55) (62) 3945-0007
Fax (00 55) (62) 3214-6744
[email protected]
Sindloc Minas Gerais
R.Contendas,79
30430-480, Belo Horizonte/MG
Tel./Fax (00 55) (31) 3337-7660
[email protected]
www.sindlocmg.com.br
Sindloc Rio Grande do Sul
Av.São Pedro, 531. 2ºandar, Sl 208.
90230-120, Porto Alegre/RS
Tel. (00 55) (51) 3343-2422
[email protected]
www.sindlocrs.com.br
Sindloc Santa Catarina
Av Eng. Max de Siuza, 844
88080-000, Florianópolis/SC
Tel./Fax (00 55) (48) 3244-5555
[email protected]
Sindloc São Paulo
Praça Ramos de Azevedo, 209,
Cj22. 01037-010, São Paulo/SP
Tel. (00 55) (11) 3123-3131
Fax (00 55) (11) 5082-1348
[email protected]
www.sindlocsp.com.br
Sindlocs to be approved
Mato Grosso
Paraíba
Sergipe
For more information, go to
www.abla.com.br
Sindloc Pará
Av.Conselheiro Furtado, 3906.
66073-160, Belém/PA
Tel. (00 55) (91) 3223-1471
[email protected]
Sindloc Paraná
R. Silva Jardim, 2042. 16ºandar.
80250-200, Curitiba/PR
Tel. (00 55) (41) 3242-8260 | 3232-9408
Fax (00 55) (41) 3242-6079 | 3223-6856
[email protected]
Sindloc Pernambuco
R.Capitão Zuzinha, 22.
Ed Setubal Center, Sl 305.
51030-420, Recife/PE
Tel./Fax (00 55) (81) 3341-3361
[email protected]
Sindloc Rio de Janeiro
Av. Guilherme Maxwell, 516, Sl 604.
21042-112, Rio de Janeiro/RJ
Tel./Fax (00 55) (21) 2573-0558
[email protected]
www.sindlocrj.com.br
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Yearbook ABLA 2012