Fazenda Morena 1st place Summary

2nd Producing Right Award
Fazenda Morena
The 2nd Producing Right Award is a way of recognizing the rural producers who
are implementing social and environmental practices through the Registry of
Socioenvironmental Engagement (CCS) developed by Aliança da Terra (AT) in association
with the Environmental Research Institute of the Amazon (IPAM). It aims at recognizing
and encouraging producers engaged and committed to responsible production, especially
those who are developing better social and environmental practices through the Registry of
Socioenvironmental Engagement (CCS).
On November 10th 2011, the 2nd Producing Right Awards, promoted by Aliança da
Terra, was held at Room 1 of Cinema Lumière (Figure 2), at the Bougainville Mall, in
Goiânia, with an audience of about 200 people, including rural producers, researchers,
teachers and agribusiness entrepreneurs.
Fazenda Morena, owned by Romeu José Ciocheta, located in Campo Novo dos
Parecis, Mato Grosso State, was the winner of the 2nd Producing Right Award.
Romeu José Ciocheta, owner of Fazenda
Morena, receiving the trophy for 1st place in
the 2nd Producing Right Award from the
Director General of Aliança da Terra, John
Carter.
Goiânia: Av. das Indústrias nº 601, Sala 203 – Setor Santa Genoveva – CEP: 74.670-600 – Goiânia/GO – Fone/Fax: 62 3945-6300
Cuiabá: Av. Miguel Sutil nº 8000, Sala 1805 – Jardim Mariana – CEP: 78.040-400 – Cuiabá/MT – Fone/Fax: 65 3025-6399
The following did not compete for the prize: properties / producers who have an
employment relationship with Aliança da Terra; members of the board of Aliança da Terra;
spouses or 1st degree relatives (parents and children) of collaborators / directors of Aliança
da Terra; properties included in the public list of embargoed areas with the Brazilian
Institute of Environment and Renewable Natural Resources (IBAMA) by July 21, 2011;
properties within the Legal Amazon and were detected as deforested areas through the
PRODES Project (Satellite Monitoring of the Brazilian Amazon Forest) in 2010, and that
during the Socioenvironmental Compliance Commitment (ECC) verification process
conducted in 2010 by AT had not engaged in any social and environmental improvement.
Evaluation Criteria
The selection of the winning estate was made in 04 stages, whereby in the 1st and
2nd stages the farms were evaluated according to environmental and productivity standards.
For each criterion, the properties were ranked so that the best property under that criterion
would receive the highest score. In the 3rd and 4th stages, a summary of each property in
the finals was prepared and submitted to the evaluation committee to determine the winning
farm.
First Stage:
In the first stage of the evaluation and selection process, 196 properties registered
with Aliança da Terra were competing. Three criteria were evaluated: native vegetation
cover, soil conservation and fire. The maximum score for each criterion obtained in this
step is equal to the number of properties being evaluated.
By having 35.5% of native vegetation cover and being located in the Cerrado
biome, Fazenda Morena scored 156 points in the criterion, ranking 41st place.
Goiânia: Av. das Indústrias nº 601, Sala 203 – Setor Santa Genoveva – CEP: 74.670-600 – Goiânia/GO – Fone/Fax: 62 3945-6300
Cuiabá: Av. Miguel Sutil nº 8000, Sala 1805 – Jardim Mariana – CEP: 78.040-400 – Cuiabá/MT – Fone/Fax: 65 3025-6399
Boundary between crops and native vegetation cover (cerrado).
As for the soil conservation criterion, Fazenda Morena scored 150 points, ranking
47th place. Fazenda Morena has no erosions and adopts soil conservation techniques, and
has 69 erosion control spots.
Erosion control spots at Fazenda Morena (water holes).
The area did not have any source of heat between the years 2008 to 2010, so the
property scored 177 points and ranked 20th place.
At the end of the first stage, Fazenda Morena was in 4th place with a score of 483
points.
Second Stage
Goiânia: Av. das Indústrias nº 601, Sala 203 – Setor Santa Genoveva – CEP: 74.670-600 – Goiânia/GO – Fone/Fax: 62 3945-6300
Cuiabá: Av. Miguel Sutil nº 8000, Sala 1805 – Jardim Mariana – CEP: 78.040-400 – Cuiabá/MT – Fone/Fax: 65 3025-6399
The 20 best ranked properties in the 1st stage vied in the 2nd stage of the 2nd
Producing Right Award. The following criteria were evaluated: environmental legalization,
land tenure, Permanent Preservation Areas (PPAs), landscape metrics, Level of Harvesting
Efficiency, and Level of Land Use. The environmental legalization, land tenure criteria had
a qualifying character.
Before starting the assessment according to the criteria of this stage, the 20 preselected properties were again ranked following the same criteria as those of the previous
stage, thus obtaining a new score. This way, Fazenda Morena started the evaluation of the
2nd stage with a 32-point score. The maximum score for each criterion in this stage is equal
to the number of properties that proved to Aliança da Terra their environmental and land
tenure compliance.
The property has 53.3 hectares of PPAs, 100% of it being preserved. The property
scored 4 points and ranked 2nd place.
In the landscape metrics criterion, Fazenda Morena had an edge effect of 22.09
meters, 97.8% of core area and the fragment shape had a 1.47 index. Thus, the property
scored five points in this criterion and took the 1st place in the rank.
Upon evaluating the land productivity rates, the property had a Level of Harvesting
Efficiency of 346.78% and scored 4 points and took 2nd place in the rank, and Level of
Land Use of 100%, scoring 5 points and ranking 1st place.
Goiânia: Av. das Indústrias nº 601, Sala 203 – Setor Santa Genoveva – CEP: 74.670-600 – Goiânia/GO – Fone/Fax: 62 3945-6300
Cuiabá: Av. Miguel Sutil nº 8000, Sala 1805 – Jardim Mariana – CEP: 78.040-400 – Cuiabá/MT – Fone/Fax: 65 3025-6399
Fazenda Morena, the winner of the Second Producing Right Award.
Fazenda Morena reached the end of the second stage ranking 1st place with a total
score of 50 points.
Third and Fourth Stages
The 3rd stage of the evaluation and selection process included the preparation of
environmental summaries for the best 05 properties classified in the 2nd stage. In the 4th
stage of the evaluation and selection process, summaries were sent to an evaluation
committee, who decided on the winning property.
The final score for the 2nd Producing Right Award was the sum of the scores
assigned by each juror, whereby Fazenda Morena reached a total score of 12 points (the
lowest score corresponds to the winning property). The final score by the evaluation
committee is described in Table 1.
Table 1 - Classification Matrix for the finalist properties of the 2nd Producing Right Award.
Goiânia: Av. das Indústrias nº 601, Sala 203 – Setor Santa Genoveva – CEP: 74.670-600 – Goiânia/GO – Fone/Fax: 62 3945-6300
Cuiabá: Av. Miguel Sutil nº 8000, Sala 1805 – Jardim Mariana – CEP: 78.040-400 – Cuiabá/MT – Fone/Fax: 65 3025-6399
Farm
Ranking by each juror
Total
Final Standing
Juror 1
Juror 2
Juror 3
Juror 4
Juror 5
Morena
3
2
2
4
1
12
1st
Santo André
4
1
3
5
2
15
2nd
Zancanaro
2
5
4
1
3
15
3rd
Monte Fusco
5
4
1
2
4
16
4th
Boa Vista
1
3
5
3
5
17
5th
Goiânia: Av. das Indústrias nº 601, Sala 203 – Setor Santa Genoveva – CEP: 74.670-600 – Goiânia/GO – Fone/Fax: 62 3945-6300
Cuiabá: Av. Miguel Sutil nº 8000, Sala 1805 – Jardim Mariana – CEP: 78.040-400 – Cuiabá/MT – Fone/Fax: 65 3025-6399