Bahia and Netherlands Netherlands Bahia and

Transcrição

Bahia and Netherlands
Amsterdam 03/28/2011
It is time
for Brazil
Brazil!!
Time Line – Sporting Events
FIFA Confederation Cup FIFA World Cup
2013
2014
America Cup
2015
Olimpic and Paralympic Games 2016
Brazilian Economy
y
1
Ranking Economy
2010
United States
2
China
5,745,1
3
Japan
5 390 9
5,390,9
4
Germany
3,305,9
5
France
2,555,0
6
United Kingdom
United Kingdom
2 258 5
2,258,5
7
Brazil
2,088,9
8
Italy
2,036,7
9
Canada
Russian Federation
1,563,7
10
2010 -
US$ MM
US$ MM
14,624,20
1,476,9
7 5%**
7,5%**
GDP Projection
?
Big Bet
2 4
2014
#
Source: *IBGE **FMI
Slide 4
Markets and Distances
Flight Times
Bahia
Buenos Aires
Lisbon
Madrid
New York
Paris
Milan
Frankfurt
Source: Setur
04:30 h
07:50 h
08:00 h
08:30 h
09:45 h
10:30 h
10:50 h
Bahia - Netherlands
Geography
• Population: 14.2 million
• Area: 567,000 Km2
– 36.3% of the total
surface
f
area off
Northeast Brazil
– Larger
a ge than
t a Spain,
Spa ,
France or the US
State of California
• 1
1.183
183 k
km off coastline
li
– The longest in Brazil
Northeast Region
Brazil
B hi
Bahia
Brazilian Territory
8.514.215,3 km²
Territory Bahia
564.692,67 km²
Territory Salvador
707 km²
Slide 8
POPULATION
Brazil
192 millions
illi
Source: IBGE 2009
Bahia
Salvador
14 millions
3 millions
S
Source:
IBGE 2007
S
Source:
IBGE 2009
What does the World Cup
p 2014 means to Brazil?
Infrastructure
Investiments of
US$ 50 Bi
Stadia
Investments of
US$ 2,5 Bi os*
US$ 450 MM
FIFA budget
Raise of 1% on
the GDP during
the games*
190 million of Brazilians
passionate for soccer
International
progression
2014
CopaFIFA
Verde
World Cup™
500 broadcasters
20 thousand
jjounalists
3,5 Mi jobs**
12 host cities
64 years of expectations to
host the World Cup
p once
again!
26 bi spectors
p
* ABDIB
** Projeções FGV
Slide 10
BIDDING BOOK
Rio de Janeiro – 13/09/10
BIDDING BOOK
BOOK-- Rio de Janeiro – 13/09/10
PRIORITY PROJECTS
A
Arena
F
Fonte
t N
Nova
Ub M
Urban
Mobility
bilit
T
Tourism
i
Slide 12
Stadium - Arena Fonte Nova
Investment: R$ 591 million
Area: 121.189 m²
Capacity: 50
50.000
000 – 65.000
65 000 (World Cup opening)
VIP Seats: 1.880
Cabins: 50 Cabins – 1.540 seats
Media area: 2.440 m2
Bars: 46
Restrooms: 81
Slide 14
Light roof - PTFE
Natural ventilation
Rain water storage system
Waste treatment and surrounding preservation
Slide 16
• Shopping Center
• Shows area
• Comercial Buildings
• Panoramic restaurant
• Museuns
• Bahia on the world circuit
for cultural events
• Improve quality for
f athletes
• Modern facilities for fans
• Comfort and safety
Slide 17
URBAN MOBILITY
Slide 18
Metropolitan Transport axis
LEGENDA
Ligação Pinto de
Aguiar/Gal Costa
BR 324
BR-324
Lauro de Freitas/
Aeroporto
Metrô Acesso Norte
Estação Pirajá
Corredor
Aeroporto/Iguatemi
Corredor
Iguatemi/ACM/Lucaia
Vasco/Lapa
p
Corredor
Iguatemi
Acesso Norte
Slide 19
U ba Mobility
Urban
ob ty
Priority Scenario
- Ports
- Airports
- Integrated intermodal city system
- Metropolitan
M t
lit T
Transportt axis
i
- Complementary Connections
- Structured corridors
Investment:
U$ 1.1
1 1 MM
Slide 20
Bridge Salvador - Itaparica
PORT OF
SALVADOR
- Located at “Baía de Todos
os Santos”,
S t ” city
it center
t
-Capacity: 500 thousand
pax /yr
- Serve 7 transatlantic
simultaneously
y
- Port Retrofit
- Build two additional
moorings
- 36 million – Project
- 600 thousand pax/yr 2014 Capacity
Slide 22
AIRPORT
- 35km from city center
- Capacity:
p
y 6 million pax/yr
p y
- 11 boarding gates
- Actual landing track: 1.523 x
45 meters
- Retrofit of the passenger
terminal
- Construction of a new
landing track (3.005 X 45
metros)
Project – 45,1 million
Modernization capacity – 15
million people
- New Tower of Control
Slide 23
TOURISM
IN BAHIA
Governo do Estado da Bahia
Among the World’s
World s
31 tourism destinies
Bahia
Source: New York Times
Slide 25
Salvador
The most desired destiny
Source: Vox Populi / Min Turismo
Slide 26
Third International destiny
Slide 27
Ethnic
and
Religious
• Recepção de Turistas
Tourism
Popular Parties – June
C
Carnaval
l - Guinness
G i
Book
B k
Carnaval
Guinness Book
2.000.000-- People
2.000.000
2005
INTERVENTIONS ON
TOURISM
• Re-qualify hotel chains
• Professional training
• Enterprise training
• Attract private investors
• Stimulate investments for
entertaining activities
• Implement public facilities for events
Slide 33
Internali ation
Internalization
of the World Cup
Mobilize and integrate
the cities of Bahia
provide gains natural
and unified all the cities
with the Games of the
2014 FIFA World Cup ™
in Brazil
Brazil..
Investiment Private
L
Locations
ti
UH
UHs
I
Investiment (US$)
ti
t (US$)
J b
Jobs
Costa dos Coqueiros
q
19.739
3.386.250.000 19.383
Baía de Todos os Santos
4.380
939.837.500 4.720
Costa do Dendê
357
227.500.000 560
Costa do Cacau
1.094
486.912.000 3.354
Costa do Descobrimento
1.969
868.075.000 2.365
Chapada Diamantina
TOTAL
370
27.909
23.500.000 5.932.074.500 Source: Secretaria de Turismo / Superintendência de Investimentos em Pólos Turísticos - SUINVEST
458
30.840
Economy
• Total GDP in 2009:
Br$ 126 MM
US$ 70 MM
• GDP Growth
(2008-2009):
(2008
2009): +5.1
+5 1 %
• 6th largest
g
economy
y in
B
Brazil
il
– 4 % of Brazil’s GDP
– 36% of the Brazilian
Northeast’s GDP
Total GDP in Bahia
2005 - 2009
140
GDP iin
Billions
of
Brazilian
Reals
120
90.9
100
96.6
109 7
109.7
119.9
80
60
40
20
0
2005
2006
2007
YEAR
2008
2009
126.0
GDP Distribution – 2008
•
•
•
•
Agribusiness
Industry
Mining
C
Commerce
and services
• Tourism
T
i
• Technology
31.6% Secondary
y
8.1% Primary
60.3% Tertiary
Why invest in Bahia?
S
Support
t structure
t t
for
f international
i t
ti
l trade;
t d
Partnership with government funding agencies
Balanced public finances;
Opportunity for PublicPublic-Private Partnerships (PPP) under the
9290 decree dated 12.27.2004 in the State of Bahia;
Development in Bahia is a state policy that goes beyond
differences of specific management policies;
Domestic Market with the capacity of expanding consumption.
Why invest in Bahia?
•Diverse supply of raw materials;
•Diverse
supply of raw materials;
•Educational institutions for training and development of specialized workers;
f
i li d
k
•CIMATEC—Reference Center for Technological Development to provide support for qualified human resources training, specialized services and promotion of applied research, especially in computational technologies integrated in manufacturing.
•Salvador Technological Park
Socio--Economics impacts of the Cup
Socio
Consumer spending of visitors in millions
Hotell
2.126,52
Food
902,88
Shopping
831,60
Transport
528,66
Culture and Leisure
516,78
Comunication
273 24
273,24
Others
760,32
Source: Ernst Young / FGV
Public Investments 2010
Infrastructure / Tourism
2006 ► US
US$
$ 1.7 billion
2007--2009 ► US
2007
US$
$ 103 million
Total investiment:
investiment:
► US
US$
$ 180 million
Private investments - Tourism
¾Internacional Hotel Groups
Majors Projects in Bahia:
Costa do Coqueiro
Grupo Sol Meliá / Complexo Meliá – Guarajuba / Camaçari
•Fiesta Hotel / Reserva Imbassaí – Mata de São João
•Grupo Lena / Bahia dos Coqueiros – Jacuípe / Camaçari
•Prima Empreendimentos / Mamucabo Resort – Baixio /
Esplanada
•Grupo Invisa / Costa Azul Golf Resort e Condomínio – Jandaíra
•
Baía de Todos os Santos
Property Logic / Ilha de Cajaíba Resort – S. Francisco do
Conde
•Prima Empreendimentos / Hotel Fasano – Salvador
•
Costa do Cacau
Grupo LLC Taguaíba e Sanca / Projeto Rio de Contas – Itacaré
•Grupo InvestTur / Ilha de Canavieiras Resort – Canavieiras
•
International Flights
2010
Operators
Weekly Flights
Destinations
TAP
7
Lisboa / Salvador
AMERICAN AIRLINES
7
Miami / Salvador
TAM
7
Buenos Aires / Salvador
AIR CONDOR
1
Frankfurt / Salvador
AIR EUROPA
3
M d id / S
Madrid
Salvador
l d
AEROLINEAS ARGENTINAS
2
TOTAL
27
International Charter Flights
2010
Operator
Weekly flights
Destinations
GLO
7
ARG
1
PCP
1
Santiago, Cordoba / Salvador
NOS
1
Milan / Salvador
ANS
1
Buenos Aires / BPS
LVG
1
Milan / BPS
TOTAL
12
Major Foreign Visitors - 2009
Estados
Unidos
12.3%
França
10.9%
Itália
10.0%
Portugal
9.8%
Alemanha
8.5%
Espanha
spa a
8.4%
Argentina
7.7%
UK
5.0%
Chile
4 5%
4,5%
Suiça
2.3%
Visitors Statistics - 2009
514.000
Visitors
Internacional
8.538.000
Visitors
Internacional
Total Visitors - 9.1millions
Source: Setur
Priority
y Markets
Promotion and Marketing
International Promotion
Brazilian Promotion
•Italy
Italy
•Argentina
•United States
•France
•Holland
•Portugal
Portugal
•Spain
•Germany
•Sweden
•São
São Paulo
•Minas Gerais
•Rio de Janeiro
•Goiás
•Brasília
•Pernambuco
Pernambuco
•Santa Catarina
•Paraná
Numbers of Passengers – Bahia
Porto Seguro / Ilhéus / Salvador
2008
6.150.300
2009
6.731.853
Source: Setur
Evolution of the flow of tourists in Salvador
(millions)
(
)
11,0
,
10 ,2
9 ,4
8 ,7
8 ,0
0
7 ,4
6 ,8
6 ,3
2 ,8 2 ,9
2 ,6 2 ,,6 2 ,7
2
,5
5
2
,4
4
2
,4
4
2 ,3
3 ,1
3 ,4
3 ,6
3 ,9
4 ,3
4 ,6
5 ,0
5 ,,4
5 ,8
3 ,7 3 ,8 3 ,9 4 ,0
3 ,2 3 ,3 3 ,4 3 ,5 3 ,6
3
,1
3
,0
3
,0
2
,9
2 ,7 2 ,8
2 ,3 2 ,4 2 ,4 2 ,5 2 ,6 2 ,6
Sem Co pa
Source: KPMG
Co m Co pa
4 ,6
4 ,1 4 ,3 4 ,4 4 ,5
Hotel Availability
Beds 2010
Beds 2014
50.000
69.000
Improvement
19.000
Slide 52
Investments Forecast (R$)
Arena
Urban
Infrastructure
Hotels
591 mi
2 bi
3 bi
Slide 53
Legacy
g y for the
State of Bahia
Strengthening state’s

image
Job and wealth creation
I
Improvements
t on
Tourism Industry
Improvements Urban
infrastructure
Retrofit the Antique
q city
y
center
International circuit tour
Slide 54
The soccer nation
was born here!
Thank you!
Ney Campello
Secretary
Office: + 55 (071) 3115 9933
Fa
Fax:
+ 55 (071) 3115 1665
Email: [email protected]
www.secopa.ba.gov.br